CHAPTER 1

Introduction

In today's economic status , more office employees are constantly working in almost most of
their time everyday, and they need nutrients and healthy diet to supply the energy their bodies
needed. But most products nowadays tends to deceive people. Even if you order the “healthy
option” on a menu, you never really know what’s in the food you’re eating. Sometimes the food
labelled as “low-fat” isn’t actually slimming at all and many store-bought items are full of
processed ingredients or full of chemicals to increase their shelf-life. Then here comes your very
own "veg-to-box" your  "all natural , fresh and healthy vegetables on a box on the go " based on
the traditional bento box from Japan.  
Most people who work from dawn till night tends to not have enough time to prepare or packed
their meals for the day. But when they do, in their very small spare time,  they almost often
make a pale meal and without the proper nutrients to boost them for the day .That's why we
choose a very healthy product that will make those bored office  tummies wanna  make a selfie
with their very healthy filipino meal ,.... "Japanese style!" 

Background of the Study

Innovation of food is in trend nowadays. People would come up to the idea of making a food
more special. There are several product that is in line with the “Veg-To-Box” my classmates
created. There is the veggie Siomai that is much known to our society. There is, longganisa,
cauliflower rice, hamburger and everything people innovated so that of course, people would
have an interest on buying or trying it and as a result, more income for the business.

Problem of the Statement

The feasibility study is intended to evaluate the feasibility of selling healthy meals in bento
box (Veg-To-Box)

Business Feasibility Study Objectives

The study aims to know if the target of the business would have an interest on trying on trying
the product. Will it profit if the business is going to push through and if it can withstand for a
long period of time.

Literature Review
 Bento is widely known as a meal box culture in Japanese cuisine. In a common Japanese
Bento style, it holds boiled rice, fried egg, baked fish, fresh salads or pickled vegetables in a
box-shaped container. It seems a similar style of picnics. However, it is a different culture
because it can be witnessed at not only out-door area but also in-door space. It is a common
lunch style in Japan at class rooms, office rooms, construction sites, and elsewhere at noon.
There is no exception in students except elementary school students. In the Japanese education
system, only elementary schools need to provide their lunches as a school service. Therefore, in
kindergartens, junior high schools and high schools, they usually bring their lunch boxes,
“Bento“,1 from home. In every morning at home, parents are cooking to prepare meal for Bento
with so much affectionate features. One of the features is their anxieties about their children's
health. They are always taking care of the nutrition valance. Another feature is a design of
pictorial expression decorated by colorful foods on rice. It makes a lot of considerations for
purchasing the foodstuffs.

Known both in Japan and abroad as bento boxes, they’re the famous, compartmentalised
containers filled with rice, vegetables, meat and more, eaten by kids and grownups alike. In
fact, over 70% of that five billion is for adults, as bento offer a cheaper and healthier option for
many workers, as opposed to quick takeaway meals.
Bento boxes are expressions of a mother’s love for her child, through the commitment of
time and thought to creating healthy, innovative, beautiful lunch boxes,” says Barbara Holthus,
deputy director for the German Institute for Japanese Studies in Tokyo. “Mothers – and
children – are socialised into this view.”

CHAPTER 2

METHODOLOGY
Methodology

This chapters describes and discusses how the researchers will gather the necessary data and
information that will be used in the entire study. It describes who will be the respondents and
focus of the research. This also shows the procedure of source of data and methods of collecting
data ; this chapters also discuss the type of research, research design, and the research locale
where the study conducted and description of our product and the outlook of the industry, the
size of it ,target market, sale activities, detailed of our product and service description that we
will going to apply to our business and the competition in the market.

Research Design

The researchers used the descriptive design and applied using survey questionaires and key
informant interview. The survey was conducted by providing structured questionaires (online)
to a number identified respondents from the employee of the municipal office in San Pablo
City, Laguna
Locale of the Study

The researchers floated the survey questionaires around specific department of San Pablo City
Hall.

The number of employee that are being selected here are from different department and are
brief discussion on what are research about. Therefore in this area the researchers planned to
have their distribution of their products through consignment

Data Gathering

MARKETING PLAN
A. MARKETING MIX

PRODUCT - Veg-to-box aims to provide quality service and nutritious food to the people.
PRICE - Proponents would like to assure the customer satisfaction with the competitiveness of the
price and the quality of the product.
PEOPLE - The employee will work hard to achieve not just the organizational goal but also
improve their individual growth.
PLACE - Veg-to-box will be located at the San Pablo City, Laguna proper. It is a perfect place for
establishing a business because it is accessible to all which is what students and employees want in
their everyday trips.
PROMOTION - Promotional activities may be done in many creative ways where limited costs
could produce substantial outputs in terms of increase in sales. The strategies of the enterprise to
penetrate the target market share are word of mouth exposures via digital marketing such as flyers
and tarpaulins, social media page, sample displays on retail establishments. Our business also plans
to participate in the trade exhibits during coco festival where it can attract not just the San Pableños
but also people from nearby town foreigners as well as the local and national media.
B. MARKETING STRATEGY

Since our most difficult task is to attract costumers that first taste, we will have posters and flyers to
be distributed in the streets to inform the costumers on our opening and let they know the product
we offer.
DISTINCTIVE LOGO

FLYERS
These flyers are good tool to reach to prospective customers. It is easy to distribute and not
costly. Through this we shall able to reach the target market and make people aware.
 WORD OF MOUTH
It is the biggest and one of the most effective marketing tools. The business gets potential
increasing number of customers from word of mouth of satisfied customers
WEBSITE/SOCIAL MEDIA
It is the most used medium of advertising. Online advertising is similar print advertising like
tarpaulins and flyers in that it offers a visual message. Video and audio capabilities and animation
can capture attention

Data Analysis

SWOT ANALYSIS

The SWOT analysis addresses strength and weaknesses within the company and the
opportunities and threats that are present in the environment. This analysis points out the areas of the
operation that are needed to improve and also changed within the business and in promoting our
businesses
Strength:
Our core strength lies in the healthier content more , the power of our team and the
uniqueness of our food.
Weaknesses:
The weaknesses of our company are life of product and minimal source of ingredient
Opportunities:
The fact that we are going sell in San Pablo City, Laguna provides us with unlimited
opportunities to provide our services to a large number of people. We have been able to conduct
thorough feasibility studies and market survey and we know what our potential clients.
Threat:
Just like any other business, one of the major threats that we are likely going to face is
economic downturn. Another threat is the pandemic situation which it is hard access in
transportation.
Survey Findings

Gender of the respondents

40% Male
Femal
e

60%

Status of the respondents

20%

30%

Student
Self employed/ Employed
By Passers

50%
Respondents that are familiar with bento box food.
5%

Yes
No

95%

Respondents that are willing to buy bento box.

5%

Yes
No

95%
Respondents willing to buy Veg-to-box food.

10%

Yes
No

90%

Respondents' prefferable bento set.

15%

Bento A.
Bento B.
Bento C.

55%
30%
 Sample of the study (Population and sampling)
Total Population Total Sample

Population 3,500 359

In an effort to know the consensus of potential client, the proponent conducted survey on the places
near the business location.
They determine the number of respondents (sample size) using the Slovin’s formula:
Where:
e= Margin of Error
N= Total Population/Number of People
N= Number of Respondents

Computation:
N= N
1 + N(e)²
N = 3,500
1+3,500 (0.05)²
N= 3,500
1+3,500(0.0025)
N= 3,500
1+8.75
N= 3,500
9.75
N = 359 respondents