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1. Mr. Sane, the manager of Fruitland Agro Ltd wants to set up a small
scale pineapple syrup processing plant in West Bengal.
2. He has broadly identified that his plant shall be located at Jalpaiguri
district of West Bengal.
3. The manager wants to set up a plant with a 60 tonnes capacity per day.
4. There are no holidays and 1 day is of 8 working hours.
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COVERING LETTER
Trina Bhagat
Symbiosis Institute of International Business
Hinjewadi, Pune
Maharashtra.
Phone No. -+91-9503057106
To,
Mr. Sane
Fruitland Agro Ltd.
Pune.
Respected Sir,
In The Indian Express dated 10/04/2010, you had invited
interested researchers/research organizations for undertaking a
marketing research project for setting up a small scale a pineapple
syrup processing plant in Jalpaiguri district of West Bengal. With
respect to that advertisement published by you, I wish to apply for
this project.
I have done my graduation (B.A) in Literature and presently I am
pursuing MB in Agribusiness Management from Symbiosis
Institute of International Business, Pune. Being an Agribusiness
student, I have gained knowledge regarding the theoretical as well
as the practical aspects of agriculture. Moreover I have been living
in Jalpaiguri district since my childhood, therefore I have proper
knowledge about that place and communication with the farmers
will not be a problem. The knowledge of the Place and
Management along with the basic knowledge of agriculture will
help me to do the project effectively and efficiently.
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Under the guidance of Mr. S. V. Godbole, I have conducted a
research project titled “Prospects of establishing a small scale
tomato puree processing industry at a suitable location in
Maharashtra”. The experiences of that project have really enriched
my competency as a researcher.
I have prepared a proposal after analyzing the project. The
proposal is enclosed along with this letter for your consideration. I
hope the proposal will be up to your expectations. Please feel free
to contact in case of any further clarification.
I am eagerly looking forward to take this job.
Thanking You,
Yours truly,
Trina Bhagat
Student
MBA-ABM (2009-2011)
Symbiosis Institute of International Business
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Research proposal for the establishment of pineapple
syrup processing plant in Jalpaiguri district of West
Bengal.
1. BACKGROUND:
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whereas the production increased by 54% from 8 lakh tonnes to 12 lakh
tonnes. The states where pineapple is grown include Assam, Meghalaya,
Tripura, Manipur, West Bengal, Kerala, Karnataka and Goa. The other states
where it is grown on a small scale are Gujarat, Maharashtra, Tamil Nadu,
Andhra Pradesh, Orissa, Bihar and Uttar Pradesh.
[Source: Database of National Horticulture Board, Ministry of Agriculture ,
Govt. of India.]
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Sandy loam soils with pH between 5.0-6.0 are ideal for the growth of the
plants. The land is prepared for planting by ploughing or digging followed
by leveling. Depending on the nature of land, trenches of convenient length,
about 90 cm. widths and 15-30 cm. depth are prepared.
The ideal time of planting is 12-15 months before the peak flowering season
under natural conditions, which varies from December to March in different
regions. Time of planting also varies from place to place depending upon the
time of onset of the monsoon and the intensity of its precipitation. The fruits
are harvested for canning purpose when there is a slight change at the base of
developing fruits. The fruits used for table purpose are retained till they
develop golden yellow colour.
3. MANAGERIAL BRIEF:
Manager is an entrepreneur who wants to establish a small-scale pineapple
syrup processing unit based on suitable technology which would be
economical for his limited capacity, in Jalpaiguri district of West Bengal
with a budget of Rs. 1, 00,000. He wants researcher/research organization to
identify the production capacity of such plant within this budget and the raw
material requirement. Manager is also interested in knowing the problems in
cultivation practices, storage practices (if any) and marketing practices, and
the farmers’ willingness to supply their produce to him under what condition.
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4. OBJECTIVES AND OPERATIONAL DEFINITION:
4.1. Objectives based on secondary data:
• To study and suggest a suitable technology which will
economical for a small scale pineapple syrup processing unit
with 60 tons per day capacity.
Sub-Objectives: To study,
• The varieties suitable for pineapple syrup industry.
• The various inputs required for setting up a small
scale pineapple syrup processing unit.
• And suggest the number of days the processing
plant will operate in a year.
4.2. Objectives based on primary data:
• To conduct survey on farmers who cultivate pineapples in the
Jalpaiguri district.
Sub-Objectives: To study,
• The varieties of pineapple cultivated.
• The problems in pineapple cultivation.
• The problems in storage practices.
• The marketing practices followed by the farmers.
• Farmers’ willingness to supply their produce and
under what condition.
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Storage practices: The practice of storing
pineapples before selling it in the market.
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j) Sources of procurement of pineapple.
k) Government policies regarding procurement, subsidy in
setting of processing units, and marketing.
l) Information from suppliers of machinery and
finished products.
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Reason for Mall Interview:
Flexibility:
The research requires a direct and open communication
between the interviewer and the respondent, especially for
the open ended questions. Since other methods of survey
namely telephonic, mail or electronic survey methods do
not establish such communications, we remain with
personnel interviews, ie, farm, home or mall survey
method. Personnel interviews allow the investigator to
explain and clarify difficult questions and entail probing
and prompting during the survey to enhance validity,
diversity and exhaustiveness.
Quantity of information:
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Semi structure, open questionnaire is proposed because it is
necessary to keep some of the questions open ended as the
secondary data does not indicate all possible responses.
Responses to some questions, for example, “What are your
terms and conditions?” do not have any fixed response, and
hence, should be kept open ended. Similarly, “What did you
use for sowing?” will have only two options of seeds or
seedlings as response, so it should be kept as a multiple choice
question. Further, for questions like “What were the problems
faced by you in sowing of seeds?” there are multiple responses,
so the question will be kept with multiple choice with a various
relevant options with the last option left open ended for
mentioning any other problem apart from those listed in options.
Therefore, it is proposed to make the questionnaire semi-
structured. The respondents will be able to give valuable insight
regarding the problems faced by them in growing pineapple,
and this would help in taking better decision.
5.2.3. Classificatory Variable:
5.2.4. Scaling:
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storage and marketing. It will help in determining the
major problems and conditions, on which the
manager should focus, while procurement of
pineapple.
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acre or more. Quota ensures that the composition of the sample is
same as the composition of the population with respect to the
characteristic of interest.
6.2. Sampling
procedure:
RESEARCHER
ASSISTANT SUPERVISOR
SYSTEM EXPERT
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INVESTIGATOR
DATA ENTRY
OPERATORS
Researcher:
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• Finalization of objectives
• Questionnaire design
• Sampling design
• Recruitment and selection
• Data analysis
• Report writing
Trainer:
Supervisor:
Investigators:
System Expert:
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System expert will be a person with good computer skills. He will
be responsible for coding and the data entry operators.
Table 7.2.1
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5 Sampling design 32 4 4
6 Recruitment and selection 24 3 5
7 Training 24 3 6
8 Allocation of jobs 8 1 7
9 Fieldwork 224 28 8,4,5
10 Data cleaning, coding and 112 14 9
data entry
11 Tabulation and analysis 24 3 10
12 Draft report writing 16 2 11
13 Final report submission 16 2 12
Table 7.2.2 shows the duration in weeks required for the project.
Table 7.2.2
WEEKS
Activity 1 2 3 4 5 6 7 8 9 10
Secondary data search
Finalization of Objectives
Research design
Questionnaire design
Sampling design
Recruitment and selection
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Training
Allocation of jobs
Fieldwork
Data cleaning, coding and
data entry
Tabulation and analysis
Draft report writing
Final report submission
8. ANALYTICAL DESIGN:
The data collected will be coded and then entered into an excel spread
sheet. Two sets of data entry shall be made in order to perform cross
check and bound checks. For analysis, the respondents shall be divided
on the basis of land area under cultivation of pineapples and the
varieties used for cultivation. The statistical techniques of z- test will
be applied to check whether the classification of respondents
according to land and varieties were significantly different or not. If
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the total sample size of the respondent under each category is more
than 25 then there will not be any need for performing t-test.
9. FINANCIAL REQUIREMENT:
Table 9.2
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Supervisor 22 300 6600
Trainer 3 800 2400
Investigator 1 20 250 5000
Investigator 2 20 250 5000
Investigator 3 20 250 5000
Investigator 4 20 250 5000
TOTAL 29000
Table 9.5
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Particulars Amount
(Rs.)
Researcher 20000
System Expert 3000
Data entry operator 1000
Assistant 1000
Field Work 40000
Office and administrative 15000
overheads
Other expenses 12500
Total 92500
ANNEXURE I
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Proposed Sample Size:
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(10% of the proposed sample size is taken safety margin for the purpose of
negotiation. Therefore the proposed sample size mentioned to the manager is
375 and not 420)
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