PROJECT TITLE:

A SURVEY ON PREFERENCE OF SALARIED CLASS ON VARIOUS INVESTMENT AVENUES WITH REFERENCE

TO (THANJAVUR CITY)
Introduction:

Investment involves sacrificing present consumption to save money and alocate them in an investment
avenue in the expectation of getting some benefits in future which is known as return. The return maybe
of Gain or loss. The returned from the income may be in the form of dividend ,capital appreciation,
interest, rental income depending upon in which investment avenue the investor have allocate their
money. The person who invest their money is known as investor.The main options of investments are
security of principal amount, liquidity, financial gain stability, approval and simple transferability.
Investment avenues are on the market admire shares, bank, companies, gold and silver, real estate, life
insurance, communicating savings then on. the desired level of returns and also the risk tolerance set
the selection of the investor. The investment could also be dissent selections from national savings
certificates, provident fund, investment firm schemes, insurance schemes, account funds, bank
mounted deposits, and company fixed deposits, company shares, bonds /debentures, government
securities, postal savings schemes and real estate. it'd be finished that during this quick moving world,
we have a tendency to save get additional cash. additional risk directs to more profit. For the instance
total liquidity, financial gain stability a spread as shares, bank companies, gold and silver, real estate, life
assurance communicating etc., but, most of the individuals most popular deposit by the reason behind
more respondents endowed for getting home and long-run growth but, most of the investors couldn't
aware to finance their money in mutual funds and shares. additional of discussion and confusions within
the investment pattern, investment avenues. Therefore, during this paper, the scientist desires to
visualize the sooner analysis work supported investors among the investment avenues to urge a thought
regarding the investment pattern.

OBJECTIVES:

1. To examine the factors considered by salaried people before investing.

2. To analyse the risk associated with each investment avenue and risk tolerance level of the salaried
people.

3. To find the preference of financial instruments the salaried people would prefer to invest.

4. To study the association between investment period and investment preference of salaried
individuals towards financial instruments.

5. To study the association between demographic variables and investment preference of salaried
individuals towards financial instruments
1.

2.Empirical Study Related To Preference of Salaried Individuals towards

Different Investment Avenues

Mehak Gulati

This analysis paper covers the foremost of the investment choices out there within the market love
share, debentures, term deposits, insurance, mutual funds, assets and so forth and the factors
influencing the investment behaviour of salaried people towards them. during this paper major factors
love demographic, socio economic factors etc influencing the investment choices of salaried individuals
are covered. Through this study its being making an attempt to drive a medium to know the sense of
judgement of the varied monetary objectives of the salaried category folks with their determination of
the will for the investment returns over various investment avenues out there within the market. any
this data could facilitate to expose the various prospects for predicting the preferences towards various
investment avenues available and also the way forward for various financial players in the market and
also the Indian Economy.

3.A Study Of Saving And Investment Pattern Of Salaried Class People With Special Reference To Pune
City (India)

Prof. Sanket L.Charkha

M.Com,M.B.A.,M.Phil,SET,D.F.A , Assistant Professor, Smt. Kashibai Navale College, Department of

Management Studies, Off. Sinhgad Road, Pune, India. charkha.sanket@gmail.com

Dr. Jagdeesh R. Lanjekar

Ph.D,M.Com,M.B.A,M.Phil,SET,PGDBM, Vice Principal – Senior College, Brihan Maharashtra College of

Commerce, BMCC Road , Pune, India

Investment is associate degree kind of activity that's engaged in by the those that need to do savings i.e.
investments are made up of their savings, or in different words it is the folks invest their savings. a
spread of various investment choices are out there that are bank, Gold, Real estate, post services,
mutual funds & so on abundant more. Investors are continuously finance their cash with the various
forms of purpose and objectives cherish profit, security, appreciation, financial gain stability. research
worker has here during this paper studied the different sorts and avenues of investments additionally
because the factors that are needed whereas choosing the investment with the sample size of sixty
salaried staff by conducting the survey through form in Pune town of, India. Actually, here the current
study identifies about the well-liked investment avenues among individual investors victimization their
own self-assessment test. The research worker has analyzed and located that that salaried staff take
into account the protection additionally pretty much as good come on investment that's endowed on
regular basis. Respondents are far more aware of the various investment avenues out there in Republic
of India except feminine investors. This Current study deals with the Saving And Investment Pattern Of
Salaried category folks With Special respect to Pune town (India).

4. A Study on the Investment Preference of Government Employees on Various Investment Avenues

B.Thulasipriya

Abstract— Republic of India desires terribly high rate of investments to form a sure forward in efforts of
achieving high level of growth. Since the start of planning, the prominence was on investments the first
instruments of economic process and increase in national income. This study tries to premeditate the
investment preference of salaried cluster of individuals exploitation convenient sampling method. The
outlook from the workers belongs to salaried earners, and therefore the population is fastened as 500.
rather than finding out the whole vary of investors, it's focusing only 1 section referred to as salaried
Government employees. a spread of applied math tools are used to research the information like Milton
Friedman Rank Test, Chi-square, etc to spot the correct relationship among the factors connected with
investment. Finally it's over that salaried cluster however ancient and annual Income, besides their
occupation and legal status they accustomed like the investment choice which is able to offer the future
profit and extremely secured liquid body substance profitable avenues.

5. INVESTMENT PREFERENCES OF SALARIED INDIVIDUALS TOWARDS FINANCIAL PRODUCTS

Puneet Bhushan Sood

Yajulu Medury

Financial products act as associate degree investment avenue and supply the desired money security to
the investors supported the risk-return profile of the money products. within the past, ancient money
merchandise were offered in Bharat by banks (deposit account, credit account), life assurance
Corporation (LIC), and postal department (recurring deposit, National Saving Certificate, Kisan Vikas
Patra). However, in recent years with the arrival of easing of economic services industry, numerous
money merchandise are introduced equivalent to mutual funds, shares, derivatives, life and non-life
insurance schemes (Unit Linked Investment Plans (ULIPs), pension plans, youngsters education plans,
etc.). Investment preference differs from person to person, as each individual behaves otherwise
whereas investing. Investment behaviour of a personal is guided by his own set of circumstances. With
associate degree expectation of generating high returns over a amount of your time and sure levels of
risk, people invest in different money products. the current study is a trial to investigate the investment
preferences of salaried people towards money merchandise primarily based on numerous demographic
factors.Our applied math analysis shows that investment preferences aren't full of age, gender,
income,marital status and employment status.

The on top of analysis and analysis depicts the investment preferences of today’s operating adults. This
research will be useful to completely different investment companies to focus on the proper population
to supply their investment instruments and choose their policies accordingly.

6. Empirical Analysis On Perception of Investors’ Towards Various Investment Avenues

G. Velmurugan1*

V. Selvam2

N. Abdul Nazar3

The observe concludes that funding finished in diverse funding avenues with the expectancy of capital
appreciation and quick and long time earnings. The simple concept at the back of funding of all
government, private, self-hired and retired character on this observe is to make use of the excess cash in
beneficial plans in order that the cash may be rolled lower back in addition to it will deliver excessive
returns also. When a not unusualplace guys thinks approximately funding he'll by no means pass for any
unstable plan. In the gift situation the proportion and gold marketplace is rather unsure and
unpredictable, so the investor have to examine the marketplace carefully after which make funding
decision.

7. Investment Pattern of Salaried Class of Somnath (Daman) –A Study of Various Investment Options
Available

Zankhana Atodaria a, Ronikadevi Sharma b

the aim of this research is associate degree analyze to research to investigate awareness, perception &
behavior concerning completely different investment avenues accessible for salaried people and to
review varied demographic variables and pattern of investment. many of us don't seem to be aware of
the way to build an investment in share market and other people are not willing to require risk for his or
her funds, so that they value more highly to invest in bank deposits, insurance, post workplace savings
and so forth the information was collected through structured form distributed to a hundred people of
Somnath (Daman) Area. knowledge were analyzed victimization descriptive statistics and chi-square
technique was applied to demographic factors and motives of savings. For analysis purpose SPSS code is
used. The results show that fund and insurance policies still remains the foremost most popular
investment avenues. Salaried people’s age and their motives of savings are smitten by every other.

8.A STUDY OF SAVING AND INVESTMENT PATTERN OF SALARIED

CLASS PEOPLE WITH SPECIAL REFERENCE TO CHANDIGARH
(INDIA)
Deepak Sood
Research Scholar, Punjab Technical University, kapurthla, Punjab, India
Dr. Navdeep Kaur
Asst. Prof, & Guide, Department of Business Administration, Guru Nanak Dev Engineering

The purpose of this study was to explain the relationship between the storage system and the
investment system of the wage earners association in Chandigarh (India). Data collection was conducted
through structured questionnaires distributed to 200 people working in different departments in
Chandigarh. The study means year-round savings, earning money, technical employment and education
of the Chandigarh people. The study was conducted by Way One ANOVA. Here, the preferred
investment options are SCI and banking, which affect factors.Investment decisions are highly
informative, with tax and security incentives. Keywords: annual income, annual income, investment,
salary.

9.A STUDY OF SAVING AND INVESTMENT AVANUS OF SALARIED CLASS PEOPLE WITH REFERENCE TO
KERALA

The study on investment pattern of salaried people has been undertaken with the critical objectives
corresponding to to search out the attention level of investors, factors influencing whereas investing and
to check the popular investment avenue. Analysis of the study was undertaken with the help of the
survey conducted. when the analysis and interpretation of data, it's over that investors are tuned in to
investment avenues out there in India, however still, investors are most popular to invest in bank
deposit, insurance, PPF and NSC. the info analysis reveals that safety is an important issue whereas
finance, therefore remaining avenues are less right smart while investing by investors.Awareness
programmes need to be conducted by stockbroking companies as a result of most of the respondents
are thinking these avenues are loss-making and having no sensible come back on it. ‘No Pain No Gain' is
the best principle of investment management, and salaried investors are following this principle only.
therefore the study concludes that the majority of the investors like secured regular financial gain on
investment within the study area.

10.A Study on People’s Preferences in Investment Behaviour

*N. Geetha **Dr. M. Ramesh

*Research Scholar, Dept. of Business Administration, Annamalai University

There is an investment option, you have to choose the right thing to take care of the process. Different
ways you should keep controlling this stock. This study describes the choice of Sharble of
Kurbbumburb.Datawere collected using the questions designed. Materials selected for this study
examined the size of the sample area and 210 respondents were randomly selected from the
randomized controlled trial. Data analysis used statistical analysis and chi-square method. After analysis
and interpretation of information it's finished that in Kurumbalur respondents are medium aware of
numerous investment selections however they are doing not know aware of stock market, equity, sure
and debentures. The study is conducted by taking a restricted range of sample sizes that is declared
earlier. And this study reflects the perceptions of those respondents who are residing in Kurumbalur.
There can be an opportunity that the perceptions of the respondents of various are varied thanks to
diversity in social life, living pattern, income level and so on All the age teams offer a lot of vital to take a
position in Insurance, NSC, PPF and bank deposit. financial gain level of a respondent is associate
impotent issue that affects portfolio of the respondent. time of life group, Lower financial gain level
teams respondents are most well-liked to take a position in Insurance, NSC, PPF and monetary fund
instead of the other investment avenues. In Kurumbalur respondents are a lot of aware of numerous
investment avenues like Insurance, PPF, bank deposits, little savings like post workplace savings and so
on For that awareness program needs to be conducted by Stock Brokering corporations as a result of
most of the respondents unaware concerning this new service and concerning stock market.

11.A Study on the Saving and Investment Preference of Government

Employees on Various Investment Avenues in District Mandi

(Hp)*Dr. Jyoti Sondhi

This report may be a reflection of the notice and factors considering, risk taking ability of the varied
categories of state staff choice of the proper investment avenues may be a tough task to a Government
employees. an attempt is formed to spot the style and preference of sample of state employees elect by
connivance snow ball sampling. Despite of the many limitations to the study i used to be productive in
distinctive some investment behavior there's some commonness in these Government employees.

This report targeted in distinctive the factors thought-about Government staff before investment,
awareness level of state staff toward varied investment avenues are known primarily based on their risk
in choosing specific Avenue.

The Government worker still prefers to take a position in monetary merchandise that provide
meaningless returns. This confirms that Government staff even though they're of high income, well
educated, freelance are conservative Government staff favor to play safe.

12.A STUDY ON INVESTMENT PATTERN AMONG WORKING WOMEN

The study is predicated on the analysis of investment pattern among operating ladies which has both
government and personal sector workers and additionally business person and it's been found that a lot
of of the respondents are operating in camera sector. they like primarily in investment in gold. it's
evident from the study that the majority of the ladies are saving their cash for his or her children’s
education, wedding and to fulfil other goals of their life. there's an opportunity to extend the savings
and investment habits among salaried women and their investment depends upon the annual financial
gain among the respondents. The study resulted that higher financial gain cluster are investment a lot of
in their investment.

13. Study on Impact of Socio –Economic Profile on Investment Pattern of Salaried & Business People in
Coimbatore City
The studies particularly relevant for the salaried and business folks the within of however and
investment pattern get have an effect on by the Socio-Economic variables helps the targeted
respondents to create out the investment pattern. This study therefore definitely improves the
investment pattern and their alternative to meet of their future investment. Similar studies with various
samples can facilitate in understanding the investment angle of the targeted respondents in a higher
level.The main reason has been ascertained to be the dearth of awareness of investors regarding the
thought and working of the investment pattern. Moreover,as far because the Socio-Economic variables
are concerned, age, gender, income, education and occupation are found influencing the attitude of
investors towards investment significantly.

14.A Study on Investment Preference by the People in Lucknow City, India

People today are getting a lot of financially responsive to the assorted investment choices available be it
debt, equity, mutual funds or the highend investment choices like portfolio management system or real
estate, etcetera Researchers have tried to study however the behavior of individuals affects their
investment that specialize in every possibility on an individual basis particularly mutual funds. However,
this study primarily focuses on the necessity to grasp that that are the deciding factors that play a
serious role whereas selecting from the basket of investment avenues. Also, this study is completed in
Lucknow city, Republic of India by the suggests that of grouping primary sources of information through
the distribution of a close-ended questionnaire.With the advance within the normal of living, people
should begin to save lots of and invest keeping in mind their financial information and goals whether or
not it's short term or long term. individuals are risk-averse and favor safety with tax benefits, liquidity
with high returns on with fewer lock-in periods, the findings supported by different studies.

15 Factors Influencing Investment Decision of the Individual Related to Selected Individual Investors in
Chennai City

The purpose of investment is to understand a profitable returns by finance money .A quite investment
avenues are available to folks fixed deposit, insurance policies, government securities, company bonds,
Shares and mutual fund, real estates, commodities, check funds, post geographic point schemes,
investment in gold and silver. varied factors influences the investment decision of the individual.
Demographic profile in addition plays a crucial role in investment decision of the individual. Thus, this
study aims to look out out attitudedifferences at intervals the perception of individual investors on
factors influencing investment decision on the premise demographical profile of the individuals. The
survey was collected from 374 folks in Chennai, Tamil Nadu.

Descriptive statistics (t-test and f-test) are accustomed conclude the value of mean, commonplace
deviation, customary error, mean of factors influencing individual investment decision. The results
found that factors of alternative of investment varies in line with gender, age, occupation, usage of
internet, level of computer knowledge, usage of on-line dealings.

16.A STUDY ON PREFERRED INVESTMENT AVENUES AMONG SALARIED PEOPLE

C.GEETHA

Ph.D Research Scholar, PG & Research Department of Commerce,

Jamal Mohamed College (Autonomous), Tiruchirappalli

Dr. M. MARIMUTHU

Assistant Professor & Research Advisor, PG & Research Department of C

The study on most popular investment selections has been undertaken with the objective, to analyze
the investment alternative of salaried category in Tamil Nadu, India. Analysis of the study was
undertaken with the assistance of survey conducted. once analysis and interpretation of knowledge it is
terminated that in Tamil Nadu, Asian nation respondents are medium aware of varied investment
selections however they are doing not recognize aware of stock market, equity, bond and debentures.
The study is conducted by taking a restricted range of sample sizes that is stated earlier. And this study
reflects the perceptions of these respondents who are residing in Tamil Nadu, India. There may well be
an opportunity that the perceptions of the respondents of different are varied because of diversity in
social life, living pattern, financial gain level and so forth All the age groups offer a lot of vital to
speculate in Insurance and bank deposit. financial gain level of a respondent is a very important issue
that affects portfolio of the respondent. time of life group, Lower financial gain level teams respondents
are most popular to speculate in Insurance and bank deposit instead of the other investment avenues.
In Tamil Nadu, Asian nation respondents are a lot of aware about varied investment avenues like
Insurance, bank deposits, little savings like post office savings and so forth For that awareness program
must be conducted by Stock Broking firms, because most of the respondents unaware regarding these
new services about stock market.

17.Analysis of Investment Pattern of Different Class of People: A Review

This paper tries to review the investment pattern of various category of individuals supported previous
research. This paper specialize in investment pattern of operating women, salaried staff and teachers.
From the on top of study it should conclude that the investment behaviour of one category of
individuals is different from another category of people, it should be in the variety of risk perception
level, awareness of various investment. Bank deposits are the one among the well-liked investment
avenues of all category of individuals. This points states that in India still people are reckoning on
ancient investment avenues. data is that the key power to take a position available market, thus by
conducting many Investors’ awareness programmes will take away worry within the minds of potential
investors.

18.A Study on Investors Preference towards Investment Avenues

Dr. J. Jamuna Rani

(Asst.Professor, KCS Kasi Nadar College of Arts and Science, Chennai, Tamilnadu, India)
This study aims to spot the link between the demographic variable of the respondents and also the
investor’s alternative among the investment avenues. The sample size designated for this study was 100
respondents and was conveniently designated from the urban center city. The structured questionnaires
were wont to collect the data. the information collected through the form were analyzed victimization
SPSS version 21. The study found that among the varied investment avenues the foremost most popular
type of investment by the investors of urban center city is Land & building and gold. From the higher
than study the research worker complete that the demographic variables particularly gender and
financial gain of the respondents plays a awfully necessary role in crucial the selection of investment.
the opposite variables reminiscent of age and occupation don't influence the respondents’ choice
towards the investment avenues. The research worker additionally found that albeit there exist lots of
investment avenues the bulk of the investors most popular to speculate either in land and building or in
gold, this shows their lack of information and awareness with regards to alternative investment
avenues. henceforward Investors should be educated to browse and remember of market scenario
through magazines and news papers regarding the trends of investment.

19.A Study of Investment Pattern of a Common Man: A Literature Review

Divya Verma1, Dr. Deepak Sahni2

After analyzing the papers it's been determined that people need to avoid wasting cash however several
of them don't seem to be aware about the opposite investment avenues like equities, bonds,mutual
funds and so on As they don’t have enough monetary knowledge regarding risk and return, they most
well-liked the traditional modes of investment like gold, bank deposits or investment in land,.
Investment of salaried category individuals depend on age and that they create investment so as to
induce regular come and to avoid tax liability. low risk bearing capacity and lack of monetary education
influence the investment call of operating women. There aren't any of factors that influence the
investment call like risk, expected return, investors income, time horizon, investor’s knowledge and
experienced. little investors are extremely depend on their peers recommendation for his or her
investment as they lack in monetary literacy. typically individuals conjointly consider the information
provided by the agents for creating investment. Investment could be a crucial call that carry risk,
investors cannot management risk however they will manage risk by creating appropriate investment
strategy that suit their financial gain and risk bearing capacity. monetary attainment is extremely
necessary for every individual so as to form an honest investment decision .

20.An empirical study on gender difference in the Investment pattern of retail Investors by R. Suyam
Praba

From this research, it's evident that there's wide distinction in risk attitude, preference, selection, pre-
evaluation, money data source, reference group, financial motive, financial planning, financial gain level,
borrowing habit, and investment higher cognitive process of each men and women. This study includes
labour respondents, who are educated and used in service sector. it's inferred from the study that ladies
albeit educated, and employed, however still they're money obsessed with others. they need average
risk perspective and still unable to take self call on Investment, either the investment selections are
done by their oldsters or by their spouse. thus girls got to be equipped with a lot of money data and that
they have to lean money freedom to create their investment choice. Indian women’s preference to gold
isn't uncommon and men like better to invest in property – physical asset. Considering the danger
appetitive of ladies investment avenue education should impart by money establishments and NGOs by
saying special schemes to encourage their investment behavior.

21.A STUDY ON INVESTMENT HABITS OF PEOPLE IN SIVAGANGAI DISTRICT

Dr. M. KETHARAJ

R. D. Government Arts College, Sivagangai

N. MAHESWARI

This report could be a reflection of the behaviour of assorted classes of investment choice of an ideal
investment avenue could be a tough task to any investors. An effort is formed to spot the preference of
a sample of investors elite from massive population. Despite of the many limitation to the study was
winning in characteristic some investment patterns. there's some commonness in these investors and
plenty of of them respond completely to the study. This report focused in characteristic the wants of gift
and future investors. Investors preference towards varied investment avenues are known supported
their income. Investors risk in choosing particular avenues depends on the age of those investors.

22.A STUDY ON INVESTMENT PREFERENCES OF BANK EMPLOYEES

*K V Ramanathan & ** Dr. K S Meenakshi Sundaram

This analysis was distributed so as to know the investment pattern of bank staff and additionally to grasp
their awareness level towards investments. there's sturdy relationship between income and investment
with a positive correlation. The study additionally disclosed that the respondents are privy to the
investment avenues and would still like safe and innocent investments. The study additionally helps to
get the overall views of the capitalist perception over numerous investment products. It additionally
reveals the investment between money and non-financial products. Respondents who aren't able to
take risk invest solely in life assurance products. it's additionally suggested that awareness program
ought to need to be conducted to coach the respondents towards capital market investment. By
conducting these awareness programs, the climate of investment would become terribly congenial and
attractive. This analysis will guide the investment corporations to identify the correct respondents and
to supply their investment instruments and judge their policies accordingly.

23.A Study of Investment Behavior of Middle Income Group towards Different Kinds of Investment
Avenues Megha Goyal1, Dr. Anukrati Sharma2

Current survey and varied reports as (NCAER), a show that Indian economy is growing at the next pace
and per capita financial gain of low class and bourgeoisie is additionally increasing. however rate of
inflation is also increasing at the next rate than the increasing rate of per capita financial gain of lower
and middle class. therefore it's terribly difficult for the financial gain category to create their investment
when managing their Brobdingnagian expenses. The income class appearance for safest or less risky
investment avenue owing to their tiny saving and prefers to create investments according to their risk
bearing capacity. Thus, they most well-liked fastened deposits with banks and post office, public
provident fund and insurance policies etc..But they're not enough glad with their investment call in such
avenues thanks to low come back for for instance 4% charge per unit on saving account. owing to low
returns on these investments, they're unable to influence their future needs. therefore government and
buildr|important person|influential person|personage} ought to make policies, according their
investment behavior and needs. Sample Investors have adequate data regarding varied investment
avenues as bank deposits, bullions ,real estate however they are doing not privy to stock market, equity,
bond and debenture and that they have some misconception regarding share market as “share market
Maine to hamesha loss hota hai” therefore government and policies maker ought to build some
programs and policies for inculcating a way of awareness among the capitalist of the class and inspiring
them to speculate in share market .Free practice regarding investment chance and latest happening
within the monetary market , ought to be provided by share market promoters, brokers ,merchants and
financial consultants .Real estate is that the most fascinating investment avenue for the financial gain
class, however they're unable to speculate their cash in it thanks to demand of high liquidity. therefore
government and buildr|important person|influential person|personage} ought to make schemes for
easy housing finance with low charge per unit on home loans. The financial gain category is a lot of
interested to shop for gold in kind of ornaments instead of in varieties of biscuits or coins therefore gold
coins ought to be promoted by bank and post workplace to boost the folks for creating investment in
bullions. The analysis found that advantage in any investment take last place in capitalist „s mind then it
indicate the tax concessions given by the govt. on any investment are less enticing therefore tax edges
and long term saving got to be enlarged for promoting long run investment by the govt. and policy
makers

24.INDIVIDUAL’S PREFERENCE FOR INVESTMENT - A REVIEW OF LITERATURE

SUMAN DEVI

These studies conclude that numerous demographic factors like age, married status, gender, city,
income level, market knowledge, occupations and qualifications etc have major impact on investment
call of investors. The researches indicate that females are a lot of risk antipathetical than males. the
govt. ought to additionally style policy to create folks invest in numerous instruments rather than
stashing money at home. The tax-sheltered schemes love public provident fund, national savings
certificate and national savings theme are most popular by the investors. once the study of higher than
literature we tend to found that there are several investment choices opted by the people together with
Bank Deposits, Non- Banking Deposits, insurance Fund, Provident Fund & Pension Fund, Share and
Debentures, Unites of UTI, National Saving Certificate etcetera The study may be any extended to know
the investment behavior of a private together with male and feminine to alternative variables like
economic environment, inflation, rate of interest, etc

25.Savings Pattern and Investment Preferences of Individuals with Reference to Hyderabad City
Avinash N

The main aim of the project is to review the attention and preferences of investors for various
investment options accessible to them Associate in Nursingd to investigate the factors influencing their
perceptions and preferences. additional specifically, an attempt has been created during this article to
live the amount of awareness of investors concerning many pre-identified investment product; to rank
the investment products in terms of awareness; to investigate the relation between awareness and
socioeconomic factors with reference to the investors; to review the preferences of investors for various
investment products; and eventually to spot the factors influencing capitalist awareness and
preferences. The objectives for creating investments are several and varied and dissent from person to
person. These could also be either to urge a safe, regular, uniform and continuous come within the
future with moderate risk or to get pleasure from the advantages of capital appreciation with connected
risk. An individual’s investment objectives additionally depend upon numerous personal factors,
reminiscent of his/her age, financial gain level, sex, occupation, education, etc

26.A STUDY ON INVESTMENT PREFERENCE OF HOUSEHOLD INVESTORS IN VELLORE DISTRICT, TAMIL

NADU, INDIA

Dr. S. RAMALINGAM.

In past days, investment cash was confined solely to wealthy and business category people. But, now a
days it's become a home word and is extremely popular individuals of all walks of life. This study geared
toward the Investment Preference of home Investors in Vellore District, Tamil Nadu. This Analysis was
undertaken with the assistance of a survey conducted. The analysis shows that the modof saving
appearance same no matter any domicile and post office/bank deposits are the simplest choices for the
home investors.

27.Investment Behaviour of Public Sector Bank Employees

Dr. Deepak Gupta(Assistant Professor, Department of Commerce,

The Present study has necessary implications for investment managers because it has embark with
certain fascinating sides of a private investor. the workers still prefers to take a position in financial
product that provide meaningless returns. Thus, this study can profit an outsized spectrum of salaried
people happiness to numerous households, investment agencies, money institutions, banks and
therefore the Government in general, in understanding the movement and scope for accumulation on
cash for public and personal sector growth.

28.A Review of study on Factors influencing Investment decisions of Individual Investors.

Ms. Sweta Shrivastava, (Research Scholar, Assistant Professor, Dept. of MBA, TIT, Bhopal) Dr.B.D.Pandey

In order to get the abstract information and technical power within the subject matter, the relevant
literature consisting of text books, analysis studies and research articles were reviewed. A large range of
studies are created on the investment pattern of investors on numerous investment alternatives, like
investment in post workplace saving schemes, Bank deposits, investment in physical assets and money
assets, factors influencing investment selections of individual investors, objectives of investment. Hence,
the study has tried to look at the investment pattern of individual investors.

LIMITATIONS

1. This study is limited by time and cost factors.

2. The sample size of 150 iis only a small percentage of the total investing public, therefore it is only a
representation report based on the sample study.

3. Since analysis is made from the information given by the respondents, the accuracy of the findings is
dependent on the quality of the respondents.

4. This project is confined to Thanjavur,Trichy city only