A

Summer Training Project

ON

“MARKETS OF YAMAHA BIKE”

TO BE SUBMITTED TO DR. APJ ABDUL KALAM TECHNICAL

UNIVERSITY, LUCKNOW
IN THE PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE
DEGREE
OF

MASTER OF BUSINESS ADMINISTRATION

Batch 2020-21
Submitted to : Submitted By :
Mr. DEEPAK TYAGI ABHIJEET MAHATO
MBA Dept. MBA-III SEM
ROLL NO.1900740700004

DEWAN INSTITUTE OF MANAGEMENT STUDIES

Meerut By-Pass Road, Partapur, Meerut.(U.P.) INDIA Pin-250 103
Ph.:91-121-2440315, 2440375, Fax: 91-121-2440337
Email:info@dewninstitutes.org,Web Site: www.dewaninstitutes.org

i
 DECLARATION

I ABHIJEET MAHATO , Roll no. 1900740700004, student of MBA III

Semester of DIMS, Meerut hereby declare that the project on “MARKETS

OF YAMAHA BIKE” Project Guide Prof. Mr. DEEPAK TYAGI Faculty

of management Department DIMS, Meerut , is an original and authenticated

work done by me. I further declare that it has not been submitted else where by

any other person in any of the university for the award of any degree or

diploma.

ABHIJEET MAHATO

MBA-III Sem

ROLL NO.1900740700004

ii
 ACKNOWLEDGEMENT

It is my pleasure to be indebted to various people,

who directly or indirectly contributed in the development of this work and who
influenced my thinking, behavior, and acts during the course of study.
I am thankful to Mr. DANISH SINGHAL (Executive YAMAHA
BIKE, Head Office Delhi for his support, cooperation, and motivation
provided to me during the training for constant inspiration, presence and
blessings.
I also extend my sincere appreciation to Project Guide Prof. Mr.
DEEPAK TYAGI Faculty of management Department DIMS, Meerut who
provided his valuable suggestions and precious time in accomplishing my
project report.
Lastly, I would like to thank the almighty, parents, Director and
HOD of the institute for their moral support and my friends with whom I shared
my day-to-day experience and received lots of suggestions that improved my
quality of work.

(ABHIJEET MAHATO )

iii
 PREFACE

Today’s market scenario is totally different from what it has been a few years ago.
Consumers has a lot of choice for every product because day by day companies are coming
up with their new and innovative products. Later there was limited choice for most of the
products and companies didn’t have to put much of the efforts to sell their products. But
today’s scenario is totally different. Consumers have choice because of availability of
varieties and options. We can say today’s consumer is the market ruler. So it is important to
know his buying behavior and try to fulfill his demand. Company’s aim should be customers
delight not customer’s satisfaction.

This research was really good learning experience for me. I got opportunity to apply the
theoretical knowledge to practical aspects of selling. What problems can arise and the way to
tackle the difficulty during the sales as smartly as possible.

iv
 CONTENTS
 Certificate by Organization ii
 Declaration iii
 Acknowledgement iv
 Preface v
 Introduction: Indian Automobile Industry
Company Profile
 Model of buyer behavior
 Importance of study in automobile industry
 Factors influencing consumer behavior
 Types of buying behavior
 Objectives of study
 Research methodology
 Data collection
 Conclusion
 Appendices
 Bibliography
 Questionnaire