Adobe Creative Suite 5 Web Premium Channel Copy

Adobe® Creative Suite® 5 Web Premium

The following copy blocks can be used in web pages, catalogs, print ads, or other
promotional materials for Adobe Creative Suite 5 Web Premium software.

Table of contents Websites

1: Websites For web pages, use the following product descriptions and feature lists.
4: Catalogs
4: Print ads
Adobe Creative Suite 5 Web Premium tagline
Redefine the extraordinary in web design and development

Product highlights
Use these product highlights only when space is limited. Otherwise use “Top reasons to upgrade” and
“Top reasons to buy” feature lists.

Deliver with the reach and consistency of the Adobe Flash® Platform—Use a comprehensive toolkit that
includes Flash Catalyst™ CS5 to design interactive content without writing code, Flash Professional CS5 to
create rich free-form expressive content, and Flash Builder™ 4 Standard to develop rich Internet applications.

Keep up with evolving web trends—Build standards-based websites with Adobe Dreamweaver® CS5,
the industry-leading web authoring tool. Develop with PHP and content management frameworks like
WordPress, Joomla!, or Drupal, and design productively with CSS inspection tools.

Streamline critical processes with online services—Get fast and accurate browser-compatibility testing,
and accelerate tasks, such as collaborative content creation and reviews of presentations and project
pitches through integration, with new Adobe CS Live online services.* CS Live online services are complimentary
for a limited time—visit www.adobe.com/go/cslive for details.

Information for upgrade SKUs

Use the following descriptions for web pages targeting customers with an earlier version of the product.

Short upgrade description

Adobe® Creative Suite® 5 Web Premium software makes it easier to create standards-based websites and
immersive digital experiences. With Adobe Dreamweaver® CS5 and the complete Adobe Flash® family of
tools, you can design and develop content for delivery virtually anywhere.

Long upgrade description

Adobe® Creative Suite® 5 Web Premium software makes it easier to create standards-based websites and
immersive digital experiences. Use Adobe Dreamweaver® CS5 to develop with content management
systems, including WordPress, Joomla!, and Drupal, and powerful CSS tools. With the complete Adobe
Flash® family of tools, including Flash Catalyst™ CS5, Flash Professional CS5, and Flash Builder™ 4 Standard,
you can design and develop content for delivery virtually anywhere.

* See the last page for the disclaimer for all Adobe online services.
 Top reasons to upgrade to Adobe® Creative Suite® 5 Web Premium
Approachable interaction design with Adobe Flash® Catalyst™—Transform static Adobe Photoshop®,
Illustrator®, and Fireworks® artwork into interactive content with functional buttons, scroll bars, and
more—without writing code. Roundtrip your artwork and perform edits in Photoshop or Illustrator at
any time while preserving structure and interactivity.

Integrated content management system support in Adobe Dreamweaver®—Enjoy authoring and testing
support for content management systems like WordPress, Joomla!, and Drupal. Dynamically Related Files
provides direct access to a page’s related files, even for dynamic pages, and Live View Navigation offers
accurate previews of dynamic applications.

New text engine in Flash Professional—Create print-quality typography via the new Text Layout
Framework in Flash Professional CS5. Work with columns and bidirectional text, and maintain layout and
formatting with greater fidelity when importing from other Adobe products.

Content delivery virtually anywhere—Publish content to personal computers and mobile devices—to
the browser with Adobe Flash Player, standalone applications with Adobe AIR®, and to the iPhone with
support for creating native iPhone applications.

Easy 3D extrusions with Adobe Repoussé—Quickly create stunning 3D artwork and apply rich material
textures with Photoshop CS5 Extended. Take your designs even further by leveraging the Adobe 3D Forge
engine for advanced editing of your 3D models. 

Crisp graphics for web and mobile devices—Deliver clean, sharp, pixel-aligned raster artwork with
enhanced anti-aliasing features in Illustrator CS5. Avoid fuzzy graphics by automatically aligning artwork
to the pixel grid, and control the appearance of individual text objects.

Adobe CS Live online services integration—Get accurate browser-compatibility testing with BrowserLab,
a new CS Live online service*, and manage design project reviews. CS Live online services are complimentary
for a limited time—visit www.adobe.com/go/cslive for details.

CSS inspection—Visually display the CSS box model in detail without reading code or requiring separate
utilities. Hover your cursor over block-level elements in Live View to see their cascade and context, instead
of using the Tag Selector.

Code Snippets panel in Flash Professional—Quickly include functional code for things like timeline
navigation, actions, animation, audio and video, and event handlers. Reduce the ActionScript® 3.0 learning
curve and enable greater creativity by injecting prebuilt code into projects.

Adobe Flash Builder™ and Flash Catalyst integration—Open Flash Catalyst projects with Flash Builder,
making it easy to add connections to a database or web services while preserving the visual intent and
interactions defined by designers.

Universal mobile app development—Develop applications for distribution across a wide range of mobile
platforms, including iPhone, BlackBerry, and Android. Use Adobe Device Central CS5 to share device
profiles and test and debug content.

XML-based FLA source files in Flash Professional—Manage and modify projects using source control
systems and collaborate on files more easily. An XML-based nonbinary implementation of the FLA format
allows projects and associated assets to function as items in a directory or folder.

Enhanced ActionScript editor in Flash Professional—Increase development speed with an improved

ActionScript editor, including custom class code hinting and code completion. Use Flash Builder as your
primary ActionScript editor for Flash Professional projects.
Adobe Flash Builder and Flash Professional integration—Use Flash Builder as your primary ActionScript
editor for Flash Professional projects. Streamline your workflow by testing, debugging, and publishing
content in Flash Professional while editing code in Flash Builder.

* See the last page for the disclaimer for all Adobe online services. 2
 Information for full-version SKUs
Use the following descriptions for web pages targeting customers new to the product.

Short full-version description

Adobe® Creative Suite® 5 Web Premium software is the comprehensive solution for producing standards-
based websites and immersive digital experiences. With the complete Adobe Flash® family of tools, you
can design and develop content for delivery virtually anywhere.

Long full-version description

Adobe® Creative Suite® 5 Web Premium software is the comprehensive solution for producing standards-
based websites, immersive digital experiences, and rich Internet applications. Use Adobe Dreamweaver®
CS5 to develop with content management systems, including WordPress, Joomla!, and Drupal, and
powerful CSS tools. With the complete Adobe Flash® family of tools, including Flash Catalyst™ CS5,
Flash Professional CS5, and Flash Builder™ 4 Standard, you can design and develop content for delivery
virtually anywhere.

Top reasons to buy Adobe® Creative Suite® 5 Web Premium

Comprehensive toolset for the Adobe Flash® Platform—Create expressive interactive content with
Adobe Flash Catalyst™ CS5, Flash Professional CS5, and Flash Builder™ 4 Standard that you can deliver
consistently across personal computers, mobile devices, and screens in a multitude of sizes and resolutions.

Creative Suite integration—Enhance productivity and workflow when using Adobe Photoshop®, Illustrator®,
Flash Catalyst, Flash Professional, and Flash Builder. Leverage the FXG graphics file format and integration
with Mini Bridge for digital asset management.

Content delivery virtually anywhere—Deliver consistently across screens of any size and use Adobe
Device Central for enhanced device testing. Distribute, track, and monetize applications on social
networks, mobile devices, and desktops via Flash Platform Services.*

Cross-platform support—Design with your chosen system—Mac OS, Microsoft® Windows® 7, Windows XP,
or Windows Vista®—and then deliver across platforms with more reliable, consistent, and high-performance
results.

Support for evolving web trends—Develop standards-based web content more efficiently and integrate
with content management system frameworks, including WordPress, Joomla!, and Drupal. Generate
high-impact designs with advanced image technology and support for 3D.

Best practices—Make best practices in web design and development your practice with standards-based
tools from Adobe, whether you’re building CSS-based layouts or data-rich pages with the accessible HTML
Data Set feature.

Powerful coding tools—Take advantage of a powerful Eclipse™ based IDE that includes editors for MXML,
ActionScript®, and CSS, as well as syntax coloring, statement completion, code collapse, interactive
step-through debugging, and automatic generation of common code. 

Adobe CS Live online services integration—Expand your capabilities with new CS Live online services*
that integrate with Web Premium software, including BrowserLab, CS Review, and Acrobat.com. Perform
accurate browser-compatibility testing and get feedback with design project reviews through integration
with online services. CS Live online services are complimentary for a limited time—visit www.adobe.com/
go/cslive for details.

Advanced application development—Design and create your Adobe AIR® interactive prototype in
Adobe Fireworks® for deployment in Adobe Dreamweaver®® or Flash Professional software. Enhance your
AIR application with HTML and JavaScript in Dreamweaver—and then preview or deploy it immediately.
Cross-discipline workflow—Transform static Photoshop, Illustrator, and Fireworks artwork into dynamic
components without writing code, and build wireframes and prototypes and turn them into standards-
compliant HTML and CSS. Preserve design fidelity throughout the entire process. Use Flash Builder as
an ActionScript editor for Flash Professional and to develop projects created with Flash Catalyst.

* See the last page for the disclaimer for all Adobe online services. 3
 Upselling to Adobe® Creative Suite® 5 Master Collection
Before you choose—Consider Adobe® Creative Suite® 5 Master Collection software, which combines all the
components and integration with online services* of Web Premium, including Adobe Premiere® Pro CS5
(with Adobe OnLocation™ CS5 and Adobe Encore® CS5), Adobe After Effects® CS5, and Adobe Soundbooth®
CS5. (A 64-bit operating system is required for Adobe Premiere Pro and After Effects. See the system
requirements for details.) Adobe CS Live online services are complimentary for a limited time—
visit www.adobe.com/go/cslive for details.

Upgrade eligibility information

Use the following to clarify eligibility for upgrade SKUs.
To install an upgrade version of Adobe® Creative Suite® 5 Web Premium software, you must have an eligible
earlier version of Adobe software. For information on eligibility, visit www.adobe.com/go/upgradeinfo.

Catalogs
For catalogs, use the following product descriptions and highlights.

Adobe Creative Suite 5 Web Premium tagline

Redefine the extraordinary in web design and development

Short full-version description

Adobe® Creative Suite® 5 Web Premium software is the comprehensive solution for producing standards-
based websites and immersive digital experiences. With the complete Adobe Flash® family of tools, you
can design and develop content for delivery virtually anywhere.

Short upgrade description

Adobe® Creative Suite® 5 Web Premium software makes it easier to create standards-based websites and
immersive digital experiences. With Adobe Dreamweaver® and the complete Adobe Flash® family of tools,
you can design and develop content for delivery virtually anywhere.

Product highlights
Use these product highlights in catalogs when space permits.

Deliver with the reach and consistency of the Adobe Flash® Platform—Use a comprehensive toolkit that
includes Flash Catalyst™ CS5 to design interactive content without writing code, Flash Professional CS5 to
create rich free-form expressive content, and Flash Builder™ 4 Standard to develop rich Internet applications.

Keep up with evolving web trends—Build standards-based websites with Adobe Dreamweaver® CS5, the
industry-leading web authoring tool. Develop with PHP and content management system frameworks like
WordPress, Joomla!, or Drupal, and design productively with CSS inspection tools.

Streamline critical processes with online services—Get fast and accurate browser-compatibility testing
and accelerate tasks, such as collaborative content creation and reviews of presentations and project
pitches, with integration through new Adobe CS Live online services.* CS Live online services are complimentary
for a limited time—visit www.adobe.com/go/cslive for details.

Print ads
For print ads, use the following product description and highlights.

Adobe Creative Suite 5 Web Premium tagline

Redefine the extraordinary in web design and development

Short full-version description

Adobe® Creative Suite® 5 Web Premium software is the comprehensive solution for producing standards-
based websites and immersive digital experiences. With the complete Adobe Flash® family of tools, you
can design and develop content for delivery virtually anywhere.

* See the last page for the disclaimer for all Adobe online services. 4

* This product may allow you to extend its functionality by accessing certain features that are hosted online, including CS Live online services
Adobe Systems Incorporated
345 Park Avenue
San Jose, CA 95110-2704
USA
www.adobe.com
Product highlights
Deliver with the reach and consistency of the Adobe Flash® Platform—Use a comprehensive toolkit that
includes Flash Catalyst™ CS5 to design interactive content without writing code, Flash Professional CS5 to
create rich free-form expressive content, and Flash Builder™ 4 Standard to develop rich Internet applications.
Keep up with evolving web trends—Build standards-based websites with Adobe Dreamweaver® CS5, the
industry-leading web authoring tool. Develop with PHP and content management system frameworks like
WordPress, Joomla!, or Drupal, and design productively with CSS inspection tools.
Streamline critical processes with online services—Get fast and accurate browser-compatibility testing
and accelerate tasks, such as collaborative content creation and reviews of presentations and project
pitches, with integration through new Adobe CS Live online services.* CS Live online services are complimentary
for a limited time—visit www.adobe.com/go/cslive for details.
(“Online Services”), provided you have a high-speed Internet connection. The Online Services, and some features thereof, may not be available
in all countries, languages, and/or currencies and may be discontinued in whole or in part without notice. Use of the Online Services is governed
by separate terms of use and by the Online Privacy Policy, and access to some services may require user registration. Some Online Services,
including services that are initially offered at no charge, may be subject to additional fees and require a separate subscription. For more details
and to review the applicable terms of use and Online Privacy Policy, visit www.adobe.com. For more information about CS Live online services,
visit www.adobe.com/go/cslive.
Adobe, the Adobe logo, Adobe AIR, Adobe OnLocation, Adobe Premiere, ActionScript, After Effects, AIR, Creative Suite, Dreamweaver, Encore, Fireworks, Flash, Flash
Builder, Flash Catalyst, Flex, Illustrator, Photoshop, and Soundbooth are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States
and/or other countries. Mac OS is a trademark of Apple Inc., registered in the U.S. and other countries. Eclipse is a trademark of Eclipse Foundation, Inc. Microsoft,
Windows, and Windows Vista are registered trademarks or trademarks of Microsoft Corporation in the United States and/or other countries. All other trademarks are the
property of their respective owners.
© 2010 Adobe Systems Incorporated. All rights reserved.
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