Hype Cycle 2015

Autonomous 

Vehicles

expectations

time
Peak of 

Inflated 

Expectations

Source: Gartner 2015

Hype Cycle 2015

Autonomous 

Vehicles

expectations

time
Peak of 

Inflated 

Expectations

Source: Gartner 2015

The road to „robots“
Driver
less
Fully
autonomous
Highly
autonomous
Partly
autonomous
Assistance
systems
Driver
only

since 1958
 today 2020 2030 2040

„Cruise Control“
The road to „robots“
Driver-
less
Fully
autonomous
Highly
autonomous
Partly
autonomous
Assistance
systems
Driver
only

since 1958
 today 2020 2030 2040

„Cruise Control“
„Shelley“ 2009
„Shelley“ - Pikes Peak 2010
„James“ - Nevada 2012
„Bobby“ - Hockenheim 2014
„Jack“ - Las Vegas 2015
„Robby“ - Sonoma 2015
More safety
>90% of all accidents are caused by human error.
More efficiency
Self-driving cars will use space and energy in a more efficient way.
More flexibility
Mobility grids of self-driving cars will reduce waiting times for taxis.
More comfort
Piloted driving will reduce the passengers stress level significantly.
More fun
Piloted driving feels like a rollercoaster ride.
Today we spend 1hour
per day operating a car
 Leisure &
Relaxation: 

45%

Source: Audi Research

 Work: 

30%

Source: Audi Research

 Entertainment:
25%

Source: Audi Research

Source: Audi Research
The extra hour

Daily increase of
media consumption
by >10% work in progress
Transportation
is next on the
disruptors list
The extra hour

Transportation
is next on the
disruptors list
drive

sleep
drive

sleep
The extra hour

Moreover:
work in progress
>95% of the day cars 

remain unused
The extra hour

Our cars will do

other things
Piloted driving
will become the
heartbeat of our
future economy
The extra hour

Piloted driving
will become the
heartbeat of our
future economy
PILOTED
DRIVING
 MORE
TIME

PILOTED
DRIVING

USER BENEFIT
 MORE
TIME

MORE
FUN

PILOTED
DRIVING

USER BENEFIT
 MORE
TIME

MORE
FUN

PILOTED
DRIVING

MORE
EFFICIENCY

USER BENEFIT
 MORE
TIME

MORE
FUN

PILOTED
DRIVING

MORE
EFFICIENCY

MORE
FLEXIBILITY

USER BENEFIT
 MORE
TIME

MORE
FUN

PILOTED
DRIVING

MORE MORE
SAFETY EFFICIENCY

MORE
FLEXIBILITY

USER BENEFIT
 MORE
TIME

MORE MORE
COMFORT FUN

PILOTED
DRIVING

MORE MORE
SAFETY EFFICIENCY

MORE
FLEXIBILITY

USER BENEFIT
 MORE
TIME

MORE MORE
COMFORT FUN

AUTOMOTIVE PILOTED
INDUSTRY DRIVING

MORE MORE
SAFETY EFFICIENCY

MORE
FLEXIBILITY

AFFECTED INDUSTRY

USER BENEFIT
 TRANSPORT/

LOGISTICS

MORE
TIME

MORE MORE
COMFORT FUN

AUTOMOTIVE PILOTED
INDUSTRY DRIVING

MORE MORE
SAFETY EFFICIENCY

MORE
FLEXIBILITY

AFFECTED INDUSTRY

USER BENEFIT
 TRANSPORT/
 RETAIL
LOGISTICS INDUSTRY

MORE
TIME

MORE MORE
COMFORT FUN

AUTOMOTIVE PILOTED
INDUSTRY DRIVING

MORE MORE
SAFETY EFFICIENCY

MORE
FLEXIBILITY

AFFECTED INDUSTRY

USER BENEFIT
 TRANSPORT/
 RETAIL
LOGISTICS INDUSTRY

MORE
TIME

MORE MORE
COMFORT FUN

AUTOMOTIVE PILOTED TRAVEL

INDUSTRY DRIVING INDUSTRY

MORE MORE
SAFETY EFFICIENCY

MORE
FLEXIBILITY

AFFECTED INDUSTRY

USER BENEFIT
 TRANSPORT/
 RETAIL
LOGISTICS INDUSTRY

MORE
TIME

MORE MORE
COMFORT FUN

AUTOMOTIVE PILOTED TRAVEL

INDUSTRY DRIVING INDUSTRY

MORE MORE
SAFETY EFFICIENCY

MORE
FLEXIBILITY

PUBLIC
SECTOR

AFFECTED INDUSTRY

USER BENEFIT
 TRANSPORT/
 RETAIL
LOGISTICS INDUSTRY

MORE
TIME

MORE MORE
COMFORT FUN

AUTOMOTIVE PILOTED TRAVEL

INDUSTRY DRIVING INDUSTRY

MORE MORE
SAFETY EFFICIENCY

MORE
FLEXIBILITY

FINANCE/ PUBLIC
INSURANCE SECTOR

AFFECTED INDUSTRY

USER BENEFIT
 TRANSPORT/
 RETAIL
LOGISTICS INDUSTRY

MORE
TIME

PRODUCTION
MORE MORE
COMFORT FUN

AUTOMOTIVE PILOTED TRAVEL

INDUSTRY DRIVING INDUSTRY

AFTER- MORE MORE

MARKET SAFETY EFFICIENCY

MORE
FLEXIBILITY

FINANCE/ PUBLIC
INSURANCE SECTOR

EXPECTED CHANGE

AFFECTED INDUSTRY

USER BENEFIT
 REMOVER

DELIVERY
TAXIS SERVICES

TRANSPORT/
 RETAIL
LOGISTICS INDUSTRY

RENTALS/
 MORE
MOBILITY TIME

PRODUCTION
MORE MORE
COMFORT FUN

AUTOMOTIVE PILOTED TRAVEL

INDUSTRY DRIVING INDUSTRY

AFTER- MORE MORE

MARKET SAFETY EFFICIENCY

MORE
FLEXIBILITY

FINANCE/ PUBLIC
INSURANCE SECTOR

EXPECTED CHANGE

AFFECTED INDUSTRY

USER BENEFIT
 REMOVER

DELIVERY
TAXIS SERVICES

TRANSPORT/
 RETAIL
LOGISTICS INDUSTRY

RENTALS/
 MORE
MOBILITY TIME

PRODUCTION
MORE MORE
COMFORT FUN

AUTOMOTIVE PILOTED TRAVEL

INDUSTRY DRIVING INDUSTRY

AFTER- MORE MORE

MARKET SAFETY EFFICIENCY

INSURANCES MORE
FLEXIBILITY

FINANCE/ PUBLIC
INSURANCE SECTOR

FINANCING NURSING
EXPECTED CHANGE HOMES

AFFECTED INDUSTRY HEALTH

USER BENEFIT
 REMOVER

DELIVERY
TAXIS SERVICES

TRANSPORT/
 RETAIL
LOGISTICS INDUSTRY

RENTALS/
 MORE
MOBILITY TIME

PRODUCTION
MORE MORE
COMFORT FUN

AUTOMOTIVE PILOTED TRAVEL

INDUSTRY DRIVING INDUSTRY

AFTER- MORE MORE

MARKET SAFETY EFFICIENCY

INSURANCES MORE INFRA-

FLEXIBILITY STRUCTURE

FINANCE/ PUBLIC
INSURANCE SECTOR

FINANCING NURSING ENERGY

EXPECTED CHANGE HOMES SUPPLY

PUBLIC
AFFECTED INDUSTRY HEALTH
TRANSPORT

USER BENEFIT
 REMOVER MEDIA

DELIVERY REAL
TAXIS SERVICES ESTATE

TRANSPORT/
 RETAIL
LOGISTICS INDUSTRY

RENTALS/
 MORE
MOBILITY SHOPPING
TIME

PRODUCTION
MORE MORE BUSINESS
COMFORT FUN HOTELS

AUTOMOTIVE PILOTED TRAVEL

INDUSTRY DRIVING INDUSTRY

AFTER- MORE MORE DOMESTIC

MARKET SAFETY EFFICIENCY FLIGHTS

INSURANCES MORE INFRA-

FLEXIBILITY STRUCTURE

FINANCE/ PUBLIC
INSURANCE SECTOR

FINANCING NURSING ENERGY

EXPECTED CHANGE HOMES SUPPLY

PUBLIC
AFFECTED INDUSTRY HEALTH
TRANSPORT

USER BENEFIT
 –

REMOVER MEDIA

DELIVERY REAL
TAXIS SERVICES ESTATE

– TRANSPORT/
 RETAIL –
LOGISTICS INDUSTRY

RENTALS/
 MORE
MOBILITY TIME SHOPPING

MORE MORE BUSINESS

PRODUCTION COMFORT FUN HOTELS

AUTOMOTIVE PILOTED TRAVEL

INDUSTRY DRIVING INDUSTRY

AFTER- MORE MORE DOMESTIC

MARKET SAFETY EFFICIENCY FLIGHTS

INSURANCES MORE INFRA-

FLEXIBILITY STRUCTURE

–
FINANCE/ PUBLIC –
INSURANCE SECTOR

NURSING ENERGY
OPPORTUNITY AREAS FINANCING
HOMES SUPPLY

PUBLIC
EXPECTED CHANGE HEALTH TRANSPORT

AFFECTED INDUSTRY –

USER BENEFIT
How we will
live
@Nils_Wollny
nils.wollny@audi.de