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Volume 1 No.

1 WINTER 2011

A publication of the California Emerging Technology Fund on the progress of NTIA-supported programs.

Connecting the Latino Community

NTIA Support for CETF
The California Emerging Technology Fund (CETF) was
awarded two grants from the National Telecommu-
nications and Information Agency (NTIA) of the U.S.
Department of Commerce in 2010 for the Broadband
Technology Opportunities Program (BTOP) totaling
$14.3 million on behalf of 19 partner organizations
throughout California. The Broadband Awareness
and Adoption (BAA) program and Access to Careers
in Technology (ACT) program will reach more than
750,000 people across California. With a grant pe-
riod from April 2010 to April 2012, the BAA program
mobilizes the resources of eight partner organizations
statewide to reach those communities most impacted by
the Digital Divide. With a grant period from October
2010 to December 2012, the ACT program is a scal-
able workforce development program expanding ac-
cess to broadband and 21st Century jobs in communi-
ties across California.
Mi Pueblo employees enjoyed the Technology Fair hosted by the Chicana/Latina Foundation at the San Jose store
on Story Road.
“The California Emerging Technology Fund is pleased
that the U. S. Department of Commerce is a co-investor
in breaking down the barriers to broadband adoption
in California,” said Sunne Wright McPeak, President
The Chicana/Latina Foundation partners with popular grocery chain
and CEO of CETF. “These grants will allow California Mi Pueblo to provide training to their employees and to the Latino
to pave the way toward the national goal of universal
access and adoption of broadband.” community on connecting to the Internet.

J uventino Avendano always wanted to

learn more about computers, but he didn’t
ogy Fair was just for Mi Pueblo employees;
future events will be open to the public.
IN THIS ISSUE realize he would have this chance through
Welcome from the President and CEO his job at Mi Pueblo market in San Jose. Event Helps Break Down Barriers to Internet Use
Financial Report
Juventino, Deli Department worker, was hav-
Partner Highlights
Through a program funded by the Califor- ing lunch in the store’s breakroom with co-
o Broadband Awareness and Adoption
nia Emerging Technology Fund (CETF) and workers when Perla Rodriguez, Mi Pueblo
o Access to Careers in Technology
the National Telecommunications and Infor- Vice President of Public Affairs, invited them
mation Agency (NTIA), the Chicana/Latina to the all-day employee computer fair next
Foundation has joined forces with grocery door to the store on December 11.
chain Mi Pueblo to bring computer training
and access to broadband service to the “I didn’t think twice about it,” said Juventino.
Bay Area’s Spanish-speaking population “With my work schedule, I haven’t had the
by hosting day-long fairs. The first Technol- time to attend CONTINUED ON PAGE 3

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Welcome from the President and CEO
Dear Friends,
The mission of the California Emerging Technology Fund (CETF) is to close
AND STAFF LIST the Digital Divide by breaking down barriers to high-speed Internet access
and encouraging all Californians to Get Connected! If you have access
to high-speed connectivity, you understand its value in: applying for jobs,
Connections is a publication of the California
accessing friends on a social network, obtaining medical information, paying bills, and access-
Emerging Technology Fund on the progress of
ing government services. We almost take it for granted. Imagine not having that access. And
NTIA-supported programs. This newsletter is
posted at For questions or imagine struggling to make ends meet while not having that access. Those populations who are

comments about Connections, please email facing the biggest economic hardships are the same populations who are the least connected, and who are being left even farther behind as access to services and resources is becoming
more and more digital.

Editor: Audrey Chiang

I am pleased to present this first issue of our quarterly newsletter which provides you with stories
CETF NTIA Program Staff of broadband adoption and digital literacy achievements across the state. The partner organi-
Susan Walters, Senior Vice President
zations featured in this newsletter are working with CETF to address the key barriers to broad-
Luis Arteaga, Director of Emerging Markets
band adoption: access, applications, affordability, accessibility, and assistance, and help
Raquel Cinat, Associate Vice President
increase broadband adoption throughout the state. CETF is honored to have received the most
Jennifer Riggs, Portfolio Manager
Audrey Chiang, Communications federal funds of any organization in California to close the Digital Divide.

& Portfolio Manager

As you read about our partner organizations in this issue, you will see that they are not
technology organizations, but community-based groups who are bringing technology closer
California Emerging Technology Fund
to the people they serve. You will be inspired.
5 Third Street, Suite 320
San Francisco, CA 94103-3206
415-744-2399 Fax Sunne Wright McPeak
President and CEO, California Emerging Technology Fund
1000 North Alameda Street, Suite 240
Los Angeles, CA 90012-4297
213-443-9952 Statistics/Numbers Financial Report
213-808-1009 Fax
Baseline: Broadband Awareness and Adoption (BAA)
% of households with annual income of $40,000 or less Grant Period April 1, 2010 – April 30, 2012 with Internet connection (from PPIC August 2010 survey): 49% Total Budget: $9,360,672
Investment Breakdown: Achievements To Date: 77 % Federal Grant, 10% CETF Funds, Number of California Counties 10% Organizational Funds, 3% In Kind
supporting Get Connected! : 40 Expenses as of Dec. 31, 2010: $4,724,961 (51% of total budget)
Number of households adopting broadband: 2,188
Access to Careers in Technology (ACT)
Number of individuals receiving
Grant Period Oct. 1, 2010 – Dec. 31, 2012
digital literacy training: 3,776
Total Budget: $11,081,130
Number of individuals reached Investment Breakdown: 64% Federal Grant,
through outreach activities: 1,782,235
14% CETF Funds, 21% Organizational Funds, 1% In Kind
Number of jobs created and retained: 37.3 Expenses as of Dec. 31, 2010: $1,619,176 (15% of total budget)

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continued from page 1

classes. When I found out about the event home. Almost two-thirds of respondents did “Mi Pueblo is committed to the advance-

on the premises, I checked it out during not own a home computer, and only 22 ment of our employees and customers

my lunch hour. And then I came back after percent reported use of the Internet on a through education opportunities,” said

work to take the class.” regular basis. Perla. “The world has become more and
more dependent on technology, and there

Juventino was learning how to set up an The Chicana/Latina Foundation has been are many people in the Latino community

email account when his name was drawn providing personal, educational, and being left behind because they do not know

as a winner of one of three refurbished professional advancement opportunities for how to use a computer. This first event, in

computers. He emailed staff members at the the community’s women for more than 40 the comfort of the workplace and in their

Chicana/Latina Foundation that afternoon years. Through the Broadband Awareness own neighborhood, enabled many people

to thank them for the computer and for the and Adoption program, the Chicana/ to overcome their initial fears and embrace

opportunity to learn how to use it. Latina Foundation’s young leaders are a valuable learning opportunity.”
being trained as “broadband ambassadors”

“I will use my computer to keep in contact to help families adopt broadband by The December event for Mi Pueblo em-

with my family in Mexico,” said Juventino. conducting training and outreach at ployees included an introductory computer

“I want to learn how to chat and plan to schools and through community institutions workshop; computer repair services offered

buy a webcam to see my children.” like Mi Pueblo. by non-profit Access Now, another CETF
partner; live demonstrations of voice-over-IP

Closing the Digital Divide in the Latino Community Partnership with Mi Pueblo phone calling and other resources on the

While the Digital Divide in California is “The mission of the Chicana/Latina Founda- web; and information about how to sign up

closing quickly for some groups, non- and tion is to empower our community,” said to the Internet. Future events are scheduled

limited-English speaking Latinos remain Alicia Orozco, Broadband Awareness and for the spring of 2011 and will be open to

largely unconnected to the Internet. A Adoption Coordinator for the Chicana/ the public.

2010 Public Policy Institute of California Latina Foundation. “Learning about the

survey found that 50 percent of Central benefits of the Internet, becoming educated “Mi Pueblo looks forward to inviting our

Valley Latinos did not use a computer at consumers, having access to employment customers to these upcoming events,” said
opportunities via the Internet, communicat- Perla. “Our vision is to engage with as
ing with teachers and other service provid- many customers as possible in a meaning-
ers—all of these are vital components of an ful, thoughtful way that inspires self- confi-
empowered community. We are so pleased dence in their own abilities to use communi-
to have the support of a business like cations technology. We hope to see entire
Mi Pueblo that shares our goals and is families and people of ages participate.” n
making these services available to their
To learn about upcoming computer training
employees and customers.” events at Mi Pueblo or other related events
sponsored by the Chicana/Latina Founda-
Working with the Chicana/Latina tion, call Alicia Orozco, Broadband Aware-
ness and Adoption Project Coordinator at
Juventino Avendano holds the computer her won a the Foundation was a natural fit for Mi Pueblo
Chicana/Latina Foundation’s Technology Fair at the Chicana/Latina Foundation at 650-548-
Mi Pueblo. executives. 1049 or email

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Broadband Awareness and Adoption

T he Broadband Awareness and Adoption (BAA) program of the California Emerging Technology Fund provides households in low-income
communities with the basic building blocks necessary to adopt broadband technology. It mobilizes the talents and resources of eight
partner organizations statewide with demonstrated experience reaching those communities most impacted by the Digital Divide. The Broad-
band Awareness and Adoption program focuses on low-income families, limited-English speaking Latinos, rural residents, and people with
disabilities—groups whose computer and broadband usage has significantly trailed other demographic groups.

2-1-1/United Ways
2-1-1 is a free phone service sponsored by United Ways, state agencies and local municipalities, and private philanthropy that
provides information about health and human services programs, including broadband adoption assistance. In the last quarter
of 2010, an estimated 1,200 households subscribed to broadband after calling 2-1-1. Community events, like Fiestas Patrias in
Fresno (pictured), help to raise awareness about this program.

Contact: Lilian Coral, Program Manager, 211 California, 213.808.6227,

Access Now
Access Now hosts community events—Computer Help Days—to repair old or outdated equipment, offer subsidized refurbished
equipment, provide hands-on computer training, and introduce meaningful online resources to community members at community
centers throughout California. A San Francisco resident (pictured) was thrilled to get her computer fixed by Access Now’s team of
volunteer technicians at the Sunset Computer Help Day hosted at the Sunset Neighborhood Beacon Center.

Contact: Kari Gray, Executive Director, 415.786.9935,

Center for Accessible Technology

The Center for Accessible Technology (CforAT) provides access to computers for people with disabilities so all people can benefit
from the digital revolution. The Accessible Technology Coalition, a project of CforAT, launched a website to help people with dis-
abilities, and those who work with them, make informed decisions about assistive technology. Guy Thomas (pictured) has quadriple-
gia. A mouth stick allows him to access his laptop computer and telephone.

Contact: Dmitri Belser, Executive Director, 510.841.3224,

Chicana/Latina Foundation
The Chicana/Latina Foundation (CLF) recruits young leaders as broadband ambassadors to help families adopt broadband in
low-income communities in eight Northern California counties. Pilar Carbajal of Petaluma (pictured) is an immigrant from Peru. She
read in her local newspaper about the CLF Broadband Awareness and Adoption Program, which offers refurbished computers to
community members who are first time Internet subscribers. She was thrilled to receive her first computer, which she is using to send
emails to her sons in Peru and Maryland.

Contact: Alicia Orozco, Broadband Awareness and Adoption Project Coordinator


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Dewey Square Group
Dewey Square Group opened a computer lab inside Catholic Charties’ Family Resource Center in Fresno in November 2010 offer-
ing free basic computer classes in English and Spanish. “I want to learn to use the Internet,” said Anna Garay. “These classes help
beginners know exactly what they need to do to get connected to opportunities online.” Crystal Ruiz (pictured) won an Apple iPad
at a booth Dewey Square set up at a community event in Fresno.

Contact: Linda Garcia, Principal/Project Director, 916.447.4099,

Latino Community Foundation

The Latino Community Foundation (LCF) recruited eight non-profits around the Bay Area to provide digital literacy training to limited
English speaking individuals like Rosalba Chavez. “I had a computer at home, but was afraid of messing it up, so I never used it,”
shared Rosalba. After taking a class at Somos Mayfair, she is now an adept computer user. LCF partners conduct trainings in mobile
labs and at community centers. (Pictured) Trainees learned how to use the Internet to learn about jobs, education, and health at the
Tiburcio Vazquez Health Center in Hayward.

Contact: Kathy Valenzuela, Program Director, 415-733-8579,

Social Interest Solutions’ One-e-App online platform enables individuals to efficiently identify and enroll in health and social services
programs, as well as learn about computer training and broadband adoption. This past quarter, One-e-App referred more than
13,000 individuals to programs that can assist families access broadband services. (Pictured) A client at the Santa Clara Family
Health Plan used a computer station to use One-e-App. This computer station is one of 26 throughout California set up by One-e-App.

Contact: Lucy Streett, Senior Policy Manager, 510-273-4640,,

Radio Bilingüe
Non-profit radio network Radio Bilingüe has 60,000 listeners and reaches farmworker communities in the state’s interior—an area
with the lowest per-capita rates for broadband access in California. Community events, like Campesinos Saludables in Cutler-Orosi
(pictured), help raise awareness about resources available online. Piedad Hernández won a laptop at that event. “My children
were asking for a computer,” said Piedad. “My husband works in the field so it was not easy to buy one. We are so excited!”

Contact: Jose Moran, Project Manager, 559.455.5745,

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Access to Careers in Technology

T he Access to Careers in Technology (ACT) program of the California Emerging Technology Fund will establish sustainable broadband
ecosystems in six low-income areas throughout the state so youth, adults and small businesses can obtain basic to advanced computer
training, learn how to get connected to broadband, and learn how to put these skills to work towards career advancement. The ACT
program provides individuals with the building blocks for a career, giving people access to not just a job, but to a field of work that is in
high demand.

California Resources and Training

California Resources and Training (CARAT) works with small business development centers around the state to enroll small business own-
ers and employees in digital literacy training. (Pictured) Pierre Loving, CARAT Program Manager (left) and Selma Taylor, CARAT Execu-
tive Director (right), visit program partner Vincent McCoy, Executive Director of the Inland Empire Small Business Development Center.

Contact: Selma Taylor, Executive Director, 510.267.8994,

Caminos-Pathways Learning Center of San Francisco

Located in the heart of San Francisco’s Mission District, Caminos enables low-income, Latina immigrants to create opportunities for
self and economic improvement through access to technology. Caminos operates a training program in digital literacy and job
readiness (pictured), and adds broadband connectivity to households in surrounding communities.

Contact: Jessy Gonzalez, Executive Director, 415.824.0682

Chrysalis creates pathways to self-sufficiency for homeless, low-income and formerly incarcerated individuals in the greater Los Ange-
les area. Recently released from prison, Terry Moore (pictured at right) was doubtful about finding a job but determined to refresh his
skills. At Chrysalis, he completed a series of computer classes focused on basic skills and use of the Internet. Terry now works for a
major property development company. “Every time our CEO sees me, he tells me how much he appreciates me,” Terry said proudly.

Contact: Michael Graff-Weisner, Vice President of Programs and Government Relations


EmpowerNet California
EmpowerNet California helps non-profits throughout California launch information technology-focused job training and programs for
out- of-work, low-income adults. The organization’s first three-day Training Academy in Oakland (pictured) was attended by represen-
tatives from five organizations from diverse regions of the state: Firebaugh, Los Angeles, Stockton, and Vernon.

Contact: Joe McKinley, Chief Executive Officer, 510.567.4855,

Goodwill Industries opened a Digital Literacy Classroom in Redwood City to host a variety of basic and advanced computer class-
es. William LaRochelle (pictured), recent graduate of Goodwill’s IT Technician Training Program, is now a paid intern at Goodwill’s
ReCompute facility. “The transformation from being uncertain around computers to becoming confident, knowledgeable computer
users is incredibly rewarding,” said Kathleen DeLander, Goodwill Computer Instructor.

Contact: Ryan Boyle, Program Manager, 415.575.2206,

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OCCUR of East Oakland provides training opportunities for low-income individuals at its Eastmont Technology Center and places
graduates in information technology jobs. OCCUR equips low-income housing units with computers and broadband services, and
provides basic technology training to residents. Betty Glen (pictured), new Employment Development and Placement Specialist at
OCCUR’s Eastmont Technology Center, engaged program trainees in job preparation and digital literacy classes while providing
critical guidance in resume writing, job searching, and interviewing.

Contact: David Glover, Executive Director, 510.839.2440,

San Diego Futures Foundation

The San Diego Futures Foundation (SDFF) helps families subscribe to broadband and provides support services including affordable
computer equipment and digital literacy training. Maura Prins (pictured, on left) is a graduate of SDFF’s TechWorks Training Program.
“The training course gave me the experience and confidence I needed to familiarize myself with the technology world,” Maura said.

Contact: Louis Nava, San Diego Broadband Initiative Program Manager,


Southeast Community Development Corporation

The Southeast Community Development Corporation (SCDC) serves the southeast areas of Los Angeles County by training individu-
als in basic and advanced computer proficiencies at four regional technology training centers, providing digital literacy education,
and connecting households to broadband. Parent leaders from Gage Middle School came to SCDC after budget cuts forced the
local adult school to close the computer lab at the school’s Parent Center. SCDC provided the Parent Center with 25 computers and
a bilingual instructor, and the classroom was filled to capacity once again (pictured).

Contact: Cesar Zaldivar-Motts, Executive Director, 323.585.4579,

Stride Center
The Stride Center provides pathways towards economic self-sufficiency for individuals in the San Francisco Bay Area through an
award-winning training program that prepares students for careers in information technology. Richard Willis (pictured) was on parole
and unable to provide for his family of six when he enrolled in a program at Stride. “It never occurred to me that I could have a
career in anything at all,” said Richard. “Now, I can see a positive future.” Richard is now a full-time technician with AT&T. He is
one of 2,300 students the Stride Center will train this year.

Contact: Barrie Hathaway, Executive Director, 510.234.1300 x101,

The ACME Network

The ACME Network’s unique online mentoring community connects creative-industry professionals to classrooms throughout Califor-
nia to foster leadership, innovation, and 21st century job skills. “The ACME Network gives my students a place to present their work
for public viewing. In the process, they learn how to use internet and digital video technology to research, create, and communi-
cate,” said Wes McBride, Verdugo Hills Animation Instructor. Roosevelt High School student Geraldo Sanchez (pictured) reviewed
his page on the ACME Network website.

Contact: Deborah Brooks, Executive Director, 213.240.5980,

Youth Radio
Youth Radio in Oakland trains high school youth in digital technologies, media production, and social media networking, and helps
connect their families to the Internet. (Pictured) Newsroom Intern Rayana Pitts-Godfrey, 17, edited her script before broadcast. Fall
2010 program graduate Brittany Austin shared, “Youth Radio empowers young people to do the things they love and helps them
move on to bigger and better things.”

Contact: Martina Tran, Director of Media Education, 510.251.1101,

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California Emerging Technology Fund
The Hearst Building
5 Third Street, Suite 320
San Francisco, CA 94103-3206

What is the Get Connected! program?

Get Connected! is a statewide public awareness program of the California Emerging Technology Fund (CETF). Get Connected! educates targeted
populations about the benefits of high speed Internet and works closely with schools and organizations to help new users feel comfortable using the
Internet for work and play. The Get Connected! program includes a comprehensive advertising campaign in print, radio, TV, and online media; curriculum
in broadband adoption and Digital Literacy 101; and help desk options for clients looking for a broadband provider, low-cost refurbished computers, or
help to trouble-shoot computer issues.

Become a Get Connected! Partner

You can help Californians get connected. Groups throughout the state are organizing themselves into regional roundtables to coordinate activities and
action. CETF is supporting regional efforts in Los Angeles, Central Valley, the San Francisco Bay Area, Sacramento, Inland Empire, and the Central Coast.
You can become a Get Connected! partner and access a library of resources to help your community get connected, including a mapping tool featuring local
computer training programs that you can use on your website. Sign up on, or email

Call 2-1-1
2-1-1 is a free phone service sponsored by United Ways, state agencies and local municipalities, and private philanthropy providing
easy access to information about a range of health and human services, including broadband adoption assistance. 2-1-1 California
is the statewide network of local 2-1-1 information and referral providers, and is a collaboration of United Ways of California and the
California Alliance of Information and Referral Services. Get Connected! partners who offer digital literacy and training programs in
the community are promoted through 211’s statewide referral service. Call 2-1-1 to learn more.

Now available!
Get Connected! partners receive a free Resource Map for use on their websites. Clients and staff
members can quickly and easily locate technology training and computer resources throughout California.
Visit or email for more information.

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