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MARKETING TOOLS (4 p’ s)
PRODUCT:
Development of quality and varieties of
product for the market like,
1) Individual fruit juice
2) Individual vegetable juice
3) Fruits mixed juice
4) Vegetable mixed juice
5) Fruits & vegetable mixed juice
PRICE:
Pricing will be based on marginal costing and
according to the demand in the market for the first one year.
Price will depend upon the cost of raw materials and the
quantity used.
There will be good number of juice based on the fruits and
vegetables used, so price will also depend on that and will have
wide range of price.
PLACE:
It is the market that we will serve and will be
depend on our distribution and channel partner for supply in the
market. We will also focus on transportation and logistic to
cover wide market in North- east, India. Following will be the
strategies to capture the market through better distribution of
our product in consumer market.
1) Supply to local retailers and wholesale
distributors.
2) Supply to various clubs, gyms and sports
association.
3) Direct selling by appointing salesman,
4) Exclusive opening of some outlet in
selected location like university, college,
medical college, NIT and many others.
5) Appointment of some exclusive dealer of
our product.
6) Attractive and standard packaging of
productys.
PROMOTION:
Promotion is one of the most important
aspect to capture the market and to generate revenue for the
growth and success. Following are the plan to executed to
promote our juicc and health drink in the market.
1) Distribution of sample in market.
2) Organizing of various events in market.
3) Through posters and billboards
4) Use of print media like newspaper and
magazines.
5) Advertisement in local cable channels and
radio.
6) Organizing roadside show and display of
products.
COST ESTIMA
S.L PART
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Prior to the beginning of the End Semester Examination of the Second Semester the subjects on which each student shall be
pursuing his / her Minor Project in relation to a business firm during Summer Vacation and the respective internal supervisors shall
be finalized by the concerned Principal / Director of the Institute wherein BBA Programme is being run. After completion of the
assigned Project a Project Report in respect of the same shall be submitted to the concerned Director/Principal within two weeks of
the commencement of the Third Semester. The Minor Project shall carry 100 marks i.e., marks equivalent to one course and it shall
be pursued by every student under the supervision of one internal supervisor to be appointed by the Principal / Director of the
Institute from among the Faculty Members handling the various BBA courses. It shall be evaluated jointly by the Internal
Supervisor and the External Examiner. The Internal Supervisor shall award marks out of 50 and the External Examiner shall award
marks out of 50. The External Examiner shall be appointed by the University.
II. SUMMER TRAINING PROJECT
Each student shall undergo practical training of eight weeks during the vacations after fourth semester in an approved business /
industrial / service organization and submit at least two copies of the Summer Training Report to the Director / Principal of the
Institution within two weeks of the commencement of the Fifth Semester. The Summer Training Report shall Carry 100 marks. It shall
be evaluated for 50 marks by an External Examiner to be appointed by the University and for the rest of the 50 marks by an Internal
Board of Examiners to be appointed by the Director / Principal of the Institution. This internal Board of Examiners shall comprise of a
During the sixth semester each student shall undertake a project to be pursued by him / her under the supervision of an Internal
Supervisor to be appointed by the Director / Principal. Both the subject and the name of the Supervisor will be approved by the
Director / Principal of the Institution. The Project Report in duplicate along with one soft copy in a floppy will be submitted at least
four weeks prior to the commencement of the End Term Examination of the Sixth Semester. Project Report shall carry 100 marks.
These shall be evaluated by an External Examiner appointed by the University for 50 marks and for the rest of the 50 marks by an
Internal Board of Examiners to be appointed by the Director / Principal of the Institution. This internal Board of Examiners shall
BBA
GGS Indraprastha University
BBA 101: Principles of Management
L-4 T/P-0 Credits-4
Objectives:
The course aims at providing fundamental knowledge and exposure to the concepts,
theories and practices in the field of management.
Course contents:
Unit I
lectures:- 14
Introduction: Concept, nature, process and significance of management; Managerial
levels, skills, functions and roles; Management Vs. Administration; Coordination as essence of management; Development of
management thought: classical, neo-classical, behavioral, systems and contingency approaches.
Unit II
lectures:- 14
Planning: Nature, scope and objectives of planning; Types of plans; Planning process;
Business forecasting; MBO; Concept, types, process and techniques of decision-making;
Bounded Rationality.
Organising: Concept, nature, process and significance; Principles of an organization;
Span of Control; Departmentation; Types of an organization; Authority-Responsibility;
Delegation and Decentralization; Formal and Informal Organization.
Unit III
lectures:- 14
Staffing: Concept, Nature and Importance of Staffing.
Motivating and Leading: Nature and Importance of motivation; Types of motivation;
Theories of motivation-Maslow, Herzberg, X, Y and Z; Leadership – meaning and importance; Traits of a leader; Leadership Styles
– Likert’s Systems of Management, Tannenbaum & Schmidt Model and Managerial Grid.
Unit IV
lectures:-6
Controlling: Nature and Scope of control; Types of Control; Control process; Control
techniques – traditional and modern; Effective Control System.
Text Books1. Stoner, Freeman and Gilbert Jr.;M a n a g e m e n t , Prentice Hall of India, New
Delhi, 2003.
2. Gupta, C.B.; Management Concepts and Practices, Sultan Chand and
Sons, New Delhi, 2003.
Reference Books
1.Koontz. O Donnel and Weirich-“Management”,Tata McGraw Hill
Publishing Company,New Delhi,2001.
2.R.K.Chopra-“Principles&Pracitices of Management”, Sun India Publication.
3.P.C.Tripathi and P.N.Reddy,” Principles&Pracitices of Management”,2nd
edition,Tata McGrawHill.
BBA
GGS Indraprastha University
BBA 103: Business Economics-I
L-4
T-0
Credit-4
Objectives:
The objective of this subject is to give understanding of the basic concepts and issues in
business economics and their application in business decisions.
Course Contents:
Unit I
lectures:-6
Introduction to Business Economics and Fundamental concepts
Nature, Scope, Definitions of Business Economics, Difference Between Business Economic and Economics, Contribution and
Application of Business Economics to Business. Micro Vs. Macro Economics. Opportunity Costs, Time Value of Money,
Marginalism, Incrementalism, Market forces and Equilibrium, Risk, Return and Profits.
Unit II
lectures:-18
Consumer Behaviour and Demand Analysis
Cardinal Utility Approach: Diminishing Marginal Utility, Law of Equi-Marginal Utility. Ordinal Utility Approach: Indifference Curves,
Marginal Rate of Substitution, Budget Line and Consumer Equilibrium.
Theory of Demand, Law of Demand, Movement along Vs. Shift in Demand Curve, Concept of Measurement of Elasticity of
Demand, Factors Affecting Elasticity of Demand, Income Elasticity of Demand, Cross Elasticity of Demand, Advertising Elasticity
of Demand and Expectation Elasticity of Demand. Demand Forecasting: Need, Objectives and Methods (Brief)
Unit III
lectures:-6
Theory of Production
Meaning and Concept of Production, Factors of Production and production function. Fixed and Variable Factors. Law of Variable
Proportion (Short Run Production Analysis), Law of Returns to a Scale (Long Run Production Analysis) through the use of
ISOQUANTS.
Unit IV
lectures:-10-
Cost Analysis & Price Output Decisions
Concept of Cost, Cost Function, Short Run Cost, Long Run Cost, Economies and Diseconomies of Scale. Explicit Cost and Implicit
Cost, Private and Social Cost. Pricing Under Perfect Competition, Pricing Under Monopoly, Control of Monopoly, Price
Discrimination, Pricing Under Monopolistic Competition, Pricing Under Oligopoly.
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debonairkook36left a comment
think i saw this on http://basicwebdesign.co.cc/ , great website for this type of info
04 / 19 / 2010
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this is syllabus not answers do not upload anyone which confuses everyone this data can be taken
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1 Land on lease
5 Raw materials
Fruits ( pineapple, apples, banana, pears, 80000
watermelon, lemons, coconuts, mangos, sugar and
milk)
7 Skilled Manpower
Training & development 20000
Salary to skilled worker 40000
Salary to unskilled worker 15000
Employee accommodation 15000 90000
8 Working capitals
Fuel & electricity charge 95000
Transportation charge 25000
Machine maintenance & Repair charge 30000
Telephone &Rent charge 30000 180000
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