D a v i d E v e r i t t – C a r l s o n

David Everitt-Carlson has worked in the communications industry his entire career. Graduating
from Southern Illinois University with a degree in Corporate Communications, Mr. Carlson was
first featured in the New York Art Directors Show in 1982 and began a career of industry firsts and
award winning work with companies such as The Richards Group in Dallas (Americas largest
independent privately held agency), Bozell & Jacobs/Dallas (American Airlines) and Earle Palmer Brown -
Wash D.C. (Marriott). His work for American Airlines ran on the the Super Bowl and garnered four
CLIO finalists which were followed by four more the following year for his work on Marriott and
one for personal work for a total of nine CLIOs in two years. Moving to Chicago, David continued
at Leo Burnett with award winning and performance driven work for Miller Brewing, Nintendo,
Sony & Kellogg’s.

He has been described by colleagues as a “Strategic eccentric”. “The most business oriented
creative I’ve ever worked with” and “a lawyer/poet” – all interestingly accurate. David was
promoted to VP/Creative Director in 92 and moved to Korea with Burnett in 95 as VP/Executive
Creative Dirẹctor on the heels of his team’s Nintendo GameBoy adult campaign achieving both a
Chicago Film Festival Gold Award and 2 ½ times the projected sales volume. David authored the
theme Have You Had Your Fun Today? This campaign is now taught as a case study at the Kellogg
School of Management at Northwestern Illinois University.

After two years with Burnett Korea, he formed Korea’s first 100% foreign invested advertising
agency, CarlsonCreative, Inc, in Seoul in 1997 and successfully competed against two major
multinational agencies to win the British American Tobacco account. CarlsonCreative also served
the Korean Ministry of Finance, Samsung, LG and Hyundai and received creative awards from the
New York Art Directors show, The New York Festivals and the Korean Art Directors club. David
sold CarlsonCreative in 2003.

He moved to Vietnam in 2005 and continues to lecture and consult on Advertising, Marketing,
New Media, Social Marketing and the opportunities of Web 2.0 and beyond for Global 500
companies and Universities. His blog, The Wild Wild East Dailies, rose to number 5000 in a world
of over 120 million blogs in three years. That blog has migrated into A Suspension of Disbeliefs
and continues to gain share and readers.

In 2010 David co-founded aSaigon/CreativeMorning, a monthly speaker series that brings world-
class creative thought leaders to Saigon for intimate discussions with Vietnam's young creative
minds. As Director he curates a salon that covers art, music, design, architecture, cuisine and all
manner of the creative arts. David Everitt-Carlson's complete profile is available on LinkedIn.