Increase Improve Share • Brand Program Market Brand • Improve Brand Awareness • Expand into Image Score Europe Share Image
Internal • Increase • % Decrease in • Acquisition
Process Economies of Redundancies Integration Improve Scale • Revenue from Program Increase Marketing Efficiencies New Card • Expand Luxury Economies Improve • Improve Card Programs Card Program of Scale Card Offerings • Marketing • New Marketing Offerings • Improve po e Performance e o a ce Campaign Effi i Efficiencies i Marketing Audit Score
Learning & • Optimize • Productivity • Staffing
Growth Workforce Index Optimization • Improve Use of • Technology Analysis Increase Technology Gap Analysis Improve • Online Billing Optimize Workforce f • I Increase S Score Upgrade Use of Knowledge Workforce • Training Workforce Knowledge & Effectiveness • Service Technology & Skills Skills Index Training