CONTROL DE LIQUIDOS

FUNDACION SAN MATEO.

Laura Juliana jimenez castañeda
Deivid steven saenz arango
1
Company
Logotype
Your Company Name (C) Copyright (Print Date) All Rights Reserved ARR 3
 TABLE OF CONTENTS
1. THE COMPANY
1.1. Introduction to Company
1.2. Business Description
1.3. Vision
1.4. Mission Statementa
1.5. Organizational Values
1.6. Business Model
1.7. Business Growth Opportunities
2. INDUSTRY AND MARKET ANALYSIS
2.1. Industry structure
2.2. Market trends
2.3. Market size and Growth Projections
2.4. Target Market / Customer Profile
2.5. Competitive Analysis
3. MARKETING PLAN
3.1. Overall Market Strategy
3.2. Positioning
3.3. Product Strategy
3.4. Pricing Strategy
3.5. Distribution Strategy
3.6. Advertising and Promotion
4. PRODUCTION AND MANAGEMENT
4.1. Facilities and Premises
4.2. Equipment and Production
4.3. Value Chain
4.4. Production Processes
5. OPERATIONS PLAN
5.1. Organizational Structure
5.2. Operating Procedures
5.3. Human Resources
5.4. Skills Development
6. RISK ASSESSMENT
7. FINANCIAL PLAN
7.1. Operating Assumptions
7.2. Financial Projections
8. SCHEDULE
9. SHAREHOLDER STRUCTURE

2
Company Your Company Name (C) Copyright (Print Date) All Rights Reserved
Logotype
1. THE COMPANY
1.1. Introduction to Company
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printing and typesetting industry. Lorem Ipsum
has been the industry's
standard dummy text
ever since the 1500s,
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type and scrambled it
to make a type
specimen book. It has
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printing and typesetting industry. Lorem Ipsum
has been the industry's standard dummy text ever
since the 1500s, when an unknown printer took a
galley of type and scrambled it to make a type
specimen book. It has survived not only five
centuries, but also the leap into electronic
typesetting, remaining essentially unchanged. It
was popularised in the 1960s with the release of
Letraset sheets containing the 1960s with the
release of Letraset sheets containing Lorem
Ipsum passages, and more recently with desktop
publishing software like Aldus PageMaker
including versions of Lorem Ipsum..
recently with desktop publishing software like
Aldus PageMaker including versions of Lorem
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consectetur, adipisci velit, sed quia non
numquam eius modi tempora incidunt, ut labore
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1.3. Vision
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tincidunt. Ut wisi enim ad minim veniam, illum
dolore eu feugiat nulla facilisis at vero eros et
accumsan et iusto odio dignissim Lorem Ipsum is
simply dummy text of the printing and
typesetting industry. Lorem Ipsum has been the
industry's standard dummy text ever since the
1500s, when an unknown printer took a galley of
type and scrambled it to make a type specimen
book. It has survived not only five centuries, but
also the leap into electronic typesetting,
remaining essentially unchanged. It was
popularised in the 1960s with the release of

1.2. Business Description

Lorem Ipsum is simply dummy text of the
printing and typesetting industry. Lorem Ipsum
has been the industry's standard dummy text ever
since the 1500s, when an unknown printer took a
galley of type and scrambled it to make a type
specimen book. It has survived not only five
centuries, but also the leap into electronic
typesetting, remaining essentially unchanged. It
was popularised in the 1960s with the release of
Letraset sheets containing passages, and more

3
Company Your Company Name (C) Copyright (Print Date) All Rights Reserved
Logotype
 Letraset sheets containing Lorem Ipsum
passages, and more recently with desktop
publishing software ike Aldus PageMaker
including versions of

1.4. Mission Statement

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et accumsan et iusto odio dignissim qui blandit
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et feugiat nulla facilisis.

Lorem ipsum dolor sit amet, consectetuer

Letraset sheets containing PageMaker including
adipiscing elit, sed diam nonummy nibh euismod
versions of an unknown printer took a galley of
tincidunt ut laoreet dolore magna aliquam erat et
type and scrambled it to make a type specimen
accumsan et iusto odio dignissim qui blandit
book. It has survived not only five centuries, but
praesent luptatum zzril delenit augue duis dolore
also the leap into electronic typesetting,
et feugiat nulla facilisis.orem Ipsum.qui blandit
remaining essentially unchanged. It was
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popularised in the 1960s with the release of
et feugiat nulla facilisis.

1.5. Organizational Values

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ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in
hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros
et aLorem standard dummy text ever since the 1500s, when an unknown printer took a galley of type and
scrambled it to make a type specimen book. It has survived not only five centuriesccumsan et iusto odio
dignissim qui blandit praesent luptatum zzril delenit augue duis dolore et feugiat nulla facilisis.

1.6. Business Model

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totam rem aperiam eaque ipsa, quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt,
explicabo. nemo enim ipsam voluptatem, quia voluptas sit, aspernatur aut odit aut fugit, sed quia
consequuntur magni dolores eos, qui ratione voluptatem sequi nesciunt, neque porro quisquam est, qui
dolorem ipsum, quia dolor sit, amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora
incidunt, ut labore et dolore magnam aliquam quaerat voluptatem. ut enim ad minima veniam.

1.7. Business Growth Opportunities

4
Company Your Company Name (C) Copyright (Print Date) All Rights Reserved
Logotype
 is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's
standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled
it to make a type specimen book. It has survived not only five centuries, but also the leap into is simply
dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard
dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make
a type specimen book. It has survived not only five centuriesro eros et accumsan et iusto odio dignissim
qui blandit praesent luptatum zzril delenit augue duis dolore et feugiat nulla facilisis.

MOVE FAST AND BREAK THINGS

Lorem Ipsum is simply Lorem Ipsum is simply dummy text of the printing and typesetting
industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when
an unknown printer took a galley of type and scrambled it to make a type specimen book. It has
survived not only five centuries, but also the leap into Lorem Ipsum is simply dummy text of the
printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever
since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type
specimen book. It has survived not only five centuries

5
Company Your Company Name (C) Copyright (Print Date) All Rights Reserved
Logotype
2. INDUSTRY AND MARKET ANALYSIS
2.1. Industry structure
Lorem Ipsum is simply dummy text of the printing INNOVATE
and typesetting industry. Lorem Ipsum has been the Lorem Ipsum is simply dummy text
industry's standard dummy text ever since the 1500s, of the printing and typesetting
when an unknown printer took a galley of type and industry. Lorem Ipsum has been
scrambled it to make a type specimen book. It has the industry's standard dummy text
survived not only five centuries, but also the leap into ever since the 1500s, when an
electronic typesetting, remaining essentially unchanged. unknown printer took a galley of
It was popularised in the 1960s with the release of type and scrambled it to make a
Letraset sheets containing Lorem Ipsum passages, and type specimen book. It has
more recently with desktop publishing software like survived not only five centuries, but
Aldus PageMaker including versions of Lorem Ipsum. also the leap into electronic
6 typesetting, remaining essentially
unchanged. It was popularised in
5 the 1960s with the release of
Letraset sheets containing Lorem
Ipsum passages, and more recently
4 with desktop publishing software
like Aldus PageMaker including
Series 1 versions of Lorem Ipsum.
3
Series 2
Series 3
STAY FOCUSED
2 Lorem Ipsum is simply dummy text
of the printing and typesetting
industry. Lorem Ipsum has been
1
the industry's standard dummy text
ever since the 1500s, when an
0 unknown printer took a galley of
Category 1 Category 2 Category 3 Category 4 type and scrambled it to make a
type specimen book. It has
2.2. Market trends survived not only five centuries, but
Lorem Ipsum is simply dummy text of the printing also the leap into electronic
and typesetting industry. Lorem Ipsum has been the typesetting, remaining essentially
industry's standard dummy text ever since the 1500s, unchanged. It was popularised in
when with passages, and more recently with desktop the 1960s with the release of
publishing software like Aldus PageMaker including Letraset sheets containing Lorem
versions of Lorem Ipsum. Ipsum passages, and more recently
with desktop publishing software
like Aldus PageMaker including
versions of Lorem Ipsum.
2.3. Market size and Growth Projections
Lorem Ipsum is simply dummy text of the printing Lorem Ipsum is simply dummy text
and typesetting industry. Lorem Ipsum has been the
industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and

6
Company Your Company Name (C) Copyright (Print Date) All Rights Reserved
Logotype
 scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into
electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release
of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software
like Aldus PageMaker including versions scrambled it to make a type specimen book. It has survived not
only five centuries, but also the leap into electronic typesetting scrambled it to make a type specimen
book. It has survived not only five centuries, but also the leap into electronic typesetting scrambled it to
make a type specimen book. It has survived not only five centuries, but also the leap into electronic
typesetting of Lorem Ipsum.

Market A 2.4. Target Market / Customer Profile

Lorem Ipsum is simply dummy text of the printing
and typesetting industry. Lorem Ipsum has been the
industry's standard dummy text ever since the 1500s,
when an unknown printer took a galley of type and
1st Qtr scrambled it to make a type specimen book. It has
2nd Qtr
survived not only five centuries, but also the leap into
3rd Qtr
electronic typesetting, remaining essentially unchanged.
4th Qtr
It was popularised in the 1960s with the release of
Letraset sheets containing Lorem Ipsum passages, and
more recently with desktop publishing software like
Aldus PageMaker including versions of Lorem Ipsum.

2.5. Competitive Analysis

Lorem Ipsum is simply dummy text of the printing
and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s,
when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has
survived not only five centuries, but also the leap into electronic typesetting, remaining essentially
unchanged. It was popularised in the. It was unchanged. It was popularised in the 1960s with the release of
Letraset sheets containing Lorem Ipsum make a type specimen book. It has survived not only five
centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised
in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with
desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

7
Company Your Company Name (C) Copyright (Print Date) All Rights Reserved
Logotype
3. MARKETING PLAN
3.1. Overall Market Strategy
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been
the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type
and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap
into electronic typesetting, remaining type and scrambled it to make a type specimen book. It has survived
not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It
was popularised in the 1960s with the release of Letraset Ipsum passages, and more recently with desktop
publishing software like Aldus PageMaker including versions of Lorem Ipsum.

3.2. Positioning
Lorem Ipsum is simply dummy text of the
printing and typesetting industry. Lorem Ipsum
has been the industry's standard dummy text
ever since the 1500s, when an unknown printer
took a galley of type and scrambled it to make
a type specimen book. It has survived not only
five centuries, containing Lorem Ipsum
passages, and more recently with desktop
publishing software like Aldus PageMaker
including versions of Lorem Ipsum.

3.3. Product Strategy

Lorem Ipsum is simply dummy text of the
printing and typesetting industry. Lorem Ipsum
has been the industry's standard dummy text
ever since the 1500s, when an unknown printer
took a galley of type and scrambled it t type
and scrambled it to make a type specimen
book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining o
make a type specimen book. It has survived not only five centuries, but it to make a type specimen book.
It has survived not only five centuries, but also the leap into electronic typesetting scrambled it to make a
type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting of
Lorem Ipsum.

3.4. Target Market / Customer Profile

Lorem Ipsum is simply dummy text o type and scrambled it to make a type specimen book. It has
survived not only five centuries, but also the leap into electronic typesetting, remaining type and
scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into
electronic typesetting, remaining type and scrambled it to make a type specimen book. It has survived not
only five centuries, but also the leap into electronic typesetting, remaining f the printing and typesetting
industry. Lorem Ipsum has been the including versions of Lorem Ipsum.

3.5. Pricing Strategy

8
Company Your Company Name (C) Copyright (Print Date) All Rights Reserved
Logotype
 Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the
industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and
scrambled it to make

Product Prices

9
Company Your Company Name (C) Copyright (Print Date) All Rights Reserved
Logotype
 Letraset sheets containing Lorem Ipsum make a type specimen book. It has survived not only five
centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised
in the 1960s with the release of Letraset sheets containing Lorem Ipsum make a type specimen book, but
also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s
with the release of Letraset sheets containing Lorem Ipsum make a type specimen book. It has survived
not only five centuries, but also the leap into electronic typesetting, remaining essentially

3.6. Distribution Strategy

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been
the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type
and popularised of containing Lorem Ipsum passages, and more recently with desktop publishing software
like Aldus PageMaker including versions scrambled it to

3.7. Advertising and Promotion

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been
the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type
and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap,
remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets
containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus
PageMaker including versions scrambled it to

10
Company Your Company Name (C) Copyright (Print Date) All Rights Reserved
Logotype