10/2020

James and Jaalá

 Violet
Brand Development
Content
● Brand vision

● Design

● Photography

● Colours & fonts

 Brand Vision
Always on the same wavelength
Do you feel me?

When you connect with someone,

you say that you’re on the same
wavelength. It’s a vibe that you
share and it’s about more than just
a mood.
 In fact: when you’re in the room with someone you love, your
heartbeats synchronise. You feel the same energy and you
literally get on the same wavelength.

Husband and wife during their sleep.

Violet is always on
the same wavelength
Violet is always on
the same wavelength
As a premium intelligence system,
Violet is personalised and designed
to enhance your lifestyle. It learns
from your routine and feels highly
intuitive. It changes your
environment based on what you’re
doing, or how you feel.

Be it through light, music, or more,

Violet gets on the same wavelength.
 Design
Wavelengths express who we are
What’s your
frequency?
All sensory experiences are
measured in frequencies and
illustrated by waves. Every light,
colour, sound and even object has
their own wavelength.

For example, the colour violet has a

very high frequency as shown by its
steep waves.
Wavelengths express
who we are
In our designs, wavelengths make
the invisible visible. They show how
Violet enhances your environment
through personalised intelligence.

It brings our product capabilities to

life and shows how our system is
integrated in your space.

Above all, the waves shows how

Violet adapts to you and gets on the
same wavelength.
How waves roll
Wavelengths change all the time, depending on our
mood and activity. Our designs therefore show
wavelengths gradually changing in intensity,
contrasting long and wide waves with small and
narrow ones.

Each wave goes from left to right, curving around an

invisible horizontal axis. This means that they are
always symmetrical from top to bottom, creating a
balance that cannot be broken.

The waves have a subtle white glow, which contrasts

them from their background and exudes the radiance
of Violet’s wavelength.
How waves roll
The waves can be contained in one
image, or weave freely through the
layouts and integrate different
design elements in their flow.

They make optimum use of negative

space and can go behind objects or
people, as long as it doesn’t break
their rhythm.
Photography
A short guideline
Feel the vibe
Violet regulates your environment
just the way you like it. This means
that atmosphere is everything! It’s
the first thing we’re looking for in a
picture.
What’s the subject?
Violet’s personalised intelligence
can be shown in two ways. Don’t
try to shoehorn them in one photo,
but certainly mix different photos
in a layout.

PRODUCT FOCUS PEOPLE FOCUS

Show components of the This is about the product benefits, so
Violet system, or the objects we don’t need to see the product
it controls (such as lights). itself. To make it look authentic, show
people caught in the moment.
From dawn to dusk
Violet enhances your lifestyle any
time of day. You’re more likely to
want cool light in the morning and
warm light in the evening, so our
photography reflects this
transition.
Common sense
● Show inside space

● Premium environments

● Show signs of life, aka don’t be clinical

● Dynamic is great, chaos is not

● Calm is cool, dead is not

Colours & Fonts
For your pleasure
The mood that I’m in
Our colour pallet is inspired by
mood lighting: from cool in the
morning to warm in the evening.

The muted tones result in a

premium aesthetic and reminds us
of Violet’s integrity. It shows that we
don’t invade your privacy and easily
integrate with your life.

For balance, our pallet also includes

an off-black and off-white to avoid
eye strain.
Fonts
Aktiv Grotesk is a robust and
extended sans serif to contrast the
flowing lines of our wavelengths. It
reflects Violet’s technical qualities
and supports our premium look.
Highlights and
hover states
Using our cold blue and warm
yellow we can bring attention to
important texts and menus.

This can work in both fill and

stroke, or even with a slight neon
effect in design.
Thanks