Brand Recognition

Production Quality

Brand recognition can truly be support by social media. According to Statistica, In 2019, it is
estimated that there will be around 2.77 billion social media users around the globe with these
numbers the choices you make for your business can depend or dictated by the social mass.
Social media works well with most groups but especially with millennials. (Roesler, 2015) The
pressure to fit in and engage themselves to other people makes them choose decision controlled
by the society. Even though millennials dominate the social media, the scope of the business
must cater to all ages because all humans are potential buyers/consumers. Establish social media
presence, because people nowadays want something fast, convenient, and almost spoon-fed.
They want information that can be gained within a click. Also, the information catered in the
social media stays behind the screen meaning it is intangible at the meantime, the product is yet
to be seen. Whilst molding ideas on how to establish the social presence of your business, the
mass also look for what product to consume. You may have seen your favorite brands sharing
their content on their social platforms. Many brands like to use this a space to push out their
blogs, videos, and other content they have worked hard on. This is simply because their
following is likely to be people who are interested in what they have to say, not to mention may
find it useful. By sharing content, you are also making it easier for people to see it, find it, and
share it. Meaning you have the potential to build brand awareness by sharing your owned
content. (Mosley, 2019) Your product can easily be disseminated by the use of social media. A
study by Valenzuela, Park and Kee showed that Facebook increases trust among users because
the detailed information provided by contacts reduces uncertainty about their intentions and
behaviors. (How Social Media Helps and Hurts Us, APS) Social media is a big influence on the
minds of the people, because what you always see or seem to always appear on your phone
screens can easily influence you into thinking that it is something interesting and something you
should get your hands on.

Product Innovation

Social Peers Influences. According to Forbes' research on consumer engagement with different
businesses via social media networks, it is found that 81 percent of respondents agreed that
recommendations and posts from family and friends directly influenced their buying decisions.
Most of the times, the consumers want to be heard and their demands must be met. Innovation of
the product can be sustained by researching information regarding the products and the
consumers demand. The Band Wagon Effect, consumers in general have a crowd mentality, as
people opt to move together in large groups, so it is easier to convince consumers to make a
buying decision if their peers have already done so. This is why social media is such an
influential medium when it comes to marketing because the social network is structured by a
large global community. Social media, being an accessible and open to public platform, their
thoughts or the contents can be viewed by numerous people. A negative or positive remark can
create a domino-like effect, this criticisms can be turned into something profitable. Make
something out of the exposure and out of their strong opinions. Also, giving back to your loyal
page visitors, or loyal customers like awards, rewards, and making deals that can easily catch the
attention of the viewers. Every business, big or small, must have a strong social media presence
and great customer experience to ensure brand loyalty across brand channels. Brand loyalty
relies on social media engagement and the business value associated with establishing digital and
social touchpoints for customers to be able to contact brands through customer service channels.
Brands will need to place an even greater focus on providing top quality and rapid customer
service across social channels if they want to keep their consumers. (Brown, 2019)

References

Simmons, L. (nd), Social Media & Consumer Behavior, Retrieved from

https://smallbusiness.chron.com/social-media-consumer-behavior-45733.html

Mosley, M. (2019, February 4) How Social Media Increases Brand Awareness, Retrieved from
https://www.business2community.com/social-media/how-social-media-increases-brand-
awareness-02165638

Roester, P. (2015, May 29) How social media influences consumer buying decisions. Retrieved
from https://www.bizjournals.com/bizjournals/how-to/marketing/2015/05/how-social-media-
influences-consumer-buying.html

No Author, (2017, February 24) How Social Media Influence Consumer Purchase Decisions?,
Retrieved from http://www.hot-mob.com/market-insights/how-social-media-influence-
consumer-purchase-decisions/

Brown, E. (2019, January 24) Millennials demand more social media engagement in exchange
for loyalty, Retrieved from https://www.zdnet.com/article/millennials-demand-more-social-
media-engagement-in-exchange-for-loyalty/