Market Profile

Minneapolis MSA
Area: 6,092.68 Square miles
Custom Polygon

2000 Total Population 2,960,686

2000 Group Quarters 63,133
2010 Total Population 3,319,129
2015 Total Population 3,440,347
2010 - 2015 Annual Rate 0.72%

2000 Households 1,133,642

2000 Average Household Size 2.56
2010 Households 1,286,618
2010 Average Household Size 2.53
2015 Households 1,337,681
2015 Average Household Size 2.52
2010 - 2015 Annual Rate 0.78%
2000 Families 742,025
2000 Average Family Size 3.15
2010 Families 822,142
2010 Average Family Size 3.13
2015 Families 848,144
2015 Average Family Size 3.12
2010 - 2015 Annual Rate 0.62%

2000 Housing Units 1,166,631

Owner Occupied Housing Units 70.4%
Renter Occupied Housing Units 26.8%
Vacant Housing Units 2.8%
2010 Housing Units 1,363,178
Owner Occupied Housing Units 68.3%
Renter Occupied Housing Units 26.1%
Vacant Housing Units 5.6%
2015 Housing Units 1,436,478
Owner Occupied Housing Units 67.5%
Renter Occupied Housing Units 25.6%
Vacant Housing Units 6.9%

Median Household Income

2000 $54,244
2010 $72,428
2015 $84,655
Median Home Value
2000 $139,277
2010 $190,686
2015 $222,943
Per Capita Income
2000 $26,234
2010 $34,444
2015 $39,928
Median Age
2000 34.2
2010 35.8
2015 35.9

Data Note: Household population includes persons not residing in group quarters. Average Household Size is the household population divided by total households.
Persons in families include the householder and persons related to the householder by birth, marriage, or adoption. Per Capita Income represents the income received
by all persons aged 15 years and over divided by total population. Detail may not sum to totals due to rounding.

Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. Esri forecasts for 2010 and 2015.

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 Market Profile

Minneapolis MSA
Area: 6,092.68 Square miles
Custom Polygon

2000 Households by Income

Household Income Base 1,134,330
< $15,000 9.2%
$15,000 - $24,999 9.2%
$25,000 - $34,999 11.0%
$35,000 - $49,999 15.8%
$50,000 - $74,999 23.3%
$75,000 - $99,999 14.6%
$100,000 - $149,999 11.0%
$150,000 - $199,999 2.9%
$200,000+ 3.0%
Average Household Income $67,699
2010 Households by Income
Household Income Base 1,286,618
< $15,000 5.9%
$15,000 - $24,999 6.1%
$25,000 - $34,999 6.5%
$35,000 - $49,999 12.1%
$50,000 - $74,999 21.3%
$75,000 - $99,999 17.3%
$100,000 - $149,999 20.4%
$150,000 - $199,999 5.5%
$200,000+ 4.9%
Average Household Income $88,113
2015 Households by Income
Household Income Base 1,337,681
< $15,000 4.8%
$15,000 - $24,999 4.2%
$25,000 - $34,999 4.9%
$35,000 - $49,999 8.2%
$50,000 - $74,999 20.5%
$75,000 - $99,999 16.0%
$100,000 - $149,999 26.6%
$150,000 - $199,999 8.0%
$200,000+ 6.7%
Average Household Income $101,877
2000 Owner Occupied HUs by Value
Total 820,790
<$50,000 3.6%
$50,000 - 99,999 18.0%
$100,000 - 149,999 36.6%
$150,000 - 199,999 20.6%
$200,000 - $299,999 13.7%
$300,000 - 499,999 5.7%
$500,000 - 999,999 1.5%
$1,000,000+ 0.3%
Average Home Value $165,916
2000 Specified Renter Occupied HUs by Contract Rent
Total 310,584
With Cash Rent 97.9%
No Cash Rent 2.1%
Median Rent $599
Average Rent $616

Data Note: Income represents the preceding year, expressed in current dollars. Household income includes wage and salary earnings, interest, dividends, net rents,
pensions, SSI and welfare payments, child support and alimony. Specified Renter Occupied Housing Units exclude houses on 10+ acres. Average Rent excludes units
paying no cash rent.

Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. Esri forecasts for 2010 and 2015.

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 Market Profile

Minneapolis MSA
Area: 6,092.68 Square miles
Custom Polygon

2000 Population by Age

Total 2,960,686
Age 0 - 4 7.2%
Age 5 - 9 7.6%
Age 10 - 14 7.6%
Age 15 - 19 7.1%
Age 20 - 24 6.5%
Age 25 - 34 15.4%
Age 35 - 44 17.8%
Age 45 - 54 13.7%
Age 55 - 64 7.6%
Age 65 - 74 4.9%
Age 75 - 84 3.4%
Age 85+ 1.3%
Age 18+ 73.3%

2010 Population by Age

Total 3,319,129
Age 0 - 4 7.3%
Age 5 - 9 7.0%
Age 10 - 14 6.9%
Age 15 - 19 6.9%
Age 20 - 24 6.7%
Age 25 - 34 14.1%
Age 35 - 44 14.8%
Age 45 - 54 15.2%
Age 55 - 64 10.7%
Age 65 - 74 5.5%
Age 75 - 84 3.3%
Age 85+ 1.7%
Age 18+ 74.8%

2015 Population by Age

Total 3,440,347
Age 0 - 4 7.2%
Age 5 - 9 7.1%
Age 10 - 14 7.0%
Age 15 - 19 6.5%
Age 20 - 24 6.5%
Age 25 - 34 14.6%
Age 35 - 44 14.0%
Age 45 - 54 14.0%
Age 55 - 64 11.4%
Age 65 - 74 6.8%
Age 75 - 84 3.3%
Age 85+ 1.6%
Age 18+ 74.9%

2000 Population by Sex

Males 49.4%
Females 50.6%
2010 Population by Sex
Males 49.4%
Females 50.6%
2015 Population by Sex
Males 49.4%
Females 50.6%

Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. Esri forecasts for 2010 and 2015.

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 Market Profile

Minneapolis MSA
Area: 6,092.68 Square miles
Custom Polygon

2000 Population by Race/Ethnicity

Total 2,960,686
White Alone 86.1%
Black Alone 5.3%
American Indian Alone 0.7%
Asian or Pacific Islander Alone 4.2%
Some Other Race Alone 1.6%
Two or More Races 2.1%
Hispanic Origin 3.3%
Diversity Index 30.2

2010 Population by Race/Ethnicity

Total 3,319,129
White Alone 82.5%
Black Alone 6.6%
American Indian Alone 0.8%
Asian or Pacific Islander Alone 5.1%
Some Other Race Alone 2.3%
Two or More Races 2.6%
Hispanic Origin 5.2%
Diversity Index 37.9

2015 Population by Race/Ethnicity

Total 3,440,347
White Alone 81.1%
Black Alone 7.2%
American Indian Alone 0.8%
Asian or Pacific Islander Alone 5.4%
Some Other Race Alone 2.6%
Two or More Races 2.9%
Hispanic Origin 6.0%
Diversity Index 40.9

2000 Population 3+ by School Enrollment

Total 2,836,711
Enrolled in Nursery/Preschool 2.1%
Enrolled in Kindergarten 1.6%
Enrolled in Grade 1-8 12.8%
Enrolled in Grade 9-12 6.2%
Enrolled in College 4.9%
Enrolled in Grad/Prof School 1.5%
Not Enrolled in School 70.8%

2010 Population 25+ by Educational Attainment

Total 2,167,328
Less than 9th Grade 2.7%
9th - 12th Grade, No Diploma 4.2%
High School Graduate 24.2%
Some College, No Degree 21.7%
Associate Degree 9.6%
Bachelor's Degree 25.4%
Graduate/Professional Degree 12.1%

Data Note: Persons of Hispanic Origin may be of any race. The Diversity Index measures the probability that two people from the same area will be from different race/
ethnic groups.

Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. Esri forecasts for 2010 and 2015.

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 Market Profile

Minneapolis MSA
Area: 6,092.68 Square miles
Custom Polygon

2010 Population 15+ by Marital Status

Total 2,617,573
Never Married 31.4%
Married 53.8%
Widowed 4.4%
Divorced 10.4%

2000 Population 16+ by Employment Status

Total 2,253,627
In Labor Force 74.3%
Civilian Employed 71.7%
Civilian Unemployed 2.6%
In Armed Forces 0.1%
Not in Labor Force 25.7%

2010 Civilian Population 16+ in Labor Force

Civilian Employed 92.2%
Civilian Unemployed 7.8%

2015 Civilian Population 16+ in Labor Force

Civilian Employed 93.8%
Civilian Unemployed 6.2%

2000 Females 16+ by Employment Status and Age of Children

Total 1,154,924
Own Children < 6 Only 8.4%
Employed/in Armed Forces 5.9%
Unemployed 0.2%
Not in Labor Force 2.3%
Own Children < 6 and 6-17 Only 6.7%
Employed/in Armed Forces 4.4%
Unemployed 0.2%
Not in Labor Force 2.1%
Own Children 6-17 Only 18.0%
Employed/in Armed Forces 14.7%
Unemployed 0.3%
Not in Labor Force 3.0%
No Own Children < 18 66.9%
Employed/in Armed Forces 41.8%
Unemployed 1.5%
Not in Labor Force 23.6%

2010 Employed Population 16+ by Industry

Total 1,666,300
Agriculture/Mining 0.5%
Construction 4.4%
Manufacturing 12.2%
Wholesale Trade 4.0%
Retail Trade 10.6%
Transportation/Utilities 5.0%
Information 2.4%
Finance/Insurance/Real Estate 10.1%
Services 47.6%
Public Administration 3.1%

Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. Esri forecasts for 2010 and 2015.

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 Market Profile

Minneapolis MSA
Area: 6,092.68 Square miles
Custom Polygon

2010 Employed Population 16+ by Occupation

Total 1,666,300
White Collar 68.4%
Management/Business/Financial 17.3%
Professional 25.3%
Sales 11.6%
Administrative Support 14.2%
Services 14.6%
Blue Collar 17.0%
Farming/Forestry/Fishing 0.2%
Construction/Extraction 3.4%
Installation/Maintenance/Repair 3.0%
Production 5.8%
Transportation/Material Moving 4.6%

2000 Workers 16+ by Means of Transportation to Work

Total 1,591,037
Drove Alone - Car, Truck, or Van 78.3%
Carpooled - Car, Truck, or Van 10.0%
Public Transportation 4.5%
Walked 2.4%
Other Means 0.9%
Worked at Home 3.8%

2000 Workers 16+ by Travel Time to Work

Total 1,591,037
Did Not Work at Home 96.2%
Less than 5 minutes 2.5%
5 to 9 minutes 9.2%
10 to 19 minutes 29.3%
20 to 24 minutes 16.8%
25 to 34 minutes 21.1%
35 to 44 minutes 6.9%
45 to 59 minutes 6.4%
60 to 89 minutes 2.9%
90 or more minutes 1.2%
Worked at Home 3.8%
Average Travel Time to Work (in min) 23.6

2000 Households by Vehicles Available

Total 1,133,642
None 8.1%
1 31.7%
2 42.7%
3 12.8%
4 3.5%
5+ 1.3%
Average Number of Vehicles Available 1.8
Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. Esri forecasts for 2010 and 2015.

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 Market Profile

Minneapolis MSA
Area: 6,092.68 Square miles
Custom Polygon

2000 Households by Type

Total 1,133,642
Family Households 65.5%
Married-couple Family 52.1%
With Related Children 26.5%
Other Family (No Spouse) 13.3%
With Related Children 8.9%
Nonfamily Households 34.5%
Householder Living Alone 26.7%
Householder Not Living Alone 7.9%
Households with Related Children 35.4%
Households with Persons 65+ 17.3%

2000 Households by Size

Total 1,133,642
1 Person Household 26.7%
2 Person Household 32.6%
3 Person Household 15.6%
4 Person Household 15.1%
5 Person Household 6.5%
6 Person Household 2.1%
7+ Person Household 1.4%

2000 Households by Year Householder Moved In

Total 1,133,642
Moved in 1999 to March 2000 19.0%
Moved in 1995 to 1998 30.4%
Moved in 1990 to 1994 17.9%
Moved in 1980 to 1989 16.1%
Moved in 1970 to 1979 8.6%
Moved in 1969 or Earlier 8.0%
Median Year Householder Moved In 1995

2000 Housing Units by Units in Structure

Total 1,166,631
1, Detached 62.2%
1, Attached 7.8%
2 3.4%
3 or 4 2.4%
5 to 9 2.6%
10 to 19 4.7%
20+ 14.8%
Mobile Home 2.0%
Other 0.0%

2000 Housing Units by Year Structure Built

Total 1,166,631
1999 to March 2000 2.5%
1995 to 1998 7.1%
1990 to 1994 8.1%
1980 to 1989 16.9%
1970 to 1979 18.1%
1969 or Earlier 47.4%
Median Year Structure Built 1971

Source: U.S. Bureau of the Census, 2000 Census of Population and Housing.

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 Market Profile

Minneapolis MSA
Area: 6,092.68 Square miles
Custom Polygon

Top 3 Tapestry Segments

1. Sophisticated Squires
2. Main Street, USA
3. Up and Coming Families

2010 Consumer Spending shows the amount spent on a variety of goods and services by households that reside in the market
area. Expenditures are shown by broad budget categories that are not mutually exclusive. Consumer spending does not equal
business revenue.
Apparel & Services: Total $ $2,765,894,532
Average Spent $2,149.74
Spending Potential Index 90
Computers & Accessories: Total $ $365,894,385
Average Spent $284.38
Spending Potential Index 129
Education: Total $ $2,095,285,206
Average Spent $1,628.52
Spending Potential Index 134
Entertainment/Recreation: Total $ $5,337,077,645
Average Spent $4,148.14
Spending Potential Index 129
Food at Home: Total $ $7,119,937,314
Average Spent $5,533.84
Spending Potential Index 124
Food Away from Home: Total $ $5,270,094,416
Average Spent $4,096.08
Spending Potential Index 127
Health Care: Total $ $5,756,525,811
Average Spent $4,474.15
Spending Potential Index 120
HH Furnishings & Equipment: Total $ $2,976,077,614
Average Spent $2,313.10
Spending Potential Index 112
Investments: Total $ $2,687,816,192
Average Spent $2,089.06
Spending Potential Index 120
Retail Goods: Total $ $38,275,759,593
Average Spent $29,749.12
Spending Potential Index 120
Shelter: Total $ $26,541,649,511
Average Spent $20,629.01
Spending Potential Index 131
TV/Video/Audio: Total $ $1,993,458,343
Average Spent $1,549.38
Spending Potential Index 125
Travel: Total $ $3,173,689,834
Average Spent $2,466.69
Spending Potential Index 130
Vehicle Maintenance & Repairs: Total $ $1,519,116,546
Average Spent $1,180.71
Spending Potential Index 125

Data Note: The Spending Potential Index represents the amount spent in the area relative to a national average of 100.

Source: Consumer Spending data are derived from the 2005 and 2006 Consumer Expenditure Surveys, Bureau of Labor Statistics. Esri.

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