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Home > SME Business > P&G Makes Push in India

P&G Makes Push in India

(June 24, 2010) From:

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Piyush Bhatt, a grocery-shop owner in Pune, India, has seen more shoppers reaching for
Gillette razors, Tide detergent and Pantene shampoo, an indication Procter & Gamble
Co.'s recent push in India is helping its sales.

But Mr. Bhatt won't carry P&G's Olay or Pampers in his 400-square-foot "supermarket,"
which carries everything from frozen chicken to cosmetics. His reason: The cream is
pricey for his shoppers and the diapers require too much space.

Mr. Bhatt's reaction highlights the growth potential and challenges for P&G as it tries to
expand in the world's second-most-populous country. Confronting a consumer-spending
slump in the U.S. and Europe, it recently began a battle to lure Indian consumers,
cutting prices on such brands as Pantene and ramping up marketing for others like
Pampers.

The Cincinnati giant still faces obstaclesin its drive to grow faster in India: It lags behind
rival Unilever; price cuts and investments could dent local profits, and small grocers
remain slow to carry some of its brands.

But that hasn't dimmed P&G's ambitions for India, where the $24 billion consumer
packaged-goods industry is growing at 12% a year, according to Nielsen Co. "As P&G
reaches its next billion consumers, a lot of them have to come from India," says Sumeet
Vohra, P&G's India marketing director.

Still, India illustrates the challenges of emerging markets, where consumer companies
are accelerating their investments. P&G officially set up in India only about two decades
ago. Now it is trying to take on Hindustan Unilever, the Indian Unilever subsidiary,
which has dominated the local market for decades and is responding with its own
promotions and distribution push.

"This is a market that we own, and we are not going to cede anything. If it comes at the
cost of short-term profitability, we will find ways of recouping that," says Gopal Vittal,
executive director for home and personal care at Hindustan Unilever. "We've been here
75 years, and we are not going away."

Detergents have been turf for promotional battles. A few months ago, P&G launched a
more-affordable detergent variety called Tide Naturals and later increased packet sizes
on that brand without raising prices. Hindustan Unilever slashed prices on one-kilogram
packets of Rin detergent powders from 70 rupees ($1.53) to 50 rupees earlier this year
and relaunched Wheel, its lower-priced brand.

Price competition has risen in U.S. supermarkets as well. But in India it can serve an
added purpose: getting consumers to trade up or try new categories. P&G obtained a big
foothold in the Indian razor industry through its Gillette acquisition, but many Indian
men still use the local barber. P&G recently cut prices on some razors to attract users.
In the past six years, P&G has made strides in many areas by grabbing share from
smaller competitors and Hindustan Unilever. But it still lags behind its Anglo-Dutch
competitor in key areas. In shampoos, for instance, P&G has increased its share to 25%
from 15% over the past six years, but it is still below Hindustan Unilever's roughly 46%,
says Manoj Menon, an analyst at Kotak Institutional Equities. In detergents, he
estimates P&G has a share of 8% to 9%, compared with Hindustan Unilever's 37%.

Mr. Vohra says P&G ensures that price changes are "financially sustainable" by finding
offsets such as cost reductions. For the past eight years, the company's sales in India
have been growing 20% a year and have reached $800 million annually, he says.
Hindustan Unilever—which also has a food business—had sales of roughly $3.8 billion in
its latest fiscal year.

Sharp differences in income make marketing goods for daily use a tough proposition
here. India has a growing number of affluent consumers, but millions still survive on
daily wages. Many families have never used a disposable diaper.To explain the benefits
of diapers to mothers, P&G is sending thousands of marketers to hospitals and door to
door. "Most mothers use [Pampers] when they go to a party, a temple. We are trying to
convince them to use it overnight so a child can enjoy uninterrupted sleep," Mr. Vohra
says.

Meanwhile, Mr. Vittal's company will have marketers going in vans to nearly 40,000
rural villages this year, using DVD players to show villagers the company's brands and
giving live demonstrations on using products like diapers. Hindustan Unilever sells
Huggies diapers in India through a joint venture with Kimberly-Clark Corp. Bob Black,
who oversees emerging markets for Kimberly-Clark, says the company may eventually
introduce some of its wipes in India. To get consumers to trade up, Hindustan Unilever
has launched Cif surface cleaners and Comfort fabric conditioners.

But Indian consumers remain a tough sell. Ratna Chalvade, who makes a living cleaning
houses, says she won't switch to shampoo from soap despite lower prices for Pantene
because it is still too pricey.

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P&G Profit May Top Analysts’ Estimates on India Gains (Update2)

April 28, 2010, 4:35 PM EDT

More From Businessweek

• P&G’s McDonald Pins Growth on Closer Shave Than Mumbai Barber
• P&G Said to Increase Bond Sale 50% to 75 Billion Yen (Update1)
• L’Oreal Earnings Miss Estimates as U.S., European Demand Wanes
• P&G Fourth-Quarter Profit Forecast Trails Estimates (Update2)
 • P&G Tops Estimates as Price Cuts Spur Volume Gains (Update2)
Story Tools
• e-mail this story
• print this story
•
• digg
• add to Business Exchange
(Updates shares in ninth paragraph.)
By Mark Clothier
April 28 (Bloomberg) -- Procter & Gamble Co., the world’s largest consumer-products
company, may report third-quarter profit that exceeded analysts’ estimates, boosted by
growth in emerging markets and a drop in raw material costs.
P&G may have earned as much as 89 cents in the quarter ended March 31, according to Ali
Dibadj, an analyst with Sanford C. Bernstein & Co. in New York. On average, analysts
predict 82 cents, based on 14 estimates compiled by Bloomberg.
The quarter marked the second time since P&G’s 2005 takeover of Gillette that it has
benefited from foreign-exchange rates and lower prices for commodities including pulp in the
same period, according to Dibadj. Developing markets such as China and India, where P&G
introduced a low-cost Tide detergent, helped mitigate results in the U.S. and western Europe,
said Evan Mancer, an analyst at Cardinal Capital Management Inc.
“The majority of growth has come from emerging markets,” Mancer said. “Asia in general
has been really strong and I think that’s going to come through with P&G’s numbers.”
Mancer said he expects P&G’s earnings to top analysts’ estimates, although he doesn’t
calculate his own predictions. Cardinal Capital, based in Winnipeg, Manitoba, manages $1.2
billion in assets including P&G stock.
Jennifer Chelune, a P&G spokeswoman, declined to comment before the earnings release,
scheduled for tomorrow.
P&G has met or exceeded profit estimates in all but two quarters in at least four years,
Bloomberg data show.
The Cincinnati-based company said in January that third- quarter earnings would decline
compared with a year earlier because it was investing in new products. Earnings may fall as
much as 8 percent to 77 cents to 82 cents a share, P&G said then.
P&G Shares
P&G rose 6 cents to $63.17 at 4 p.m. in New York Stock Exchange composite trading, as it
began trading without the right for shareholders to receive its 48-cent dividend. The shares
have advanced 4.2 percent this year, compared with a 6.8 percent increase in the Standard &
Poor’s 500 Index.
In January, the company forecast a sales increase of 7 percent to 10 percent in the quarter,
with as much as 4 percent coming from favorable currency rates. Bernstein’s Dibadj, who
rates the stock “market perform,” estimates a 4 percent gain from foreign exchanges, and Joe
Altobello, a New York-based analyst with Oppenheimer & Co., a 3 percent gain. Currency
swings cut P&G sales by 9 percent in the year-earlier quarter.
“You’ve got to believe they can grow pretty substantially,” Dibadj said in a telephone
interview.
Chief Executive Officer Bob McDonald said in February P&G is introducing the “strongest”
lineup of products and features in his 30 year-career at the company. That includes the Fusion
ProGlide razor in June, with a blade 15 percent thinner than Fusion’s, and Pampers Simply
Dry, a lower-priced version of the diaper.
Developing Markets
P&G gets about a third of revenue from developing markets, where sales have grown an
average of 11 percent in the past two years. Sales in North America and Western Europe have
declined 1.5 percent and 2.6 percent over the same period, Bloomberg data show. A
weaker U.S. dollar increases the value of P&G’s overseas revenue. The dollar fell against the
basket of major world currencies in the 12 months ended March 31, Bloomberg data show.
The price of pulp used in Bounty Paper towels and Charmin bath tissue fell 13 percent in the
12 months before Sept. 30, 2009. There is a lag between the time a company buys raw
materials and it ships a finished product.
In India, P&G lowered prices to gain market share from Unilever, the second-largest
consumer-products company, Dibadj said in an April 13 note. P&G cut prices on diapers,
shampoo and laundry products, and started selling low-cost versions of Gillette razors and
Tide, Dibadj wrote.
Unilever, the market leader in laundry detergents in India, followed by cutting the price of its
Rin and Surf brands by as much as 30 percent, he wrote.
P&G’s share in India rose to 5.9 percent last year from 3.7 percent in 2004, according to
Dibadj. Unilever, based in London and Rotterdam, has 27 percent of the market.

P&G Profit May Top Analysts’ Estimates on India Gains (Update2)

April 28, 2010, 4:35 PM EDT

More From Businessweek

• P&G’s McDonald Pins Growth on Closer Shave Than Mumbai Barber
• P&G Said to Increase Bond Sale 50% to 75 Billion Yen (Update1)
• L’Oreal Earnings Miss Estimates as U.S., European Demand Wanes
• P&G Fourth-Quarter Profit Forecast Trails Estimates (Update2)
• P&G Tops Estimates as Price Cuts Spur Volume Gains (Update2)
Story Tools
• e-mail this story
• print this story
•
• digg
• add to Business Exchange
(Updates shares in ninth paragraph.)
By Mark Clothier
April 28 (Bloomberg) -- Procter & Gamble Co., the world’s largest consumer-products
company, may report third-quarter profit that exceeded analysts’ estimates, boosted by
growth in emerging markets and a drop in raw material costs.
P&G may have earned as much as 89 cents in the quarter ended March 31, according to Ali
Dibadj, an analyst with Sanford C. Bernstein & Co. in New York. On average, analysts
predict 82 cents, based on 14 estimates compiled by Bloomberg.
The quarter marked the second time since P&G’s 2005 takeover of Gillette that it has
benefited from foreign-exchange rates and lower prices for commodities including pulp in the
same period, according to Dibadj. Developing markets such as China and India, where P&G
introduced a low-cost Tide detergent, helped mitigate results in the U.S. and western Europe,
said Evan Mancer, an analyst at Cardinal Capital Management Inc.
“The majority of growth has come from emerging markets,” Mancer said. “Asia in general
has been really strong and I think that’s going to come through with P&G’s numbers.”
Mancer said he expects P&G’s earnings to top analysts’ estimates, although he doesn’t
calculate his own predictions. Cardinal Capital, based in Winnipeg, Manitoba, manages $1.2
billion in assets including P&G stock.
Jennifer Chelune, a P&G spokeswoman, declined to comment before the earnings release,
scheduled for tomorrow.
P&G has met or exceeded profit estimates in all but two quarters in at least four years,
Bloomberg data show.
The Cincinnati-based company said in January that third- quarter earnings would decline
compared with a year earlier because it was investing in new products. Earnings may fall as
much as 8 percent to 77 cents to 82 cents a share, P&G said then.
P&G Shares
P&G rose 6 cents to $63.17 at 4 p.m. in New York Stock Exchange composite trading, as it
began trading without the right for shareholders to receive its 48-cent dividend. The shares
have advanced 4.2 percent this year, compared with a 6.8 percent increase in the Standard &
Poor’s 500 Index.
In January, the company forecast a sales increase of 7 percent to 10 percent in the quarter,
with as much as 4 percent coming from favorable currency rates. Bernstein’s Dibadj, who
rates the stock “market perform,” estimates a 4 percent gain from foreign exchanges, and Joe
Altobello, a New York-based analyst with Oppenheimer & Co., a 3 percent gain. Currency
swings cut P&G sales by 9 percent in the year-earlier quarter.
“You’ve got to believe they can grow pretty substantially,” Dibadj said in a telephone
interview.
Chief Executive Officer Bob McDonald said in February P&G is introducing the “strongest”
lineup of products and features in his 30 year-career at the company. That includes the Fusion
ProGlide razor in June, with a blade 15 percent thinner than Fusion’s, and Pampers Simply
Dry, a lower-priced version of the diaper.
Developing Markets
P&G gets about a third of revenue from developing markets, where sales have grown an
average of 11 percent in the past two years. Sales in North America and Western Europe have
declined 1.5 percent and 2.6 percent over the same period, Bloomberg data show. A
weaker U.S. dollar increases the value of P&G’s overseas revenue. The dollar fell against the
basket of major world currencies in the 12 months ended March 31, Bloomberg data show.
The price of pulp used in Bounty Paper towels and Charmin bath tissue fell 13 percent in the
12 months before Sept. 30, 2009. There is a lag between the time a company buys raw
materials and it ships a finished product.
In India, P&G lowered prices to gain market share from Unilever, the second-largest
consumer-products company, Dibadj said in an April 13 note. P&G cut prices on diapers,
shampoo and laundry products, and started selling low-cost versions of Gillette razors and
Tide, Dibadj wrote.
Unilever, the market leader in laundry detergents in India, followed by cutting the price of its
Rin and Surf brands by as much as 30 percent, he wrote.
P&G’s share in India rose to 5.9 percent last year from 3.7 percent in 2004, according to
Dibadj. Unilever, based in London and Rotterdam, has 27 percent of the market.

P&G Profit May Top Analysts’ Estimates on India Gains (Update2)

April 28, 2010, 4:35 PM EDT

More From Businessweek

• P&G’s McDonald Pins Growth on Closer Shave Than Mumbai Barber
• P&G Said to Increase Bond Sale 50% to 75 Billion Yen (Update1)
• L’Oreal Earnings Miss Estimates as U.S., European Demand Wanes
• P&G Fourth-Quarter Profit Forecast Trails Estimates (Update2)
• P&G Tops Estimates as Price Cuts Spur Volume Gains (Update2)
Story Tools
• e-mail this story
• print this story
•
• digg
• add to Business Exchange
(Updates shares in ninth paragraph.)
By Mark Clothier
April 28 (Bloomberg) -- Procter & Gamble Co., the world’s largest consumer-products
company, may report third-quarter profit that exceeded analysts’ estimates, boosted by
growth in emerging markets and a drop in raw material costs.
P&G may have earned as much as 89 cents in the quarter ended March 31, according to Ali
Dibadj, an analyst with Sanford C. Bernstein & Co. in New York. On average, analysts
predict 82 cents, based on 14 estimates compiled by Bloomberg.
The quarter marked the second time since P&G’s 2005 takeover of Gillette that it has
benefited from foreign-exchange rates and lower prices for commodities including pulp in the
same period, according to Dibadj. Developing markets such as China and India, where P&G
introduced a low-cost Tide detergent, helped mitigate results in the U.S. and western Europe,
said Evan Mancer, an analyst at Cardinal Capital Management Inc.
“The majority of growth has come from emerging markets,” Mancer said. “Asia in general
has been really strong and I think that’s going to come through with P&G’s numbers.”
Mancer said he expects P&G’s earnings to top analysts’ estimates, although he doesn’t
calculate his own predictions. Cardinal Capital, based in Winnipeg, Manitoba, manages $1.2
billion in assets including P&G stock.
Jennifer Chelune, a P&G spokeswoman, declined to comment before the earnings release,
scheduled for tomorrow.
P&G has met or exceeded profit estimates in all but two quarters in at least four years,
Bloomberg data show.
The Cincinnati-based company said in January that third- quarter earnings would decline
compared with a year earlier because it was investing in new products. Earnings may fall as
much as 8 percent to 77 cents to 82 cents a share, P&G said then.
P&G Shares
P&G rose 6 cents to $63.17 at 4 p.m. in New York Stock Exchange composite trading, as it
began trading without the right for shareholders to receive its 48-cent dividend. The shares
have advanced 4.2 percent this year, compared with a 6.8 percent increase in the Standard &
Poor’s 500 Index.
In January, the company forecast a sales increase of 7 percent to 10 percent in the quarter,
with as much as 4 percent coming from favorable currency rates. Bernstein’s Dibadj, who
rates the stock “market perform,” estimates a 4 percent gain from foreign exchanges, and Joe
Altobello, a New York-based analyst with Oppenheimer & Co., a 3 percent gain. Currency
swings cut P&G sales by 9 percent in the year-earlier quarter.
“You’ve got to believe they can grow pretty substantially,” Dibadj said in a telephone
interview.
Chief Executive Officer Bob McDonald said in February P&G is introducing the “strongest”
lineup of products and features in his 30 year-career at the company. That includes the Fusion
ProGlide razor in June, with a blade 15 percent thinner than Fusion’s, and Pampers Simply
Dry, a lower-priced version of the diaper.
Developing Markets
P&G gets about a third of revenue from developing markets, where sales have grown an
average of 11 percent in the past two years. Sales in North America and Western Europe have
declined 1.5 percent and 2.6 percent over the same period, Bloomberg data show. A
weaker U.S. dollar increases the value of P&G’s overseas revenue. The dollar fell against the
basket of major world currencies in the 12 months ended March 31, Bloomberg data show.
The price of pulp used in Bounty Paper towels and Charmin bath tissue fell 13 percent in the
12 months before Sept. 30, 2009. There is a lag between the time a company buys raw
materials and it ships a finished product.
In India, P&G lowered prices to gain market share from Unilever, the second-largest
consumer-products company, Dibadj said in an April 13 note. P&G cut prices on diapers,
shampoo and laundry products, and started selling low-cost versions of Gillette razors and
Tide, Dibadj wrote.
Unilever, the market leader in laundry detergents in India, followed by cutting the price of its
Rin and Surf brands by as much as 30 percent, he wrote.
P&G’s share in India rose to 5.9 percent last year from 3.7 percent in 2004, according to
Dibadj. Unilever, based in London and Rotterdam, has 27 percent of the market.
History of P&G
In 1993, Procter & Gamble Home Products is incorporated as
a 100% subsidiary of The Procter & Gamble Company, USA.
Procter & Gamble Home Products launches Ariel Super
Soaker.

In 1993, Procter & Gamble India divests the Detergents

business to Procter & Gamble Home Products.

In 1995, Procter & Gamble Home Products enters the

Haircare Category with the launch of Pantene Pro-V.

In 1997 Procter & Gamble Home Products launches Head &

Shoulders shampoo.

In 2000, Procter & Gamble Home Products introduced Tide

Detergent Powder - the largest selling detergent in the world.

In June 2000, Procter & Gamble Home Products Limited

launched Pantene Lively Clean its unique Pro-Vitamin formula
cleans oil-build up, dirt and grime in just one wash, delivering
lively, free-flowing and sparkling-clean hair.

In August 2000, Procter & Gamble Home Products Limited

launched New Ariel Power Compact detergent with a new
global technology that breathes new life into clothes, by
removing dinginess from them and restoring the original
colors of the fabric, by detecting and removing deposits
which are left behind from successive washes.

In November 2000, Procter & Gamble Home Products Limited

presented India in the first International Hair Styling and
Beauty Expert Contest- Hair Asia Pacific 2000 in collaboration
with Sri Lankan Association of Hairdressers and Beautician.

During this period, Procter & Gamble Home Products also re-
launched the international range of Head & Shoulders, best-
ever Anti-dandruff shampoo with an improved formula, new
pack-design and logo, in three variants - Clean & Balanced,
Smooth & Silky and Refreshing Menthol, which offers the fine
combination of anti-dandruff efficacy and hair conditioning.

In January 2001, Procter & Gamble Home Products Limited

and Whirlpool India Ltd. launched a special 'Ariel - Whirlpool
Superwash' offer, making washing machines more affordable
to the people of Hyderabad. On purchase of either a 500gms,
1kg or 1.5kg economy pack of New Ariel Power Compact,
consumers are automatically eligible to buy a Whirlpool
Washing Machine for as low as Rs.238/- in Equal Monthly
Installments for 24 months, by filling in the application form
that comes with the Ariel pack and contacting any one of the
Whirlpool dealers mentioned on the pack.

In June 2001, Procter & Gamble in partnership with the

Association of Beauty Therapy & Cosmetology (ABTC), India
hosted the Pantene Artist 2001 a national stylist competition,
which included categories such as Bridal Dressing, Hair
Cutting and Body Painting. Present at the event was world-
renowned hairdresser and stylist Jun L. Encarnecion, who
demonstrated the hottest international haircuts and styles in
vogue via an interesting hairhsow. Mr. Encarnecion has
trained students in leading hairdressing schools like Robert
Fielding School of Hair Dressing (U.K), Pierre Alexander
International Academy (U.K), Vidal Sassoon Academy, (U.S.A)
among others and also enjoys the reputation of being the
official hairdresser for the 1993 Miss Universe pageant.

In July 2001, Procter & Gamble Home Products Limited

launched New Ariel Total Compact with Magicare a New
System of Washing that completely removes stains without
scrubbing, significantly reducing time spent on washing
clothes.

In September 2001, Procter & Gamble Home Products

launched New Pantene Pro-V range of five shampoos in India
which gave consumers the look they want Smooth & Silky for
straighter hair, Volume & Fullness for thicker hair, Balanced
Clean for shinier hair, Lively Clean for livelier hair and Anti-
Dandruff for dandruff-free hair.

In December 2001, Procter & Gamble in partnership with the

Southern India Beauty Specialists & Hairdressers Association
(SIBHA) hosted the Pantene-SIBHA Look N Learn Seminar
where Raman Bhardwaj hairdresser to former Miss India,
Celina Jaitley demonstrated the Latest and Trendiest Hair
Cuts (Modern & Classic) to beauticians and hairdressers in
Chennai.

In April 2002, Procter & Gamble Home Products Limited

announced the launch of a special Ariel Bar Refund Offer
along with its new Advanced Ariel Compact. Under the Ariel
Bar Refund Offer, consumers could exchange their detergent
bar on purchase of Advanced Ariel Compacts 1kg and
500gms packs, and avail of a Rs.15 and Rs.7 discount
respectively on MRP.

Additionally, Procter & Gamble Home Products announced

the Beat The Summer Dandruff offer on which 200ml Head &
Shoulders bottle was available for Rs.99/- only, thus giving a
benefit of a Rs.23/- discount to consumers.

In August 2002, Pantene unveiled the launch of the Shine

Morning to Night campaign that helps consumers get long
lasting hair shine with regular use of Pantene. The Shine
Morning to Night campaign had two exciting components to it
The MTV Shine Your Soul contest where one could win
diamonds worth Rs.12.5 lacs and the launch of the Pantene
Shine Booths across the country to help achieve the shine
that lasts from morning to night.

During the same period, Pantene also hosted Hair Asia Pacific
2002 the biggest Hair Cutting & Styling event in Kuala
Lumpur, Malaysia. Pantene Hair Asia Pacific is a prestigious
international hair cutting & styling contest attracting expert
hairdressers and beauty care advisors from more than 13
Asia Pacific countries.

Additionally, Pantene also hosted Pantene World Teen Queen

contest in Goa. Contestants from UK, USA, South Africa,
Kenya, Tanzania, Mauritius, Middle East and Hong Kong
participated to win the coveted World Teen Queen crown.

In November 2002, Procter & Gamble Home Products Limited

launched Head & Shoulders Naturally Clean, a new variant in
its Head & Shoulders range of Shampoos especially for Tamil
Nadu, Kerala, Andhra Pradesh, Karnataka and West Bengal.
Its Smart ZPT combined with Natural Citrus (lemon) extracts
removes 100% dandruff and rinses oil and stickiness from
the scalp, giving light, loose, free flowing hair.

In January 2003, Procter & Gamble Home Products Limited

reduced the prices of Pantene and Head & Shoulders 7.5ml
sachets from Rs. 4/- to Rs. 3/-, with no change in its superior
product-quality or packaging, improving affordability to a
large number of Indian consumers.

Procter & Gamble Home Products Limited also announced the

launch of its Tide Super Whiteness Gold Dhamaka at the Tide
Junction in Giant Hypermarket, Hyderabad. The Tide Super
Whiteness Gold Dhamaka gave consumers a chance to get
their clothes super-white and Win an Exquisite Handcrafted
Pure Gold Jewellery Set worth Rs.25,000 and other prizes
from Estelle Jewellery.

In June 2003, Procter & Gamble Home Products Limited

launched Pampers - world’s number one selling diaper brand
with sales of US$ 6 billion annually. Pampers provides
superior dryness for uninterrupted overnight sleep, with just
one pampers diaper. In India, Pampers Fresh & Dry is
available in a variety of three sizes – 4s, 10s and 25s.

In July 2003, Procter & Gamble Home Products Limited

launched Pantene Long Black, the ultimate solution for
achieving the Long and Black hair look, and Head &
Shoulders Silky Black - the only shampoo in India to offer the
dual benefits of 100% dandruff-free as well as silky black
hair.

In September 2003, Procter & Gamble Home Products

Limited announced that its superior quality Tide sachet is
now available at Re. 1 per sachet and its Ariel sachet at Rs. 2
per sachet, thus making the world’s best detergents
available at lower prices.

In January 2004, Procter & Gamble Home Products Limited

announced the launch of Rejoice – Asia’s No. 1 shampoo, in
India. Rejoice’s patented Micro-Silicone conditioning
technology gives twice as smooth, and easy to comb hair
versus ordinary shampoos, at affordable prices in 100 ml
bottles and 7.5 ml sachets.

In March 2004, Procter & Gamble Home Products Limited

reduced the prices of Ariel and Tide bags (large packs) by 20-
50%, while maintaining the superior quality. The superior
quality one kg pack of Tide now cleans a family’s one month
laundry in just Rs.23/-, while a one kg pack of Ariel cleans a
family’s one month laundry in just Rs.50/-.

In April 2004, Procter & Gamble Home Products Limited

announced the launch of Pantene Hair Fall Control, which is
designed to free women of their hair fall concerns by
reducing hair fall due to breakage by up to 50% within just
two months, thus giving them stronger, thicker looking and
beautiful hair. The prices of Pantene 100ml and 200ml
bottles were reduced by 16%, offering superior value to
consumers.

In August 2004, Procter & Gamble Home Products Limited

signed Preity Zinta – Bollywood's #1 Actress, as Brand
Ambassador for its Head & Shoulders anti-dandruff shampoo
that gives 100% dandruff-free soft beautiful hair.

In October 2004, Procter & Gamble Home Products Limited

launched New Pantene Amino Pro-V Complex shampoos,
which makes hair ten times stronger.

In November 2004, Procter & Gamble Home Products Limited

launched New Tide Bar. The New Tide Bar is unique as
compared to the available detergent bars because of its
three unique features: (i) It has green speckles called
Whiteons, which release a unique whitening action on
reacting with sunlight; (ii) Its technology also ensures that it
lasts longer, does not dissolve easily and delivers a good
balance between bar-hardness and ease of application on
clothes and; (iii) It has a lemony & refreshing fragrance that
lingers on clothes hours after wash.

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