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Project on

Juice and health drink


plant
INTRODUCTION
Now a- days people are more concern of health drink, not only
in Barak Valley but across the globe
There is a wide potential market for the soft health drink. This
project will create good numbers of job opportunity in our
region both directly and indirectly. This project has enough
potential to click the market and to generate handsome profit in
a short gesture period.
PRODUCTION PROCESS
Production process of juice and soft drink can be taken out by
mixture of both capitals intensive as well as labor intensive
techniques. There is requirement for both skilled and unskilled
labor with modern update technology in production process.
There need to be taken better care of safety and hygienic. In
local market as well as in north- east there are huge raw
materials are available for it production process of juice and
soft drink. Raw materials to be use for production are pacifically
fruits and vegetables like pineapples, orange, banana, mango,
lemon, coconut, radish, carrot, cashew, bitter guard, apple, pears,
tomatoes, grapes, cabbages, watermelons, carrots and many
more. This will also help to the cultivators in our region. The
plenty of raw materials will help to create good numbers of soft
drinks like individual fruit juice, individual vegetables juice,
mixed fruit juice, mixed vegetables juice and mixed of fruit and
vegetable and fruit juice.
MARKET POTENTIAL
Due to increase in disposable income, education, population, and
concern for health among the common people in the market,
there is wide potential market for the soft drink in North- east
and India. Product can also be exported in foreign market if,
packaging is properly done and quality is maintained at
international with proper ISO certification and testing. There is
wide scarcity of health drink in the market with better quality
and taste.
MARKETING
As marketing is the major concern for survival, profitability and
success of the venture, we planned to distribute our packed
juice to retail outlet, hotels and restaurants and to open few
exclusive outlets in selected location like Assam University
campus, NIT campus, SMC campus. Also have planned to extend
across North- east and in five years down to the line across
India and foreign market.

MARKETING TOOLS (4 p’ s)
PRODUCT:
Development of quality and varieties of
product for the market like,
1) Individual fruit juice
2) Individual vegetable juice
3) Fruits mixed juice
4) Vegetable mixed juice
5) Fruits & vegetable mixed juice

PRICE:
Pricing will be based on marginal costing and
according to the demand in the market for the first one year.
Price will depend upon the cost of raw materials and the
quantity used.
There will be good number of juice based on the fruits and
vegetables used, so price will also depend on that and will have
wide range of price.

PLACE:
It is the market that we will serve and will be
depend on our distribution and channel partner for supply in the
market. We will also focus on transportation and logistic to
cover wide market in North- east, India. Following will be the
strategies to capture the market through better distribution of
our product in consumer market.
1) Supply to local retailers and wholesale
distributors.
2) Supply to various clubs, gyms and sports
association.
3) Direct selling by appointing salesman,
4) Exclusive opening of some outlet in
selected location like university, college,
medical college, NIT and many others.
5) Appointment of some exclusive dealer of
our product.
6) Attractive and standard packaging of
productys.
PROMOTION:
Promotion is one of the most important
aspect to capture the market and to generate revenue for the
growth and success. Following are the plan to executed to
promote our juicc and health drink in the market.
1) Distribution of sample in market.
2) Organizing of various events in market.
3) Through posters and billboards
4) Use of print media like newspaper and
magazines.
5) Advertisement in local cable channels and
radio.
6) Organizing roadside show and display of
products.
COST ESTIMA

S.L PART

1 Land on lease(On lease f


Two acre
2 Building & shed
( Permanentan
3 Machinery & Equipment
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SCHEME OF EXAMINATION
&
SYLLABI
of
BACHELOR OF BUSINESS ADMINISTRATION
for
First to Sixth Semester
(w.e.f. 2005 – 2006 Academic Session)
GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY
KASHMERE GATE, DELHI-110 006
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SCHEME OF EXAMINATIONS
BACHELOR OF BUSINESS ADMINISTRATION PROGRAMME
First Semester Examination
Code No.
Paper
L
T/P
Credits
BBA 101
Principles of Management
4
-
4
BBA 103
Business Economics-I
4
-
4
BBA 105
Business Mathematics
4
-
4
BBA 107
Computer Fundamentals
4
-
4
BBA 109
Financial Accounting
4
-
4
BBA 111
Personality Development
& Communication Skills- I
4
-
4
PRACTICAL
BBA 113
Computer Lab
0
4
2
Total
24
4
26
BACHELOR OF BUSINESS ADMINISTRATION PROGRAMME
Second Semester Examination
Code No.
Paper
L
T/P
Credits
BBA 102
Business Organization
4
-
4
BBA 104
Business Economics-II
4
-
4
BBA 106
Quantitative Techniques &
Operations Research in
Management
4
-
4
BBA 108
Data Base Management
System
4
-
4
BBA 110
Cost Accounting
4
-
4
BBA 112
Personality Development &
Communication Skills-II
3
-
3
PRACTICAL
BBA 114
DBMS Lab
0
06
3
Total
23
06
26

BACHELOR OF BUSINESS ADMINISTRATION PROGRAMME


Third Semester Examination
Code No.
Paper
L
T/P
Credits
BBA 201
Organizational Behaviour
4
-
4
BBA 203
Indian Economy
4
-
4
BBA 205
Marketing Management
4
-
4
BBA 207
Computer Applications-I
4
-
4
BBA 209
Management Accounting
4
-
4
BBA 211
Personality Development &
Communication Skills-III
(Minor Project Report)
-
-
6
PRACTICAL
BBA 213
Computer Application Lab-I
0
4
2
Total
20
4
28
BACHELOR OF BUSINESS ADMINISTRATION PROGRAMME
Fourth Semester Examination
Code No.
Paper
L
T/P
Credits
BBA 202
Human Resource Management
4
-
4
BBA 204
Business Environment
4
-
4
BBA 206
Marketing Research
4
-
4
BBA 208
Computer Application-II
4
-
4
BBA 210
Business Laws
4
-
4
BBA 212
Taxation Laws
4
-
4
PRACTICAL
BBA 214
Computer Applications Lab-II
-
4
2
Total
24
4
26
Note:At the end of the Fourth Semester all the students shall have to undergo Summer
Trainee for Eight Weeks.

BACHELOR OF BUSINESS ADMINISTRATION PROGRAMME


Fifth Semester Examination
Code No.
Paper
L
T/P
Credits
BBA 301
Values & Ethics in Business
4
-
4
BBA 303
Marketing Management-II
4
-
4
BBA 305
Production & Operations
Management
4
-
4
BBA 307
Management Information System
4
-
4
BBA 309
Financial Management
4
-
4
BBA 311
Summer Training Report & Viva
Voce
-
-
6
PRACTICAL
BBA 313
Computer Applications Lab
-
4
2
Total
20
4
28

BACHELOR OF BUSINESS ADMINISTRATION PROGRAMME


Sixth Semester Examination
Code No.
Paper
L
T/P
Credits
BBA 302
Business Policy & Strategy
4
-
4
BBA 304
Project Planning & Evaluation
4
-
4
BBA 306
Entrepreneurship Development
4
-
4
BBA 308
International Business Management
4
-
4
BBA 310
Project Report and Viva-Voce
-
-
6
BBA 312
Environmental Science
4
-
4
Total
20
-
26
NOTES:
I. MINOR PROJECT

Prior to the beginning of the End Semester Examination of the Second Semester the subjects on which each student shall be

pursuing his / her Minor Project in relation to a business firm during Summer Vacation and the respective internal supervisors shall

be finalized by the concerned Principal / Director of the Institute wherein BBA Programme is being run. After completion of the

assigned Project a Project Report in respect of the same shall be submitted to the concerned Director/Principal within two weeks of

the commencement of the Third Semester. The Minor Project shall carry 100 marks i.e., marks equivalent to one course and it shall

be pursued by every student under the supervision of one internal supervisor to be appointed by the Principal / Director of the

Institute from among the Faculty Members handling the various BBA courses. It shall be evaluated jointly by the Internal

Supervisor and the External Examiner. The Internal Supervisor shall award marks out of 50 and the External Examiner shall award

marks out of 50. The External Examiner shall be appointed by the University.
II. SUMMER TRAINING PROJECT

Each student shall undergo practical training of eight weeks during the vacations after fourth semester in an approved business /

industrial / service organization and submit at least two copies of the Summer Training Report to the Director / Principal of the

Institution within two weeks of the commencement of the Fifth Semester. The Summer Training Report shall Carry 100 marks. It shall

be evaluated for 50 marks by an External Examiner to be appointed by the University and for the rest of the 50 marks by an Internal

Board of Examiners to be appointed by the Director / Principal of the Institution. This internal Board of Examiners shall comprise of a

minimum of two Internal Faculty Members.

III. FINAL YEAR PROJECT REPORT

During the sixth semester each student shall undertake a project to be pursued by him / her under the supervision of an Internal

Supervisor to be appointed by the Director / Principal. Both the subject and the name of the Supervisor will be approved by the

Director / Principal of the Institution. The Project Report in duplicate along with one soft copy in a floppy will be submitted at least
four weeks prior to the commencement of the End Term Examination of the Sixth Semester. Project Report shall carry 100 marks.

These shall be evaluated by an External Examiner appointed by the University for 50 marks and for the rest of the 50 marks by an

Internal Board of Examiners to be appointed by the Director / Principal of the Institution. This internal Board of Examiners shall

comprise of a minimum of two Internal Faculty Members.


MAXIMUM & MINIMUM CREDITS OF THE PROGRAM
The total number of the credits of the BBA Programmes is 160.
Each student shall be required to appear for examinations in all courses. However, for
the award of the degree a student should secure at least 150 credits.

BBA
GGS Indraprastha University
BBA 101: Principles of Management
L-4 T/P-0 Credits-4
Objectives:
The course aims at providing fundamental knowledge and exposure to the concepts,
theories and practices in the field of management.
Course contents:
Unit I
lectures:- 14
Introduction: Concept, nature, process and significance of management; Managerial

levels, skills, functions and roles; Management Vs. Administration; Coordination as essence of management; Development of
management thought: classical, neo-classical, behavioral, systems and contingency approaches.
Unit II
lectures:- 14
Planning: Nature, scope and objectives of planning; Types of plans; Planning process;
Business forecasting; MBO; Concept, types, process and techniques of decision-making;
Bounded Rationality.
Organising: Concept, nature, process and significance; Principles of an organization;
Span of Control; Departmentation; Types of an organization; Authority-Responsibility;
Delegation and Decentralization; Formal and Informal Organization.
Unit III
lectures:- 14
Staffing: Concept, Nature and Importance of Staffing.
Motivating and Leading: Nature and Importance of motivation; Types of motivation;

Theories of motivation-Maslow, Herzberg, X, Y and Z; Leadership – meaning and importance; Traits of a leader; Leadership Styles
– Likert’s Systems of Management, Tannenbaum & Schmidt Model and Managerial Grid.
Unit IV
lectures:-6
Controlling: Nature and Scope of control; Types of Control; Control process; Control
techniques – traditional and modern; Effective Control System.
Text Books1. Stoner, Freeman and Gilbert Jr.;M a n a g e m e n t , Prentice Hall of India, New
Delhi, 2003.
2. Gupta, C.B.; Management Concepts and Practices, Sultan Chand and
Sons, New Delhi, 2003.
Reference Books
1.Koontz. O Donnel and Weirich-“Management”,Tata McGraw Hill
Publishing Company,New Delhi,2001.
2.R.K.Chopra-“Principles&Pracitices of Management”, Sun India Publication.
3.P.C.Tripathi and P.N.Reddy,” Principles&Pracitices of Management”,2nd
edition,Tata McGrawHill.

BBA
GGS Indraprastha University
BBA 103: Business Economics-I
L-4
T-0
Credit-4
Objectives:
The objective of this subject is to give understanding of the basic concepts and issues in
business economics and their application in business decisions.
Course Contents:
Unit I
lectures:-6
Introduction to Business Economics and Fundamental concepts

Nature, Scope, Definitions of Business Economics, Difference Between Business Economic and Economics, Contribution and
Application of Business Economics to Business. Micro Vs. Macro Economics. Opportunity Costs, Time Value of Money,
Marginalism, Incrementalism, Market forces and Equilibrium, Risk, Return and Profits.
Unit II
lectures:-18
Consumer Behaviour and Demand Analysis

Cardinal Utility Approach: Diminishing Marginal Utility, Law of Equi-Marginal Utility. Ordinal Utility Approach: Indifference Curves,
Marginal Rate of Substitution, Budget Line and Consumer Equilibrium.

Theory of Demand, Law of Demand, Movement along Vs. Shift in Demand Curve, Concept of Measurement of Elasticity of
Demand, Factors Affecting Elasticity of Demand, Income Elasticity of Demand, Cross Elasticity of Demand, Advertising Elasticity
of Demand and Expectation Elasticity of Demand. Demand Forecasting: Need, Objectives and Methods (Brief)
Unit III
lectures:-6
Theory of Production
Meaning and Concept of Production, Factors of Production and production function. Fixed and Variable Factors. Law of Variable
Proportion (Short Run Production Analysis), Law of Returns to a Scale (Long Run Production Analysis) through the use of
ISOQUANTS.
Unit IV
lectures:-10-
Cost Analysis & Price Output Decisions

Concept of Cost, Cost Function, Short Run Cost, Long Run Cost, Economies and Diseconomies of Scale. Explicit Cost and Implicit
Cost, Private and Social Cost. Pricing Under Perfect Competition, Pricing Under Monopoly, Control of Monopoly, Price
Discrimination, Pricing Under Monopolistic Competition, Pricing Under Oligopoly.
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BBA Syllabus
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BREAK UP OF VARIOUS COST OVERHEAD OF THE


PROJECT.
Cost sheet for both fixed and working
S PARTICULAR SUB-COST TOTAL
L

1 Land on lease

Lease rent for fifty years 600000 600000

2 Building & shed


Cost of production unit building 400000

Office building 120000

Cold storage for raw materials 80000

Shed building 100000 700000

3 Machinery & Equipments


Electric grinding machine 220000

Electric filter machine 140000

Testing equipment 140000

Freezing Machine 100000

Air composer machine( 4 units) 40000 640000


4 Furniture & settings
Production tools 35000

Freezing tools 23000

Office furniture 62000 120000

5 Raw materials
Fruits ( pineapple, apples, banana, pears, 80000
watermelon, lemons, coconuts, mangos, sugar and
milk)

Vegetables ( cabbage, carrots, radish and spices ) 15000 95000

6 Power & water 40000

Fitting cost 10000


Light & fans
Water filter & tank 20000

7 Skilled Manpower
Training & development 20000
Salary to skilled worker 40000
Salary to unskilled worker 15000
Employee accommodation 15000 90000

8 Working capitals
Fuel & electricity charge 95000
Transportation charge 25000
Machine maintenance & Repair charge 30000
Telephone &Rent charge 30000 180000

9 Preliminary & miscellaneous expenditure


Postage and stamp expenditure 2000

Registration & license expenditure 13000

Expert services 10000

Legal charge 5000

Documentation 5000 35000

Overall cost estimation and break-up of the proposed juice and


health drink project has been done, after having market survey and
primary information collected from various production plants
running in North-east. This project has great potential of clicking
the market and generating good revenue and employment
opportunity in Barak Valley. This business has high potential to
generate handsome profit in the market.

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