SAP Fact Book

For Software Solution Partners

January 2010
How to Use this Guide

Welcome! This SAP Fact Book has been developed to provide you
with deeper insight into SAP products and services, assets, and key
navigation within the organization.

Whether your role is alliance-related, technical, or focused on

marketing and sales, this Fact Book is designed to arm you with
­important information about SAP and the SAP ecosystem in order
to drive a deeper relationship with SAP, and your customers, more
quickly.

We hope you find this information valuable.

SAP Fact Book 2

Table of Contents

How to Use this Guide . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2

ABOUT SAP . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4
Corporate Overview . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
Strategy for Future Growth . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
Research and Development . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6
University Alliances . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8
SAP Field Sales Organization and Guidance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9
SAP PLATFORM TECHNOLOGIES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14
Service-Oriented Architecture . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14
SAP NetWeaver® . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16
Enterprise Applications . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20
The SAP Business Suite . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20
Other CRM-Based Solutions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23
SAP ERP . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28
SAP Product Lifestyle Management . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31
SAP Supply Chain Management . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33
SAP Supplier Relationship Managment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37
SAP Solutions for Sustainability . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 39
SAP BusinessObjects Intelligence Platform . . . . . . . . . . . . . . . . . . . . . . . . . . . . 39
SAP BusinessObjects Governance, Risk, and Compliance Solutions . . . . . . . . . 39
SAP BusinessObjects Enterprise Performance Management Solutions . . . . . . . 40
SAP Solutions for Auto-ID and Item Serialization . . . . . . . . . . . . . . . . . . . . . . . . 42
SAP Manufacturing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 44
SAP Service and Asset Management . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 46
Alloy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 48
Duet . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 49
Solution Extensions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 51
SAP BusinessObjects Portfolio . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 54
Solutions for Large Enterprises . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 54
Solutions for Small Businesses and Midsize Companies . . . . . . . . . . . . . . . . . . 55
SAP Solutions for Small Businesses and Midsize Companies . . . . 57
SAP Solutions for Small Businesses and Midsize Companies . . . . . . . . . . . . . . 58
SAP BusinessObjects Edge Solutions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 59
Industry Specific Solutions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 60
Financial and Public Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 61
Manufacturing Industries . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 73
Service Industries . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 96
SAP SERVICES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 111
SAP IN THE MARKETPLACE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 113
The SAP Ecosystem . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 113
Communities of Innovation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 114
The SAP Partner Ecosystem . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 115

SAP Fact Book 3

 SECTION
From Walldorf to Wall
Street: The SAP Success
Story
As the world’s leading provider of business
software, SAP delivers products and services
that help accelerate business innovation for
our customers. We believe that doing so will
unleash growth and create significant new
value – for our customers, SAP, and ultimately,
entire industries and the economy at large.
Today, over 92,000 customers in more than
120 countries run SAP applications—from
distinct solutions addressing the needs of
small businesses and midsize companies to
suite offerings for global organizations.
Founded in 1972, SAP has a rich history of
innovation and growth as a true industry
leader. SAP currently has sales and develop-
ment locations in more than 50 countries
worldwide and is listed on several exchanges,
including the Frankfurt Stock Exchange and
NYSE under the symbol “SAP.”
ABOUTTITLE
SAP
Helping Companies Become
Best-Run Businesses
Our vision is for companies of all sizes to
become best-run businesses. In today’s
challenging business environment, best-run
companies have clarity across all aspects
of their business, which allows them to act
quickly with increased insight, efficiency, and
flexibility. By using SAP solutions, compa-
nies of all sizes—including small businesses
and midsize companies—can reduce costs,
optimize performance, and gain the insight
and agility needed to close the gap between
strategy and execution. Our professionals
deliver the highest level of service and sup-
port to help customers get the most out of
their IT investments so that they can maximize
their business performance.
SAP Fact Book 4
 ABOUT SAP

Corporate Overview Delivering solutions for business users— Smart Acquisitions: by targeting strategic
process owners and decision makers—is a “fill in” acquisitions that add to its broad solu-
SAP AG: Key 2008 figures central element of SAP’s strategy for growth. tion offerings within or across industries by
(financial figures in € millions) In 2008, SAP concluded the acquisition of gaining specific technologies and capabilities
Business Objects and expanded the core that meet the needs of its customers. Past
Total revenue 11,565 (FY 2008)
solutions to address what was identified as acquisitions include the following companies
Software revenue 8,457 (FY 2008) (please note that this is not a complete list of
the three key needs of decision makers in
Operating income 2,840 (FY 2008) SAP’s acquisitions):
business:
Employees 47,804 (FTE at
December 31, 2008) • A2i Inc.
• The need to make decisions more effectively
Customers More than 92,000 in • Business Objects
based on a broader array of structured and
120+ countries • DCW Software AG & Co KG
unstructured data from sources both inside
Partners More than 2,400 and outside the enterprise • Frictionless Commerce Inc.
Industry-specific More than 25
• iLytix Systems AS
solutions • The desire for better tools and applications
Annual R&D 1,631; 14% of total to support collaborative decision-making • KhiMetrics Inc.
investment revenue (FY 2008) • Kieffer & Veittinger GmbH
• The search for a new competitive advantage
• Lighthammer Software Development Corp.
Strategy for Future by creating and managing business networks
• MaXware
Growth with partners, suppliers, and customers
• OutlookSoft Corporation
SAP’s traditional core customer base includes SAP products focus on these needs to help
• Pilot Software Inc.
many large global enterprises as well as individuals, teams, and companies better
collaborate through business networks. • Praxis Software Solutions Inc.
midsize companies. These global companies
use the SAP Business Suite applications, • SAP Arabia LLC
SAP continues to realize its potential for
SAP Business All-in-One solutions, or SAP • SAP Systems Integration AG
growth through:
Business One to automate business trans-
•S
 ilk Europe
actions, enabling better management and
Organic Growth: by supporting its growth • TomorrowNow Inc.
governance. In the traditional core business, strategy primarily through organic develop-
SAP seeks to win a greater share of our ment of its product portfolio. • TopManage Financial Solutions Ltd.
customers’ wallet and win new customers, • TopTier Software Inc.
for instance companies that have been using Co-Innovation: by expanding its partner
• Triversity Inc.
custom software. ecosystem to accelerate innovation by sup-
porting solutions development and enterprise •V
 irsa Systems Inc.
The SAP portfolio of solutions for 26 indus- services based on the SAP NetWeaver® plat- • Wicom Communications Ltd.
tries is a crucial factor in the success of SAP form and to leverage sales forces to address
various market and customer segments. •Y
 asu Technologies
while continuing to focus on strategic indus-
tries with exceptional growth potential,
including banking, retail, healthcare, utilities,
and the public sector.

SAP Fact Book 5


Research and
development
SAP’s Research AND
­Development Strategy
SAP Labs
Our global development approach focuses
on distributing development across the world
in strategically important markets. A global
network of SAP Labs spanning Ireland, Brazil,
France, Bulgaria, Canada, China, Germany,
Hungary, India, Israel, and the United States,
enables SAP to operate locally, yet organize
globally.
SAP’s strategy for organic growth builds on
leveraging the individual strengths of various
locations and workforce, thus working with
SAP standards and guidelines for develop-
ment to ensure consistent quality, each lab
location is run autonomously, responsible for
its own organizational growth. The synergies
gained enable SAP to profit from higher flex-
ibility and stronger innovation.
The SAP Labs Network leverages SAP’s rich
diversity and technical and business expertise
to deliver the best software solutions and
services in the IT industry.
Located in high-tech centers across the globe,
the SAP Labs Network helps SAP engage the
local ecosystems and enable co-innovation.
Seen as a local company within a seamless
global network, each SAP Labs location
increases SAP’s adaptability and agility to
rapidly address changing markets and meet
evolving customer needs.
The main purpose of SAP labs is to discover
and understand new technology trends around
the world. The focus is on short-term
innovation projects that are closely aligned
with current SAP products and customer
requirements. SAP labs have taken a trend-
setting role in areas such as composite
applications, voice-recognition technology,
double-byte language, mobile business and
collaborative CRM.
SAP Research
As the global technology research unit of
SAP, SAP Research significantly contributes
to SAP’s product portfolio and extends SAP’s
leading position by identifying and shaping
emerging IT trends through applied research
and corporate venturing. SAP Research has
highly skilled teams in 11 research centers
worldwide.
ABOUT SAP
SAP Research is the global technology
research unit of SAP, with a network of 15
research centers on five continents. The group
significantly contributes to SAP’s product
portfolio and extends its leading position in the
market by identifying and shaping emerging IT
trends and generating breakthrough technolo-
gies through applied research.
Research
In contrast to SAP’s product groups and
development labs that work on new func-
tions and releases, the researchers explore
opportunities that haven’t yet been developed
into products.
Co-Innovation
The business model of SAP Research is
based on co-innovation through collaborative
research. In collaboration with leading universi-
ties, partners, customers, and SAP product
groups, SAP Research drives the develop-
ment of promising ideas and prototypes into
market-ready software for maximum customer
value. To that end, customers are involved
early on in the research process through
special Lighthouse Projects. Meanwhile,
dedicated “Living Labs” demonstrate techno-
logical research in real-world settings—turning
prospective SAP solutions into tangible
experiences.
SAP Fact Book 6

One popular definition of a trend is “a ten-
dency with a certain statistical probability of
occurrence that indicates the direction of a
likely development.” Simply put, trends are
long-term changes within an environment.
Understanding trends enables us to forecast
the future. Some trends, such as globaliza-
tion, that have an enormous impact on society
are known as megatrends. These trends very
often shape the market of the future.
Trend-Driven Innovation
SAP Research is well equipped to perform the
careful balancing act involved in understanding
trends, thanks to our basis in sound analy-
sis and awareness of the latest IT research
reports.
SAP Research collects and screens a wide
range of industry reports. Researchers ana-
lyze the trends described in the reports and
the key factors to gain an understanding of
the drivers of change and the impact on future
business opportunities. To avoid “a tunnel
vision,” researchers frequently discuss emerg-
ing trends with external partners in industry
and academia—soliciting their input to find the
hottest topics and the most qualified partners
with which to work.
Research Fields
In our exploration of current trends, SAP
Research focuses on six key research fields,
touching upon different aspects of techno-
logical, societal, and business change. Each
research field addresses a strategic field
within a specific trend. Research fields are
ABOUT SAP
implemented via research projects and aim at
generating a significant product impact within SAP Research Centers (SRCs)
SAP. • SRC Montréal, Canada
SAP Research Centers (SRCs), Campus- • SRC Palo Alto, U.S.A.
based Engineering Centers (CECs), and SAP • SRC Ra’anana, Israel
Research Groups study IT trends and deploy
new technologies in real-life environments to • SRC Shanghai, China
determine their potential business value for • SRC Sophia Antipolis, France
SAP. As a result, SAP Research is able to
introduce new technology and concepts for • SRC Walldorf, Germany
future solutions that will be strategically impor- Campus-based Engineering
tant to SAP—and SAP customers. Centers (CECs)
SAP Research spreads its research and devel- • CEC Belfast, United Kingdom
opment activities around the globe. Currently, • CEC Brisbane, Australia
our thriving network comprises 15 centers
in 11 countries, including our headquarters • CEC Darmstadt, Germany
in Walldorf, and numerous partners from the • CEC Dresden, Germany
business and academic worlds.
• CEC Karlsruhe, Germany
With a presence on almost every continent • CEC Pretoria, South Africa
—and plans for further expansion—SAP
Research intends to gather and exchange • CEC St. Gallen, Switzerland
innovative knowledge worldwide, while remain- • CEC Zurich, Switzerland
ing close to customers and SAP field groups.
In this way, research activities can be adapted SAP Research Groups
quickly to both global and local requirements • SAP Research Group Bangalore, India
—and results can be implemented to further
develop and improve SAP’s solution portfolio.
strategic importance to SAP customers over
SAP research focuses on longer-term innova- the next three to five years. In its exploration
tion projects that will drive the development of current trends, SAP research focuses its
of new products and technologies. Through activities on a dozen research fields, touch-
research, creativity and forward thinking, and ing upon different aspects of technological,
in close collaboration with a network of indus- societal, and business change.
trial and academic research partners and pilot
customers, the team introduces new ideas
for future solutions that are likely to be of
SAP Fact Book 7

SAP VENTURES
SAP Ventures helps build industry-leading
companies by partnering with outstanding
entrepreneurs and top-tier venture capital
firms. SAP Ventures is comprised of
information technology investors who focus
on enterprise products and services. In the 10
years since their founding by Hasso Plattner,
chairman and co-founder of SAP AG, SAP
Ventures have invested in over 75 companies.
The seven-person investment team has more
than 60 years of combined software experi-
ence as operators, entrepreneurs, industry
analysts, and investors and over 35 years of
direct investing experience. Open and flexible
in their thinking, SAP Ventures believes there
is potential for great companies and solutions
in a wide variety of spaces which is reflected
in a willingness to investigate opportunities
across all stages, industries, and market seg-
ments on a global basis. Click here for contact
information by region.
SAP NETWEAVER FUND
SAP established the global SAP NetWeaver
Fund in May 2006 to focus on strategic invest-
ments in companies building solutions on
the SAP NetWeaver platform. To date, SAP
has made minority investments in Aris Global
Holdings LLC, Questra Corporation, and
Visiprise through the fund.
University Alliances
The SAP University Alliances program is
a global endeavor that provides university
faculty members with the tools and resources
necessary to teach students how technology
can enable integrated business processes and
strategic thinking – and gives students the
skills to add immediate value to the market-
place.
SAP University Alliances member schools
gain access to the SAP Business Suite
family of solutions, including SAP ERP. This
comprehensive business software suite sup-
ports business, engineering, and information
technology programs, enabling students to put
classroom theory into practice through
demonstrations, exercises and problem-solv-
ing, case studies, and research programs.
Through hands-on experience with SAP
solutions, program members gain insight into
how technology can empower a business to
optimize key processes such as accounting
and controlling, human capital management,
project planning, plant and materials manage-
ment, and sales and distribution.
The program also provides valuable services
tailored to the needs of each country in which
the program operates. Services can include:
ABOUT SAP
Hosting services — Members access SAP
Business Suite via hosting from university
competency centers – so there’s no need for
schools to invest in a costly hardware infra-
structure to participate.
Curriculum support — SAP sponsors
professional development and networking
opportunities such as the annual Curriculum
Congress. In addition, SAP continually funds
new curriculum efforts in order to build a bank
of faculty-developed course materials to be
shared among member campuses.
Faculty training — Faculty can take advan-
tage of SAP-sponsored workshops designed
to meet their needs, along with a variety of
SAP customer training classes.
Access to dedicated Web site — The Innova-
tion Watch Web site provides the latest
information on SAP events, research, and
curriculum materials available for download.
Collaboration — SAP encourages, reinforces,
and rewards programs that foster collabora-
tion and sharing.
Participation in the SAP University Alliances
program and fees for annual program mem-
bership vary by country. Learn more about
availability in your country.
SAP Fact Book 8
 ABOUT SAP
SAP Field Sales Organization and Guidance

SAP Field/Sales Regional ­Breakdown

SAP is divided into three primary sales and operations regions, with smaller
hubs aligned underneath. Each of these regions operates as a separate entity
with oversight from SAP AG. Within each region, further oversight is provided
by a country manager or regional/hub senior vice president/general manager.

Worldwide Sales Organization: Bill McDermott (President, Global Field Operations; Member, Executive Board)

Americas
North America: Ron Enslin (President) Americas Sales Offices
• US (West, Southwest, Southeast, East, Midwest) Andean, Caribbean (http://www.sap.com/Andeancarib/index.epx)
• Canada Argentina (http://www.sap.com/contactsap/directory/argentina.epx))
Latin America: Rodolpho Cardenuto (President and Bolivia (http://www.sap.com/bolivia/index.epx)
CEO) Brazil (http://www.sap.com/contactsap/directory/brazil.epx)
• Andean, Caribbean Canada (http://www.sap.com/contactsap/directory/canada.epx)
• Brazil Chile (http://www.sap.com/contactsap/directory/chile.epx)
• Mexico, Central America Colombia (http://www.sap.com/contactsap/directory/colombia.epx)
Mexico (http://www.sap.com/contactsap/directory/mexico.epx)
• SUR
Peru (http://www.sap.com/contactsap/directory/peru.epx)
Opportunities for Software Solution Partners: The Strate-
Puerto Rico (http://www.sap.com/contactsap/directory/puerto_rico.epx)
gic Industries are four areas that the Americas region has chosen to
focus on more fully. These ‘verticals’ have their own P&L’s and their Uruguay (http://www.sap.com/uruguay/index.epx)
own sales forces: USA (http://www.sap.com/contactsap/directory/usa.epx)
• Public Sector Venezuela (http://www.sap.com/contactsap/directory/venezuela.epx)
• Healthcare
• Financial Services
• Retail

Asia Pacific and Japan

Geraldine McBride (President) APJ Sales Offices
• India (India, Sri Lanka, Bangladesh) China (http://www.sap.com/contactsap/directory/china.epx)
 outheast Asia (Singapore, Malaysia, Thailand, Indonesia,
•S Hong Kong, SAR (http://www.sap.com/contactsap/directory/
Philippines, Pakistan, Vietnam, Brunei, etc…) hongkong.epx)
 orth Asia (China, Hong Kong, Taiwan, Korea)
•N India (http://www.sap.com/contactsap/directory/india.epx)
•J
 apan Indonesia (http://www.sap.com/contactsap/directory/indonesia.epx)
• ANZ (Australia, New Zealand) Japan (http://www.sap.com/contactsap/directory/japan.epx)
Korea (http://www.sap.com/contactsap/directory/korea.epx)
Opportunities for Software Solution Partners: The fol-
lowing Strategic Industries are four areas that the APJ region has Malaysia (http://www.sap.com/contactsap/directory/malaysia.epx)
chosen to focus on more fully: New Zealand (http://www.sap.com/contactsap/directory/new_zealand.epx)
• Public Sector Philippines (http://www.sap.com/contactsap/directory/philipines.epx)
• Healthcare Singapore (http://www.sap.com/contactsap/directory/singapore.epx)
• Financial Services Taiwan (http://www.sap.com/contactsap/directory/taiwan.epx)
Thailand (http://www.sap.com/contactsap/directory/thailand.epx)
• Retail
Special Considerations: The majority of the opportunities in the
APJ region can be found in Japan, China, and Korea where localized
content and materials are required. The English-speaking territories
comprise only 1/3 of the market potential for this region.
Many territories in APJ have more of an indirect sales model, result-
ing in more resale opportunities for partners.

SAP Fact Book 9

 ABOUT SAP

Middle East, Africa (EMEA)

José Duarte (President and CEO) Europe Sales Offices
• Africa (South Africa and sub-Saharan Africa) Albania (http://www.sap.com/contactsap/directory/albania.epx)
• Austria Austria (http://www.sap.com/contactsap/directory/austria.epx)
• BeLux (Belgium and Luxemburg) Baltics (http://www.sap.com/contactsap/directory/baltics.epx)
• CE (Czech Republic, Hungary, Poland, Slovakia) Belgium (http://www.sap.com/contactsap/directory/belgium.epx)
 S (Commonwealth of Independent States: Russia, Ukraine,
• CI Bosnia and Herzegovina (http://www.sap.com/contactsap/directory/
Kazakhstan, Central Asia, Caucasus) bosniaherzegovina.epx)
 rance and North Africa (Algeria, Morocco, Tunisia)
•F Bulgaria (http://www.sap.com/contactsap/directory/buglaria.epx)
 ermany
•G Croatia (http://www.sap.com/contactsap/directory/croatia.epx)
• Iberia (Spain, Portugal) Cyprus (http://www.sap.com/contactsap/directory/cyprus.epx)
• I taly Czech Republic (http://www.sap.com/contactsap/directory/cz.epx)
 etherlands
•N Denmark (http://www.sap.com/contactsap/directory/denmark.epx)
 ordic & Baltic States (Denmark, Finland, Norway, Sweden,
•N Finland (http://www.sap.com/contactsap/directory/finland.epx)
Estonia, Lithuania, Latvia) France (http://www.sap.com/contactsap/directory/france.epx)
•S
 witzerland Germany (http://www.sap.com/contactsap/directory/germany.epx)
 EME (Turkey, Greece, Slovenia, Croatia, West Balkan, ­Romania,
•S Greece (http://www.sap.com/contactsap/directory/greece.epx)
Bulgaria, Arabia, Israel) Hungary (http://www.sap.com/contactsap/directory/hungary.epx)
• UKI (Great Britain, Ireland) Italy (http://www.sap.com/contactsap/directory/italy.epx)
Opportunities for Software Solution Partners: Ireland (http://www.sap.com/contactsap/directory/ireland.epx)
• Discrete/Process Industries/SCM/PLM/SRM Kazakhstan (http://www.sap.com/contactsap/directory/kazakhstan.epx)
• Consumer Products/Life Science/CRM Luxembourg (http://www.sap.com/contactsap/directory/luxembourg.epx)
• Trade/ Financial/Services Industries/Public Services Macedonia (http://www.sap.com/contactsap/directory/macedonia.epx)
Malta (http://www.sap.com/contactsap/directory/malta.epx)
• ERP/NetWeaver
Montenegro (http://www.sap.com/contactsap/directory/montenegro.epx)
Africa/Middle East Sales Offices Netherlands (http://www.sap.com/contactsap/directory/netherlands.epx)
Norway (http://www.sap.com/contactsap/directory/norway.epx)
Africa (https://www.sap.com/africa/contactsap/index.epx)
Poland (http://www.sap.com/contactsap/directory/poland.epx)
Algeria (http://www.sap.com/maghreb/index.epx)
Egypt (http://www.sap.com/contactsap/directory/egypt.epx) Portugal (http://www.sap.com/contactsap/directory/portugal.epx)
Israel (http://www.sap.com/contactsap/directory/israel.epx) Romania (http://www.sap.com/contactsap/directory/romania.epx)
Morocco (http://www.sap.com/contactsap/directory/morocco.epx) Russia (http://www.sap.com/contactsap/directory/russia.epx)
Saudi Arabia (http://www.sap.com/contactsap/directory/arabia.epx) Serbia (http://www.sap.com/contactsap/directory/serbia.epx)
South Africa (http://www.sap.com/contactsap/directory/southafrica.epx) Slovakia (http://www.sap.com/contactsap/directory/sk.epx)
Tunisia (http://www.sap.com/maghreb/index.epx) Slovenia (http://www.sap.com/contactsap/directory/slovenia.epx)
United Arab Emirates (http://www.sap.com/contactsap/directory/uae.epx) Spain (http://www.sap.com/contactsap/directory/spain.epx)
Sweden (http://www.sap.com/contactsap/directory/sweden.epx)
Switzerland (http://www.sap.com/contactsap/directory/swiss.epx)
Turkey (http://www.sap.com/contactsap/directory/turkey.epx)
United Kingdom (http://www.sap.com/contactsap/directory/uk.epx)
Ukraine (http://www.sap.com/contactsap/directory/ukraine.epx)

SAP Fact Book 10


Key Roles within the SAP
Field Sales Organization
SAP has a longstanding history of providing
high value to organizations of all sizes. The
ability for SAP to address mission critical busi-
ness needs requires a commitment to aligning
professional sales and field roles with suf-
ficient capabilities and competencies to meet
the needs of it’s customer base. Following,
please find a summary of the most common
field/sales roles within SAP.
It is important to note that these roles are
generally present in each region; however,
the responsibilities of specific roles may actu-
ally be spread out over several individuals,
depending upon the structure and resource
availability of the region or hub.
Large Enterprise Sales Roles
($300M and above)
The Large Enterprise Sales Organization is
focused on building value through expansion
into Large Enterprise organizations. To achieve
this goal, SAP has aligned key roles with the
Large Enterprise Sales Organization:
Sales Manager — Sales managers are
responsible for managing a team of sales
employees and ensuring that the team meets
their sales targets. The Sales Manager
requires substantial information, including
analytics and planning functionality.
Account Executive (AE) — An AE is respon-
sible to manage his/her accounts. As part
of the AE role, the AE acts as a the primary
Considerations When Working
with an SAP Account Executive
SAP account executives (AE) receive,
on average, 100 calls from partners each
month. In order to prioritize your
organization, consider the following:
•H
 ow will this solution expand SAP reach
in the account?
• How will this solution help their cus-
tomer be more satisfied/derive more
value from their SAP footprint?
• What risk will this introduce into the
deal(s) already on the table?
• What risk will this introduce into their
position as a trusted advisor with a long-
term relationship to the customer?
• Will this deal move money out of their
SAP budget or tap into a new source?
•H
 ow will the SAP AE get compensated?
• What ensures that the partner will stick
with a joint strategy?
“orchestrator” within SAP for specific deals
and aligns all the v-team resources to deliver
one voice to the customer. The AE also works
with a Regional or Global Alliance/Partner
Manager, if applicable, when a solution exten-
sion offering or managed partner is part of
the deal, The AE also maintains or updates
lead information such as viewing and changing
sales transactions such as leads, opportuni-
ties, and to create account Plans.
ABOUT SAP
Solution Architect/Engineer — As pre-sales
support, the solution architect is responsible
for working with all parties as a product/solu-
tion expert to identify and provide guidance on
general implementation strategies as well as
demonstrate the solution.
Value Engineer — Also pre-sales support, the
value engineer is typically brought in to the
sales opportunity at a fairly advanced state
when the customer may request Return on
Investment (ROI) modeling.
Note that within the large enterprise Sales
organization, SAP has identified Premier Cus-
tomer Network (PCN) accounts, a subset of
customers that are considered global in scope
and strategic in nature. These accounts are
lead by a Vice President focused on either a
region or a strategic solution set and are allo-
cated similar but separate resources and roles
that drive revenue in these accounts across
all lines of business, including software sales,
consulting, training and maintenance.
Small Business and Midsize
Company Sales Roles (Up to
$300M)
Volume business, particularly in the small
business and midsize company marketplace is
the key driver of growth as SAP reaches satu-
ration in the large enterprise segment. And,
the focus is on customers first, knowing that
partnership matters, and providing execution
excellence. Thus, SAP has aligned several key
roles with the Small and Medium Enterprise
Sales Organization that can be found within
each region:
SAP Fact Book 11

Territory Sales Manager (TSM) — The TSM
manages a group of territory sales executives
(TSE) for the purpose of building strategic
partner and client relationships, leading the
sales team and driving the sales plan. The
TSM creates the vision and strategy, applies
in-depth knowledge of mid-size enterprise
market to develop sales strategies and
focuses sales effort, and drives mid-size
enterprise focused on marketing activities.
Territory Sales Executive1 (TSE) — A TSE
is assigned to and responsible to manage all
accounts assigned to his/her sub-territory.
The TSE proactively manages and sells to
named list of key target accounts in the terri-
tory but does not sell to Territory Accounts,
as those are covered by the channel sales
executive. A TSE is a multi-channel sales role.
In most cases, the TSE will drive the sales
cycle directly with the customer. Neverthe-
less, a TSE is still compensated for working
with partners and/or supporting partners to
sell, especially when a partner has the rel-
evant solution or relationship needed to close
the deal.
Channel Sales Executive (CSE) — The
channel sales executive supports the sales
process, if requested by TSE / TSM and
is expected to drive most of the business
through partners active in the territory.
Nevertheless, in exceptions (and with explicit
approval of the country SME head and the
TSM), the CSE can also close deals directly,
if there is a lack of partner coverage or sales
cycle challenges.
1 The TSE role is further segmented by experience level (TSE1, TSE2, TSE3, etc)
ABOUT SAP
Channel Recruiter (CR) — Focused on the the phone and the internet. An inside sales
recruitment of new partners to cover SAP executive will also provide additional coverage
white spaces. capacity as required by the Territory Sales
Executive to ensure relationship continuity.
Channel Development Manager (CDM) —
Focused on relationship management and the Presales Solutions Consultant/Engineer —
holistic enablement and business development The primary responsibility of the presales
activities for assigned partners. consultant is to provide the sales executives
the presales support including but not limited
Inside Sales Manager — The primary purpose
to product demonstration, business proposals,
of the inside sales manager is to provide
product and solution training etc, helping the
proactive and programmatic coverage of the
sales executives close business and obtain
SAP install base to identify up-sell and cross-
the revenue target. The presales consultant
sell opportunities, provide additional coverage
must understand the customers’ business
capacity as required by the territory sales
needs, identify available solutions, and trans-
executive to ensure relationship continuity.
late those into presentation material that can
Inside Sales Executive — The primary pur- be used to profile SAP’s solutions to prospec-
pose of the inside sales executive is to drive tive and current customers.
pipeline and revenue generation for SAP while
interacting with customers and prospects over
SAP Fact Book 12
 ABOUT SAP

Understanding the SAP
Field/Sales Culture to
Optimize Your Engagement
Regardless of the market focus, the primary
role of the field sales organization is to:
• Ensure customer satisfaction
• Sell SAP software to meet or exceed their
quota (often with very few accounts)
• Leverage Industry Business Unit and Appli-
cation Solutions expertise to establish SAP
as trusted advisor
As a partner, your value to the field sales
­organization is:
• Your solutions’ value to their customer
• Your business process and product
­expertise
• Fill a SAP solution gap or offer competitive
differentiation
• Drive incremental SAP software licenses
• Proliferation of SAP NetWeaver and
adoption of Service-Oriented Architecture
(SOA)
Therefore, your approach with account execu-
tives should be to target the existing SAP
installed base whenever possible and provide
guidance and regular communication to SAP
on high, medium, and low priority targets of
joint opportunity. Also, never underestimate
the power of customer references, so be sure
your company has co-branded success stories
available as a resource. And finally, do what
you do best (it may be domain expertise or
selling the value of the solution to business
users) while allowing SAP to focus on the
overall relationship in the account.

• Drive additional revenue opportunities in

The SAP field sales organization is comprised
highly penetrated industries/accounts
of a mix of both tenured and new account
executives and territory sales executives who
have established strong relationships with
C-level staff as well as the corporate purchas-
ing areas. With SAP, account executives and
territory sales executives own the customer
relationship and act as a trusted advisor to the
account. Account executives have a limited
number of accounts and carry large license
revenue quotas.

At the same time, SAP offers an extremely

broad product set, which means it is nearly
impossible for any one individual to be an
expert in all areas. Consequently, the SAP
sales force looks to Sales Engineering,
Industry Business Units, Solution and Industry
Principles, and Value Engineering to round out
the expertise.

SAP Fact Book 13

SAP PLATFORM TECHNOLOGIES
Service-Oriented
Architecture
Accelerating innovation and developing
operational excellence are powerful drivers of
long-term growth and competitive advantage.
The ability to execute these strategies better
and faster than competitors is critical to a
company’s success. Business processes are
the key to unlocking the potential of these
strategies for competitive differentiation.
Service-oriented architecture (SOA) is a
blueprint for an adaptable, flexible, and open
IT architecture for developing services-based,
modular business solutions. SAP makes it
easy to adopt SOA—enabling companies in
diverse industries to quickly differentiate their
businesses and optimize processes in their
business networks. SAP enables businesses
to adopt SOA at their own pace as part of
their SAP solutions.
SAP’s open-standards approach to SOA
improves IT productivity and business value at
the same time. At the heart of our approach to
SOA is the concept of enterprise services—
highly integrated Web services, combined with
business logic and harmonized semantics,
that can be accessed and used repeatedly to
enable end-to-end business processes.
Based on open standards, enterprise ser-
vices encapsulate enterprise functionality
and expose it as a reusable service, which
can also be combined with other services to
meet new requirements. Defined by SAP, its
partners and its customers, enterprise ser-
vices can be quickly assembled to compose
new applications and enable new business
processes.
Enterprise services communicate business
logic between software applications running
on disparate platforms. By using enterprise
services, IT departments can respond more
quickly to changing business requirements,
and they can reduce costs by taking new
advantage of existing functionality in their
landscape.
SAP Fact Book 14

Organizations that adopt SOA first define a
strategic business and it plan to help them
evolve their existing technology landscape
over time to better meet their business needs.
Organizations can then implement this plan
using the SAP NetWeaver® platform. SAP
provides a SOA adoption program that assists
organizations in developing and implementing
their plan.
SAP is the only enterprise applications
software vendor that is both building service-
orientation directly into its solutions and pro-
viding a technology platform (SAP NetWeaver)
and guidance to support companies in the
development of their own service-oriented
architectures spanning both SAP® and non-
SAP solutions.
Business Benefits
Quickly adapt business processes —
Service-oriented architecture enables you to
separate the interface and process definition
from the underlying application. This results
in faster implementations and more cost-
effective upgrades, deployed as needed and
without the business interruptions of “big-
bang” approaches.
Attract new customers — With service-
oriented architecture, you can take advantage
of Web services to deliver core competencies
to new customer segments—while reducing IT
costs and increasing efficiency.
SAP PLATFORM TECHNOLOGIES
Out-task — Service-oriented architecture
allows you to connect to external partners,
enabling you to access expert services,
reduce costs and asset liabilities, and focus
on your core competencies—all while retaining
visibility and control into critical processes.
Extend and automate your value network —
Service-oriented architecture allows you to
model and automate the terms of a business
relationship, so you can extend business
models and value chains with optimum speed
and transparency.
Innovate — Most significantly, service-
oriented architecture enables SAP partners
and customers to deploy innovative solutions
that take advantage of existing systems. With
SOA, you can run new processes on top of
existing applications.
Additional information about SOA can be
found at: http://www.sap.com/platform/esoa/
SAP Fact Book 15

SAP NetWeaver®
With the SAP NetWeaver technology platform,
organizations can better align IT with business
requirements. As the technical foundation for
a service-oriented architecture (SOA) and
SAP Business Suite, SAP NetWeaver helps
organizations evolve their existing IT infra-
structure into a more cost-effective platform
that improves efficiency, insight, and flexibility.
The platform enables organizations to consoli-
date heterogeneous systems, applications,
and data to simplify the IT environment and
reduce operational costs, freeing resources to
focus on strategic, innovative solutions.
Organizations can use the integrated function-
ality of SAP NetWeaver with a flexible, step-
by-step approach at low cost. To help plan the
approach, SAP provides a technology solution
map that shows business requirements
aligned with the associated SAP NetWeaver
functionality. By using the map and taking a
phased approach, organizations can focus on
immediate IT needs while making the transition
to SOA for greater flexibility and openness.
Business Benefits
As the foundation for SOA, SAP NetWeaver is
the open integration and application platform
that aligns people, information, and
processes. Business benefits include:
SAP PLATFORM TECHNOLOGIES
Flexible business strategies — With SAP
NetWeaver, you have the flexibility, visibility,
and control to effectively execute, monitor,
and refine corporate strategies.
Innovative business processes — The
platform powers innovative, industry-specific
software and allows you to recompose exist-
ing systems to support innovative processes.
Superior business value — SAP NetWeaver
provides a business-focused infrastructure
that supports continuous improvement of
processes. It minimizes the risk and cost of
introducing new processes, because existing
systems remain unchanged while you leverage
them for end-to-end enterprise processes.
Improved business performance — SAP
NetWeaver helps you aggregate and analyze
information across the organization, so you
can gain the insight needed to make the right
changes.
Unmatched user experience — Solutions
built with SAP NetWeaver provide an efficient
user experience through a role-based portal
interface. With SAP NetWeaver, you can
extend business processes to all employees,
suppliers, and customers.
Unique IT Benefits
SAP NetWeaver also delivers a broad range
of IT benefits, including:
Sustainable cost structure — SAP
NetWeaver reduces total cost of ownership
(TCO) across the IT landscape. It enables
you to leverage your existing IT investments,
including SAP and non-SAP systems. Flex-
ibility reduces the cost of change, while
integration knowledge reduces the need for
consulting services.
Improved development — With SAP
NetWeaver, you can compose new business
processes on top of existing systems by using
an enterprise service-oriented architecture
based on Web services, Java, and other
industry standards.
Reduced TCO across the entire IT landscape
— SAP NetWeaver technology components
are integrated in a single platform and come
preconfigured with business content, which
reduces complexity and supports IT standard-
ization and consolidation. The components
also integrate readily with SAP applications,
which reduces the need for custom integra-
tion.
Easy development of extensible best prac-
tices — SAP NetWeaver supports com-
munication, knowledge management, and
collaboration across existing systems. You can
take advantage of existing skills to improve
current practices or develop new functionality.
SAP Fact Book 16

TOOLS AND RESOURCES
SAP NetWeaver includes a comprehensive
set of components and tools.
Components
SAP NetWeaver Application Server (SAP
NetWeaver AS) — Supports platform-inde-
pendent Web services, business applications,
and standards-based development, enabling
you to leverage existing technology assets for
Web-services-oriented solutions.
SAP NetWeaver Business Warehouse (SAP
NetWeaver BW) — Enables you to integrate
data from across the enterprise and transform
it into practical, timely business information to
drive sound decision making.
SAP NetWeaver Business Process Manage-
ment (SAP NetWeaver BPM) — Provides
tools to help you model, execute, and monitor
business processes based on a single, consis-
tent process model.
SAP NetWeaver Business Rules Manage-
ment (SAP NetWeaver BRM) — Allows
you to create and maintain business rules to
ensure that processes conform to business
policies.
SAP NetWeaver Process Integration (SAP
NetWeaver PI) — Delivers SOA-based tech-
nology that supports process-centric integra-
tion across the extended value chain.
SAP PLATFORM TECHNOLOGIES
Key Statistics
•M
 arket adoption of SAP NetWeaver continues to grow, with more than than 13,760 cus-
tomer deployments in production.
• SAP has delivered 1,000 enterprise services for the SAP Business Suite applications
through the Enterprise Services Workplace site on SAP Developer Network (SDN).
•M
 ore than 2,000 independent software vendors actively building applications on
SAP NetWeaver
•M
 ore than 150 active members of the Enterprise Services Community
• Eight industry value networks (IVNs) launched to support banking, chemicals, consumer
products, high tech, mill products (forest and paper), oil and gas, public sector, retail,
and professional services
•S
 ince the creation of SDN in September 2003, more than 700,000 members worldwide
have joined the community, helping drive adoption of SAP NetWeaver.
•M
 ore than 90,000 registered Business Process Expert community members
•M
 ore than 10,000 consultants are trained to support customers using SAP NetWeaver.
SAP NetWeaver Master Data Management you to take full advantage of your information
(SAP NetWeaver MDM) — Ensures cross- resources.
system data consistency and helps integrate
business processes across the extended SAP Auto-ID Infrastructure — Gives you
value chain. all the capabilities you need to integrate all
automated sensing devices—including RFID
SAP NetWeaver Mobile — Provides a readers and printers, Bluetooth devices,
“future-proof” mobile runtime environment embedded systems, and bar-code devices.
based on open and flexible technology stan-
dards and a powerful development environ- SAP NetWeaver Identity Management (SAP
ment for building integrated mobile solutions NetWeaver ID Management) — Addresses
with native or browser-based user interfaces. access and provisioning issues facing a typi-
cal enterprise, creates a new opportunity for
SAP NetWeaver Portal — Unifies critical integrating business processes, and helps you
information and applications to give users role- to integrate systems in a heterogeneous IT
based views that span the enterprise, enabling environment.
SAP Fact Book 17

SAP NetWeaver Information Lifecycle
Management — Allows you to archive data in
a readily accessible format according to regu-
latory retention rules that you define.
Tools
SAP NetWeaver Adaptive Computing
Controller — Provides a central point of
control for assigning computing resources and
optimizing their use.
SAP NetWeaver Composition Environment
(SAP NetWeaver CE) — Provides a robust
environment for design, deployment, and
running of composite applications that comply
with a service-oriented architecture.
SAP PLATFORM TECHNOLOGIES
SAP NetWeaver Developer Studio — Offers
a convenient user interface and rich functional-
ity for developing J2EE applications.
SAP NetWeaver Visual Composer — Simpli-
fies the creation of portal content and
analytics applications, enabling business
analysts to build or customize applications
using a visual user interface rather than
manual coding.
SAP Solution Manager — Facilitates tech-
nical support for distributed systems with
functionality that covers all key aspects of
solution deployment, operation, and continu-
ous improvement.
Applications
SAP NetWeaver Enterprise Search —
Provides a simple and secure gateway to
enterprise objects and transactions.
Duet — Enables seamless access to SAP
business processes and data via Microsoft
Office.
Alloy — Simplifies interaction with people,
processes, and information by providing intui-
tive access to SAP software and information
via the familiar IBM Lotus Notes.
SAP Central Process Scheduling by
Redwood — Helps companies manage, moni-
tor, and execute business-critical processes
from a central location by delivering adaptive,
real-time, event-driven job scheduling and
process-automation capabilities across distrib-
uted and heterogeneous platforms. Designed
to integrate process automation for non-SAP
and SAP applications, such as SAP Solution
Manager, SAP Central Process Scheduling by
Redwood provides a central point of control
for all processing.
SAP Enterprise Modeling by IDS Scheer —
Delivers Web-based components that support
the process life cycle for business process
design, analysis, optimization, and implemen-
tation.
SAP Fact Book 18

Support for Developer
Community
A growing community of over one million
members, the SAP Developer Network
(SDN) is the largest of the SAP Communi-
ties of Innovation. SDN is the site where SAP
developers, analysts, consultants, integrators,
and administrators connect and co-innovate
with their peers, using a combination of active
discussion forums, blogs, and wikis.
SDN provides an environment where
members can collaborate, find answers to
technical questions, get expert advice on
handling day-to-day technical issues, follow
up on business opportunities, and learn about
leading-edge technologies.
Support for Industry
Standards
SAP NetWeaver is the open integration and
application platform that integrates people,
information, and processes. It powers not only
SAP Business Suite and other supplemental
applications, but also partner solutions and
customer custom-built applications. SAP
NetWeaver aligns IT with the business and
lowers the total cost of ownership of your IT
infrastructure.
SAP PLATFORM TECHNOLOGIES
With SAP NetWeaver, you benefit from Accessibility — SAP works to make SAP
support for the following technologies and NetWeaver and our solutions accessible to
strategies: people with disabilities.
Java — SAP NetWeaver provides complete Additional information about SAP’s support
support for Java technology. for industry standards can be found at:
http://www.sap.com/platform/netweaver/
Web services — SAP NetWeaver extends standardssupport.
the syntax and standards of Web services to
enable enterprise services. Additional information about SAP NetWeaver
can be found at: http://www.sap.com/plat-
Open standards — SAP NetWeaver provides form/netweaver/.
an open integration and application platform
that reflects SAP’s commitment to industry
standards and interoperability.
Security — SAP offers security mechanisms
to meet your needs for data integrity, protec-
tion, and confidentiality.
Globalization — SAP NetWeaver supports
business and legal requirements around the
world.
Microsoft.NET interoperability — SAP
NetWeaver offers interoperability, openness,
and extensibility for Microsoft.NET.
IBM WebSphere interoperability — SAP
NetWeaver offers interoperability, openness,
and extensibility for IBM WebSphere.
SAP Fact Book 19
 Enterprise Applications
The SAP Business Suite
Integrated applications delivered with SAP
Business Suite software enable enterprises to
execute and optimize business and IT strate-
gies. SAP Business Suite gives organizations
the ability to perform essential, industry-
specific, and business-support processes with
modular solutions that are designed to work
with other SAP and non-SAP software. Orga-
nizations and departments in all industries can
deploy SAP business applications in a step-
wise manner to address specific business
challenges on their own timelines and without
costly upgrades. Our business applications
provide better insight and visibility across
organizations, improve operational efficiency
and effectiveness, and increase your flexibility
to address business change. With the proper
enterprise software in place, organizations
are better able to compete in today’s business
environment. SAP Business Suite software
emphasizes process excellence across all
lines of business within the enterprise allowing
organizations to coordinate the benefits of
SAP software around groups of processes or
value scenarios. These value scenarios are
proven business practices and end-to-end
processes focusing on strategic outcomes—
co-innovated with our customers—to develop
the best-run businesses of the world.
SAP Business Suite is more flexible and
cost-effective, and more focused on busi-
ness outcomes than alternative solutions on
the market. Customers can implement SAP
solutions in a modular fashion, focusing only
on what is needed and, as business needs
evolve, organizations can manage future
improvements to the software without expen-
sive upgrades— reducing costs and accel-
erating the ability to take action and execute
strategy.
SAP Fact Book 20

SAP Business Suite offers value scenarios
that can drive process excellence across
multiple areas of the enterprise:
• Finance
• Human resources
• Information technology
• Sustainabilty
• Product development
• Operations
• Supply chain
• Manufacturing
• Sales
• Marketing
• Service
BENEFITS OF SAP BUSINESS
SUITE
Organizations can gain these and additional
benefits using applications in SAP Business
Suite:
Enhanced visibility, insight, and decision
making — SAP Business Suite applications
help improve visibility into operations and
provide one version of business information
for improved decision making. By connecting
operations with strategy, companies can cre-
ate and align plans, budgets, and operational
reports across organizations and for all busi-
ness processes.
Enterprise Applications
Improved efficiency across mission-critical Below please find a list of all applications
processes — With extended end-to-end pro- comprising the SAP Business Suite.
cesses, SAP Business Suite applications can
help organizations increase process integrity SAP Customer Relationship
and increase business and IT efficiency. The Management (SAP CRM)
applications encourage collaboration within
More than ever, in today’s challenging busi-
and across company boundaries, so supply
ness environment, best-run companies
chain and sales information from suppliers,
are staying focused on their most valuable
distributors, retailers, and customers is avail-
assets – their customers. Companies seek to
able to improve operations.
retain their best customers and maximize the
Increased flexibility for innovation and expan- effectiveness of every customer interaction –
sion — SAP Business Suite applications are whether it’s sales, service, or marketing.
service-enabled. That means organizations
can innovate and add functionality to the Unlike other CRM software, the SAP Cus-
software as needed. Enhancement packages tomer Relationship Management (SAP
replace upgrades to help organizations inno- CRM) application, part of the SAP Business
vate and expand without disrupting business. Suite, not only helps organizations address
Organizations can compose and design new short-term imperatives – to reduce cost and
processes, implement individual applications increase decision-making ability – but can also
according to budget and scope, and integrate help companies achieve differentiated capabili-
non-SAP solutions that address niche needs. ties in order to compete effectively over the
long term.
Proven, comprehensive support for a long-
term competitive edge — SAP is committed
SAP has helped best-run companies in more
to continually enhancing the applications in
than 26 industries to achieve excellence in
SAP Business Suite so that they remain the
all aspects of customer relationship manage-
ideal choices for maintaining competitive
ment.
agility, and attaining operational excellence
for large and midsize organizations. Drawing
on decades of SAP’s real-world experiences
across a wide range of industries, the applica-
tions can help organizations create a highly
responsive enterprise that flexibly addresses
new marketplace demands, satisfies the cus-
tomer base, and maintains an organization’s
competitive advantage over the long term.
SAP Fact Book 21

BUSINESS BENEFITS OF SAP CRM
SAP CRM provides the insight and analysis
needed to anticipate customer needs and build
lasting, profitable customer relationships.
SAP CRM excels because it does the
following:
Provides the flexibility to create unique cus-
tomer experiences — SAP CRM enables a
wide range of end-to-end business processes
to address an array of marketing, sales, and
service situations. The functionality of SAP
CRM is deployed step-by-step and easily
adapts and extends to create a more distinc-
tive customer experience.
Drives the organization to more consistent,
relevant interactions across all channels and
touch points — SAP CRM allows organiza-
tions to make the most of every customer
interaction across the entire customer life
cycle by ensuring that each interaction is con-
sistent and relevant, with real-time information
about the complete history, context, value,
and profitability of each customer.
Enables end-to-end processes within the
industry value chain — SAP CRM is the
only application that helps organizations drive
customer value, loyalty, and profitability across
the entire value chain. With best-in-class front-
office functionality that complements industry-
specific processes, SAP CRM turns the vision
of customer-driven growth into reality.
Enterprise Applications
FEATURES AND FUNCTIONS
SAP CRM includes features and functions
that support core business processes in the
following areas:
Marketing — Analyze, plan, develop, and
execute all marketing activities through all
customer interaction points. This central
marketing platform empowers marketers with
complete business insights—enabling you to
make intelligent business decisions and to
drive end-to-end marketing processes.
Sales — Maintain focus on productive activity
to acquire, grow, and retain profitable relation-
ships with functionality for sales planning and
forecasting, territories, accounts, contacts,
activities, opportunities, quotations, orders,
product configuration, pricing, billing, and
contracts.
Service — Reduce the cost of service while
enhancing customer satisfaction with support
for sales and marketing for service, service
contract management, customer service and
support, return and depot repair, field service
management, warranty and claim manage-
ment, installation and maintenance, parts
logistics and finance, and service analytics.
Call centers, channel service, and e-service
provide multiple channels for service delivery.
Partner channel management — Attain a
more profitable and loyal indirect channel by
managing partner relationships and empower-
ing channel partners. Improve processes for
partner recruitment, partner management,
communications, channel marketing, channel
forecasting, collaborative selling, partner order
management, channel service, and analytics
for partners and channel managers.
Interaction center — Maximize customer
loyalty, reduce costs, and boost revenue
by transforming your interaction center into
a strategic delivery channel for marketing,
sales, and service efforts across all contact
channels. Activities such as telemarketing,
telesales, customer service, multifunctional
shared service, and interaction center man-
agement are supported.
Web channel — Increase sales and reduce
transaction costs by turning the Internet into a
valuable sales, marketing, and service channel
for businesses and consumers. Increase
profitability and reach new markets with
functionality for e-marketing, e-commerce,
e-service, and Web channel analytics. Deploy
these capabilities directly against the SAP
ERP application or with SAP CRM as a fully
integrated customer channel.
Business communications management —
Improve contact center and communication-
dependent business process effectiveness
and reduce costs through SAP Business
Communications Management—an all-
software, IP-based communications solution,
SAP Fact Book 22

natively integrated with SAP CRM. Whether
customers contact your company by phone,
e-mail, chat, text message, or fax, SAP
Business Communications Management
routes the contact to the right person with the
right skills, whether the person is in the office
or working remotely—all without the need for
costly, cumbersome hardware-based commu-
nications systems, significantly reducing total
cost of ownership.
Real-time offer management — Use this
advanced recommendation engine to
optimize any decision-making process across
all customer interaction channels, enabling you
to take the most appropriate next action to
enhance customer relationships and maximize
your customers’ lifetime value.
SAP CRM also supports several industry-spe-
cific processes with functionality designed to
meet the individual needs of diverse industry
groups, for example:
Trade promotion management — Empowers
account and trade managers to improve
control and visibility of the entire trade promo-
tion process. The end-to-end solution enables
managers to accurately plan, maximize
profitability, and increase brand presence with
trade activities.
Enterprise Applications
Other CRM-Based
Solutions
SAP CRM ON-DEMAND
SOLUTION
SAP CRM on-demand is a subscription-
based customer relationship management
solution that empowers sales, service, and
marketing personnel to work efficiently, close
deals quickly, and improve customer loyalty.
Because it deploys rapidly, integrates with
existing SAP ERP software, and is available as
a Web-based subscription service, organiza-
tions can:
•G
 et started quickly with intuitive, state-of-
the-art usability features
•C
 lose more deals quickly with tools that
improve sales effectiveness
• Target the right customers with messaging
• Improve the efficiency and quality of your
customer service
• Leverage your SAP ERP investments to
accelerate your lead-to-cash process
SAP CRM ON-DEMAND BUSINESS
BENEFITS
The differentiated SAP CRM on-demand
solution – with its prebuilt integration with SAP
ERP – allows organizations to perform daily
tasks quickly and effectively, close all the right
deals faster, collect cash quickly, and become
a trusted advisor by never disappointing
customers. With SAP CRM on-demand,
organizations can:
• Improve customer service by giving sales,
marketing, and service users easy access to
information and processes
• Achieve a rapid ROI through fast implemen-
tation and intuitive operation
• Lower your total cost of ownership with a
software-as-a-service solution that requires
no on-premise installation or maintenance
costs and that provides a predictable, pay-
as-you-go fee structure
• Ensure an upgrade path for migrating to the
full SAP CRM application without disrupting
an organization’s existing processes or
deviating from your SAP solution road map
• Protect the current SAP technology invest-
ment through integration with SAP ERP,
enabling the centralized, accurate sourcing
of data, comprehensive customer informa-
tion, and streamlined business processes
• Extract greater value out of the existing SAP
investment by leveraging the SAP CRM
on-demand solution with SAP ERP, reducing
the overhead of managing multiple vendors,
contracts, and service level agreements
SAP Fact Book 23

SAP CRM ON-DEMAND: FEATURES
AND FUNCTIONS
The SAP CRM on-demand solution is an easy
to use, Web-based sales management solu-
tion. This rapidly deployable, software-as-a-
service solution is available on a subscription
basis over the Internet and integrates with the
SAP ERP application.
SAP CRM on-demand includes features and
functions to support core customer-facing
processes for:
Sales force automation — Make sales reps
more productive, managers more effective,
and executives in full control of their sales
organization.
Service — Improve service quality while at the
same time reducing service costs.
Marketing — Deliver the right message to the
right customer at the right time.
Proven User Interface Enables Quick
Adoption
Leveraging the usability of SAP CRM, SAP
CRM on-demand provides users with an
interface that mirrors the way they work. The
interface offers:
Enterprise Applications
Intuitive design — A familiar Web user inter-
face, online tutorials, and end-user help enable
quick adoption with minimal training.
Easy configuration — Administrators can
quickly tailor the solution online—including
screen, view, and field configurations—to
meet the specific needs of business users.
Simple shortcuts and navigational aids —
Quick links to key data, snapshots of recent
records, key reminders and alerts, screen-
personalization capabilities, and the ability to
save user-specific searches help users shave
time from daily tasks.
Microsoft Office and IBM Lotus Notes
integration — Integration with office products
enables users to synchronize tasks, appoint-
ments, and e-mails with Microsoft Office and
IBM Lotus Notes, so they can manage activi-
ties and communications from one central
location—any time, anywhere.
Intuitive Administration Features Simplify
Customization and Deployment
SAP CRM on-demand provides features and
functions to simplify the following administra-
tive tasks:
Configuration — Tailor solutions online to
meet specific needs of business profession-
als, including screen, view, and field configura-
tions.
User administration — Quickly add users and
manage all administrative tasks.
Multilanguage support — Support mul-
tiple languages based on user preference.
Language options include English, German,
French, Japanese, Korean, Portuguese,
Spanish, Chinese, Italian, Dutch, and Russian.
Multicurrency support — Support multiple
currencies across the same deployment.
Native Integration with SAP ERP Improves
Employee Effectiveness and Customer
Service
SAP CRM on-demand provides prebuilt
integration with SAP ERP, offering sales,
service, and marketing personnel real-time
access to the critical back-office data that
enables them to:
•G
 enerate quotes faster with access to
customer-specific pricing
• Easily place orders or check the status of
sales orders to make predictable delivery
commitments
•P
 rovide better service by viewing compre-
hensive customer history
SAP Fact Book 24
 Enterprise Applications

SAP CRM ON-DEMAND: •S

SUPPORTING SERVICES
Choosing the SAP CRM on-demand solution
provides global enterprise-class support from
one of the world’s leading business software
companies. This includes:
• Easy-to-use CRM functionality on a pay-as-
you-go basis
• Clear and comprehensive service level
agreements
• 99% system availability
• Compliance with data protection standards
worldwide
• Single vendor viability and accountability
• 24/7 global production support
To ensure success, it’s important to select
a partner who can support the entire proj-
ect – addressing both business-solution
requirements and IT requirements, including
implementation, live operations, administra-
tive services, education, and professional
services.
SAP services for CRM on-demand help
organizations:
• Improve sales productivity and achieve
revenue objectives
• Consolidate accurate customer records
 upport continuous business improvement
• Enable quick ROI and minimize implementa-
tion costs
We know that if our solution helps
organizations differentiate their business from
competitors and provides greater value to
stakeholders, we will be successful.
The comprehensive services portfolio for the
SAP CRM on-demand solution includes:
 ustomer-care services, including:
•C
• Support services — Customer-focus and
commitment to provide the highest qual-
ity of support – from live phone support
to resolving high-priority issues around
guaranteed service levels. These service
offerings include standard services,
value-added services, and extended
services.
• Administrative services — Services to
maintain efficient, high-performance IT
operations.
• Other value-added services — Tailored
services based on collaboration with
SAP experts around key business and
IT objectives.
• Education services — A variety of training
and education options to ensure that your
organization has the knowledge required to
maximize the value of the solution.
• Professional services — Fast and efficient
implementation of the SAP CRM on-demand
solution.
Using services designed specifically for the
SAP CRM on-demand solution, organizations
are not only getting a world-class product, but
also one that is backed by the skills, tools, and
relevant services that will get organizations up
and running quickly with minimal cost.
SAP BUSINESS
COMMUNICATIONS
MANAGEMENT
SAP Business Communications Management
provides an advanced, all-IP communication
solution for multichannel contact centers and
contact-intensive, multisite organizations. It
replaces traditional communications systems
hardware with a software-based IP telephony
solution that can help make staff interactions
with customers and partners more effective.
Intelligent routing ensures that customers
reach the right people within the organization
with the skills to best address the custom-
ers’ needs. Plus, unified queuing, prioritizing,
and routing of all contacts, no matter their
format—telephone, e-mail, fax, voicemail, text
messaging, and the Web—ensures that users
have a smooth, consistent experience.

SAP Fact Book 25


With SAP Business Communications
Management, organizations can:
• Manage organizational resources across
functions and locations and better leverage
organizational know-how
• Give customers a smooth, consistent experi-
ence across all avenues of contact, including
voice, e-mail, chat, text messaging, and fax
• Reduce total cost of ownership
SAP Business Communications
Management: BUSINESS BENEFITS
With SAP Business Communications
Management software, organizations can:
Improve resource coordination and perfor-
mance — With SAP Business Communica-
tions Management, companies can more
easily leverage the expertise of resources
throughout the organization and monitor
customer-facing operations in real time, result-
ing in significant improvements to internal
performance across multiple locations and
communications channels.
Increase customer satisfaction — By
automatically routing all customer contacts
to the most qualified employee available and
providing the customer-facing employees with
access to customer-related information, SAP
Enterprise Applications
Business Communications Management helps
decrease waiting times for customers and
improve the first-time resolution rate.
Lower total cost of ownership — By reduc-
ing hardware investments and offering more
targeted and flexible use of software, SAP
Business Communications Management helps
reduce TCO.
Lower installation, integration, and mainte-
nance costs — SAP Business Communica-
tions Management offers prebuilt integration
with the SAP Customer Relationship Manage-
ment application—resulting in lower installa-
tion, integration, and maintenance costs.
SAP Business Communications
Management: FEATURES AND
FUNCTIONS
SAP Business Communications Management
enables key business processes, including:
Running an inbound contact center
• Run a single or multisite inbound contact
center to respond to customer inquiries.
•G
 ive agents—no matter where they’re
located—full access and control over com-
munications functions via Web-based tools.
• Give managers the real-time monitoring,
reporting, and quality analysis functions they
need to make better business decisions,
continually improve agent performance, and
support long-term process development.
Running an outbound contact center
• Plan and execute outbound telesales, tele-
marketing, and proactive customer service
programs efficiently and effectively, across
all locations.
• Minimize redundant work by combining
disconnected outbound-calling initiatives into
a single, networked operation.
• Give managers the real-time monitoring,
reporting, and quality analysis functions they
need to make better business decisions,
continually improve agent performance, and
support long-term process development.
Enterprise-wide communications
management
• Provide an all-IP communications founda-
tion for communication-enabled business
processes across the enterprise.
• Provide enterprise-wide IP or Voice Over IP
(VoIP) telephony for everyone who needs it
—from any network-connected workstation,
terminal, or mobile phone around the world.
SAP Fact Book 26
 Enterprise Applications

Reporting

• Monitor and manage communications in real

time.

• Adjust communication-enabled business

processes as needed and manage multiple
locations as a single entity.

• Give organizations a combined operational

and business view of all communications and
contact center operations.

Interactive voice response (IVR)

• Provide automatic voice response to cus-
tomer inquiries or gather information for
intelligent routing of inquiries.

• Allow customers to respond by touch tone,

obtain or leave information, and, if needed,
connect to the appropriate contact center
agent.

SAP solutions and applications support a

wide range of business processes related to
the SAP CRM application. Learn more about
a select number of these related business
processes.

For additional information about SAP

Customer Relationship Management, please
visit: http://www.SAP.com/crm or
http://www.SAP.com/crmondemand.

SAP Fact Book 27


SAP ERP
With SAP Business Suite, organizations can
improve the strategic alignment and efficien-
cies of financial, human capital, and opera-
tional processes. With enhanced enterprise
productivity and insight from the SAP ERP
application, organizations have the power
needed to adapt quickly and cost effectively
to changing business, market, and industry
requirements with ERP solutions that include:
• SAP ERP Financials
• SAP ERP Human Capital Management
• SAP ERP Operations
• SAP ERP Corporate Services
BUSINESS BENEFITS OF SAP ERP
SAP ERP delivers a comprehensive set of
integrated, cross-functional business pro-
cesses. With SAP ERP, organizations can gain
the following benefits:
Improve alignment of strategies
and operations
• Companies can run the entire enterprise in
accordance with strategy and plans, access-
ing the right information in real time
to identify concerns early.
• Pursue opportunities proactively.
• Achieve corporate objectives by aligning
workforce and organizational objectives.
Enterprise Applications
• Find the best people and leverage their
talent in the right job at the right time.
Improve productivity and insight
• Leverage self-services and analytics across
your organization.
• Improve operational efficiency and productiv-
ity within and beyond your enterprise.
Reduce costs through increased
flexibility
• Use enterprise services architecture to
improve process standardization, efficiency,
and adaptability.
• Extend transactions, information, and col-
laboration functions to a broad business
community.
Support changing industry
requirements
• Take advantage of the SAP NetWeaver
platform’s latest open, Web-based technol-
ogy to integrate your end-to-end processes
seamlessly.
Reduce risk
•S
 olve complex business challenges today
with SAP, your trusted partner for long-term
growth, with 30 years of experience working
with organizations of all sizes in more coun-
tries than any other vendor.
•J
 oin SAP’s world-class partner network,
uniquely qualified to support the best busi-
ness practices in more than 25 industries.
Improve financial management
and corporate governance
•G
 ain deep visibility into your organization with
financial and management accounting func-
tionality combined with business analytics.
• Increase profitability, improve financial
control, and manage risk.
Optimize IT spending
• Integrate and optimize business processes.
• Eliminate high integration costs and the need
to purchase third-party software.
•D
 eploy other SAP Business Suite
applications incrementally to improve cash
flow and reduce costly borrowing.
Gain higher ROI faster
• Install SAP ERP using rapid-implementation
techniques that cost less than half what
traditional approaches cost.
• Leverage preset defaults and prepackaged
versions available for specific industries.
Retain top performers
• Retain your top performers through clearly
defined career and development plans.
• Link employees’ performance to compensa-
tion programs such as variable pay plans and
long-term incentives.
Provide immediate access to enterprise
information
•G
 ive employees new ways to access the
enterprise information required for their daily
activities.
SAP Fact Book 28

FEATURES AND FUNCTIONS
SAP ERP redefines enterprise resource plan-
ning – delivering role-based access to crucial
data, applications, and analytical tools. With
SAP ERP, you can efficiently deal with busi-
ness challenges in the following areas:
End-user service delivery — Ensure that your
employees can readily access the critical data,
applications, and analytical tools they need
Enterprise Applications
to perform all their job functions efficiently
and effectively – while supporting a shared-
services model for human resources, finance,
and other key processes. SAP ERP offers
role-based access and self-services. Plus SAP
Mobile Time and Travel enables employees in
the field to report time and expenses offline.
SAP ERP Financials — Ensure compliance
and predictability of business performance—
so your organization can gain a deeper finan-
cial insight across the enterprise and tighten
control of finances. SAP ERP Financials
automates financial and management
accounting and financial supply chain manage-
ment. The solution also provides rigorous
support for corporate-governance mandates
such as Basel II and Sarbanes-Oxley.
SAP ERP Human Capital Management (SAP
ERP HCM) — Optimize your HR processes
with a complete, integrated, and global human
capital management (HCM) solution. SAP
ERP provides this HCM solution for organiza-
tions of all sizes and in all industries. You can
maximize the potential of your workforce,
while supporting innovation, growth, and flex-
ibility. The SAP ERP HCM solution automates
talent management, core HR processes, and
workforce deployment—enabling increased
efficiency and better compliance with changing
global and local regulations.
SAP ERP Operations — Manage end-to-end
procurement and logistics business processes
for complete business cycles—from self-
service requisitioning to flexible invoicing and
payment—optimizing the flow of materials.
SAP ERP Operations also helps discrete and
process manufacturers manage the entire life
cycle of product development and manu-
facturing. The solution automates the entire
manufacturing process and reduces costs by
controlling and adapting the manufacturing
process in real time—and increases cus-
tomer satisfaction by delivering higher-quality
products.
SAP Fact Book 29

SAP ERP Corporate Services — Manage
the most cost-intensive corporate functions
by supporting and streamlining administrative
processes in the areas of real estate; enter-
prise assets; project portfolios; corporate
travel; environment, health, and safety
compliance; quality; and global trade services.
SAP ERP Corporate Services is a complete
and integrated solution that maximizes trans-
parency and control, while reducing financial
and environmental risks and enhancing safety
of employees.
Performance management — Support the
entire life cycle of performance management,
delivering real-time, personalized measure-
ments and metrics to improve business insight
and decision making. SAP ERP supports
financial analytics, operations analytics, and
workforce analytics, as well as consolidated
financial and statutory reporting; planning,
budgeting, and forecasting; strategy manage-
ment and scorecards; and risk management.
Financial analytics — SAP ERP provides
powerful analytic software that enables
powerful financial analysis to help organiza-
tions analyze their business, develop business
plans and budgets, and track performance
during execution. Companies can use the
Enterprise Applications
Key Capabilities of SAP ERP
•F
 inancial analytics
• Operations analytics
• Workforce analytics
sophisticated financial analytics features of
SAP ERP software to align the performance
of organizational units to overall business
objectives. Plus, companies can work col-
laboratively using a single platform – and
align financial strategies globally. SAP ERP
supports financial analysis and reporting for a
wide range of users – from C-level executives
to line-of-business managers. Organizations
can improve profitability, increase working cap-
ital and cash flow, ensure more effective cost
controls, and gain greater insight into business
drivers when planning and forecasting.
Operations analytics — SAP ERP provides
features and functions for operational analysis
to help organizations optimize the entire sup-
ply chain, improve revenues, and increase
customer satisfaction.
Workforce analytics — SAP ERP provides
executives, HR professionals, and line
managers reporting and analysis options that
offer real-time insight into the workforce.
They can identify trends at an early stage
and make well-informed decisions, enabling
organizations to manage human capital more
effectively, predict human-capital investment
demands, and track workforce costs and the
ROI associated with HR projects. SAP ERP
provides organizations with more than 600
HCM predefined reports and 90 key perfor-
mance indicators (KPIs) to help organizations
identify issues and opportunities related to
their most important asset – people. And it
supports a collaborative environment that
promotes action. So organizations get a
seamless, timely connection between insights
and actions.
SAP solutions and applications support
business processes related to the SAP ERP
application. Learn more about these business
processes. Additional information about SAP
ERP can be found at http://www.SAP.com/
erp/.
SAP Fact Book 30

SAP Product Lifecycle
Management (SAP PLM)
The SAP Product Lifecycle Management
(SAP PLM) application provides organizations
with a 360-degree-support for all product-
related processes—from the first product
idea, through manufacturing to product
service. With SAP PLM software,
organizations can:
• Create and deliver innovative products that
fulfill or create market demand
• Optimize product developing processes
and systems to speed products to market
ensuring compliance to industry, quality and
regulatory standards
• Become more agile than competitors and be
able to react and take advantage of market
and competitive opportunities across busi-
ness networks
SAP PLM is part of the SAP Business Suite,
which gives organizations the unique ability to
perform their essential business processes
with modular software that is designed to
work with other SAP and non-SAP software.
Organizations and departments in all sectors
can deploy SAP Business Suite software to
address specific business challenges on their
own timelines and without costly upgrades.
Enterprise Applications
BUSINESS BENEFITS
The SAP Product Lifecycle Management
(SAP PLM) application can help organizations
quickly develop and deliver the products that
drive business. With SAP PLM, organizations
gain the following benefits:
Reduced costs — SAP PLM allows you to
outsource tasks and focus on your company’s
core competencies while controlling the cost
of relationship management. the applica-
tion also allows you to manage the cost of
changes and evaluate the progress of projects
across product lines.
Better business results — With SAP PLM,
you can develop innovative products, explore
new market opportunities, gain a higher mar-
ket share, and increase customer satisfaction.
Higher product quality — SAP PLM helps
you manage product quality and reduce waste
throughout every phase of the product life
cycle.
Faster development — The application
reduces time to market and time to volume
by integrating supply chain management and
procurement closely.
Improved manufacturing operations — SAP
PLM enables you to plan, measure, and track
equipment availability, operation, safety, and
maintenance.
Higher productivity — SAP PLM increases
productivity through an easy-to-use, role-
based enterprise portal that delivers all of the
necessary content to workers.
Better business decisions — SAP PLM
supports decision-making at all levels with
powerful analytics covering areas such as
portfolio management, occupational health,
product safety, product quality, and
maintenance management.
Lower cost of ownership — SAP PLM can be
integrated with operational systems, such as
computer-aided design, ERP, CRM, SRM, and
SCM systems. Using a modular approach,
you can implement gradually to meet evolving
needs.
FEATURES AND FUNCTIONS
The SAP Product Lifecycle Management
(SAP PLM) application offers all the function-
ality needed for integrated product and asset
management. Features and functions include:
Life-cycle data management — Provides an
environment for managing specifications, bills
of materials, routing and resource data, proj-
ect structures, and related technical documen-
tation throughout the product life cycle
Program and project management — Pro-
vides advanced capabilities to plan, manage,
and control the complete product develop-
ment process
SAP Fact Book 31
 Enterprise Applications

Life-cycle collaboration — Supports collab-

orative engineering and project management,
employing XML-based Web standards to com-
municate information such as project plans,
documents, and product structures across
virtual development teams
Quality management — Provides integrated
quality management for all industries through-
out the entire product life cycle

Enterprise asset management — Enables

project managers, maintenance engineers,
and others to manage physical assets and
equipment, from first investment idea to retire-
ment of the asset

Environment, health, and safety — Provides

a solution for environment, health, and safety
issues by enhancing business processes to
comply with government regulations

Additional information about SAP PLM can be

found at: http://www.SAP.com/usa/solutions/
business-suite/plm/index.epx.

SAP Fact Book 32


SAP Supply Chain
Management (SAP SCM)
SAP SCM is part of the SAP Business Suite,
which gives organizations the unique abil-
ity to perform essential business processes
with modular software that is designed to
work with other SAP and non-SAP software.
Organizations and departments in all sectors
can deploy SAP Business Suite software to
address specific business challenges at any
time and without costly upgrades.
SAP SCM can help transform a linear,
sequential supply chain into a responsive
supply network—in which communities of
customer-centric, demand-driven companies
share knowledge, intelligently adapt to chang-
ing market conditions, and proactively respond
to shorter, less predictable life cycles. SAP
SCM provides broad functionality for enabling
responsive supply networks and integrates
seamlessly with both SAP and non-SAP soft-
ware. The application:
• Delivers planning and execution functions
that are integrated by design
• Supports best practices and provides pre-
configured software for enabling collabora-
tive business, accelerating implementation,
and reducing costs
• Is recognized by key industry analysts as the
market-leading SCM application
Enterprise Applications
BUSINESS BENEFITS OF SAP SCM
Faster response to changes in supply and
demand — With increased visibility into the
extended supply chain, companies can sense
and respond quickly to changes and capitalize
rapidly on new opportunities.
Increased customer satisfaction — By offer-
ing a common information framework that sup-
ports communication and collaboration, SAP
SCM enables organizations to better adapt to
and meet customer demands.
Compliance with regulatory requirements —
Companies can track and monitor compliance
in areas such as environment and safety.
Improved cash flow — Information transpar-
ency and real-time business intelligence lead
to shorter cash-to-cash cycles.
Lower inventories — Companies can optimize
stock levels, reducing inventory levels and
increasing inventory turns.
Higher margin — With SAP SCM, organiza-
tions can lower operational expenses with
more timely planning for procurement, manu-
facturing, and transportation. Better order,
product, and execution tracking can lead
to improvements in performance and qual-
ity – and lower costs. Organizations can also
improve margins through better coordination
with business partners.
Greater synchronization with business part-
ners — Tight connections with trading part-
ners keep the supply chain continually aligned
with business strategies and priorities.
FEATURES AND FUNCTIONS
SAP SCM delivers a complete set of features
and functions for building adaptive supply
chain networks. The application enables:
Supply chain planning and collaboration —
With SAP SCM, you can model your existing
supply chain; set goals; and forecast, opti-
mize, and schedule time, materials, and other
resources. Supply chain planning functionality
enables you to maximize return on assets
and ensure a profitable match of supply and
demand.
Supply chain execution — SAP SCM enables
you to carry out supply chain planning and
generate high efficiency at the lowest possible
cost. You can sense and respond to demand
through an adaptive supply chain network in
which distribution, transportation, and logistics
are integrated into real-time planning pro-
cesses.
Supply chain visibility design and analytics
— SAP SCM gives you networkwide visibility
across your extended supply chain to perform
strategic as well as day-to-day planning. The
application also enables collaboration and
analytics, so you can monitor and analyze the
performance of your extended supply chain
using predefined key performance indicators
(KPIs).
SAP Fact Book 33

SUPPLY CHAIN PLANNING AND
COLLABORATION
SAP SCM includes features and functions to
support collaborative supply chain planning
processes, including strategic, tactical, and
operational planning as well as service parts
planning.
Strategic, Tactical, and
Operational Planning
With SAP SCM, you can optimize a full range
of planning activities, including:
Demand planning and forecasting — Fore-
cast and plan anticipated demand for products
or product characteristics. Use state-of-the-art
forecasting algorithms for product life-cycle
planning and trade promotion planning.
Safety stock planning — Assign optimal
safety stock and target stock levels in all
inventories in the supply network. Meet your
desired customer service levels while main-
taining a minimum amount of safety stock.
Supply network planning — Integrate
purchasing, manufacturing, distribution, and
transportation plans into an overall supply
picture – so you can simulate and implement
comprehensive tactical planning and sourcing
decisions based on a single, globally consis-
tent model. This can involve heuristics and
capacity planning, optimization, and multilevel
supply and demand matching.
Enterprise Applications
Distribution planning — Determine the best
short-term strategy to allocate available sup-
ply to meet demand and to replenish stock-
ing locations. To achieve this, planners can
determine which demands can be fulfilled by
existing supply elements.
Supply network collaboration — Work with
partners across your supply network. Using
collaboration features that improve visibility
into supply and demand, you and your part-
ners can reduce inventory buffers, increase
the velocity of raw materials and finished
goods through the pipeline, improve customer
service, and increase revenues.
Service Parts Planning
With SAP SCM, you can also handle service
parts planning activities, including:
Parts demand planning — Improve the accu-
racy of forecasts through better modeling of
demand quantities, events, and their respec-
tive deviations. You can select sophisticated
forecast models and optimize model param-
eters to improve forecasting for slow-moving
parts or for parts with irregular demand
patterns. Through aggregated forecast-param-
eter profile maintenance, you can make data
maintenance more efficient.
Parts inventory planning — Reduce inven-
tory levels and achieve retail service levels
by providing more precise demand modeling.
You can distribute inventory optimally within
the multi-echelon supply chain to ensure high
service levels while keeping inventory levels at
a minimum.
Parts supply planning — Reduce inventory in
the supply chain by improving supplier align-
ment, increasing automation, and developing
accurate supply plans. You can also reduce
operational cost through efficient purchasing
practices.
Parts distribution planning — Set up stock
transfers for parts within a service parts
network to reduce stock-out situations and
operational costs.
Parts monitoring — Work with suppliers and
customers to exchange information and handle
alerts collaboratively.
SAP Fact Book 34
 Enterprise Applications

EXECUTION

SAP Supply Chain Management (SAP SCM)

delivers supply chain execution excellence
and best-of-breed functionality by integrating
sales order management, transportation, and
warehouse processes, and by linking to back-
end financials, manufacturing, and purchasing.
Features and functions include:

Materials management — By sharing informa-

tion about inventory and procurement orders,
SAP SCM ensures that the materials required
for manufacturing are in the right place at the
right time. Plan-driven procurement, inventory
management, and invoicing close the feed-
back loop between demand and supply – and
improve fill rates and customer satisfaction
through increased replenishment speed, deliv-
ery confirmation, and invoice accuracy.

Manufacturing execution — SAP SCM
supports all production processes, including
engineer-to-order, configure-to-order, make-
to-order, and make-to-stock. It also generates
optimized production schedules that take
into account real-time material and capacity
constraints. By integrating manufacturing with
other supply chain processes, SAP SCM
enables a rapid, flexible approach to
responding to engineering changes and
customer requirements.
Order promising — Based on the global
available-to-promise (ATP) capability, order
promising receives queries from order man-
agement or CRM systems, and determines
when a product is available across a
fulfillment network or can be built. It also
shows how much the product will cost, and
how long it will take to deliver. Order
promising is the critical link between order
management/CRM systems and supply chain
planning systems, providing a window into
product availability.
Transportation execution — SAP SCM allows
distributed enterprises to manage transpor-
tation from a centralized location or from
locations throughout business units. Transpor-
tation managers can consolidate orders and
optimize shipments from suppliers to
customers – to get maximum efficiency for
their transportation dollars. They can also
consider transportation constraints and costs
while ensuring time-definite deliveries. SAP
SCM supports shipment tendering and book-
ing, carrier selection, freight building, freight
cost calculation, shipment cost settlement,
document printing, and international trade
management, such as denied-party list
screening and embargo lists.
Warehouse management — Warehouse
management reconciles open purchase orders
with incoming shipments, supports a put-
away system that remembers where goods
are stored, and optimizes employee picking
assignments. Warehouse management also
supports warehousing tasks such as labeling,
kitting, and deferred handling.

SAP Fact Book 35

 Enterprise Applications

SUPPLY CHAIN VISIBILITY DESIGN

AND ANALYTICS

SAP SCM supports supply chain visibility

design and analytics with features and
functions that enable supply chain design
and analytics processes, including:

Strategic supply chain design — With vis-

ibility across the entire supply chain network,
planners and key decision makers can perform
strategic and tactical business planning. They
can test scenarios to determine how the sup-
ply chain network can address changes in the
market, the business, or customer demand.

Supply chain analytics — SAP SCM enables

you to define, select, and monitor KPIs to
get an integrated, comprehensive view of
performance across the supply chain. You can
also use predefined KPIs based on the supply
chain operations reference (SCOR) model to
monitor sourcing, planning, production, distri-
bution, and returns processes.

Additional information about SAP SCM can

be found at: http://www.SAP.com/solutions/
scm.

SAP Fact Book 36


SAP Supplier Relationship
Management (SAP SRM)
Software for a Fully
Integrated, Source-To-Pay
Process
Faced with the business demand for sustained
profitability, companies of all sizes are looking
to procurement to gain the bottom-line advan-
tage of managing supplier spend. In addition
to the ever-present objective of cost manage-
ment, procurement groups must also focus
on improving transparency and compliance,
developing a qualified supply base, and
engaging more strategically with suppliers.
The SAP Supplier Relationship Management
application (SAP SRM) provides strategic
value through sustainable cost savings,
contract compliance, and quick time-to-value.
Companies are equipped with tools to drive
superior results through an end-to-end source-
to-pay process. Activities such as spend
analysis, category management, requisition-
ing, sourcing, operational contracts,
invoicing, and supplier management are part
of an integrated platform.
Enterprise Applications
SAP SRM helps organizations optimize
procurement operations with an integrated,
scalable platform and business user interface
that enables the full source-to-pay process.
To see exactly how the SAP SRM application
can add value to your company, view the SAP
Business Maps.
BUILDING ON THE CORE SRM
FUNCTIONALITY
Leverage the following solutions to build on
your core supplier relationship management
functionality:
SAP E-Sourcing application — A
comprehensive, fast, flexible application for
sustainable sourcing.
SAP E-Sourcing on-demand solution — A
preconfigured solution for rapid and reliable
sourcing.
SAP Spend Analytics — A total solution to
help your company aggregate, normalize,
classify, and enrich spend data through easy-
to-use, flexible analytics.
SAP Cost and Quotation Management — An
application that aligns the disparate functions
of design, sourcing, and costing to enable
profitable decision making.
THE SAP SUPPLIER RELATION-
SHIP MANAGEMENT (SAP SRM)
APPLICATION
•T
 he SAP SRM application helps compa-
nies around the world reduce procure-
ment costs, shorten sourcing cycle
times and improve sourcing strategy.
•A
 ccording to AMR research published
in September 2006, SAP remains the
top SRM vendor in terms of revenue,
and continues to grow at a double
digit rate.
•T
 here are more than 3,200 SRM
customers worldwide.
PROCUREMENT BUSINESS PROCESS
OUTSOURCING
More and more, organizations opting for
business process outsourcing (BPO) are
turning to providers whose services are
powered by SAP solutions. learn how you
can generate sustainable business value and
dramatically lower costs and BPO risk with
BPO-specific process solutions.
SAP Fact Book 37

BUSINESS BENEFITS
SAP SRM provides companies with the tools
to drive superior results through an end-to-
end procurement process. Activities such as
spend analysis, category management, requi-
sitioning, sourcing, contract life-cycle manage-
ment, invoicing, and supplier management, are
part of an integrated platform.
SAP SRM enables your organization to
achieve the following business benefits:
Sustainable cost savings — SAP SRM
enables tight process integration. as a result,
companies are able to achieve a closed loop
from source-to-pay. Aggregating spend in a
single platform leads to optimized spend and
supplier relationship management.
Contract compliance — SAP SRM pro-
vides visibility into enterprise expenditures
and enables the procurement organization
to effectively demonstrate that spending
activities, contracts, and supplier interactions
adhere to corporate guidelines.
Competitive advantage — SAP SRM gives
you the tools to partner with key suppliers to
differentiate in your market, define your
supplier management approach, and deter-
mine the key metrics that are used to deter-
mine supplier success.
Enterprise Applications
FEATURES AND FUNCTIONS Centralized contract management —
Consolidate contract information across mul-
The SAP Supplier Relationship Management tiple systems and regions, distribute contract
(SAP SRM) application is built on the SAP usage, ensure optimal contract selection and
NetWeaver technology platform, enabling pricing, and track compliance and savings
multiple levels of suppliers, partners, and realization.
manufacturers to work together on a fully
Supplier collaboration — Link suppliers to
integrated source-to-pay process.
your purchasing processes through the
supplier portal. With SAP SRM, you can
SAP SRM enables key business processes,
choose the optimal interaction channel for
including:
numerous business processes and documents
and collaborate more effectively with suppliers
Procure to pay — Execute the operational
in supplier-facing processes.
activities of procurement, including self-
service, plan-driven, and services procure- Supplier evaluation — Manage your suppliers
ment. With SAP SRM, you can integrate cat- and reduce risk through supplier scorecarding.
alog-based requisitioning with your traditional
procure-to-pay process and gain the benefits
BUSINESS SUCCESS THROUGH
of e-procurement without losing your back-end
EDUCATION AND SERVICES
enterprise resource planning processes.
Catalog management — Manage catalog To ensure that the implementation of SAP
data as master data in a repository that is SRM delivers business success and rapid
deeply integrated with the core application ROI, SAP offers an extensive program of user
processes. education and knowledge management tools,
along with a range of services and support.
Centralized sourcing — Gain visibility into the
demand for goods and services from multiple
Additional information about SAP SRM can
back-end systems, aggregate spend and
be found at http://www.SAP.com/solutions/
streamline bidding processes, and collaborate
business-suite/srm.
with suppliers for faster and more efficient
savings capture. SAP SRM can help you tap
into new value through better business plan-
ning, improved supplier qualification, and more
efficient supplier negotiation.
SAP Fact Book 38

SAP Solutions for
Sustainability
As a continuation of our commitment to
sustainability, SAP is collaborating and co-
innovating with our ecosystem of customers,
partners and stakeholders to expand the reach
and impact of business solutions for sustain-
ability to companies worldwide.
SAP Solutions for
Sustainability
Whether starting a sustainability plan or
adjusting a strategy that is already in place,
sustainability requires businesses to recon-
sider their practices and consider a whole
new set of risks and opportunities concerning
socio-economic, environmental, safety, and
health issues. SAP can make it easy to holisti-
cally manage your sustainability strategy and
achieve new levels of business excellence.
Click to take a tour of our sustainability map.
SAP BusinessObjects
Intelligence Platform
Organizations leverage SAP BusinessObjects
business intelligence (BI) solutions that can
empower users to make effective, informed
decisions based on solid data and analysis.
SAP BusinessObjects business intelligence
(BI) solutions provide comprehensive business
intelligence functionality that can empower
Enterprise Applications
users to make effective, informed decisions
based on solid data and analysis. All users,
from the high-end analyst to the casual
business user, have access to the information
they need -with minimal dependence on IT
resources and developers.
With these powerful solutions, users through-
out an enterprise can access, format, analyze,
navigate, and share information across the
organization. SAP BusinessObjects BI
solutions enable the following:
•A
 dvanced analytics
• Dashboards and visualization
• Information infrastructure
•Q
 uery, reporting, and analysis
•R
 eporting
• Search and exploration
SAP BusinessObjects
Governance, Risk,
and Compliance (GRC)
solutions
SAP BusinessObjects governance, risk, and
compliance solutions (SAP Business
Objects GRC solutions) maximize strategic
and operational performance by cost-effec-
tively managing regulatory and policy
compliance, while proactively mitigating all
types of business risk.
With SAP BusinessObjects GRC solutions,
organizations can automate risk-based GRC
processes to address risk management,
access management, continuous controls
testing and data monitoring, and compliance
management and reporting.
BENEFITS
SAP can help organizations build a unified
GRC environment across both SAP and non-
SAP systems. SAP BusinessObjects
governance, risk, and compliance solutions
can deliver the following benefits:
Improved predictability and performance
— Unified GRC embedded across business
processes improves visibility while GRC
integration with performance management
solutions aligns strategy with risks for more
agile business planning and execution. By
reducing operational surprises and losses,
organizations can identify potential loss events
and establish mitigation strategies, increase
predictability, and improve performance.
Increased speed of execution — Integrated
and coordinated GRC processes and systems
enable rapid response and remediation to risk
and compliance issues.
Improved clarity — Organizations can gain
greater visibility into enterprise-wide risk
profile, helping ensure that risk controls are
operating effectively.
SAP Fact Book 39

Reduced costs of risk and compliance
management — GRC processes are
embedded within business processes, so
organizations can streamline and continuously
monitor risk.
Increased efficiencies — With a standardized
approach to managing risk and ensuring
compliance across the enterprise, organiza-
tions can align operations to meet governance
and performance objectives. Proactive and
consistent application of control testing,
alerts, and reporting reduces the time and
cost involved in addressing risk events.
FEATURES AND FUNCTIONS
SAP BusinessObjects GRC solutions address
the following processes:
Risk management — Balance business
opportunities with strategic, operational,
financial, legal, and compliance risks to maxi-
mize corporate performance and minimize the
market penalties from high-impact events.
Access control — Protect information effi-
ciently and prevent fraud by identifying and
preventing access and authorization risks in
cross-enterprise IT systems.
Process control — Ensure compliance and
enable business process control management
by centrally monitoring key controls and data
across-enterprise systems.
Global trade services — Lower the cost and
risk of international trade with a comprehen-
sive platform to ensure trade compliance,
Enterprise Applications
expedited cross-border transactions, and
optimum utilization of trade agreements.
Environment, health, and safety
management — Empower your organization
to address regulatory compliance; integrate
the management of operational risks related to
environment, health, and safety; and address
corporate sustainability initiatives.
Sustainability performance management
— Help your organization track and commu-
nicate sustainability performance, set goals
and objectives, manage risks, and monitor
activities.
SAP BusinessObjects GRC solutions enable
risk management and regulatory and policy
compliance across processes supported by
both SAP and non-SAP software.
SAP BusinessObjects GRC solutions also
support risk management and regulatory and
policy compliance across industries, including:
•A
 utomotive
•B
 anking
•C
 hemicals
•C
 onsumer products
•H
 igh tech
• Life sciences
• Oil and gas
• Utilities
SAP BusinessObjects
Enterprise Performance
Management (EPM)
Solutions
SAP BusinessObjects enterprise performance
management solutions can help companies
capitalize on the value of existing data assets.
With these solutions, organizations can
become more agile – gaining organizational
alignment, visibility, and confidence that
provide optimal control and competitive
advantage. These solutions can integrate with
SAP Business Suite applications; SAP
BusinessObjects governance, risk, and
compliance solutions; SAP BusinessObjects
business intelligence solutions; and SAP
BusinessObjects information management
solutions. As a result, organizations can
maximize business profitability, manage risk
and compliance, and optimize corporate
systems, people, and processes.
BENEFITS
SAP BusinessObjects enterprise performance
management solutions can help companies
capitalize on the value of existing data assets.
Organization can become more agile with
strategic alignment, improved visibility, and
greater confidence – providing optimal control
and competitive advantage.
SAP Fact Book 40

With SAP BusinessObjects enterprise
performance management solutions,
organizations can:
Better Control Performance
• Understand how strategies will be impacted
by risk and adjust plans and expectations
accordingly.
• Reduce costs and increase working capital
by closely monitoring and understanding
company spending.
• Increase profitability by gaining insight into
the best and worst customers, channels, and
products.
Increase Organizational Agility
• Improve the quality and speed of decisions
by closing books faster and more accurately.
• Create what-if scenarios and plan versions
in order to compare alternatives and act with
confidence.
• Understand the impact of changes in order
to align operational capacity and support
functions with demand.
Gain Greater Context for Decision Making
• Empower every stakeholder to communi-
cate, collaborate, and execute on a defined
plan of action in context and real time.
Enterprise Applications
With SAP BusinessObjects enterprise
performance management solutions,
organizations can give everyone in the
organization the power to access reliable data,
improve accountability, and drive business
value through better decision making and a
common business strategy.
FEATURES AND FUNCTIONS
SAP BusinessObjects enterprise performance
management solutions offer comprehensive
functionality for:
Strategy management — Set your goals, map
your strategies, and then monitor and manage
performance from high-level objectives down
to operational metrics.
Planning and consolidation — Increase
accuracy in planning at every level in your
organization, while reducing budget cycles
and associated costs. Accelerate and improve
your financial and management reporting and
decision making.
Financial consolidation — Complete your
financial consolidation and reporting cycles
faster – with complete confidence in your data.
XBRL publishing — Simplify and accelerate
the preparation of XBRL documents to
communicate financial and business data.
Financial information management —
Leverage powerful connectivity, mapping,
and loading functionality designed for
business users.
Intercompany reconciliation — Accelerate
your close by enabling your business units to
debate and reconcile balances directly with
one another and eliminate delays at the
corporate and divisional levels.
Profitability and cost management — Identify
the causes of underperformance, and take
action to reduce costs and optimize profit-
ability across dimensions such as product,
customer, and channel.
Spend performance management — Maxi-
mize cost savings and reduce supplier risk by
gaining continuous visibility into company-wide
spending patterns, savings potential, and
external market factors.
Supply chain performance management —
Measurably improve supply chain effective-
ness by focusing on actionable, operational
process metrics that impact supply chain
performance.
Sustainability performance management —
Help your organization track and
communicate sustainability performance, set
goals and objectives, manage risks, and
monitor activities.
SAP Fact Book 41

SAP Solutions for Auto-ID
and Item Serialization
As enterprise-class solutions that support
radio-frequency identification (RFID), barcodes, (GPS) – to manage exceptions in business
auto-ID, and mass serialization, SAP
solutions for auto-ID and item serialization
enable real-world awareness through sensing
and responding to the presence and
movement of objects in real time—and provide Experience with Real-World
a foundation for generating business value for
more than 350 customers in 16 countries and
18 different industries.
Scalable Technology
Foundation
Built on industry standards and service-ori-
ented architecture, SAP solutions for auto-ID
and item serialization are enabled by three
major components:
SAP Auto-ID Infrastructure — Facilitates the
capture of serialized data from devices at local
sites, and provides the business context to
turn the data into meaningful business events.
SAP object event repository (SAP OER) —
Supports applications that require visibility
between sites in the enterprise, or between
the enterprise and trading partners. Devel-
oped in compliance with the Electronic
Product Code Information Services (EPCIS)
standard.
Enterprise Applications
SAP Event Management — Leverages auto-
ID data – captured using technologies such as
RFID, sensors and actuators, short message
service (SMS), and global positioning system
processes by detecting meaningful events
and orchestrating appropriate, real-time
responses.
Awareness. Experience You Can
Trust.
Benefit from SAP’s 30 years of experience
with core business processes, as well as deep
knowledge of RFID and serialization. SAP
solutions for auto-ID and item serialization
are delivered as preconfigured software that
enables real-world awareness across core
business processes in the manufacturing
sector, including:
•A
 erospace and defense
•C
 onsumer products
•L
 ife sciences
BENEFITS
SAP solutions for auto-ID and item serializa-
tion, organizations gain the following benefits:
Improved operational efficiency — SAP solu-
tions for auto-ID and item serialization help
companies automate their processes and gain
visibility and intelligence through automated
data discovery, finer granularity of data, and
automated processing of events. Companies
become more efficient because they can
reduce paperwork and access data more
efficiently, including from partners, with better
security controls.
Higher customer satisfaction — With SAP
solutions for auto-ID and item serializa-
tion, companies can improve the accuracy
and speed of their shipping, receiving, and
handling operations, which leads to higher
customer satisfaction.
Improved compliance with corporate man-
dates — SAP solutions for auto-ID and item
serialization help companies comply with
mandates dictated by government bodies,
trade associations, and business partners.
Because the solutions support EPCIS and
other industry standards, organizations can
track, trace, authenticate, and maintain a his-
tory of events and a complete “pedigree” for
each item across the complete supply chain.
Improved supply chain management,
enterprise asset management, and product
tracking and authentication — With SAP
solutions for auto-ID and item serialization,
companies can achieve better efficiency and
visibility throughout the entire supply chain
and ensure that the supply chain is safe and
secure. They can improve their tracking and
tracing, maintenance, and utilization of all
assets, resulting in reduced downtime and
higher availability of all equipment as well as
reduced asset inventories.
SAP Fact Book 42

Lower costs and higher return on invest-
ment — SAP solutions for auto-ID and item
serialization have low TCO and low risk
because they enable companies to leverage
their existing skill sets, infrastructure, system
landscapes, and enterprise software. SAP
solutions for auto-ID and item serialization are
scalable solutions that are viable for the long
term, which reduces project costs and training
costs and leads to higher ROI.
Competitive advantage — With SAP
solutions for auto-ID and item serialization,
companies can serve customers more
efficiently, collaborate with partners more
effectively, and position themselves as leading-
edge organizations, ready for future growth.
FEATURES AND FUNCTIONS
SAP solutions for auto-ID and item serializa-
tion enable the following features and func-
tions:
Supply chain execution — Companies can
identify and track items during supply chain
execution, which enhances their ability to sup-
port outbound and inbound logistics, tracking,
tracing, and reporting on inventory move-
ments and gives them better visibility into their
Enterprise Applications
suppliers’ shipments and increased accuracy. ment histories using SAP Auto-ID Infrastruc-
Companies can perform supply chain execu- ture or SAP Auto-ID Enterprise together with
tion with the SAP Auto-ID Infrastructure offer- the SAP Service and Asset Management
ing or the SAP Auto-ID Enterprise offering solution. Companies gain new business value
together with SAP applications and solutions, through increased efficiency in maintenance
such as SAP Supply Chain Management (SAP and inspections, more accurate and up-to-date
SCM) or SAP Manufacturing, or with other asset information, and better safeguarding of
SAP and non-SAP applications. plant integrity.
Outbound logistics — Companies can com-
mission and encode tags according to EPCIS
standards; pack and load units, cases, and
pallets using RFID; issue goods automatically;
handle unit-level tracking and tracing; and
communicate the status of assets to trading
partners via advance-shipping notices.
Inbound logistics — Companies can perform
automated goods receipt and validation with
advance shipping notices, using automatic
processing of shipping and receiving based on
automatic identification and tracking of items.
They can track exceptions and use alerts to
flag situations such as out-of-stock status or
incorrect shipment quantities.
Enterprise asset management — Companies
can track and maintain stationary or reus-
able assets like facilities, tools, or machinery.
Companies can identify equipment, select
work orders, record work, and update equip-
SAP Fact Book 43
 Enterprise Applications

SAP Manufacturing

SAP Manufacturing is powerful manufacturing

software that integrates manufacturing with
other operations – and the only comprehensive
solution for managing manufacturing opera-
tions with embedded lean and Six Sigma. SAP
manufacturing software enables discrete and
process manufacturers to:

• Optimally plan, schedule, sequence,

execute, and monitor all manufacturing
processes – to achieve higher profits and
marketplace wins

• Coordinate operations with partners and

suppliers

• Detect and resolve exceptions and perfor-

mance deviation in real time and at low cost

• Institutionalize lean and Six Sigma processes

and monitor production to drive continuous
improvement
• Comply with environmental, health, and
safety standards
• Improve employee productivity and create a
high-quality work environment
With SAP Manufacturing, management and
production departments gain real-time visibility
into key data – enabling them to act quickly.
Managers can document, track, and interpret
quality and performance using rich analytics
capabilities.
Manufacturing capabilities can be enhanced SAP ERP Operations — Gain control and
with the complete set of manufacturing soft- insight, and create value.
ware solutions:
SAP Supply Chain Management — Connect
and empower your organization.
SAP Lean Planning and Operations (SAP
LPO) — Accelerate lean transformation, and SAP solutions for Auto-ID — Enable agile
sustain lean operations. supply chain execution, efficient asset
management, and adaptive manufacturing.
SAP Manufacturing Execution — Plan,
define, control, execute, and analyze manufac-
turing operations in a single environment.
SAP Manufacturing Integration and
Intelligence (SAP MII) — Deliver actionable
intelligence to production personnel.

SAP Fact Book 44


Powered by SAP NetWeaver
Since it’s built on the SAP NetWeaver
technology platform, SAP Manufacturing
software connects seamlessly with the entire
enterprise, including current plant floor
infrastructure, allowing organizations to
accelerate time-to-value and lower total cost
of ownership.
BENEFITS
SAP Manufacturing connects manufacturing
with other enterprise processes. This robust
solution delivers superior manufacturing
performance, offering the following business
benefits:
Faster response to changes in supply and
demand — Increase visibility and responsive-
ness, quickly adapt to unforeseen changes,
and rapidly capitalize on new opportunities.
Earlier detection and resolution of
exceptions — Improve tracking and
analysis to identify and fix problems before
they become customer issues.
Increased margins — Reduce operating
expenses through optimal planning, schedul-
ing, sequencing, execution, monitoring, and
analysis. Coordinate with partners and achieve
continuous improvement in production and
quality to lower costs and boost margins.
Enterprise Applications
Higher customer satisfaction — Deliver the Manufacturing execution — Deliver on pro-
right products to the right customers at the duction plans by managing production
right time. processes, staff deployment, and other
factory-floor resources. Document,
Better regulatory compliance — Track and
monitor, and dispatch inventory during the
monitor compliance with environment, health,
entire production life cycle.
and safety requirements.
Quality management — Monitor and
Higher employee productivity and
document compliance with quality standards.
satisfaction — Take advantage of role-specific
portals to give workers easy access to the Maintenance management — Plan, schedule,
information they need to make the right and sequence maintenance to optimize assets
decisions. and minimize downtime.
Lower total cost of ownership — Leverage Environment, health, and safety management
the SAP NetWeaver platform for seamless — Handle product safety, dangerous goods
integration with the rest of the enterprise. and their disposal, waste and emissions,
industrial hygiene, and occupational health and
Closer alignment of manufacturing with busi-
safety.
ness strategy — Keep manufacturing aligned
with business priorities to improve company
performance and achieve business goals.
FEATURES AND FUNCTIONS
SAP Manufacturing provides capabilities for
planning, execution, quality, maintenance, and
environment, health, and safety. This
integrated manufacturing solution gives you
the features and functions necessary for you
to handle:
Manufacturing planning — Optimally plan,
schedule, and sequence factory-floor produc-
tion to produce and deliver promised orders.
SAP Fact Book 45

SAP Service and Asset
Management
If organizations are looking for ways to boost
profits, reduce the cost of service and repair,
avoid equipment downtime, and optimize the
use of assets, the next step is fully connect-
ing customer services and asset management
with the rest of the business.
For manufacturers, third-party service
provider, or utility or telecommunications
provider—or for businesses that are asset-
intensive—SAP can help improve service
delivery and better maintain assets.
The SAP Service and Asset Management
solution supports service management, service
parts management, and enterprise asset
management. Plus, SAP BusinessObjects
solutions can help an organization’s business
performance.
BENEFITS
SAP Service and Asset Management delivers
the following business benefits:
Improved service delivery — Boost customer
satisfaction, build brand loyalty, outperform
competitors, and leverage your reputation for
service excellence to win new business.
Enterprise Applications
Reduced cost of service delivery — Improve
service efficiency and productivity, collaborate
across the enterprise for service delivery, and
proactively monitor service activities in real
time.
Increased service contribution to the bottom
line — Minimize costs, maximize return on
assets, and increase revenue – whether pro-
viding service for a fee or maximizing in-house
equipment uptime and production output.
Better visibility into service and maintenance
operations — Take advantage of role-based
portals to give all parties involved in service
delivery and maintenance operations a com-
plete view of service activities, service history,
equipment information, and customer data.
Optimized resource planning and
scheduling — Assign the right technician and
the right parts and tools to each service and
maintenance job, plan and forecast service
parts inventory, place spare parts at the right
locations at the right times, and determine
when service parts should be reallocated to
minimize investment in spare parts.
Enhanced service operations analysis —
Analyze service and maintenance operations,
pinpoint equipment problems, spot frequent
part failures, and identify negative trends in
service and maintenance operations so you
can take corrective action.
Higher satisfaction with asset performance
— Achieve continuous improvement in service
delivery through visibility into maintenance
operations and real-time monitoring of main-
tenance activities. Increase satisfaction levels
of asset and equipment users and managers
through improved service responsiveness and
enhanced asset and equipment performance.
SAP Fact Book 46
 Enterprise Applications

Service management — Manage, optimize,

analyze, and continuously improve your entire
service operations.

Service parts management — Reduce your

investment in service spare parts while
ensuring that you have the right parts in the
right place at the right time.

Enterprise asset management — Gain real-

time visibility into asset performance and
maintenance to reduce operating costs,
manage capital expenditures, and improve
asset productivity.

Greater asset and equipment FEATURES AND FUNCTIONS

productivity — Provide more effective
maintenance to minimize unexpected down- SAP Service and Asset Management enables
time, reduce the number of emergency- you to grow service revenues, improve
service interruptions, improve equipment service efficiency, reduce the cost of service
performance, and maximize return on equip- and maintenance operations, improve equip-
ment investment. ment reliability, improve return on assets, and
enhance customer and user satisfaction. This
Improved financial reporting and analysis —
integrated solution gives you the features and
Accurately capture and record all costs and
functions you need to handle:
revenues associated with service and mainte-
nance activities. Analyze service profitability
and recognize service revenue accurately and
at the proper time.

SAP Fact Book 47


Alloy
Organizations today struggle with how to
boost productivity across the organization
while leveraging IT investments already made.
Alloy software, a groundbreaking product
jointly developed and supported by SAP and
IBM, provides the game-changing answer.
For business users, Alloy simplifies interaction
with people, processes, and information by
providing intuitive access to SAP software and
information via the familiar IBM Lotus Notes.
Alloy affords business users the chance to
work in a familiar environment, reducing train-
ing time and enabling organizations to gain
more productive business users faster.
For organizations endeavoring to minimize IT
expenses, Alloy software fully leverages
existing investments in SAP and IBM Lotus
Notes applications – eliminating the need to
build and maintain expensive new custom
programs or interfaces. Plus, Alloy allows
in-house developers and system integrators to
customize and extend its functionality to better
serve the unique needs of business users.
Enterprise Applications
BENEFITS
Alloy software simplifies the interaction with
people, processes, and information by provid-
ing intuitive access to SAP software and infor-
mation via the familiar IBM Lotus Notes.
Alloy enables organizations to:
Increase effectiveness, responsiveness, and
productivity — With Alloy, companies can
increase the effectiveness, responsiveness,
and productivity of business users by inte-
grating the collaborative capabilities of Lotus
Notes with SAP applications, workflows, and
information.
Improve decision making — With intui-
tive access to relevant, contextual business
information, business users can make more
informed and faster decisions.
Better manage and mitigate risk — Alloy
enables business users to adhere more easily
to business processes, follow workflows, and
act on essential information, increasing com-
pliance and mitigating risk.
Increase ROI — Companies can increase
ROI by leveraging their existing investments in
SAP applications and Lotus Notes.
FEATURES AND FUNCTIONS
Alloy software provides access to selected
business process functions and data from
SAP applications through IBM Lotus Notes.
As a result, business users get the features
they need to perform functions, such as:
Reports management — Personalize, sched-
ule, and access reports from SAP Business
Suite applications via Lotus Notes while
maintaining data security. Share reports with
coworkers without violating security, and view
reports both online and offline.
Leave management — Approve and submit
leave requests from the familiar Lotus Notes
environment. View contextual information to
make approval decisions. Leave requests are
processed according to approval guidelines in
SAP ERP.
Travel management — Approve and submit
travel requests from the familiar Lotus Notes
environment. View contextual information to
ensure cost-effective travel that fully complies
with corporate policies supported by SAP ERP.
Workflow decision management — Approve
or reject work steps contained in SAP applica-
tions, while working within Lotus Notes. As
needs change, obtain support for any new
work steps in any workflows from IT experts,
who can connect additional decision steps
in SAP application to Lotus Notes by simply
configuring the Alloy software.
SAP Fact Book 48
 Enterprise Applications

Duet
Duet software enables seamless access to
SAP business processes and data via Micro-
soft Office—revolutionizing how business
users interact with enterprise applications.
Duet is the result of a groundbreaking
collaboration between SAP and Microsoft,
and is the first joint product created and
supported by these two industry leaders.

By using the familiar Microsoft Office interface

to connect business users to SAP applica-
tions, Duet reduces the user learning curve
and provides wider access to enterprise
information and policies—resulting in greater
user adoption. As a result, organizations can
increase corporate policy compliance, improve
decision making, and save time and money.

BENEFITS

Duet software dramatically streamlines the

way business users access and use enter-
prise applications.
Duet enables organizations to:
Increase corporate policy compliance —
Duet simplifies employees’ ability to interact
with business processes and data – enabling
consistent and proper use of corporate
policies.
Improve decision making — By bringing
together the worlds of desktop/business pro-
ductivity applications and enterprise applica-
tions, Duet provides employees and managers
with simple and timely access to relevant, As a result, business users can use features
contextual business information. such as extended application menus, SAP-
specific smart panel, and business analytics—
Save time and money — Duet increases the
delivered through Microsoft Excel, Word, and
return on investment (ROI) of enterprise soft-
Outlook synchronization between Microsoft
ware implementations by reducing employee
Exchange and SAP processes—to perform
training costs and accelerating user adoption.
self-service functions, such as:
FEATURES AND FUNCTIONS
Time management — Streamline time entry
and ensure time reporting compliance by
Leveraging the openness of Microsoft .NET
reporting time in the Microsoft Outlook
and service-oriented architecture (SOA) infra-
calendar, with time automatically recorded in
structures, Duet software exposes selected
the SAP ERP application.
business process functions and data from
SAP applications through Microsoft Office.

SAP Fact Book 49


Reporting and analytics — Access reports
and analytical data from SAP Business Suite
applications. Schedule reports or generate
them on an ad hoc basis and access key per-
formance metrics through personalized views
from Microsoft Outlook and Microsoft Excel.
Budget monitoring — Receive financial
reports from SAP ERP in the Microsoft
Outlook Inbox and work with them offline.
Monitor budgets through proactive alerts and
triggers based on time-critical information.
Enterprise Applications
Workflow approval — Approve and reject
SAP business workflows directly from Micro-
soft Outlook. Workflows are delivered as
e-mail with contextual business process data
to enable rapid and informed decisions.
Sales management — Manage accounts and
contacts, create sales activities, and easily
access sales reports from the SAP Customer
Relationship Management application in
Microsoft Outlook.
Team management — Access up-to-date
information from SAP ERP about employees,
organizational structures, and managerial
approvals directly in the Microsoft Outlook
contacts area and Microsoft Office
documents.
Leave management — Submit leave requests
as calendar items that are then processed
according to approval guidelines in SAP ERP.
Travel management — Submit and approve
travel requests including contextual reports
to ensure cost-effective travel that is in full
compliance with corporate policies supported
by SAP ERP.
Recruitment management — Collaboratively
schedule interviews with job candidates,
capture feedback about each candidate, and
generate rankings to automate the selection of
the best-qualified person for a position.
Purchasing management — Approve
purchase requests, understand spending pat-
terns, and analyze supplier performance in a
rapid and cost-efficient manner using the SAP
Supplier Relationship Management application
directly from Microsoft Outlook.
Demand planning — Use Microsoft Excel
to create planning sheets and analyze and
manage demand planning data from the SAP
Supply Chain Management application.
SAP Fact Book 50
 Enterprise Applications

Solution Extensions

Offering Cross-Solution
and Cross-Industry
Functionality

Developed by independent partners, solution

extensions integrate easily with SAP software
— offering cross-solution and cross-industry
functionality that complement SAP solution
capabilities. To ensure the highest quality,
SAP tests, validates, approves, and sup-
ports partner-developed solutions — assuring
customers of SAP quality, commitment, and
support, and greater return on investment.

SAP offers these solution extensions:

SAP Central Process Scheduling by

Redwood — Delivers adaptive, real-time,
event-driven job scheduling and process-
automation capabilities across distributed and
heterogeneous platforms.
SAP Data Maintenance for ERP by Vistex —
Maintains product, pricing, customer, and
vendor master data within the SAP ERP appli-
cation, including customer and vendor informa-
tion records, via an intuitive user interface.
SAP Document Access by Open Text and
SAP Archiving by Open Text — Helps you
boost efficiency of business processes and
reduce costs through application-spanning
content views, integration of documents into
processes, and secure data and document
archiving.
SAP Enterprise Inventory Optimization by
SmartOps — Leverages data in SAP software
systems to enable manufacturing, distribu-
tion, and retail companies to pursue optimal
product availability, while significantly reducing
inventory and working capital.
SAP Enterprise Modeling by IDS Scheer —
Delivers Web-based components that support
the process lifecycle for business process
design, analysis, optimization, and
implementation.
SAP Extended Diagnostics by CA Wily —
Helps you measure and improve IT service
levels, customer experience, and associated
impact on business revenue by detecting and
resolving application issues proactively.
SAP Extended Enterprise Content Manage-
ment (SAP Extended ECM) by Open Text —
Integrates with SAP Business Suite software
to help you manage unstructured content as
processes and transactions supported by your
enterprise applications.
SAP Incentive Administration by Vistex —
Provides extensive tools for analyzing incen-
tive programs and reporting results, so you
can align your business processes with your
business objectives.

SAP Fact Book 51


SAP Interactive Forms by Adobe — Provides
customizable forms that are generated directly
from SAP applications to meet the specific
needs of your business or industry.
SAP Invoice Management by Open Text —
Streamlines accounts payable (AP) opera-
tions through optimal creation, processing,
monitoring, problem resolution, and routing of
purchase orders and invoices.
Enterprise Applications
SAP LoadRunner by HP — Optimizes quality,
performance, and scalability of end-to-end
business processes that run on SAP and
non-SAP software over the entire application
life cycle.
SAP Quality Center by HP — Provides activi-
ties essential to quality management, including
managing requirements and defects as well as
running tests and reports, in a single, Web-
based application.
SAP Paybacks and Chargebacks by Vistex —
Helps you manage the entire chargeback pro-
cess cycle – from claim initiation and receipt
through adjudication, accrual, settlement, and
post-settlement adjustment.
SAP Price and Margin Management by
Vendavo — Provides a unique extension to
the price execution functionality of SAP soft-
ware by enabling more effective and efficient
pricing through real-time visibility.
SAP Talent Visualization by Nakisa — Helps
you proactively identify new key positions and
develop new leaders in your organization.
SAP User Experience Management by Knoa
— Provides the data needed to help you opti-
mize performance of your SAP solutions.
SAP Workforce Scheduling and
Optimization by ClickSoftware — Helps your
service organization run at optimal efficiency
and meet objectives and commitments by
eliminating guesswork and disorganization in
service delivery.
SAP Waste and Recycling applications by
Prologa — Help you implement efficient waste
and recycling processes that minimize total
cost of ownership and maximize return on
investment and profitability.
SAP Productivity Pak by RWD and SAP
Productivity Composer by RWD — SAP
offers SAP Productivity Pak by RWD (also
known as RWD uPerform) and SAP Productiv-
ity Composer by RWD to help you maximize
your employee proficiency and derive greater
value from your enterprise systems.
SAP Fact Book 52

Business Benefits
SAP continually introduces powerful solu-
tions with the help of SAP Software Solution
Partners that offer solution extensions. These
solutions play an important role in helping SAP
bring to market software optimized for your
specific needs, including faster implementation
times, superior performance, and improved
risk management — resulting in greater return
on investment for our customers.
Solution extensions are offered by indepen-
dent companies that develop software which
integrates easily with SAP software and
complements the comprehensive SAP solu-
tion portfolio — offering cross-industry and
cross-solution functionality.
To ensure that the highest level of SAP quality
is maintained, these third-party-developed
solutions are tested, validated, and approved
by SAP development organizations and sup-
ported by the SAP community — providing the
assurance of SAP quality, commitment, and
support.
Enterprise Applications
SAP solution extensions can help organiza-
tions achieve real business benefits, including:
• Increase the efficiency of end-to-end, busi-
ness and operations process execution with
increased visibility and reporting capabilities
• Integrate SAP and non-SAP software pro-
cesses
• Implement, upgrade, and go live on time and
within budget
• Optimize the use of existing IT resources
• Enhance software quality and reliability in
customized, rapidly changing, and heteroge-
neous environments
• Provide comprehensive solutions for risk and
compliance with fast remediation for busi-
ness users, auditors, and IT staff
SAP Fact Book 53
SAP BUSINESSOBJECTS PORTFOLIO
The SAP BusinessObjects portfolio offers
a broad range of tools and applications
designed to help organizations optimize
business performance by connecting people,
information, and businesses across business
networks.
Solutions for Large
Enterprises
The SAP BusinessObjects portfolio provides
comprehensive solutions that can empower
large organizations to optimize business
performance. These solutions can help
organizations define business strategy; close
the gap between strategy and execution;
and balance risk and profitability. Follow-
ing are SAP BusinessObjects solutions for
large enterprises:
SAP BusinessObjects business intelligence
solutions — Leverage SAP BusinessObjects
business intelligence (BI) solutions that can
empower users to make effective, informed
decisions based on solid data and analysis.
SAP Fact Book 54

SAP BusinessObjects Explorer — Take
advantage of an intuitive path to quickly
search and explore data for instant insight
into business.
SAP BusinessObjects information manage-
ment (IM) solutions — Take advantage of
SAP BusinessObjects information manage-
ment (IM) solutions that can help organiza-
tions deliver integrated, accurate, and timely
data – both structured and unstructured –
across the enterprise.
SAP BusinessObjects enterprise
performance management (EPM) solutions
— Capitalize on the value of corporate data,
enabling organizations to become more agile
and competitive by providing organizational
alignment, visibility, and greater confidence.
SAP BusinessObjects governance, risk, and
compliance (GRC) solutions — Promote
corporate accountability by unifying corpo-
rate strategy, control initiatives, opportunity
discovery, and loss mitigation across the
extended enterprise.
SAP BusinessObjects solutions to
support industries — Allows organizations
to rapidly respond to the new business reality
with industry-specific capabilities for business
intelligence; enterprise performance manage-
ment; and governance, risk, and compliance.
SAP BUSINESSOBJECTS PORTFOLIO
Solutions for Small
Businesses and Midsize
Companies
The SAP BusinessObjects portfolio includes
solutions designed to meet the unique needs
of small businesses and midsize companies.
These powerful solutions offer intuitive, so
organizations can gain the same insight into
business information and performance that
large enterprises enjoy. Benefit from compre-
hensive features that support everything from
flexible ad hoc reporting and dashboards to
data integration and performance manage-
ment – packaged and priced specifically for
small businesses and midsize companies, as
follows:
SAP BusinessObjects Edge solutions —
Leverage powerful business intelligence and
performance management software for the
midmarket—and improve your business pro-
cesses, discover new opportunities, and gain
a competitive advantage.
Crystal Reports solutions — Capitalize on
complete report management functionality
designed for small businesses:
•C
 rystal Reports
•C
 rystal Reports Server
•C
 rystal Reports Viewer
•C
 rystal Reports for Visual Studio
•C
 rystal Reports for Eclipse
•C
 rystal Reports Developer Advantage
Xcelsius — Leverage dynamic, customizable
data visualization software that enables users
of different skill levels to create insightful and
engaging dashboards from any data source
with point-and-click ease.
• Xcelsius Engage
• Xcelsius Engage Server
• Xcelsius Present
SAP BusinessObjects
OnDemand Offerings
SAP BusinessObjects OnDemand offerings
can help organizations deploy a business
intelligence (BI) solution over the Web – with-
out having to buy servers or install software.
With on-demand offerings, organizations can
extend insight to customers and business
partners immediately, without an IT project.
Business intelligence on-demand — Offload
business intelligence infrastructure onto our
hosted platform and start analyzing data
sooner. SAP BusinessObjects BI OnDemand
is ideal for large data volumes, use of multiple
data sources, and the need for deep
analytics—without the IT department time and
cost hurdles.
Salesforce.com — Organizations can get
more from their Salesforce.com data—with
on-demand solutions from SAP BusinessOb-
jects, certified for AppExchange.
SAP Fact Book 55
 SAP BUSINESSOBJECTS PORTFOLIO

Information on-demand — Compare

organizational data to live data from Dun &
Bradstreet and Thomson Reuters. Pre-built
reports save hours or days—no more manu-
ally collecting, cutting, and pasting industry
data. Just plug in organizational metrics to
compare against industry numbers.

Enterprise reporting — Share reports over

the Web with crystalreports.com. Schedule
reports and alert users – with nothing to
deploy and no dependence on IT.

Other Resources for SAP

BusinessObjects

The Global BusinessObjects Network (GBN)

is a member-driven, independent organization
for members of the SAP BusinessObjects
ecosystem, dedicated to optimizing business
performance through education, networking,
and opportunities to influence SAP
BusinessObjects product and service
direction.

To view a complete SAP BusinessObjects

product directory, please click here.

For more information about Business

Intelligence for key applications and data
sources, please click here.

SAP Fact Book 56

SAP Solutions for Small Businesses
and Midsize Companies
For many small businesses and midsize com-
panies, achieving profitable and sustainable
growth is both an aspiration and a challenge.
With “economies of speed” as a distinct
advantage, organizations can adopt a wide
range of strategies for maintaining business
momentum and outperforming much larger
competition. Modern technologies such as
integrated business software have become
increasingly crucial to helping SMEs gain
higher operational efficiency and transpar-
ency while setting a solid foundation for future
growth. SAP offers a complete portfolio of
solutions designed specifically for businesses
in the small business and midsize company
market segment.
Made to Fit Your Needs.
Designed to Help You
Grow.
Historically, finding the right business software
has been a challenge for small businesses and
midsize companies. Often, painful compro-
mises result – from changing the way they
do business to fit how the software works, to
picking a solution far beyond their means to
buy and maintain. Worse yet, many solutions
quickly run out of headroom as business
expands.
SAP brings a portfolio of powerful, integrated
business software designed specifically for
small businesses and midsize companies, so
organizations can get the solution that best
fits their unique business needs, now and in
the future, without compromising needs and
priorities.
SAP Fact Book 57
 SAP Solutions for Small Businesses and MidSize Companies
A Powerful Combination
To help organizations manage the entire
business more efficiently and with complete
transparency, SAP offers two categories of
solutions.
Business Management
Software
Integrated business management solutions
from SAP can automate and streamline an
organization’s core business processes, such
as order to cash, with support from end to
end. By unifying the business on a single
platform, organizations can drive higher opera-
tional efficiencies across the entire enterprise
while gaining the control and transparency
needed to move forward.
Business Intelligence
Software
The SAP® BusinessObjects™ business intel-
ligence (BI) solutions optimizes a company’s
business performance and effectiveness by
providing rapid insight to analyze situations
with complete hard facts—from entry-level
reporting and ad hoc query and analysis to
executive planning and dashboarding. By
tapping into any data source anywhere inside
the organization, SAP BusinessObjects BI
solutions transform data into crystal-clear,
actionable insights, so organizations instantly
understand what’s happening in the busi-
ness and why—and most importantly, how to
respond and plan ahead.
When Used Together...
With the unique combination of business
management and business intelligence solu-
tions from SAP, organizations gain a powerful
advantage: efficiency at running operations
while being the most effective at managing the
business. This is an essential foundation for
transformation to a best-run business.
SAP Solutions for Small
Businesses and MidSize
Companies
Business management software available from
SAP includes the following solutions:
SAP® Business One
Designed specifically for small businesses, the
SAP Business One application integrates the
entire business across financials, sales, cus-
tomer relationships, e-commerce, inventory,
and operations. Thanks to SAP’s extensive
partner ecosystem, organizations can extend
the software’s core functionality with over 550
add-on solutions to meet unique business and
industry-specific needs.
SAP Business One is the best fit for small
businesses that have outgrown accounting-
only solutions and are looking to streamline
business operations with an integrated, on-
premises solution.
SAP® Business ByDesign™
The SAP Business ByDesign™ solution is
business management software delivered on
demand and fully managed by SAP. Because
it is an on-demand solution, there are no
upgrades to manage, no maintenance, and
no up-front capital costs. It is managed,
monitored, and maintained by SAP experts in
worldclass hosted data centers, which means
organizations don’t have to invest time and
money in any additional IT resources to build
or support it. SAP Business ByDesign is the
best fit for companies that want the benefits
of a large-scale business management solu-
tion without a large IT infrastructure.
SAP® Business All-in-One
The SAP Business All-in-One solution is com-
prehensive and flexible business management
software with support for industry-specific
best practices built in. It helps organizations-
manage everything from financials, human
resources, inventory, manufacturing, logistics,
and product development to customer ser-
vice, sales, and marketing in one configurable
solution.
Available from SAP and over 1,100 SAP
partners in 50+ countries, SAP Business
All-in-One solutions can be readily configured
to meet the business requirements of midsize
companies in any industry. SAP Business
All-in-One is a best fit for midsize companies
looking for the most integrated and compre-
hensive industry solution to support their
business end to end.
SAP Fact Book 58
 SAP Solutions for Small Businesses and MidSize Companies
Business Intelligence
Solutions
SAP BusinessObjects BI solutions include the
following.
Crystal Reports® Offerings
The most widely used reporting solutions
in the world, the Crystal Reports® offerings
allow organizations to design, create, manage,
and deliver personalized reports either over
the Web or embedded in other applications.
Because organizations can connect to virtu-
ally any data source, interactivity empowers
business users to make actionable business
decisions with minimal IT overhead. Crystal
Reports software is a best fit for small
businesses and midsize companies that have
outgrown internally developed or spreadsheet-
based reporting. Crystal Reports integrates
fully with SAP Business One.
Xcelsius®
Xcelsius® software offers dynamic, cus-
tomizable data visualization for viewing and
analyzing all business data to make the best
business decisions. It provides consolidated
views of key metrics, so organizations can
answer business questions at a glance.
Organizations can interact with data like never
before and use that data to make informed
decisions. Xcelsius is a best fit for small
businesses and midsize companies that need
interactive business dashboards and the ability
to perform what-if scenario analysis for more
informed decision making.
SAP BusinessObjects Edge
Solutions
The following solutions are designed for
midsize companies that need scalable BI and
performance management software.
SAP BusinessObjects Edge
BI Software
SAP BusinessObjects Edge BI software
comprises comprehensive, versatile BI appli-
cations that provide unparalleled insight to
manage an organization’s business. The soft-
ware offers flexible reporting, ad hoc analysis,
dashboards, and visualization tools. Because
it is built on a proven platform with open
architecture, SAP BusinessObjects Edge BI
software lets organizations leverage all of the
data sources and applications already used
to run the business. This software is best
for midsize companies that need scalable BI
capabilities and the ability to “start anywhere”
—from enterprise reporting to dashboards to
data mart implementation – and to grow along
with expanding needs.
SAP BusinessObjects
Edge Planning and
Consolidation
The SAP BusinessObjects Edge Planning and
Consolidation application is designed to meet
all budgeting, planning, consolidation, and
reporting requirements. It supports the full
array of top-down and bottom-up financial and
operational planning needs as well as consoli-
dation processes necessary to help ensure
the smoothest, most timely financial close
possible—all through a single application.
SAP BusinessObjects Edge
Strategy Management
The SAP BusinessObjects Edge Strategy
Management application provides the score-
carding functionality that can help improve
execution against strategic goals by tying
metrics to initiatives, plans, and operational
activities—so organizations can explicitly com-
municate accountability throughout the busi-
ness. Greater visibility and transparency help
employees see how their day-to-day actions
impact business goals.
For more information on SAP solutions for
small businesses and midsize companies,
please visit http://www12.sap.com/usa/sme/
solutions/index.epx
SAP Fact Book 59
Industry Specific
SECTION
Solutions
TITLE
From local businesses to global industry
leaders, SAP has been serving companies of
all sizes and industries around the world for
more than three decades, developing best
practices and delivering software applications
that target specific business needs. The result
is a depth and breadth of industry expertise
and tailored software functionality that is
difficult to match. SAP solutions are tailored
to industry-specific standards, best practices
and processes to help companies optimize
business processes and adapt quickly to
changing market demands.
Through its industry solutions, SAP addresses
the unique core processes of more than 20
distinct industries and provides the capabilities
necessary to solve the emerging challenges
that face individual companies—while
delivering the most scalable and reliable
infrastructure for running mission-critical
business solutions.
The SAP industry solution maps have been
designed to focus on your core competencies
and challenges and thereby help you visualize,
plan, and implement a coherent comprehen-
sive solution for profitable growth. Oriented
along a generic industry value chain, they
illustrate the end-to-end business processes
of a typical enterprise within a certain industry,
showing the relationship of the enterprise
with suppliers and partners, customers
and channels.
SAP currently offers the following industry
solutions:
• Financial and public services industries
• Manufacturing industries
• Service industries
SAP Fact Book 60
 Industry Specific Solutions

Financial and Public Services

Banking

SAP Fact Book 61


Banking companies compete for best-in-class
service, offering products that have razor-
thin margins. Efficiency is the key to growth.
Concerns about acquiring new customers
and organic growth are top-of-mind. SAP’s
goal is to help banking companies address
these issues with a full suite of widely imple-
mented solutions, including deposits and
loans, analytics, compliance, and customer
management.
The comprehensive SAP for Banking solution
portfolio, together with our leading business
support and analytical applications, helps
Key Business Scenarios
SAP for Banking helps clients grow their business and acquire new customers with a full suite of widely implemented solutions, including
deposits and loans, analytics, and compliance and customer management. Scenarios include:
• Account origination
• Asset liability management
• Bank planning
• Cards
• Collateralization
• Consolidation
• Corporate cash management
• Correspondence
• Credit risk management
• Current accounts
• Definition of new offerings
• End-user service delivery
• Enterprise asset management
•E
 nvironment, health, and safety
compliance management
• Facilities/revolving credits
• Financial accounting
SAP Applications Supporting Industry Solutions or Product Pool
•S
 AP Asset Liability Management for
Banking
• SAP Accounting for Financial instruments
• SAP Basel II for Banking
• SAP Capital Yield Tax Management
• SAP Collateral Management for Banking
• SAP Deposits Management for Banking
Industry Specific Solutions
optimize banking business processes, making
it possible for organizations to achieve:
Operational excellence — Transactional
banking processes help streamline and sim-
plify your business operations across product
and service lines.
Financial excellence — Integrated financial
and risk management processes support the
management of risk across the
enterprise.
Superior customer service — Customer
relationship management processes enable
• Financial analytics
• Fixed-term deposit
• Global trade services
• Incentive and commission management
• Indirect procurement
• Life-cycle data management
• Leasing
• Limit management
•L
 oans (mortgage, consumer, and
installment loans)
• Loyalty management
• Management accounting
• Market analysis and campaigns
• Monitoring of new and existing offerings
• Operational risk management
• Operations analytics
• Payments operations
• SAP Extended Procurement for Banking
• SAP Extended Sourcing for Banking
• SAP Financial Database for Banking
• SAP Hedge Management for Banking
• SAP Leasing for Banking
• SAP Limit Manager for Banking
you to acquire, maintain, and retain
customers as part of a customer-centric
business strategy.
Access to information, applications, and
services — provided for internal and external
users by SAP NetWeaver Portal.
SAP software is powered by the SAP
NetWeaver technology platform, the compre-
hensive integration and application platform
that supports enterprise solutions across
heterogeneous systems and organizational
boundaries.
• Price optimization
• Project and portfolio management
• Providing financial advice
• Real estate management
• Regulatory reporting
• Retirement plans
• Savings account
• Servicing of customers
• Strategic enterprise management
• Structured finance
• Talent management
• Travel management
• Workforce analytics
• Workforce deployment
• Workforce process management
• SAP Loans Management for Banking
•S
 AP Marketing, Sales, and Service for
Banking
• SAP Price Optimization for Banking
• SAP Profitability Management for Banking
• SAP Reserve for Bad Debts
SAP Fact Book 62

Insurance
With SAP for Insurance, organizations can
adapt quickly to changing needs while main-
taining the control and visibility necessary
to ensure profitable growth. Our solutions
integrate the entire insurance value chain—
from collection of premiums through payment
of claims. SAP for Insurance supports data
transparency, data integrity, and powerful
analytics for tactical and strategic decision
making and reporting.
Industry Specific Solutions
SAP for Insurance includes the following
industry-specific applications:
• SAP Claims Management
• SAP Financial Asset Management
• SAP Insurance Collections and
Disbursements
• SAP Incentive and Commission
Management
• SAP Reinsurance Management
SAP offers the SAP Business Suite of
business solutions, SAP supplementary
applications, SAP solutions for small and mid-
size businesses, specialized applications and
packaged solutions, and services from SAP
Services, powered by the SAP NetWeaver
platform.
SAP software is powered by the SAP
NetWeaver technology platform, the
comprehensive integration and application
platform that supports enterprise solutions
across heterogeneous systems and
organizational boundaries.
SAP Fact Book 63
 Industry Specific Solutions

Key Business Scenarios

SAP for Insurance allows clients to adapt to changing needs while maintaining control and visibility with solutions that help integrate the
entire insurance value chain from collection of premiums through payment of claims. Scenarios include:

• Acquisition and application creation • Indirect procurement • Reinsurance life-cycle management

•A
 pplication processing and policy • Life-cycle data management •R
 einsurance management for active
issuance reinsurers
• Management accounting
• Asset allocation • Sales accounting direct debit and credit
• Market research and product ideas
• Business partner management • Sales accounting direct payer
• Mid-term policy changes
• Claims accounting • Sales force management
• Operations analytics
• Claims handling and fulfillment • Sales planning and controlling
• Policy inquiry
• Corporate governance • Statutory reporting
• Policy updates
• Customer analysis and marketing • Subrogation/recovery
• Portfolio accounting
• Enterprise asset management • Talent management
• Portfolio controlling
• Financial accounting • Travel management
• Portfolio management
• Financial analytics • Treasury
• Product development and implementation
•F
 inancial customer care and dispute • Workforce analytics
• Product life-cycle management
management • Workforce deployment
• Project and portfolio management
• Financial supply chain management • Workforce process management
• Quality management
• Global trade management
• Real estate management
• Global trade services

SAP Applications Supporting Industry Solutions or Product Pool

•S
 AP Claims Management Health •S
 AP Financial Customer Information •S
 AP Policy Management Property and
Foundation for Insurance (Germany Management for Insurance Casualty for Insurance
version) •S
 AP Incentive and Commissions •S
 AP Reinsurance Management
•S
 AP Claims Management Property and Management for Insurance Foundation (for active)
Casualty for Insurance •S
 AP Investment Controlling for Insurance •S
 AP Reinsurance Management
•S
 AP Collections and Disbursements for Foundation (for passive)
•S
 AP Investment Management for
Insurance Insurance •S
 AP Reinsurance Risk Manager (for
•S
 AP Customer Service Management for active)
•S
 AP Marketing for Insurance
Insurance •S
 AP Reinsurance Risk Manager (for
•S
 AP Policy Management Foundation for
• SAP Extended Procurement for Insurance passive)
Insurance
•S
 AP Extended Sourcing for Insurance • SAP Sales Management for Insurance
•S
 AP Policy Management Life for
Insurance • SAP Statutory Reporting for Insurance

SAP Fact Book 64

 Industry Specific Solutions

Defense and Security

The SAP for Defense & Security set of

solutions helps organizations take control of
and ensure public security. These solutions
cover risk and intelligence management, case
and identity management, and command
and control with resource deployment. All
solutions are integrated in real time and outfit
organizations with powerful tools that
facilitate collaboration and communication
at all levels of interaction—among people,
information, and processes..

SAP Fact Book 65

 Industry Specific Solutions

Key Business Scenarios

The SAP for Defense & Security set of solutions helps public security organizations meet today’s emerging threats, from risk and intelli-
gence management, case and identity management, and command and control with resource deployment. Scenarios include:

Defense • Personnel management • Mobile materials management

• Analytics • Position plan management • Operational procurement
• Basic organization • Vehicle fleet management • Operations analytics
• Budget execution Defense Logistics • Procurement
• Budget formulation and preparation • Asset analysis • Procurement services
• Collective training • Asset life-cycle management • Production and deployment
• Controlling and analysis • Component maintenance • Project and portfolio management
• Corporate services • Configuration management • Project program management
•D
 eployment management of system • Contract management and administration • Public tendering
landscape • Corporate governance • Quality management
• Development of force goal • Customer service • Real estate management
• Development of force plan • Demilitarization and sales • Replenishment
• Development of force requirement • Depot level maintenance • Research and development
• Development of strategic plan • Enterprise asset management • Sales from stock
• Employee resource management •E
 nvironment, health, and safety • Sales order management
• Equipment management compliance management • Scrapping
• Financials • Financial accounting • Self services
• Grants management – grantee • Financial analytics • Systems engineering
• Human capital management • Financial supply chain management • Talent management
• Individual training • Incentive and commission management • Test and evaluation
• Locality management • Life-cycle data management • Transport
• Master data creation • Long-term storage • Transport planning
• Medical and health service • Maintenance and service planning • Transportation
• Mobile personnel • Maintenance program management • Travel management
• Operations support • Management accounting • Unit maintenance
• Organizational development • Manufacturing • Workforce analytics
• Organizational flexibility • Material supply planning • Workforce deployment
• Organizational management • Mobile maintenance

SAP Applications Supporting Industry Solutions or Product Pool

• SAP Defense & Security •S

 AP Force Generation for Defense & •S
 AP Incident Management for Defense &
Security Security
•S
 AP Force Deployment for Defense &
Security

SAP Fact Book 66

 Industry Specific Solutions

Healthcare

The healthcare industry faces many SAP offers the SAP Business Suite of
challenges: improving patient care, controlling business solutions, SAP supplementary
costs, and meeting government regulations. applications, SAP solutions for small and
midsize businesses, specialized applica-
SAP for Healthcare can help organizations tions and packaged solutions, and services
meet challenges by streamlining and integrat- from SAP Services, powered by the SAP
ing healthcare processes—administrative and NetWeaver platform.
patient-centric—on an open, growth-capable
platform. Installed in more than 800 organiza-
tions, the SAP portfolio allows organizations
to reduce costs and increase the amount of
time spent on patient care.

SAP Fact Book 67

 Industry Specific Solutions

Key Business Scenarios

SAP for Healthcare integrates procedures—from staffing and inventory to financials and patient-centric processes—on an open platform
designed for growth, providing an end-to-end solution for all administrative and clinical processes. Scenarios include:

• Budget management • Global trade services • Patient administration and services

• Case costing and controlling •H
 ealthcare-specific analyses; reporting • Prevention, care and after-care planning
and statistics • Project and portfolio management
• Coding and pricing controlling
• Indirect procurement • Quality management
• Corporate governance
• Invoicing and payment handling • Real estate management
•D
 iagnostic and treatment activities
coordination • Incentive and commission management • Resource planning and scheduling
• Enterprise asset management • Life-cycle data management • Staff management
•E
 nvironment, health, and safety • Logistics support • Talent management
compliance management • Management accounting • Travel management
• Financial accounting •M
 edical documentation and activities • Treasury
• Financial analytics capture
• Workforce analytics
• Financial supply chain management • Operations analytics
• Workforce deployment
• Global trade management • Partner relationship management
• Workforce process management

SAP Applications Supporting Industry Solutions or Product Pool

•C
 onnection Package for Collaborative •S
 AP Ambulatory Care Management for •S
 AP Supplier Relationship Management
Health Networks Healthcare and Logistics for Healthcare
• SAP Patient Management for Healthcare

SAP Fact Book 68


Higher Education and Research
By using SAP for Higher Education &
Research solutions, both public and
private universities—as well as multicampus
educational institutions, research agencies,
and medical colleges—are expanding student
services, improving financial performance,
enhancing operational visibility, support-
ing strategic decision making, and reducing
costs.
The result is better management of campus
activities, student life cycle, research, grants,
financials, operations, human capital, procure-
ment, and assets.
Industry Specific Solutions
SAP’s solution portfolio for higher education • Procurement
and research supports the full range of orga-
• Enterprise asset management
nizational processes:
• Business services
• Student life-cycle management
• Performance management
• Grants and funds management
SAP offers the SAP Business Suite of busi-
• Financial management, budgeting, and
ness solutions, SAP supplementary applica-
planning
tions, SAP solutions for small and midsize
• Relationship management, institutional businesses, specialized applications and
development, and enrollment management packaged solutions, and services from SAP
Services, powered by the SAP NetWeaver
• Governance and compliance
platform.
• Human capital management
SAP Fact Book 69
 Industry Specific Solutions

Key Business Scenarios

SAP for Higher Education & Research provides colleges, universities, and research agencies the ability to improve student services, gain
financial control, enhance operational visibility, improve strategic decision making and reduce costs. Scenarios include:

• Academic advising • Indirect procurement • Real estate management

• Academic profile • Institutional advancement • Strategic planning and execution
• Academic services • Institutional communications •S
 tudent communications and service
marketplace
• Academic structure and class scheduling • IT services
• Student financials
• Content development and management • Learning
• Student housing
• Corporate governance • Library and media management
• Student records
• Donor and alumni management • Life-cycle data management
• Talent management
• Enterprise asset management • Management accounting
• Travel management
•E
 nvironment, health, and safety • Market research and analysis
compliance management • Treasury
• On-campus services
• Financial accounting • Workforce analytics
• Operations analytics
• Financial aid • Workforce deployment
• Partnerships
• Financial analytics • Workforce process management
• Project and portfolio management
• Financial supply chain management • Global Trade Services
• Quality management
• Financials • Global Trade Management
• Recruitment and admission
• Incentive and commission management

SAP Applications Supporting Industry Solutions or Product Pool

• SAP Educational Services for Higher Education & Research

SAP Fact Book 70

 Industry Specific Solutions

Public Sector

As part of a public sector organization, In the SAP for Public Sector portfolio, SAP SAP software is powered by the SAP
organizations are under increasing pressure offers the SAP Business Suite of business NetWeaver technology platform, the compre-
to simplify and unify business processes, solutions, SAP supplementary applications, hensive integration and application platform
deliver new and innovative constituent SAP solutions for small and midsize busi- that supports enterprise solutions across
services, comply with changing mandates, nesses, specialized applications and pack- heterogeneous systems and organizational
and improve mission delivery and agency aged solutions, and services from SAP boundaries.
performance. Services, powered by the SAP NetWeaver
platform.
SAP delivers tailored solutions to support
defense, homeland security, and civilian
agencies; state, county, and local govern-
ments; and education institutions. The mission
of SAP Public Services is to help every
customer become a “best run” business.

SAP Fact Book 71

 Industry Specific Solutions

Key Business Scenarios

SAP for Public Sector delivers tailored solutions that simplify and unify business processes, deliver new and innovative constituent
services, comply with changing mandates, and improve mission delivery and agency performance. Scenarios include:

• Administration management • Financial customer care for public sector • Public tendering
• Budget execution • Financial management • Quality management
• Budget formulation and preparation • Global trade management • Real estate management
• Case management • Global trade services • Receivables and payables management
• Collections management • Grants management for grantee • Records management
•C
 onstituent services taxpayer • Grants management for grantor • Relationship Management
identification and returns processing • Incentive and commission management • Revenue accounting
• Contract management and administration •L
 ife-cycle data management project and • Talent management
• Employee resource management portfolio management • Travel management
• Enterprise asset management • Operational procurement • Workforce analytics
•E
 nvironment, health, and safety • Operations analytics • Workforce deployment
compliance management • Position plan management • Workforce process management
• Financial analytics • Procurement services

SAP Applications Supporting Industry Solutions or Product Pool

• SAP Electronic Toll Collection •S

 AP Incident Management for Defense • SAP Procurement for Public Sector
& Security •S
 AP Social Services Management for
•S
 AP Force Deployment for Defense &
Security •S
 AP Payment Processing for Public Public Sector
Sector •S
 AP Tax and Revenue Management for
•S
 AP Force Generation for Defense &
Security •S
 AP Payroll Processing for Nonprofit Public Sector
Organizations

SAP Fact Book 72

 Industry Specific Solutions

Manufacturing Industries

Aerospace AND Defense (A&D)

The SAP for Aerospace & Defense (SAP for
A&D) solution portfolio meets the needs of
aerospace and defense companies of all sizes
worldwide. SAP for A&D includes applications
that meet the unique needs of the major
segments in the aerospace and defense
industry, including aerospace and defense
manufacturers; maintenance, repair, and over-
haul (MRO) service providers; and airlines.
With SAP for A&D solutions, organizations
can control costs better, increase quality, get
to market faster, and improve their ability to
reach customers in a dynamic and competi-
tive market. All regardless of the size of your
company.
SAP for A&D customers is powered by the
SAP NetWeaver platform, an extensive inte-
gration and application platform that lays the
foundation for new cross-functional business
processes.

SAP Fact Book 73


Key Business Scenarios
Delivering capabilities to manage aerospace and defense business processes and drive operational excellence in areas such as business
acquisition management, lean Six Sigma manufacturing, new product development, and service parts planning. SAP is helping aerospace
and defense companies manage costs, reduce inventory, enhance customer relationships, ensure compliance and improve margins
through industry-defined scenarios such as:
• Advanced project manufacturing
• Aftermarket support
• Business acquisition management
• Contract and order management
• Cross-contract planning
• Demand and supply planning
•G
 overnment contractor financials
and billing
• Lean Six Sigma manufacturing
SAP Applications Supporting Industry Solutions or Product Pool
•S
 upplementary Applications: Emissions
Management, Product Definition,
Manufacturing Integration and Intelligence,
Resource and Portfolio Management
•S
 AP Aftermarket Service Management for
Aerospace & Defense
•B
 usiness Acquisition / Proposal
Management (by BearingPoint)
•D
 emand and Supply Planning for
Aerospace & Defense
•D
 uet®
Industry Specific Solutions
• Life-cycle data management • Project manufacturing
• Logistics execution • Project planning and execution
• Manufacturing models • Service management
• Marketing and business acquisition • Service parts fulfillment/planning
•N
 ew product development and • Spare parts optimization
introduction • Strategic/global sourcing
• Parts procurement • Supply chain planning
• Product life-cycle management • Warehouse management
• Program management • Warranty and returns management
•S
 AP ERP, SAP ERP options •S
 AP Marketing for Aerospace & Defense
•S
 AP Extended Manufacturing Planning • SAP NetWeaver (BI, MDM)
and Execution for Aerospace & Defense
•S
 AP Resource Management for
•S
 AP BusinessObjects Global Trade Professional Services
Services
•S
 AP Sales Management for
•S
 AP BusinessObjects governance, risk, Aerospace & Defense
and compliance (GRC) solutions
• SAP Service Parts Planning
•S
 AP Integration Package for SWIFT • Spare Parts optimization (by MCA)
•S
 AP Logistics and Fulfillment for • SAP Workforce Management
Aerospace & Defense
•S
 AP Manufacturing Execution
SAP Fact Book 74

Automotive
This solution map is for the automotive supplier sub-segment of the automotive industry. You can view solution maps for other automotive sub-segments online: http://buemain.wdf.sap.
corp:1080/socoview(bD1lbiZjPTAwMSZkPW1pbg==)/render.asp?id=E4752DD439BE44648FBDA1CE3C06077B&fragID=&packageid=74BA97B768AD1646996ECC11572A33DA&iv=
With the SAP for Automotive solution
portfolio, organizations get the solutions
needed to better understand, anticipate, and
optimize your business; collaborate across
the extended enterprise; and inspire
customers, employees, and shareholders by
delivering results.
SAP for Automotive combines SAP Business
Suite applications with tailored functionality
for all organizations within the auto, truck, and
heavy equipment ecosystem, including:
• Original equipment manufacturers (OEMs)
of automobiles, trucks, heavy equipment,
and specialty vehicles such as recreational
and utility vehicles
Industry Specific Solutions
• Sales and service organizations that focus
on selling and servicing automobiles, trucks,
heavy equipment, and recreational vehicles
• Component and material suppliers that
provide the required materials and product
development for the OEMs
With SAP applications, integrated with leading
business support and analytical software,
organiations can optimize key industry
business processes—and achieve key
business goals:
• Operational excellence with optimized
processes for operations management
• Superior customer value with optimized
processes for sales and service
• Product and service leadership with opti-
mized processes for product management
• Best people and talent with optimized
processes for workforce and talent
management
• Financial excellence with optimized
processes for financial performance
management
SAP for Automotive customers is powered by
the SAP NetWeaver platform, an extensive
integration and application platform that lays
the foundation for new cross-functional busi-
ness processes.
SAP Fact Book 75
 Industry Specific Solutions

Key Business Scenarios

Delivering capabilities to manage automotive business processes and drive operational excellence in areas such as business acquisition
management, lean Six Sigma manufacturing, new product development, and service parts planning. SAP is helping our customers manage
costs, reduce inventory, enhance customer relationships, ensure compliance and improve margins through industry-defined scenarios
such as:

•A
 ccount and contact management with
channel partners
• Brand and customer management
• Collaborative selling
• Customer management
• Fleet management and rental
• Importer service operations
• Interaction center
•L
 ead and opportunity management with
channel partners
• Leasing
• Order-to-delivery (built-to-order)
• Order-to-delivery (locate-to-order
• Order-to-delivery (used vehicle)
• Partner management
• Parts management
•Q
 uotation and order management for
business-on-behalf
• Service parts execution
• Service parts planning
• Vehicle life-cycle management
• Vehicle planning and forecasting
• Vehicle sales and administration
• Vehicle sales, warranty, service parts
• Vehicle service
• Warranty and returns management

SAP Applications Supporting Industry Solutions or Product Pool

•S
 upplementary Applications: Emissions •S
 AP BusinessObjects Global Trade •S
 AP Resource Management for
Management, Resource and Portfolio Services Professional Services
Management •S
 AP BusinessObjects governance, risk, •S
 AP Sequenced Manufacturing for
• SAP Aftersales Support for Automotive and compliance (GRC) solutions Automotive
• SAP Customer Relationship Management •S
 AP Integration Package for SWIFT •S
 AP Service Parts Planning for
Automotive
• SAP Dealer Business Management •S
 AP Marketing for Automotive
• Spare Parts optimization (by MCA)
•D
 uet • SAP NetWeaver (BI, MDM)
• SAP Vehicle Management for Automotive
•S
 AP ERP, SAP ERP Options •S
 AP Price and Margin Management
by Vendavo • SAP Workforce Management
•E
 xtended Warehousing and Logistics
for Automotive

SAP Fact Book 76


Chemical
SAP for Chemicals is a comprehensive set
of solutions designed for commodity and
specialty chemical manufacturers worldwide.
With SAP for Chemicals solutions, organiza-
tions can manage critical business processes,
including supply chain planning and execution,
manufacturing planning and execution, and
sales and marketing. Plus, organizations can
manage assets, analyze customer and sup-
plier data, and manage regulatory compliance
and other value-added processes.
Industry Specific Solutions
SAP solutions integrate commercial, manu- operations as business and market conditions
facturing, and financial processes, enabling change. And you can do all of this regardless
rapid and visible changes from the executive of the size of your enterprise.
suite to the plant and field level. As a result,
organizations gain the power to optimize
use of personnel, production resources,
and inventory. Better align their business
processes with suppliers and customers to
improve sales forecasting, purchasing, ship-
ping, and inventory management. And track
your performance and automatically adjust
SAP Fact Book 77

Key Business Scenarios
Delivering capabilities to manage chemical business processes and drive operational excellence in areas such as sales operations
planning and execution, quality management, recipe and batch management, and complex supply chain operations. SAP is helping
chemical companies manage costs, reduce inventory, enhance customer relationships, ensure compliance, and improve margins through
industry-defined scenarios such as:
• Bulk logistics management
•B
 usiness-to-business collaboration (CIDX,
RFID)
• CRM for process industries
• Customer service management
• Enterprise management and support
SAP Applications Supporting Industry Solutions or Product Pool
•S
 upplementary Applications: Emissions
Management, Product Definition,
Manufacturing Integration and Intelligence,
Resource and Portfolio Management
•S
 AP Commodity and Bulk Logistics for
Petrochemicals
•D
 uet
•S
 AP ERP, SAP ERP options
•E
 xtended Manufacturing, Procurement,
Sourcing and warehousing
Industry Specific Solutions
• Financial supply chain management
• Industry value network for chemicals
• Manufacturing planning and execution
• Quality management and compliance
• REACH add-on for EHS
• Recipe management, xPD, xRPM
•S
 AP BusinessObjects Global Trade
Services
•S
 AP BusinessObjects governance, risk,
and compliance (GRC) solutions
•S
 AP Integration Package for SWIFT
•S
 AP NetWeaver (BI, MDM)
•S
 AP Price and Margin Management by
Vendavo
•S
 AP Research and Development for
Chemicals
• Reliability-centered maintenance
• Research and development
• Sales and marketing management
• Supplier collaboration
• Supply chain planning and execution
• Vertical manufacturing integration
•S
 AP Resource Management for
Professional Services
• SAP Sales and Marketing for Chemicals
• SAP Service Management for Chemicals
•S
 AP Supply Chain Planning and
Collaboration for Chemicals
•S
 AP Visual information for Plants by NRX
(SAP VIP)
• SAP Workforce Management
SAP Fact Book 78
 Industry Specific Solutions

Consumer Products (CP)

This solution map is for the Food sub-segment of the consumer products industry. You can view solution maps for other consumer products sub-segments online: http://buemain.wdf.sap.
corp:1080/socoview(bD1lbiZjPTAwMSZkPW1pbg==)/render.asp?id=E4752DD439BE44648FBDA1CE3C06077B&fragID=&packageid=74BA97B768AD1646996ECC11572A33DA&iv=

SAP for Consumer Products allows consumer
products companies to respond to market
challenges and changes in consumer demand
by providing consumer insights and the ability
to act fast—so they can drive innovation,
integrate sales and marketing, and establish a
demand-driven supply network.
Over 30 years of experience working with
over 3,900 customers and the broadest set
of industry-specific capabilities for food and
beverage, home and personal care, consumer
durables, and apparel and footwear compa-
nies have made SAP the premiere choice in
the industry.

SAP Fact Book 79

 Industry Specific Solutions

Key Business Scenarios

• Data exchange and legal requirements • Go-to-market • Sourcing and procurement

• Demand fulfillment and execution • Integrated supply chain planning and • Strategic planning
execution • Time-to-market
• Enterprise management and support
• Sales execution

SAP Applications Supporting Industry Solutions or Product Pool

•S
 AP Industry Package for Consumer • SAP ERP
Products Companies • SAP NetWeaver

SAP Fact Book 80


Engineering, Construction, AND Operations
SAP for Engineering, Construction & Opera-
tions (SAP for EC&O) is a comprehensive set
of solutions that provide powerful software
to manage engineering, construction, and
operations, including plant contracting, home
building, and shipbuilding.
Industry Specific Solutions
With SAP for EC&O solutions, organizatins
can coordinate complex projects and adopt
new technologies. The solutions support
and enhance all business processes within
project and plant life cycles, so organizations
can increase performance and become more
competitive by collaborating closely with
suppliers, subcontractors, operators, and
customers. Regardless of a company’s size.
SAP offers the SAP Business Suite of
business solutions, SAP supplementary
applications, SAP solutions for small and mid-
size businesses, specialized applications and
packaged solutions, and services from SAP
Services, powered by the SAP NetWeaver
platform.
SAP Fact Book 81
 Industry Specific Solutions

Key Business Scenarios

With SAP for Engineering, Construction & Operations, customers can support the full range of business processes, from specification
and design to construction and manufacturing, while realizing exceptional collaboration with partners. Scenarios include:

• Asset portfolio • Financials • Project execution

• Common area management
• Contract and service level management
• Contract management
• Corporate Services
• Design and engineering
• Equipment and tool management
• Expediting and tracking
• Fabrication and assembly
• Human capital management
• Infrastructure management analytics
• Lease management
• Marketing and sales
• Materials management
• Operations support
• Opportunity management
• Planning and scheduling
• Project financials
• Project portfolio management
• Real estate portfolio management
• Service delivery and operations
• Subcontract management
• Supplier planning and contracting
• Workforce management and optimization

SAP Applications Supporting Industry Solutions or Product Pool

•S
 AP Equipment and Tools Management •S
 AP Opportunity Management for •S
 AP Supplier Relationship Management
for Engineering, Construction & Engineering, Construction & Operations for Engineering, Construction &
Operations Operations

SAP Fact Book 82


High Tech
This solution map is for the Software sub-segment of the High tech industry. You can view solution maps for other High tech sub-segments online: http://buemain.wdf.sap.corp:1080/soco
view(bD1lbiZjPTAwMSZkPW1pbg==)/render.asp?id=E4752DD439BE44648FBDA1CE3C06077B&fragID=&packageid=74BA97B768AD1646996ECC11572A33DA&iv=
High-tech products are turning up just about
every place you look. From the everyday
to the extraordinary, high technologies and
products are everywhere. Success depends
on how well high-tech companies address
ever-changing customer needs, quickly bring
innovative technologies to market, and find
new ways to advance into new markets
before their competitors do.
Meanwhile, high-tech manufacturers must
adhere to a growing number of government
regulations—and leverage outsourcing as a
way to reduce costs and risk, increase agility
and responsiveness to customer demand,
and broaden a company’s access to additional
manufacturing capabilities.
Industry Specific Solutions
Now, thanks to integrated SAP software better visibility and collaboration across
delivered through a standardized platform and business partners, optimize multichannel
architecture, companies in these industries sales and revenue management, and increase
can create, automate, and extend best-prac- operational effectiveness of all your business
tice processes across the entire enterprise: processes.
Software providers — Enhance sales and
Original equipment manufacturers – Work
channel management, customer service, tal-
across corporate boundaries with speed,
ent, and portfolio management; mitigate risks;
accuracy, innovation, and efficiency.
and achieve operational excellence through
better financial, compliance, and performance
Electronics manufacturing services
management.
(EMS) providers — Support a full range of
manufacturing services – including design,
SAP for High Tech customers is powered by
engineering, manufacturing, logistics, post-
the SAP NetWeaver platform, an extensive
manufacturing services, global distribution,
integration and application platform that lays
and after-sales support.
the foundation for new cross-functional busi-
Semiconductor, photovoltaic, and compo- ness processes.
nent manufacturers — Increase demand
responsiveness and supply agility through
SAP Fact Book 83
 Industry Specific Solutions

Key Business Scenarios

SAP for High Tech provides companies with an industry-specific solution that gives them the ability to meet demanding and shifting
customer requirements quickly and cost-effectively. SAP ERP provides cross-industry business fundamentals and end-to-end software
functionality for enterprise management and support—plus support for systems management—all enabled by the SAP NetWeaver
platform. SAP for High Tech provides 10 industry packages for customers with industry-specific support for their key business
processes in all industry segments.

Delivering capabilities to manage high tech business processes and drive operational excellence in areas such as business acquisition
management, lean Six Sigma manufacturing, new product development, and service parts planning. SAP is helping high tech companies
manage costs, reduce inventory, enhance customer relationships, ensure compliance, and improve margins through industry-defined
scenarios such as:

• Advanced project manufacturing • Innovation management • Sales force management

• Aftermarket support
• Channel management
• Channel sales execution
• Consulting and engagement management
• Contract and order management
• Demand and supply planning
• Distributed manufacturing
• Fulfillment and logistics
•G
 overnment contractor financials and
billing
• Lean Six Sigma manufacturing • Service management and execution
• Marketing and business acquisition • Service parts fulfillment/planning
•N
 ew product development and • Spare parts optimization
introduction •S
 trategic/global sourcing and
• Parts procurement procurement
• Product life-cycle management • Supply chain planning
•P
 rogram management/project planning • Warehouse management
and execution • Warranty and returns management
•Q
 uotation, contract, and order
management

SAP Applications Supporting Industry Solutions or Product Pool

•S
 upplementary Applications: Emissions •S
 AP BusinessObjects Global Trade •S
 AP Price and Margin Management by
Management, Product Definition, Services Vendavo
Manufacturing Integration and Intelligence, •S
 AP BusinessObjects governance, risk, •S
 AP Resource Management for
Resource and Portfolio Management and compliance (GRC) solutions Professional Services
•S
 AP Best Practices for High Tech •S
 AP Incentive and Commission • SAP Sales Management for High Tech
•B
 usiness Acquisition/Proposal Management • SAP Service Parts Planning for High Tech
Management (by BearingPoint) •S
 AP Integration Package for SWIFT •S
 AP Supplier Relationship Management
• SAP Customer Relationship Management •S
 AP Inventory Collaboration Hub for High Tech
• SAP Customer Service and Support •S
 AP Logistics and Fulfillment •S
 AP Supply Chain Collaboration for High
•S
 AP Demand and Supply Planning Tech
•S
 AP Manufacturing Execution
• Duet •S
 AP Transportation Operations for High
•S
 AP Marketing for High Tech
Tech
• SAP ERP, SAP ERP options • SAP NetWeaver (BI, MDM)
• SAP Workforce Management
•E
 xtended Manufacturing Planning and
Execution for High Tech

SAP Fact Book 84


Industrial Machinery and Components (IM&C)
SAP for Industrial Machinery & Components
(SAP for IM&C) is a comprehensive set of
solutions designed to integrate and streamline
the enterprise, increase competitive advan-
tage, and reduce costs. So organizations
can speed innovation and offer best-in-class
after-sales service.
Industry Specific Solutions
With a highly scalable, open-standards SAP for IM&C customers is powered by the
foundation that makes it easier for organiza- SAP NetWeaver platform, an extensive
tions to integrate ERP with manufacturing integration and application platform that lays
execution systems and automated manufac- the foundation for new cross-functional
turing systems running on the shop floor, business processes.
SAP for IM&C helps companies increase
business efficiency and reduce the overall
cost of manufacturing, regardless of your
company’s size.
SAP Fact Book 85

Key Business Scenarios
Delivering capabilities to manage industrial machinery and component business processes and drive operational excellence in areas such
as business acquisition management, lean Six Sigma manufacturing, new product development, and service parts planning. SAP is helping
companies manage costs, reduce inventory, enhance customer relationships, ensure compliance, and improve margins through industry-
defined scenarios such as:
• Accounts and contact management
• Activity management
•A
 dvanced request for proposal
• Advanced safety stock planning
•A
 lert management notifications
•A
 nalytics and reporting
•A
 vailable-to-promise (global)
• Bid optimization
• Billing and contract management
• Campaign management
• Category management
•C
 hannel marketing and sales
management
• Collaborative demand planning
• Complaints and returns management
• Contract and order management
• Cross-docking
• Customer service and support
• Delivery control monitoring
• Demand and supply planning
• Depot repair
• Detailed scheduling
• Distribution planning
• Dynamic/responsive replenishment
• Event management
• Emarketing, esales, eservice management
• Field services management
•H
 euristic-based supply network planning
and capacity leveling
Industry Specific Solutions
• Inbound processing and receipt •P
 urchase order collaboration (including
management contract manufacturing)
• Interaction center for marketing, sales, • Quotation and order management
and service • Release processing
• Interactive simulation capabilities • Request for proposal (advanced)
• Invoice management • Resource planning
•K
 anban/release processing • Sales planning and forecasting
•L
 ead management • Scheduling optimization
•L
 ean Six Sigma manufacturing • Segmentation and list management
•L
 egal contract creation and management • Service contract management
•L
 ife-cycle data management • Service marketing, sales, and analytics
•L
 ogistics execution • Shipment notification handling
•M
 alfunction tracing, tracking, and • Sophisticated auctions
monitoring
• Spend analysis (advanced)
•M
 anufacturing visibility
•S
 tatistical/causal/composite forecasting
•M
 arketing analytics including life-cycle planning
•M
 arketing resource management • Strategic/global sourcing
•M
 ultilevel supply and demand matching • Subcontracting management
(CTM)
• Supervision and control
•N
 ew product development and
introduction •S
 upplier enablement/negotiation/
qualification/collaboration/managed
•O
 perational contract creation, execution, inventory
and monitoring
• Supply chain event management
•O
 pportunity management
•S
 upply network collaboration /
•O
 utbound processing optimization / inventory projection
•P
 arts demand, inventory, supply, • Territory management
monitoring, and distribution planning
• Transport load building
•P
 ricing, billing, tracking, and settlement
•W
 arehouse management and visibility
•P
 roduct configuration and pricing (including event management and
•P
 roduction planning analytics)
•P
 romotion planning • Warranty and claims management
SAP Fact Book 86
 Industry Specific Solutions

SAP Applications Supporting Industry Solutions or Product Pool

•S
 upplementary Applications: Emissions
Management, Product Definition,
Manufacturing Integration and Intelligence,
Resource and Portfolio Management
•S
 AP Customer Relationship Management
• SAP Demand and Supply Planning
•D
 uet
•S
 AP ERP, SAP ERP options
•S
 AP Extended Warehousing and Logistics
for Industrial Machinery & Components
•S
 AP BusinessObjects Global Trade
Services
•S
 AP BusinessObjects governance, risk,
and compliance (GRC) solutions
•S
 AP Integration Package for SWIFT
•S
 AP Marketing for Industrial Machinery &
•S
 AP Service Operations Planning and
Execution for Industrial Machinery &
Components
•S
 AP Service Parts Planning for Industrial
Machinery & Components
•S
 AP Supply Chain Management
•S
 AP Supply Network Collaboration for
Industrial Machinery & Components

•S
 AP Extended Manufacturing Planning Components • SAP Supplier Relationship Management
and Execution for Industrial Machinery & •S
 AP NetWeaver (BI, MDM) • SAP Workforce Management
Components •S
 AP Sales Management

SAP Fact Book 87


Life Sciences
SAP for Life Sciences is a set of state-of-
the-art software solutions tailored to meet
the regulatory and business needs of life
sciences organizations worldwide. With SAP
for Life Sciences solutions, organizations
can improve their company’s operational
excellence while supporting innovation and
complex business models. As a result,
organizations can manage risk, meet
compliance requirements, improve product
quality—and drive growth.
Industry Specific Solutions
SAP is recognized globally as the industry leverage future-proof solutions and
leader for life-sciences solutions, with more technology that help companies successfully
than 1,000 customers worldwide. SAP for Life meet the requirements of a highly regulated
Sciences is scalable, supporting business and monitored industry.
processes for all types of enterprises—from
small biotechnology companies, to midsize
generic-drug manufacturers, to multibillion-
dollar ethical and OTC pharmaceutical
companies. Designed to meet the unique
challenges of life sciences organizations,
SAP for Life Sciences empowers you to
SAP Fact Book 88
 Industry Specific Solutions

Key Business Scenarios

SAP for Life Sciences provides companies with an industry-specific solution that enables them to meet the highly challenging issues in
this industry. SAP ERP provides cross-industry business fundamentals and end-to-end software functionality for enterprise management
and support—plus support for systems management—all enabled by the SAP NetWeaver platform. SAP for Life Sciences provides eight
industry packages for customers with industry-specific support for their key business processes in all industry segments.

• Demand and supply planning • Extended sourcing • Sales management

• Extended manufacturing • Extended warehousing and logistics • Supply network collaboration
• Extended procurement • Marketing

SAP Applications Supporting Industry Solutions or Product Pool

•S
 AP Industry Packages for Life Science • SAP NetWeaver • SAP ERP and ERP options
Companies
• Composite Applications

SAP Fact Book 89


Mill Products
SAP for Mill Products is a comprehensive set
of solutions that enable business processes
across the entire mill products enterprise. The
solutions empower organizations to integrate
commercial, manufacturing, and financial
processes—in order to gain full visibility into
operations, manufacturing, customers,
suppliers, and finance.
SAP for Mill Products enables organizations
to collaborate with customers and suppliers
and respond to changing supply chain and
Industry Specific Solutions
market conditions quickly and cost-effectively. SAP software is powered by the SAP
As a result, companies can turn strategy into NetWeaver technology platform, the
action across your enterprise to drive profit- comprehensive integration and application
able growth, regardless of company size. platform that supports enterprise solutions
across heterogeneous systems and
In this portfolio, SAP offers the SAP Business organizational boundaries.
Suite of business solutions, SAP supplemen-
tary applications, SAP solutions for small
and midsize businesses, specialized applica-
tions and packaged solutions, and services
from SAP Services, powered by the SAP
NetWeaver platform.
SAP Fact Book 90
 Industry Specific Solutions

Key Business Scenarios

Delivering capabilities to manage mill products business processes and drive operational excellence in areas such as sales operations
planning, quality management, supply chain planning and execution, and compliance. SAP is helping mill products companies manage
costs, reduce inventory, enhance supply chain operations, ensure compliance, and improve margins through industry-defined scenarios
such as:

•A
 sset commissioning and • Life-cycle data management • Operational procurement
de-commissioning • Maintenance operations management •P
 reventive maintenance and shutdown
• Complaint/claims management planning
•M
 anufacturing scheduling and execution
• Compliance management (EH&S) make-to-order • Quality management and compliance
• Customer interaction management •M
 anufacturing scheduling and execution •S
 ales order management for make-to-
make-to-stock order
• Demand and supply planning
• New product development •S
 ales order management for make-to-
• Global trade management
stock
•O
 nline sales for configurable products
• Internet sales for configurable material
(collaborative) • Strategic global sourcing
(collaborative)

SAP Applications Supporting Industry Solutions or Product Pool

•S
 upplementary Applications: Emissions •S
 AP Extended Manufacturing Planning •S
 AP Resource Management for
Management, Product Definition, and Execution for Mill Products Professional Services
Manufacturing Integration and Intelligence, •S
 AP BusinessObjects Global Trade • SAP Sales Management for Mill Products
Resource and Portfolio Management Services •S
 AP Supply Network Collaboration for
•S
 AP Customer Service and Aftersales •S
 AP BusinessObjects governance, risk, Mill Products
Support for Mill Products and compliance (GRC) solutions •S
 AP Transportation Operations for Mill
•S
 AP Demand and Supply Planning for Mill •S
 AP Integration Package for SWIFT Products
Products
•S
 AP Marketing for Mill Products •S
 AP Visual information for Plants by NRX
•D
 uet (SAP VIP)
•S
 AP NetWeaver (BI, MDM)
•S
 AP ERP • SAP Warehouse Management
•S
 AP Price and Margin Management by
Vendavo

SAP Fact Book 91


Mining
SAP for Mining is a set of solutions designed
to help organizations manage end-to-end
supply chain, control costs, increase profit-
ability, and improve customer service.
With SAP for Mining, organizations can
gain greater insight into mining operations
and improve both day-to-day and strategic
decision making. With stronger supply chain
Industry Specific Solutions
management capabilities, organizations can
raise the quality of output, enhance organi-
zational flexibility, lower costs, and improve
global competitiveness. Plus, the solutions
allow companies to collaborate with business
partners, acquire and service customers, and
gain competitive advantage—all regardless of
the size of the company.
SAP Fact Book 92
 Industry Specific Solutions

Key Business Scenarios

SAP for Mining is a proven comprehensive solution for customers of all sizes and has been deployed by a large global customer base.
This solution delivers 22 preconfigured mining industry scenarios which contain knowledge and expertise SAP gained by implementing
these for our pilot customers. They form the basis for SAP All-in-One for Mining mid-market solution. SAP’s Industry Value Network for
Mining brings together leading customers and partners to co-innovate new solutions for mining operations based on SAP‘s mining
business process platform.

•A
 sset commissioning and
de-commissioning
• Business planning and compliance
• Compliance management (EH&S)
• Contact-to-cash
• Demand and supply planning
• Enterprise asset management
• Enterprise management and support
• Global trade management
• Internet sales for configurable material
(collaborative)
• Life-cycle data management
• Maintenance operations management
•O
 nline sales for configurable products
(collaborative)
• Operational compliance
• Operational procurement
• Operations management
•P
 reventive maintenance and shutdown
planning
• Quality management and compliance
• Strategic global sourcing
• Supply chain management
• Supply management

SAP Applications Supporting Industry Solutions or Product Pool

•S
 upplementary Applications: Emissions •S
 AP Price and Margin Management by •S
 AP BusinessObjects governance, risk,
Management, Product Definition, Vendavo and compliance (GRC) solutions
Manufacturing Integration and Intelligence, •S
 AP Visual information for Plants by NRX •S
 AP Resource Management for
Resource and Portfolio Management (SAP VIP) Professional Services
•D
 uet •S
 AP Demand and Supply Planning for • SAP Supply Network Collaboration
• Industry Packages Mining • SAP Transportation for Mining
•G
 eneric Packages •E
 xtended Manufacturing, Procurement, • SAP Warehouse Management
Sourcing, Warehousing and Logistics
•S
 AP ERP, SAP ERP options
•S
 AP BusinessObjects Global Trade
• SAP NetWeaver (BI, MDM)
Services

SAP Fact Book 93


Oil and Gas
SAP for Oil & Gas is a set of solutions that
supports fundamental business requirements
while providing end-to-end solutions that
cover upstream, midstream, downstream,
and marketing processes from wellhead
to retail outlet. So organizations can lower
costs, increase profitability, and improve
competitiveness.
Industry Specific Solutions
SAP for Oil & Gas allows organizations to be
globally integrated while remaining region-
ally focused to forge stronger relationships
with partners, improve decision making, and
enhance organizational flexibility, all
regardless of company size.
SAP Fact Book 94

Key Business Scenarios
Delivering capabilities to manage oil and gas industry business processes and drive operational excellence in areas such as supply chain
planning and execution, quality, price and margin management, and enterprise compliance. SAP is helping customers manage costs,
reduce inventory, enhance operations, ensure compliance, and improve margins through industry-defined business scenarios such as:
• Bulk logistics management
• Collaborative supply chain management
• Complaint and returns management
•C
 omplaint and returns management
(mobile version)
• Cross-selling management (collaborative)
• Emissions management
SAP Applications Supporting Industry Solutions or Product Pool
•S
 upplementary Applications: Emissions
Management, Integrated Exploration
and Production, Resource and Portfolio
Management
•S
 AP Commodity and Bulk Logistics for
Petrochemicals
•S
 AP Demand and Supply Planning
•S
 AP Downstream Marketing and
Logistics for Oil & Gas
•D
 uet
•S
 AP ERP
• SAP Extended Procurement for Oil & Gas
Industry Specific Solutions
• Excess inventory management • Product development
• Financial supply chain management • Recipe management (xPD, xRPM)
•H
 osted shop for distributors management • Reliability centered maintenance
(collaborative) • Sales and operations planning
• Key account management • Sarbanes-Oxley planning and compliance
• Marketing management • Strategic sourcing (collaborative)
• Order management (mobile) • Vertical manufacturing integration
•S
 AP BusinessObjects Global Trade •S
 AP Supply Chain Planning and
Services Collaboration
•S
 AP BusinessObjects governance, risk, •S
 AP Supplier Relationship Management
and compliance (GRC) solutions for Oil & Gas
•S
 AP NetWeaver (BI, MDM) •S
 AP Transportation Operations
•S
 AP Price and Margin Management by •S
 AP Upstream Contracts Management
Vendavo for Oil & Gas
•S
 AP Resource Management for •S
 AP Upstream Production Management
Professional Services for Oil & Gas
•S
 AP Sales and Marketing Management •S
 AP Visual Information for Plants by NRX
(SAP VIP)
•S
 AP Secondary Distribution for Oil & Gas
•S
 AP Service Management
SAP Fact Book 95

Service Industries
Media
This solution map is for the newspaper and magazine publishers sub-segment of the Media industry. You can view solution maps for other media sub-segments online: http://buemain.
wdf.sap.corp:1080/socoview(bD1lbiZjPTAwMSZkPW1pbg==)/render.asp?id=E4752DD439BE44648FBDA1CE3C06077B&fragID=&packageid=74BA97B768AD1646996ECC11572A33DA
&iv=
SAP for Media is a comprehensive set of
business solutions designed to help organiza-
tions cope with the serious challenges driven
by digitization, the impact of new media,
convergence, market fragmentation, and
globalization. SAPs portfolio of software
solutions empowers organizations to
increase flexibility, drive innovation, and
support business-critical processes—in
order to increase profitability in this dynamic,
competitive environment.
SAP for Media supports industry-specific
business processes for broadcasting and
media agencies, entertainment, premium con-
tent publishing, and newspaper and magazine
publishing—regardless of company size.
Industry Specific Solutions
For broadcasters and media agencies, SAP
solutions support multi-channel program
planning, program production and purchasing,
and program asset management.
For newspaper and magazine publishers, SAP
solutions support customer management
and order processing for advertising sales,
subscription sales and distribution, and
retail sales.
For premium content publishers and enter-
tainment groups, SAP solutions cover rights
acquisition and sales, royalties and rights
management, and usage optimization, as well
as title life-cycle management, supply chain
management, sales and distribution, and
customer relationship management.
In the SAP for Media portfolio, SAP offers the
SAP Business Suite of business solutions,
SAP supplementary applications, SAP
solutions for small businesses and midsize
companies, specialized applications and
packaged solutions, and services from SAP
Services, powered by the SAP NetWeaver
platform.
SAP software is powered by the SAP
NetWeaver technology platform, the
comprehensive integration and application
platform that supports enterprise solutions
across heterogeneous systems and
organizational boundaries.
SAP Fact Book 96
 Industry Specific Solutions

Key Business Scenarios

SAP for Media solutions are designed to empower clients to increase flexibility and drive innovation while coping with challenges driven by
digitization, the impact of new media, convergence, market fragmentation, and globalization. Scenarios are broken into four segments:

• Broadcasting
• Entertainment
• Newspapers and magazines
• Premium content publishers
Please view the applicable industry map for more information.

SAP Applications Supporting Industry Solutions or Product Pool

•S
 AP Applications Supporting Industry •S
 AP Supplier Relationship Management •S
 AP Product Sales and Distribution for
Solutions or Product Pool for Media Media
• SAP Advertising Sales for Media •S
 AP License Sales for Media •S
 AP Supply Chain Management for Media
• SAP Product Development for Media • SAP Marketing for Media

SAP Fact Book 97


Retail
Retailers are operating in a world of constant
change that creates significant challenges
and opportunities. A slowing economy, rapid
globalization, abundant supply, and enhanced
access to information have triggered a shift
of power to shoppers—who are looking to
spend less than usual. Intensified competition
means that every retailer must find new and
powerful ways to innovate and differentiate as
quickly and efficiently as possible.
SAP for Retail is an end-to-end retail man-
agement solution that supports demand
management, merchandise management and
planning, store operations, and base finance
and HR functions for grocery, hardlines,
Industry Specific Solutions
and softlines retailers. With SAP for Retail,
organizations get the help needed to better
understand the business, anticipate business
needs, and inspire customers, employees,
and shareholders by delivering results.
SAP for Retail enables organizations to:
Build on shopper insight — Achieve a single,
unified understanding of shopper demand
to ensure business decisions are in line with
shopper expectations
Optimize your merchandise life cycle —
Streamline your merchandise management
environment to better understand shoppers
and anticipate trends
Streamline supply chain operations —
Manage and maintain visibility into your
supply chain to optimize delivery, replenish-
ment, warehouse and transportation
management, order fulfillment, and inventory
management
Differentiate the shopper experience —
Enhance your store operations and revenues
by delivering an outstanding shopping
experience
Improve corporate operations — Deliver
shareholder value and mitigate risk with
streamlined financial and human resource
solutions
SAP Fact Book 98
 Industry Specific Solutions

Key Business Scenarios

SAP for retail solutions support retail best practices and help streamline supply chain, merchandise, and corporate management and store
operations—so clients can focus on providing a differentiated shopping experience to their customers. Scenarios include:

• Adaptive supply chain • Item synchronization • RFID/master data management

• Advanced forecasting and replenishment • Merchandise and assortment planning • Sourcing and buying
• Customer sales and service • Multi-channel retailing • Store planning and management
• Enterprise management and support • Reconciliation management • Supply chain management
• Innovation management • Retail real estate management • Web-based workforce deployment

SAP Applications Supporting Industry Solutions or Product Pool

• SAP ERP • SAP Supply Chain Management

• SAP NetWeaver

SAP Fact Book 99


Professional Services
SAP for Professional Services is a compre-
hensive set of solutions designed to meet
the unique challenges of organizations that
provide project-based and managed services.
SAP for Professional Services solutions
address the specific needs of consulting,
audit and tax, legal, staffing, commercial
real estate, facilities management, and IT
services organizations—so organizations
can optimize complete client, employee, and
project life cycles.
Industry Specific Solutions
SAP for Professional Services enables
companies to develop and manage client
relationships, maximize resource utilization,
improve project and operational efficiency,
drive profitability, and adhere to government
regulatory requirements, regardless of
company size.
In the SAP for Professional Services port-
folio, SAP offers the SAP Business Suite
of business solutions, SAP supplementary
applications, SAP solutions for small busi-
nesses and midsize companies, specialized
applications and packaged solutions, and
services from SAP Services, powered by the
SAP NetWeaver platform.
SAP software is powered by the SAP
NetWeaver technology platform, the
comprehensive integration and application
platform that supports enterprise solutions
across heterogeneous systems and
organizational boundaries.
SAP Fact Book 100
 Industry Specific Solutions

Key Business Scenarios

SAP for Professional Services solutions address the specific needs of consulting, audit and tax, legal, staffing, commercial real estate,
facilities management and IT services organizations to optimize complete client, employee, and project life cycles. Scenarios include:

Professional Services •S
 ervice desk • Indirect procurement
• Client and contact management •S
 ervice level management • Incentive and commission management
• Client and project acquisition •S
 ervice order management • Infrastructure management
• Corporate governance •S
 ervice procurement •L
 ease management
• Enterprise asset management •T
 ime and expense management •L
 ife-cycle data management
•E
 nvironment, health, and safety •T
 ravel management •M
 anagement accounting
compliance management
•T
 reasury •M
 arketing and sales
•F
 inancial accounting
•W
 orkforce process management •M
 aterials management
•F
 inancial analytics
Commercial Real Estate •O
 perations analytics
•F
 inancial supply chain management
• Asset portfolio •O
 pportunity management
•G
 lobal trade services
• Common area management •P
 lanning and scheduling
• Incentive and commission management
• Contract and service level management •P
 roject and portfolio management
• Indirect procurement
• Contract management •P
 roject execution
• Invoice management • Corporate governance •P
 roject financials
•K
 nowledge management • Design and engineering •P
 roject portfolio management
•L
 ife-cycle data management • Enterprise asset management •Q
 uality management
•M
 anagement accounting •E
 nvironment, health, and safety •R
 eal estate management
•O
 perations analytics compliance management
•S
 ervice delivery and operations
•P
 erformance and compensation •E
 quipment and tool management
•S
 ubcontract management
•P
 ortfolio management •E
 xpediting and tracking
•S
 upplier planning and contracting
•P
 roject management •F
 abrication and assembly
•T
 alent management
•P
 roject resource management •F
 inancial accounting
•T
 ravel management
•P
 roposal and order management •F
 inancial analytics
•W
 orkforce analytics
•Q
 uality management •F
 inancial supply chain management
•W
 orkforce deployment
•R
 eal estate management •G
 lobal trade management
•W
 orkforce management and optimization
•R
 ecruitment and training •G
 lobal trade services
•W
 orkforce process management

SAP Applications Supporting Industry Solutions or Product Pool

•S
 AP IT Service Delivery for Professional •S
 AP Resource Management for •S
 AP Subcontractor Management for
Services Professional Services Professional Services
•S
 AP Business Development for •S
 AP Strategy and Planning for
Professional Services Professional Services

SAP Fact Book 101


Telecommunications
SAP for Telecommunications is a set of
leading-edge solutions that meet the needs of
a range of telecommunications enterprises.
SAP solutions include an unsurpassed range
of industry-specific functionality, including
support for convergent invoicing, contract
accounting, and dealer management.
SAP for Telecommunications offers end-to-
end solutions that can help organizations
integrate the entire business on a coherent
platform, streamline existing operations, and
Industry Specific Solutions
introduce efficient, future-proof business
functionality.
With SAP for Telecommunications, organiza-
tions can benefit from cutting-edge solutions
for the telecom markets of today and tomor-
row. So companies can grow the business
and set the stage for future success.
In the SAP for Telecommunications portfolio,
SAP offers the SAP Business Suite of
business solutions, SAP supplementary
applications, SAP solutions for small and mid-
size businesses, specialized applications and
packaged solutions, and services from SAP
Services, powered by the SAP NetWeaver
platform.
SAP software is powered by the SAP
NetWeaver technology platform, the compre-
hensive integration and application platform
that supports enterprise solutions across
heterogeneous systems and organizational
boundaries.
SAP Fact Book 102
 Industry Specific Solutions

Key Business Scenarios

SAP for Telecommunications offers end-to-end solutions that help clients integrate their entire business on a coherent platform by
streamlining existing operations and introducing efficient, future-proof business functionality. Scenarios include:

• Billing • Forecasting and replenishment • Project and portfolio management

•C
 ampaign management with channel • Global trade management • Project management
partners • Global trade services • Quality management
• Complaints and returns management • Incentive and commission management • Real estate management
• Contract management • Incentive and commission management •R
 eceivables management and payment
• Corporate governance handling
• Indirect procurement
• Credit risk and collections management • Reconciliation and closing
• Investment management
• Customer field service management •S
 ales and order management in call
• Invoicing and presentment
center
• Customer trouble management • Lead and opportunity management
•S
 ales and order management in dealer
• Dealer operations management • Life-cycle data management channel
• Demand and supply planning • Logistics management •S
 ales and order management in web
• Enterprise asset management • Management accounting channel
•E
 nvironment, health, and safety • Marketing and campaign management • Talent management
compliance management
• Network design and build • Travel management
• Financial accounting
•O
 perations analytics • Treasury
• Financial analytics
•O
 perations and maintenance • Workforce analytics
•F
 inancial customer care and dispute
•P
 artner management • Workforce deployment
management
•P
 roduct development • Workforce process management
• Financial supply chain management
•P
 roduct planning and prioritization

SAP Applications Supporting Industry Solutions or Product Pool

•S
 AP Customer Relationship •S
 AP Customer Financials Management for •S
 AP Extended Procurement for
Management and Order Management for Telecommunications Telecommunications
Telecommunications •S
 AP Dealer and POS Management for •S
 AP Extended Sourcing for
•S
 AP Convergent Invoicing for Telecommunications Telecommunications
Telecommunications •S
 AP Demand and Supply Planning for
Telecommunications

SAP Fact Book 103

 Industry Specific Solutions

Travel and Logistics Services

This solution map is for the airlines sub-segment of the travel and logistics services industry. You can view solution maps for other travel and logistics services sub-segments online:
http://buemain.wdf.sap.corp:1080/socoview(bD1lbiZjPTAwMSZkPW1pbg==)/render.asp?id=E4752DD439BE44648FBDA1CE3C06077B&fragID=&packageid=74BA97B768AD1646996
ECC11572A33DA&iv=

SAP for Transportation & Logistics solutions
support the unique business needs of rail-
ways, airlines, and toll collection companies,
as well as logistics service providers (LSPs)
—including ocean carriers, trucking compa-
nies, third-party logistics providers, supply
chain outsourcing companies, and freight-
forwarding companies.
With SAP for Transportation & Logistics, More than 1,200 transportation and logistics
organizations can integrate the entire enter- services companies worldwide are using
prise on a single business process platform SAP solutions to run their businesses.
—enabling organizations to perform core
operations, connect to customers, and gain
visibility across organizations, while reducing
operating costs, securing new business, and
developing new products.

SAP Fact Book 104

 Industry Specific Solutions

Key Business Scenarios

SAP for Travel & Logistics Services solutions integrate an entire enterprise on a single business process platform—while reducing operat-
ing costs, connecting with customers, securing new business, and developing new products. Scenarios include:

• Industry solution map for airlines

• Industry solution map for logistics service providers: x-party logistics
• Industry solution map for postal services
• Industry solution map for railways
Please view the applicable industry solution map for more information.

SAP Applications Supporting Industry Solutions or Product Pool

• Airlines • Railways
• Logistics service providers • Postal services

SAP Fact Book 105

 Industry Specific Solutions

Utilities

This solution map is for one sub-segment of the utilities industry. You can view solution maps for other utilities sub-segments online: http://buemain.wdf.sap.corp:1080/socoview(bD1lbiZjP
TAwMSZkPW1pbg==)/render.asp?id=E4752DD439BE44648FBDA1CE3C06077B&fragID=&packageid=74BA97B768AD1646996ECC11572A33DA&iv=

SAP Fact Book 106


SAP for Utilities solutions support role-
specific business processes in the utilities
industry, addressing the needs of companies
in the generation, transmission and distribu-
tion, retail and services, and water segments.
With SAP’s comprehensive suite of appli-
cations, integrated with leading business
support and analytical software, organizations
can optimize key end-to-end business
processes—and achieve key business goals:
• Best people and talent with optimized
processes for workforce and talent
management
Key Business Scenarios
SAP for Utilities solutions help to improve operational efficiency, mitigate risk, and increase profitability, helping clients gain enterprise-wide
visibility for better decision making and improved responsiveness in mission-critical areas. Solution areas include:
• Generation
• Retail
• Transmission and distribution
• Water utilities
Please view the applicable industry solution map for more information.
SAP Applications Supporting Industry Solutions or Product Pool
•S
 AP Collaborative Services Management
for Utilities
•S
 AP Customer Financial Management for
Utilities
•S
 AP Customer Relationship Management
and Billing for Utilities
Industry Specific Solutions
• Maximum energy efficiency with energy
capital management processes for
optimizing energy portfolios and smart
meter data integration
• Financial excellence with optimized
processes for financial performance
management
• High-performing assets with optimized
processes for enterprise asset management
• Operational excellence with optimized
processes for operations management
• Superior customer value with optimized
processes for sales, marketing, and service
•S
 AP Energy Data Management for
Utilities
•S
 AP Extended Sourcing for Utilities
•S
 AP Meter Data Management for Water
Utilities
In the SAP for Utilities portfolio, SAP offers
the SAP Business Suite of business solu-
tions, SAP supplementary applications, SAP
solutions for small businesses and midsize
companies, specialized applications and
packaged solutions, and services from SAP
Services, powered by the SAP NetWeaver
platform.
SAP software is powered by the SAP
NetWeaver technology platform, the compre-
hensive integration and application platform
that supports enterprise solutions across
heterogeneous systems and organizational
boundaries.
•S
 AP Resource and Supplier Management
for Utilities
•S
 AP Technical Asset Management for
Utilities
SAP Fact Book 107

Wholesale Distribution
SAP for Wholesale Distribution is a set of
state-of-the-art software solutions designed
to help organizations improve operational
excellence and profitability while supporting
innovative business models and customer
services.
Industry Specific Solutions
With SAP for Wholesale Distribution,
organizations can optimize key business
requirements while enabling adaptive change,
integration, and collaboration. Plus, organiza-
tions can leverage support for radio frequency
identification, master data management, and
comprehensive business intelligence—giving
more power to drive innovation and growth.
SAP for Wholesale Distribution is powered
by the SAP NetWeaver platform, an exten-
sive integration and application platform that
lays the foundation for new cross-functional
business processes. SAP NetWeaver
enables innovative processes such as radio
frequency identification (RFID), master-data
management, and comprehensive business
intelligence.
SAP Fact Book 108
 Industry Specific Solutions

Key Business Scenarios

SAP for Wholesale Distribution solutions are designed to help improve operational excellence and provide clients the ability to optimize
key business requirements while enabling adaptive change, integration, and collaboration. Scenarios include:

• Account and contact management • Financial accounting • Procure-to-pay

• Billing and collections management • Financial analytics • Profitability analytics
• Broker trading • Global trade management • Project and portfolio management
• Chargeback management • Global trade services • Purchasing
• Collaborative services • Import – compliance management • Quality management
• Corporate governance • Import – customs management • Sales order processing
• Customer agreement management • Import – declarations to government • Supplier management
• Customer returns management • Import – risk management • Supplier rebate management
• Customer services • Incentive and commission management • Supplier returns management
• Demand and supply planning • Indirect procurement • Supply chain execution
• Enterprise asset management • Inventory management • Supply chain visibility and control
• Export – compliance management • Investment buying • Transportation management
• Export – customs management • Lead and opportunity management • Treasury
• Export – declarations to government • Load building • Warehouse management
• Export – risk management • Management accounting • Workforce analytics
•F
 ield account and contact management • Operations analytics • Workforce deployment
with CRM mobile sales • Operations support • Workforce process management
•F
 ield opportunity management with • Planning
mobile sales

SAP Fact Book 109


SAP Applications Supporting Industry Solutions or Product Pool
• SAP Customer Analytics for Retail
•S
 AP Demand and Supply Planning for
Retail and Wholesale Distribution
•S
 AP Point-of-Sale (SAP POS) for Retail
and Wholesale Distribution Industries
• SAP Point-of-Sale Base
•S
 AP Extended Manufacturing for Retail
and Wholesale Distribution
•S
 AP Extended Procurement for Retail and
Wholesale Distribution
•S
 AP Extended Sourcing for Retail and
Wholesale Distribution
•S
 AP Extended Warehousing and Logistics
for Retail and Wholesale Distribution
Industry Specific Solutions
•S
 AP Forecasting and Replenishment for
Retail and Wholesale Distribution
•S
 AP Markdown Optimization for Retail
•S
 AP Marketing for Retail and Wholesale
Distribution
•S
 AP Merchandise and Assortment
Planning for Retail and Wholesale
Distribution
•S
 AP Merchandising for Retail and
Wholesale Distribution
• SAP POS Data Management
•S
 AP Point-of-Sale Loss Prevention for
Retail
• SAP Price Optimization for Retail
•S
 AP Promotion Optimization and
Merchandising Layout
•S
 AP Sales for Retail and Wholesale
Distribution
•S
 AP Service for Retail and Wholesale
Distribution
•S
 AP Service Parts Planning for Retail and
Wholesale Distribution
•S
 AP Store Loyalty Program for Retail
•S
 AP Supply Network Collaboration for
Retail and Wholesale Distribution
•S
 AP Transportation Operations for Retail
and Wholesale Distribution
•S
 AP Workforce Deployment for Retail and
Wholesale Distribution
SAP Fact Book 110
 SAP SERVICES
SAP Services help customers to maximize
their success through a combination of SAP
experts, methodologies, tools and certified
partners — plus a comprehensive portfolio of
service offerings.
These offerings span all phases of a solution
life cycle, from planning to building to running,
so that customers can align their IT and busi-
ness strategies, get their software up and run-
ning fast and keep it operating at peak levels
— ensuring that it supports business goals.
SAP offers a broad selection of services
by subject:
SAP BusinessObjects consulting services
— Provides consulting to help you optimize
your solutions for business intelligence (BI),
enterprise performance management (EPM),
and governance, risk, and compliance (GRC)
Business process outsourcing — Supports
business process outsourcing (BPO) provid-
ers in setting up BPO services that generate
sustainable business value
Consulting services — Offers best-in-class
consulting through planning, implementation,
and optimization services
Custom development — Incorporates SAP
development strategies to deliver solutions
that meet unique business goals
Financing of SAP solutions — Provides
companies with affordable, all-inclusive, and
predictable financing options that cover the
entire cost of your SAP solution
Hosting services from SAP partners — Pro-
vides access to a network of SAP Partners
that offer expert-level hosting services deliv-
ered around-the-clock and around the globe
SAP Fact Book 111

Product and service introduction — Provides
a standardized process for introducing all SAP
products to the market, helping customers
achieve rapid business value
Run Services — Offers expert guidance in
optimizing the operations life cycle of an SAP
solution, helping organizations increase IT
services, improve operational performance,
and reduce IT costs
SAP Application Management — Provides
the 24/7, level-one and level-two support you
need to manage and optimize the performance
of your SAP landscapes – in part or in whole,
anytime, anywhere
SAP NetWeaver Master Data Management
— Offers a comprehensive portfolio of tai-
lored and targeted services for supporting the
master data management life cycle at the level
of engagement
Services for the banking industry —
Provides guidance in planning, implement-
ing, and rolling out SAP for Banking, helping
you make the right decisions, and deploy the
appropriate applications, that best support
your overall business strategy
Services for SOA — Offers a proven,
enterprise-oriented approach for adopting and
operating SOA
Software maintenance and support —
Provides services for planning, implementa-
tion, and operations
SAP SERVICES
Tools, technologies, and methodologies —
Deliver the capabilities and knowledge that
minimize total cost of ownership and maximize
your return on investment in SAP solutions
Upgrade to SAP ERP — Delivers comprehen-
sive upgrade services, tools, and content to
support the smooth implementation of low-risk
and cost-effective upgrade projects.
Facts about SAP Services
•1
 40,000 installations in more than 120
countries
• 77 training centers
• 7 global support centers
•M
 ore than 7,700 employees in service
and support
•1
 3,000 SAP consulting and education
employees
• 185,000 certified partner employees
• Complete support coverage of all
industries, solutions, and life-cycle
phases
• More than 35 years’ experience
• 9 custom development centers in
Europe, Asia, and the Americas
• 4 custom data centers
• Genuine 24/7 support
SAP Fact Book 112
 SAP IN THE MARKETPLACE
The SAP Ecosystem
The SAP ecosystem responds to a grow-
ing need for a more collaborative business
approach – an approach designed specifically
to deliver unparalleled customer value. The
SAP ecosystem puts customers in the center
of a dynamic universe that includes SAP, other
customers, partners, and individuals.
The SAP Ecosystem
Advantage: Connecting
Customers, Partners,
and Individuals
Through an orchestrated set of activities and
initiatives customers access a diverse set
of relationships and resources that include
partner solutions and services and SAP
Communities of Innovation. The advantage?
Customers achieve breakthrough results that
accelerate innovation, improve ROI.
Our ecosystem approach includes several
industry-leading innovations. One example is
the SAP EcoHub – an online solution market-
place where customers can discover, evalu-
ate, and buy proven solutions from SAP and
our partners.
SAP Ecosystem at Work:
Delivering Value through
Three Core Capabilities
The SAP ecosystem delivers value to our c
ustomers through industry-focused excel-
lence, communities of innovation, and orches-
trated innovation through diverse resources.
Industry-Focused Excellence — The SAP
ecosystem provides customers with a
superior approach to address unique chal-
lenges specific to their industries. It cultivates
industry solutions and product roadmaps by
bringing together customers, independent
software vendors, system integrators, tech-
nology vendors, and SAP to form a network of
groups focused on fulfilling top-priority, high-
value business and technology needs.
SAP Fact Book 113

Community-Powered Results — SAP helps
businesses thrive through the strength of
its communities. These communities distin-
guish SAP as the leader in coordinating and
harnessing the collective knowledge of all
ecosystem participants to achieve results –
fast – by interacting with others engaged in
similar roles and tasks.
Orchestrated Co-Innovation — The SAP eco-
system brings together diverse relationships
and resources to help drive the next genera-
tion of solutions with SAP development efforts.
For over 30 years and spanning 25 industry
segments, the SAP ecosystem and partner
network has yielded new insights and expanded
competitive solutions for customers.
SAP’s customer-focused ecosystem offers
a universe of possibilities for customers and
partners striving to achieve more for their
business.
Communities of
Innovation
Within the ecosystem, the SAP communities
of innovation distinguish SAP as the leader in
orchestrating and harnessing the collective
power of our developers, partners, and
customers to usher in the new era of SOA.
Our communities provide forums for individu-
als, companies, industries at large, and SAP
experts to work together to share ideas,
expertise, and experiences — and co-innovate
SAP IN THE MARKETPLACE
with SAP solutions. SAP launches communi-
ties based on strategic initiatives and
customer input.
SAP Developer Network
(SDN)
With more than 1.6 million registered users in
more than 200 countries, SDN is the central
resource for the SAP ecosystem to collabo-
rate and co-innovate in developing solutions
on the SAP NetWeaver platform and to
contribute to the pool of shared knowledge
among independent software vendors (ISVs),
systems integrators (SIs), developers, and
consultants. SDN can be accessed free of
charge at http://sdn.sap.com.
Business Process Expert
Community
Standing side-by-side with SDN as a resource
and collaboration environment, the Business
Process Expert Community has enrolled more
than 590,000 members across 200 countries
and territories.
The business process expert is an emerging
role that encompasses business analysts,
business consultants, process consultants,
application consultants, and process develop-
ers. The Business Process Expert Community
can be accessed free of charge at http://bpx.
sap.com.
Enterprise Services
Community
The Enterprise Services Community program
is a dynamic network of customers and part-
ners from diverse industries who collaborate
to define new enterprise services and share
ideas and innovations. This collaboration
yields an evolving set of enterprise services
that SAP makes available to partners through
Enterprise Services Repository in SAP
NetWeaver. By participating in this community,
partners can play a significant role in helping
define enterprise services created by SAP
and partners. For more information, please
visit the service-oriented architecture (SOA)
section in the SAP Developer Network com-
munity site.
Introduced in April 2006, Enterprise Services
Community (ES Community) currently has
more than 320 members working collabora-
tively to define enterprise services. There are
currently 115 community definition groups
and 10 advisory groups focusing on topics
such as: enterprise services for the banking
industry; cross-industry applications of radio
frequency identification (RFID); enterprise
services for mobile; enterprise services for
the healthcare industry; and tax and revenue
management for the public sector industry. ES
Community can be accessed at https://www.
sdn.sap.com/irj/sdn/developerareas/esa/esc.
SAP Fact Book 114

SAP BUSINESSOBJECTS
COMMUNITY
The SAP BusinessObjects Community is a
powerful resource for developers, IT users,
partners, and business users who are building
or extending solutions that enable business
users to access, analyze, and share data
within and outside their organizations.
Industry Value Networks
There are currently 16 active industry value
networks (IVNs), bringing together customers,
partners, and SAP to co-innovate and quickly
develop solutions to solve industry-specific
customer challenges in the banking, chemi-
cals, consumer products, forest and paper,
high-tech, oil and gas, public sector, and retail
industries. For more information, please visit
http://www.sap.com/ecosystem/communi-
ties/ivn/index.epx.
SAP ECOHUB
SAP EcoHub is an online marketplace of
SAP and partner solutions. The SAP EcoHub
site allows customers to discover, evaluate,
and buy the right solution, and then find the
right deployment partners based on industry,
geography, or line of business. For partners,
SAP EcoHub provides easy reach to custom-
ers and branding credibility, as well as several
opportunities for co-marketing their solutions.
For additional information about SAP EcoHub,
please visit http://ecohub.sap.com.
SAP IN THE MARKETPLACE
CO-INNOVATION LAB
The SAP Co-Innovation Lab offers a hands-on
environment for SAP, our customers, and part-
ners to collaboratively innovate, accelerate,
and showcase new business solutions and
technologies. Results focus on opportunities
to increase business value and lower the total
cost of ownership of SAP solutions.
SAP’s customers and partners work together
in the Co-Innovation Lab to leverage benefits
of service-oriented architecture and SAP
solutions to serve as customers’ business
process platforms to support their business
processes. Customers and partners can visit
the Co-Innovation Lab to evaluate the latest
SAP and partner solutions in a simulated, real-
world infrastructure — taking advantage of the
efficient working environment to execute new
projects.
The lab features a simulated, heterogeneous
data center, incorporating hardware and infra-
structure software from various vendors. This
environment accurately simulates real-world
performance, with the security required for
internally or externally accessible business
applications.
The SAP Partner
Ecosystem
At SAP, we recognize the vital role our part-
ners play in our ecosystem—a community of
organizations and individuals focused on a
common goal—customer success. Our part-
ner programs provide a strong foundation of
support and collaboration that fosters unparal-
leled value and mutual business success for
our customers, our partners, and SAP.
The results? Wide-ranging access to proven
business solutions. Rapid, cost-effective
installation and implementations that acceler-
ate ROI. Complete life-cycle support to lower
total cost of ownership and further increase
customer satisfaction. Solutions sold and
serviced by organizations that understand the
unique industry and geographic requirements
of their customers.
Our partners share SAP’s passion for
customer value. Together we create a thriving
ecosystem in which our valued partners can
be successful—a win-win situation for all.
SAP is committed to supporting our partners
through our award-winning, recognized partner
programs, like SAP PartnerEdge for small
businesses and midsize companies. These
partner programs focus on:
• Greater market exposure and expanded
business opportunities
SAP Fact Book 115

• Rewards for sales success, solution
development, and the ability to satisfy our
mutual customers
• Joint sales and marketing initiatives
• Access to a broad and growing customer
base
• Market development funding
• Technical expertise on SAP platforms and
solutions
• Co-innovation and co-development
• Collaborative planning and execution
Partnership Categories
SAP offers global and local partnership cat-
egories for every strategic business area and
customer need in all market segments. So, no
matter your area of expertise, you can grow
your business by aligning with SAP:
SAP PartnerEdge
Software solution partners — SAP’s
software solution partners develop integrated
applications that have passed the certification
or validation process. Additionally, organiza-
tions that integrate data, intellectual property,
or information services are classified in the
software solution partner category.
SAP IN THE MARKETPLACE
Services partners — SAP’s services
partners are consultative organizations that
help SAP customers implement and integrate
SAP solutions, optimize business processes,
and provide strategic business consulting.
SAP channel partners (for small businesses
and midsize companies) — These partners—
including those who develop solutions for
SAP Business One—sell, build, and deliver
SAP solutions that offer fast implementation,
affordability, and flexibility. Channel partners
help meet exacting needs of the expanding
small business and midsize company market,
through SAP PartnerEdge.
Other Partner Categories
Education partners — Education partners
work with SAP to deliver high-quality,
professional training in SAP solutions and
technology.
Hosting partners — These partners offer a
full portfolio of hosting services for SAP
solutions.
Support partners — SAP works with partners
to ensure that our customers receive the best
possible support throughout the life cycle of
SAP solutions.
Technology partners — SAP works with
leading technology vendors to provide the
infrastructure for SAP solutions, including
hardware platforms, databases, storage
systems, networks, and mobile devices.
As an SAP partner, you can participate at
varying levels of commitment—from far
reaching global alliances to local, industry
specific collaborations. At every level, you can
rely on SAP for intensive, back-office market-
ing support, sales support, technical services,
training, and certification opportunities.
Additional information about the SAP partner
ecosystem can be found at http://partner.sap.
com/.
Helpful Links
http://www.sap.com/ecosystem/partners/
partnerwithsap/index.epx
http://partner.sap.com/
softwaresolutionpartner@sap.com
http://ecohub.sdn.sap.com/irj/ecohub/
SAP Fact Book 116