Solved: 1 What are the roots of 3M s culture of

entrepreneurship

1. What are the roots of 3M's culture of entrepreneurship and innovation? What were the key
tenets of this culture as they emerged over time?

2. How has the culture of entrepreneurship and innovation nurtured at 3M from the era of
McKnight through to that of DeSimone? How has entrepreneurship been institutionalized within
the company?

3. What were the strengths of the organization and culture of 3M during the McKnight to
DeSimone era? What were the potential weaknesses?

4. The expansion of 3M into international markets was highly successful. What explains this?

5. What was the drawback with 3M's international expansion strategy?

6. By the 1990s 3M was starting to develop some problems. What were the causes of these
problems?

7. Why did 3M's board hire an outsider, McNerney, to run 3M after DeSimone. What is
McNerney trying to do at 3M? What are the pros and cons of his approach?

This case traces the development of 3M's remarkable innovative culture from its early days
through until 2004. The main focus of the case is on the evolution of culture at 3M, and how this
culture drove the strategy of organic diversification through a continual stream of product
innovations that have taken the company into a large number of different businesses. The case
looks at how management deliberately institutionalized the emerging culture at 3M by creating
rules and procedures that provided opportunities for, and rewarded, innovative risk taking. The
classic example of this is 3M's famous 15% rule, under which research scientists are allowed to
use 15% of their work time to pursue any project of their choosing. Many other examples are
given in the case. The case closes with a discussion of how 3M started to stumble in the 1990s,
and looks at the actions taken by Jim McNerney, who was 3M's CEO from 2000 to 2005.
McNerney joined 3M from General Electric, and he introduced many GE practices at 3M.

ANSWER
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