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Fast Facts
• Advertisers in the pharmacy category Top Outdoor Spenders
spent almost $6 million on outdoor
advertising in 2009. CVS Pharmacy
Duane Reade Drug Store
• 1.6 percent of all ad spending in the Walgreens Drug Stores
category was spent on outdoor.
Americare Medical Supply Store
• The top 10 outdoor spenders in Medicap Pharmacy
this category account for 34
Elan Pharmaceuticals
percent of all outdoor spending
on pharmacies. Kinney Drugs Store
Turns & Trends Beauty Supply
• Sales of drug stores
and pharmacies
Gilead Pharmaceutical Company
Hartig USA Drug Store
increased to $210.7 billion in 2009, a 3.4 percent gain over
2008 revenues of $203.8 billion.
• Adults who visited a drug store from one to five times in the past month by
income bracket: $100,000+
(27.4%), $75-99,999 (14.5%),
$60-74,999 (11.1%), $50-59,999
(8.4%), $40-49,999 (8.8%),
NEWSPAPER RADIO
$30-39,999 (9.3%), $20-29,999
(8.9%), under $20,000 (11.7%). OUTDOOR
• The top drug stores where consumers prefer to have prescriptions filled are
Walgreens, CVS, Wal-Mart, Rite Aid, and Target.
• The primary reasons for shopping at a particular store for prescription drugs
are location (64.5%), price (41.6%), insurance coverage (36.7%), and phone-in
convenience (32.7%).
• The primary reasons that consumers switched drug stores in the past year are
high prices, the lack of a $4 generic drug program, an inconvenient location, poor
customer service, and inconvenient hours.
50.00% MAGAZINES
40.00%
OUTDOOR
%
30.00%
20.00%
10 00%
10.00%
CABLE TV
0.00%
NETWORK TV
‐10 00%
‐10.00%
‐20.00%
RADIO
SPOT TV
‐30.00%
SYNDICATION NEWSPAPER
‐40.00%
Percentage Change 2008‐2009