Hitwise Monthly Category Report - Real Estate

Hitwise Custom Report for Business and Finance - Real Estate

Based on US Internet usage
for the month of January, 2011

All material © Copyright 1998-2011 Hitwise Pty. Ltd. ABN 41 081 470 117. All rights reserved.
Report ID: 5913
 Based on Hitwise United States data

Hitwise Monthly Category Report - Real Estate 1

Traffic Distribution Analysis

35.68% of all visits to the online 'Business and Finance - Real Estate' industry went to the top 10 websites for the month of January, 2011.
45.59% went to the top 20 websites and 72.02% went to the top 100 websites.

Visit Duration Analysis

The average visit duration for visits to the online 'Business and Finance - Real Estate' industry was 9 minutes, 2 seconds for the month of
January, 2011. This is a minimal increase from last months average visit duration of 8 minutes, 46 seconds.

All material © Copyright 1998-2011 Hitwise Pty. Ltd. ABN 41 081 470 117. All rights reserved.
Report ID: 5913
 Based on Hitwise United States data

Hitwise Monthly Category Report - Real Estate 2

Sites That Entered and Left the Top 100

The monthly churn in the Top 100 in the 'Business and Finance - Real Estate' industry for the month of January, 2011 based on visits was
7.0%, which means that 7 websites in this industry's Top 100 rankings have changed since December, 2010.

Websites that entered the Top 100 were:

December, 2010 Rank January, 2011 Rank Website Domain

112 79 I Rent To Own www.irenttoown.com
109 86 www.ultraforeclosures.us www.ultraforeclosures.us
104 89 Estately www.estately.com
103 91 Bluegreen www.bluegreenonline.com
106 95 MRMLS Central Site www.imrmls.com
105 99 Realestatebook.com www.realestatebook.com
125 100 Seniors for Living www.seniorsforliving.com

Websites that have left the Top 100 were:

December, 2010 Rank January, 2011 Rank Website Domain

60 116 Westfield Shopping Centres - United States www.westfield.com
63 3,156 Housing Watch www.housingwatch.com
75 217 Investor Wealth www.investorwealth.com
78 143 JustListed.com www.justlisted.com
79 2,695 Section 8 Assistance www.section8-assistance.com
91 114 RoomMates.com www.roommates.com
99 109 National Association of Realtors www.realtor.org

* Note: DNR = Did Not Rank

All material © Copyright 1998-2011 Hitwise Pty. Ltd. ABN 41 081 470 117. All rights reserved.
Report ID: 5913
 Based on Hitwise United States data

Hitwise Monthly Category Report - Real Estate 3

Real Estate Category Top 20 Websites

The table below shows the Top 20 websites in the 'Business and Finance - Real Estate' online industry for the month of January, 2011
based on visits.

The Property category focuses on residential and commercial real estate and property services including agency websites, real estate
databases, classifieds of properties to buy, sell, rent or lease as well as services specifically catering to home buyers, sellers or renters.

Total websites that ranked with currently selected options: 4,447

Category Contribution Percentage: 0.49%

Rank Website Domain Market Share Dec '10 Nov '10 Oct '10
1. Yahoo! Real Estate realestate.yahoo.com 6.58% 1 1 2
2. FrontDoor Real Estate www.frontdoor.com 5.78% 53 38 9
3. Realtor.com www.realtor.com 5.71% 2 2 1
4. Zillow www.zillow.com 4.21% 3 3 3
5. Trulia.com www.trulia.com 3.65% 4 4 4
6. Rent.com www.rent.com 2.57% 5 5 5
7. Homes.com www.homes.com 2.19% 7 7 7
8. ZipRealty www.ziprealty.com 1.81% 6 6 6
9. MSN Real Estate realestate.msn.com 1.62% 8 8 8
10. Apartment Guide www.apartmentguide.com 1.57% 12 10 10
11. MyNewPlace www.mynewplace.com 1.34% 9 9 11
12. Apartments.com www.apartments.com 1.21% 11 11 13
13. Rentals.com www.rentals.com 1.17% 14 13 16
14. ForRent.com www.forrent.com 1.06% 13 12 14
15. RE/MAX Real Estate www.remax.com 1.00% 16 14 15
16. LoopNet www.loopnet.com 0.91% 15 15 18
17. HomeAway www.homeaway.com 0.85% 26 28 32
18. AOL Real Estate www.realestate.aol.com 0.82% 10 24 12
19. Weichert.com www.weichert.com 0.77% 19 21 24
20. HotPads.com www.hotpads.com 0.77% 21 23 25

Note: DNR = Did Not Rank

Note - the Hitwise data featured is based on US market share of visits, which is the percentage of online traffic to the domain or category,
from the Hitwise sample of 10 million US Internet users. Hitwise ranks over 1 million unique websites on a daily basis, including sub-
domains of larger websites. Hitwise categorizes websites into industries on the basis of subject matter and content, as well as market
orientation and competitive context.

Source: Hitwise

All material © Copyright 1998-2011 Hitwise Pty. Ltd. ABN 41 081 470 117. All rights reserved.
Report ID: 5913
 Based on Hitwise United States data

Hitwise Monthly Category Report - Real Estate 4

Top Real Estate Search Terms

The following report lists the most popular search terms for the 4 weeks ending 01/29/2011, that resulted in traffic to websites classified
by Hitwise within the 'Business and Finance - Real Estate' industry. For example, the most popular search term was 'realtor.com'
representing 1.09% of all search terms that delivered users to websites classified by Hitwise within the 'Business and Finance - Real
Estate' industry.

Displaying 1 to 30 of 49,963 search terms.

Rank Search Term Clicks

1. realtor.com 1.09%
2. zillow 0.58%
3. realtor 0.43%
4. apartments for rent 0.41%
5. zillow.com 0.39%
6. century 21 0.39%
7. real estate 0.34%
8. remax 0.33%
9. houses for rent 0.32%
10. trulia 0.28%
11. homes for sale 0.28%
12. homes for rent 0.26%
13. apartment finder 0.21%
14. frontdoor.com 0.21%
15. coldwell banker 0.20%
16. houses for sale 0.18%
17. rent.com 0.18%
18. har.com 0.16%
19. homes.com 0.13%
20. apartments 0.13%
21. apartment guide 0.11%
22. har 0.11%
23. keller williams 0.10%
24. remax.com 0.09%
25. hud 0.09%
26. redfin 0.09%
27. zip realty 0.09%
28. mls 0.08%
29. www.realtor.com 0.08%
30. google 0.08%
Note: the data is based on a sample of 10 million US Internet users.

Source: Hitwise

All material © Copyright 1998-2011 Hitwise Pty. Ltd. ABN 41 081 470 117. All rights reserved.
Report ID: 5913
 Based on Hitwise United States data

Hitwise Monthly Category Report - Real Estate 5

Real Estate Category Fast Moving Websites

Fast Movers indicates local websites which have witnessed substantial increases in rank in the 'Business and Finance - Real Estate'
online industry. Charts show rank in the 'Business and Finance - Real Estate' online industry for the four months ending January, 2011.

StreetAdvisor Sun Realty

http://www.streetadvisor.com/ http://www.sunrealtync.com/

439 places 208 places

StreetAdvisor provides users with information on
streets they live in by allowing them to voice their
opinions.
Sun Realty helps vacation goers book coastal rental
accommodation and also offers real estate sales.
This site features information on vacationing in the
Outer Banks of North Carolina, as well as contact
details.

Garrett Realty Services Outer Bank Blue Realty

http://www.garrettrealty.com/ http://www.outerbanksblue.com/

499 places 426 places

No description Outer Bank Blue Realty Services is a family owned

and operated vacation rental management, property
management, and real esate company operated in
Kitty Hawk, North Carolina.

All material © Copyright 1998-2011 Hitwise Pty. Ltd. ABN 41 081 470 117. All rights reserved.
Report ID: 5913
 Based on Hitwise United States data

Hitwise Monthly Category Report - Real Estate 6

Real Estate Category Fast Moving Websites (continued)

HomeAway Second Porch

http://www.homeaway.com/ http://www.secondporch.com/

9 places 345 places

HomeAway is an online marketplace for vacation Second Porch is a completely new concept in the
rentals throughout the world. explosively growing vacation rental marketplace.

I Rent To Own FlipKey

http://www.irenttoown.com/ http://www.flipkey.com/

33 places 59 places

No description No description

All material © Copyright 1998-2011 Hitwise Pty. Ltd. ABN 41 081 470 117. All rights reserved.
Report ID: 5913
 Based on Hitwise United States data

Hitwise Monthly Category Report - Real Estate 7

Real Estate Category Fast Moving Websites (continued)

Prudential Gary Greene, Realtors BellMarc

http://www.garygreene.com/ http://www.bellmarc.com/

263 places 428 places

Prudential Gary Greene, Realtors specialize in BellMarc is a New York City real estate resource.
buying, selling and leasing properties. Details
include buying, selling, financing and contacts.

All material © Copyright 1998-2011 Hitwise Pty. Ltd. ABN 41 081 470 117. All rights reserved.
Report ID: 5913
 Based on Hitwise United States data

Hitwise Monthly Category Report - Real Estate 8

Hitwise Methodology

Hitwise monitors a range of Internet Service Provider (ISP) networks to capture the usage patterns of Internet users. The ISPs represent
a diverse range of metropolitan and regional areas including Internet access from home, work and educational institutions.

Each day, Hitwise extracts from its partner ISP networks a list of websites visited and ranks them according to a range of industry
standard metrics - including 'Visits', 'Pages' and 'Average Visit Time'. Hitwise also extracts Clickstream data which analyzes the
movements of visitors between websites.

Hitwise abides by local and international privacy legislation and analyzes all data in aggregate form. The Hitwise methodology is audited
by PricewaterhouseCoopers on a quarterly basis. To view the Hitwise privacy policy and methodology in full please visit
www.hitwise.com/us.

All material © Copyright 1998-2011 Hitwise Pty. Ltd. ABN 41 081 470 117. All rights reserved.
Report ID: 5913