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AVA Publishing SA English Language Support Office www.avabooks.com AVA Academia

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Contents

A note from the publisher Basics Creative Photography Forthcoming in Fall 2011
002 02: Context and Narrative 013
004

Why our books sell AVA’s analytics

003 Design for Sustainable Change 014
005

Distributors
Basics Fashion Design 07: 016
Menswear
006
Title index
018
Basics Fashion Design 08:
Styling
007

Fashion Merchandising
008

Basics Design 02: Layout

009

Packaging the Brand

010

Basics Landscape Architecture

02: Ecological Design
011

The Fundamentals of
Printed Textile Design
012

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A note from the publisher
As part of our ongoing interaction with our
academic and student audience, we continually
solicit feedback on our books; how they are
used in an educational and business context
and, more subjectively, how our readers respond
to the style and presentation of the content.
One thing in particular is becoming increasingly
clear: the applied visual arts, in all their forms,
have become a pervasive part of international
culture and business. Visual language is now the
global lingua franca of communication.
AVA books are designed to respond to this.
Accessible to all cultures, our books are
currently available in more than 20 languages
(recent editions include those in Turkish,
Arabic and Indonesian). In addition, the design
of the content in our books aims to promote
and enhance understanding at all levels.
002 AVA Academia
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As design becomes an increasingly larger
component of the business process, AVA
titles have evolved to reflect this. In addition
to our already successful design management
and marketing disciplines, we will be launching
a new series of books devoted to fashion
management, the first of which is Fashion
Merchandising. This will be followed by a
Fundamentals title covering the subject and
a range of Basics books focusing on different
aspects of fashion management and promotion.
In addition to this, we are launching another
range of titles devoted to textile design.
These books will explore the multi-disciplinary
nature of this exciting subject in the contexts
of fashion, product design and architecture.
The first title in this series, The Fundamentals
of Printed Textile Design (to be published in
June 2011) will be followed by a range of Basics
titles exploring key areas of textile design.
AVA’s evolution will not stop here! There are
a myriad of other business and creative areas
to be explored and our very own discipline
of publishing is developing apace as an area of
undergraduate study where, surprisingly, very
little has been previously published. We are
planning to rectify this in 2012 with a new range
of books on the subject.
Many of our books are now available in eBook
format and we will be extending the availability
of our digital titles as new channels from Apple,
Google and Amazon, amongst others, become
available. Both our print titles and eBooks are
available for purchase at www.avabooks.com.
We thank you for your continued support
of our titles, which we hope remain a leading
provider of design and business education
around the world.
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Why our books sell

Here at AVA, we value the feedback we

receive from our readers. We believe
our books respond to the needs of students
and academics in a number of ways.
} 1
Academic authority
Only leading academic authorities
write and review our books

2
Academic standing
AVA titles are adopted, used and
referenced by leading academic
institutions across the world

3
8
Accessibility
Our books are written from
an innovative, international,
educational and relevant viewpoint

9
Information presentation
Our visual approach presents
information in a clear, accessible
and engaging fashion

Subject relevance 10
Our books are structured according Cross-audience appeal
to existing curricula to ensure Aspiring students, students
they meet student requirements in education and those making
the transition from education
4 to practice buy our books. They
Innovation are also used by practitioners
We cover new subject areas working across the visual arts
and offer new treatments in the for a range of clients and by
presentation of information individuals who want to understand
aspects of the applied visual arts
5 for commercial, professional or
Range personal reasons
Our books cover an unrivalled range
of subject areas and experience
levels across the visual arts

6
Quality
We place high value on the look
and feel of our books

7
Affordability
We believe our books are
reasonably and affordably priced

www.avabooks.com 003

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b Creative Photography
Maria Short is a photographer,
educator and writer. She currently
runs photographic workshops
in schools and colleges and is
a part-time lecturer in photography
at the University of Brighton, UK.
Maria has an MA in Sequential
Design and her work takes its
inspiration from the use of visual
metaphors in pictorial story-telling.
Much of her photographic practice
is built around her knowledge
of the equine industry; working
to editorial and advertising briefs.
Her current research work
involves photographing the use
of horses to enrich the lives of
disadvantaged teenagers.
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Basics Creative Photography 02: Context and Narrative
Maria Short
Basics Creative Photography 02:
Context and Narrative provides an
inspiring look at the way in which
context and narrative help shape
and form photographs, from the
initial idea through to the resulting
polished photograph.
Many experienced photographers
and artists are intuitive in
their image-making process,
subconsciously using their visual
awareness to create, technically
produce and edit their work.
Context and Narrative explores
the structure and method behind
the process of constructing
a meaningful image, helping
students to apply theories to their
own photographic work, and identify
the significant ingredients which
together constitute a successful
photograph.
! Your books are beautiful and visually stimulating.
Lindsay Chenault / Westwood College / USA
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Key features
Discusses the importance
of context and narrative in
the creation of original and
impactful photography.
Includes case studies and
exercises that can be used by
both students and educators.
Features a wide range of
illustrative photography from
professionals, amateurs and
students alike.
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Readership
Intermediate
Our Basics books provide readers
with an in-depth exploration of
each of the topics introduced in the
Fundamentals titles. These books
offer both a theoretical and practical
approach, supported by examples
and exercises.
Individual titles can form the basis
of specific modules, while the
series as a whole functions as
a comprehensive reference tool
and can be called upon at any
stage of a student’s education.
While every effort has been taken to carry out instruction to customers satisfaction
NO RESPONSIBILITY liability will be accepted for errors
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ava spring 2011 cat text final_OK
R Design Management
Anne Chick is director of
the Sustainable Design Research
Centre at Kingston University,
UK. Until recently, she was
director of the Sustainability
in Practice Network within
WestFocus (a consortium
of seven universities). She is
adjunct professor in the Faculty
of Environmental Design at the
University of Calgary, Canada,
an associate editor of the Design
Journal and a Design Studies
journal referee.
Paul Micklethwaite is
a research fellow in sustainable
design at Kingston University,
UK. Paul undertakes research,
knowledge transfer and
enterprise activities across
a wide range of areas within
sustainable design. His areas
of research interest include design
and manufacture with recycled
materials and ‘green’ branding.
8/17/10 9:59 AM
Design for Sustainable Change
Anne Chick and Paul Micklethwaite
Design for Sustainable Change
explores how design thinking
and design-led entrepreneurship
can address the issue of
sustainability. It examines how
familiar design processes can
be translated into methodologies
for driving sustainable change
in businesses, organizations and
society more generally.
This book looks at ‘design
thinking’ as a methodology which,
by its nature, considers issues
of sustainability, but which does not
necessarily seek to define itself in
those terms. It explores the gradual
extension of this methodology into
the larger marketplace and the
commercial and social implications
of such an extension.
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Key features
Discusses how design
methodology influences
the way businesses and
organizations address
the issue of sustainability.
Offers insightful interviews
from contemporary design
managers.
Discusses the ways in which
design thinking is evolving
and being applied to a much
wider spectrum of social
and environmental issues.
! I highly recommend all your
design management books to my students.
Dr Eun-Kyong Baek / De Montfort University / UK
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Readership
Required Reading Range
Course Reader
These reference titles are
specifically structured to support
visual arts students throughout the
lifetime of an undergraduate degree
and provide a detailed exploration
of the discipline covered.
This title is a comprehensive
handbook to design management.
It is an ideal core text for an
undergraduate degree, and will
prove useful at any academic level.
www.avabooks.com 005
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b Fashion Design
John Hopkins is head of Fashion
and Textiles at Winchester School
of Art, University of Southampton,
UK. He studied at Central St
Martins College of Art and Design,
London, graduating with a Masters
in Fashion Design. He worked as
a womenswear designer at Jaeger
and Burberry for over ten years,
as well as being a freelance
illustrator for the Fashion Service
in London and New York. His
teaching career began in the
United States, where he served
as chair of Fashion at Savannah
College of Art & Design, before
returning to the UK to take
up his position at Winchester.
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Basics Fashion Design 07: Menswear
John Hopkins
Basics Fashion Design 07:
Menswear provides a broad
introduction to menswear
by considering a range of social
and historical contexts that have
served to define and redefine
this fascinating area of fashion
through the ages. Both the design
process and sources of research
for menswear are considered
and presented in context with
fashion drawings and presentation
formats – from students and
recent graduates as well as more
established design labels.
Interviews with contemporary
menswear labels, stylists and
designers also provide valuable
insights into the different styles
and role models who continue
to influence and define menswear
in the twenty-first century.
! Brilliant series! Thank you!
Emma Laird / Thames Valley University / UK
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Key features
Over 200 inspirational visuals
support a comprehensive text.
Includes interviews with
contemporary and upcoming
menswear designers,
offering insightful and diverse
perspectives on the continuing
evolution of menswear.
An ideal reference text for
fashion students and those
who simply want to learn more
about menswear.
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Readership
Intermediate
Our Basics books provide readers
with an in-depth exploration of
each of the topics introduced in the
Fundamentals titles. These books
offer both a theoretical and practical
approach, supported by examples
and exercises.
Individual titles can form the
basis of specific modules, while
the series as a whole functions
as a comprehensive reference
tool and can be called upon at any
stage of a student’s education.
While every effort has been taken to carry out instruction to customers satisfaction
NO RESPONSIBILITY liability will be accepted for errors
CUSTOMERS ARE THEREFORE URGED TO CHECK THOROUGHLY BEFORE
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b Fashion Design
Clare Buckley is fashion
editor for The Guardian Weekend
magazine. She has worked
in the industry for over 10 years
as a fashion editor and freelance
stylist. Alongside her job at The
Guardian, she is an associate
lecturer on the Fashion Promotion
with Styling course at UCLAN, UK.
Jacqui McAssey is the course
leader in Fashion Promotion with
Styling at UCLAN, UK, where
she has taught for over 10 years.
Before her career in education,
Jacqui worked in the industry
in fashion promotion. She also
works as a freelance stylist, styling
editorial and commercial projects,
events and exhibitions.
8/14/10 1:52 PM
Basics Fashion Design 08: Styling
Clare Buckley and Jacqui McAssey
Basics Fashion Design 08: Styling
explains how to analyze and
translate fashion collections.
A stylist is responsible for
choosing the look and clothing
for a fashion image to communicate
a fashion idea, trend or theme,
or to advertise a fashion product.
This book outlines what it
means to style for a catalogue or
advertisement (commercial styling),
or a magazine (editorial styling)
and what types of skills these
different fields require.
Richly illustrated with styled
shots that have been created
by both professionals and
undergraduates, this book proves
that even on a limited budget,
with tremendous imagination
and drive it is possible to create
beautiful and relevant work.
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Key features
Styling has become an
increasingly popular discipline
for study and this is the first
book to offer a comprehensive
student guide.
Illustrated with beautiful
examples from internationally
renowned stylists.
Featuring case studies and
interviews to give the reader
real insight into a stylist’s
day-to-day activities, their
backgrounds and motivations.
! This is further proof of the excellence
of the Basics Fashion Design series.
Martin Dawber / Liverpool John Moores University / UK
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Readership
Intermediate
Our Basics books provide readers
with an in-depth exploration of
each of the topics introduced in the
Fundamentals titles. These books
offer both a theoretical and practical
approach, supported by examples
and exercises.
Individual titles can form the
basis of specific modules, while
the series as a whole functions
as a comprehensive reference
tool and can be called upon at any
stage of a student’s education.
www.avabooks.com 007
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R Fashion Management ISBN and title specifications

page 26

Fashion Merchandising
Virginia Grose

Virginia Grose originally Fashion Merchandising provides

trained as a fashion designer
and has worked in the fashion
industry for more than 25 years.
Most of Virginia’s experience
is in the supply chain and product
development sectors. She gained
her professional experience
with Courtaulds, and has worked
with a wide range of international
clients such as Marks & Spencer,
Wal-Mart and a range of luxury
cashmere brands. Virginia
achieved an MBA in Retailing
at Scotland’s University of Stirling,
specializing in international
retailing and marketing with
a fashion bias. She is currently
course leader in MA Fashion
Business Management at
Westminster University, UK.
a comprehensive overview of
the fashion business – an exciting
and challenging environment
in today’s global marketplace.
Aimed at fashion merchandising,
buying and business
undergraduates, this handbook
offers an overview of the fashion
and retailing sector. It provides
contextual information and
an exploration of the evolution
of the industry over the last decade,
as well as its current state in
today’s global economy. Fashion
Merchandising highlights the
skills and considerations needed
to manage products and to
understand both traditional and
newer roles within the industry.
Key features
Contains a critical path/action
calendar at the front of the
book, which can be used
as a blueprint for the fashion
business.
Includes case studies and
interviews with key personnel
as well as reflective exercises
developed with reference to
the professional nature of
fashion retailing and business.
Features relevant visuals to
further highlight and illustrate
the text and case studies.
Readership
Required Reading Range
Course Reader
These reference titles are
specifically structured to support
visual arts students throughout the
lifetime of an undergraduate degree
and provide a detailed exploration
of the discipline covered.
This title is a comprehensive
handbook to fashion merchandising.
It is an ideal core text for a fashion
management degree, and will prove
useful at any academic level.

NEW! ! AVA’s books are unique and refreshing.

Glenn Ruhl / Mount Royal University / USA

008 AVA Academia

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b Graphic Design
Gavin Ambrose studied at
Central St Martins, UK, and
is a practising graphic designer.
Gavin’s current commercial
practice includes clients
from the arts sector, galleries,
publishers and advertising
agencies. He is the co-author
and designer of several books
on branding, packaging and
editorial design.
Paul Harris studied at the
London College of Printing, UK,
and is a freelance journalist and
editor. Paul writes for international
magazines and journals in London
and New York, including Dazed &
Confused. He is co-author of
and collaborator on several books
about graphic design.
8/14/10 1:58 PM
Basics Design 02: Layout
Gavin Ambrose and Paul Harris
Basics Design 02: Layout is an
update to the popular first edition
of the same name, in which
Ambrose and Harris introduce
the fundamentals of layout within
the field of graphic design.
The second title in the Basics
Design series, Layout addresses
both practical and aesthetic
considerations, including the
arrangement of graphic elements
within a design scheme and
what happens when the grid
is abandoned. Essential design
concepts, such as the relationship
between the grid and the
placement of text and images,
are explored with illustrative
examples taken from contemporary
practice. The second edition
features considerable new and
revised content from the authors.
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Key features Readership
Features substantial new and Intermediate
revised content.
Our Basics books provide readers
with an in-depth exploration of
An in-depth exploration of
each of the topics introduced in the
layout and how it informs other
Fundamentals titles. These books
aspects of creative design.
offer both a theoretical and practical
approach, supported by examples
Exemplified by a wide range
and exercises.
of contemporary work and
diagrammatic visualizations. Individual titles can form the basis
of specific modules, while the
series as a whole functions as
a comprehensive reference tool
and can be called upon at any stage
of a student’s education.
! AVA books have a balance of design/technical
information with visual examples that both
inspire and inform.
Elsi Vassdal Ellis / Western Washington University / USA
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page 29

Packaging the Brand

Gavin Ambrose and Paul Harris

Gavin Ambrose studied at Packaging represents the largest

Central St Martins, UK, and
is a practising graphic designer.
Gavin’s current commercial
practice includes clients
from the arts sector, galleries,
publishers and advertising
agencies. He is the co-author
and designer of several books
on branding, packaging and
editorial design.
Paul Harris studied at the
London College of Printing, UK,
and is a freelance journalist and
editor. Paul writes for international
magazines and journals in London
and New York, including Dazed &
Confused. He is co-author of
and collaborator on several books
about graphic design.
overlap between the disciplines
of graphic design and branding.
While many other areas of design
may be commercial to an extent,
the success of a piece of packaging
design is inextricably linked with
its ability to sell a product.
Packaging the Brand discusses
the implications of this commercial
function for a designer. It explores
methods of visually communicating
the value of a product to its
target audience, and examines
the entire lifespan of a piece
of packaging: from its manufacture
and construction, its display
in various retail environments,
to its eventual disposal and the
associated environmental concerns.
Key features
Introduces design students
to the most commercial area
of graphic design.
Discusses the full lifespan
of a piece of packaging design;
from design and manufacture
to disposal.
Accompanied by illustrative
examples and case studies
taken from contemporary
packaging design.
Readership
Required Reading Range
Module Reader
These titles are designed to
support specialized modules of
visual arts degree courses and
provide a platform for further
exploration of the subject matter.
This title represents a
comprehensive introduction
to a key area of graphic design.
It is an ideal core text for an
undergraduate degree, and will
prove useful at any academic level.

NEW! ! Thanks to AVA for producing great resources

for design educators. I’ve been very, very pleased
with the materials again!
Bennett Holzworth / Concordia University / Canada

010 AVA Academia

Spring 2011

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b Landscape Architecture ISBN and title specifications

page 23

Basics Landscape Architecture 02: Ecological Design

Nancy Rottle and Ken Yocom

Nancy Rottle has focused Basics Landscape Architecture 02:

most of her professional and
academic life on the pedagogy
and practice of ecological
design and planning in landscape
architecture. In addition to over
a decade of teaching ecological
and sustainable design courses,
she founded and directs the Green
Futures Lab in the University
of Washington’s College of Built
Environments, USA.
Ken Yocom is an ecologist and
landscape architect. He teaches
in the Landscape Architecture
Department at the University
of Washington, USA. Ken began
his career as a wildlife ecologist
in the Pacific Northwest,
before migrating into landscape
architecture, attracted by the
applied nature of the profession
and its ability to positively affect
people’s lives.
Ecological Design provides an
overview of ecological design and
planning for landscape architects.
It explores the concepts and themes
important to the contemporary
practice of ecological design
and planning in a highly accessible
and richly illustrated format.
Focusing primarily on urban
environments, the book examines
the relationships between
ecological design theory and
design methods. It describes and
illustrates the basic structures
and functions of natural and
human systems through landscape
ecology principles and the
dynamics of landscape processes.
Key features
Discusses important concepts
and themes in ecological
design and planning.
Features a wide range
of examples and images
that show ecological
design in action.
Includes case studies and
exercises that can be used by
both students and educators.
Readership
Intermediate
Our Basics books provide readers
with an in-depth exploration of
each of the topics introduced in the
Fundamentals titles. These books
offer both a theoretical and practical
approach, supported by examples
and exercises.
Individual titles can form the basis
of specific modules, while the
series as a whole functions as
a comprehensive reference tool
and can be called upon at any stage
of a student’s education.

NEW!
! Excellent books, comprehensive, good reference texts
for students and working designers, nicely produced
with a good range of stimulating current work.
Rhiannon Robinson / Cumbria University / UK

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F Textile Design ISBN and title specifications

page 28

The Fundamentals of Printed Textile Design

Alex Russell

Alex Russell studied printed The Fundamentals of Printed Textile

textiles in Manchester. After
graduating, he worked as
a designer and teacher before
becoming a full-time lecturer
in Nottingham. He then set up
a freelance business, working
across Europe, with an
international client list creating
print, pattern, forecasting and
illustration work for fashion
and interiors. He is now a senior
lecturer on the Textile Design for
Fashion program at Manchester
Metropolitan University, UK,
and continues to practise
as a freelance designer. Alex’s
work features widely in books
on print and pattern.
Design provides students with
an introduction to the creative skills,
techniques and processes required
by textile designers in order to
produce a professional, creative
and commercially aware portfolio.
Aimed at textiles and fashion
undergraduates, this book outlines
the process of creating designs,
looking at the vital role played
by drawing, color, style and content.
It analyzes how to contextualize and
visually communicate effectively,
whether through traditional design
staples or via a more innovative
approach. It also examines the
technical and ethical considerations
of which designers in the industry
must be aware.
Key features
Explores the subject from
both creative and contextual
standpoints.
Discusses print and surface
pattern design in a variety
of contexts, including fashion,
interiors, giftware and
stationery.
Fully illustrated with designs
from some of the world’s
leading textile designers.
Readership
Introductory
The discipline-specific titles in
our Fundamentals range are aimed
at students embarking on further
education and offer a thorough
grounding in the subject.
This book provides students with
a broad overview of the discipline,
before examining specific
processes in greater detail.

NEW!
! Modern appeal and student friendly!
Amanda Lovell / Arts Institute of New York City / USA

012 AVA Academia

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R Forthcoming in Fall 2011
John Hopkins is head of Fashion
and Textiles at Winchester School
of Art, University of Southampton,
UK. He studied at Central St
Martins College of Art and Design,
London, graduating with a Masters
in Fashion Design. He worked as
a womenswear designer at Jaeger
and Burberry for over ten years,
as well as being a freelance
illustrator for the Fashion Service
in London and New York. His
teaching career began in the
United States, where he served
as chair of Fashion at Savannah
College of Art & Design, before
returning to the UK to take
up his position at Winchester.
8/16/10 1:40 PM
The Fashion Reader
John Hopkins
The Fashion Reader provides
a comprehensive view of the
dynamic subject of fashion design.
Through a series of informative
chapters covering historical and
contemporary theory, The Fashion
Reader explores the multi-faceted
nature of fashion design and
its associated contexts, processes
and methodologies.
This book takes a practical look
at more advanced approaches to
fashion drawing, working with color
media, Computer Aided Design
for fashion, research processes,
working with sketchbooks to
develop creative ideas and building
collections. Pattern making and
manufacturing processes are also
considered in relation to formulating
and creating prototype samples in
the design studio.
forthcoming
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Key features Readership
Discusses interpreting Required Reading Range
a design brief, preparing a Course Reader
fashion portfolio and defining
These reference titles are
career goals for professional
specifically structured to support
employment opportunities,
visual arts students throughout the
exhibitions and trade fairs.
lifetime of an undergraduate degree
and provide a detailed exploration
Includes case studies
of the discipline covered.
and contributions from design
professionals and industry This title is a comprehensive
practitioners, providing handbook to fashion design.
valuable insights into the It is an ideal core text for a fashion
fashion industry. degree, and will prove useful at
any academic level.
Provides further reading
and a more detailed
analysis of fashion design
to appeal to fashion students
and practitioners alike.
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AVA’s analytics

Top 10 fastest selling English Language titles Top 10 co-edition books (copies printed)
(units sold)

B
Basics Fashion Design 01: Research and Design
Basics Photography 01: Composition 69,100

B
Basics Fashion Design 03: Construction

B
Basics Fashion Design 02: Textiles and Fashion

Basics Photography 02: Lighting 62,400

B
Basics Fashion Design 04: Developing a Collection

B
Basics Fashion Design 05: Fashion Drawing
B
Basics Design 08: Design Thinking
Basics Design 01: Format 40,000
F
The Fundamentals of Product Design
F
The Fundamentals of Interior Design
Basics Design 02: Layout 38,000
B

Basics Design 02: Layout

B

Basics Photography 01: Composition

The Fundamentals of Creative Design 37,100

Basics Design 06: Print and Finish 25,000

AVA’s ‘bestseller’ predictions for 2011

Basics Fashion Design 01: Research and Design 25,000

Basics Design 07: Grid

Basics Fashion Design

Basics Advertising 02: Art Direction

Basics Animation 04: Stop-motion

The Fundamentals of Design Management

The Fundamentals of Branding

The Fundamentals of Marketing

Basics Landscape Architecture 01: Urban Design

Basics Design 08: Design Thinking

Basics Fashion Design 05: Fashion Drawing

The Fundamentals of Fashion Design 23,000

s

04: Developing a Col

Design Management 20,500

The Layout Book 20,500

lection

B B F B F F B B B B

014 AVA Academia

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All time bestselling titles (units sold all languages)

Basics Photography 01: Composition 78,235
Basics Photography 02: Lighting 74,478
Basics Design 02: Layout 57,529
Basics Design 01: Format 52,950
The Fundamentals of Creative Design 44,225
Basics Design 03: Typography 39,868
Basics Design 04: Colour 39,001
Basics Fashion Design 01: Research and Design 38,950
The Fundamentals of Illustration 37,620
The Fundamentals of Fashion Design 37,600
Basics Design 06: Print and Finish 36,460
The Fundamentals of Creative Advertising 28,394

Worldwide units sold (by language)

English 578,000

Simplified Chinese 460,000

German 330,950

Spanish 252,414

French 145,220

Russian 92,000

Korean 72,000

Portuguese 48,000

Japanese 48,000

Italian 31,000

Dutch 28,500

Czech 28,000

Traditional Chinese 24,500

Polish 22,500

Hungarian 22,000

Turkish 19,000

Greek 15,000

Lithuanian 8,000
Estonian 5,300
Bulgarian 4,000
Farsi 2,000

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ava spring 2011 cat text final_OK
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Title index Barcodes shown are for printed books only. For eBooks please use eISBN.

A–B

Animated Performance Basics Advertising 01: Basics Advertising 02: Basics Animation 01:
ISBN 978 2 940373 81 9 Copywriting Art Direction Scriptwriting
eISBN 978 2 940439 68 3 ISBN 978 2 940373 68 0 ISBN 978 2 940411 21 4 ISBN 978 2 940373 16 1
£35.00/$49.95 eISBN 978 2 940439 53 9 eISBN 978 2 940439 44 7 eISBN 978 2 940439 82 9
232 pages £17.95/$29.95 £19.95/$32.95 £17.95/$29.95
200 color images 176 pages 184 pages 184 pages
300 x 220mm/8.5 x 12 inches 175 color images 200 color images 200 color images
August 2010 230 x 160mm/6 x 9 inches 230 x 160mm/6 x 9 inches 230 x 160mm/6 x 9 inches
May 2008 June 2010 August 2007

Basics Animation 02:
Digital Animation
ISBN 978 2 940373 56 7
eISBN 978 2 940439 54 6
£17.95/$29.95
176 pages
200 color images
230 x 160mm/6 x 9 inches
June 2008
Basics Animation 03: Basics Animation 04: Basics Architecture 01:
Drawing for Animation Stop-motion Representational Techniques
ISBN 978 2 940373 70 3 ISBN 978 2 940373 73 4 ISBN 978 2 940373 62 8
eISBN 978 2 940439 55 3 eISBN 978 2 940439 51 5 eISBN 978 2 940439 83 6
£17.95/$29.95 £19.95/$29.95 £17.95/$29.95
192 pages 200 pages 176 pages
200 color images 200 color images 200 color images
230 x 160mm/6 x 9 inches 230 x 160mm/6 x 9 inches 230 x 160mm/6 x 9 inches
October 2008 April 2010 November 2007

018 AVA Academia

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Basics Architecture 02: Basics Architecture 03: Basics Creative Basics Creative
Construction + Materiality Architectural Design Photography 01: Photography 02:
ISBN 978 2 940373 83 3 ISBN 978 2 940411 26 9 Design Principles Context and Narrative
eISBN 978 2 940439 57 7 eISBN 978 2 940439 45 4 ISBN 978 2 940411 36 8 ISBN 978 2 940411 40 5
£17.95/$29.95 £21.95/$32.95 eISBN 978 2 940439 71 3 eISBN 978 2 940447 12 1
176 pages 184 pages £21.95/$32.95 £21.95/$32.95
200 color images 200 color images 184 pages 184 pages
230 x 160mm/6 x 9 inches 230 x 160mm/6 x 9 inches 200 color images 200 color images
November 2008 June 2010 230 x 160mm/6 x 9 inches 230 x 160mm/6 x 9 inches
October 2010 April 2011

Basics Design 01: Basics Design 02: Basics Design 03: Basics Design 04:
Format Layout (second edition) Typography Image
ISBN 978 2 940373 28 4 ISBN 978 2 940411 49 8 ISBN 978 2 940373 35 2 ISBN 978 2 940373 30 7
eISBN 978 2 940439 08 9 eISBN 978 2 940447 16 9 eISBN 978 2 940439 02 7 eISBN 978 2 940439 10 2
£21.95/$29.95 £21.95/$32.95 £21.95/$32.95 £17.95/$29.95
176 pages 184 pages 176 pages 176 pages
200 color images 200 color images 200 color images 200 color images
230 x 160mm/6 x 9 inches 230 x 160mm/6 x 9 inches 230 x 160mm/6 x 9 inches 230 x 160mm/6 x 9 inches
November 2004 March 2011 June 2005 September 2005

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Title index Barcodes shown are for printed books only. For eBooks please use eISBN.

Basics Design 05: Basics Design 06: Basics Design 07: Basics Design 08:
Colour Print & Finish Grids Design Thinking
ISBN 978 2 940373 31 4 ISBN 978 2 940373 42 0 ISBN 978 2 940373 77 2 ISBN 978 2 940411 17 7
eISBN 978 2 940439 11 9 eISBN 978 2 940439 12 6 eISBN 978 2 940439 13 3 eISBN 978 2 940439 38 6
£17.95/$24.95 £21.95/$29.95 £21.95/$32.95 £21.95/$29.95
176 pages 176 pages 176 pages 200 pages
200 color images 200 color images 200 color images 200 color images
230 x 160mm/6 x 9 inches 230 x 160mm/6 x 9 inches 230 x 160mm/6 x 9 inches 230 x 160mm/6 x 9 inches
October 2005 October 2006 May 2008 December 2009

Basics Fashion Design 01:
Research and Design
ISBN 978 2 940373 41 3
eISBN 978 2 940439 05 8
£21.95/$29.95
184 pages
200 color images
230 x 160mm/6 x 9 inches
October 2007
Basics Fashion Design 02:
Textiles and Fashion
ISBN 978 2 940373 64 2
eISBN 978 2 940439 06 5
£17.95/$29.95
184 pages
200 color images
230 x 160mm/6 x 9 inches
June 2008
Basics Fashion Design 03: Basics Fashion Design 04:
Construction Developing a Collection
ISBN 978 2 940373 75 8 ISBN 978 2 940373 95 6
eISBN 978 2 940439 07 2 eISBN 978 2 940439 25 6
£21.95/$29.95 £21.95/$29.95
200 pages 184 pages
200 color images 200 color images
230 x 160mm/6 x 9 inches 230 x 160mm/6 x 9 inches
November 2008 October 2009

020 AVA Academia

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Basics Fashion Design 05: Basics Fashion Design 06: Basics Fashion Design 07: Basics Fashion Design 08:
Fashion Drawing Knitwear Menswear Styling
ISBN 978 2 940411 15 3 ISBN 978 2 940411 16 0 ISBN 978 2 940411 43 6 ISBN 978 2 940411 39 9
eISBN 978 2 940439 37 9 eISBN 978 2 940439 47 8 eISBN 978 2 940447 14 5 eISBN 978 2 940447 13 8
£21.95/$29.95 £21.95/$32.95 £21.95/$32.95 £21.95/$32.95
184 pages 184 pages 184 pages 184 pages
200 color images 200 color images 200 color images 200 color images
230 x 160mm/6 x 9 inches 230 x 160mm/6 x 9 inches 230 x 160mm/6 x 9 inches 230 x 160mm/6 x 9 inches
December 2009 October 2010 February 2011 March 2011

Basics Film-Making 01: Basics Film-Making 02: Basics Film-Making 03: Basics Film-Making 04:
Producing Screenwriting Directing Fiction The Language of Film
ISBN 978 2 940373 57 4 ISBN 978 2 940373 89 5 ISBN 978 2 940411 00 9 ISBN 978 2 940411 27 6
eISBN 978 2 940439 58 4 eISBN 978 2 940439 26 3 eISBN 978 2 940439 39 3 eISBN 978 2 940439 48 5
£17.95/$29.95 £17.95/$29.95 £17.95/$29.95 £19.95/$29.95
176 pages 208 pages 184 pages 192 pages
200 color images 200 color images 200 color images 200 color images
230 x 160mm/6 x 9 inches 230 x 160mm/6 x 9 inches 230 x 160mm/6 x 9 inches 230 x 160mm/6 x 9 inches
November 2008 May 2009 November 2009 May 2010

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Client: AVA 200mmWX230mmH

Title index Barcodes shown are for printed books only. For eBooks please use eISBN.

Basics Graphic Design 01:
Approach and Language
ISBN 978 2 940411 35 1
eISBN 978 2 940439 73 7
£21.95/$32.95
184 pages
200 color images
230 x 160mm/6 x 9 inches
November 2010
Basics Illustration 01: Basics Illustration 02: Basics Illustration 03:
Thinking Visually Sequential Images Text and Image
ISBN 978 2 940373 15 4 ISBN 978 2 940373 60 4 ISBN 978 2 940373 50 5
eISBN 978 2 940439 84 3 eISBN 978 2 940439 85 0 eISBN 978 2 940439 60 7
£21.95/$32.95 £17.95/$29.95 £17.95/$29.95
176 pages 176 pages 176 pages
200 color images 200 color images 200 color images
230 x 160mm/6 x 9 inches 230 x 160mm/6 x 9 inches 230 x 160mm/6 x 9 inches
September 2006 October 2007 June 2008

Basics Illustration 04: Basics Interior Basics Interior Basics Interior

Global Contexts Architecture 01: Architecture 02: Architecture 03:
ISBN 978 2 940373 94 9 Form + Structure Context + Environment Drawing out the Interior
eISBN 978 2 940439 36 2 ISBN 978 2 940373 40 6 ISBN 978 2 940373 71 0 ISBN 978 2 940373 88 8
£17.95/$29.95 eISBN 978 2 940439 86 7 eISBN 978 2 940439 62 1 eISBN 978 2 940439 27 0
184 pages £19.95/$29.95 £17.95/$29.95 £17.95/$29.95
200 color images 176 pages 176 pages 176 pages
230 x 160mm/6 x 9 inches 200 color images 200 color images 200 color images
September 2009 230 x 160mm/6 x 9 inches 230 x 160mm/6 x 9 inches 230 x 160mm/6 x 9 inches
October 2007 August 2008 May 2009

022 AVA Academia

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1 2 3 4 5 6 7 8 9 10 OK MY
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U268894 WPA 03.08.2010 150# C K
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ava spring 2011 cat text final_OK 8/3/10 2:22 PM Page 23 Title: Catalogue(Printing)__Cover
Client: AVA 200mmWX230mmH

Basics Interior Basics Interior Design 01: Basics Interior Design 02: Basics Landscape
Architecture 04: Retail Design Exhibition Design Architecture 01:
Elements/Objects ISBN 978 2 940411 22 1 ISBN 978 2 940411 38 2 Urban Design
ISBN 978 2 940411 10 8 eISBN 978 2 940439 49 2 eISBN 978 2 940439 74 4 ISBN 978 2 940411 12 2
eISBN 978 2 940439 40 9 £19.95/$32.95 £21.95/$32.95 eISBN 978 2 940439 41 6
£17.95/$29.95 184 pages 184 pages £17.95/$29.95
184 pages 200 color images 200 color images 184 pages
200 color images 230 x 160mm/6 x 9 inches 230 x 160mm/6 x 9 inches 200 color images
230 x 160mm/6 x 9 inches May 2010 December 2010 230 x 160mm/6 x 9 inches
October 2009 November 2009

Basics Landscape Basics Marketing 01: Basics Marketing 02: Basics Photography 01:
Architecture 02: Consumer Behaviour Online Marketing Composition
Ecological Design ISBN 978 2 940373 84 0 ISBN 978 2 940411 33 7 ISBN 978 2 940373 04 8
ISBN 978 2 940411 44 3 eISBN 978 2 940439 24 9 eISBN 978 2 940439 75 1 eISBN 978 2 940439 15 7
eISBN 978 2 940447 11 4 £17.95/$29.95 £21.95/$32.95 £21.95/$32.95
£21.95/$32.95 176 pages 192 pages 176 pages
184 pages 150 color images 50 color images 200 color images
200 color images 230 x 160mm/6 x 9 inches 230 x 160mm/6 x 9 inches 230 x 160mm/6 x 9 inches
230 x 160mm/6 x 9 inches August 2009 September 2010 September 2006
May 2011

www.avabooks.com 023

1 2 3 4 5 6 7 8 9 10 OK MY
U268894 WPA 03.08.2010 150# C K
N 1
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ava spring 2011 cat text final_OK 8/3/10 4:09 PM Page 24 Title: Catalogue(Printing)
Client: AVA 200mmWX230mmH

Title index Barcodes shown are for printed books only. For eBooks please use eISBN.

B–D

Basics Photography 02: Basics Photography 03: Basics Photography 04: Basics Photography 05:
Lighting Capturing Colour Post-Production Post-Production Colour
ISBN 978 2 940373 03 1 ISBN 978 2 940373 06 2 Black & White ISBN 978 2 940373 59 8
eISBN 978 2 940439 14 0 eISBN 978 2 940439 16 4 ISBN 978 2 940373 05 5 eISBN 978 2 940439 18 8
£21.95/$32.95 £17.95/$29.95 eISBN 978 2 940439 17 1 £17.95/$29.95
176 pages 176 pages £17.95/$29.95 176 pages
200 color images 200 color images 176 pages 200 color images
230 x 160mm/6 x 9 inches 230 x 160mm/6 x 9 inches 200 color images 230 x 160mm/6 x 9 inches
April 2007 September 2007 230 x 160mm/6 x 9 inches November 2007
November 2007

Basics Photography 06: Basics Photography 07: Basics Product Design 01: Basics Product Design 02:
Working in Black & White Exposure Idea Searching Material Thoughts
ISBN 978 2 940373 85 7 ISBN 978 2 940411 05 4 ISBN 978 2 940373 76 5 ISBN 978 2 940373 87 1
eISBN 978 2 940439 19 5 eISBN 978 2 940439 42 3 eISBN 978 2 940439 63 8 eISBN 978 2 940439 28 7
£17.95/$29.95 £21.95/$29.95 £17.95/$29.95 £17.95/$29.95
176 pages 176 pages 176 pages 184 pages
200 color images 200 color images 200 color images 200 color images
230 x 160mm/6 x 9 inches 230 x 160mm/6 x 9 inches 230 x 160mm/6 x 9 inches 230 x 160mm/6 x 9 inches
September 2008 November 2009 September 2008 May 2009

024 AVA Academia

Spring 2011

1 2 3 4 5 6 7 8 9 10 OK MY
N
U268894 WPA 03.08.2010 150# C K
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ava spring 2011 cat text final_OK 8/16/10 1:37 PM Page 25 Title: Catalogue(Printing)
Client: AVA 200mmWX230mmH

Basics Product Design 03: Basics Typography 01: Brand-driven Innovation Creative Research
Visual Conversations Virtual Typography ISBN 978 2 940411 28 3 ISBN 978 2 940411 08 5
ISBN 978 2 940411 09 2 ISBN 978 2 940373 99 4 eISBN 978 2 940439 76 8 eISBN 978 2 940439 67 6
eISBN 978 2 940439 43 0 eISBN 978 2 940439 29 4 £35.00/$49.95 £35.00/$49.95
£19.95/$29.95 £17.95/$29.95 192 pages 208 pages
184 pages 184 pages 100 color images 300 x 220mm/8.5 x 12 inches
200 color images 200 color images 300 x 220mm/8.5 x 12 inches September 2010
230 x 160mm/6 x 9 inches 230 x 160mm/6 x 9 inches September 2010
February 2010 May 2009

Design
Management
Managing Design Strategy, Process and Implementation Kathryn Best

an AVA Academia advanced title

Creative Vision Design for
ISBN 978 2 884790 72 7 Sustainable Change
eISBN 978 2 940439 87 4 ISBN 978 2 940411 30 6
£24.95/$39.95 eISBN 978 2 940439 77 5
192 pages £35.00/$49.95
175 color images 216 pages
280 x 230mm/9 x 11 inches 100 color images
October 2005 300 x 220mm/8.5 x 12 inches
April 2011
Designing for Small Screens
ISBN 978 2 940373 07 9
eISBN 978 2 940447 10 7
£17.95/$29.95
176 pages
100 color images
230 x 200mm/8 x 9 inches
October 2005
Design Management
ISBN 978 2 940373 12 3
eISBN 978 2 940439 78 2
£35.00/$45.00
216 pages
300 color images
300 x 220mm/8.5 x 12 inches
December 2006

ISBN-13: 978-2-884790-72-7

9 7 8 2 8 8 4 7 9 0 7 2 7

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U268694 WPA 16.08.2010 150# C K
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ava spring 2011 cat text final_OK 8/16/10 1:38 PM Page 26 Title: Catalogue(Printing)
Client: AVA 200mmWX230mmH

Title index Barcodes shown are for printed books only. For eBooks please use eISBN.

D–F

Drip-dry Shirts Epica 23 Fashion Merchandising Fundamentals of

ISBN 978 2 940373 08 6 ISBN 978 2 88479 108 3 ISBN 978 2 940411 34 4 Animation, The
eISBN 978 2 940439 88 1 eISBN 978 2 940447 09 1 eISBN 978 2 940447 15 2 ISBN 978 2 940373 02 4
£24.95/$39.95 £42.50/$65.00 £35.00/$49.95 eISBN 978 2 940439 89 8
192 pages 400 pages 192 pages £19.95/$29.95
200 color images 1,000 color images 100 color images 196 pages
300 x 220mm/8.5 x 12 inches 300 x 220mm/8.5 x 12 inches 300 x 220mm/8.5 x 12 inches 300 color images
October 2005 August 2010 March 2011 230 x 200mm/8 x 9 inches
June 2006

Fundamentals of Fundamentals of Fundamentals of Fundamentals of

Architecture, The Branding, The Creative Advertising, The Creative Design, The
ISBN 978 2 940373 48 2 ISBN 978 2 940373 98 7 ISBN 978 2 940373 18 5 ISBN 978 2 940373 47 5
eISBN 978 2 940439 90 4 eISBN 978 2 940439 32 4 eISBN 978 2 940439 91 1 eISBN 978 2 940439 64 5
£24.50/$34.95 £19.95/$34.95 £24.50/$34.95 £19.95/$29.95
176 pages 184 pages 176 pages 176 pages
250 color images 200 color images 200 color images 200 color images
230 x 200mm/8 x 9 inches 230 x 200mm/8 x 9 inches 230 x 200mm/8 x 9 inches 230 x 200mm/8 x 9 inches
August 2007 October 2009 November 2006 October 2003

026 AVA Academia

Spring 2011

1 2 3 4 5 6 7 8 9 10 OK HAC/N M Y
U268694 WPA 16.08.2010 150# C K
2
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ava spring 2011 cat text final_OK 8/3/10 5:11 PM Page 27 Title: Catalogue(Printing)
Client: AVA 200mmWX230mmH

Fundamentals of Fundamentals of Fundamentals of Fundamentals of

Creative Photography, The Design Management, The Digital Art, The Fashion Design, The
ISBN 978 2 940411 13 9 ISBN 978 2 940411 07 8 ISBN 978 2 940373 58 1 ISBN 978 2 940373 39 0
eISBN 978 2 940439 50 8 eISBN 978 2 940439 33 1 eISBN 978 2 940439 92 8 eISBN 978 2 940439 04 1
£24.50/$36.95 £22.50/$36.95 £22.95/$39.95 £19.95/$34.95
208 pages 184 pages 176 pages 176 pages
200 color images 200 color images 150 color images 200 color images
230 x 200mm/8 x 9 inches 230 x 200mm/8 x 9 inches 230 x 200mm/8 x 9 inches 230 x 200mm/8 x 9 inches
June 2010 May 2010 October 2007 October 2006

Fundamentals of Fundamentals of Fundamentals of Fundamentals of

Film-Making, The Graphic Design, The Illustration, The Interior Architecture, The
ISBN 978 2 940373 19 2 ISBN 978 2 940373 82 6 ISBN 978 2 940373 33 8 ISBN 978 2 940373 38 3
eISBN 978 2 940439 01 0 eISBN 978 2 940439 03 4 eISBN 978 2 940439 93 5 eISBN 978 2 940439 94 2
£22.95/$39.95 £19.95/$34.95 £19.95/$34.95 £19.95/$34.95
208 pages 192 pages 176 pages 176 pages
200 color images 200 color images 200 color images 200 color images
230 x 200mm/8 x 9 inches 230 x 200mm/8 x 9 inches 230 x 200mm/8 x 9 inches 230 x 200mm/8 x 9 inches
July 2008 September 2008 September 2005 October 2007

www.avabooks.com 027

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U268894 WPA 03.08.2010 150# C K
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ava spring 2011 cat text final_OK 8/3/10 5:16 PM Page 28 Title: Catalogue(Printing)
Client: AVA 200mmWX230mmH

Title index Barcodes shown are for printed books only. For eBooks please use eISBN.

F–P

Fundamentals of Fundamentals of Fundamentals of Fundamentals of

Interior Design, The Landscape Architecture, The Marketing, The Photography, The
ISBN 978 2 940373 92 5 ISBN 978 2 940373 91 8 ISBN 978 2 940373 72 7 ISBN 978 2 884790 50 5
eISBN 978 2 940439 20 1 eISBN 978 2 940439 23 2 eISBN 978 2 940439 34 8 eISBN 978 2 940439 95 9
£19.95/$34.95 £19.95/$34.95 £19.95/$34.95 £17.95/$29.95
184 pages 200 pages 192 pages 192 pages
200 color images 200 color images 100 color images 200 color images
230 x 200mm/8 x 9 inches 230 x 200mm/8 x 9 inches 230 x 200mm/8 x 9 inches 230 x 200mm/8 x 9 inches
June 2009 June 2009 November 2009 September 2005

ISBN-13: 978-2-884790-50-5

9 7 8 2 8 8 4 7 9 0 5 0 5

Fundamentals of Fundamentals of Fundamentals of Sonic Fundamentals of

Printed Textile Design, The Product Design, The Art & Sound Design, The Typography, The
ISBN 978 2 940411 47 4 ISBN 978 2 940373 17 8 ISBN 978 2 940373 49 9 ISBN 978 2 940373 45 1
eISBN 978 2 940447 17 6 eISBN 978 2 940439 21 8 eISBN 978 2 940439 96 6 eISBN 978 2 940439 97 3
£24.50/$36.95 £22.95/$34.95 £22.95/$35.00 £24.50/$34.95
184 pages 184 pages 176 pages 176 pages
200 color images 200 color images 200 color images 200 color images
230 x 200mm/8 x 9 inches 230 x 200mm/8 x 9 inches 230 x 200mm/8 x 9 inches 230 x 200mm/8 x 9 inches
June 2011 June 2009 May 2007 November 2006

028 AVA Academia

Spring 2011

1 2 3 4 5 6 7 8 9 10 OK MY
HAC
U268894 WPA 03.08.2010 150# C K
1
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ava spring 2011 cat text final_OK 8/3/10 5:16 PM Page 29 Title: Catalogue(Printing)
Client: AVA 200mmWX230mmH

Good Illustration Kiss & Sell: Kiss & Sell:

ISBN 978 2 940373 14 7 ISBN 978 2 940373 51 2 Writing for Advertising Writing for Advertising
eISBN 978 2 940439 98 0 eISBN 978 2 940439 99 7 ISBN 978 2 884790 33 8 ISBN 978 2 940373 46 8
£24.95/$39.95 £24.95/$39.95 eISBN 978 2 940447 00 8 eISBN 978 2 940447 08 4
200 pages 216 pages Except North America North America only
200 color images 200 color images £24.50 $39.95
300 x 220mm/8.5 x 12 inches 300 x 220mm/8.5 x 12 inches 192 pages 192 pages
November 2006 May 2007 250 color images 250 color images
280 x 230mm/9 x 11 inches 280 x 230mm/9 x 11 inches
September 2004 August 2006

Layout Book, The Left to Right More Than a Name Packaging the Brand
ISBN 978 2 940373 53 6 ISBN 978 2 940373 36 9 ISBN 978 2 940373 00 0 ISBN 978 2 940411 41 2
eISBN 978 2 940439 69 0 eISBN 978 2 940447 01 5 eISBN 978 2 940447 02 2 eISBN 978 2 940439 79 9
£35.00/$45.00 £24.95/$39.95 £24.95/$39.95 £35.00/$49.95
192 pages 192 pages 240 pages 192 pages
200 color images 250 color images 200 color images 200 color images
300 x 220mm/8.5 x 12 inches 300 x 220mm/8.5 x 12 inches 300 x 220mm/8.5 x 12 inches 300 x 220mm/8.5 x 12 inches
July 2007 October 2006 October 2005 February 2011

www.avabooks.com 029

1 2 3 4 5 6 7 8 9 10 OK MY
HAC
U268894 WPA 03.08.2010 150# C K
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ava spring 2011 cat text final_OK 8/3/10 5:20 PM Page 30 Title: Catalogue(Printing)
Client: AVA 200mmWX230mmH

Title index Barcodes shown are for printed books only. For eBooks please use eISBN.

P–V

Photography FAQs: Photography FAQs: Photography FAQs: Photography FAQs:

Black and White Exposure Lighting Portraits
ISBN 978 2 884791 05 2 ISBN 978 2 884790 98 7 ISBN 978 2 884791 01 4 ISBN 978 2 884791 04 5
£8.95/$9.95 £8.95/$9.95 £8.95/$9.95 £8.95/$9.95
144 pages 144 pages 144 pages 144 pages
150 color images 150 color images 150 color images 150 color images
210 x 150mm/6 x 8 inches 210 x 150mm/6 x 8 inches 210 x 150mm/6 x 8 inches 210 x 150mm/6 x 8 inches
November 2008 October 2006 September 2007 November 2008

Production Manual, The Re-Imagining Animation Thinking: Objects Train Your Gaze
ISBN 978 2 940373 63 5 ISBN 978 2 940373 69 7 ISBN 978 2 940373 74 1 ISBN 978 2 940373 37 6
eISBN 978 2 940439 59 1 eISBN 978 2 940439 56 0 eISBN 978 2 940439 31 7 eISBN 978 2 940447 03 9
£24.95/$49.95 £27.50/$49.95 £27.50/$49.95 £29.95/$49.95
192 pages 192 pages 192 pages 216 pages
200 color images 200 color images 200 color images 250 color images
300 x 220mm/8.5 x 12 inches 300 x 220mm/8.5 x 12 inches 300 x 220mm/8.5 x 12 inches 300 x 220mm/8.5 x 12 inches
April 2008 July 2008 July 2009 May 2007

030 AVA Academia

Spring 2011

1 2 3 4 5 6 7 8 9 10 OK MY
HAC
U268894 WPA 03.08.2010 150# C K
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ava spring 2011 cat text final_OK 8/16/10 1:57 PM Page 31 Title: Catalogue(Printing)
Client: AVA 200mmWX230mmH

Verbalising the Visual

Translating art and design into words

Michael Clarke

Verbalising the Visual Visible Signs (Second Edition) Vision and Values Visual Communication
ISBN 978 2 940373 01 7 ISBN 978 2 940411 42 9 in Design Management ISBN 978 2 940373 09 3
eISBN 978 2 940447 04 6 eISBN 978 2 940439 80 5 ISBN 978 2 940373 79 6 eISBN 978 2 940447 05 3
£27.50/$49.95 £35.00/$49.95 eISBN 978 2 940439 30 0 £24.95/$39.95
208 pages 192 pages £27.50/$49.95 192 pages
250 color images 200 color images 192 pages 175 color images
300 x 220mm/8.5 x 12 inches 300 x 220mm/8.5 x 12 inches 200 color images 300 x 220mm/8.5 x 12 inches
October 2007 October 2010 300 x 220mm/8.5 x 12 inches April 2006
August 2009

Gavin Ambrose, Paul Harris & Sally Stone

This book is a guide to the many and varied terms

used frequently within architecture. From Abacus to
Ziggurat, Column to Cornice, via Ha-ha and Skyscraper,
this book will prove an invaluable resource to anyone
interested in architecture. Each term is explained and
contextualised, giving the reader an enhanced
understanding of architectural terminology. More than
250 common architectural terms are distilled and
illustrated. From practical terms such as Belfry,
Cladding and Rotunda to movements and styles such
as Deconstructivism, Functionalism and Modernism,
from modern terminology and concepts such as
Blobitecture and McMansion to many of the
traditional terms still in current usage.

The Visual Dictionary

of Architecture

Visual Dictionary of Visual Dictionary of Visual Dictionary of Visual Dictionary of

Architecture, The Fashion Design, The Graphic Design, The Illustration, The
ISBN 978 2 940373 54 3 ISBN 978 2 940373 61 1 ISBN 978 2 940373 43 7 ISBN 978 2 940373 90 1
eISBN 978 2 940447 06 0 eISBN 978 2 940439 66 9 eISBN 978 2 940439 65 2 eISBN 978 2 940439 22 5
£14.95/$24.95 £16.95/$24.95 £16.95/$24.95 £14.95/$24.95
288 pages 288 pages 288 pages 288 pages
250 color images 250 color images 250 color images 250 color images
160 x 120mm/4.5 x 6.5 inches 160 x 120mm/4.5 x 6.5 inches 160 x 120mm/4.5 x 6.5 inches 160 x 120mm/4.5 x 6.5 inches
December 2007 December 2007 December 2007 May 2009

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U268694 WPA 03.08.2010 150# C K
HAC/N M Y 2
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ava spring 2011 cat text final_OK 8/3/10 5:23 PM Page 32 Title: Catalogue(Printing)
Client: AVA 200mmWX230mmH

Title index Barcodes shown are for printed books only. For eBooks please use eISBN.

Visual Dictionary of Interior Visual Dictionary of Visual Dictionary of

Architecture and Design, The Photography, The Pre-Press & Production, The
ISBN 978 2 940373 80 2 ISBN 978 2 940411 04 7 ISBN 978 2 940411 29 0
eISBN 978 2 940439 61 4 eISBN 978 2 940439 35 5 eISBN 978 2 940439 81 2
£14.95/$24.95 £14.95/$24.95 £14.95/$24.95
288 pages 288 pages 288 pages
250 color images 250 color images 250 color images
160 x 120mm/4.5 x 6.5 inches 160 x 120mm/4.5 x 6.5 inches 160 x 120mm/4.5 x 6.5 inches
October 2008 December 2009 July 2010

All details were correct at the

time of printing. AVA Publishing
reserves the right to change
details without notice.

Visual Dictionary of Visual Research

Typography, The ISBN 978 2 940373 20 8
ISBN 978 2 940411 18 4 eISBN 978 2 940447 07 7
eISBN 978 2 940439 52 2 £27.50/$49.95
£16.95/$24.95 192 pages
288 pages 250 color images
250 color images 300 x 220mm/8.5 x 12 inches
160 x 120mm/4.5 x 6.5 inches November 2004
July 2010

032 AVA Academia

Spring 2011

1 2 3 4 5 6 7 8 9 10 OK MY
HAC
U268894 WPA 03.08.2010 150# C K
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