ANALYSIS - 1 DATA TABULATION AND INTERPRETATION

Q. 1. GENDER WISE DISTRIBUTING OF POPULATION

GENDER %
MALE 70
FEMALE 30

FEMALE 30%

MALE 70%

INTERPRETATION: -

Out of total sample of 100 people, 70% of the respondents were male and 30% of the respondent
were female.
Q. 2. AGE WISE DISTRIBUTING OF POPULATION

AGE %
<30 27
30-40 25
40-50 32
50> 16

AGE%
16
27

32

25

INTERPRETATION: -

Out of total 100 respondents, 27% were less than 30 years, 25% were between 30-40 years, 32% were
between 40-50years and 16% were above 50 years.
Q. 3. ORIGIN WIE DISTRIBUTION OF POPULATION

ORIGIN % OF RESPONDENT
LOCAL 84
MIGRANT 16

16%

84%

INTERPRETATION: -

Out of total sample 84% of the people were local and 16% were from other states.
Q. 4. MARITAL STATUS WISE DISTRIBUTION OF POPULATION

MARITAL STATUS %
MARRIED 80
UNMARRIED 20

UNMARRIED 20%

MARRIED 80%

INTERPRETATION: -

The marital Status wise distribution of population shows that 80% of the respondents were married
and 20% were unmarried .
Q. 5. EDUCATIONAL QUALIFICATION WISE DISTRIBUTION OF POPULATION

EDUCATION %
UG 4
GRADUATION 45
PG 51

UG 4%

PG 51% GRADUATION 45%

INTERPRETATION: -

out of the samples taken only 4 were under graduates, 45 were graduates and 51 were post graduates.
Q. 6. ORGANISATION WISE DISTRIBUTION OF POPULATION

EMPLOYEE OF %
CENTRAL GOVT. 22
STATE GOVT. 46
SEMI GOVT. 32

46

32

22

CENTRAL GOVT. STATE GOVT. SEMI GOVT.

INTERPRETATION: -

out of the samples taken 22% were employee of Central Govt., 45 were State Govt.Employees and 32%
were semi government employees.

Q. 7. PAY SCALE WISE DISTRIBUTION OF POPULATION

PAY SCALE %
<10000 38
10000-15000 31
15000-20000 19
20000> 12

20000> 12

15000-20000 19

10000-15000 31

<10000 38

0 5 10 15 20 25 30 35 40

INTERPRETATION: -
38% people had the pay scale below Rs.10000, 31% of the respondents had the pay scale between
Rs.10000-15000, 19% had the pay scale between Rs. 15000-20000 and 125 had the pay scale
above Rs.20000

Q. 8. INVESTMENT OBJECTIVE OF THE RESPONDENT

INVESTMENT OBJECTIVE SCORE

TAX SAVING 311
RETURN 270
SAFETY 277
LIQUIDITY 144

LIQUIDITY 144
Investment Objective

SAFETY 277

RETURN 270

TAX SAVING 311

0 50 100 150 200 250 300 350

Score
INTERPRETATION: -

Tax Saving got maximum points as the investment objective i. e. maximum people ranked it as 1st
investment objective
safety was found to be as the 2nd most important investment objective
Return was ranked 3rd by maximum people.
Liquidity was ranked 4th by maximum people

RANK WISE DISTRIBUTION OF TAX SAVING AS OBJECTIVE

RANK TAX SAVING AS MOTIVE (%)

1 47
2 29
3 12
4 12

1 10%

4 40% 2 20%

3 30%

INTERPRETATION: -

out of the samples taken 22% were employee of Central Govt., 45 were State Govt.Employees and 32%
were semi government employees.
RANK WISE DISTRIBUTION OF RETURN AS OBJECTIVE

RANK TAX SAVING AS MOTIVE (%)

1 22
2 31
3 42
4 5

5%

22%

1
2
42% 3
4

31%

INTERPETATION
22% respondents ranked return as 1st investment objective, 31% ranked 2nd,
42% ranked 3rd and 5% as rank 4th

RANK WISE DISTRIBUTION OF SAFETY AS OBJECTIVE

RANK SAFETY AS MOTIVE (%)

1 28
2 31
3 31
4 10

1 10%

4 40% 2 20%

3 30%

INTERPETATION
28% respondents ranked 1st the safety objective, 31% ranked 2nd,
31% ranked 3rd and 10% ranked it as 4th

RANK WISE DISTRIBUTION OF LIQUIDITY AS OBJECTIVE

RANK LIQUIDITY AS MOTIVE (%)

1 3
2 10
3 15
4 72

10%

40% 20%

30%
INTERPETATION

03% respondents ranked 1st the Liquidity objective, 10% ranked 2nd,
15% ranked 3rd and 72% ranked it as 4th

Q. 9. INVESTMENT AVENUE IN ORDER OF PREFERENCE

PREFERED
INVESTMENT AVENUE SCORE
PF 706
MF 480
SS 487
FD 453
STOCK MARKET 331
GOLD 349
INSURANCE 459
REAL ESTATE 337

800

700

600

500

400

300
MF
FD

200 GOLD REAL ESTATE

100

0
MF FD GOLD REAL ESTATE
PF SS STOCK MARKET INSURANCE
 300
MF
FD

200 GOLD REAL ESTATE

100

0
MF FD GOLD REAL ESTATE
PF SS STOCK MARKET INSURANCE

INTERPETATION

03% respondents ranked 1st the Liquidity objective, 10% ranked 2nd,
15% ranked 3rd and 72% ranked it as 4th

RANK WISE DISTRIBUTION OF PF

RANK PF %
1 66
2 7
3 8
4 8
5 3
6 0
7 7
8 1

80

70

60

50

40 Column C
Column B
30

20

10

0
1 2 3 4 5 6 7 8
 10

0
1 2 3 4 5 6 7 8

INTERPRETATION

66% of the respondents ranked PF as 1st, 7% as 2nd, 8% as 3rd, 8% as 4th, 3% as 5th, 0% as 6th, 7%
as 7th and 1% ranked it as 8th

RANK WISE DISTRIBUTION OF MF

RANK PF %
1 3
2 11
3 31
4 14
5 14
6 17
7 6
8 4

35

30

25

20
Column B
15 Column C

10

0
1 2 3 4 5 6 7 8
 5

0
1 2 3 4 5 6 7 8

INTERPRETATION

03% of the respondents ranked MF as 1st,11% as 2nd, 31% as 3rd, 14% as 4th, 14% as 5th, 17% as 6th,
6% as 7th and 4% ranked it as 8th

RANK WISE DISTRIBUTION OF SAVING SCHEMES

RANK SS %
1 5
2 27
3 7
4 19
5 18
6 8
7 9
8 7

30

25

20

15 Column B
Column C

10

0
 15 Column B
Column C
10

0
1 2 3 4 5 6 7 8

INTERPRETATION

05% of the respondents ranked SS as 1st,27% as 2nd, 7% as 3rd, 19% as 4th, 18% as 5th, 8% as 6th,
9% as 7th and 7% ranked it as 8th

RANK WISE DISTRIBUTION OF FD

RANK SS %
1 5
2 13
3 18
4 17
5 16
6 11
7 12
8 8

20

18

16

14

12

10 Column B
Column C
8

2
 10 Column B
Column C
8

0
1 2 3 4 5 6 7 8

INTERPRETATION

05% of the respondents ranked FD as 1st,13% as 2nd, 18% as 3rd, 17% as 4th, 16% as 5th, 11% as 6th,
12% as 7th and 8% ranked it as 8th

RANK WISE DISTRIBUTION OF STOCK MARKET

RANK SM %
1 2
2 12
3 10
4 7
5 8
6 15
7 13
8 33

35

30

25

20
Column B
15 Column C

10

0
 Column B
15 Column C

10

0
1 2 3 4 5 6 7 8

INTERPRETATION

02% of the respondents ranked SM as 1st,12% as 2nd, 10% as 3rd, 7% as 4th, 8% as 5th, 15% as 6th,
13% as 7th and 33% ranked it as 8th

RANK WISE DISTRIBUTION OF GOLD

RANK GOLD %
1 3
2 6
3 5
4 15
5 18
6 14
7 25
8 14

30

25

20

15 Column B
Column C

10

5
 15 Column B
Column C

10

0
1 2 3 4 5 6 7 8

INTERPRETATION

3% of the respondents ranked GOLD as 1st,6% as 2nd, 5% as 3rd, 15% as 4th, 18% as 5th, 14% as 6th,
25% as 7th and 14% ranked it as 8th

RANK WISE DISTRIBUTION OF INSURANCE

RANK INSURANCE %
1 3
2 6
3 5
4 15
5 18
6 14
7 25
8 14

30

25

20

15 Column B
Column C
10

0
1 2 3 4 5 6 7 8
 Column C
10

0
1 2 3 4 5 6 7 8

INTERPRETATION

7% of the respondents ranked GOLD as 1st,20% as 2nd, 14% as 3rd, 13% as 4th, 9% as 5th, 14% as 6th,
13% as 7th and 10% ranked it as 8th

RANK WISE DISTRIBUTION OF REAL ESTATE

REAL ESTATE %
1 3
2 6
3 5
4 15
5 18
6 14
7 25
8 14

30

25

20

15 Column B
Column C

10

0
1 2 3 4 5 6 7 8
 15 Column B
Column C

10

0
1 2 3 4 5 6 7 8

INTERPRETATION

7% of the respondents ranked REAL ESTATE as 1st,4% as 2nd, 7% as 3rd, 7% as 4th, 14% as 5th,
20% as 6th, 1% as 7th and 22% ranked it as 8th

Q. 10. EXPECTED RETURNS FROM VARIOUS INVESTMENT AVENUES

INVESTMENT AVENUE EXPECTED RETURNS

PF 9.57
MF 23.21
SS 8.94
FD 10.72
STOCK MARKET 37.56
GOLD 14.78
INSURANCE 15.79
REAL ESTATE 49.51

60

50
EXPECTED RETURN

40

30

20

10
 40

EXPECTED RETUR
30

20

10

0
SS INSURANCE
PF STOCK MARKET
INVESTMENT AVENUE

INTERPRETATION

It was found that people expect maximum return from real estate, followed by stock market and mutual
fund, people expected least return from saving schemes

Q. 11. RISK PERCEPTION OF VARIOUS INVESTMENT AVENUES

INVESTMENT AVENUE RISK PERCEPTION

STOCKS 3.49
BONDS 2.49
REAL ESTATE 2.02
GOLD 2.08

3.5

3
Risk Perception

2.5

1.5

0.5

0
 Risk Percep
2

1.5

0.5

0
STOCKS BONDS REAL ESTATE GOLD
Investment Avenues

INTERPRETATION

Stocks are considered to be most risky in investment avenue, followed by bonds, real estate and gold

Q. 12. TIMING OF INVESTMENT

TIMING OF INVESTMENT %
Statrting of the Month 9
End of the month 2
As Money Available 65
Close of Fin. Year 26

70

60

50

40

30 Column C

20

10
 40

30 Column C

20

10

0
As Money Available
Statrting of the Month

INTERPRETATION

65% of the respondents invest when money is available 26% at the closing of the year, 9% at the beginning
of the month and only 2% invest at the end of the month

Q. 13. FACTORS INFLUENCING INVESTMENT DECISION

INFLUENCE ON
INVESTMENT DECISION SCORE
CA 2.34
PEERS 2.5
NEWS PAPER 2.76
OTHER 2.43

OTHER 2.43

NEWS PAPER 2.76

PEERS 2.5

CA 2.34
NEWS PAPER 2.76

PEERS 2.5

CA 2.34

2.1 2.2 2.3 2.4 2.5 2.6 2.7 2.8

INTERPRETATION

According to survey, news paper is the most influencing factor to them while making an investment
decision, followed by suggestions of peers, followed by other sources and suggestions of CA is the least
influencing factor

Q. 14. PREFERRED SOURCE OF INFORMATION

INFORMATION SOURCE %
MAGAZINE 13
TV 53
DAILY NEWSPAPER 37
FINANCIAL NEWSPAPER 48
INTERNET 44

INTERNET 44

FINANCIAL NEWSPAPER 48

DAILY NEWSPAPER 37
Column C

TV 53
 FINANCIAL NEWSPAPER 48

DAILY NEWSPAPER 37
Column C

TV 53

MAGAZINE 13

0 10 20 30 40 50 60

INTERPRETATION

According to the respondents television is the most preferred source of information, followed by financial
newspaper and internet