Академический Документы
Профессиональный Документы
Культура Документы
gregorio
http://ph.linkedin.com/pub/gene-gregorio/2/455/b0a
http://gene-gregorio.blogspot.com/p/about-gene-gregorio.html
http://twitter.com/#!/genegregorio
http://www.scribd.com/home
I. Objective
• In sum, create the environment for a refreshed view of the incident to aid
the legal team in advocating to the DOJ and make public and media
perception more manageable.
II. Strategy
1. CULTURAL ORIENTATION
a. Establish the cultural environment in which both accused and victim have
been existing, including the continuing competitive clashes between the
two clans; make the media and the public realize that in a community
where warlordism is a way of life, it is not unusual for incidents to occur
that do harm to innocent by-standers and the community in general,
despite every effort to prevent them.
b. Additionally, we may recast the conflict between accused and victim within
the context of:
c. Make the media and the target publics realize that there is really no hero-
villain dichotomy in that cultural environment and that, in the context of
that culture, there has always been a tradition of fierce clan loyalties;
d. Appeal to the media and the target publics to understand and tolerate this
cultural environment and the community.
e. Prevail upon the target publics and the media not be too hasty in
condemning the accused, in the context of the cultural environment.
• Media
• General public
• DOJ
http://www.facebook.com/gene.gregorio
http://ph.linkedin.com/pub/gene-gregorio/2/455/b0a
http://gene-gregorio.blogspot.com/p/about-gene-gregorio.html
http://twitter.com/#!/genegregorio
http://www.scribd.com/home
• There is more than meets the eye in the case. Let the accused be
perceived in a more objective manner.
V. Tacticals
Research.
White Paper
Based on case study delivered by client, write and circulate a white paper
for foreign circulation. This will serve as a trigger document and primer for
more in-depth research.
Book.
The writing of a book which casts the conflict between accused and victim
within a historical, cultural and geo-political context.
As one of its main draws, the book will bare revelations about victim.
The book will be written by a foreign author, preferably from the UK and
with the proper credentials (either a journalist who has worked in the
domain of accused and victim, or an academic specializing in studies on
areas in conflict.)
Video documentary
The production of a documentary will draw heavily from the book, but in
addition to the revelations and the recasting of the conflict, it will be more
effective in humanizing the accused.
Media Approach
Key Messages:
Online campaign:
Special Report: