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Nancy Pauly
To cite this article: Nancy Pauly (2003) Interpreting Visual Culture as Cultural
Narratives in Teacher Education, Studies in Art Education, 44:3, 264-284, DOI:
10.1080/00393541.2003.11651743
Article views: 94
Correspondence Although many teachers explore art images with students as a source of personal
regarding this arricle inspiration for artrnaking, they rarely interpret images as visual culture. Such
should be addressed images exist within networks of culturally learned meanings and power relations
ro the author, Art that surround the production and consumption of images. Teachers rarely
Education Program, consider how viewers negotiate meanings by linking images with cultural narratives
Department of
that help them understand the ways cultural knowledge is learned, performed, and
Educational Specialties,
may be transformed. This study shows how elementary preservice teachers in an
University of New
Mexico, 204 Masley
art methods class investigated an image using codes of representation; their own
Hall, Albuquerque, subjectivities; cultural-historical contexts; intertextual connections and modalities;
NM 87131. E-mail: cultural narratives; potential social consequences; and, responsive action.
npauly@unm.edu
Although visual images emerged in the last century as one of the most
The author wishes to
thank B. Robert
pervasive forms of communication, their enormous social, historical, and
Tabachnick for his cultural power as cultural texts is largely ignored in schools. Yet, visual
steadfast guidance and images, and the experiences associated with seeing or being seen, saturate
wisdom as well as
Freida High W.
public and private spaces and influence how children, adolescents, and
Tesfagiorgis, Gloria teachers learn, perform, or transform their identities, values, and behaviors.
Ladson-Billings, and Further, images as visual culture, participate within networks of culturally
Nicholas Mirzoeff for
mediated processes and power relations while they appear as common
their scholarship and
inspiration. sense (Hall, 1996a) or "the way it is." Art teachers and students need to
examine these encounters with images and how meaning is negotiated by
viewers through these culturally learned lenses, sociocultural contexts, and
embodied experiences.
The meanings of most images today are commonly learned in multi-
modal 'televisual' environments in which interpretations are linked to
dramatic stories and music. Here people encounter mass media images
that are designed to sell products, politicians, versions of history, or other
cultural views by linking them with narratives, symbolic desires and plea-
sures. I use the metaphor cultural narratives, or social stories, to imply that
humans interpret visual culture through broad intertextuallinks that influ-
ence them to construct meanings as modes of representation that tell social
stories (Friedman, 1998; Pauly, 2002). These narratives refer to how
history is told, what is considered culturally valuable, how social identities
are imagined, who is considered beautiful, and what is more possible to
think or imagine in the future. Most people unconsciously perform the
messages implied by the images they encounter in multiple sociocultural
locations (Moore, 1994). Yet individuals fail to critique their influence or
acknowledge their own potential to transform negative messages through
alternative social acts, such as artmaking.
grew up is something we carry with us when viewing an art work" (p, 90).
More recently Sullivan (2002) applied similar ideas to visual culture,
noting that "how we extract meaning from visual information is informed
in part by those who make art, and further extended by those who help us
to interpret the ideas and images that influence what we see, and how we
see" (p. 24).
Discourse Analysis and Cultural Narratives
Discourse analysis and cultural narratives were the analytic tools used in
this study. I adapted discourse analysis from the work by Fiske (I996) in
media studies, and Gee (I999) in literacy studies, to analyze the ways that
visual images might act as cultural texts that circulate cultural meanings.
Fiske defines discourse as "language in social use" (I996, p.3) and uses
discourse analysis as a way to investigate how power works in media
events. Gee defines "discourse analysis, [as) the analysis of language as it is
used to enact activities, perspectives and identities" (I999, pp. 4-5).
Discourses are constantly working in our minds to describe the ways we
imagine ourselves and participate as members of various groups to "make
sense" of things we experience. Discourses serve us, as users or producers of
images and other texts, to understand, circulate, or challenge the meanings
we make.
Hall (I996a) asserts that most people consume and construct meanings
about images and discourses using narrative forms to think about people
like or unlike themselves. He suggests:
Identity is within discourse, within representation. It is constituted
in part by representation. Identity is a narrative of the self; it's the
story we tell about the self in order to know who we are. (p. 16)
Extending Hall's notion of self, we initially experience visual images
through our memory, imagination, and our body as performed meanings.
From this we interpret those sensations and desires into narrative or
dramatic forms of knowing rather than through logical or rhetorical uses of
speech. It can be argued that we make sense of images as "cultural narra-
tives," a term derived from Susan Friedman (1998):
Cultural narratives encode and encrypt in story form the norms,
values, and ideologies of the social order ...around which institutions
of gender, race, class, and sexuality are organized. Cultural narratives
also tell the strategic plots of interaction and resistance as groups and
individuals negotiate with and against hegemonic scripts and histories.
(p.8)
In this study, the term "cultural narratives" also refers to myths about
the culturally learned codes of thought, feeling, and action that are legiti-
mated within groups. As Lyotard (I984) has suggested, narratives may
take many forms such as personal, familial, ethnic, racialized, gendered,
institutional and "master" narratives. To sum up, people use images
symbolically and emotionally as parts of cultural narratives that do not
necessarilyfollow rational patterns of argumentation but rather satisfy their
needs and desires that inform the ways they think, act, dress, speak or
imagine themselves as "people like us."
Purpose of the Study
The purpose of this study was to explore the need for reflective practice
and approaches to interpreting visual culture in teacher education. More
specifically, this study sought to investigate how readings and interpretive
experiences might help students interrogate visual culture in terms of the
complexity of knowledge construction; the pervasiveness of cultural
learning; the performance of cultural narrative, and the possibility of trans-
formation through action. Without deeply investigating the complex
networks of meaning and power within which images are connected,
students will continue to assume that the plethora of image-narratives they
consume every day symbolize cultural normality.
The study of visual culture is not about the objects studied, but the
questions asked about visual images, objects, environments, and the
phenomena of seeing and being seen. In other words, the shift to visual
culture art education (Duncum, 2002) is not about including shopping
mall environments and excluding Manet paintings, but rather asking new
questions about both. For example, in this study preservice elementary
teachers were asked to choose any visual image and respond to questions
that were designed to help them interpret connections between an image
using six approaches to visual culture study. These included multiple codes
of representation, their own culturally-learned subjectivities: cultural-
historical contexts; intertextual connections and modalities; cultural narra-
tives; potential social consequences; and, responsible actions they might
take to respond to the messages implied in the image in their lives and
future classrooms. In general, I studied how they reasoned about how
images might influence people to think, feel, do, or imagine their social
identities and histories.
In this study, preservice teachers were asked to write an essay entitled,
"Cultural Interpretation of Art/Popular Culture." The term "cultural
interpretation" was adapted from an article by Hicks (1992/3, p. 79) who
extended Lanier's work. There is a need, however, to differentiate between
a "cultural interpretation" essay and other writings about artistic interpre-
tation. Barrett (2000) advocates writing persuasive arguments that are
"reasonable, convincing, enlightening and informative" (p. 6). Although
the preservice teachers in this study were expected to reference the salient
characteristics about the artwork in compelling ways, the cultural interpre-
tation essays were designed to help them become more aware of how they
learned to associate images with other images and cultural texts.
Six Culturally Learned Approaches for Interpreting
Visual Culture
To prepare the assignment that students used as a part of this study, I
surveyed the literature of visual cultural studies and findings were summa-
rized according to how meanings are interpreted, performed and trans-
Males (3) 0 1 0 2 0 0 0
Spring'98
Females(31 ) 3 14 1 7 6 0 0
Spring '98
Males (6) 0 1 2 1 1 1 0
Fall '98
Females(31 ) 2 13 5 4 3 2 2
Fall '98
Group Total 5 29 8 14 10 3 2
71
and admired which can place a mental pressure on girls, who are
already conscious of their bodies. The slim, hourglass figure is
constantly thrown in the face of young girls from Barbie dolls to
society.
Kim interpreted the exaggerated proportion of Ariel's body parts as
both "child-like" and womanly, thus suggesting "a child sex symbol." She
used the fourth approach, intertextualarticulation, to link this image with
Barbie dolls and images found elsewhere in society to suggest the ways that
this type of image is regularly repeated in girls' lives. She suggested the
resulting social consequence as "mental pressure on girls, who are already
conscious of their bodies," which is approach five. Other participants
mentioned how some girls and women act on these images by excessive
exercise, dieting, anorexia, and bulimia. For example, Natalie wrote,
"when I look at these images I feel inferior. I am an intelligent woman but
I still feel ifI were thinner, I would be a better person."
Many participants interpreted images through approach two, what
Moore (1994, p. 3) calls a "lived anatomy", this means the ways people
learn about their gendered identities and ethnicities through their bodies
in relationships with other people and "cultural texts" of representation.
For example, they used an awareness of experiences (80%), ethnicities
(53%), learning intersubjectively (66%), and maintenance through perfor-
mance (63%). Kim, an Asian American, wrote,
Like many people, I grew up with Disney. As a little girl, my
favorites were Sleeping Beautyand Snow White.... I associated beauty
with blond hair and blue eyes... As a child, I took a bath evety day
and scrubbed my skin because I thought beauty was associated with
fair skin color ... I have had to learn and constantly struggle with the
issue of beauty by molding my image of beauty that is diverse and
less Westernized ... At one time, I went through a phase where my
hair could would get lighter and lighter because I did not want to
look like other Asian women.
Kim illustrated how cultural narratives about beauty are learned and
lived when she tried to lighten her skin "snow white" and to mask her
"sleeping beauty" by lightening her hair.
In the following extract, Kim used the fourth approach, intertextual
articulation to link the image of Ariel with the movie text, as well as the
fifth approach, potential culturalconsequences. Kim writes,
To be with Prince Eric, she trades her most valuable possession, her
voice, for entrance to the Prince and his world. This act falls into the
sacrificing heroine in most Disney films....Ariel's self-mutilation of
her fins for legs indicates conformity that women give into for the
sake of beauty. Her loss of voice is a loss of herself. In the scene
where Ursula, the sea witch, convinces Ariel that her voice will be
useless, she says, 'You'll have your looks! Your pretty face! And don't
underestimate the importance of body language.' Now what kind of
that grew up loving GI Joe will not have any terrible effects from GI
Joe's obvious shortcomings ... My friends who shared the joy of
wreaking havoc and war upon each other's GI Joe figures all have
grown up fine as well...Just as when I decide to tackle my roommate
and punch him in the arm after he makes fun of me...GI Joe hasn't
made me behave in that aggressive manner. It's an adult choice I
make. I think it's an awful travesty that we choose to blame defense-
less toys for our societal shortcomings. Problems are more complex
than that. So I say, leave my friends pictured here alone. They aren't
causing problems, they are merely bringing entertainment and joy to
our youth.
After Mike elaborated all of the cultural meanings associated with GI
Joe, he dismissed their influences ultimately because he "turned out all
right" due to parental and other societal influences. Mike's assertion
suggests that he thinks GI Joe acts in a world independent of networks of
meaning and power within which this doll participates (and for which he
persuasivelyargued). Mike seems to believe that only extremely violent acts
indicate that discourses within which GI Joe participates are active in
children's lives.
Mike might be trying to say that his behavior is influenced by multiple
forces, of which this toy plays an insignificant part. He advises the reader,
to "leave his GI Joe buddies alone" since "they are merely bringing enter-
tainment and joy to our youth." This statement is similar to Tavin's
(2001, p. 141) that students learn to separate the pleasure and entertain-
ment value of popular texts from the political.
In contrast to these experiences other participants chose art works that
worked toward challenging dominant cultural narratives.
Lois Mailou Jones and Marlon Banks:
Recovering the Past and Discovering the Future
Of the participants, 16% found artists, illustrators, or advertisers who,
they argued, were responding to the negative stereotypes of their cultural
group through a creative relationship with history, memories, images, or
stories aimed at remembering the past and envisioning future possibilities,
what Hall has called "cultural recovery" (Hall, 1989, p.19).
For example, Mary Ann, a White female, interpreted Lois Mailou
Jones's TheAscent ofEthiopia (I932) in terms of jones's exploration of the
roots of African-American history and the importance of the arts during
the Harlem Renaissance. She also linked it with achievements by African
Americans; hope in the face of racism; injustice in the present; and
empowerment for the future. Mary Ann provided historical context:
TheAscent ofEthiopia.. .immediately suggested honor, prestige, and
respect to me... Lois Mailou Jones... was influenced by travels in
Europe, Africa, Haiti, and more than 45 years of teaching at Howard
University, and also by her immense love of her culture...
Figure I. TheAscent of
Ethiopia; Lois Mallou Jones
(American, 1906-1998), 1932.
Milwaukee Art Museum,
Purchase, African American
Art Acquisition Fund,
matching funds from Suzanne
and Richard Pieper, with addi-
tional support from Arthur
and Dorothy Nelle Sanders.
anatomy" when she bathed her skin to achieve "snow white" beauty.
Participants such as Mike, who described the ways he used GI Joe to
participate within military narratives of the 1980s, investigated the histor-
ical-cultural contexts during which images circulated. Most participants
linked images with other cultural artifacts, narratives, memories, pleasures,
and desires. They showed how images may strengthen or challenge the
possible social consequences active in their world. For instance, Mary Ann
linked images of Jones and Banks to illustrate the ways they both used art
to strengthen or challenge cultural narratives about African Americans.
Finally, participants suggested how they might respond to image-narratives
through their thoughts and actions, such as Mary Ann's desire to use
Jones's artwork to remember the past, imagine future possibilities, and act
in the present.
Although participants were generally capable of using these approaches,
some essays lacked deep analysis and well-developed contexrualization. As a
part of the assignment, students were encouraged to interview three people,
unlike themselves in social categories, to hear multiple points of view. Mike
and Kim, like other participants, at some point rrivialized the importance of
visual culture in terms of knowledge construction and power relations.
These trivializations suggests that the power and influence of visual culture
is often normalized and dismissed. In conclusion, this study offers six
approaches that teachersand their students might use to unpack the culturally
learned meanings associated with images from a visual cultural perspective.
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