2nd Life Thesis 1-30-08

Graphic demonstrating the sub-prime fallout symptoms
http://www.ft.com/cms/s/2/c2c12708-6d10-11dc-ab19-0000779fd2ac.html
www.ft.com/suprime
“War Games”
Financial Wars in Virtual Realities
(Second Life)
A Requiem on Global Financial Markets, Capitalism and Financial Markets
in a Democratic Based Global system
By
Tim Trevathan
Tectonic shifts in the Global Financial Markets are making for changes
in world markets. Currencies are being called into question; central banks are
evaluating policies related to internal and external events that jeopardize their
function and regulation.
As the contagion of the sub-prime market meltdown occurred on a
global scale, far away places such as Norway and Iceland all of a sudden
appeared on the map as global players in the derivative market and U.S. real
estate. The events that tied these global viruses together have been widely
disseminated in the Final Times newspaper, graphs, charts and illustrations
have shown the inter-relationships to cause and effect, and yet we seem no
closer to the root of the original “sin”. The contagion of a U.S. led packaging
1
of risk to be distributed to financial institutions and then to investors,
primarily being private equity funds, hedge funds, investment banks and
pension funds, the largest contributors to the global economic financial
systems.
If assets are put on the casino table of the global market place, what in
turn happens when a domino-effect contagion as small as the $10 trillion U.S.
residential real estate market causes a global financial virus. Keeping in mind
that the Global Financial GDP is currently tabulated as $35 Trillion per year
and the exposure to the sub-prime fallout had a $650 Billion to $1.5 trillion
exposure to the sub-prime real estate loans, Alt-A sub-par residential real
estate loans and some jumbo loans markets that would now be squeezed as a
result of the tightening of the credit and loans environments.
The cause and effect relationships that inter-mingle the fallout of these
instruments becomes a tangled web that can only exist when left alone and
allowed to fester. The leveraged assets in the classes of financial instruments,
from junk bonds to Structured Investment Vehicles (SIV’s) came to light as
‘made markets’ that created inherent risk and leveraged rewards. The 28 to
38 percent gains realized by investment banks and hedge funds were
anomalies caused by mutant product offerings that created false wealth
vehicles. The mechanics of the structures allowed for potential inflation
2
(fraud) of the inherent nature of the vehicles in question. Irrational
exuberance by the markets continued and repeated offense of “greed and
growth are good” (at any cost) has brought into question assumed risk models
that did not allow for a down side. Polly-Annish projections were in line with
recommendations by inbred relationships in the Credit Rating agencies like
Fitch’s, Moody’s and Standard & Poor’s. These in-bred relationships also had
incestuous beginnings. Often financial product originators went on to sell the
very instruments they created to institutions, governments and international
investors that could easily be persuaded to propagate these contagions to
other segments of their business operations. (Citation)
Central banks were ill equipped to handle this new reality. As a
central measure to regulate currencies, not dictate currency policies and
regulate financial markets, the tools of the central banks all of a sudden
looked limited to cash infusions and interest rate cuts. Marking off balance
debt and vehicles that might come to light in 30 years was not a desirable
outcome. As long as the ‘opaqueness’ of delayed reprisal and forgone
conclusions worked in their favor, the light of reality and marking products to
market did not have to be reckoned with.
These instruments were not intended to be realized in real time, but in
being intermingled with the yeast of corruption and leveraged assets that had
3
become worthless almost overnight. Markets for Collateralized Debt
obligations (CDO’s), Collateralized Mortgage Obligations (CMO’s) and SIV’s
dried up so quickly and to such an extent that liquidity caused global central
banks to shell out the nearly $1 trillion on market liquidity that had been
disrupted over the course of the next 90days. The European Central Bank
(ECB) and Bank of England (BOE) along with the Bank of Japan (BOJ) and
others rapidly looked to fill in the void that collapsed in this short period of
time. The vacuum remaining required fill in devices that could stimulate
future growth as well as maintain a semblance of balance as bankers shut
their doors to inter-bank lending and Libor rates that represented the lending
between banks froze. Credit markets driven by the extension and leverage of
safe monetary instruments (Money Market funds valued at approximately
another $2.7 Trillion dollars) (citation) now exacerbated a much more delicate
fundamental problem. Global Financial Market collapse. Recognition of the
problem could lead to a global confidence crisis and the perceived abuses that
led to the Ponzi scheme structures of pyramid investing showed its ugly face.
Deliberate fraud was brought into question by some of the largest
financial institutions in the world. The deliberateness or lack of intentionality
had little value at this point; global investors realized they had been “had”.
With currencies fluctuating like sheets hung in the wind and trade balances,
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inter-country debt and balance sheets suddenly were reduced to the
commodity asset rich versus the financial asset rich.
This paradigm was so entrenched in democratic forms that caused
England to be a financial power globally until America took a lead in that role
in the last century. All of a sudden democracy and financial fairness was in
question. The Chinese book “Currency Wars” brought into question the most
basic and fundamental arguments of leading economies and global trade. The
golden rule of “He who has the most gold makes the rules” suddenly came
into question. What if “ Fort Knox ” was empty? What if the fabled “ Golden
City ” was a farce and the tenants of fair play and gamesmanship was an
empty fortress with a faux front. The guards, building and intense security
opened to an empty vault? All principles of ethics, financial morality and
integrity would come into question. Had the U.S. Financial markets swindled
investor’s large and small world-wide?
Since intervention by the U.S. Central Bank would have led to a global
panic of confidence, the ECB had to work quickly to alleviate the liquidity
turmoil. Injections of hundreds of Billions happened in days ($690 Bn U.S).
Unheard of amounts (unprecedented) had to be made available for banks to
assure their reserves met the requirements of fiduciary responsibility and the
level of asset allocation fulfillment met liquidity guidelines to keep solvency
5
and operational integrity in place.
Assurance by Central banks to provide low cost libor rates without
penalties brought stability to the markets as visibility and usage became less
stigmatizing the institutions that needed to use their facilities. The market
waited for the other shoe to drop. What other surprises were in store as other
credit instrument spirals occurred? Markets stabilized with the pending
question, but hesitate to extend a leg to the uncertainty of the next shoe
dropping.
“Come clean now”, urged President Bush. But as the markets clamor
for full disclosure, the basic model of capitalism is under assault. If capital
markets cannot be trusted to regulate, police and not perpetrate fraudulent
tools that expose the system itself to cyclical meltdowns, what foundation is
left for investors to throw money at? Is a Global Casino effect a reasonable or
rational way to allow world financial markets to occur and exist? To the
house, anyone is welcome to roll the dice, but few want to pay the winner
unless the house odds have a statistical edge and advantage. The global
investor’s that have ‘bellied up’ to the table believed that the game was
standing on fair odds. They facts belie that this could not be farther from the
truth.
If market manipulation could be defined by the mechanics of the game,
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let’s play the game of monopoly. You start with some “funny money,” increase
its value by 30 times or more, spend it like a drunken sailor acquiring
businesses, global assets and squeeze merger and acquisition fees for
investment banks, huge billion dollar balance sheets transferred between
acquiring international global entities, put in a smidgen of Initial Public
Offerings with shares offered to primary holders like class ‘A’ shares of
convertible bonds and preferred stock and you have a perfect storm for
profits. No risk, an insiders game and no competition that can afford to
compete with the created ‘monopoly money’ assets of inflated book values,
worthless junk bonds used as financial instruments for Leveraged Buyouts
and asset classes that cost 10 cents on the dollar to purchase but allow 3000
percent leverage when being used as purchasing tools. Who made these
advantageous rules, I want in (Don’t we all – smile).
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McKinsey warns of threats to US financial leadership
By Gillian Tett in London
Published: January 15 2008 17:38 | Last updated: January 15 2008 17:38
The US looks poised to lose its mantle as the world’s dominant financial market because of a
rapid rise in the depth and maturity of markets in Europe , a study suggests.
The change may have occurred already, not least because US markets are beset by credit woes,
according to research by McKinsey Global Institute, a think-tank affiliated to the consultancy.
“We think the differential growth rates are so significant that it is quite likely Europe has
overtaken the US ,” said Diana Farrell, author of the report.
“They are now neck and neck, which means exchange rates are very important. It is a real
change.”
A power shift is also under way in Asia as the Chinese market continues to boom while markets
such as Japan stagnate.
McKinsey suggests China ’s booming trade surplus has put it into the position of being the
world’s largest net exporter of capital, topping Japan , Germany and the oil exporters for the first
time.
The findings are likely to attract attention from bankers and policymakers since they come amid
an intensifying debate about the changing pattern of financial power – an issue likely to be centre
stage at the meeting of the World Economic Forum in Davos next week.
In previous decades, most US policymakers and bankers assumed their domestic markets were
the largest and most sophisticated in the world, and sought to export their model of financial
capitalism to other parts of the globe.
But the credit crisis has dented confidence in the health of America ’s financial institutions and
its model of finance.
Meanwhile, since the launch of the single currency in 1999, European markets have been
steadily growing in liquidity and size.
And other parts of the world, such as Asia and the Gulf, are enjoying rapidly growing financial
clout due to their large surpluses – a shift exemplified by the recent decision of Asian and Gulf
Sovereign Wealth Funds to take large stakes in big US banks such as Citigroup.
The study by McKinsey, which provides one of the most comprehensive independent snapshots
of financial flows, covers the trends in 2006.
But analysts say their initial research following the subprime shock suggests the credit turmoil
has intensified these trends in 2007 in terms of the global pecking order.
In 2006, McKinsey calculates that America ’s markets had some $56,100bn of assets. Europe,
including the UK , had $53,200bn of assets, a sharp increase on recent years.
On recent trajectories, this implies that Europe overtook the US in 2007.
“The main message that emerged about financial deepening and what is happening outside the
US in 2006 continued in 2007,” Ms Farrell said.
The UK accounted for some $10,000bn of assets, according to McKinsey, while the eurozone
accounted for $37,600bn.
Switzerland , Sweden , Iceland , Denmark and Norway accounted for a combined $5,600bn.
Copyright The Financial Times Limited 2008
8
-10 of 247 FT Articles results for "second life"
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COMPANIES - THE AMERICAS: Second Life bans unregulated banks
Second Life is banning unregulated banks from its virtual...Francisco-based Linden Lab, which
runs Second Life, is prohibiting from January 22 any object...August after months of speculation
among Second Life members over whether it was no more than...
Jan 10 2008, By Chris Nuttall in San Francisco, Financial Times
FT REPORT - DIGITAL BUSINESS 2008: Will we be able to tell reality from

artificial imagery?
...of computer games on social behaviour busy for years.Second Life and other metaverses are
again, today, obviously crude...of the real thing. What would be the consequences of a Second
Life that seemed as real as real life - or at least as real...
Jan 30 2008, By Alan Cane, Financial Times
FT REPORT - DIGITAL BUSINESS 2008: Tiny sums now changing hands
...users the option of buying game-specific currency to spend on everything from virtual property
to avatar enhancement.In Second Life, the virtual world founded by Linden Lab in 2003, players
buy Linden dollars (L$) to spend on in-world goods such as...
Jan 30 2008, By Emily Rotberg, Financial Times
Perspectives: Will we be able to tell reality from artificial imagery?
...of computer games on social behaviour busy for years.Second Life and other metaverses are
again, today, obviously crude...of the real thing. What would be the consequences of a Second
Life that seemed as real as real life - or at least as real...
Jan 29 2008, By Alan Cane, FT.com site
Micropayments: Tiny sums now changing hands
...users the option of buying game-specific currency to spend on everything from virtual property
to avatar enhancement.In Second Life, the virtual world founded by Linden Lab in 2003, players
buy Linden dollars (L$) to spend on in-world goods such as...
Jan 29 2008, By Emily Rotberg, FT.com site
ON WORK - LUCY KELLAWAY: Accenture finds its next champion of waffle
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words
...written a book called The Talent Powered Organization and, to celebrate, Accenture is inviting
clients to a party on Second Life - which I suppose cuts down on the bar bill.How much does all
this nonsense matter? Accenture isn't selling pensions...
Jan 28 2008, By Lucy Kellaway, Financial Times
Virtual Tokyo gets a virtual Second Life
...will open its doors on Friday in Second Life, the online virtual world created...target given that
global users of Second Life total about 8m.Dentsu is hoping...potential on the Japanese version
of Second Life could be enormous. The monetary...
Aug 22 2007, By Mariko Sanchanta in Tokyo, FT.com site
Virtual Tokyo to be unveiled in Second Life
Aug 22 2007, By Mariko Sanchanta in Tokyo, FT.com site
COMPANIES INTERNATIONAL: Virtual Tokyo to be unveiled in cyberspace's

Second Life
Aug 23 2007, By Mariko Sanchanta in Tokyo, Financial Times
On a mission to Second Life
...recognises my likeness in the grotesque Second Life image that was created for me...necessary
step if I was to explore Second Life, the online virtual world, on a...doing in there.For the
uninitiated, Second Life started out in 2003 as just another...
May 09 2007, By Peter Whitehead, FT.com site
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11-20 of 247 FT Articles results for "second life"

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FT REPORT - DIGITAL BUSINESS: On a mission to Second Life
10
...recognises my likeness in the grotesque Second Life image that was created for me...necessary
step if I was to explore Second Life, the online virtual world, on a...doing in there.For the
uninitiated, Second Life started out in 2003 as just another...
May 8 2007, By Peter Whitehead, Financial Times
Accenture's next champion of waffle words
...written a book called The Talent Powered Organization and, to celebrate, Accenture is inviting
clients to a party on Second Life - which I suppose cuts down on the bar bill.How much does all
this nonsense matter? Accenture isn't selling pensions...
Jan 26 2008, By Lucy Kellaway, FT.com site
Too much law will ruin Second Life
...worlds (like the wildly popular Second Life) where millions of people around...set up virtual
legal practices in Second Life - one of the online fantasy worlds...are spent trading in imaginary
Second Life assets every day - they fight even...
Apr 23 2007, By Patti Waldmeir, FT.com site
COMPANIES INTERNATIONAL: Too much law will ruin Second Life
...worlds (such as the wildly popular Second Life) where millions of people round...set up virtual
legal practices in Second Life - one of the online fantasy worlds...are spent trading in imaginary
Second Life assets every day - they fight even...
Apr 24 2007, By Patti Waldmeir, Financial Times
Gospel 2.0: Jesuits move into Second Life
...evangelisation, have decided that Second Life, the online virtual world, can...today they should
be present in Second Life.Father Antonio Spadaro, the literary...technologies, writes: "This
virtual Second Life is becoming populated with churches...
Jul 25 2007, By Paul Bompard in Rome, FT.com site
LETTERS TO THE EDITOR: Second Life circumscribes property rights
...Sir, It is misleading to describe Second Life as a virtual world entirely "owned...that users may
be ejected from Second Life at any time without reason (and...sic] right to use a feature of
[Second Life] as and if allowed by Linden Lab...
May 31 2007, By Vincent Scheurer, Financial Times
BUSINESS LIFE: Beyond borders: Second Life widens the graduate pool
...Consulting was drawn into recruiting in Second Life after setting up a virtual
marketing...applicants and PA managers. Through Second Life, would-be recruits used instant
messaging...initial phasesof hiring as points in Second Life's favour.
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Jul 9 2007, By Alicia Clegg, Financial Times
WORLD NEWS: Jesuits go into Second Life
...the front line of Catholic evangelisation, have decided Second Life can be fertile territory for
spreading the gospel, Paul...official organ, Civiltà Cattolica, notes: "This virtual Second Life is
becoming populated with churches, mosques, temples...
Jul 26 2007, By Paul Bompard in Rome, Financial Times
Japan political crisis claims second life
The sense of crisis swirling around the cabinet of Shinzo Abe, prime minister, intensified
Tuesday when a former executive
May 28 2007, By David Pilling in Tokyo, FT.com site
Get a (second) life
...and nightlife, which calls itself Second Life.If you haven't heard about it yet...computer.There
is no doubt that Second Life is the new, new thing. The most...way into the popular imagination.
Second Life is, according to its website...
Nov 16 2006, By James Harkin, FT.com site
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FT WEEKEND MAGAZINE - FEATURE: Get a (second) life
...and nightlife, which calls itself Second Life.If you haven't heard about it yet...computer.There
is no doubt that Second Life is the new, new thing. The most...way into the popular imagination.
Second Life is, according to its website, ...
Nov 17 2006, By James Harkin, Financial Times
The big questions
...debates on technological breakthroughs?AEJ: Technology is going to be core. There was a lot

of guff last year about Second Life and how we would all be wandering around with our avatars.
This year it has moved on to a much harder focus on the bottom...
Jan 21 2008, FT.com site
FT REPORT - GUIDE TO DAVOS: The big questions - (PART 2)
...debates on technological breakthroughs? AEJ: Technology is going to be core. There was a lot
of guff last year about Second Life and how we would all be wandering around with our avatars.
This year it has moved on to a much harder focus on the bottom...
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Jan 21 2008, Financial Times
Alan Cane: The stuff of fantasy, but business takes Second Life seriously
...actively since 2003 by Linden Lab's Second Life.An early stage investor in Linden...2-3 and a
trained psychologist.Second Life looks, to all intents and purposes...fantasy. Business, however,
is taking Second Life very seriously. A number of large...
Nov 21 2006, By Alan Cane, FT.com site
FT REPORT - DIGITAL BUSINESS: The stuff of fantasy - but business takes

Second Life seriously
...actively since 2003 by Linden Lab's Second Life.An early stage investor in Linden...2-3 and a
trained psychologist.Second Life looks, to all intents and purposes...fantasy. Business, however,
is taking Second Life very seriously. A number of large...
Nov 21 2006, Financial Times
Second Life suffers from growing pains
...another world to the residents of Second Life, the online universe where construction...the fast-
growing virtual universe.Second Life is suffering from major growing...bodies disappeared as an
upgrade of Second Life's databases went awry.The Orientation...
Dec 2 2006, By Chris Nuttall in San Francisco, FT.com site
BUSINESS LIFE: Second Life do's and don'ts
Businesses making a wrong move in Second Life may earn quick condemnation from...first to
launch as a company in Second Life and the publisher Axel Springer's...You don't create a
community in Second Life, you join it, you have to come...
Dec 14 2006, By Chris Nuttall in San Francisco, Financial Times
Highlights and predictions: farewell to Bill Gates; hello to Second Life
...Playstation 3s but will be warned they face the sack if they play games on them.2006: Seeing
the embryonic business use of the Second Life virtual world. This is something that will surely
take off, with businesses finding new uses for it and the technology...
Dec 3 2006, FT.com site
FT REPORT - DIGITAL BUSINESS: Farewell to Bill Gates; hello to Second Life
...if they play games on them.Peter Whitehead, FTDigital Business Editor2006: Seeing the
embryonic business use of the Second Life virtual world. This is something that will surely take
off, with businesses finding new uses for it and the technology...
Dec 3 2006, By David Bowen, Alan Cane, Mure Dickie, Sam Hiser, Dan Ilett, Ian Limbach,
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Geoff Nairn, Chris Nuttall, Stephen Pritchard, Richard Waters and Peter Whitehead, Financial
Times
Virtual toy world widens
...where they can earn "Kinzcash" to feed and look after their pet, combining a virtual experience
akin to Linden Labs' Second Life with the regular care-taking theme popularised by Bandai's
Tamagotchi egg toy more than a decade ago.MGA Entertainment...
Dec 22 2007, By Jonathan Birchall in New York, FT.com site
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COMPANIES - INTERNATIONAL: Virtual worlds add a new dimension to play
...where they can earn "Kinzcash" to feed and look after their pet, combining a virtual experience
akin to Linden Labs' Second Life with the regular care-taking theme popularised by Bandai's
Tamagotchi egg toy more than a decade ago.MGA Entertainment...
Dec 23 2007, By Jonathan Birchall in New York, Financial Times
Breakthrough thinking from top twaddlists
...to join a "staff island" on the bank's virtual HQ on Second Life and hold meetings with each
other. Just in case this...bankers now have such dismal first lives at home that a second life in
which they pretend to be in the office is preferable...
Dec 29 2007, By Lucy Kellaway, FT.com site
ON WORK - LUCY KELLAWAY: A year of breakthrough thinking from top

twaddlists
...to join a "staff island" on the bank's virtual HQ on Second Life and hold meetings with each
other. Just in case this...bankers now have such dismal first lives at home that a second life in
which they pretend to be in the office is preferable...
Dec 30 2007, By Lucy Kellaway, Financial Times
The nightmare before Christmas
...purchases.We are also investing heavily in establishing a virtual presence on websites such as
MySpace, Facebook and Second Life. In addition to offering our young customers a new
channel for placing orders, we hope this will attract recruits to...
LEADER: The nightmare before Christmas
14
...purchases.We are also investing heavily in establishing a virtual presence on websites such as
MySpace, Facebook and Second Life. In addition to offering our young customers a new
channel for placing orders, we hope this will attract recruits to...
Dec 23 2007, Financial Times
COMPANIES - INTERNATIONAL: Mind over matter as Entropia seeks IPO
...Universe since its launch in 2003 - is expected to list in London in the third quarter of next
year.In May it beat rival Second Life to a contract to create a cash-based virtual economy for
China. The network is expected to handle 7m users at one time...
MindArk virtually ready for listing
...begun to adapt its platform for companies and other groups to develop their own virtual
worlds.In May it beat rival Second Life to a contract to create a cash-based virtual economy for
China. The Chinese authorities hope to reduce pollution by...
By Chris Nuttall in San Francisco
Tuesday Dec 4 2007 19:40
Entropia Universe is poised to be the first virtual world to seek a real-world share listing after
MindArk, its creator, announced its intention to go public.
The Gothenburg-based company - which has attracted 650,000 players to Entropia Universe
since its launch in 2003 - is expected to list in London in the third quarter of next year.
MindArk has begun to adapt its platform for companies and other groups to develop their own
virtual worlds.

By Chris Nuttall in San Francisco
Tuesday Dec 4 2007 19:40
continued from previous page
In May it beat rival Second Life to a contract to create a cash-based virtual economy for China.
The Chinese authorities hope to reduce pollution by encouraging people to work from home
through the world's largest virtual universe. The network is expected to handle 7m users at one
time and enable $1bn a year in e-commerce.
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Entropia currently turns over $1m a day and MindArk says it has been profitable for the past 14
quarters.
Its annual report for 2006 shows net sales more than doubling to SKr59m ($9.3m) from SKr28m
in 2005.
In Entropia, players create avatars, build communities and explore and exploit the planet
Calypso. MindArk does not charge a subscription fee but makes money from players buying
assets and objects in the world.
Virtual entrepreneurs have also made real-world money through commerce in Entropia, whose
PED currency converts at the rate of 10 to $1. Players can use real-world cash machines to
withdraw their money.
Credit Suisse is advising MindArk on its IPO.
COMPANIES - INTERNATIONAL: Entropia eyes touch of reality with IPO

move
...its secure platform for companies and other organisations to develop their own virtual
worlds.In May, it beat rival Second Life to a contract to create a cash-based virtual economy for
China.The Chinese authorities hope to reduce pollution by encouraging...
COMPANIES - INTERNATIONAL: Entropia eyes touch of reality with IPO

move
...its secure platform for companies and other organisations to develop their own virtual
worlds.In May, it beat rival Second Life to a contract to create a cash-based virtual economy for
China.The Chinese authorities hope to reduce pollution by encouraging...
Giving in the internet age
...create communities of activists, others are turning to Second Life, the 3D virtual site.
American Cancer Society holds regular...to explore the potential of online communities such as
Second Life. The MacArthur Foundation in June announced a year-long...
Dec 9 2007, By Sarah Murray, FT.com site
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A critic comes in from the cold
...problem he is instead "travelling" to OneClimate Island in Second Life, an internet-based

virtual world. From there he will...conference all the delegates should just negotiate via Second
Life and save the Poles, the hosts, a whole load of hassle...
MARTIN LUKES: Martin Lukes
...authentic, Martin PS These mind bullets are also available as voice mail, podcast, vodcast, RSS
feed, webcast and on Second Life - please select whichever form of delivery is most comfortable
for you.FROM: Martin@a-bglobal.com on 26/11/07TO: Trixie...
Nov 28 2007, By Martin Lukes, Financial Times
MLukes.MBE@a-bglobal.com
...authentic, MartinPS These mind bullets are also available as voice mail, podcast, vodcast, RSS
feed, webcast and on Second Life - please select whichever form of delivery is most comfortable
for you...
Nov 27 2007, FT.com site
FT REPORT - DIGITAL BUSINESS 2007 - FRONT PAGE: Computer says:

'You're hired'
...consultancy, for example, or the Royal Bank of Scotland, or data storage giant EMC - all three
have held careers fairs in Second Life, the online "virtual world". And in a recent survey of IT
recruiters by the Association of Technology Staffing Companies...
Nov 6 2007, By Jessica Twentyman, Financial Times
Computer says: 'You're hired'
...consultancy, for example, or the Royal Bank of Scotland, or data storage giant EMC - all three
have held careers fairs in Second Life, the online "virtual world". And in a recent survey of IT
recruiters by the Association of Technology Staffing Companies...
Nov 6 2007, By Jessica Twentyman, FT.com site
WEEKEND FT: THEATRE SARAH HEMMING
...overcome the effects of the drinks the night before. Will they spend the day gloomily surfing
the net or ensconced in Second Life, or will they break free and make human contact?
www.sohotheatre.com, 0870 429 6883, December 5 to January 5ChainsOrange...
Nov 30 2007, By Sarah Hemming, Financial Times
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Share ideas to the maximum
...helped with his internet campaign, marshalling bloggers to back him and building Sarkozy
Island in the virtual world of Second Life."The lesson on politics is that you must get involved,
[politicians] rule our world and we need to talk to them and...
BUSINESS LIFE: 'Share ideas to the maximum'
...helped with his internet campaign, marshalling bloggers to back him and building Sarkozy
Island in the virtual world of Second Life."The lesson on politics is that you must get involved,
[politicians] rule our world and we need to talk to them and...
Doing what comes naturally
...business tools.He says: "Our younger engineers straight out of college are much more
comfortable with tools such as Second Life and Facebook than senior managers. They would
think we were quite a strange company if we didn't allow
Nov 19 2007, By Alan Cane, FT.com site
FT REPORT - DIGITAL BUSINESS 2007: Doing what comes naturally
...business tools.He says: "Our younger engineers straight out of college are much more
comfortable with tools such as Second Life and Facebook than senior managers. They would
think we were quite a strange company if we didn't allow these tools at...
Nov 20 2007, By Alan Cane, Financial Times
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Even the virtual have to stay virtuous
...imaginary sexual encounters in Second Life, the popular virtual world, could...another in a real
world court. The Second Life sex suit is different: it involves...avatar to have sex with another.
Second Life is part of the "3D internet...
Aug 13 2007, By Patti Waldmeir, FT.com site
BUSINESS LIFE: Even the virtual have to stay virtuous
...imaginary sexual encounters in Second Life, the popular virtual world, could...another in a real
18
world court. The Second Life sex suit is different: it involves...avatar to have sex with
another.Second Life is part of the "3D internet". In...
Aug 14 2007, By Patti Waldmeir, Financial Times
COMPANIES INTERNATIONAL: Increased appetite for networking feeds

virtual world
Second Life was launched in 2003 by Linden Lab and...fly around, interacting with others.The
Second Life economy has its own currency, Linden dollars...1m in real-world dollars are spent
on Second Life assets every day.You can buy virtual clothes...
Aug 22 2007, Financial Times
IBM teams up with virtual world developer
IBM and Linden Lab, developer of Second Life, are joining forces to develop...Inhabitants of
virtual worlds such as Second Life, Entropia and Gaia currently have...will allow users
unfamiliar with Second Life to navigate it more easily.CBS...
Oct 9 2007, By Chris Nuttall in San Francisco, FT.com site
COMPANIES - INTERNATIONAL: IBM teams up with virtual world developer
IBMand Linden Lab, developer of Second Life, are joining forces to develop...Inhabitants of
virtual worlds such as Second Life, Entropia and Gaia currently have...will allow users
unfamiliar with Second Life to navigate it more easily.CBS...
Oct 9 2007, By Chris Nuttall in San Francisco, Financial Times
Economics 2.0? A business primer on virtual worlds
...located on the "virtual world" Second Life. As depositors rushed to withdraw...magazines

featured the largest of them, Second Life, on their cover, nobody, it seemed...people worldwide
were logged on to Second Life. That is about the same number...
Oct 1 2007, By Eli Noam, FT.com site
Virtue and virtual reality
...nearly 1,000 members of the "Second Life community " who held their third...three-
dimensional graphic interfaces, but Second Life, created by Linden Labs in California...The
church's interest in Second Life is not surprising. Since Nicodemus...
Aug 30 2007, By Christopher Caldwell, FT.com site
COMMENT AND ANALYSIS: Virtue and virtual reality
...the nearly 1,000 members of the "Second Life community" who held their third...three-
dimensional graphic interfaces, but Second Life, created by Linden Labs in
California...territory'". The church's interest in Second Life is not surprising. Since Nicodemus...
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Aug 31 2007, By Christopher Caldwell, Financial Times
LETTERS TO THE EDITOR: First orchestra to leap into cyberspace
...the forthcoming cyber event on Second Life, the internet virtual world, Millicent...to broadcast
a concert live into Second Life, on April 19 2007.While the Royal...in the virtual concert halls of
Second Life.Laura Kuennen-Poper,Artistic Manager...
Aug 28 2007, By Laura Kuennen-Poper, Financial Times
LETTERS TO THE EDITOR: Turn off the stupid computer and get a first life
...virtual reality" (September 1), about Second Life and virtual reality, the headline...wrong. It
should have simply said: "Second Life? Get a life."That is the advice...age of 12 who is a
participant in Second Life, MySpace, Facebook or any other...
Sep 7 2007, By Mike Manges, Financial Times
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Orchestral stars leap into cyberspace
...with the internet virtual world Second Life will have the freedom to interact...Rakhmaninov,
will be available to Second Life's 8m users, although participation...from the growing popularity
of Second Life, a California-based website that...
Aug 16 2007, By Andrew Clark, FT.com site
2.0's company
...YouTube, virtual universes such as Second Life, and calling-card emporia such...virtual
universes " such as Second Life, a three-dimensional online world...together to build a character
on Second Life and spend as much time there as...
Aug 10 2007, By James Harkin, FT.com site
NATIONAL NEWS: Orchestral stars leap into cyberspace
...with the internet virtual world Second Life will have the freedom to interact...Rakhmaninov,
will be available to Second Life's 8m users, although participation...from the growing popularity
of Second Life, a California-based website that...
Aug 17 2007, By Andrew Clark, Financial Times
FT WEEKEND MAGAZINE - BOOKS ESSAY: 2.0's company
...YouTube, virtual universes such as Second Life, and calling-card emporia such...in "virtual
universes" such as Second Life, a three-dimensional online world...together to build a character
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on Second Life and spend as much time there as...
Aug 10 2007, By James Harkin, Financial Times
Real life intrudes on the virtual world
...cartoon.In the online worlds of World of Warcraft and Second Life, you can be a dog, elf or an
orc, and nobody knows you're...There's this notion of people wanting to run around in Second
Life with a goofy name, but a lot of people will want to experience...
Oct 25 2007, By Chris Nuttall, FT.com site
Protect the facts for fantasy
...the real-world performance of real-life sportsmen. Like Second Life and other hallucinatory
online pastimes, fantasy sports...had little else on their minds. For those addicted to Second Life,
there is now the website www.getafirstlife.com; it is...
Oct 22 2007, By Patti Waldmeir, FT.com site
LEGAL COUNSEL - PATTI WALDMEIR: Protect the facts that feed the fantasy
...the real-world performance of real-life sportsmen.Like Second Life and other hallucinatory
online pastimes, fantasy sports...had little else on their minds. For those addicted to Second Life,
there is now the website www.getafirstlife.com ; it...
Oct 23 2007, By Patti Waldmeir, Financial Times
Face-to-face beats cyberspace
...that, The New York Times introduced us to adults who devote remarkable numbers of real-life
hours to virtual jobs on Second Life, including seemingly unexotic pursuits such as being a sales
clerk.Yet even as we spend more time on online social networks...
Sep 19 2007, By Chrystia Freeland, FT.com site
IT Going Green: Time for new hardware?
...possible to give the old ones a second life, either through a sale or a donation...averaging five
years.The potential second life is the same again, which raises...replaced early would enjoy a
longer second life - or even perhaps create a third...
Oct 14 2007, By Danny Bradbury, FT.com site
FT REPORT - DIGITAL BUSINESS 2007: Time for new hardware?
...possible to give the old ones a second life, either through a sale or a donation...averaging five
years.The potential second life is the same again, which raises...replaced early would enjoy a
longer second life - or even perhaps create a third...
Oct 16 2007, By Danny Bradbury, Financial Times
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FT WEEKEND - LAST WORD: Face-to-face beats cyberspace
...that, The New York Times introduced us to adults who devote remarkable numbers of real-life
hours to virtual jobs on Second Life, including seemingly unexotic pursuits such as being a sales
clerk.Yet even as we spend more time on online social networks...
Sep 21 2007, By Chrystia Freeland, Financial Times
Selection: The internet changes rules of game
...sites may be harnessed: PA Consulting, the management consultants, and Yell, the directories
company, have tried out Second Life as a way to let potential applicants experience typical client
scenarios. As Carl Gilleard, chief executive of the Association...
Oct 15 2007, By Harriet Arnold, FT.com site
FT REPORT - GRADUATE RECRUITMENT 2007: The internet changes rules

of game
...sites may be harnessed: PA Consulting, the management consultants, and Yell, the directories
company, have tried out Second Life as a way to let potential applicants experience typical client
scenarios.As Carl Gilleard, chief executive of the Association...
Oct 15 2007, By Harriet Arnold, Financial Times
Company websites do not have to be boring
...to boost accessibility, before you are taken via links to more conventional areas of the web
estate. It's a bit like Second Life, but so much easier to use.I like Siemens' approach for a
number of reasons. First, it fits perfectly with the group's...
Sep 12 2007, By David Bowen, FT.com site
FT WEEKEND MAGAZINE - FEATURE: Thalidomide - it's not over yet
...Grunenthal, we'll have to shoot three times in the head first."Andrew Jack is the FT's
pharmaceuticals correspondent.THE SECOND LIFE OF THALIDOMIDEThalidomide stopped
being sold as a mass-market drug nearly half a century ago, but it never disappeared...
Sep 21 2007, By Andrew Jack, Financial Times
Descent into McHell
...what Staples likes to call "social stationery ". Still, it is a relationship of sorts, and Roger is
granted a second life. He materialises out of his mid-life invisibility. "Staple " is one of those
fascinatingly double-edged words...
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Sep 27 2007, Review by John Sutherland, FT.com site
FT MAGAZINE - BOOK REVIEW: Descent into McHell
...communicate" via what Staples likes to call "social stationery". Still, it is a relationship of
sorts, and Roger is granted a second life. He materialises out of his mid-life invisibility."Staple"
is one of those fascinatingly double-edged words which the...
Sep 28 2007, By John Sutherland, Financial Times
How derivatives eclipsed corporate bonds
...British corporate treasurer at a recent investment seminar in London, who likened the
derivatives arena to the "Second Life " virtual world on the internet, because it is almost
completely detached from the real corporate world.Other observers...
Aug 6 2007, By Gillian Tett and Paul J. Davies, FT.com site
ANALYSIS: Unbound
...one British corporate treasurer at a recent investment seminar in London, who likened the
derivatives arena to the "Second Life" virtual world on the internet, because it is almost
completely detached from the real corporate world.Other observers...
Aug 7 2007, By Gillian Tett, Financial Times
In-house internet aims to recapture staff attention
...are comfortable with social networking sites such as Facebook and Youtube; some businesses
are even looking at putting Second Life-style virtual world technology on their intranets. Finally,
companies that have spent a lot of money on their intranets...
Sep 30 2007, By Rhymer Rigby, FT.com site
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BUSINESS LIFE: In-house internet aims to recapture staff attention
...are comfortable with social networking sites such as Facebook and Youtube; some businesses
are even looking at putting Second Life-style virtual world technology on their intranets. Finally,
companies that have spent a lot of money on their intranets...
Oct 1 2007, By Rhymer Rigby, Financial Times
Sometimes markets are best viewed from afar
...grown-ups. E-mail is an impoverished form of communication, as Martin Lukes reminds us

every week. And if you need a Second Life, it is probably because there is something missing
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from your first.These lessons are lost on the most determined quants...
Aug 19 2007, By John Kay, FT.com site
COMMENT: Sometimes the market is best viewed from afar
...grown-ups. E-mail is an impoverished form of communication, as Martin Lukes reminds us

every week. And if you need a Second Life, it is probably because there is something missing
from your first.These lessons are lost on the most determined quants...
Aug 20 2007, By John Kay, Financial Times
Thalidomide: not over yet
...Grünenthal, we'll have to shoot three times in the head first.

"..................................................The second life of thalidomideThalidomide stopped being sold
as a mass-market drug nearly half a century ago, but it never disappeared...
Sep 21 2007, By Andrew Jack, FT.com site
Virtual style? In another life...
Second Life - you know, the online virtual world created...point. No longer the domain of tech-
geeks, Second Life is currently inhabited by around 6,035...generated female lead. The currency
of Second Life, the Linden dollar, is fully convertible...
May 22 2007, By Fiona Harkin, FT.com site
FT WEEKEND - STYLE: Virtual style? In another life
Second Life - you know, the online virtual world created...point.No longer the domain of tech-
geeks, Second Life is currently inhabited by around 6,035...generated female lead. The currency
of Second Life, the Linden dollar, is fully convertible...
May 18 2007, By Fiona Harkin, Financial Times
CASE STUDY: IBM's epredator says this is no game
If Second Life were to close tomorrow, someone would...also known as "epredator " (full
Second Life name: "epredator potato ").Mr...I'm a gamer, but as soon as I saw Second Life I
knew it wasn't a game. You are drawn...
FT REPORT - DIGITAL BUSINESS: IBM's epredator says this is no game
If Second Life were to close tomorrow, someone would...evangelist", also known as "epredator"
(full Second Life name: "epredator potato").Mr Hughes...gaming."I'm a gamer, but as soon as I
saw Second Life I knew it wasn't a game. You are drawn...
May 8 2007, By Peter Whitehead,By Peter Whitehead, Financial Times
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Born again in a virtual world
...words, I've been messing around in Second Life, the virtual world that business...have talked
knowledgeably about Second Life and have then admitted they've...web. For those who do not
know, Second Life is a computerised 'world'. It does...
May 9 2007, By David Bowen, FT.com site
Virtually real estate
...pitch of a virtual estate agent in Second Life. For those who are not yet acquainted with it,
Second Life, known to its devotees as SL, is...generation of social-networking sites, Second Life
has grown with astonishing vigour...
Mar 1 2007, By James Harkin, FT.com site
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Charities take their events online
...took place in virtual reality on Second Life, the fast-growing online 3D digital...of users flock
to sites such as Second Life, MySpace and YouTube, all kinds...established an online presence.
Second Life has proved a particular attraction...
May 24 2007, By Sarah Murray, FT.com site
FT REPORT - HOUSE AND HOME: Virtually real estate
...pitch of a virtual estate agent in Second Life. For those who are not yet acquainted with it,
Second Life, known to its devotees as SL, is...generation of social-networking sites, Second Life
has grown with astonishing vigour...
Mar 2 2007, By James Harkin, Financial Times
Shanda to imitate online life
...US internet role-playing title Second Life, according to Chen Tianqiao, the...and
chairman.Shanda's interest in Second Life reflects the Nasdaq-listed company's...in the style of
play offered by Second Life, founded in 2003 by SanFrancisco-based...
May 8 2007, By Mure Dickie in Beijing, FT.com site
COMPANIES ASIA-PACIFIC: Shanda to imitate online life
...US internet role-playing title Second Life, according to Chen Tianqiao, the...and
chairman.Shanda's interest in Second Life reflects the Nasdaq-listed company's...in the style of
play offered by Second Life, founded in 2003 by SanFrancisco-based...
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May 9 2007, By Mure Dickie in Beijing, Financial Times
WORLD NEWS: Virtual casino falls foul of ban on gambling
...blackjack may have been dealt in Second Life after the virtual universe placed...Francisco-
based Linden Lab, the creator of Second Life, is likely to mean the erasing...alarm and
disillusionment in the Second Life community. Users commenting on...
Jul 26 2007, By Chris Nuttallin San Francisco, Financial Times
Real teaching in virtual world
...first to teach a course using a Second Life virtual campus. The course, Online Communities
and Second Life, was run in association with telephone...discussed with participants the role
Second Life and other online based community...
Jun 11 2007, By Della Bradshaw, FT.com site
WORLD NEWS: Real concern over virtual under-age sex
...three-dimensional online fantasy world called Second Life.Land, houses, tables and
chairs...buy in real life is for sale in Second Life. It is one of the most popular...hold meetings or
advertise on Second Life.People do things in these virtual...
Apr 16 2007, By Aline van Duyn in New York, Financial Times
EDITOR'S NOTE: Just a puppet show?
Anyone confused about the idea of Second Life, the virtual online world inhabited...this issue
(Page 5) we visit the Second Life premises of five large companies...still plenty of absurdities in
Second Life - avatars stuck under water, a...
NATIONAL NEWS: Background
Second Life is a 3-D virtual world entirely built and...for the digital content they create in
Second Life, including avatar characters, clothing...all of their real-life income from their
Second Life businesses. Opportunities for innovation...
May 28 2007, Financial Times
FT REPORT - DIGITAL BUSINESS: It was science fiction - now it's just normal
...Runescape, World of Warcraft and Second Life respectively.There is nothing real...graphics

may not be as sharp in Second Life and users' avatars are hardly photo-realistic...executive of
Linden Lab, the creator of Second Life, described the new voice capabilities...
May 8 2007, By Chris Nuttall, Financial Times
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Talent hunt in a virtual world
...place at its virtual offices in Second Life, the computer-generated world in...real-life
interview.PA's use of Second Life for recruitment illustrates how...virtual networks.■BEYOND
BORDERS: SECOND LIFE WIDENS THE GRADUATE POOLPA Consulting...
Jul 8 2007, By Alicia Clegg, FT.com site
VALLEY VIEW: It was science fiction - now it's just normal
...Runescape, World of Warcraft and Second Life respectively.There is nothing real...graphics

may not be as sharp in Second Life and users' avatars are hardly photo-realistic...executive of
Linden Lab, the creator of Second Life, described the new voice capabilities...
May 8 2007, By Chris Nuttall, FT.com site
MUDLARK: It's not news
that someone has a blog, is on MySpace or in Second Life, is carbon-neutral or in rehab. In some
media, that doesn't leave much, does it?
Feb 15 2007, By Clay Harris, Financial Times
FT WEEKEND - STYLE: Come on Barbie, let's go party
...cunning, evil, crack-dealer aspect of Second Life," says Sabrina Dent of style blog...perfect
body. I've looked up hot Second Life designers Elika Tiramisu, Dazzle...000, approximately
$330," says Second Life fashion maven Celebrity Trollop...
May 18 2007, By Fiona Harkin, Financial Times
THE WAY WE LIVE NOW: Webbed feet
Aegis, the media buying group, is proud of launching "virtual" shoe ranges on Second Life, the
online virtual world. Some 33,000 pairs of virtual Adidas and Reebook trainers have been sold
for virtual money. What next - virtual odour-eaters?
Mar 15 2007, By Maggie Urry, Financial Times
SKILLS AND LEARNING: How to train 'digital natives'
...e-learning. The event took place in Second Life, the online virtual world. And...to, run training
programmes in Second Life.Younger workers, who have had their...certainly more likely to take
to a Second Life training session than many employees...
Feb 27 2007, By Sarah Murray, FT.com site
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FT REPORT - DIGITAL BUSINESS: How to train the 'digital natives'
...elearning. The event took place in Second Life, the online virtual world. And...to, run training
programmes in Second Life. Younger workers, who have had...certainly more likely to take to a
Second Life training session than many employees...
Feb 27 2007, By Sarah Murray, Financial Times
BUSINESS LIFE: Talent hunt in a virtual world
...covert encounters took place at its virtual offices in Second Life, the computer-generated
world in which people interact...and confident in his real-life interview.PA's use of Second Life
for recruitment illustrates how companies, as they shift...
Jul 9 2007, By Alicia Clegg, Financial Times
Niklas Zennström on internet television and user-generated content
...business models.FT: Do you think that Second Life and similar virtual worlds are...are actually
using something like Second Life are engaging a lot with them, spending...serious players
putting in things on Second Life, you know. Sweden is going to have...
May 23 2007, FT.com site
Private practice: Information technology category
...the first major law firm to open an office in Second Life warrants special attention. Second
Life is a virtual universe, a three-dimensional...or fly around their imaginary
surroundings.Second Life, fantastic as it may sound, is important because...
Jul 5 2007, By Alan Cane, FT.com site
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NATIONAL NEWS: Treasury urged to collect 'virtual' revenues
...of KPMG urged the Treasury to take a "proactive approach" to the taxation of profits earned in
online games, such as Second Life, a digital world in which participants can set up businesses
and trade with other residents in Linden dollars. The government...
May 28 2007, By Vanessa Houlder, Financial Times
PRODUCT DEVELOPMENT: Designs fly off the drawing board
...by ever more sophisticated digital technologies.Furthermore, the use of photorealistic images
and metaverses such as Second Life, the online digital world, to test-market the results is giving
designers a new level of confidence that they are on...
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Feb 27 2007, By Alan Cane, FT.com site
FT REPORT - DIGITAL BUSINESS: Designs are flying off the drawing board
...by ever more sophisticated digital technologies.Furthermore, the use of photorealistic images
and metaverses such as Second Life, the online digital world, to test-market the results is giving
designers a new level of confidence that they are on...
Feb 27 2007, By Alan Cane, Financial Times
COMPANIES INTERNATIONAL: New advertising genre with few rules
...YouTube and his explanation involves drawing two pyramids. One is inverted.If the subject is
how to run campaigns in Second Life, the online virtual world,he peppers a pad with dots and
starts connecting them in apparently random fashion.So one...
Apr 8 2007, By Carlos Grande, Financial Times
Teens establish 'community' generation
...with friends. This is about gossip, flirting and the latest music, not about withdrawing into the
virtual reality of Second Life.Older generations also tend to assume that Japan's mobile phone-
obsessed youth culture is a precursor - or early warning...
Jul 10 2007, By Ian Limbach, FT.com site
Stakeholder dreams and shareholder realities
...You may not be on face book or second life - but check with your teenager...enormously useful
as visitors to second life can see. The challenge here is...on-going experiments into using Second
Life and personal avatars as a platform...
Jun 28 2007, By Lynda Gratton, FT.com site
FT REPORT - DIGITAL BUSINESS: Teens establish 'community' generation
...with friends. This is about gossip, flirting and the latest music, not about withdrawing into the
virtual reality of Second Life.Older generations also tend to assume that Japan's mobile phone-
obsessed youth culture is a precursor - or early warning...
Jul 10 2007, By Ian Limbach, Financial Times
Luxury: Exclusive coterie still slow to take to the net
...and in February, Dior used the virtual digital world of Second Life to unveil four pieces from a
collection of jewellery...dependency on the LVMH eluxury site. With Dior moving into Second
Life, others can be expected to follow.
Apr 22 2007, FT.com site
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FT REPORT - GLOBAL BRANDS: Exclusive coterie still slow to take to the net
...and in February, Dior used the virtual digital world of Second Life to unveil four pieces from a
collection of jewellery...dependency on the LVMH eluxury site. With Dior moving into Second
Life, others can be expected to follow.
Apr 22 2007, By Jonathan Birchall, Financial Times
COMPANIES INTERNATIONAL: Endemol to target new online world at young

viewers
...Endemol into a fast-growing area previously dominated by alternative online universes such as
World of Warcraft and Second Life."Advertising on the net is rising very rapidly and more and
more young people are seeking their entertainment online...
Apr 16 2007, By Andrew Edgecliffe-Johnsonin London, Financial Times
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COMPANIES UK: European breakaway from Benchmark Capital
...Benchmark team in Silicon Valley has a heavyweight investment list, including AOL, Ebay,
and Linden Labs, creators of the Second Life virtual reality game.However, the Benchmark US
team is increasingly specialising in very early stage deals, spreading...
Jun 7 2007, By Maija Palmer,Technology Correspondent, Financial Times
Where do we go from here?
...business. By then, of course, the young will have moved on to something else - refinements of
the imaginary worlds of Second Life and other "virtual worlds ", or metaverses,
perhaps.Sometimes our technological future and our traditional present...
Jul 10 2007, Alan Cane, FT.com site
Sony fires 3-D salvo at its rivals
...Developers Conference in San Francisco on Wednesday, it unveiled its new 3-D world.Home
looked similar in concept to the Second Life virtual world that has garnered much attention, but
its graphics were stunning, aided by the PS3's superior processing...
Mar 7 2007, By Chris Nuttall in San Francisco, FT.com site
COMPANIES INTERNATIONAL: Sony fires 3-D salvo at its rivals
...DevelopersConference in San Francisco yesterday, it unveiled its new 3-D world.Home looked
similar in concept to the Second Life virtual world that has garnered much attention, but its
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graphics wereaided by the PS3's superior processing power.Sony...
Mar 7 2007, By Chris Nuttall in San Francisco, Financial Times
COMPANIES INTERNATIONAL: Teva chief outlines strategy for success
...over at Teva in March, calls himself a "tank commander by trade", playing down his injury
story, and talks about his "second life" as a businessman where he has been able to use his
strategic skills in a new way.Teva is Israel's best-known company...
Jun 4 2007, By Christopher Bowe, Financial Times
Outside Edge: An acid test for tangled webheads
...that drove business adoption of the PC, and is currently chairman of Linden Lab, creator of the
virtual world Second Life. "[Second Life] reminded me of a drug experience in the days when
we didn't know how dangerous recreational drugs could be...
Jun 21 2007, By Chris Nuttall, FT.com site
COMMENT AND ANALYSIS: An acid test for tangled webheads
...that drove business adoption of the PC, and is currently chairman of Linden Lab, creator of the
virtual world Second Life."[Second Life] reminded me of a drug experience in the days when
we didn't know how dangerous recreational drugs could be...
Jun 22 2007, By Chris Nuttall, Financial Times
FT REPORT - DIGITAL BUSINESS: Where do we go from here?
...business. By then, of course, the young will have moved on to something else - refinements of
the imaginary worlds of Second Life and other "virtual worlds", or metaverses, perhaps.
Sometimes our technological future and our traditional present even...
Jul 10 2007, By Alan Cane, Financial Times
FT REPORT - DIGITAL BUSINESS: 'A teleconference is never as good as

dinner'
...effective."To date, the innovative internet-based metaverse Second Life, featured in the
January 24 issue of Digital Business...somewhat sceptical: "Polycom is more like real life than
Second Life," he says. "It becomes real life when you add the pictures...
Feb 11 2007, By Alan Cane, Financial Times
VIRTUAL TEAMS: 'A teleconference is never as good as dinner'
...To date, the innovative internet-based metaverse Second Life, featured in the January 24 issue
of Digital Business...somewhat sceptical: "Polycom is more like real life than Second Life, " he
says. "It becomes real life when you add...
Feb 11 2007, Alan Cane, FT.com site
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FT REPORT - DIGITAL BUSINESS: Gamers' demands benefit all users
...Web 2.0 to the console world.Home looked very much like Second Life, the online virtual
world created by Linden Lab of San...their apartments.There seemed little opportunity for
Second-Life style creativity and commerce among users. Home was more...
Mar 13 2007, Financial Times
Valley view: Gamers' demands benefit all users
...Web 2.0 to the console world.Home looked very much like Second Life, the online virtual
world created by Linden Lab of San...their apartments. There seemed little opportunity for
Second-Life style creativity and commerce among users. Home was more...
Mar 13 2007, Chris Nuttall, FT.com site
FT PREVIEW: Saudi peace plan revived
...rejected it and the Arabs saw little point in promoting it.This week Abdullah, now king, will try
to give his initiative a second life as he plays host to fellow Arab leaders in Riyadh for the Arab
League's annual summit.Saudi and other Arab officials...
Mar 25 2007, By Roula Khalaf, Financial Times
FT REPORT - BUSINESS OF LUXURY: Weaving the web around exclusive

brand sales
...also flirted with the three-dimensional fantasy world of Second Life, with Dior using the site
in January to preview part...Mercedes-Benz used a virtual showroom it has establishedon Second
Life to launch its C-class car, and has subsequently opened...
Jun 3 2007, By Jonathan Birchall in New York, Financial Times
COMPANIES INTERNATIONAL: Sony seeks to win gamers with PS3's Home
...Developers Conference in San Francisco on Wednesday, it unveiled its new 3-D world.Home
looked similar in concept to the Second Life virtual world that has garnered much attention, but
its graphics were stunning, aided by the PS3's superior processing...
Mar 8 2007, By Chris Nuttall in San Francisco, Financial Times
NATIONAL NEWS: Prime minister plugs in to YouTube
...social networking sites are playing a significant role in the presidential races. Many candidates
have a presence on the Second Life site, where users live out a parallel existence via avatars. For
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example, supporters of Barack Obama, the Democratic...
Apr 23 2007, By Jean Eaglesham, Chief Political Correspondent, Financial Times
Rubbish piles up in the dead end of Cyburbia
...the ground up, such as the self-broadcaster YouTube, the vast calling-card emporium MySpace
and the virtual universe Second Life. To technology geeks all this is known as online social
networking, or web 2.0. For millions of young people, it is...
May 2 2007, By James Harkin, FT.com site
In the Spotlight: King Abdullah bin Abdulaziz - Saudi peace plan revived
...rejected it and the Arabs saw little point in promoting it.This week Abdullah, now king, will try
to give his initiative a second life, as he plays host to fellow Arab leaders in Riyadh for the Arab
League's annual summit. Saudi and other Arab officials...
Mar 22 2007, By Roula Khalaf, Middle East Editor, FT.com site
COMMENT: Rubbish piles up in the dead end of Cyburbia
...the ground up, such as the self-broadcaster YouTube, the vast calling-card emporium MySpace
and the virtual universe Second Life. To technology geeks all this is known as online social
networking, or web 2.0. For millions of young people, it is...
May 3 2007, By James Harkin, Financial Times
WEALTH: Business-suited philanthropists
...people "make life better for themselves", and in that spirit it has invested in companies such as
Linden Lab (creator of Second Life) and Meetup.com, while also making grants to the Grameen
Foundation and Ashoka.In the end, it is not clear whether these...
May 21 2007, By Dalia Fahmy, Financial Times
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View from the top
...and take their concerns into consideration, you find it very productive to work together.Are
virtual worlds such as Second Life a passing fad?The level of interactivity is much, much deeper
than you see in other services on the internet. [But...
May 24 2007, By Chrystia Freeland, FT.com site
FT REPORT - FT FUND MANAGEMENT: No turning back the revolution
...found. It is the financial equivalent of creating a virtual world - or perhaps more accurately, a
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cyber platform such as Second Life, where investors can create the profile that suits them best,
partly detached from the messy realities of the cash market...
May 27 2007, By Gillian Tett, Financial Times
In search of a business model
...proliferation of other digital choices - from social networking websites such as FaceBook and
MySpace to the virtual world of Second Life - where audiences are hugely fragmented and may
even be averse to conventional marketing approaches.The latter media...
Jun 17 2007, By Carlos Grande in Cannes, FT.com site
FT REPORT - DIGITAL BUSINESS: 'I still blog - but carefully'
...a generation. Also worth watching are companies that are working with rich media online.
Everything from YouTube to Second Life to any service that takes the online experience and
turns it into online interaction.Leftfield technologyPeople watching...
Jul 10 2007, By Joia Shillingford, Financial Times
FT REPORT - DIGITAL BUSINESS: The world was our office
...do."When you look at the bandwidth you need to share a desktop, do a voice over IP call or
videoconference and have Second Life running, then even a reasonably fast wired network is
going to struggle and so expecting 3G to do it is a nonsense...
Jul 10 2007, By Peter Whitehead, Financial Times
FT mobility challenge
...When you look at the bandwidth you need to share a desktop, do a voice over IP call or
videoconference and have Second Life running, then even a reasonably fast wired network is
going to struggle and so expecting 3G to do it is a nonsense...
Jul 10 2007, By Peter Whitehead, FT.com site
A pensions brief for Satchell?
...than the usual suspects. www.manda-awards.co.uk It's not news . . .. . . that someone has a
blog, is on MySpace or in Second Life, is carbon-neutral or in rehab. In some media, that doesn't
leave much, does it? mudlark@ft.com
Feb 14 2007, FT.com site
Technophile: 'I still blog - but carefully'
...a generation. Also worth watching are companies that are working with rich media online.
Everything from YouTube to Second Life to any service that takes the online experience and
turns it into online interaction.Leftfield technologyPeople watching...
Jul 10 2007, By Joia Shillingford, FT.com site
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COMMENT: I am online, therefore I am (whoever I say I am)
...it gives users the chance to interact with many people they know slightly and trust little.Such
freedoms as visiting Second Life as a tall Californian pole dancer, even when you are a short
Scottish actuary, will become particularly precious as...
Mar 7 2007, By Jonathan Guthrie, Financial Times
Just who do you think I am?
...it gives users the chance to interact with many people they know slightly and trust little.Such
freedoms as visiting Second Life as a tall Californian pole dancer, even when you are a short
Scottish actuary, will become particularly precious as...
Mar 6 2007, By Jonathan Guthrie, FT.com site
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FT REPORT - DIGITAL BUSINESS: Technology vendors need to make

themselves understood
...not software. The term is being loosely used used to describe a collection of services including
metaverses such as Second Life that allow the user greater interaction with the web.Web 2.0 is, I
am reliably informed by Wikipedia: "applied to a...
Mar 13 2007, Financial Times
FT REPORT - DIGITAL BUSINESS: At work , at rest , at play
...than most enterprise computers," says Mr Prentice. "If you wanted to play one of the latest
computer games, such as Second Life, you would struggle to run it on a typical enterprise
server."Computers, music players and smartphones, he says, have...
Mar 13 2007, By Ross Tieman, Financial Times
Perspectives: Technology vendors need to make themselves understood
...not software. The term is being loosely used used to describe a collection of services including
metaverses such as Second Life that allow the user greater interaction with the web.Web 2.0 is, I
am reliably informed by Wikipedia: "applied to...
Mar 13 2007, Alane Cane, FT.com site
At work ... at rest... at play
...most enterprise computers, " says Mr Prentice. "If you wanted to play one of the latest
computer games, such as Second Life, you would struggle to run it on a typical enterprise server.
35
"Computers, music players and smartphones, he says...
Mar 13 2007, Ross Tieman, FT.com site
The quiet man says no talking
...superpower fantasies. Webbed feetAegis, the media buying group, is proud of launching
"virtual " shoe ranges on Second Life, the online virtual world. Some 33,000 pairs of virtual
Adidas and Reebook trainers have been sold for virtual money...
Mar 14 2007, By Maggie Urry, FT.com site
FT REPORT - DIGITAL BUSINESS: 'We had to stop all the work-arounds'
...there before us," he says archly.He is, however, aware of the developments in site design
including the virtual world, Second Life, which he describes as fascinating: "I sometimes feel
I'm being left behind - just a fact of growing older - but luckily...
Mar 27 2007, By Alan Cane, Financial Times
'We had to stop all the work-arounds'
...before us, " he says archly.He is, however, aware of the developments in site design including
the virtual world, Second Life, which he describes as fascinating: "I sometimes feel I'm being
left behind - just a fact of growing older - but...
Mar 27 2007, Alan Cane, FT.com site
COMPANIES UK: Legislation hangs over 2waytraffic
...achieved record audience figures on returning to Indian television in recent weeks after a long
break. "We feel it has a second life," he added, pointing to plans for spin-off formats and online
and mobile versions of the game.The group said it had...
Mar 28 2007, By Andrew Edgecliffe-Johnson, Financial Times
FT WEEKEND - STYLE BEAUTY: Line between real and surreal lost in a mist
of non-fragrance
...inbox. The UK launch for Calvin Klein's new fragrance, CK IN2U, was to happen in cyber
space. The virtual launch in Second Life (www.secondlife.com) meant visitors to the site could
pick up virtual bottles of the fragrance and connect to people...
Apr 6 2007, By Edwina Ings-Chambers, Financial Times
Lost in a mist of non-fragrance
...inbox. The UK launch for Calvin Klein's new fragrance, CK IN2U, was to happen in cyber
space. The virtual launch in Second Life (www.secondlife.com) meant visitors to the site could
pick up virtual bottles of the fragrance and connect to people...
Apr 5 2007, by Edwina Ings-Chambers, FT.com site
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NATIONAL NEWS: Internet offers novel route to 'real' book sales
...will not be 'War and Peace'. But it's a very interesting experiment."Penguin's search for new
markets has extended to Second Life, the popular alternate-reality site, where Mr Ettinghausen
has an avatar. Using this virtual persona, he hosts readings...
Mar 19 2007, By William MacNamara, Financial Times
England storm back from the brink after deluge
...became apparent that Mahendra Singh Dhoni had taken the chance on the half-volley, but he
was only two balls into his second life when he pushed at one that left him from Zaheer and
nudged a catch to the wicketkeeper.It was Sree Sreesanth, though...
Jul 19 2007, By Jonathan Wilson, FT.com site
Bubble 2.0?
...There's a lot of 'me-too-ism' going on, " says Mr Gurley, a partner at Benchmark Capital,
whose investments include Second Life, the 3D online world. He senses that copycat
opportunists of the kind seen during the last boom are jumping back on...
Apr 29 2007, By Richard Waters, FT.com site
COMMENT AND ANALYSIS: Bubble 2.0?
...There's a lot of 'me-too-ism' going on," says Mr Gurley, a partner at Benchmark Capital, whose
investments include Second Life, the 3D online world. He senses that copycat opportunists of
the kind seen during the last boom are jumping back on...
Apr 30 2007, By Richard Waters, Financial Times
FT PREVIEW: THE WEEK AHEAD
...ministerial conference.FT ReportsDigital Business: the dangers posed by departing employees;

what is business doing in Second Life?Mexican Business and Infrastructure: the nation is set to
earn its way out of the shadows.Motor Industry Fleet Management...
May 6 2007, By Michael Bruning, Financial Times
No turning back the revolution
...found. It is the financial equivalent of creating a virtual world - or perhaps more accurately, a
cyber platform such as Second Life, where investors can create the profile that suits them best,
partly detached from the messy realities of the cash market...
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May 24 2007, By Gillian Tett, FT.com site
SPORT: England storm back from the brink after deluge
...became apparent that Mahendra Singh Dhoni had taken the chance on the half-volley, but he
was only two balls into his second life whenhe pushed at one that left him from Zaheer
andnudged a catch to thewicketkeeper.It was Sree Sreesanth, though, having...
Jul 20 2007, By Jonathan Wilson, Financial Times
FT REPORT - DIGITAL BUSINESS: Facing out-and-out resistance
...consulted on an initiative called Deuxieme Monde for the French media group Canal Plus. It
could not be delivered. Today, Second Life and other online virtual worlds with huge
educational and retail worlds are thriving.
May 8 2007, By Alan Cane, Financial Times
The Week Ahead: May 28-June3
...intellectual property (to May 31).Sweden's virtual embassySweden is scheduled to become the
first country to open an embassy in Second Life, the virtual online world.FT ReportsSerbia: a
boom in the makingIran-EU nuclear talksEU foreign policy chief Javier...
May 24 2007, Compiled by Mark Wembridge, FT.com site
INTERVIEW: Facing out-and-out resistance
...consulted on an initiative called Deuxieme Monde for the French media group Canal Plus. It
could not be delivered. Today, Second Life and other online virtual worlds with huge
educational and retail worlds are thriving.
May 8 2007, By Alan Cane, FT.com site
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A touch more control: the changing interface
...gently allows movement in multiple planes. This is ideal for moving through a 3D environment
such as Google Earth or Second Life, where scrolling, clicking, panning and selecting options is
fiddly.The same controller can be used for fine control...
May 14 2007, By Mary Branscombe, FT.com site
Business-oriented venture philanthropists
...make life better for themselves ", and in that spirit it has invested in companies such as Linden
Lab (creator of Second Life) and Meetup.com, while also making grants to the Grameen
38
Foundation and Ashoka.In the end, it is not clear whether these...
May 20 2007, By Dalia Fahmy, FT.com site
Surely, they cannot be serious
...Reuters among them - turned up in Second Life, it gave the strange virtual world a second life
of its own.Their arrival over the...inhabitants ", who regard Second Life as a private fiefdom,
floating...
Jan 23 2007, By Alan Cane, FT.com site
FT REPORT - DIGITAL BUSINESS: Surely, they cannot be serious
...Reuters among them - turned up in Second Life, it gave the strange virtual world a second life
of its own.Their arrival over the...original "inhabitants", who regard Second Life as a private
fiefdom, floating...
Enriching experience of an avatar in a metaverse
Enter. You are in Second Life. On your computer screen is a three-dimensional...rich - for real,
writes Chris Nuttall.Second Life is a "metaverse" created by Linden...have their own personal
avatars in Second Life, where the real and the virtual are...
Apr 15 2006, FT.com site
COMMENT AND ANALYSIS: The enriching experience of being an avatar in a

metaverse
Enter. You are in Second Life. On your computer screen is a three-dimensional...you could even
get rich - for real.Second Life is a "metaverse" created by Linden...have their own personal
avatars in Second Life, where the real and the virtual are...
Apr 16 2006, By Chris Nuttall, Financial Times
FT REPORT - DIGITAL BUSINESS: Big players join in the new game
Second Life is essentially an interface, an advanced...that the company should become involved
in Second Life she was met with amazement: "Some people...global PR company to establish a
presence in Second Life.The financial outlay was modest: the aim...
Make-believe money maker
...and rents land and buildings in Second Life, an online simulation game that...online. She is a
pioneer of the Second Life economy, which is today worth more...real-world annual
revenues.The Second Life phenomenon is not just attracting...
Nov 21 2006, By James Fontanella, FT.com site
39
BUSINESS LIFE: A make-believe money maker
...and rents land and buildings in Second Life, an online simulation game that...online.She is a
pioneer of the Second Life economy, which is today worth more...real-world annual
revenues.The Second Life phenomenon is not just attracting...
Nov 22 2006, By James Fontanella, Financial Times
Virtual mirror on the real world
...is only famous in the world of Second Life, a rapidly expanding virtual universe...company
earlier this year when Second Life inhabitants numbered 200,000. In...Century Fox and Warner
Brothers.In Second Life, construction by his workers' characters...
Dec 13 2006, By Chris Nuttall, FT.com site
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LETTERS TO THE EDITOR: Escapees intoNext Life are keeping quiet
From Prof Adrian Woods.Sir, Second Life started life as a sort of refuge...Life. From what I can
make out, Second Life is now increasingly converging...Life thinking about escaping from
Second Life as their lives in Second Life are...
Dec 18 2006, By Adrian Woods, Financial Times
BUSINESS LIFE: Virtual mirror on the real world
...is only famous in the world of Second Life, a rapidly expanding virtual universe...company
earlier this year when Second Life inhabitants numbered 200,000. In...20thCentury Fox and
Warner Brothers.In Second Life, construction by his workers' characters...
FT REPORT - DIGITAL BUSINESS: I'll let my avatar deal with that
...online inhabitants.This world - Second Life - has gained media attention as...matching the
current momentum of Second Life.The media's fascination with it...This bridge to reality is one
of Second Life's most intriguing features: last...
FRONT PAGE - COMPANIES AND MARKETS: Population explosion tests

limits of virtual world
...another world to the residents of Second Life, the online universe where
construction...Francisco-based creator Linden Lab.Second Life is suffering from major
40
growing...bodies disappeared as an upgrade of Second Life's databases went awry.The
Orientation...
The real-life right to virtual property
...illusion?In one sense, yes. I am exploring Second Life, the online virtual world that is
rapidly...take my profit in real dollars or exchange Second Life's synthetic currency for
them.Second Life is unusual in granting intellectual property...
Oct 28 2006, By John Gapper, FT.com site
COMMENT: A real-life right to virtual property
...illusion?In one sense, yes. I am exploring Second Life, the online virtual world that is
rapidly...take my profit in real dollars or exchange Second Life's synthetic currency for
them.Second Life is unusual in granting intellectual property...
Oct 29 2006, By John Gapper, Financial Times
Virtual taxes will become a reality
...communities such as World of Warcraft and Second Life, Mr Saxton said he thought it
would...and trends are easily available.Second Life, meanwhile, is pro-market. It
encourages...members earn significant incomes from Second Life. Transactions between players
are...
Oct 19 2006, By Ed Crooks, FT.com site
COMMENT: Virtually no escape from the taxman
...communities such as World of Warcraft and Second Life, Mr Saxton said he thought it
would...and trends are easily available.Second Life, meanwhile, is pro-market. It
encourages...members earn significant incomes from Second Life. Transactions between players
are...
Oct 20 2006, By Ed Crooks, Financial Times
OBSERVER: Virtual voting
...really big hitters are going further and moving into Second Life, the online universe inhabited
by more than 2m people...party of Jean-Marie le Pen has set up a virtual office in Second Life,
spreading its anti-immigrant message to residents who...
COMPANIES UK: Take a Glocer look
"Adam Reuters" may have become the first hack to report from inside the virtual world of
Second Life, but he is not the company's only member.Tom Glocer, Reuters' chief executive, has
also signed up. He admits (reassuringly for...
41
Oct 19 2006, By Jonathan Moules, Financial Times
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TELEVISION AND RADIO: TELEVISION
...to the radio. As Errol Mysterio in the "Second Life" virtual world, he is rediscovering
community...ultimate goal?). Every evening this week.Second Life is more plausible than
Channel 4's Cutting...surprise!). I'd love to see them barge into Second Life.
Aug 6 2006, Financial Times
Davos embraces the virtual talking-shop
...mountain-top talking shop.The digital alter-egos that populate Second Life, a digital world
developed by Linden Lab, have become...world was illustrated by two animated characters.The
Second Life interviews, conducted by Reuters, are part of a plethora...
Jan 23 2007, By Andrew Edgecliffe-Johnson in Davos, FT.com site
Transcript: Tom Glocer interview
...bureau in the virtual world of Second Life, which has been a theme of some...fringes. We have
one reporter in Second Life. It's a project that really came...Head of Linden Labs who produce
Second Life, Phil Rosedale, and we started...
INTERNATIONAL NEWS: Virtual talking shop inflates Davos guests
...mountain-top talking shop.The digital alter-egos that populate Second Life, a digital world
developed by Linden Lab, have become...world was illustrated by two animated characters.The
Second Life interviews, conducted by Reuters, are part of a plethora...
Jan 24 2007, By Andrew Edgecliffe-Johnson, Financial Times
The high priestess of internet friendship
...creative urge goes beyond video. On Second Life, a 3-D online networking game...line. On the
virtual network game Second Life, which has about one million...residents ", users can now use
their Second Life dollars to buy Adidas shoes for...
Oct 26 2006, By Graham Bowley, FT.com site
FT WEEKEND MAGAZINE - FEATURE: The high priestess of internet

friendship
...creative urge goes beyond video. On Second Life, a 3-D online networking game...line. On the
42
virtual network game Second Life, which has about one million "residents", users can now use
their Second Life dollars to buy Adidas shoes for...
Oct 27 2006, By Graham Bowley, Financial Times
Money follows Japan's baby boomers
...performance of a basket of 11 companies set to gain from the baby boomers' new-found ability
to "revel in their second life ".The warrant joins a growing number of financial or consumer
products catering to the baby boomers, who were mostly...
Jan 29 2007, By David Turner in Tokyo, FT.com site
NATIONAL NEWS BUSINESS AND ECONOMY: VIRTUAL POLICE

STATIONS SUGGESTED
...US bank, was one of the first traditional organisations to experiment with promoting its brand
to young people inside Second Life, the virtual community. Mr Gamble said the centre could
consider following suit to give young people a safe place to...
Sep 7 2006, By Tom Braithwaite, Financial Times
So, just what is Web 2.0?
...and me - is the virtual world. Second Life does not even run in a web browser...and Toyota has
launched a car in Second Life. As I am still trying to get the...course by busying themselves in
Second Life. But they will be outsiders: individuals...
Oct 19 2006, By David Bowen, FT.com site
WORLD NEWS: Europe's challenge to Silicon Valley
...to the shopping list. The session's excitability about Second Life was nothing new, but Gage
rightly pointed out the splendid spoof, Get A First Life - and Second Life's lawyers' response
with their objection "to any implication...
Jan 24 2007, By Andrew Edgecliffe-Johnson, Financial Times
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Editor's note: A world without computers
...Digital Business of 2006. The next issue, on January 24 will explore the business implications
of the virtual world, Second Life.In our new programme, Lucy Kellaway gives her views on
shopping online during work hours and Nicholas Carr argues that...
Dec 3 2006, By Peter Whitehead, FT.com site
43
FT REPORT - DIGITAL BUSINESS: A world without computers
...Digital Business of 2006. The next issue, on January 24 will explore the business implications
of the virtual world, Second Life.Digital Business podcastIn our new programme, Lucy
Kellaway gives her views on shopping online during work hours and...
Dec 3 2006, By Peter Whitehead, Financial Times
Wake up and smell the coffee
...oil?Take a Glocer look "Adam Reuters " may have become the first hack to report from inside
the virtual world of Second Life, but he is not the company's only member.Tom Glocer, Reuters'
chief executive, has also signed up. He admits (reassuringly...
Oct 18 2006, FT.com site
Technophile: 'Deception in IT makes me mad'
...inconvenience of switching technologies.Company to watch?Second Life, the online game

from Linden Lab. The money you can make...Kapor. [Digital Business will be looking in depth
at what Second Life can do for companies on January 24.]Left field technology...
Dec 3 2006, By Joia Shillingford, FT.com site
The hunt for the next web winner
...web-browsing and video games. The result: virtual worlds such as Second Life, where users
are represented by fictional characters...true mass-market hit. Despite recent media infatuation,
Second Life still has only a small active base of users and has suffered...
Dec 27 2006, By Richard Waters, FT.com site
FT REPORT - DIGITAL BUSINESS: 'Deception in IT makes me mad'
...inconvenience of switching technologies.Company to watch?Second Life, the online game

from Linden Lab. The money you can make...Kapor. [Digital Business will be looking in depth
at what Second Life can do for companies on January 24.]Left field technology...
Dec 3 2006, By Joia Shillingford, Financial Times
COMMENT: The hunt for the next web winner
...web-browsing and videogames. The result: virtual worlds such as Second Life, where users are
represented by fictional characters...true mass-market hit. Despite recent media infatuation,
Second Life still has only a small active base of users and has suffered...
Dec 28 2006, By Richard Waters, Financial Times
COMMENT AND ANALYSIS: A few tips as Sarkozy meets his Molière
44
...sometimes hypochondriac compatriots of their Imaginary Illness (Molière).One observer has
compared this approach to the Second Life phenomenon on the internet in which participants
can invent new cyber personalities, construct alternative realities...
Jan 19 2007, By John Thornhill, Financial Times
Davos observer
...excitability about Second Lifewas nothing new, but Gage rightly pointed out the splendid
spoof, Get A First Life- and Second Life's lawyers' response with their objection "to any
implication that it would employ lawyers incapable of distinguishing...
The original inbox
...elephant. Some are pure whimsy, others more steadfastly industrial. Then there are the old
refrigerators that have found a second life as mail and package drop boxes. All are examples not
only of rural ingenuity but of the persistent decorative sensibility...
Jan 25 2007, By Akiko Busch, FT.com site
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Lunch with the FT: Pete Peterson
...America's ballooning deficits and looming social security and Medicare crisis.Peterson clearly
loves what he calls his second life as a crusading public intellectual, and he tells me he has
always cultivated friendships among the intelligentsia. But...
Jan 25 2007, By Chrystia Freeland, FT.com site
FT WEEKEND MAGAZINE - LUNCH WITH THE FT: The perfect plutocrat
...America's ballooning deficits and looming social security and Medicare crisis.Peterson clearly
loves what he calls his second life as a crusading public intellectual, and he tells me he has
always cultivated friendships among the intelligentsia. But...
Jan 26 2007, By Chrystia Freeland, Financial Times
ARTS: 'I'm a cleaning lady manquée'
...career going so long, just as her identification with France and the French language since
student days has given her a second life. It enables the Cheltenham-born girl - Lott is 58 going
on 25 - to step out of demure English propriety and radiate...
May 1 2006, By Andrew Clark, Financial Times
45
'Old media' moguls show new optimism
...initiatives such as Virtual Laguna Beach, an interactive version of an MTV television show, or
Reuters' news bureau in Second Life, the virtual online universe. Mr Roedy noted that, while
many start-ups depended entirely on Google's AdSense system...
Jan 27 2007, By Andrew Edgecliffe-Johnson in Davos, FT.com site
INTERNATIONAL NEWS: New confidence shown by 'old media' moguls
...initiatives such as Virtual Laguna Beach, an interactive version of an MTV television show, or
Reuters' news bureau in Second Life, the virtual online universe.Mr Roedy noted that while
many start-ups depended entirely on Google's AdSense system for...
Jan 28 2007, By Andrew Edgecliffe-Johnsonin Davos, Financial Times
FT REPORT - HOUSE AND HOME: The original inbox
...elephant. Some are pure whimsy, others more steadfastly industrial. Then there are the old
refrigerators that have found a second life as mail and package drop boxes. All are examples not
only of rural ingenuity but of the persistent decorative sensibility...
Jan 26 2007, By Akiko Busch, Financial Times
COMMENT: Britain asa nation of innovative citizens and consumers
...with Garage Band, posting videos on YouTube, drawing information from Wikipedia and
creating their own characters in Second Life.Second, we must mobilise consumer innovators.
Sectors such as mountain biking were first opened up by avid consumer...
Dec 14 2006, By Charles Leadbeater, Financial Times
Profile: Prudential spreads its wings softly
...knows him.Most of Prudential's property investment is through its main life fund, which has
£11bn of buildings, and its second life fund, branded as Scottish Amicable, which has about
£1.7bn.It also has another dozen funds ranging from as little as...
Jul 9 2006, By Jim Pickard, FT.com site
UK as nation of innovative citizens and consumers
...with Garage Band, posting videos on YouTube, drawing information from Wikipedia and
creating their own characters in Second Life.Second, we must mobilise consumer innovators.
Sectors such as mountain biking were first opened up by avid consumer...
Dec 13 2006, By Charles Leadbeater, FT.com site
Ask the expert: The digital home
46
...with a range of new content ideas (with innovative distribution): watch this space. A clue could
be Radio One using the Second Life virtual world to 'broadcast' the One Big Weekend concert
online through, and working with Flickr to post the audience's...
Aug 24 2006, FT.com site
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COMPANIES UK: Reuters on course to meet revenue growth
...things" rather than bigger acquisitions.The group assigned a reporter to cover the three-
dimensional online world of Second Life this week and it was now examining whether to
develop 3D representations of order flows to replace the "flat" data currently...
Oct 18 2006, By Andrew Edgecliffe-Johnson and Roger Blitz, Financial Times
Seniors market: Baby-boomers return to the Fairlady faith
...says Akira Kida, marketing director at Nissan.The baby boomer consumer has a strong desire
to enjoy to the full the second life that he or she is about to embark on."They are very positive
about their retirement. They want to do a lot of things...
Mar 27 2006, By Michiyo Nakamoto, FT.com site
View from the Top: Tom Glocer, CEO of Reuters
...between old and new media and the real technological transformation, you've even appointed a
correspondent to write about Second Life. What do you see as the most exciting and important
developments in that space?TOM GLOCER: I think it's a fascinating...
Nov 8 2006, FT.com site
Revolution shifts from hippies to microchips
...new media. As the 1960s revolution showed, "power to the people " is a hard idea to subdue.
From Wikipedia to Second Life, a community emerges every minute on the internet: even Mr
Brand could hardly have known what he was letting loose with...
Nov 13 2006, By John Gapper, FT.com site
BUSINESS LIFE: Revolution shifts from hippies to microchips
...old and new media. As the 1960s revolution showed, "power to the people" is a hard idea to
subdue. From Wikipedia to Second Life, a community emerges every minute on the internet:
even Mr Brand could hardly have known what he was letting loose with...
Nov 14 2006, By John Gapper, Financial Times
47
A few tips as Sarkozy meets his Molière
...sometimes hypochondriac compatriots of their Imaginary Illness (Molière). One observer has
compared this approach to the Second Life phenomenon on the internet in which participants
can invent new cyber personalities, construct alternative realities...
Jan 18 2007, By John Thornhill, FT.com site
Make-believe makes money
...music. This virtual world, called Second Life, is one of a growing number that...founder of
Linden Lab, which runs Second Life. Eventually, he says, the company...online games world.
Some, such as Second Life, have their sights set on becoming...
Nov 28 2004, By Richard Waters, FT.com site
BUSINESS LIFE: Make-believe makes money
...music.This virtual world, called Second Life, is one of a growing number that...founder of
Linden Lab, which runs Second Life.Eventually, he says, the company...online games world.
Some, such as Second Life, have their sights set on becoming...
Nov 29 2004, By Mure Dickie and Richard Waters, Financial Times
NATIONAL NEWS: Allied Dunbar fined over endowment complaints
The City regulator has fined a second life assurer for "serious flaws" in handling complaints
about endowment mortgage policies. The Financial Services Authority fined Allied...
Mar 19 2004, By Jane Croft, Retail Banking Correspondent, Financial Times
FT WEEKEND MAGAZINE - BOOK REVIEWS: When fantasy becomes

reality
...gold-miners.One synthetic world, Second Life, offers no game-play as such but...and reselling
virtual homes in Second Life. Others have businesses designing...created and made popular
within Second Life, was bought from its creators by...
Jan 13 2006, By Tim Harford, Financial Times
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When fantasy becomes reality
...gold-miners.One synthetic world, Second Life, offers no game-play as such but...and reselling
virtual homes in Second Life. Others have businesses designing...created and made popular
within Second Life, was bought from its creators by...
48
Jan 12 2006, By Tim Harford, FT.com site
Dazzling fruits of an exuberant old age
...the artist himself. He called his remaining 13 years "a second life", and devoted it to one of the
most extraordinary series...de Luxembourg, Matisse, Une Seconde Vie ("Matisse, A Second
Life"), the first ever exploration in France of the artist's...
Apr 19 2005, By Jackie Wullschlager, FT.com site
Through the demographic window of opportunity
...happening. First, fertility rates - the number of children produced by each woman - are falling
rapidly almost everywhere. Second, life expectancy is also rising almost (though not quite)
everywhere. Third, developing countries are well behind the advanced...
Sep 27 2004, FT.com site
COMMENT: Through the demographic window of opportunity
Sep 28 2004, By Martin Wolf, Financial Times
Euro bond traders get back on the phone
...Galmiche, head of European government bonds at JP Morgan, said: "It is definitely true that
voice broking is having a second life." Banks say that if they have a position in a bond which
they need to unwind for a client, especially aless liquid bond...
Aug 25 2004, By Alex Skorecki, FT.com site
Martin Wolf: A window of opportunity
Sep 27 2004, By Martin Wolf, FT.com site
CAPITAL MARKETS & COMMODITIES: Euro bond traders get back on

phone
...Galmiche, head of European government bonds at JP Morgan, said: "It is definitely true that
voice broking is having a second life."Banks say that if they have a position in a bond which
they need to unwind for a client, especially a less liquid bond...
Aug 26 2004, By Alex Skorecki, Financial Times
49
COMPANIES INTERNATIONAL: Allianz says difficult times are behind it
...claims and overheads as a proportion of premiums - should stay below 95 per cent, compared
with 92.9 per cent for 2004.Second, life and health insurance should generate €1.5bn of
operating profits against €1.4bn last year.Third, Dresdner should...
Mar 17 2005, By Patrick Jenkins in Munich, Financial Times
Attitudes worldwide: Flexibility is key to happy third age
...after one generation has spent retirement in this way, Americans are now rejecting this model,
opting instead for a second life that incorporates periods of work as well as leisure."Citizens of
other developed countries appear to share this preference...
Nov 6 2005, By Alison Maitland, FT.com site
ARTS & IDEAS: Long-haul flight with light entertainment
...was a victory, however Pyrrhic, for cussedness, defiance, vision and endeavour. There the
film's story ends. A whole second life soon began for Hughes, which would make a whole
different, darker movie. Please let Martin Scorsese direct it.America's...
Dec 22 2004, By Nigel Andrews, Financial Times
Previous 16 17 18 19 20 21 22 23 24 25 Next

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Vain hopes
...perfect insurance against annihilation, proving Alexander Pope's point, made a century earlier,
that fame bestows a "second life in others' breath". In throwing a star-studded party to open the
bicentennial, the beleaguered secretary-general Seeberg...
Jul 28 2005, By Anne Maccoby, FT.com site
FT WEEKEND MAGAZINE - FEATURE: Vain hopes
...perfect insurance against annihilation, proving Alexander Pope's point, made a century earlier,
that fame bestows a "second life in others' breath". In throwing a star-studded party to open the
bicentennial, the beleaguered secretary-general Seeberg...
Jul 29 2005, By Anne Maccoby, Financial Times
Seiko Epson sets date for IPO
...Taiyo Life, which listed on the first section in April and is the largest deal in Japan to date.
Taiyo, which was the second life insurance company to demutualise, had a pre-market value of
Y76.8bn. Seiko Epson will issue 40m new shares on top of...
50
May 19 2003, By Michiyo Nakamoto in Tokyo, FT.com site
Realities of a virtual economy
...or modify games", over the next few years. One MMOG, Second Life, pre-empted this process
at the conference by announcing...in-world content by the subscribers who make it". In Second
Life, players are not set challenges but are rewarded for...
Dec 27 2003, By Paul Tyrrell, FT.com site
FEATURES: Realities of a virtual economy
...modify games", over the next few years. One MMOG, Second Life, pre-empted this process at
the conference by announcing...in-world content by the subscribers who make it". In Second
Life, players are not set challenges but are rewarded for...
Dec 28 2003, By Paul Tyrrell, Financial Times
Theatre: Embedded
...taking tearful leave of their loved ones, nervously riding shotgun through hostile streets and
being forced to make split-second life-or-death decisions, with tragic consequences in one case.
Unfortunately, most of these characters remain two-dimensional...
Nov 19 2003, This is an edited version of a Los Angeles Time review, FT.com site
ARTS: Embedded Actors Gang, Los Angeles REED JOHNSON
...taking tearful leave of their loved ones, nervously riding shotgun through hostile streets and
being forced to make split-second life-or-death decisions, with tragic consequences in one case.
Unfortunately, most of these characters remain two-dimensional...
Nov 20 2003, By Reed Johnson and Los Angeles Times: Agency Material, Financial Times
Previous 16 17 18 19 20 21 22 23 24 25
51
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2nd Life Thesis 1-30-08

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Graphic demonstrating the sub-prime fallout symptoms

function and regulation.

As the contagion of the sub-prime market meltdown occurred on a

disseminated in the Final Times newspaper, graphs, charts and illustrations

pension funds, the largest contributors to the global economic financial

result of the tightening of the credit and loans environments.

allowed to fester. The leveraged assets in the classes of financial instruments,

from junk bonds to Structured Investment Vehicles (SIV’s) came to light as

38 percent gains realized by investment banks and hedge funds were

anomalies caused by mutant product offerings that created false wealth

vehicles. The mechanics of the structures allowed for potential inflation

exuberance by the markets continued and repeated offense of “greed and

recommendations by inbred relationships in the Credit Rating agencies like

incestuous beginnings. Often financial product originators went on to sell the

very instruments they created to institutions, governments and international

investors that could easily be persuaded to propagate these contagions to

other segments of their business operations. (Citation)

Central banks were ill equipped to handle this new reality. As a

central measure to regulate currencies, not dictate currency policies and

outcome. As long as the ‘opaqueness’ of delayed reprisal and forgone

market did not have to be reckoned with.

These instruments were not intended to be realized in real time, but in

obligations (CDO’s), Collateralized Mortgage Obligations (CMO’s) and SIV’s

future growth as well as maintain a semblance of balance as bankers shut

safe monetary instruments (Money Market funds valued at approximately

fundamental problem. Global Financial Market collapse. Recognition of the

Deliberate fraud was brought into question by some of the largest

financial institutions in the world. The deliberateness or lack of intentionality

commodity asset rich versus the financial asset rich.

This paradigm was so entrenched in democratic forms that caused

opened to an empty vault? All principles of ethics, financial morality and

investor’s large and small world-wide?

turmoil. Injections of hundreds of Billions happened in days ($690 Bn U.S).

Unheard of amounts (unprecedented) had to be made available for banks to

level of asset allocation fulfillment met liquidity guidelines to keep solvency

Assurance by Central banks to provide low cost libor rates without

credit instrument spirals occurred? Markets stabilized with the pending

markets cannot be trusted to regulate, police and not perpetrate fraudulent

If market manipulation could be defined by the mechanics of the game,

its value by 30 times or more, spend it like a drunken sailor acquiring

investment banks, huge billion dollar balance sheets transferred between

acquiring international global entities, put in a smidgen of Initial Public

profits. No risk, an insiders game and no competition that can afford to

worthless junk bonds used as financial instruments for Leveraged Buyouts

advantageous rules, I want in (Don’t we all – smile).

COMPANIES - THE AMERICAS: Second Life bans unregulated banks

FT REPORT - DIGITAL BUSINESS 2008: Will we be able to tell reality from

FT REPORT - DIGITAL BUSINESS 2008: Tiny sums now changing hands

Perspectives: Will we be able to tell reality from artificial imagery?

Micropayments: Tiny sums now changing hands

ON WORK - LUCY KELLAWAY: Accenture finds its next champion of waffle

Virtual Tokyo gets a virtual Second Life

Virtual Tokyo to be unveiled in Second Life

COMPANIES INTERNATIONAL: Virtual Tokyo to be unveiled in cyberspace's

On a mission to Second Life

11-20 of 247 FT Articles results for "second life"

FT REPORT - DIGITAL BUSINESS: On a mission to Second Life

Accenture's next champion of waffle words

Too much law will ruin Second Life

COMPANIES INTERNATIONAL: Too much law will ruin Second Life

Gospel 2.0: Jesuits move into Second Life

LETTERS TO THE EDITOR: Second Life circumscribes property rights

WORLD NEWS: Jesuits go into Second Life