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Social Work students are familiar with phases studied in various methods – Case work (intake, study,
diagnosis, treatment, follow up, termination), Group work (planning phase, beginning phase, middle phase,
ending phase). Phases or steps again repeated in welfare administration, social policy, project planning.
Phases are integral part in acquisition of knowledge or carrying out action. Phases are rational – that aid in
making rational decisions. It is inappropriate to use the terminology of diagnosis and treatment in community
organization, instead we use analysis and decision making / deciding to act. But both the processes are
similar. If the students understand these underlying similarities, it will be easy for them to internalize it.
In case work and group work the phases can be described neatly. As a method moves from individualstic to
collectivistic, one cannot confine the phases in a standard phraseology. In community organization and social
policy, description of phases is complex and differs from author to author, reflecting the complex and
diversified nature of the subject matter.
For example in community organization study is used alternatively as fact finding, problem identification,
need assessment, asset mapping, social analysis, opportunity assessment etc. Each alternative has its own
value orientation and methodological specification. Fact finding and problem identification may look similar,
but the usage of problem identification is neutral or academic in nature when compared with fact finding. But
the usage of these different terminologies is not to confuse the learners but to catch the reality – complex,
diversified and risk prone nature of the community life.
Besides these, there is multitude of methodologies available to use in every phase. The conventional survey,
different tools in PRA/ PLA, PPGIS, mapping of different types are some of the methods used by the
community organizers to explore the communities.
Phases in Community Organization
Phase
Any distinct time period in a sequence of events; A short unit of time, or an episode of development
or change, usually within the context of a longer period. The term has been used informally
Study:
Application of the mind to the acquisition of knowledge, as by reading, investigation, or reflection:
The cultivation of a particular branch of learning, science, or art: the study of law; personal effort to
gain knowledge: to understand community;
Something studied or to be studied: research or a detailed examination and analysis of a subject,
phenomenon, etc.: She made a study of the village.
Analysis
Analysis (from Greek "a breaking up") is the process of breaking a complex topic or substance into
smaller parts to gain a better understanding of it.
Assessment
Classification of someone or something with respect to its worth; appraisal; the act of judging or
assessing a person or situation or event; judgment
Decision Making
The act of making up your mind about something, or a position or opinion or judgment reached after
consideration.
And when people ordinarily consider their own definition of decision making, it is typical that they
consider that somehow it is a thinking process, with lots of mental activity involved in choosing
between alternatives.
But this doesn't include the way some people make decisions. You may have heard people saying
I have a gut feeling; I know in my heart: I feel it in my bones
Decision making is the study of identifying and choosing alternatives based on the values and
preferences of the decision maker. Making a decision implies that there are alternative choices to be
considered, and in such a case we want not only to identify as many of these alternatives as possible
but to choose the one that (1) has the highest probability of success or effectiveness and (2) best fits
with our goals, desires, lifestyle, values, and so on.
Decision making is the process of sufficiently reducing uncertainty and doubt about alternatives to
allow a reasonable choice to be made from among them. This definition stresses the information-
gathering function of decision making. It should be noted here that uncertainty is reduced rather than
eliminated. Very few decisions are made with absolute certainty because complete knowledge about
all the alternatives is seldom possible. Thus, every decision involves a certain amount of risk.
Organization
Orderly arrangement of group effort; An organization is a social arrangement which pursues collective
goals, which controls its own performance, and which has a boundary separating it from its
environment. The word itself is derived from the Greek word (organon) meaning tool. The term is
used in both daily and scientific English in multiple ways.
Action A process or condition of acting or moving, as opposed to rest; the doing of something;
exertion of power or force, as when one body acts on another; the effect of power exerted on one
body by another; agency; activity; operation; as, the action of heat; a man of action.
Modification
partial or slight change in form; product of such a change; slight reduction; moderation;
change in an organism caused by its environment and not inheritable
What is community organizing?
Community organizing is a long-term approach where the people affected by an issue are supported in
identifying problems and taking action to achieve solutions. The organizer challenges those he or she works
with to change the way things are—it is a means of achieving social change through collective action by
changing the balance of power. The tactics and strategies employed by the organizer are similar to the
processes of leadership including timing the issue, deliberate planning, getting the attention of the populace,
framing the issue in terms of the desired solution, and shaping the terms of the decision-making process.
Why use community organizing?
"A single bracelet does not jingle"- African proverb
Community organizing helps to bring out many voices to add collective power and strength to an issue.
Community organizing is a key part of an overall strategy to make changes in a community that are widely felt,
and that reflect the wishes of the people who are directly affected by alcohol-related community problems.
This requires the organizer to not only listen and be responsive to the community, but also to help community
residents develop the skills necessary to address their own issues in an ongoing way.
At the heart of community organizing are inclusion, ownership, relationship building
and leadership development.
Individual vs. Collective Action
Community organizing looks at collective solutions — large numbers of people who engage in solutions that
impact even more people. These people usually live in the same neighborhood, town or block.
Many traditional agency responses look at individual solutions. Agencies tend to focus on the individual as a
means to solve public health problems.
Fact- finding
Fact-finding includes activities designed to aid the discovery, ascertainment, assembling,
compilation and recording of facts.
Most community problems are sustained by a wide variety of factors, and some are more
influential than others. The challenge is to locate the major factors that have an effect on the
problem requiring correction. To meet this challenge effectively, it is essential to gather
relevant facts regarding the background of the problem.
In gathering information on the problem, the Community Organizer may be faced with two
difficulties: obtaining too much information that may
Principles of Organizing prove to be irrelevant; identifying too little
Experienced organizers know that the information from normal sources. Good judgment
process of organizing is seldom "tidy"
must be used to distinguish noise (meaningless data)
— it doesn't always happen in neat,
predictable steps. It can be thought
from information that helps in analyzing a problem.
of as a process guided by principles Similarly when information is not easily available,
that repeat in a cyclic, rather than concerned individuals may be required to use
linear, way: ingenuity, functioning like good investigative
reporter by checking out leads. With the advice of
the knowledgeable researchers, special studies may
need to be conducted as part of the fact-finding
process.
Analysis:
Analysis is the application of the six basic analytical questions i.e. what, whom, where,
when, why and how?
What is the problem?
Where does it exist?
Who is affected by it?
When does it occur?
What degree it is felt?
Analysis lies midway between fact finding and planning. It involves collection of data,
exploring the content of the data, breaking up the content or problem, examining the inter
relationships between the constituencies. The purpose of analysis is to gain insight, and
understanding.
Planning can scarcely exist without analysis. A sound plan normally implies that the
planner has the facts and that the facts and the problem have been analyzed as a basis for
the formulation of the plan.
Community Survey:
The term survey derived from two words i.e. “SUR” (‘to see a particular thing) and VOR”
(From a high place) “Community Survey is a method by which quantitative facts are
collected about the social aspect of a community’s position and activities.
By survey method the Community Organizer can assess existing services and resources in an
area of need as well as gaps in service. Surveying both service agencies and community
residents, asking them how they perceive their unmet needs can identify potential demand for
service.
Steps in Community Survey:
• Planning the survey
• Executing the survey
What's a community?
• In the physical world, communities are typically groups of people (a village, town, for
instance) held together by some common identity or interest. The same holds true for virtual or
online communities in that they, too, are comprised of people with shared identity or interests
coming together for a shared purpose.
• This shared interest or intent offers a strong forum for members of the community to build
relationships and affiliations out of which they can learn from one another and make an impact
on the society or culture around them.
• Coming from two Latin words meaning "with gifts," the term community suggests a general
sense of altruism, reciprocity, and beneficence that comes from working together. Communities
help generate a shared language, rituals and customers, and collective memory of those that
join the group.
The 1998 Encyclopedia Americana defines a community as, "A relatively small, isolated center with
a stable population, in which all economic and social services necessary to life can be maintained.
The community is one of the oldest forms on human social organizations... The ideal type of
community emerges as an intellectual concept when social change threatens to destroy a locality's
isolation, traditionalism, and solidarity.... [This] leads to a newer form -- including occupational
and professional groups, neighborhood groups, and ethnic and political groups -- becomes the
functional equivalents of the older, ecological, isolated community, and they make it possible for
their members to avoid the problems of a multidimensional mass society. Their members can find
a focus for their social relations, loyalties, and interests."
Information requirement to understand a community
1. Basic community characteristics [Physical features and population particulars]
2. How the community
functions to meet its Arthur Dunham’s Classification of CO Methods
needs [Physical needs 1. Methods of Planning and Related Activities
1. Fact finding 2. Analysis
/Social and Emotional 3. Evaluation 4. Planning
needs / Political needs / 2. Methods of Group Decision Making and Co-operative Action:
Economic needs / 5. Meeting practice 6. Conference
Educational and 7. Committee practice 8. Negotiation
communication needs] 9. Organization including Mass organization
3. Methods of Communication:
3. Unmet needs 10. Education 11. Consultation
4. Community resources 12. Public Relations 13. Formal written Communication
[Natural/Tangible 14. Formal oral communication 15. The interview
human made things / 4. Methods of Promotion and Social Action:
Systems of serving 16. Promotion 17. Legislative promotion
18. Non Legislative procedural social action
people / Social 19. Direct action 20. Exerting or invoking authoritative Action
relationships/Major 5. Methods of Financing and Fund Raising:
institutions / Financial 21. Fund procurement by governmental agencies
service /Human values / 22. Fund raising by voluntary agencies
Skills and talents / 23. Federated financial campaigning
24. Joint budgeting
Knowledge availability 6. Methods of Administration:
etc 25. Administrative activities of agencies concerned with social planning.
5. Capacity for disposition 26. Administration of common services or community organization
towards purposeful 27. Recording.
change
1. Basic community characteristics
Size [small or big] * Common places * Landmarks *
Understanding a Look [dirty or clean] * Natural features
Community’s Agriculture Population
Agriculture’s Role in the Number*Demographic break down [male female
Community
/married / unmarried/old/young/] * Population density *
1. Environmental Role
2. Economic Role
Nature of families [joint/nuclear/male and female
3. Cultural Role headed/family members]
Laws that Protect Agriculture 2. How the community functions? [Function means
Understanding Specific Aspects of community attempt to meet its needs]
Farming 2.1. Physical needs
1. Timeliness and Seasonality of Access to adequate needs * Affordable medical care *
Farming Adequate and safe transport system * Adequate waste
Practices
and drainage system * Clean environment * Routine
2. Manure Management
3. Odors and Noise maintenance
4. Use of Roads 2.2. Social and emotional needs
5. Use of Pesticides Safety and security * Pride in the community *
6. Animals in Pastures Confident of their own and others abilities * Caring by
others * Groupings * Handling of deviants
2.3. Political needs
Ability to work together * Participation in decision-making * Formal/Informal process of
making community decisions * Formal government structures and leadership positions
* Recognizing community problems * Dominants [vocal] and passive [silent]
* Basis of community power * Carrying out decisions
2.4. Economic needs
Access to goods and services * Income and occupational levels * Opportunities available
[plenty/limited] * Earnings [inside/outside] * Production centers * Forces which influence
economic health
2.5. Educational and communication needs
Ways of learning about the things happening in the community /world * How people decide
about what is true? * Whom they listen and their credibility? * Schools and training
programs * Formal provider of news-their philosophical and editorial basis
Informal methods of providing news * Interest in communicating with one another
3. Assessing the community’s unmet needs
When a community cannot meet its goals or sustain it self, the community has unmet needs
Needs are often undiscovered, undeclared or
Model Six stages of effective considered unimportant by those who could
community organizing: do some thing about them Recall
• Assess the community *Normative need/Comparative need/Expressed
• Create an action team need/Felt need
• Develop an action plan Symptoms of need and solution to need –
• Mobilize to action
• Implement
one should not mistake this as a need it self
• Evaluate E.g. Over crowded clients-inadequate chairs
Assess the community - Symptom
It's extremely important that you get to know the Putting adequate chairs
community you will be working in and the history - Solution [Both may be wrong]
of the issue you will address. Allow two to three
months to become familiar with the community, its Timely service may be the solution
history, make-up, demographics, geography and
political leadership. Continue to learn about the 4. Community resources
community by going “door knocking “and A need arises not because of the absence of
conducting “one-on-ones ". The organizer must
learn what community members concerns are, and resource. Allocation of resources and our
find out what they identify as problems, not tell the inability to recognize and develop resources
community what the problem is. may result in need. In order to meet the need,
collect the required information about the
resources available in a community.
Natural resources -- Land, Water, Trees etc.
Tangible human made things --E.g.
Libraries, bridges, cars etc
Systems of serving people — Local
government, grievance procedure, games,
health etc
Social relationships — Family, friends,
business associations etc
Major institutions — Temples, schools,
government departments’ etc
Financial services — Money, barter etc
Human quality and values — Honesty,
determination, passion etc
Skills and talents — Carpentry, plumbing etc
Knowledge availability — Science, history etc
Resources that can be used in multiple ways — Temples, meeting places etc
Resources that can be combined to produce new resources — Storage place that can be
used to collect used books
5. Capacity for change and Disposition to change
The desire for change often involves correcting injustices, but it is not limited to this. It can
also involve providing new opportunities or challenges, escaping the boredom of the routine
All communities have some capacity to change, though some have more constraints than
others. E.g. Public employees legally limited to take political action.
Each community also differs in its disposition to change E.g. Some communities are happy
with the existing conditions
Collecting list
Membership lists *Donor lists *List of officers or board of directors
Officers of political parties *Creating our own lists
A check list that can be used to facilitate discussion. Adapt it to local conditions
For each of the following statements, please indicate your response using the following key:
Strongly agree -5, Agree- 4, Disagree – 3, Strongly disagree – 2, Don’t know -1
1 This community feels like home to me 5 4 3 2 1
2. I can get help from my friends when I need it. 5 4 3 2 1
3. If I need information to make an important decision I know where to find that 5 4 3 2 1
information.
4. The community is able to respond to important issues 5 4 3 2 1
5. I think of myself as similar to the people who live here 5 4 3 2 1
6. People here are confident about the future of our community 5 4 3 2 1
7. I am able to get the services I need in my community 5 4 3 2 1
8. I shop locally whenever I can 5 4 3 2 1
9 The community has strong local leadership 5 4 3 2 1
10 There is a strong sense of cooperation and community pride 5 4 3 2 1
11 Our community is highly regarded in the region 5 4 3 2 1
12 I stop and chat with my neighbors’ 5 4 3 2 1
13 I feel my concerns and opinions about local issues can be heard 5 4 3 2 1
14 The local businesses support the community 5 4 3 2 1
15 I feel safe in my community 5 4 3 2 1
In the past 3 years
16 Have you ever joined a local community action to deal with an emergency? YES/NO
17. Have you ever taken part in a community project? YES/NO
18. Do you help out a local group as a volunteer? YES/NO
19. Have you ever been part of a project to organize a service in your area? YES/NO
20. Have you taken part in any education or training program? YES/NO
21 What do you think are the three most important issues for this community?
22 Is there anyone else you think would be interested in doing this survey?
23 Is there anyone else you think would be interested in doing this survey?
24 Would you like to make any comments about your community?
Model Checklist
COMMUNITY BUSINESS SURVEY Adapt it to local conditions
Category of Business ....................Number Employed: Years Established . . . . . . . . .
Are you a member of any local business organization? YES NO
If YES which organization/s?
1. Which of the following best describes how you run your business? (One or more)
a. We provide an essential service so customers come to us YES / NO
b. We provide a competitive service and seek customers out YES / NO
c. We provide competitive, quality services and have loyal customers YES / NO
d. We provide specialized services so customers seek us out YES / NO
e. We provide a specialized service and people are referred to us YES / NO
f. We keep trying new ways of winning business YES / NO
g. We have an advertising budget YES / NO
h. We sponsor several local activities YES / NO
i. We sponsor one major local activity YES / NO
j. We employ trainees/ cadets YES / NO
k. We participate in work experience programs YES / NO
Technology and your business
Is there a role in your business for information technology? YES / NO
2. Which of the following best describes the technologies you use?
a. manual bankcard/credit card facilities YES / NO
b. electronic banking for our business needs YES / NO
c. an electronic payroll system YES / NO
d. basic computing- word processing and spreadsheets YES / NO
e. software for stock and inventory control YES / NO
f. commercial software packages YES / NO
g. industry specific software YES / NO
h. internet address and website YES / NO
i. email address YES / NO
j. online catalogue/ ordering facility YES / NO
k. We use industry specific technologies YES / NO
About your potential business growth
3. Which of the following business strategies do you have in place at the moment?
a. We are planning to grow our business YES / NO
b. We have a working business plan YES / NO
c. We have a projected cash-flow for the next 12 months YES / NO
d. We have a marketing plan YES / NO
e. We have a contingency plan for financial emergencies YES / NO
About the Business Community:
5. Yes, completely satisfactory 4. Yes, but not completely satisfactory 3. Somewhat, but need attention to
be satisfactory 2. No not at all. Not satisfactory 1. Don.t know
4. How do you feel about each of the following issues in the business community?
a. The business sector works together well 5 4 3 2 1
b. We know which businesses have leakage to bigger centers 5 4 3 2 1
c. We work to reduce that leakage 5 4 3 2 1
d. We have a .buy local. strategy 5 4 3 2 1
e. The community supports its local businesses 5 4 3 2 1
f. We work together to promote the benefits of shopping locally 5 4 3 2 1
g. The community is open to alternative economic activities 5 4 3 2 1
h. The business sector promotes customer service 5 4 3 2 1
i. The business sector is optimistic about the future 5 4 3 2 1
j. Businesses work together to maximize opportunities for the future 5 4 3 2 1
6. Business, Council and the Community
a. There is a spirit of mutual assistance and cooperation in the community 5 4 3 2 1
b. There is a strong level of pride in the community 5 4 3 2 1
c. Meetings around significant issues in the community are well advertised and open to the public 5 4 3 2 1
d. There is a high level of optimism in the community 5 4 3 2 1
e. There is a strong working relationship between the Council and the business community 5 4 3 2 1
f. Council represents and balances local needs and priorities 5 4 3 2 1
g. All groups are included in community decision-making 5 4 3 2 1
6.You as a member of the community
7. Are you involved in any community organizations outside work? YES/NO
if yes, please provide details:
______________________________________________________________________
______________________________________________________________________
8. Do you undertake any voluntary work/ service in the community? YES/ NO
If YES, please give details of what you do and how many hours each week is involved.
METHODS OF COMMUNITY ORGANIZATION
METHODS OF GROUP DECISION
MAKING AND CO-OPERATIVE ACTION
Meaning of Group: Two or more people who interact with and influence each other towards a
common purpose. (Who interact
Synopsis with one another;
Meaning of a Group psychologically aware of one
Meaning of Decision Making another; who perceive
Meaning of Group Decision Making themselves in a group)
Groups in the context of Community Organization Meaning of Decision Making:
The importance of Groups Selection of a preferred course of
Understanding the Groups
action from or more alternatives
Stages of Group Formation Meaning of Group Decision
Johnson & Johnson / Napier & Greshenfeld Making: When two or more
Task roles and Relationship roles people who interact and
Improving the efficiency of the Groups
influence each other attempt to
Providing proper learning climate
select a preferred course of
Deciding the size
action from two or more
Group Decision Making
Involvement / Types of decision making alternatives
Difficulties in decision-making Group decisions emerge from
Making good decisions group meetings. These meetings
Advantages & Disadvantages in group decision making may be called as conferences,
Forms of group decision-making committees, staff meetings etc
Meeting practice
Conference practice Groups in the context of
Community Organization
Committee practice The work of the organizations is
largely the work of the groups.
Most of the stuff of community organization – discussing, planning, and decision -making
and camaraderie occurs in groups. Building a successful organization demands an
understanding of the functioning of successful groups.
Founded on love, humility and faith, dialogue becomes a horizontal relationship of mutual
trust. Trust is established by dialogue; it cannot exist unless the words of both parties
coincide with their actions.
Nor can dialogue exist without hope. Hope is rooted in our human incompleteness, from
which we move out in constant search, which can be carried out only in communion with
other people.
Group decisions require an intense faith in human beings; founded on love, humility and
faith, group decision-making process develops mutual trust. (It requires intense faith in
human being; requires love and humility; requires hope, which is rooted in human
incompleteness; involves critical thinking)
Issues facing the people are often complex and no expert has all the answers. On the other
hand no body is totally ignorant. To discover valid solutions every one needs to be both a
learner and a teacher. ‘A’ may provide a fact; ‘B’ may provide a premise; ‘C’ may provide a
value judgment; ‘D’ may provide a complete alternative; ‘E’ may provide second alternative.
This may lead to valid solutions. To discover valid solutions, every one needs to be both a
learner and a teacher. Groups provide an environment for mutual learning process.
The plop:
Here the group makes a decision by not making a decision. Not to decide is to decide. Some
one makes a suggestion but drops like a stone into a pond and no one pays any attention to it
all. If the person who made the suggestion really felt enthusiastic about it, the fact that it was
totally ignored could make that person withdraw or resist later suggestions.
The Clique:
Decisions are made by a small group who plan beforehand to get their way, because they are
better organized than those who disagree. They are often successful on the immediate issue,
but they bring a spirit of rivalry rather than the co-operation in to the group. Sometimes
groups of people who have formerly been excluded or silent form a caucus in order to present
a common agenda. This can be a positive action and check-and- balance to a dominant group.
Majority Vote:
In big groups this is often the most effective way to make a decision. However, one may lose
the interest or the loyalty of the minority who voted against a decision, especially if they feel
that their point of view was not heard.
Silent Consensus:
Some groups aims at unanimous decisions. These are good, if genuine, but they are rarely
achieved completely on certain issues. Unanimous agreement is some times assumed, when
some members have not felt free to disagree and kept silent.
Consensus:
This as an agreement, often involving compromise or the combination of various
possibilities, after all opinions have been heard. Disagreements and minority viewpoints are
discussed fully. It takes time and care to build a climate in which all feel free to express
themselves, but this method does build unity, cooperation and commitment. It does not mean
listening to people and then doing what we were gong to do in the first place. It means
adapting to accommodate the concerns of all. It may take longer to make a decision this way,
but it will often be carried out more quickly and wholeheartedly.
Difficulties in decision-making:
Every group, to achieve its goal is constantly involved in making decisions. These decisions
may be big, little, easy, hard, right or wrong.
Most of the difficulties encountered by a group in making decisions center around one or
another of the following factors.
Fear of Consequences:
In some groups the possible outcomes of an impending decision may bring divisions and
disagreements. Frank acknowledgement of these fears often suggests how they can be dealt
with effectively. E.g. being in a group, which is not liked by the superiors.
Conflicting Loyalties:
When one person is a member of number of groups, this frequently leads to divided loyalties
about decisions. An atmosphere in which it is possible for these conflicts to be brought out
into the open without the threat to the individual is a help in resolving them. E.g. I would like
to help this community project, but I hardly get any time to spend with my wife and children
these days.
Interpersonal Conflict:
In group of any size personal differences occur which provoke feelings of affection or dislike
among members and which interfere with sound decision making. When two different people
each trying to get things done in their own way, struggle erupts. Often another member who
is not involved in the interpersonal conflict can bring the real problem into the open.
Hidden agenda:
One person may try to get the group to make certain decision, which he /she wants for
reasons which he / she will not share with the group.
Blundering Methods:
A group may be bound by rigid procedures (e.g. always addressing all remarks to the
chairperson) that there is little chance for free expression of differences. or a group may allow
itself to substitute personal opinion for adequate information. Or a group may approach the
decision making process without testing for consequences.
Inadequate Leadership:
A leader may hinder good decision making if he / she restricts the expression of opinion or
discussion on issues too soon. Leaders also may fail to provide assistance in selecting
appropriate methods for decision-making or be insensitive to the factors causing difficulty in
the group.
Clash of Interest:
Sometimes different group or individuals within an organization do have opposing interest
(e.g. workers wanting higher wages and owners wanting higher profits).
Advantages Disadvantages
Greater knowledge Slow and time consuming
Diversity of ideas Risky shift
Diffuses the responsibility Passing the buck
Better comprehension Strong vocal minority opinion overrides majority
Participation hence acceptance opinion.
Greater number of solutions Group think [norm for consensus overrides the
Protects individuals from embarrassment Realistic appraisal of alternative of alternative
Intense pressure to go along with others. solution; hesitation to disagree with others]
Meeting Practice:
A ‘meeting’ may be defined as any gathering, assembly or coming together of two or
more persons for the transaction of some lawful business of common concern.
The proper functioning of any association of persons, large or small requires that the
members of the association come together from time to time discuss matters of common
concern and take decisions by common consent by the majority.
The method of meeting practice usually adopts parliamentary procedure to make decisions.
Parliamentary procedure is based on the democratic principles of majority rule, which
requires that the minority abide by the will of the majority. In turn, the acceptance of the
majority rule by the minority is based on the willingness of the majority to permit the
minority to express its views before action is taken.
Merits Demerits
It provides rules and regulations for the It is much too formal method
orderly conduct of the business. It decreases the losing factions commitment to the
Decisions must be made in the fact of decisions
conflicting interests among members It discourages exploration of innovative
It increases the belief in the organization ideas in a free and open manner because people
tend to take sides early in the discussion.
Conference
“The term conference means informal group discussion by three or more persons, with
the object of carrying on open minded exploration and usually of achieving consensus
or integration of thinking on a subject or problem”.
Characteristics:
1) It is carried out by a group.
2) Conference normally involves a face-to-face meeting of the group.
3) Conference implies general participation.
4) Conference uses informal group discussion.
5) Conference has some definite subject for discussion.
6) Several groups – Committees Boards, study groups, use conference method.
7) Members should open-mindedly discuss the subject; they should also show interest in
reaching consensus.
8) Conference aims to create a group idea (Not majority idea), which will be better than any
one of the members ideas alone – moreover which will be better than all the members
idea added together.
9) Conference method is not appropriate for large bodies.
Committee Practice
The committee is to community organization as the interview is to casework
1. A committee may be defined as two or more people associated for some purpose towards
which they function as an organizational entity.
2. A committee may be defined as a group of persons, limited in membership, by selective
appointment, usually appointed by some superior authority, and having joint
responsibility for inquiry, deliberation, decision, action, Sponsorship, or related activities
in regard to matters assigned to them.
Characteristics of a Committee:
1) A group with limited membership.
2) Membership is based on selection.
3) Appointed by some superior authority.
4) Joint responsibility.
5) Working on the matters referred to it
Functions of a Committee
Functions of the committee depend upon for what purpose it is constituted. The most
common functions of committees are as follows.
1) Studying the problem. 2) Reporting information. 3) Coordinating work.
4) Distributing work. 5) Solving problem. 6) Making decisions.
5) Monitoring.
Organization of a committee:
1. Chairman, 2. Members, 3. Committee Aide / Secretary.
Chairman
- Official head of the committee in both internal and external relationship.
- Decides when meetings should be held.
- Preside the meetings of the committee. As a president, he has to keep the committee on
the track; he has to preserve an atmosphere of freedom and vitality of participation.
- Officially presents the reports to the superior authority.
Members
- The members should be reasonably well equipped for the work of the committee or
should be willing to raise their level of competence.
- The membership should be interested and willing to serve and should have sufficient
time, health and strength.
- The committee membership should adequately represent the interest that needs to be
represented.
- The members should be able to work together as a group.
The basic task of committee aide involves working with and strengthening the position of the
chairman. He is to facilitate the work of the committee, to help or enable it to perform its
task effectively, but never to dictate or determine its course of action nor to usurp the
functions of the chairman.
Committee Procedures:
1. Agenda 2. Minutes.
2. Agenda :
A Committee meeting needs a written agenda. The world “ Agenda “ literally means ‘things
to be done’. It refers to the programme of Business to the transacted at a meeting. Agenda is
essential for the systematic transaction of the business of a meeting in the proper order of
impotence. It is customary for all organizations to send an agenda along with the notice of
meeting to all members. Usually routine items are placed first and controversial items later.
2. Minutes
Minutes may be defined as the permanent, official record of the proceedings of a meeting. It
serves as a reminder of the subjects previously dealt with and the conclusions reached. Once
approved and signed they are acceptable in a court of law as evidence of the proceedings.
The Minutes should begin by identifying the body that is meting; the date, hour and place;
name of the presiding officers, members absent. The Minutes should generally be
chronological, following the actual order of events.
PLANNING IN COMMUNITY ORGANIZATION
More more detailed discussion please see the project planning document
It is true to some extent that planning is a waste of time and it is also true that lack of
planning will almost certainly be a waste of time. To understand planning as a useful activity
and to use it to increase the effectiveness of our work, we need to answer certain questions.
Plan (appoint in the planning process) is coherent set of operations designed to meet a given
goal. It is determined with sufficient clarity that may be acted upon.
A plan can be a very formal document, or it can simply be the clear understanding of the
actions you are going to undertake.
Both plan and planning is a never-ending activity. Your plan will be shaped and reshaped by
new forces and new information you discover as you proceed with your action. Planning
involves vision, discovery, decision-making and action. It is a purposeful way of looking at
the future with the intent to shape it.
In trying to solve one problem we end up creating another, even larger one. Bad but
unintended consequences are often the legacy of good intentions coupled with little
forethought. But a good plan produces thoughtful action and minimizes the likelihood that
our efforts will simply generate new problems.
Good planning involves identifying both the promise and the difficulties that exist in any
situation. Good planning goes beyond problems; good planning enables one to create
opportunities.
PLANNING IMPLIES:
1. A problem / need which is recognized
2. A planner or planners (group) concerned about the problem
3. A process involving analysis, evaluation and decision making
4. An intention of future action.
Levels of planning
A plan should proceed from the broad to the specific. Any plan needs to include:
ü One’s sense of ultimate desired condition
E.g. Every pregnant woman in Madurai district receives adequate prenatal care.
ü A specific target that represents significant movement toward that condition.
E.g. to establish multiservice prenatal care clinic by a specific date
ü The major activities one need to accomplish
E.g. activities include selection of the clinic site, determination of the range of services,
securing funding, or establishing community support.
ü The specific steps to get things done.
E.g. what should be done over the next one to three months? For example one may decide
that one first need to build community support and that will lead to involvement of people
who can help to determine the range of services, which will set the stage for fund raising
activities.
* The immediate concern in this plan is to gain the community support. to achieve that the
following steps are necessary.
* Contacting the health department for statistics you can use to describe the problem.
* Identifying other individuals and organizations who have an interest the issue.
* Contacting a particular news reporter to do a story on the issue.
STEPS IN PLANNING
1. Analysis of existing conditions (Diagnosis)
What are the problems?
What are the needs?
2. What do we want to achieve in a particular period? (Objectives and target setting)
This week, this month, this year
3. What are the possible ways of achieving this objective?
Brainstorm proposals
4. What are the advantages and disadvantages of each proposal?
How much time, money and personal effort will be needed for each proposal?
5. Which proposal do we accept?
This may include several suggestions
6. Who will do what, when and where?
7. At what point do we need to evaluate?
Who should be involved in evaluation?
PARTS OF PLANNING
Ends Objectives; Desired State of future
Means Policies, Programs, Projects
Resources Investments to be made: Man, Material, Money
Implementation Process of carrying out the plan activities
Control Preventing or correcting errors
Obstacles in planning:
An unpredictable future.
Lack of skill
Lack of interest
Thirst for action- don’t want to take time to plan
Planning to avoid action
Defining the problem in terms of solution.
Planning to produce a predetermined approach
Groupthink
So most of the administrators are directly concerned with the program / project
administration than other activities. The capability of administrative system to formulate and
implement, relevant and in able programs effectively constitutes a crucial element in the
process of development. Development requires planning and planning includes a lot of
programs / projects. Plan requires projects and projects require a lot of planning.
As in the case of all definitions, the term program / project has a variety meaning.
q Programs / Projects are tools to achieve the plan goals.
E.g. Plan goal – Removal of poverty.
Plan tool – IRDP, JRY, TRYSEM etc.
q A project is an investment of resources in a package of interrelated time found
activities. Thus a project becomes a time found task. A Project should have definite
beginning and an end.
q A project can be defined as a scientifically evolved work plan devised to achieve specific
objectives within a specific period of time.
q Social welfare programs is a plan of related activities interested to be carried into effect
over a period of time, to achieve one or more social welfare objectives. The helping the
community in such a manner that with the passage of time, they may be able to carry out
the activities for their own betterment and thus generate self-reliance.
Categories of projects
Based on levels Based on time Based on the purpose
Centralized Normal Experimental
Decentralized Crash Pilot
Partially decentralized Disaster Production / Service.
Characteristics of a project:
1. Each and every project should have a package of interrelated activities.
Eg. IRDP
• Identification of the poor
• Knowing their choice
• Arranging bank assets
• Follow up / advisory activities
• Evaluation
2. Each activity is time found
3. Each and every project should have a set of objectives to be achieved.
E.g. IRDP-Eradication poverty by distributing income-generating assets.
E.I.P-Improving the environment in slums through providing basic amenities like
drinking water, drainage, street lights, toilets and community centers etc.
4. Each and every project should be operated with constraints.
E.g. Eradication of poverty within a democratic framework, within a time frame, within a
limited resource within the present bureaucratic setup.
5. Each and every project should specify the (clientele) target group.
E.g. IRDP – Rural poor, SEPUP – Urban poor.
6. Each and every project should have well defined time sequence of investments.
7. Each and every project should have an in built arrangement to evaluate the program.
Conception phase:
Phase in which the project idea germinates. This phase is also known as Identification of the
problem, identifying the performance gap.
It we avoid or truncate this phase, the project will have innate defects and may eventually
become a liability for the investors.
How to implement the project is not the botheration of this phase. It we start thinking about
the implementation during this phase, it will unnecessary delay this phase.
Definition Phase:
The definition phase of the project will develop the idea generated during the conception
phase and produce a document describing the project in sufficient details covering all aspects
necessary for the customer or investors to make up their minds on the project idea.
Implementation phase:
Period of hectic activity for the project. It is during this period, something starts growing in
the field and people for the first time can see the project.
Project Formulation:
Project formulation means developing our ideas in a good shape so as to present it to
decision-makers to take correct investment decisions. Thus, project formulation refers to a
series of steps to be taken to convert an idea or aspiration into a feasible plan of action.
Project Formulation
Project Appraisal
This is called pro project evaluation or pre investment evaluation. In appraisal we have to
answer several question. Whether the project is politically acceptable? Socially acceptable?
Economically viable? Technically feasible? Managerially capable? Environmentally stable?
Project Implementation / Management:
It means actual running and management of the day to day affairs of the project and
monitoring the project.
STEPS IN PROGRAMME / PROJECT PLANNING / DEVELOPMENT
EVALUATION
EXPLANATIONS:
1.1 Evaluation means finding out the value of something.
1.2 Evaluation simply refers to the procedures of fact finding.
1.3 To evaluate is to make judgments, to conduct an evaluation is to provide findings that can
be used to make correct judgment.
1.4 Evaluation consists of assessments whether or nor certain activities, treatments and
interventions are in conformity with generally accepted professional standards.
1.5 Any information obtained by any means on either the conduct or the outcome of
interventions, treatment, or of social change projects is considered to be evaluation.
1.6 Evaluation is designated to provide systematic, reliable and valid information on the
conduct, impact and effectiveness of the projects.
STAGES IN EVALUATION:
PROGRAMME PLANNING STAGE: Pre investment evaluation or Formative evaluation or Ex
Ante evaluation or Pre Project Evaluation or Exploratory evaluation or Need assessment.
PROGRAMME MONITORING STAGE: Monitoring evaluation or concurrent evaluation
PROGRAMME/COMPLETION STAGE: Impact evaluation or ex-post evaluation or final
evaluation.
BENEFITS OF EVALUATION:
1. To make decisions about the best use of resources
2. To make changes in objectives or activities
3. To provide feed back to key people, particularly project administrators and funders.
PURPOSE OF EVALUATION:
1. From an Accountability perspective, the purpose of evaluation is to make the best
possible use of funds by the program managers who are accountable for the worth of their
programs.
GOAL
Brainstorm all the forces. These forces may be tangible items such as people or meeting
rooms or intangibles like apathy or personal connections or skills. One can move towards the
goal ether by increasing the helping forces, or by weakening the hindering forces. Sometimes
the more pressure comes from the helping forces; the more resistance develops in the
hindering forces. In such cases it is often best to start by reducing the hindering forces.
ORGANIZATION
Meaning & Definitions:
Organ: A part of the body fitted to carry out a natural or vital activity-- an instrument or
means by which anything is done. ‘Organization’ derived from the term ‘organ’, is a means
to achieve certain purpose through group effort.
q Organization means orderly arrangement of the group effort to provide unity of action in
the pursuit of a common purpose-- Dunham
q Organization is the planned co-ordination of the activities of two or more people in order
to achieve some common and explicit goal through division of labor and a hierarchy of
authority.--Robinson
q Organization is the process of identifying and grouping the work to be performed,
defining and delegating responsibility and authority and establishing relationships for the
purpose of enabling people to work most effectively together in accomplishing
objectives.--Louis A. Allen.
E.g. Small farmers may not adjust easily in a large co-op farm where work in organized on
expertise co-op form where work is organized based on expertise. Factory worker who is
accustomed to division of work may not adjust in a small organization where division of
work is not followed.
1. Public Relations mean the deliberate, planned and sustained effort to establish and
maintain mutual understanding between an organization and its public.
2. Public relations include the whole area of relations with the public and with groups and
individuals outside the agency.
3. Public relations is simply the attempt of an organization or Agency to enhance its
prestige, position or product in the community at large.
A community organization relates it self to the geographic community in three distinct ways.
1. Public relations
2. Community services: eg. Maintaining parks, giving awards / scholarships; running free
clinics;
3. Community participation: eg. Sending representatives to Corporation’s Eco-Development
program; sending representatives for peace rally.
Explanation:
Education generally defined as progressive or desirable changes in a person as a result
of teaching, study and experience. Education consists of two elements i.e., teaching and
learning.
Teaching is defined as the art of assisting another to learn. It includes the providing of
information (instruction) and of appropriate situations, constructions or activities
(experiences) designed to facilitate learning.
Education in C.D.
Education, as it is used in C.D., includes the attempt to help people obtain knowledge, and
understanding and develop their capacities, powers, faculties and sense of values.
The purpose of education is to produce changes.
The Changes sought are of five kinds.
CONSULTATION
1. Consultation means giving counsel, advice or assistant to an organization, group,
community or other unit by a person or a team of persons with specialized knowledge, skill,
or other technical qualifications. Consultation, as a method of community organization
implies an advisory relationship and should be distinguished from supervisory relationship.
2. Consultation is a help giving process in which the consultant uses his or her expertise to
facilitate the problem solving of the consultee.
3. A consultant is one who aids the consultee to better understand his / her problem
situation, to develop and evaluate different courses of action, and to generate actions to put
the chosen solution into practice.
4. Consultation is any attempt to intervene in a way that might break a circle by showing
alternative way of doing / thinking.
METHODS OF ADMINISTRATION
1. Administration is a process of defining and attaining objectives of an organization
through a system of coordinated and co-operative effort.
2. Administration may be defined as the sum total of all activities which relate to
• Determination of objectives, plane, policies and programs.
• Securing resources-men, money, materials and machinery.
• Putting all these resources into operation-through sound organization.
• Controlling their performance – to endure achievement of ends.
• Providing sense of achievement to the workers in the operation through financial and
non-financial incentives.
3. Administration is the universal process of efficiently getting activities completed
with and through other people.
Components of Administration:
1) Goals 2) Resources 3) People.
Components of Administrative Process / Function:
Organizing
Administration is both a primary and secondary method in social work. Administration in
C.O. is a secondary method; both are similar in using certain practice methods – i.e., fact-
finding, planning, organization, evaluation, fund raising, public relations.
c) Occasional Services:
These are separate individual services that are not integral part of either continuous services
or projects. There are three types of occasional services.
1 Recurrent Service:
Occur at more or less regular intervals, some of them are definitely seasonal, the recurrent
activity is not an isolated phenomenon, It has happened before and it is expected to happen
again.
E.g. Sanitation work during festival times
Serving the pilgrims
Wall writings by DK.
RECORDING
1. Recording is documenting the actual work done in the agency or documenting all the
significant things that took place in the agency.
2. A record is an organized statement of facts relating to a particular problem / subject / work
/ program prepared by the worker (writer) or workers (writers) with or without opinions or
recommendations.
3. A record is a document or other auditory or visual product, intended to be used primarily
as a working tool by an organization or individual. A record is intended as working tool. It
is usually unpublished and for use primarily within the organization or some other group,
rather than for the general public.
RECORD VS REPORT:
Record is a substitute for memory.
Report is a communication tool.
Record is used within the agency / by a worker.
Report is used for public consumption.
Functions of a Record:
1) The Historical Function: It gives an account of something that happened – substitute for
memory.
2) For Identification: It identifies person, group or things.
3) To set forth-factual descriptions, analyses, instructions, directions, opinions,
recommendations or suggestions.
4) To set forth plans for the future.
Purpose of Records:
To facilitate and improve the service of the agency/ worker.
To facilitate and increase the effectiveness of executive control and supervision.
To provide material for interpreting activities, problems and accomplishments.
To ensure continuity of work if one worker is replaced by another.
To provide adequate historical record of the agency, its programs and accomplishments.
To provide more adequate teaching material for use in training students, in-service and
orientation trainings.
To provide material for planning; future references and research.
2. Face Sheet: Face sheet is a type of record, giving, in itemized form, the “identifying
information” about a committee of the agency, a project or an agency.
E.g. Committee / Project / Community face sheets.
3. Analysis and Planning Records: It records things under six analytical questions.
Synopsis
Conflict.
Competition
Aggression
Conflict theory
Conflict handling modes
Conflict resolution
Functional Vs Dysfunctional
Positive Vs Negative
Competition Vs Conflict
Basic properties – incompatible goals, emotional hostility, antagonistic interaction
Levels of Conflict – intra personal (approach, avoidance types), interpersonal, group conflict,
organizational conflict.
Types of conflict – economic conflict, power conflict, value conflict –
Conflict due to personality clashes, conflict due to different needs, roles, goals, interest.
Different needs,
Stages in conflict – antecedent conditions, perceived / felt conflict; manifest behavior, conflict resolution
or suppression, resolution aftermath.
Escalation of conflict – causes.
Methods of conflict resolution – promoting pro-social behavior, approaches to manage conflict (win-win,
win-lose, lose-lose), withdrawing, smoothing, compromising, forcing, third party consultation
(arbitration, mediation)
Competition implies an opposition in the goals of the interdependent parties such that the
probability of goal attainment for one decreases as the probability of other increases.
Aggression is a form of behavior intended to inflict injury to a person or object.
Conflict Theory. A theory that views community and society as an arena in which various
groups compete to attain maximum gain for themselves.
Conflict (or alienation) approach. A theory of society, which argues that fundamental
tensions or built in contradictions exist between the powerful and the powerless – and these
problems, can be resolved only through radical changes in society.
Competition Conflict
No direct action of one party to interfere with the ongoing Conflict interferes
activities of another e.g. track and field events
Competition occurs within a set of agreed upon rules. There is no agreed upon rules.
E.g.hockey All is fair in conflict
Basic properties of
Community Conflict
conflict:
The potential for community conflict exists whenever and
Incompatible goals. wherever people have contact. Communities faces increasing
Emotional hostility community conflicts due to the cultural, linguistic and ethnic
Antagonistic interaction diversity associated with its changing population. Communities
and government services are being redefined and, at the same
Levels of Conflict – intra time, neighbors are facing unfamiliar lifestyles in their
personal (approach, neighborhoods. Stresses caused by economic or social change
can impact community resources, leaving groups feeling that
avoidance types),
they are being denied government services at the expense of
interpersonal, group other groups. Law enforcement, schools and local government
conflict, organizational officials are increasingly affected by resulting tensions and need
conflict. to be prepared when serious conflict erupts.
Types of conflict – Community conflict also can occur when individuals or groups
economic conflict, power perceive or experience discriminatory behavior directed at them
conflict, value conflict – by an agency or its representative, by members of another
group, or by members of their own group. For example, a high-
Conflict due to personality
profile case of police misconduct, an incident of violence on a
clashes, conflict due to college campus, a hate crime or case of discrimination can
different needs, roles, polarize a community. All of these events can produce stress on
goals, interest. community residents, often resulting in disagreements over what
different needs, should be done to solve these problems. This stress can even
Economic Conflict: lead to open conflict within the community.
It arises due to competing
motives to obtain scarce resources. Each group wants to maximize its gain at the cost of other
party. Economic conflict will not be resolved by improving communication, but by difficult
and detailed negotiations among the parties.
Power Conflict:
Power conflict arises when each party wishes to maximize the influence it has. This type of
conflict usually ends in a victory for one party and a defeat for another, or in a stand off that
involves a continuing state of tension. The crucial issue is not resource scarcity or differences
in basic values, but simply a question of control and related matters such as pride, recognition
and future material rewards that power may bring.
Value Conflict:
It involves incompatible principles and
practices that people believe in- their
ideology, religion, political system and
culture. E.g. Marxist Vs Capitalist,
Religious conversion etc.
Most conflict involve a mixture of realistic economic, power or value differences as well as
unrealistic ingredient of misperception and miscommunication. Usually a conflict may begin
from one source but broaden to include other elements.
Personality clashes:
It occurs when two people who have to see each other frequently
cause negative feelings and reactions in one another. Often these
people share common goals, but they cannot get along. E.g. he hurts
me
Different needs:
Roles: Role expectation can cause conflict
Goals: lack of clarity or disagreement about the goals of the program
Conflict of interest: e.g. higher wages
Stages in Conflict:
Antecedent Conditions
Perceived Felt
Conflict Conflict
Manifest Behavior
Conflict Resolution
and Suppression
Resolution and
Aftermath
Ways of dealing with conflict / opposition
Conflict / Opposition
Negative Feelings
Anger
Give in Counter anger Attempt to hear other
persons
Turn away Negative Response Involvement with other
persons
Escalation of Conflict:
Human beings behave in ways calculated to maximize their goals and minimize their loses.
The behavior of each party in conflict imposes constraints on the potential satisfaction of the
other. This tends to escalate conflict. Unless it resolved at an early stage, it become more
intense and hostile to proliferate more issues and involve stronger and more destructive
attempts to control.
Escalation usually feeds on fear, defensiveness, selective and distorted perception, attributing
negative intentions on others
Strengths and Limitations of Approaches to Conflict Management
TRADITIONAL & CUSTOMARY LEGAL ALTERNATIVE CONFLICT MANAGEMENT
Strengths Limitations Strengths Limitations Strengths Limitations
Respect for Not all people Well-defined Tend to neglect Contributes to proce ss May not be able
local values may have equal procedures indigenous of community self-relia to over come
and customs access to the con knowledge nce &empowerment power
flict resolution differences
Provides fami Courts have Decisions are Inaccessible to Encourages participa Decisions are
liarity & past supplanted local legally the marginal tion & respects local not legally
experience authority binding &poor groups customs and values binding
The Win-Win approach is a conscious and systematic attempt to maximize the gains of both
parties through collaborative problem solving.
1. Forcing- an antagonistic, competitive approach that pushes for an all or nothing solution
Lose-Lose approach is characterized in many ways
1. Avoidance of conflict is preferred to open competition and half loaf is better than one
loaf.
2. Withdrawing- avoiding conflict by retreating or remaining silent
3. Smoothing- playing down differences, emphasizing commonalities and avoiding
discussions on contentious issues
4. Compromising- a simple splitting of differences through negotiation
Third
Party
Consultation:
Arbitration: Involves a third party judgment that is arrived at by considering the merits of the
opposing cases and their imposing a settlement.
Mediation: Involves a skilled third party who attempts to help clients reach a compromise on
specific issues that are amenable for negotiation
Strategies of Community Organization
Methods of Conflict Resolution
‘Thou shalt have the situation dictate the strategy’
NEGOTIATION
In trying to solve certain problems, community Organizations often find it necessary to
Negotiate with other parties. “Negotiation is an attempt
to hold discussion with those who evidence varying
degrees of resistance, in the hope of ultimately arriving
at an agreement. This is the essence (i.e. arriving at an
agreement through discussion) and the end point of the
negotiating process. In this context a negotiant is anyone
whom the community organization is trying to influence. A
negotiant can be undecided, neutral or hostile.
E.g. Strike by the govt. staff. Activism against lock up
deaths.
Problems in Negotiation:
Many community organizations do not always heave within their capacity the power to gain
success to decision- makers. Unlike in industrial negotiation, community groups lacking
power frequently find themselves prevented from the negotiation process. So community
organizations have to develop their position and power that allows them to sit at the
negotiating table
To gain access to negotiations and enhance their bargaining positions, community
organizations use a variety of tactics.
Tactics to strengthen the Negotiating power of the community organizations
1. Supporting Survival Needs
Eg.Helping politicians in their campaigns
Supporting local departments to get more budget allocations.
Assisting in find raising campaigns.
2. Demonstrating public support and sympathy:
It means demonstrating the decision- makers that they espouse a cause, which has widespread
community support
Eg. Holding mass rallies.
Conducting letter-writing campaigns.
Circulating petitions.
Increasing membership.
Obtaining editorial support.
Organizing leading citizens to contact their legislators.
Signature campaigns.
3. Forming Alliances:
Alliances can be formed with other organizations whose members have similar values.
Broader the base of the alliance more power can be exerted in the negotiating process.
E.g. - Demands one NGO supported by other NGOs.
4. Conducting Behind – The Scenes Discussions
In most of the political situations certain people bear major responsibility for what happens.
Through quite discussions with these persons, the key decision- makers can be convinced to
carryout a course of action promoted by the community organization. In fact these key
leaders sometimes become the crusaders of the cause, and the initiating community
organization may have to be satisfied with little credit even through their objective is
achieved.
5. Targeting pressure points:
Selecting targets that are vulnerable to the special kinds of pressure a community
organization can bring to hear.
Eg. – Road Blockade
Agitation during assembly session
Wearing Black Badge.
6. Threatening:
Negotiation often involves a degree of threat. The fact that rewards can be with held or
punishment inflicted constitutes a threat.
E.g. – Threat of a Lawsuit.
Threats to withdraw support or boycott.
7. Waging campaigns against persons or institutions:
Direct action.