INTRODUCTION TO BANKING

BANKING

The word “BANK” is derived from the ‘Banc us’ which means a bench. In the early days the European
money lenders and money changer used to sit on the benches and exhibit coins of different countries in
big heaps for the purpose of changing and lending money.

Definition:

A Banking company is defined as a company, which transacts the business of banking in India.

As per Banking Regulation Act 1949 Section 5 (B)

“Banking means, accepting for the purpose of lending or investment, of deposits of money from
the public, repayable on demand or otherwise, and withdrawal by cheque, draft, or otherwise.”

According to Sir John Paget

“No person or body, corporate or otherwise can be a banker who does not,(a) take deposits
accounts,(b) take current account,(c) issue and pay cheque,(d) collect cheques,crossed and uncrossed,
for his customers.”

“In simple words we can say that bank is a financial institution which deals in money and credit by
obtaining deposits from public and giving loans and credit to trade and industrial respectively.”

Brief restrictions imposed by the banking Regulation Act 1949 on “Banking Company”

1. Non Banking Assets and its Disposal:

Non Baking assets are those assets acquired by the way of security while lending company. It
must be shown separately in the sheet and the Bank should dispose it with in a period of seven
years.

2. Minimums Limit of Paid up capital:

Rs.10 lakh if incorporated in India and Rs.20 lakh if incorporated outside

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 India.
3. Corporate structure UIS 12:
Subscribed capital should not be less than 50% of authorized capital and paid up capital should
not be less than 50% of subscribed capital.

4. Maintenance of Reserve
(a) Statutory Reserve: Section 17 make it’s obligatory a banking company to transfer 20% of
annual profits every year to this reserve.

(b) Cash Reserve Ratio (CRR): U/S 17 of the act, a scheduled bank should maintain with RBI
and average daily balance (varies from time to time) and deposits in India.

(c) Statutory Liquidity Ratio (SLR):U/S 24 in addition to the above CRR,every banking
company has to maintain in India at least 33.75% not exceeding 40% of its demand deposits
in cash, gold (or) an encumbered approved securities valued at a price not exceeding the
current market prices is known as SLR.

(d) Restriction on payment of Dividends by a Banking Company U/S15:

The banking company cannot pay dividend on its capital expenses and accumulated losses
area are completely written off.

5. No banking Company can grant any Loan (or Advance:

To the directors or other parties in which directors are interested.

FUNCTIONS OF BANKS

1. Primary Functions
(a) Acceptance of deposits
(b) Making Loans and Advances
 Loan
 Overdraft
 Cash Credit
 Discounting Of Bills of Exchanges

2. Secondary Function
(a) Agency Functions

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  Collection of cheques and bills etc.
 Collection of interest and dividend
 Making payment on behalf of customers
 Purchases and sale of securities
 Facility of transfer of funds
 To act as trustee and executor

(b) Utility Functions

 Safe custody of customers valuable articles and securities
 Underwriting facility
 Issus of Travelers cheque and letter credit
 Facility of foreign exchange
 Providing trade information regarding credit worthiness of their customers.

CLASSIFICATION ON BASIS OF OWNERSHIP

On the basis of ownership banks are of the following types:

1. PUBLIC SECTOR BANK

Public sector banks are those banks that are owned by the Government. The Govt.runs these Banks. In
India 14 banks were nationalized in 1969 and in 1980 another 6 banks were also nationalized. Their
four in 1980 the number of nationalized banks 20.but at present there are 9 banks are nationalized. All
these banks are belonging to public sector category. Welfare is their principle objective.

2. PRIVATE SECTOR BANKS

These banks are owned and run by the private Sector. Various banks in the country such as ICICI
Bank, HDFC Bank ect.An individual have control over their banks in preparation to the share of the
banks held by him.

3. CO-OPERATIVE BANKS

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Co-operative banks are those financial institutions. They provide short term and medium term loans to
their members. Co-operative banks are in every state in India. Its branches at district level are known as
the central co-operative banks. The central co-operative bank in turn has its branches both in the urban
and rural areas. Every state co-operative bank is an apex bank, which provides credit facilities to the
central co-operative bank. It mobilized financial resources from richer section of urban population by
accepting deposit and creating the credit like commercial banks and borrowing from the money market.
It also gets funds from RBI.

ORGANIZATION GRADE STRUCTURE

BOARD OF
DIRECTORS

MANAGING
DIRECTOR

FUNCTIONAL HEAD OR
GROUP HEAD
Band8

FUNCTIONAL HEAD

Band7

VICE PRESIDENT

Band6

ASSISTANT VICE
PRESIDENT

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Band5

SENIOR MANAGER

Band4

MANGER
Band3

DEPUTY
MANGER
Band2

ASSISTANT
MANAGER
Band1B

EXECUTIVE

Band1A

HDFC BANK PROFILE

Board of Directors:
Mr.Jagdish kapoor, Chairman
Mr.Keki Mistry
Mrs. Renu Karnad

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Mr.Arvind Pande
Mr.Chander Mohan vasudev
Mr.Gautam Divan
Mr.Aditya Puri Managing Director
Mr.Harish Engineer, Executive Director
Mr.Paresh Sukthander, Executive Director
Mr.Vineet Jain (up to 27/12/2008

Senior Management Team:

Mr.A.Parthasarthy
Mr.A.Rajan
Mr. Ahoy Aima
Mr.Anil Jaggia
Mr.Bhart Shah
Mr.G.Subramanian
Mr.Kaizad Bharucha
Mrs.Mandeep Maitra

Exeutive Vice-President (Legal) & Co. secretary:

Mr.sanjay B.Dongra

Auditors
M/S haribhakti & Co., Charterted Accountant

Registered Office

HDFC Bank House

Benapati Bapat Marg,
Lower parel,
Mumbai-400013
Tel.:56521000
Fax: 24960737
Website: www.hadfbank.com.
Registrars $ Transfer Agents:

Datamatics Financial Services Ltd.

Plot No.A 16&17,Part B Cross Lane,

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MIDC, Marol, Andheri (East)
E.Mail:hdinvestors@dfssl.com
Mumbai 400013.
Tel: +912266521000. Fax:+912224960737
Mumbai 400013.

HOUSEING DEVELOPMENT FINANCE CORPORATION LIMITED (HDFC)

The Housing Development Finance Corporation Limited (HDFC) was amongst the first to receive an ‘In
Principle’approvel from the Reserve Bank of India (RBI) to set up a bank in the private sector, as part
of the RBI’s liberalization of the Indian Banking Industry in 1994.The bank was incorporated in August
1994 in the name of ‘HDFC Bank Limited’ with its registered office in Mumbai, India.HDFC Bank
commenced operations as a scheduled Commercial Bank in January 1995.
 Promoter
 Business Focus
 Capital structure
 Time bank Amalgamation
 Distribution Network
 Management
 Technology
 Business
 Ratings

PROMOTER

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HDFC Bank is India’s premier housing finance company and enjoys an impeccable track record in India
as well as in international markets. since its inception in 1977,the corporation has maintained a
consistent and healthy growth in its operations to remain a market leader in mortgages.HDFC currently
has a client base of over 5,00,000 borrowers,13,00,000 depositors, 1,00,000 shareholders and 52,000
deposit agents.HDFC raises funds from international agencies such as the world Bank ,IFC
(Washington),USAID,CDC,ADB and KFW,domestic term loans
From banks and insurance companies, bonds and deposits.HDFC has received the highest rating fir its
bonds and deposits program for the eighth year in succession.

Over the years, HDFC has helped to promote institution in the field of housing finance and in the
financial sector in general. Notable amongst these has been HDFC Bank. This was initially promoted in
a strategic alliance with Nat west market UK.HDFC Bank commenced its operation in February
1995.HDFC bank currently has strategic business collaboration with the Chase Manhattan

Bank.HDFC bank presently one of the largest private sector banks following the merger with Times
Bank Limited. The merger has provided HDFC bank a strong presence in the retail banking segment.

 HDFC currently holds 24.4% of equity in the HDFC bank.

 Stock also listed on NYSE in the form of American Depository shares.
 Network of over 1416 branches and over 3382 ATM’s across in India.
 Phone banking, Mobile and Internet banking
 Customer base of over 3.1 million accounts
 Key business areas
 Wholesale banking
 Retail banking
 Treasury operations

 Financial (as per Indian GAAP) for year ended march 31,2003
 Total income:RS.24.96 bn,increase of 23% over previous year
 PAT:Rs.3.9 billion, increase of 30% over previous year
 Return on Equity 18.1% Market capitalization Rs.66 billion (US$ 1.39 billion)

BUSINESS FOCUS

HDFC Bank’s mission is to be a world-class Indian Bank. The Bank’s aim is to build sound customer
franchises across distinct business so as to be the preferred provider of banking services in the
segments the Bank operates in and to achieve healthy growth in profitability, consistent with the bank’
s risk appetite. The Bank is committed to maintain the highest level of ethical standard, professional
integrity and regulatory compliance.HDFC Bank’s business philosophy is based on four core values:

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Operational Excellence, Customer Focus, Product Leadership and people.

CAPITAL STRUCTURE

At present, HDFC bank boasts of an authorized capital of Rs.550 core (Rs.5.5 Billion), of this the paid
up amount is Rs.424.6 corer (Rs.4.2 billion).In term of equity share, the HDFC group holds 19.4%
.Foreign Institutional Investors (FIIs) have around 28% of the equity and about 17.6% is held by the
ADS depository (in respect of the Bank’s American Depository shares (ADS) issue).
The Bank has about 5, 70,000 shareholders. Its shares find a listing on the stock exchanges, Mumbai
and National Stock Exchange, while its American Depository share are listed on the New York Stock
Exchange (NYSE),under the symbol ‘HDB’.
TIME BANK AMALGAMATION

In a milestone transaction in the In Indian banking industry, Time Bank Limited (another new private
sector bank promoted by Bennett, Coleman and Co./rime Group) was merged with HDFC bank
Ltd,effective February 26,2000.As per the scheme of amalgamation approved by the shareholders of
Time bank received 1 share of HDFC Bank of every 5.75 share of Time bank, The amalgamations
added significant value to HDFC bank in terms of increased branch network, expanded geographic
reach, enhanced customer base, skilled manpower and the opportunity to cross sell and leverage
alternative delivery channels.

DISTRIBUTION NETWORK

HDFC Bank is headquartered in Mumbai. The Bank at present has an enviable network of over 1416
branches spread over across the country. All branches are linked on an online real time basis. Customer
in 80 locations is also serviced
Through Phone Banking. The Bank’s expansion plans take in to account the need to have a presence in
all major and commercial centre’s where its corporate customers are located as well as the need to build
a strong retail customer base for the both deposit and loan products. Being a clearing/settlement bank to
various leading stock exchanges, the bank has branches in the centre where the NSE/BSE have strong
and active member base.

The bank also has a network of over 1605 networked ATM’s across these cities.Moreover,all domestic
and international Visa/Master card, visa Electron/Maestro, Plus/Cirrus and American Express
Credit/Charges cardholders can access HDFC Bank’s ATM network.

MANAGEMENT

Mr.Jagdish Kapoor took over as the bank’s Chairman in July 2001.Prior to this, Mr. Kapoor was a

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deputy governor of the Reserve bank of india.The managing Director, Mr.Aditya Puri, has been a
professional banker for over 25 years, and before joining HDFC Bank in 1994 was heading Citibank’s
operations in Malaysia.

The Bank’s Board of Directors is composed of eminent individuals with a wealth of experience in
public policy, administration, industry and commercial Banking.

TECHNOLOGY

HDFC Bank operates in a highly automated environment in terms of information technology and
communication systems. All the bank’s branches have connectivity, which enables the bank to offer
speedy funds transfer facilities to its customers.Mulit-branches access is also provided to retail
customers through the branch network and Automated Teller Machines (ATM’s).

The Bank has made substantial efforts and investment in acquiring the best technology available
internationally to build the infrastructure for a world class bank. In terms of software, the corporate
banking business is supported by Flexcube; while the retail banking business by Fin ware, both from
I-flex solutions Ltd.The system are open, scale able and web-enabled.

BUSINESS PFOFILE

HDFC Bank caters to wide ranges of banking services covering commercial and investment banking on
the wholesale side and transactional/branch banking on the retail side. The bank has three key business
areas:-

(1) Wholesale Banking Services

The bank’s target market is primarily large, blue chip manufacturing companies in the Indian corporate
sector and to a lesser extent, emerging midsized corporate. For these corporate, the Bank provides a
wide range of commercial and transactional banking services, including working capital finance, trade
services, transactional services, cash management, etc.The Bank is also a leading provider of structured
solutions that combine cash management services with vendor and distributor finance for facilitating
superior supply chain management for its corporate customers.

(2) Retail banking services

The objective of Retail Bank is to provide its target market customers a full range of financial products
and Banking services, giving the customer a stop window for all his/her banking requirements. The
products are backed by world class service and delivered to the customers through the growing branch

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network, as well as thought alternate delivery channels like ATM’,Phone Banking ,Net Banking and
Mobile Banking.

HDFC Bank was the first bank in India to launch an International Debit Card in association with VISA
(VISA Electron) and issues the Master card Maestro debit card as well. The debit card allows the user
to directly debit his account at the point of purchases at the merchant establishment, in India and
Oversese.The Bank launched its credit card association with VISA in November 2001.The Bank is also
one of the leading players in the “Merchant acquiring” business with over 25,000 point of sale (POS)
terminals for debit/credit cards acceptance at merchant establishment. The bank is well positioned as a
leader in various net based B2C opportunities including a wide range of Internet banking services for
fixed deposit, loan, Bill payment, etc.

(3) Treasury Operations

Within this business, the bank has three main product areas Foreign Exchanges and Derivatives,
Local Currency Money Market and Debit securities, and Equities with the liberalization of the
financial market in India, corporate need more sophisticated risk management information,

Advice and product structures, these are fine pricing on various treasury product provided
thought the Bank’s Treasury government securities.
The Treasury business is responsible for managing the returns and market risk on this investment
portfolio.

RATING

HDFC Bank has its deposit programmers’ rated by two rating agencies-Credit analysis and
Research Limited (CARE) and Fitch Rating India Private Limited. The bank’s fixed deposit
programme has been rated (CARE AAA (FD)’ [Triple A] by CARE, which represents
instruments considered to be “of the best quality, carrying negligible investment risk”. CARE has
also rated the Bank’s certificate of Deposit (CD) programmed “PR 1+”which represents
“superior capacity for repayment of short term promissory obligation”. Fitch Rating India Pvt.ltd.
(100% subsidiary of Fitch Inc.) has assigned the “TAAA (ind)”rating to the bank’s deposit
promissory with the outlook on the rating as “stable”. The rating indicates “highest credit
quality” where “protection factors are very high.”In each case referred to above, the rating
awarded were the highest assigned by the rating agency for those instruments.

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 AWARDS AND ACHIEVEMENTS

HDFC Bank began operation in 1995 with a simple mission: to be a “World-Class Indian Bank.”We
relised that only a single minded focus on product quality and services excellence would help us get
there. Today, we are proud to say that we are well on our way toward that goal.

It is extremely gratifying that our efforts towards providing customer convenience have been
appreciated both nationally and internationally.

Award and Achievements-Banking Services

HDFC Bank begins operation in 1995 with a simple mission: to be a “World-Class Indian Bank”.

We relised that only a single minded focus on product quality and services excellence would help us get
there.Today,we are proud to say that we are well on our way towards that goal.

It is extremely gratifying that our effort towards providing customer convenience have been appreciated
both nationally and internationally.

 Asian Banker Excellence
Excellence in automobile lending’
 The Asset Triple A Awards
 Euro money Private Banking
& ‘Best private banking services overall’
Wealth Management poll
 Financial Insights
Innovation Awards
 Global Finance Award
2010
‘Best retail bank in India’
Awards 2009. ‘
‘Best cash management Bank in’ India
‘Best local bank in India’
‘Innovation in branch operations’
‘Best trade finance provider in
India’

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 2009
 Asia Money 2009 Award ‘Best Domestic Bank in India’
 IBA Banking Technology Awards 2009 ‘Best IT Governance Award-Runner UP’
 Global Finance Award ‘Best Trade Finance Bank in India for 2009’
 IDRBT Banking ‘Best IT Governance and Value Delivery’
2008

 Finance Asia Country Award for

Achievements 2008 ‘Best bank and Best Cash

 CNN-IBN ‘Indian of the Year (Business)’

 Business India ‘Best Bank 2008’
 Forbes Asia ‘Feb. 50 Companies in
Asia Pacific’
2007

 Dun & Bradstreet American ‘Corporate Best Bank’ Award

Express Corporate
Best bank Award 2007
2006

 Business Today ‘Best bank in India’

 Business World ‘Best Listed bank in India’
 Euro money Awards ‘Best bank” in India’

2005

 Asia Money Awards ‘Best Domestic Commercial Bank’

 Asia Money Awards ‘Best cash Management Bank in India
 The Asian banker ‘Retail banking Risk management’
 Excellence ‘Award in India’

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 HUMAN RESOURCES

The total number of employees of your bank increased from 37,836 as on March 31, 2009 to 51,888 as
of March 31, 2010. The growth in the employee base was in line with the growth in the bank business
and distribution both organically as well as organically. The Bank continued to focus on training its
employees, both on-the-
job as well as through training programs conducted by internal and external
faculty. The Bank has consistently believed that broader employee owners hip
of its shares has a positive impact on its performance and employee
motivation.

HDFC Bank lists'people'as one of its stated core values. The Bank believes
in empowering its employees and constantly takes various measures to
achieve this.

RESPONSIBILITIES

 Responsible for the KCM channel objectives.

 Support channels to achieve objective-increase in no. of accounts, value of salary upload, balance
and profitability.
 Support channels to upgrade offer to corporate to ensure retention of profitability corporate.
 Support cross sell objective and help improve penetration levels in corporate.
 Ensure senior management of corporate are raced under the relationship programs.

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76
 OBJECTIVES OF THE STUDY

 To explore various schemes offered by HDFC Bank.

 To know which is the most popular schemes of the Bank.

 To know promotional effort made by the bank to attract customers.

 To find out awareness level and reaction of customers towards direct Banking
channels provided by bank.

 To provide suggestion for improvement in different schemes provided by HDFC

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Bank.

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 INTRODUCTION TO STUDY

The study was related to analyze the various schemes provided by HDFC Bank and the customer’s
responses regarding its different product Schemes that are covered under the project were saving
accounts, current accounts, current accounts and fixed deposit. Study includes the extensive survey in
which more than 120 customers were interviewed. Although survey was confined to Chandigarh and
Mohali but one can easily interpret the general overview. During my project I realized that now banking
business become more personal in nature as bank staff tries to exploit their own contacts and pays more
attention on the customers. In the end I would like to say that HDFC has proved itself one of the best
players in the banking industry thought its wide range of services and its customer satisfaction.

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 RESEARCH METHODOLOGY

Research is any organized inquiry out to provide information for solving problems. Business research is
a systematic inquiry that provides information to take business decisions.

Definition:
“Research comprises of defining and redefining hypothesis or suggesting solution, collecting, organizing
and evaluating data making deductions and reaching conclusions”.

BY Clifford Woody

The term Research Methodology here comprises of all research activities carried on in connection
with the “Analysis of various schemes under Saving, Current and Fixed deposit Accounts
provided by HDFC Bank”.

The basic purpose of Research Methodology is to describe the research procedure. It helps the
researchers to the way to move on for carrying the study.

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 PROBLEM STATEMENT

The first step in Research is formulating a research problem. A poorly problem will not yield any
useful result. It is rightly said that a problem well defined its half solved.

In order to identify the research problem three categories of symptomatic situation namely overt
difficulties, latent difficulties and unnoticed opportunities should be studied.

1. Over Difficulties

Over Difficulties are those, which are quite apparent, and which manifest themselves for example
if a firm has been witnessing a decline in sale for same time this could be called and over
difficulties.

2. Latent Difficulties

On the other hand are those, which are not so apparent and I which if not checked, would soon
become evident For Ex. Decline sales may in due course demoralize in sale staff.

3. Unnoticed Opportunities

The potential for growth in certain area of marketing. Such opportunities are not clearly seen and
some effort is required to explore them. As such no problem was given to me while doing my
summer training project but I found the following problems in the organization.

 Complicated Terms and Conditions

The term and condition of every product was so much complicated that it is not easily
understandable by the customers

 Strict Rule and High Targets

Rules and regulation for the employee of the organization were so much tight some time they feel
very hectic. Moreover the targets given to them are also very high.

 Government favourness toward the public sector Banks

Step monthly treatment was given to private banks has compare to public sector

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 banks.Guidelinnes given by the RBI are much liberal to the public sector banks as compared to
private sector banks.

RESEARCH DESIGN

There are many definition of research design, but no definition imparts the full range of important
aspects. Several examples from leading authors can be cited.

 Research design is like arrangement of conditions for collection and analysis of data that aims to
combine relevance to the research purpose with economy in procedures.

 Research design is purely and simply the framework of plans for a study that guides the
collection and analysis of data.

 Research design is the conceptual structure with in which the research is conducted.

These definitions differ in detail, but together they give the essential of research design.First, the

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design is a plan for selecting the sources and types of information used to answer the research question.
Second, it is a frame work for specifying the relationship among the various variable. Third, is blue print
that outlines each procedure from the hypothesis to the analysis of data. The design provides answers
for such question as these:
 What techniques will be used together data?
 What kind of sampling will be used?
 How will time and cost constraints be dealt with?
In my study the organization was HDFC Bank and sample size was around 100 persons.

Respondents Belong To Different Professions Such as:

1. Chartered Accountants
2. Lecturers and Teachers
3. Doctors
4. Other
Area Covered:
 School and colleges
 Offices
 Market Places
 Hotels and Restaurants

SOURCES OF DATA COLLECTION

To make the research complete it is very necessary to have useful and authentic data. There are two
types of data collection sources.

PRIMARY SOURCE OF DATA COLLECTION

Primary data are those, which are collected a fresh and for the first time and this happen to be
original in character. In my project simple well drafted questionnaire was circulated among all
respondents. Full freedom was provided to an individual to answer the questions.

Personal and Telephonic Interviews, observation, personal opinion and viewpoint of the respondents
about the various schemes helped incompletion of the project.

SECONDARY SOURCES OF DATA COLLECTION

These are those which are collected by someone else and which have been passed through statistical
process.

Brochures, Manuals, Journals, Magazines, Site of HDFC Bank and various Articles provided lot money
inputs for successful completion of project.

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 SAMPLING DESIGN

The various sapling plans used in the study were as follow:

 Random sampling:

In the sampling technique each and every unit of inverse has the same chance of being included
in the sample and every unit is selected randomly out of population.

 Judgment Sampling:

In this investigator selects only items, which represent the characteristics of the problem under
study. The judgments of the investigator play an important role in the type of sampling.

 Convenience Sampling:

In the investigator choose the items according to its own convenience. The sample size depends
upon the convenience of the investigator but the chance of inaccuracy and biasness are more.

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 STATISTICAL TOOL

TIME SERIES

MEANING:

The set of data collected on the basis of time is called as Time Series. In other words, when data’s are
observed on the basis of time, days, month or years, these are known as time series. Under time series.
There are two types of variables:
1. Independent Variables: This represents the Time
2. Dependent Variable: This represents changes taking place in the value of data (Population, Sales,
and Production etc.) with the passage of time.

DEFINITION:
“A set of data depending on the time is called time series.”
KENNY AND KEEPING
“A time series consists of data arranged chronological.”
CROXTON AND COWDEN

UTILITY OF TIME SERIES:

 This study of time series has great importance in economic and business world. Some of the
utilities of the time series are:
 To study the past behavior of the data.
 To forecast future behavior.
 Estimation of trade cycles.
 Comparisons’ with other time series.
 Study of present variations
 Universal Utility.

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 VARIOUS SCHEMES OF HDFC BANK

(A) SAVING ACCOUNT

The e-Age saving Account from HDFC Bank bring a comprehensive range of product and services.
Each one is designed to minimize effort, making it much simpler to do banking. There are now 1464
branches and 3382 ATM’s across the country.

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 FEATURES

Interest Rate

It is calculated at of 3.5% per annum, Credits to customer’s account at quarterly intervals interest is
based on the minimum balance in the account between the 10th and last day of the month and is
credited to the customer’s account on March 31st, June 30th .Sept.30 and Dec.31st.

Quarterly Statement

The statement is sent to the mailing address of account holders on march 31st of every year. The
monthly statement, duplicate statement, certificate of balance are provided free of cost by the bank.

Issuance of Cheque Book

First 25 cheque leave are free then further can be obtain from the bank.

AQB Charges

You have to maintain average quarterly balance of Rs.5000 else Rs.750 per quarter is charged.

Personalized Cheque Book

To provide and security saving account cheque book comes with customers name printed on it at no
extra cost. In case of joint account, both account holder names will be printed on cheque book.

DD Charges

Up to Rs.1, 00,000 : Rs.2.50

Above Rs.1, 00,000 : Rs.2.00/1,000

Closing Charges

If saving account in closed before 6 month then 100 Rs. Are charged else no charges.

WHO CAN OPEN

Resident Individual
Minor
Hindu Undivided Family
Trust, Association and Societies.

WHO CAN NOT OPEN

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Firm and Companies

JOINT ACCOUNT

Maximum of three can jointly open saving balance account

TDS

No TDS on saving account interest irrespective of the amount.

TYPES OF SAVING ACCOUNT

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 1. SAVINGS REGULAR ACCOUNT

At HDFC Bank, we aim to promote world-class convenience. Thus with a network of over 1400
branches in more then 500 cities, we offer a comprehensive range of products and services. One of
which is our Savings Regular Account, that offers you numerous banking facilities*with easy
accessibility and comfort.

FEATURES:

 Free Payable At Par (PAP) Cheque Book

 Free Email statement
 Free Phone Banking
 Free Insta Query

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  Free Quarterly Account statement
 Free 24 hours ATM
 Free Net Banking
 Free phone banking
 Free mobile banking
 International Debit card
 Intercity/Interbank banking
 Bill pay
 Insta alert Services

1. Free payable-At Par (PAP) Chequebook

(PAP) Chequebook is used free of issuance charges, with free usage up to Rs.50, 000 per month.
For transaction above Rs.50, 000, the usage charges are applicable as per the services and fees
brochure.

2. International Debit card

This card lets you shop without carrying cash, almost anywhere in the world. It also lets you
withdraw cash from our ATM network, as well as from any VISA /PLUS/cirrus ATM’s in India
and abroad.

3. Free Unlimited transaction on HDFC Bank’s ATM

Using the ATM you can:
 Withdraw cash
 Deposit cash/cheques
 Check Account Balance
 Get Mini Statement
 Request for a cheque book
 Cheque status of cheques issued
 Request for Account statement
 Register for Net Banking
 Pay your Bills (through Bill pay)

4. Free Net Banking

Log on to www.hdfc.com and use our Net Banking facility to avail various services at the click of
button.
 Cheque your latest Account statement
 Transfer Funds to self and other HDFC bank account holders
 Transfers funds to other banks

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  Open a fixed Deposit
 Get a Demand draft
 Request a Stop Payment on a cheque
 Request for a chequebook
 Get your mutual Funds and Demit Account Details
 Pay your HDFC Bank Credit card bills

5. Free Email Statements

Now you can get your monthly Account statements on Email. What’s more, you can also store or print
your Email statement at the click of button.

6. Free Phone Banking

HDFC Bank’s 24-hour phone banking services lets you conduct a wide range of banking transactions
from the comfort of your home or office.
 Know your Account balance and transaction Details
 Request for a chequebook statement.

 Open a fixed deposit

 Transfer money within your own Accounts
 Request a Stop Payment on a cheque
 Pay your HDFC Bank Credit card Bills
6. Free Insta Alert
This services will keep you informed of debit, credit, weekly balances, POS transaction etc.in your
account via SMS or Email. To register, simply log on to Net Banking or visit your nearest branch.

7. Free Insta Query

Access your bank 24*7, while you are on the move.
 Cheque your account Balance
 View your last 3 transactions
 Request for a chequebook
 Request a stop payment on a cheque
 Request for an account statement

8. Bill Pay
Get freedom from long queues.
Our Bill Pay facility allows you to pay your bills at your convenience. Pay your Telephone, Electricity,
Mobile Bill and life Insurance Premium through ATM/Net Banking/Insta Query/Phone Banking.

9. Free Passbook
This facilities summaries all financial transaction that occur in your saving account, as and when you
update it at our branch.

76
 10. Free Quarterly Account statements
You can also avail physical statements mailed to your address on a quarterly basis.

11.Intercity/Interbank Banking
Access your account from any of the HDFC Bank branches and ATM, s across the country. You can
withdraw cash from other branches through a self-cheque or an ATM, and also transfer funds between
two accounts. You can also deposit a local cheque in one branch and get it credited to your account in
another city.

Average Quarterly Balance Requirement

1. All this, at an Average Quarterly Balance of:

 Rs.10,000 (Urban branches)
 Rs.5,000 (Semi-Urban branches) OR
A fixed deposit of Rs.50, 000 linked to a Zero Balance Saving Account.
AQB Non-maintenance charges Rs.750 per quarter.

(2) SAVINGS MAX ACCOUNT

BENEFITS:
 Free Gold debit card
 50% off the locker Rental for the 1st year.
 Free Woman’s Advantages/International debit card for all account holders for life.
 Free Demand Drafts on HDFC bank location, up to a limit of Rs.1, 00,000 per day at home
branch.
 Free monthly statement of Account.
 1 Lakh Accident Insurance.
 50,000/-Cash Deposit third party, on base home branch.
 Loan liability-Approval

GOLD DEBIT CARD ADVANTAGES

 Daily withdrawals limit Rs.50, 000.
 5 lakh death Insurance
 No surcharges on fuel
 1% cash back (25,000 shopping, 50,000 Fire Insurance.

AQB Non-Maintenance charges:

AQB in the saving Max Account Rs.25, 000 /-

Minimum AQB required with Fixed Deposit Rs.1, 00,000/-
Note: The saving account needs to be open with an initial amount of Rs.25, 000/-

76
AQB in the Savings Max Account is between
Rs.10, 000 and Rs.25, 000:Rs.1, 000 per quarter.
AQB in the saving Max Account
Is less than Rs.10, 000:1,500 per Quarter?

(3) KID’S ADVANTAGES ACCOUNT

FEATURES
 Free and optional “Money Maximize (sweep out) facility to transfer extra saving to a fixed
Deposit, at the threshold of Rs.35, 000/- In the event of the balance in Kid’s Advantages account
reaching/exceeding Rs.35, 000/- the amount in excess of Rs.25, 000/- will be swept out in to a
fixed Deposit in the a minimum value of Rs.10, 000/- for a 1 Year 1 day period.

 Free and mandatory standing instruction facility to transfer funds from parent/guardian account to
kid’s advantages Account every month (minimum value Rs.1000/-, minimum tenure-1 year.

 Charges for all other services and transactions will be levied as per the service charges and free
brochure for saving account.

AQB Non-Maintenance charges:

Minimum AQB required in the Rs.5, 000

Saving Account

Minimum AQB required with Fixed Nil

Deposit of Rs. 10,000/-

Note: The kid’s account needs to be opened with a minimum fixed Deposit of Rs.10, 000/- linked to a
zero Balance saving account

Services charges in case non-maintenance

If FD Balance < Rs.10, 000/-
AND
AQB > Rs.5000/- No charges
AQB < Rs.5000/- Rs.300/-Per Quarter

76
 (4) SENIOR CITIZEN SAVINGS ACCOUNT

AQB Non-Maintenance charges:

Minimum AQB required in the Rs.5, 000

Saving Account

Minimum AQB required with Fixed Nil

Deposit of Rs. 10,000/-

Note: The Senior citizen account needs to be opened with a minimum fixed Deposit of Rs.10, 000/-
linked to a zero Balance saving account

Services charges in case non-maintenance

If FD Balance < Rs.10, 000/-
AND
AQB > Rs.5000/- No charges
AQB < Rs.5000/- Rs.250/-Per Quarter

(B) CURRENT ACCOUNT

The Current Account is one of the most popular products of HDFC Bank it is basically preferred of
meant for business purpose. This account may be operated upon any number of times during working

76
days. There is no restriction on the number of transactions and the amount of withdrawals from a
current account.

Thus, the business needs are constantly evolving and it also requires time and money, to fulfill the needs
of the customers HDFC Bank provides a choice of current account. The current account of HDFC
BANK is of four types, which are as follows:

TYPES OF CURRENT ACCOUNT

FEATURES REGULAR PREMIUM HDFC BANK HDFC

CURRENT CURRENT TRADE BANK
ACCOUNT PLUS
ACCOUNT
AQB Rs.10,000 Rs.25,000 Rs.40,000 Rs.1,00,000/-

Non Rs.750/- Rs.900/- Rs.1200/- Less than

-Maintenanc Rs.50,000-Rs.6,
e charges 000
(Per Rs.50,000 &
Quarter) above Rs. 1500

76
Cash-deposit Free up to Rs.2 Free up to Rs.3 Free up to Rs.5
Free up to Rs.10
-Home lakh per month lakh per month lakh per month
lakh per month
branch or 25 or 25 or 40 or 50
location (All transactions transactions transactions
transactions
branches whichever is whichever is whichever is
whichever is
with in same lower, Deposit lower,\Deposit lower, Deposit
lower, Deposit
city-clearing in excess of in excess of in excess of
in excess of
end points) Rs.2 lacks or 25 Rs.3 lacks or 25 Rs.5 lacks or 40
Rs.10 lacks or
transaction will transaction will transaction will
50 transaction
be charged@ be charged@ be charged@
will be
Rs.2/- per Rs.2/- per Rs.2/- percharged@
Rs.1,000/- Rs.1,000/- Rs.1,000/-Rs.2/- per
Minimum Minimum Minimum Rs.1,000/-
Rs.50/-(cash Rs.50/-(cash Rs.50/-(cash
Minimum
deposit at deposit at deposit atRs.50/-(cash
non-Home non-Home non-Home deposit at
branch with in branch with in branch with in
non-Home
Home branch Home branch Home branch
branch with in
City subject to City subject to City subject to
Home branch
limit Zero. limit Zero limit ZeroCity subject to
limit Zero.
Cash Not Allowed Maximum Maximum Maximum
deposit-Non Rs.25,000/-per Rs.50,000/-per Rs.1,00,000/-pe
Home day charges day r day charges
Location @Rs.3/1000,Mi charges@Rs.3/1 @Rs.3/1000,Mi
n.Rs.50 000,Min.Rs.50 n.Rs.50

Cash Free at Home Free at Home Free at Home Free at Home

withdrawal Branch Branch Branch Branch
Home
Branch

76
Cash Cash Free cash Free cash Free cash
withdrawal withdrawals withdrawals up withdrawals up withdrawals up
Non-Home charges to to to
branch @Rs.2/1000,Mi Rs.25,000/-Per Rs.50,000/-Per Rs.50,000/-Per
n.Rs.50 third day beyond day beyond day beyond
party cash which charges which charges which charges
withdrawal @Rs.2/1000,Mi @Rs.2/1000,Mi @Rs.2/1000,Mi
allowed only up
n.Rs.50 third n.Rs.50 third n.Rs.50 third
to maximum party cash party cash party cas
Rs.50,000/-perwithdrawal withdrawal withdrawal
transaction allowed only up allowed only up allowed only up
to maximum to maximum to maximum
Rs.50,000/-per Rs.50,000/-per Rs.50,000/-per
transaction transaction transaction
Pay Order PO amount up PO amount up Free up to 30 Free up to 50
(PO) on to Rs.50,000/- to Rs.50,000/- PO’s per month PO’s per month
HDFC charges Rs.40/- charges Rs.40/- above 30 above 50
Location per PO above per PO above transactions, transaction,
(issued From Rs.50,000 and Rs.50,000 and charges charges
any branch) up to up to @rs.25/-per pay @rs.25/-per pay
Rs.1,00,000.Rs. Rs.1,00,000.Rs. order -order
25/- Above 25/-
Rs.1,00,000
free

Cheque Payable Payable Payable Payable

Book at Per at Per at Per at Per
Charges Charges Charges Charges Charges
(Issued by @Rs.2/-p @Rs.2/-per leaf @Rs.2/-p @Rs.2/-p
bank) er leaf er leaf er leaf

Demand DD amount up DD amount up Free up to 30 Free up to 50

Draft (DD) toRs.50,000 toRs.50,000 DD’s Per DD’s Per
payable charges Rs.40/- charges Rs.40/- month. Above month. Above
HDFC Bank per DD,above per DD,above 30 transaction, 50 transaction,
location Rs.50,000 and Rs.50,000 and charges @ charges @
(Issued from up to up to Rs.25/-per Rs.25/-per
any Branch) Rs.1,00,000/- Rs.1,00,000/- Demand Draft Demand Draft
Rs.25/- above Rs.25/- above
rs.1,00,000/- rs.1,00,000/-
free free

76
Demand Rs.2.00 per Rs.2.00 per Rs.2.00 per Rs.2.00 per
Drafts-zayab Rs.1,000/-Mini Rs.1,000/-Mini Rs.1,000/-Mini Rs.1,000/-Mini
le on mum Rs.50/- mum Rs.50/- mum Rs.50/- mum Rs.50/-
Non-Branch
Locations

Out Station Correspondent Correspondent Correspondent Correspondent

Cheque bank location bank location bank location bank location
Collection on Rs.4/Per1,000/- Rs.4/Per1,000/- Rs.4/Per1,000/- Rs.4/Per1,000/-
non Branch min.Rs.50/- for min.Rs.50/- for min.Rs.50/- for min.Rs.50/- for
Location clean location clean location clean location clean location
&Non-MICR &Non-MICR &Non-MICR &Non-MICR
cheque.Rs.6.5/- cheque.Rs.6.5/- cheque.Rs.6.5/- cheque.Rs.6.5/-
per Rs.1,000/ per Rs.1,000/ per Rs.1,000/ per Rs.1,000/
min min min min
Rs.50(inclusive Rs.50(inclusive Rs.50(inclusive Rs.50(inclusive
of courier of courier of courier of courier
charges of charges of charges of charges of
Rs.25) Rs.25) Rs.25) Rs.25)
NEFT/EFT Free Free Free Free
Transactions
(Payment
&Collection
RTGS Rs.100/- per Rs.100/- per Free Free
Transactions transaction transaction
(Payment &
Collection
Monthly Free Free Free Free
account
Statement
Fax of Last 9 Free Free Free Free
Transaction
statement
free through
Phone
banking
Request Rs.50/-Per Rs.50/-Per Rs.50/-Per Rs.50/-Per
thought Statement Statement Statement Statement
direct
banking
channels i.e.
Net,
Phone(IVR),
Mobile

76
 Banking
At branch or Rs.100/-Per Rs.100/-Per Rs.100/-Per Rs.100/-Per
phone statement statement statement statement
banking
(Non IVR)
Account
Closer
Charges
Up To 14 No charges No charges No charges No charges
days
15 days to 6 Rs.100/- Rs.100/- Rs.100/- Rs.100/-
months

(C) FIXED DEPOSIT (FD)

Fixed Deposits are the deposits with the bank for fixed period of time at a certain specified rate. These
are repayable on the expiry of the specified period to the depositor along with the amount of interest.

TYPES OF FIXED DEPOSITS

 1. Simple FD
 2. Super Saver
 3. Sweep In
1. SIMPLE FD

Under Simple Fixed Deposit scheme the nominal balance for is Rs.10, 000 for the first time and after
that one can open simple FD with nominal balance of Rs.5, 000. One can choose any account plan
between 15 days of 5 years. Interest is forfeited if the FD is broken before 15 days but there are no
penalty charges. Interest is charged from the day when FD is open.

2. SUPER SAVER ACCOUNT

It is an overdraft facility with super saver account. One earns a high interest on FD and at the same time
enjoys the liquidity associated with saving account. Super saver account allows to issue cheques and an
ATM card is provided for withdrawals just like saving account.One gets money whenever needed from
any of the extensive network of 684 branches in 316 cities and over 1605 ATM across the country.

76
OPERATION:

One can open Super Saver Account with nominal balance of Rs.25, 000 and enjoys a temporary
withdrawal of limit of up to 75% the deposit.

Even after withdraw of a part of limit entire deposit continues to earn a high rate of interest i.e. deposit
is not broken. One is required to pay an overdraft interest that is
25 more than the interest earned by the fixed deposit for the amount of overdraft and only for the period
for which one use the money. One can take an overdraft limits greater than Rs.2 lakh than overdraft
interest will be charged at the bank’s prime Lending Rate (PLR).

SWEEP IN ACCOUNT

In this scheme the fixed deposit is linked to a zero balance saving account. In the event of customers
saving account is short of fund. The FD is broken and the required fund is transferred in to the saving
account and one can withdraw this amount through ATM card or cheque.

OPENING OF SWEEP IN ACCOUNT

One can open sweep in account with minimum amount of Rs.50,000 and thus gets access to Zero
balance account i.e. no services charges are applicable in case of non maintenance of AQB of Rs.5,000
in saving account.

One needs to maintain a minimum FD of Rs.50, 000 at all times to avoid services charges. In case of
non-maintenance of Rs.50, 000 in FD, saving account will be subject to services charges of Rs.750 per
quarter in case of non-maintenance of AQB.

FEATURES:

Fixed Deposit are maintained in units of Rs.1

 If one requires funds in saving account the exact amount needed is swept in to saving account,
thus minimizing interest loss.

No Penalty Charges
 There are no penalty charges for breaking fixed deposit to saving account.

76
Full Interest
 Amount swept in earn interest for the tenure it has completed without penalty. Also rest of the
deposit continues to earn the original interest rate till maturity.

Linking of New Fixed Deposit and saving Account

 Every time when one opens a new deposit of Rs.5, 000 or above one can request to link it with
sweep in facility. But fixed deposit/are broken in the order in which they are opened i.e. the
earliest fixed deposit is broken first and the latest fixed deposit is broken at last.

INTEREST RATE FOR FIXED DEPOSIT BELOW Rs.15 LAKHS

DOMESTIC TERM DEPOSIT

Time Period Amt. Interest rate Senior Citizen Rate Effective From
(per annum) (per annum)
7-14 days Below Rs.15 2.25% 2.75% 05/18/09
Lacs
15-29 days Below Rs.15 2.25% 2.75% 05/18/09
Lacs
30-45 days Below Rs.15 3.00% 3.50% 05/18/09

76
 Lacs
46-60 days Below Rs.15 3.50% 4.00% 05/18/09
Lacs
61-90ays Below Rs.15 3.75% 4.25% 05/18/09
Lacs
91 days to less than Below Rs.15 4.50% 5.00% 05/18/09
6 month 1 day Lacs
6 month 1 Below Rs.15 5.50% 6.00% 05/18/09
day-6month 15days Lacs
6 month 16 days Below Rs.15 5.50% 6.00% 11/19/09
Lacs
6 month 17 days-9 Below Rs.15 5.50% 6.00% 05/18/09
month15 days Lacs
9 month 17 days-1 Below Rs.15 6.00% 6.50% 08/03/09
year Lacs
1 year 1 day-1 year Below Rs.15 5.75% 6.25% 05/18/09
15 days Lacs
1 year 16 days Below Rs.15 6.50% 7.00% February,19
Lacs ,2010
1 year 17days-2 Below Rs.15 6.75% 7.25% February,19
years Lacs ,2010
2 year 1day-2year Below Rs.15 6.50% 7.00% February,19
15 days Lacs ,2010
2 year 16 days Below Rs.15 7.00% 7.50% February,19
Lacs ,2010
2 year 17 days-3 Below Rs.15 7.25% 7.75% February,19
years Lacs ,2010
3 year 1 day-5 Below Rs.15 7.00% 7.50 February,19
years Lacs ,2010
5year 1 days-8 year Below Rs.15 7.50% 8.00% February,19
Lacs ,2010
8 year 1 day -10 Below Rs.15 7.50% 8.00% February,19
years Lacs ,2010

76
SAFE DEPOSITORY LOCKERS

A safe deposit Locker with HDFC Bank is the solution to your concern. Located at select branches in
cities all over the country, our locker ensure the safe keeping of your valuables.

Advantages

 Wide Availability.
 Locker available in various sizes.i.e Small, Medium, Large and Extra Large and Extra large with
varying rents.
 Locker is rented out for a minimum period of one year. Rent is payable in advance.
 No deposit is required to avail a locker. Just open an account and get the locker facility.
 The rent may be conveniently paid from your deposit account with us.
 Direct debit for locker rentals from your account rid you of the hassles in writing out cheques.

ELIGIBILITY
An individual (not minor), firms, limited company, association, club, trusts, societies, etc may hire a
locker.

Nomination for Safe Deposit Locker

The lockers and their contents can be nominated to people near and dear to you.
Nomination facility is available to individual hirer of Safe Deposit Locker

76
In the case of a sole hirer of a safe deposit locker, nomination can be made in favors of only one
individual.
Where the safe deposit locker is hired in the name of a minor, the nomination shall be made by a person
lawfully entitled to act on behalf of the minor.

TERM AND CONDITIONS

 For obtaining a locker at HDFC Bank you must be an account holder with our bank.

 Locker can be allotted individually as well as jointly.

 The Locker holder is permitted to add or delete names from the list of persons who can operate
the Locker and can have access to it.

 Loss of key is to be immediately informed to the concerned Branch.

 For Schedule of Rentals, please contact the branch nearest to you.

76
 FINDING AND INTERPERTATION
Q.1. How did you come to know about HDFC Bank?

76
 SOURCES PERCENTAGE OF RESPONDENTS
Friends 35
Marketing 40
Advertisements 10
Exhibitions 10
Others 05

As shown by the table above, people who come to know about the HDFC Bank thought friends are
35%,throught Marketing are 40%,through advertisement are 10%,through Exhibitions are 10% and
through others are 5%.

Q.2.Which factors play an important role while opening an account?

FACTORS PERCENTAGE OF REPONDENTS

Advertisement 20
Special 30
Operational Staff 15
Convincing Power of Executive 20
Credibility of Bank 15

Percentages of Respondents

76
INTERPRETATION:

30%, after conducting the survey advertisement plays 2o% special offer plays operational Staff plays
15%, convincing Power of Executive plays 20% and Credibility of Bank plays 15% role while opening
an account in HDFC Bank.
Thus study shows that special offer plays the most important role while opening an account to the
respondents.

Q.3. Which product does you use the most?

PRODUCT NAME %age of Respondents

Saving A/C 44
Current A/C 22
Fixed Deposit 28
Other 6

%age of Respondents

76
INTERPRETATION:

These table shows that the people who are using Saving A/c are 44%, Current A/C is 22%, Fixed
Deposit is 28% and other is 6%.

Thus the study shows that saving A/c is the most preferred product of HDFC Bank by respondents.

Q.4 .Which FD scheme is most popular?

FD SCHEME %age of the Respondents

Simple FD 30
Super Saver 45
Sweep in A/C 25

76
INTERPRETATION:

This table shows that people are using Simple FD are 30%, Super Saver are 45% and Sweep in A/C are
25%.

Thus the study shows that super saver is the most popular FD scheme by the respondents. Most Popular
FD scheme.

Q.5. Are you able to maintain AQB of Rs.5, 000 in saving account?

Percentage of the Respondents

YES 85
NO 15

This can be shown by this Graph:

%age of the Respondents

76
INTERPRETATION:

Most of the customers were able to maintain average Quarterly Balance.

Q.6. Which of the Following Direct Banking Channels (DBC) you avail the most.

DBC Facilities %age of the Respondents

ATM 45
Phone Banking 10
Net Banking 25
Mobile Banking 20

%age of the Respondents

76
INTERPRETATION:
Thus study that ATM is the most preferred Direct Banking Channel by the respondents.

Q.7. What are the causes for not using any of the Direct Banking Channels?

CAUSES %age of the Respondents’

Unawareness 32
Lack of Knowledge 42
Feel more secure while Banking personally 15
Unsatisfied 5

%age of the Respondents

76
INTERPRETATION:

This Graph shows that the main cause for not using DBC BY respondents is lack of Knowledge.

Q.8. How will you rate performance of director banking channels you are using?

PERFORMANCE OF DBC %age of the respondents

Best 40
Good 30
Fair 20
Poor 7
Very Poor 3

76
INTERPRETATION:

The raph shows that 40% people says DBC Best, 30% says DBC is good,20% say DBC fair,7% says
DBE is poor and 35 says DBC is very poor in its performance.

Q.9. How would you rate performance of HDFC Bank?

Performance of DBC %age of the Respondents

Best 40
Good 35
Fair 20
Poor 3
Very Poor 2

76
INTERPRETATION:

This graph shows, that 40% people says HDFC is Best in its performance,,35% people says HDFC is
good,20% says it is Fair,3% says it is poor and 2% people says it is very Poor in its performance.

Q.10. Did you face any problems while maintaining your account at Bank?

%age of Respondents
YES 26
NO 74

76
INTERPRETATION:
This graph shows that 26% people says they are facing the problem while maintaining the account and
74% people says they are not facing any of the problem while maintaining the Account in HDFC Bank.

Q.11. Why do you prefer HDFC Bank?

Factors %age of Respondents

Better Facilities 20
Plan 30
Selusen 30
Agents 15
Other 5

%age of Respondents

76
INTERPRETATION:

This Graph shows that 20% respondents preferred HDFC Bank because of Better Facilities,30%
because of Better Plan, 30% because so Selusen,155 because of agents and 5% because of other
facilities.

76
 SWOT ANALYSIS
STRENGTH
 It has extensive distribution network comprising of 1416 branches in all over India and One
international office in Dubai this provides a competitive edge over the competitor.

 The bank has strong retail depository base and has a more than million customers.

 Bank has strong brand equity.

 ISO 9001 certification for its depository and custody operations and for its backend processing of
retail depository and custody operations and for its backend processing of retail operation and

76
 direct banking operation.

 The bank is a market leader in cash settlement services for the major stock exchange in its
country.

 HDFC Bank is one of the largest private sector banks working in India.

 It has a highly automated environment in term of information technology and communication

system.

 Infrastructure is one of the best in the country.

 It has many innovative products like kids Advantages scheme,NRI services’

WEAKNESSES:

 Account opening and delivery of cheque book take more time.

 Lack of availability of different credit products like CC Limit, Bill discounting facilities.

 Complicated terms and conditions of products, which is not easily understandable by the layman.

OPPORTUNITIES:

 Branch Expansion.
 Door step services
 Greater liberalization in foreign ownership via FDI in Indian Pvt. Sector banks.
 Infrastructure improvement and better system for trading and settlement in the govt.securities and
foreign exchange markets.

THREATS

 The bank has started facing competition from players like SBI, PNB bank in the finance market
itself .This may reduce the profit margins in the future.

 Some Pvt. Banks have 7 days banking.

76
76
 SUGGESTIONS

 Promotional effort like advertisement canopies Increase in number of marketing executive,

distribution of brochures, sponsoring various shows and function should be increased to increase
awareness about HDFC bank and its products and attract customers.

 Online trading of shares should be started for DEMAT A/C holders.

 Service charges for non-maintenance of AQB in saving account should be decreased.

 Demonstrate the use of Direct Banking Channels (DBC) like ATM, Phone banking, net banking,
for account opening and delivery of Welcome kit, time should be reduced.

 They should provide for regular and frequent calls to their profitable customers to retain client
and to make them feel more comfortable and attached to the bank (CRM)

 HDFC Bank should also bring a new feature of CC (Cash Credit) limit.

76
 LIMITATIONS OF THE STUDY

Due to constraints of time and resources the present study is likely to suffer from certain limitation some
of these are mentioned below, so that study can be understood in a proper way:

 Area covered under the report as sample size was very small.

 The research was carried out in a short period of 6-7 weeks as a part of summer training. The
project was competed with in the given time frame.

76
 Some of the respondents of the survey were unwilling to give information.

 Sometime wrong respondents provided information, which needed to be, cross checked and
verified.

 Chances of business are there because of the use of convenient sampling.

 Some respondents were not available and thus needed data could not be found.

76
 CONCLUSION

 35% of respondents can to know about bank through friends while 40% through marketing
executive 10% through advertisement and exhibition each.

 Special offer with the product played an important role while opening an account as suggested by
30% respondents are credibility of bank plays important agreed while 15% of respondents agreed
operational staff and convincing power of executive play important role as 20%.

 Saving account is most important product, next come FD, then current and lastly demats.

 Super saver scheme is the most popular scheme in FD.

 Around 85% of respondents are able to maintain their AQB of Rs.5, 000 in saving account.

 ATM facility is most used among all direct banking channels as 45% respondents’ agreed to this.

 HDFC Bank’s performance is rated as satisfactory.

 Executive have satisfactory knowledge about products.

76
 74% of respondents faced no problem while maintaining their account.

76
 QUESTIONNAIRE
NAME:
AGE: GENDER:
OCCUPATION: PHONE NO:

Q.1. How did you come to know about HDFC Bank?

1. Friends
2. Advertisement
3. Marketing
4. Exhibition
5. Other

Q.2.Which factors play an important role while opening an account?

1. Advertisment
2. Special Offer
3. Convincing power of executive
4. Operational Staff
5. Credibility of bank

Q.3. Which product does you use the most?

1. Saving Account
2. Current Account
3. FD
4. Other

Q.4 Which FD scheme is most popular?

1. FD
2. Super saver A/C
3. Sweep in account

Q.5 Are you able to maintain AQB of Rs.5, 000 in saving account?

1. Yes
2. No

Q.6. Which of the Following Direct Banking Channels (DBC) you avail the most.

76
 1. ATM
2. Mobile Banking
3. Net banking
4. Phone banking

Q.7. What are the causes for not using any of the Direct Banking Channels?

1. Unawareness
2. Unsatisfied
3. Lack of Knowledge about use
4. Other

Q.8. How will you rate performance of director banking channels you are using?

1. Best
2. Good
3. Fair
4. Poor
5. Very Poor

Q.9. How would you rate performance of HDFC Bank?

1. Best
2. Good
3. Fair
4. Poor
5. Very

Q.10. Did you face any problems while maintaining your account at Bank?

1. Yes
2. No

Q.11. Why do you prefer HDFC Bank?

1. Better Services 4. Agent Know

2. Attractive Plan 5. Other
3. Better Return

Q.12. What is the best Saving Account in HDFC Bank? And why?

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Q.13. When people satisfy in HDFC Bank Services and why?

Q.14. When people Complains and Suggestion from HDFC Bank?

Q.15.What is the various features Gold Debit Card?

Q.16. To find out effectiveness of various scheme of HDFC Bank.

BIBLIOGRAPHY
BOOKS:
 Kothari C.R., ‘Research Methodology: Methods &Techniques’.
(Published by new age International publishers)

 Mittal R.K., ‘management Accounting &Financial Management’.

(Published by V.k .Publications)

 Gupta,S.P., statistical Methods’.

(Published by Sultan Chand &Sons)

 Jain, T.R., & Tehran, Mukesh, ‘Business statistics’.

(Published by V.K.Publication)

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  Dessler, Garry, ‘Human Resource Management.’
(Published by Pearson Education Asia)

WEBSITE:
 www.hdfcbank.com
 www.indiainfoline.com

SEARCH ENGINE:

 www.google.com

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