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Introduction
Wine and Liquor Company Advertising
Wine and liquor companies promote their products as:
• Sophisticated lifestyle
Liquor companies advertise that consumption of alcoholic
beverages promotes a cool, urbane, sophisticated, and
cosmopolitan lifestyle. Wines and liquors are the oil that lubricates
the social circles. They convey the message that you have arrived.
They also imply that it makes you more attractive to the opposite
sex.
• Fun and fellowship
Beer advertisements focus on the fun factor. It is the drink to have
when watching ball games with friends. It is the drink to have in
bars and parties. In the Philippines, beer companies suggest
camaraderie and the best of friends always have a good drink.
Bars and pubs you make friends by shouting a round of drinks. The
more rounds you shout the more popular you get.
The fun and fellowship factor also disappears, just like alcohol that evaporates
into thin air. We have always read about assaults, spousal and child abuse brought
about by alcohol. The statistics are horrendous. We have to include the statistics
from alcohol-related car accidents. This is the reason why the police are very busy
on Thursday and Friday nights breath testing drivers at strategic points in the city.
This is the reason why the government advertises heavily on campaigns against
drunk driving.
There is really nothing new under the sun as the King Solomon wrote in
Ecclesiastes 1:9. Even in the ancient times, the damages brought about by
drunkenness was already well-known. Paul’s admonition in Ephesians 5:18 – 20
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is also relevant in this day and age as it was at the time it was written. Alcohol
causes drunkenness then as it is today.
Holy Spirit
Paul warned about the consequences of sin and corruption. He said
Application
This verse is really the basic stuff. In fact it is a reminder to the Christians of
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Adoration through Songs (v 19)
The great Chinese general and military strategist, Sun-Tzu, laid down the 18th
Paul’s warning is very serious. The root of this deception is evil. The
devil uses people to sow deception and lies amongst the Ephesian
believers. The ultimate goal of this deception is to sow confusion
which will lead to disobedience.
Conclusion –
Be Sober
Our God is a god of absolutes. He has omnipotence-absolute power,
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Be Spiritual
The God of absolutes is uncompromising. He cannot compromise His