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NEWS RELEASE

For Immediate Release


March 19, 2010

FILM AND TELEVISION INDUSTRY CONTRIBUTES OVER


US$6 BILLION TO INDIAN ECONOMY
MPAA Chairman Dan Glickman Launches Report that Highlights Scale
and Growth of Sector

New Delhi - The country’s burgeoning film and television industry created nearly 1.8
million jobs and contributes an immense US$ 6.2 billion
(Rs 28,305 crores) to the Indian economy, a new report prepared by
PricewaterhouseCoopers has found.

The report, titled Economic Contribution of Indian Film and Television Industry, also
finds that the sector has a total gross output of US$20.4 billion (Rs. 92,645 crores),
contributing more to the GDP of India than the advertising industry. “This report
demonstrates the importance of the film and television sector to the overall growth
and vitality of the Indian economy,” said Motion Picture Association of America
Chairman Dan Glickman, who was in New Delhi today to launch the report at the
Asia Society Conference. “Indians should be proud of the staggering growth that the
film and television industry has achieved.”

“The film and television industry in India is one of the world’s largest markets in
terms of number of consumers and offers significant growth potential,” remarked
Time Warner Senior Vice President Hugh Stephens. “Over the past few years the
industry has experienced rapid double-digit growth and it is expected that this trend
will continue in future, resulting in increasing contribution to the Indian economy.”

The combined revenues of the Indian film and television industry were over US$7.7
billion (Rs 35,000 crores) in the calendar year 2008. This is expected to grow at a
rate of 11% over the next 5 years, reaching a size of over US$13 billion (Rs 60,000
crores).

Commissioned by the Motion Picture Distributors Association (India), representing


the Motion Picture Association in India, the study measures the direct, indirect and
induced economic impacts created by the film and television industry, and combines
them to determine the industry’s total economic contribution.
Mr. Glickman also commented that the report illustrates the need to protect the
Indian film and television industry: “While still growing, the Indian film and television
industry already contributes significantly to India’s economy, and the menace of
copyright theft jeopardizes a movie’s ability to make money – if at all. This affects the
level of investment available for new films and the ability to create new jobs for
workers throughout the country. The launch yesterday of the coalition to protect film
and television content is as such a clear reflection of the Indian creative community’s
recognition of the urgent need to act quickly to address this threat.”

A study undertaken by the US India Business Council and Ernst & Young showed
that piracy cost the Indian film industry US$959 million and some 571,000 jobs in
2008.

On the need for a strong legislative response to tackle copyright infringement, Motion
Picture Dist. Association (India) Managing Director Rajiv Dalal said: “While the film
industry has come together to fight intellectual property theft, the industry also needs
the Indian government to pass legislation such as anti-camcord restrictions that
would allow for effective copyright enforcement.”

Siddharth Roy Kapur, CEO of UTV, asserted, “While this report is significant as it
highlights the economic benefits of our industry, let us not forget our community’s
social and cultural contribution to the development of society in India.”

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About the MPA: The Motion Picture Association (MPA) and Motion Picture Association International
(MPA-I) represent the interests of major motion picture companies in the global marketplace. As part
of this, it investigates and reports on activities infringing its member companies’ intellectual property
rights, assists with the resulting criminal and civil litigation to protect their copyrights, and conducts
education outreach programs to teach movie fans around the world about the harmful effects of
piracy. These activities have helped to transform entire markets from pirate to legitimate, benefiting
video distributors, retailers, and foreign and local filmmakers alike.

The organization’s worldwide anti-piracy operations are directed from its headquarters in Los Angeles,
California and overseen at the regional and local market levels by teams located in Brussels (Europe,
Middle East and Africa), São Paulo (Latin America), Montreal (Canada) and Singapore (Asia Pacific).
Its member companies include: Paramount Pictures Corporation; Sony Pictures Entertainment Inc.;
Twentieth Century Fox Film Corporation; Universal City Studios LLLP; The Walt Disney Studios; and
Warner Bros. Entertainment Inc. For more information about the MPA, please visit www.mpa-i.org.

About MPDA: The Motion Picture Dist. Association (India) Pvt. Ltd. (MPDA) is a wholly owned local
office of the Motion Picture Association, and represents the interests of the American motion picture
industry in India. MPDA works closely with local industry, government, law enforcement authorities
and educational institutions to protect the film and television industry. For more information about the
MPDA, please visit www.mpda.in.

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