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3. The study of the processes involved when individuals or groups select, purchase,
use, or dispose of products,
services, ideas , or experiences to satisfy needs and desires is called ________.
a. lifestyle marketing
b. role marketing
c. consumer behavior
d. marketing research
4. People who belong to the same social class have which of the following in common?
a. income levels
b. personalities
c. ethnicity
d. family structure
6. The immediate response by our eyes, nose, mouth or fingers to such basic stimuli as
light, color, sound, odor
and texture is called ________.
a. reception
b. awareness
c. perception
d. sensation
7. The process by which people select, organize, and interpret sensory information is
called ________.
a. reception
b. awareness
c. perception
d. sensation
8. Which of the following is NOT one of the three stages of the process of perception?
a. interpretation
b. adaptation
c. attention
d. exposure
9. The ________ threshold refers to the minimum amount of stimulation that can be
detected on a sensory
channel.
a. absolute
b. differential
c. intensity
d. relative
10. The ________ threshold refers to the ability of a sensory system to detect changes
between two stimuli.
a. absolute
b. differential
c. intensity
d. relative
11. ________ occurs when a stimulus is below the level of an individual's awareness.
a. Absolute threshold
b. Differential threshold
c. Subliminal perception
d. Perceptual selection
a. adapt
b. habituate
c. prime
d. overload
13. Size, color, position, and novelty are all strategies for creating which of the
following?
a. contrast
b. adaptation
c. positioning
d. thresholds
14. Which of the following refers to the meanings we assign to sensory stimuli?
a. schema
b. semiotics
c. interpretation
d. perception
Note: Choose only ONE ANSWER for each question and send me by email before 10 am on 20th May.
My email is trangVM@fpt.edu.vn.