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GROUP NAME: Sennheiser headphones HASHTAG: #soundwavesyourway

PLATFORM: Instagram PLAN DESCRIPTION:


MONTH DAY DATE

January Fri 8th An introduction to the product, so our audince knows what we
are advertising
January Wed 13th This will display the whole range and the customisabilty of the headphones

January Fri 15th A video of the headphones to give the customers an insight into the product

January Sat 16th A poll on stories to gather audinces reactions

Januray Sun 17th A q&a on instagram stories to gather any neew ideas or answer faq

January Tue 19th A post describing the wireless part

January Thurs 21st A image of the campaigns poster, showing other parts of the campaign so they
recognise it
January Sat 23rd A reel of one of us wearing the headphones, demonstration video?

January Sun 24th A story containing a countdown to build anticipation

January Tue 26th A post talking about charging speed and cable, battery life

January Thurs 28th The radio advert

January Friday 29th BTS of making the radio advert

January Sun 31st Meet the team story, making it seem more personal

February Tue 2nd Post about the sticker packs, themed?

February Thurs 4th Sneak peak of tv advert, post

February Sat 6th Upload full advert to IGTV

February Sun 7th BTS of filmed advert, reel

February Tue 9th Story q&a about tv advert

February Thurs 11th post & story countdown till 'release' (due date)
ndwavesyourway

CONTENT

dince knows what we An image of the headphones

ustomisabilty of the headphones Different images of the headphones and colours

tomers an insight into the product A promtional reel

A image on instagram story along with a poll

neew ideas or answer faq A q&a featuring headphones

A post with picture of headphones

other parts of the campaign so they A post conatining the poster we plan to use

es, demonstration video? A short reel maybe 5 seconds

picture of headphones

able, battery life picture of cable and headphones

the finished radio advert

reel of BTS

short introduction of us

Post, multiple photos

short clip from tv advert

the full tv advert

bloopers and BTS

clips/ answering questions

collage/ monatge?

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