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Step forward to be a

The Applied Sustainability Programme for Business Leaders and Executives

Paul Hawken, ‘The 11th Hour’

Join us on the journey towards a One Planet Future

The economic downturn is a stark reminder of the Understanding these complex challenges, and
consequences of living beyond our means, but it having the ability to meet them, is becoming a
pales in comparison with the growing ecological prerequisite of good leadership. To help companies
crisis. Our global footprint now exceeds the world’s on this journey, WWF offers One Planet Leaders – a
capacity to regenerate all the goods and services sustainability change programme designed to align
we depend on by about 30%. If our demands on business models with environmental and social
the planet continue at the same rate, by the pressures. With the ambition to transform the face of
mid-2030s we will need the equivalent of two business, One Planet Leaders reaches out to managers
planets to maintain our lifestyles. and executives who are able to drive change.
For business, the sustainability agenda means There is still time to mitigate the worst impacts of
increased risk, costs and regulation as well as climate change and environmental degradation – but
greater public demand for corporate stewardship. there is no time to lose. We need to act now if we are
WWF believes it also brings significant opportunity. to build a better, more equitable society within the
Indeed the response of the business community limits of our one planet.
will be crucial as companies are uniquely positioned None of us can do this alone – we invite you to join
to lead global solutions through new business us on the journey to build the businesses of the
models, innovation and the mainstreaming of future. We invite you to become a One Planet Leader.
sustainable practices.

What is One Planet Leaders?
One Planet Leaders is a change programme which Transforming business practice
develops your understanding and ability to respond
to sustainability. Through face-to-face workshops, One Planet Leaders is an innovative training
an on-line learning community and personal tutor programme that challenges business as usual and
support you will explore issues, develop your promotes transformation and new ways of thinking. In
thinking and create both personal and strategic the context of future trends, the programme explores
action plans which ensure a holistic approach to new ideas, concepts, business models and tools –
sustainable business. both for transformation and incremental action.

The training is available as an open enrolment Competency development

programme and as customised in-house training
Leading companies increasingly recognize the
for companies or regions.
importance of sustainability skills and competencies

throughout the business. This programme has been
Creating a competitive advantage designed to support this emerging need and to grow
Many organisations and their leaders talk about a global network of skilled One Planet Leaders.
sustainability, but how much do they know about it?
©WWF / ELMA OKIC ©WWF / ELMA OKIC Is it an integral part of the business? Is it adding Who is the Programme for?
commercial value? In our view, a strategic approach

If you are a leader who operate at a strategic level
Embedding sustainability into to sustainability will not only lead to business
and can drive change, One Planet Leaders is for
innovation and value creation, but is crucial to protect
organisations is complicated. you. The programme is open for managers in core
the fragile natural capital on which all business
One Planet Leaders provides depends. At One Planet Leaders we explore how to
business functions - such as general management,
R&D, procurement/supply, marketing/sales; and in
real thought leadership in this leverage sustainability to build competitive advantage
sustainability functions. Most participants come
and long-term loyalty in today’s increasingly
fast moving arena. crowded marketplace. We learn from best practices,
from the business sector, but we also welcome
government and NGO representatives.
Paul Turner proven tools and world experts in the field.

What does One Planet Leader offer?
Benefits to your organisation Benefits to you
• understand the social and environmental pressures • time and space to reflect on sustainability issues

facing business today

• improve your ability to successfully manage change
• spot and solve sustainability challenges • join a vibrant global network of peers and experts
• drive innovation and build competitive advantage • be inspired and empowered to drive change in your
• strategically integrate sustainability organisation and beyond
• lead the way towards a sustainable economy

Prof. Dr. Michael Braungart

Previous Programme contributors

One Planet Leaders offers a unique opportunity to learn from the best in the sustainability field.
Examples of previous contributors are:

Alastair McIntosh Author and environmental activist

Andrew Fisk European Director of External Relations, Procter & Gamble
Andy Wales Head of Sustainable Development, SAB Miller
Alexander Holst Senior Manager, Accenture
Jake Backus Customer Sustainability Director, The Coca-Cola Company
Chris Allen Project Manager, Biomimicry Institute
Jenny Dawkins Research Director and Head of Corporate Responsibility Research, Ipsos MORI
Jo Fox Head of The Bigger Picture, BSkyB
Prof Dr Michael Braungart Co-founder, Cradle to Cradle Design
Michael Yaziji Professor of Strategy and organisations, IMD
Peter Price Thomas Associate, The Natural Step and Forum for the Future
Tim Smit Founder, The Eden Project

The One Planet Leaders learning approach
At One Planet Leaders we put debate and Full Programme or Modular Access
experience at the very heart of what we do. We
Participants can choose to attend the Full Programme
create a supportive learning environment where
or select relevant workshops based on personal
participants can unlock existing thinking, create
needs and availability. It is possible to spread the
fresh ideas and stretch organisational ambition.
learning across a business team and send different
We explore the roles of both incremental and
team members to different workshops. Remote tutor
transformational change with the emphasis on
support is only available for those who attend all
action-focused learning, practical solutions and
three workshops.
empowering you to create sustainable businesses.

Full Programme participants experience a 6 -month

Programme features learning journey. It starts with objective setting and
access to materials, and is followed by a three-month
• 3 x 2-day Workshops period of in-depth engagement including: three
• 6 months Implementation support workshops, tutor support, online sustainability
management tools and a web-based learning

• Tutor coaching & expert advice
community. Participants then enter a 100-day
• Solutions focused learning adapted and tailored
Implementation Phase which offers continued access
to you
to materials and expertise to help activate the plans in

©WWF / ELMA OKIC ©WWF / ELMA OKIC • Online sustainability management tools the workplace. At the end of this period participants
• Social learning and networking website join the One Planet Leaders Alumni Community.

Pushing the boundaries • Learning materials and tools to build One Planet Modular Participants experience the chosen
Teams in your business
of traditional business workshop(s) and 100-day access to online materials
• Opportunity for MSc accreditation before joining the Community.
model thinking.
• Membership of the One Planet Leaders
Helen Wright, Working towards an MSc
Head of Environment, Participants who take the Full Programme can by
completing a written assignment work towards a
Postgraduate Certificate in Sustainable Development
from Exeter University in the UK. This option will
achieve 60 credits – one third of a Masters degree,
which can be completed through distance learning.
For more details, including additional costs, go
online to www.panda.org/business/training.

The Workshops (Accessed within the Full Programme or as separate Workshops)

Workshop I: Business Workshop II: Business Workshop III: Business

Dependencies Transformation Change
A full introduction to the challenge of We explore new ideas, concepts, We explore how to champion
sustainability. We explore the impacts business models and tools – both change across your organisation
of environmental and social trends on for ground breaking transformation and the value chain. We investigate
business and how to turn these into and incremental action. We develop the human dimension, levers and
strategic opportunities. We develop strategic responses to create obstacles to change, and how to
innovative responses that fit your business value and build lasting communicate sustainability
particular organisation. competitive advantage. credentials effectively.


Business Business Business

Dependencies Transformation Change

Putting Sustainability at
The Scale of the Challenge Leadership for Sustainability The Heart of Change

Business Fundamentals Innovation, Value, Creation &

Values & Ethics
and Dependencies Global Best Practice

Critical Drivers, Risks Developing Corporate

Future Worlds
and Opportunities Competencies

Developing Developing Transformational

Sustainability Ambition Becoming an Agent of Change

The One Planet Leaders Community
After completing the programme you will be invited to join the One Planet
Leaders Community. This vibrant network of skilled, like-minded leaders is
gaining hundreds of new, diverse members from around the world each year.
The Community inspires, supports and challenges members to implement
transformational change in their organisations. It is a platform for exchanging

“ ”
best practice and information-sharing, enabling you to further develop
successful sustainable business strategies. It also nurtures and expands the
personal networks and friendships that emerge through the workshops.


Alastair McIntosh, Writer, Broadcaster and Activist

One Planet Leaders will invoke
sustainability within you and your
organisation like no other

Sunil Geness, Corporate Affairs

Executive, SAP Africa

Programme details for 2010 Past Participants Terms and conditions

Dates and venue ABN Amro IKEA Full residential participation is required for each
Workshop. Places can only be guaranteed with a
Programme dates Spring 2010 Autumn 2010 APC Europa INL Agency
purchase order number or credit card details.
Workshop I: Business Dependencies March 3-5 September 27-29 Atlantic LNG Company of Johnson & Johnson Invoices are payable within 30 days of the invoice
Trinidad & Tobago date. Cancellations are non-refundable, but
Workshop II: Business Transformation April 14-16 October 25-27 Lloyds TSB Bank
places may be deferred to alternative One Planet
Workshop III: Business Change May 19-21 November 22-24 Boeing
Leaders Workshops at the discretion of WWF and
Mondi AG
Cable & Wireless subject to availability.
The venue is Ittingen Charterhouse, a beautiful former monastery near Monsanto

© 1986 Panda symbol WWF– World Wide Fund For Nature (Formerly World Wildlife Fund) ® "WWF" and "living planet" are WWF Registered Trademarks.
Zurich. With more than 800 years of history, it’s an ideal location for Canon Europe
creativity, productivity and reflection. Morley Fund Management
Coca Cola Europe –
Our ecological footprint
Beverage Services Ltd.
Programme Fee Department for Business,
WWF is committed to minimising the environmental
Programme fees include tuition, all learning materials, workshop costs, Enterprise & Regulatory Nokia Siemens Networks impacts of our One Planet Leaders Programme.
and membership of the One Planet Leaders Community for 12 months. Reform (BERR)
That’s why:
Travel and accommodation is not included. O2
Elopak • the venue, in the heart of Europe, has good
Fees EURO Procter & Gamble connections by train and other public transport;
Dow Europe
Full Programme 9,650 Rip Curl Europe • most of the food and drink consumed there will
be sourced locally and organically;
Any two Workshops 6,500 SAP
Firmenich • we always try to use materials such as stationery
Any one Workshop 3,350 Shell International
Fundação Maria Cecília that come from certified or recycling sources; and
Apply before 31 January 2010 for Spring Programme Souto Vidigal Sony Europe • we offset the carbon emissions linked to the
To apply, go online to www.panda.org/business/training
TAQA venue and from travel by the organising team
You can also email opleaders@wwfint.org Fortis
and contributors. We also encourage
or call Carolina Moeller on +41 22 364 9035
General Mills International Wallenius Wilhelmsen participants to offset the carbon impact of their
Young Samuel Chambers personal travel – but if they choose not to, we
Hill & Knowlton
will do it on their behalf.

WWF’s mission is to build a future in which humans live in harmony with nature, by: WWF International
Avenue du Mont-Blanc
- conserving the world's biological diversity 1196 Gland
- ensuring that the use of renewable natural resources is sustainable Switzerland
- promoting the reduction of pollution and wasteful consumption tel: +41 22 364 9111
fax: +41 22 364 0074

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