TIPS OF

WRITING A
GOOD
BUSINESS
PLAN
Anthony Grullon
 Welcome to Business Plan

Whenever you plan of starting a new business, you

need a good business plan. A business plan is written
to structure your business concepts and ideas into
paper so that it becomes easy for investors or banks
to understand and finance your needs. A business plan
is the utmost requirement for securing your financial
needs.
Executive summary
The executive summary is the backbone of the
plan and it should include a brief background of
the concept, company's objective's or your plan,
ownership structure, management team, service
offering, target market(s), competitive
advantages, marketing strategy and high-level
financial details like expected profit, required
funding etc. It helps the bank or finance
executives to get an idea of your business.
 A brief account of how the company began- You
should mention in your business plan the history behind
the formation of you company and the background of
the founders and directors.
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Overview- This section will cover the objectives,

mission and vision of the business. The goals of the
business should be properly outlined in this section.
 UNDERSTANDING
THE PLANS

Products and services- Industry overview-This Marketing strategy- The right

You should list down all section will include direction to achieve the goals
your products or service description about which of the business is to adopt
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industry you are targeting, the right marketing strategy.
offerings and highlight
its growth and size, You have to define your
how it is different from
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target market segments
your competitors, its competitive analysis,
properly and highlight the
basic features and business strategy and key
unique selling proposition of
advantages and in what players. your services or products and
way it will benefit your how you are different from
customers. your customers with regards
to your services or products.
MARKET POTENTIAL FOR YOUR
SERVICE OR PRODUCT
You need to convince your customers and employees for your products and services you are
offering and hence you have to find out the market which needs that product or service.
Operations plan- This section will
include details of execution of
the day to day operations,
location and how it will benefit
your business, HR policies of the
company and the production
plan if you are offering products.
THANK YOU