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ORGANIZATION
Ankur Seeds Pvt. Ltd.
Nagpur
SUBMITTED BY
SANTOSH B. IDHOLE
(04-0527-2009)
SUBJECT CODE:
ABM 647
ORGANIZATIONAL GUIDE:
Mr. Honrao sir
D.G.O.
Ankur Seeds Pvt. Ltd.
Nagpur
INSTITUTIONAL GUIDE
Mr. Bhavesh Chaudhari
Assi. Proff.
INSTITUTE OF AGRIBUSINESS MANAGEMENT,
NAVSARI AGRICULTURAL UNIVERSITY,
NAVSARI
Intoduction:
Ankur Seeds Pvt. Ltd. was established in 1976 at Nagpur, Maharashtra. It
launched its research and development activities in 1978. The objective was to produce
high yielding economical hybrids and varieties suiting the farmer's needs. The company
bagged the National award for excellent research and development achievements in 1996.
Ankur Seeds has carved a niche for itself in the field of agribusiness. It has earned the
trust and confidence of the farming community because of its quality products. Ankur
Seeds has realized the future needs of the industry and has geared up for the same.
"Biotechnology through bio safety for the benefit of mankind" is Ankur's vision.
History of Ankur:-
Ankur Seeds Private Limited was established in 1976 at Nagpur, Maharashtra. The
founder of company is Ravidada Kashikar, Laxmandada Aurangabadkar and
Madhavrao Shembekar. They found that the people in Maharashtra do not get good
quality seed or hybrid seed as there is very low production from field. So they decided to
try to provide good quality seed at affordable price. They established their company in
Nagpur city of Maharashtra and now company has spread its presence all over India.
They produce and sell all seeds of different crops. It launched its research and
development activities in 1978 and received recognition from DSIR Government of India
in 1992-1993. The objective of the research and development unit was to produce high
yielding economical hybrids and varieties suiting the farmer's needs. The company
bagged the National award for excellent research and development achievements in 1996.
Ankur Seed has envisioned the future needs of the industry and has geared up for the
same. Biotechnology through bio safety for the benefit of mankind is Ankur's vision
beyond 2004.
Mission
Three dynamic young agriculturists Ravidada Kashikar, Laxmandada Aurangabadkar and
Madhavrao Shembekar started on a mission, a mission to provide quality planting
material suitable for the Indian subcontinent, to bolster the green revolution to the other
parts of India.
Thus was born Ankur Seeds. The mainstay of a successful crop being in the quality of
seeds sown, Ankur aimed at providing high quality seeds to the farmer community at
reasonable prices. Ankurs aim has also been to convince the farmers about the beneficial
use of high yielding hybrids to local varieties and thus enhance production.
This study will show an analyze the various sales promotional strategies and
marketing strategy Ankur Seeds Pvt. Ltd.
The main objective is to study Effectiveness of Marketing Strategies of Ankur Seeds
Pvt. Ltd. Nagpur for BT-Cotton in Katol. The data collected has been subjected to
analysis and interpretation on the basis of objective and suggestions have been
given at the end, which will help the company to improve their strategies for taking
steps for set up the Sale promotional strategy, marketing strategy and competitive
advantage over the competitors, It also helps in identify the problems of the
farmers, dealers and suggestion to company to make improvement in their
marketing strategies.
Research Methodology
Sources of Data
Primary sources: Farmers, Distributors & Dealers.
Secondary sources: literature, internet, record and reports of the
organization
Objectives: -
1) To study the present marketing strategies of Ankur Seeds Pvt. Ltd.
2) To study the present promotional strategies of Ankur Seeds Pvt. Ltd.
3) To identify/ calculate the Market share of BT Cotton of Ankur Seeds Pvt. Ltd.
4) To study the Farmers and Retailers perception about the BT Cotton of Ankur
Seeds Pvt. Ltd.
5) To study about improvement of marketing strategies of Ankur Seeds Pvt. Ltd.
6) To do SWOT analysis.
Retailers Que:-
1) Retailers
name________________________________________________
2) Address______________________________________________________
_
3) Contact______________________________________________________
_
______________________________________________________________
5) If yes, Why you are sale BT- Cotton of Ankur Seeds Pvt. Ltd.?
______________________________________________________________
6) If No, Why you are not sale BT- Cotton of Ankur Seeds Pvt.
Ltd.?
______________________________________________________________
8) What rank You give to Why you are sale BT- Cotton of Ankur
Seeds Pvt. Ltd. On the basis of sale?
9) What rank you give to the BT- Cotton of Ankur Seeds Pvt. Ltd.
As compaire to other companies?
Parameters Rank
Margin
Farmers interest
Promotion
Delivery
Other
10) What type of Marketing strategies Ankur Seeds Pvt. Ltd. Use
to support your Sale?
______________________________________________________________
11) What type of problems you face to sale the BT- Cotton of
Ankur Seeds Pvt. Ltd.
______________________________________________________________
12) What you are suggest for improve marketing strategies of
Ankur Seeds Pvt. Ltd.?
+Farmers Que:-
1) Farmer’s
Name_________________________________________________
2) Address______________________________________________________
_
3) Ph.
No.________________________________________________________
4) Education____________________________________________________
_
5) Land
Holding___________________________________________________
6)
ᴑ Yes ᴑ No
If yes then why………………
8. please include the question for seed usage per acre & hectore?
10. . Which are the varieties you have been growing over the
years?
_____________________________________________________________
_____________________________________________________________
_____________________________________________________________
11) If Yes, Why you are use Ankur Seeds?
2. Quality
3. Price
4. Variety
6. Brand name
Advertisements
Price
Quality
Packing
yield
Please rate
15) What rank you give to the BT- Cotton of Ankur Seeds Pvt. Ltd.
As compaire to other companies?
Parameaters Rank
Price
Production
Promotion
Pest and disease resistance
Other
16) What type of difficulties you face for getting the the BT-
Cotton of Ankur Seeds Pvt. Ltd.?
_____________________________________________________________
17) What you are suggest for improve the marketing strategies?
_____________________________________________________________