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Introduction can use it

About Us
Fraser and Neave, Limited ("F&N" or the "Group") had its origins, more than a century ago, in the spirited decisions of two
enterprising young men, John Fraser and David Neave, who diversified from their printing business to pioneer the aerated water
business in Southeast Asia in 1883. From a soft drinks base, F&N ventured into the business of brewing in 1931, dairies in 1959,
property development and management in 1990 and publishing & printing in 2000.
Today, F&N is a leading Pan Asian Consumer Group with core expertise and strong standing in the Food and Beverage, Property
and Publishing & Printing industries. Leveraging its strengths in marketing and distribution; research and development; brands and
financial management; as well as years of acquisition experience, it provides key resources and sets strategic directions for its
subsidiary companies across all three industries. F&N owns an impressive array of renowned brands that enjoy market leadership
across a mix of beer, dairies and soft drinks; residential properties, retail malls and serviced residences; as well as publishing and
printing services.
Listed on the Singapore Stock Exchange, F&N has shareholders' funds of close to $7 billion and total assets employed of over $13
billion. F&N is present in over 20 countries spanning Asia Pacific, Europe and the USA and employs about 17,000 people

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Our Vision & Mission

Vision - To be a world-class multinational enterprise with an Asian base, providing superior returns with a focus on the Food &
Beverage, Properties and Publishing & Printing businesses.
Mission - To be a world-class multinational enterprise providing superior returns to our shareholders, excellent value for our
customers and a rewarding career for our employees.

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Our Strategic Approach
F&N's role as the parent company and entrepreneurial shareholder of our businesses will remain unchanged: we will play a
proactive and pivotal role, on the respective boards and board committees, in charting the strategic directions of the individual
businesses, identifying and creating new opportunities of growth for our subsidiaries, and leveraging our foundations, strengths and
networks to steer the Group to even greater heights.
The strategy for growth for the three businesses is clear. Given Singapore's small domestic market, growth for the Group can only be
achieved by extracting operating efficiencies, expanding into new markets and venturing into new businesses - measures that have
been actively pursued by F&N. Continuing to drive shareholder value, the Group targets the following:
• Re-deployment of assets to higher-yielding activities to focus on asset-light, fee-based businesses;
• Effective capital management to improve returns to shareholders;
• Expand and grow core businesses through intra-market growth, expansion to new markets and new synergistic ventures;
• Balance existing business portfolio by increasing contribution from Food & Beverage and Publishing & Printing businesses.

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Our Strategic Direction

Strengthen and Grow the Core
Maximise synergies and grow organically to secure market leadership positions
Build and Expand the Core
Seek inorganic growth through strategic mergers, acquisitions and alliances that leverage on the Group's core competencies
Develop and Expand into New Markets
Expand geographically to tap new sources of growth and to achieve better market diversification
Build and Leverage on Brand Equity
Invest in a strong portfolio of internationally-recognised brands, supported by product innovations and quality improvements
Improve Earnings Yield and Performance
Manage capital allocation to maximise returns and maintain a policy of improved payouts for shareholders

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Financial Targets
The Group is committed to enhancing shareholder value by meeting the following strategic financial targets:
• Long-term sustainable earnings growth, averaging 10% per annum
• Returns exceeding cost of capital for existing businesses
• ROI of at least 10% for new investment