PROPOSED DESIGNS FOR THE

INTERNATIONAL CENTER FOR

REMOTE SENSING OF ENVIRONMENT
AND

INTERNATIONAL SYMPOSIUM ON
REMOTE SENSING OF ENVIRONMENT
RESEARCH

The field of remote sensing, aviation, space and other related industries are filled with an array of logos that have many
similarities. Arcs, curves, green and blue color palettes, and icons matched with wordmarks scatter the visual spectrum.

It’s important that the new ICRSE and ISRSE logos differentiate themselves from it’s affiliates and competitors through
style, color and rhythm. Many logos pair an icon with a wordmark, however in the instance of ICRSE and ISRSE, using an
acronym is complicated enough, and would thus benefit from a cohesive logotype.

SAMPLE LOGOS
INSPIRATION/CREATION

In researching the science and methodology behind remote sensing, it became apparent that the functions of remote
sensing, like data integration, mathematical equations and information overlap, would drive and inspire the concepts
behind each design.

INSPIRATION
LOGO

INTERNATIONAL CENTER FOR INTERNATIONAL SYMPOSIUM ON

REMOTE SENSING OF ENVIRONMENT REMOTE SENSING OF ENVIRONMENT
LOGO BREAKDOWN

In most logos the explanation of the acronym falls Both SYMPOSIUM and CENTER
below the mark. In both instances, it has been are bold and colored for clearer
moved atop the mark, allowing the viewer to read communication since both
the explanation first and then understand the agencies are similar in name.
acronym in a more natural, downward movement.

INTERNATIONAL CENTER FOR INTERNATIONAL SYMPOSIUM ON

REMOTE SENSING OF ENVIRONMENT REMOTE SENSING OF ENVIRONMENT

Friendly and engaging,
the color orange radiates
positive energy, while
standing out in the sea
of green and blue.
The overlap that exists between
letters symbolizes the overlapping
of information from differing views
of satellite images. This overlap of
information helps delineate letters
for the viewer.
The color purple promotes The circle that sits atop
creativity and imagination, both E’s represents
important qualities to have the satellites that orbit
at a symposium. around the earth.
ICRSE COLLATERAL

Through a consistent, clean and modern design, the ICRSE identity becomes the focal point of the collateral materials.

Letterhead

INTERNATIONAL CENTER FOR

REMOTE SENSING OF ENVIRONMENT

CHARLES HUTCHINSON ICRSE@EMAIL.ARIZONA.EDU 1995 E SIXTH ST, SUITE 208

PRESIDENT + CEO ICRSE.ORG TUCSON, AZ 85719

Business card

INTERNATIONAL CENTER FOR

REMOTE SENSING OF ENVIRONMENT

CHARLES HUTCHINSON
PRESIDENT + CEO

ICRSE@EMAIL.ARIZONA.EDU
ICRSE.ORG

1995 E SIXTH ST, SUITE 208

TUCSON, AZ 85719

Envelope

1995 E SIXTH ST, SUITE 208

TUCSON, AZ 85719

FIRST, LAST NAME

BUSINESS / COMPANY
STREET ADDRESS
CITY, STATE, ZIP CODE
ICRSE WEBSITE & ANNOUNCEMENT

Accompanying the introduction of the new ICRSE identity will be a redesigned website that emphasizes clarity. To help
drive traffic and call attention to the changes made to ICRSE, the announcement below would be sent out via email,
where recipients would simply have to click on the embedded image to be forwarded to the new site.

Website

INTERNATIONAL CENTER FOR

REMOTE SENSING OF ENVIRONMENT
HOME ABOUT A RTICLES I SRSE LOCATION C ONTACT

Announcement
NEW LOOK ENVIRONMENT
Hello and welcome to the new ICRSE. As you can tell we’ve made some changes to our
identity and website to better reflect our core values. We hope this change brings about
an increased interest and education in the remote sensing community, and we would like
to thank you for your visit.

Charles Hutchinson
CHARLES HUTCHINSON
PRESIDENT + CEO
ISRSE SYMPOSIUM MATERIALS

Every 2 years, the ISRSE holds a symposium that provides some of the top professionals in the field with the opportunity
to come together and join in a discussion about the on goings in remote sensing and the environment. These materials
help establish the new ISRSE identity through color and design.

Type Treatment Brochure Banner

34TH SYMPOSIUM INTERNATIONAL SYMPOSIUM ON

REMOTE SENSING OF ENVIRONMENT

SYDNEY AUSTRALIA
2011

2011
SYDNEY AUSTRALIA
34TH SYMPOSIUM
Name Tag

INTERNATIONAL SYMPOSIUM ON
REMOTE SENSING OF ENVIRONMENT

CHARLES
HUTCHINSON
34TH SYMPOSIUM
SYDNEY AUSTRALIA
2011
ISRSE PROMOTIONALS

These newly branded promotional materials help instill a sense of pride for those that participate in the symposium.

Thank You Letter

Website

INTERNATIONAL SYMPOSIUM ON
REMOTE SENSING OF ENVIRONMENT

34TH SYMPOSIUM
SYDNEY AUSTRALIA
2011

22/11/2010

John Doe, 1324 N Tyndall Ave

Remote Sensing Tucson AZ 85719
NASA United States

Dear John Doe,

The Organizing Committee of the 34th International Remote Sensing Symposium for of the Environment (ISRSE) takes
great pleasure in encouraging you to visit Sydney and participate in what promises to be an excellent high quality
Symposium. The Symposium will take place from 10- 15 April, 2011 in Sydney, Australia. The theme of the Symposium is
Shirt
“The GEOSS Era: Towards Operational Environmental Monitoring”.

Sydney, Australia’s largest city is strategically positioned with excellent access to Asia Pacific countries. This ensures that
a significant number of remote sensing scientists from this region will be able to attend. The Symposium will provide a
platform for countries with established and emerging earth observation programs to report on their progress, as well as
new initiatives in the remote sensing arena.

This Symposium provides a unique opportunity for remote sensing practitioners, scientists, system engineers and policy
makers to share their knowledge and gain an excellent coverage of the current status of a range of remote sensing Tote Bag
applications and developments now critical for the sustainability of the Earth’s environment.

As well, the 10-year Implementation Plan of the Group on Earth Observation (GEO) is well underway and therefore the
Symposium provides an important opportunity for GEO members and task teams to present details of progress of their
work. The local organizing committee will aim to host key people from GEO.

We look forward to welcoming you in Sydney, Australia in April.

Please note this letter does not constitute a commitment on the part of the Organizing Committee to provide financial
34TH SYMPOSIUM
support or placement in the scientific program.
SYDNEY AUSTRALIA
Yours sincerely,
2011

Dr John Trinder
Chairman, 34TH ISRSE Organizing Committee

34TH SYMPOSIUM
SYDNEY AUSTRALIA
2011
THANK YOU

Fred Hart
Graphic Design
University of Arizona
fredhart@email.arizona.edu