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PreK-12 Special Education Market Forecast 2010

July 21, 2010

PreK-12 Special Education Market Forecast 2010 is a new report from Simba
Information that examines the business and market metrics for this dynamic segment of
the school market.

The report offers Simba’s trademark comprehensive analysis of the trends,

opportunities and challenges in this market segment to guide publishers, service
providers and marketers.

Topics include:

Size and structure of the PreK-12 special education market segment,

Pertinent state and federal policy guidelines,
Funding resources,
Decision-makers and the purchasing process,
Critical instructional materials and assessments used in special education,
How technology is impacting delivery of services and instruction.

PreK-12 Special Education Market Forecast 2010 is designed to provide usable

market and business intelligence for publishing, editorial, marketing, business
development and investment professionals responsible for creating strategies to
succeed in this market segment.

Table of Contents

Table of Contents

Methodology

Executive Summary
Chapter 1: Special Education Market Size and Structure
Introduction
Special Education is Not Homogeneous
Categories of Disabilities
Where Services are Provided
Response to Intervention Emerges
RtI Gives New Meaning to Grouping
Districts Personalize RtI
RtI Grows Quickly
Reducing Special Education Referrals
RtI Case Study Missouri
RtI Case Study Boston Public Schools
RtI Case Study: Mobile County, Ala., Public Schools
State’s Use of RtI Varies
Early Intervention Services
Services in the Least Restrictive Environment
Universal Design for Learning Opens Access
Focus on Prevention through Intervention
9% of 3-21 Population Has Special Needs
Special Education Population Growth Slows

Table 1.1: Impact of RtI on Special Education Referrals, 2009

Table 1.2: Children Served Under IDEA, Part B, 2003-2008
Table 1.3: Public PreK-12 Students Served Under IDEA, Part B, by Age and
Disability Category, Fall 2007

Chapter 2: Policy, Legislation and Funding

Introduction
IDEA Is Major Federal Policy Setter
Implementation of Federal Policy Varies
NCLB Had Dramatic Effect on Special Education
Reauthorization of ESEA Could Bring More Change
NIMAS Aims to Improve Access to Instructional Materials
Bookshare Helps with Conversion
Pearson and Blio Offer ALternatives
Update on Several State Initiatives in Special Education
Per Student Costs Increase in Special Education
IDEA is Primarily Channel for Federal Special Education Funding
Fiscal 2011 State Grant Request Increases 2.2%
Early Intervention Services
ARRA Boosts IDEA Funding
Other Federal Programs Help RtI as Well
State and Local Funding Is Main Support for Special Education
 Table 2.1: Federal IDEA Funding, FY 2009-FY 2011P
Table 2.2: Federal Grants to States for Special Education, FY 2011P
Table 2.3: IDEA ARRA State Grant Spending by State
PreK-12 Special Education Market Forecast 2010

Chapter 3: Special Education in Schools: Simba Information/MDR Survey Results

Introduction
Characteristics of Survey Respondents
Schools Trying to Mainstream Special Needs Students
Districts See Some Growth in Children Classified with Special Needs
Special Needs Children Educated in District Schools
Majority of Special Needs Children are Mainstreamed
Use of RtI Increases in 2009-2010
RtI Targeted at about 20% of Students
Most Frequently Used Instructional Materials
Purchasing Decisions Made Most Often at District Level
Manipulatives Used Most Frequently in Elementary Special Education
Print Texts, Computers Adaptive Programs Top Middle Schools List
Digital Texts Make Headway in High School Special Education
Manipulatives Viewed as Most Effective in Special Education
Manipulatives, Textbooks Remain Strong in RtI
Manipulatives Viewed as Most Effective in RtI
Intrest in Technology, But Not Integral Use…Yet
Computer Use is Occasional Not Primary
Free Web Resources Support Core Programs
Paper and Pencil Predominate for Assessment

Table 3.1: Growth in Special Needs Students, 2010 vs. 2009

Table 3.2: Change in Students Receiving RtI Support 2010 vs. 2009
Table 3.3: Most Often Used Devices and Instructional Materials, 2009-2010
Table 3.4: Comparison of Instructional Materials as to Provide Effect in Special
Education
Table 3.5: Comparison of Instructional Materials as to Positive Effect in RtI
Table 3.6: Time Spent Working on Computers
Table 3.7: Free Web Resources Used to Supplement Core Programs
Table 3.8: Most Frequently Used for Assessment in Special Education and RtI
_57

Chapter 4: Instructional Materials and Assessments

Introduction
Niches for Special Education Materials
Special Education Incorporates Formative Assessment
Alternative and Modified Assessment for Severe Disabilities
Publishers Providing Professional Development
 Team Teaching Used
RtI Requires Professional Development
Districts Look at New PD Models
Multi-Pronged Opportunity for Technology
Mixed Media Offers Variety of Solutions
Stimulus Funding Encouraged Technology Acquisitions
Technology Key for Data Management
Assistive and Medical Technology Expands
RtI and Special Education Attract a Variety of Publishers
Cambium Learning Group Invests in Assistive Technology
Special Education Materials Market Grows 2.6%
Secondary Schools Account for 51% of Special Education Materials Market
Federal Funds Enable Instructional Materials Spending
Purchasing Process and Decision-Makers
RtI Is Decided and Purchased at District Level
States Play a District but Nominal Role

Table 4.1: Selected Special Education Curriculum Material Categories

Table 4.2: Selected Publishers and Products
Table 4.3: Sales of Special Education Print and Electronic Media to the U.S.
PreK-12 School Market, 2009-2011P
Table 4.4: Sales of Special Education Materials by Level, 2010
Table 4.5: Funding Sources, Special Education Materials, 2010
Table 4.6: Comparing RtI Expenditure to Special Education Expenditure
Table 4.7: Who Initiated RtI Implementation
Table 4.8: District RtI Leaders

Chapter 5: Conclusions and Outlook

Introduction
Trends Unfolding Beyond 2011
What Educators are Looking for in Devices and Materials
Electronic Whiteboards Lead Device Wish List
Computer-Based Programs are Top Choice in Instructional Materials
Growth Areas for Special Education Include Autism and ADHD
Middle and High Schools are Areas of Growing Need
Moving Beyond Reading and Math
Transition Materials Sought to Assist Move to ‘Real World’
Demand Continues for English-Language Learners
The Need for Preschool Materials Will Rise
Best Practices for Publishers

Table 5.1: Sales of Special Education Print and Electronic Media to the U.S.
PreK-12 School Market, 2009-2011P
Table 5.2: Implementation Preferences for Equipment and Devices
 Table 5.3: Implementation Preferences for Instructional Materials

Chapter 6: Who’s Who

American Education Corp.
AutismPro
Cambium Learning Group
Carnegie Learning
Curriculum Advantage
Curriculum Associates
Digital Directions International
Houghton Mifflin Harcourt
McGraw-Hill Education
Mindplay
PCI Education
Pearson Education
Renaissance Learning
Scholastic Education
School Specialty Intervention
Scientific Learning
WestEd

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