1.

How do you define international Marketing

International marketing is the performance of business activities designed to plan,  price,
promote, and direct the flow of a company’s goods and services to  consumers or users in
more than one nation for a profit.
2.What are the benefits of international markets? Tell me About the scope of the
international marketing task.
 The rapid growth of the World Trade Organization
 The trend toward the acceptance of the free market system among  developing
countries.
 The burgeoning impact of the Internet, mobile phones, and other global  media.

Scopes:The international marketer’s task is more  complicated than that of the domestic
marketer because the international marketer  must deal with at least two levels of
uncontrollable uncertainty instead of one.  Uncertainty is created by the uncontrollable
elements of all business environments,  but each foreign country in which a company
operates adds its own unique set of  uncontrollable factors. 
3.Why self-reference criterion (SRC) is important in international marketing?
1: Define the business problem or goal in home country cultural traits, habits, or norms.
2: Define the business problem or goal in foreign-country cultural traits, habits, or
norms. Make no value judgements.
3: Isolate the SRC Influence in the problem and examine it carefully
4: Redefine the problem without the SRC influence and solve for the optimum business
goal situation.
4.Is there any difference between domestic marketing and international marketing?

 Domestic marketing covers a small area, whereas International marketing

covers a large area.
 In domestic marketing, there is less government influence as compared to the
international marketing.
 In domestic marketing, business operations are done in one country only. On
the other hand, in international marketing, the business operations conducted
in multiple countries.
 The risk involved and challenges in case of international marketing are very
high due to some factors The risk factor and challenges are comparatively less
in the case of domestic marketing.
 International marketing requires huge capital investment, but domestic
marketing requires less investment for acquiring resources.

5.Mention the Name of controllable forces

 Price
 Product
 Promotion
 Channels of distribution
6.Mention the name of uncontrollable forces

 Foreign environment
 Competitive forces
 Level of technology
 Structure of distribution
 Geography and infrastructure
 Cultural forces
 Political forces

7. What is the full Meaning : PESTEL & SRC

PESTEL=political,echonomical,social,technological,environmental,legal.

SRC=Self Reference criterion

8. What is Marketing mix?

The marketing mix refers to the set of actions, or tactics, that a company uses to promote its
brand or product in the market. The 4Ps make up a typical marketing mix - Price, Product,
Promotion and Place.

9.What are the Stages of International Marketing Involvement ?

1. No Direct Foreign Marketing

2. Infrequent Foreign Marketing

3. Regular Foreign Marketing

4. International Marketing

5. Global Marketing

10. How do you define Regular foreign Marketing?

Regular foreign marketing means the PERMANENT PRODUCTIVE CAPACITY

DEVOTED TO THE PRODUCTION OF goods and services to be marketed in foreign
markets.

11. How do you define Global Marketing?

Global marketing relies on firms that understands the requirements associated with servicing
customers locally with global standard solutions and maintain an optimal balance of cost,
efficiency, customization.

The example of Coca-Cola’s transition from international to global is instructive.

12. Mention the name of International Marketing Concepts.

Domestic Market Extension (Ethnocentric)

Multi-Domestic Market (Polycentric)

Global Marketing (Regio/Geocentric).

13. What is balance-of-payment ?

The system of accounts that records a nation’s international financial transactions is called
balance of payments.
14. Mention the arguments are commonly used in support of tariff.
 Infant industry
 Protection of the home market
 Keep money at home
 Capital accumulation
 Standard of living and real wage
 Conservation of natural resources
 Industrialization of low wage nation
 Maintain employment and reduce unemployment
 National defense
 Increase business size
15. What are the several types of trade barriers?
 Specific tariffs.
 Ad valorem tariffs.
 Licenses.
 Import quotas.
 Voluntary export restraints.
 Local content requirements
16. A balance-of-payments statement includes three accounts. Tell me the name of those
A balance-of-payments statement includes three accounts:
 the current account
 the capital account
 and the official reserves account.
17. Domestic Market is Polycentric. Right or Wrong
Wrong. Domestic market is ethnocentric coz Ethnocentric orientation is the approach
whereby an organisation believes that the practices of the organisation within their domestic
market should drive their international strategy.
18. Multi-Domestic Market is Regiocentric. Right or Wrong
Wrong. Multi domestic market is polycentric. Polycentric marketing is a model for
international business that aims to build a brand’s appeal in multiple countries. The word
polycentric itself means having many centers, and this is a characteristic of polycentric
marketing as well.
19. Global Marketing is Geo centric. Right or Wrong
Right. At this stage,companies treat the world, including their home market, as one market.
Market segmentation decisions are no longer focused on national borders. Geocentrism is
an approach driven by the company’s global mindset, and which serves global needs and
wants.
20. What is Tariff?
A tariff is a tax imposed by a government on imports or exports of goods.
21. What is Trade Barriers?
Trade barriers are government-induced restrictions on international trade.
22. The relationship between merchandise imports and exports is referred to as the
balance of merchandise trade or trade balance.True or False
True.
23. If a country exports more goods than it imports, it is said to have a favorable
balance of trade.True or False
True,If imports are greater than exports, it is sometimes called an unfavourable balance of
trade. If exports exceed imports, it is sometimes called a favourable balance of trade.
24. Usually a country that has a negative balance of trade also has a negative
balance of payments. Right or Wrong.
A trade deficit occurs when a country's imports exceed its exports during a given time
period. It is also referred to as a negative balance of trade (BOT).