TEN WAYS TO OPTIMISE YOUR TOLLFREE NUMBER

Whilst many companies fully utilise their 1800/1300 service to provide a high level of service to
their customers and generate additional business, some companies do not make full use of their
numbers. Toll Free is used to „ENGAGE‟ customers pre-sales and post-sales.

Here are some ideas that may help:

1. Write to your top 100 customers and inform them as valued customers they can now call
your toll free number. Remember 80 percent of your sales probably come from only 20
percent of your customers ~ treat them as this important.

2. Display your 1800/1300 Number prominently: Don‟t hide it - Print your 1800 Number on
everything: letterhead, business cards, printed pens, on your brochures and in advertising
etc.

3. Ensure your 1800/1300 Number is in the Yellow Pages: It is a fact that if a customer sees
two advertisements they will most likely call the one with a Toll Free number (its free to call)

4. Utilise TollFree Smart features such as “time of day diversion or call forward on busy” so that
callers after hours, weekends and public holidays or if your lines are busy are not “lost”.

5. Consider more than one TollFree Numbers ~ (if they are both used, the combined call costs
shouldn‟t be any greater than only using one number) so you can use one for special
promotions or a particular media. The monthly call statistics (ViSight Reporting) will then
provide an accurate measure of advertising results.

6. Remember if you are a small company you benefit as much if not more than a big company
using Toll Free, as it adds credibility to your image.

7. Use printed pens, fridge magnets, or other promotions gifts to get your 1800/1300 message
across.

8. Get a WordNumber, if you have a numeric 1800/1300 number. Many companies have now
taken 1800/1300 WordNumbers and the advertising and promotion of them is only in its
infancy. In two years time this will be a huge phenomenon but by then all the best
WordNumbers will be long gone. Why, because WordNumbers really are the easiest way for
people to remember your phone number to buy your products or service.

9. Use the artwork we supply free, to advertise your 1800/1300 WordNumber.

1 8 0 0 8 8 F3 R7 E3 E3

Why?
It displays both the word and the number for callers who are still unsure how to dial a
WordNumber.

10. Use Cyngus Technology Sdn Bhd for ongoing consultancy to get the best from your TollFree
numbers ~ we will tell you about new features, assist you with analysing your reports at no
additional cost to you.

Cyngus Technologies Sdn. Bhd. (747223-D)

Level 29 South, Menara TM, Jalan Pantai Baharu, 50672 Kuala Lumpur Malaysia
TollFree: 1800 88 FREE (3733) Fax: +60 3 2240 0109
in partnership with