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FEBRUARY 2011 Toronto, Ontario

INSIDE ‘Biggest Summer Event’ slated back to back in Toronto


This summer, there will be two munity at large at the Metro this summer. with the Philippine Canadian
Finally, its own ... big festivals aimed at Filipino Toronto Convention Centre Both events billed themselves as Charitable Foundation (PCCF).
Canadians and the Toronto com- (MTCC) in downtown Toronto the biggest summer event in Major sponsor to this event is
Canada. The first on stage is the GMA Pinoy TV – a station
PCCT stages own
NEWEST RP TOAST IN BOXING: Donito Donaire stops “Pinoy Fiesta & Trade Show sa primarily established by GMA
Trade Show Mexico’s Fernando Montiel in the second round to take the Toronto” to be held Saturday, June Network, one of the two leading
World Boxing Council (WBC) and World Boxing Organization 25 this year. The event is the networks in the Philippines,
>>> page 7 (WBO) bantamweight titles. Donaire took a right to the head product of a partnership signed by primarily aimed at overseas
from the champion, then immediately countered with a the Philippine Chamber of Filipinos and their families in the
devastating left to the head that sent Montiel crumpling to Commerce—Toronto (PCCT) >>> Biggest, page 3
the canvas. The title bout was held in Last Vegas, Saturday,
In the matter of February 19.
objectivity in news Metro’s Filipino Kiwanis Club
reporting ...
works to ease RP children’s pain
From the Monitor’s The Kiwanis Club of Filipino Filipino Metro Toronto,
Desk >>> page 8 Metro Toronto has underscored Sunday, February 13, in North
the significance of its work in York, Ontario, Club President
partnership with Quintin Palisoc, cited
My Facebook Kiwanis International the work of Kiwanis
in alleviating the plight International, in
friends are just ... of disadvantaged cooperation with his
ahh ... ahh ... children in the world, club, among others, on
just doing great on including those in the the project “Sleeping
the site. Philippines. Bags”, for the the
Ooops and Bloops In his remarks at the poor children in the
>>> page 11 2nd Charter Night of Philippines.
the Kiwanis Club of Quintin Palisoc >>Story , page 14

Torontonians’ concerns on health and active lives receive boosting


The concerns of Torontonians Foundation’s 2011 Report on Christian Alvarez, proponent of and teams from one football league lenge everyone to come in and join
on health issues and active lives Canadians’ Health has “Strength-N-U”, said the programs Alvarez said Strength-N-U’s us. From the climbing wall, the
received boosting recently with emphasized that nine out of ten of the facility is designed to programs promise to unleash an jungle gym, rope climb, the tire
the inauguration of Strength-N- Canadians jeopardize the quality maximize an individual’s workout inner potential aimed at obtaining flips to the absolute onslaught of
U Programs and Facility (on and length of their lives, because on all planes. the competitive edge against the exercises we have the mental and
fitness and nutrition). many are in denial about their risk Run by among the very fiercest of opponents and physical test for everyone.”
Strength-N-U offers factors for heart disease, such as experienced and best physical obstacles. He added, “Strength-N- One special program being run
programs and facility to help being overweight and physically trainors in the industry — under U has a multitude of different by the facility is called “Strength-
clients dominate life’s daily inactive – risk factors, which the whom some sportspeople and exercises and programs to test N-Youth”.
challenges. report said Canadians could teams of all ages continue to participants and elevate their According to Carlo Balagasay,
Even the Heart and Stroke manage and control. undergo training, Strength-N-U game.” Strength-N-U’s Programs
challenges and invites sports teams He stressed, “The workouts are Director, “Strength-N-Youth” is an
of all calibers and ages, as well as proven to improve them mentally educational in-school program that
individuals who are looking for a and physically. teaches exercise and nutrition
serious body blitz workouts, to try “We get participants’ nutrition while encouraging youth to begin
its proven ways and methods. and physical fitness goals in check, defining their strengths.
Among those undergoing trai- while redefining their strength. So, “Physical activity, fitness,
ning with “Strength-N-U” are two if one is looking to redefine the nutritional counselling, recreation
junior hockey and a soccer team strength in him or her, then we cha- and sports are all important
contributing factors in youth
“We are a company working with people to define their inner development and act as a
strength through physical trials,” Christian Alvarez and Carlo protective tool for children who
Balasagay say (left and right in photo), as they welcome guests at are at risk,” Balagasay said.
the Grand Opening of Strength-N-U Programs and Facility (on fitness
He said that “Strength-N-Youth
and nutrition) at 80 Milner Avenue, Unit 10 in Scarborough, Ontario.
Some 200 guests and well-wishers came during the open house
acts as a strong deterrent to anti-
from 12 to 4 PM, Saturday, January 22, 2011. (Courtesy: Kegan Sant) >>> See Torontonians, page 24

FOR ADVERTISING AND INQUIRIES, PLEASE CALL (416) 285-8583 OR EMAIL MANILAMEDIAMONITOR@ROGERS.COM
2 Manila Media Monitor, February 2011
Manila Media Monitor, February 2011 3

Biggest >>> From page 1 last January 30 in “Currents and easily gave in to solicitations ted out, however, that as far as own charitable work objectives.
Marasigan added that he wishes
Breaking News”and published on of either organizers to merit the PCCF is concerned, his
Philippines. The network airs the internet, said,”That’s how far their headline stories, worst, organization does not have the best for both festivals at the
programming produced by its the Kapamilya (refers to ABS- based on press releases. anything to do with the MTCC this summer.
flagship station in the Philippines CBN) and Kapuso(refers to GMA) M a n i l a M e d i a M o n i t o r competing interests of the two For more information on the two
and could be accessed in Canada, followers have gone in their battle reached Minda Neri, president Philippine television networks, back-to-back events this summer
the United States, Japan, Guam, for the pockets of thousands of of the PIDC, who said that she but brought in GMA Pinoy TV at the MTCC, turn to page 4. (Ace
Saipan, Papua New Guinea, Filipinos in Toronto, at least, does not see the two events at as its major sponsor for PCCF’s Alvarez)
Singapore, the Middle East, North where a thriving Filipino the Metro Toronto Convention
Africa, Hong Kong, Europe and community has been turned into a C e n t r e a s a n e t w o r k s w a r
Australia. battleground of competing b e t w e e n t h e t w o t e l e v i s i o n
Organizers of the “Pinoy Fiesta business interests.” giants in the Philippines. She
& Trade Show sa Toronto”, in a In the same online publication, explained that it so happened
press release, said their event is Marquez also said in his article, that ABS-CBN is this year’s
“the largest trade show and event entitled “Philippine Networks major sponsor to the Mabuhay
in Canada”. Wage Proxy Wars in Toronto’s Festival, in the same manner
The other event, called “One Filipino Community”: “The that during the last two years,
Kapamilya sa Mabuhay Festival Philippines’ two giant networks she was happy working with
and Trade Show” will be held a are unwittingly tearing the fabric GMA network as well.
month later, Saturday, July 23 of Filipino family apart. Their On the other hand, Jimmy
this year. Primary sponsor to this mostly nonsensical shows - Marasigan, president of the
event is ABS-CBN, which entertainment fare that caters to PCCF – the organization which
organizer, the Philippine prurient interests - are aggressively is providing the entertainment
Independence Day Council marketed in North America, part to the Pinoy Fiesta said
(PIDC) in its press release, specifically in Toronto, Canada, that both ABS-CBN and GMA
described as “the Philippine’s with little or no regard to whether Pinoy TV have the right to
first, and largest, integrated they ruin or uphold Filipino compete for the patronage of
media and entertainment values. Their intense marketing subscribers to their respective
company.” strategies have been reduced to programming services. He poin-
In a press release, the PIDC proxy wars
also claimed that its event is “the b e t w e e n

JOBS! JOBS! JOBS!


largest celebration of Philippine families and
heritage and culture in Canada.” organizations

Industrial and Warehouse


Some members of the Filipino of competing
Canadian media in Toronto interests.”
opined that the two summer Compounding Staffing Ltd.
festivals – each supported by the the issue is that
warring television networks in s o m e Now accepting applicants with
the Philippines, are dividing the publishers and/ Primary and Bindery experience
Filipino Canadian community. or editors of and General Labour
For one, journalist Romeo Filipino papers Fax Resume at (416) 292-9857
Marquez, in an article published in Toronto
4 Manila Media Monitor, February 2011
angle, Enverga said GMA
Pinoy Fiesta & Trade Show Pinoy TV is excited at this PIDC announces partnership with ABS CBN
opportunity to work with the The Philippine Independence CBN is the Philippine’s first
Sa Toronto: PCCF and the PCCT to Day Council (“PIDC”) and largest integrated media
to accomplish their mutual
mandate of showcasing the
bring in person before the welcomed 2011 with and entertainment company.
‘Biggest Event This Summer’ eyes of fans their favorite renewed vigor and Spokespersons from
best of the Philippines to the
rest of the world.
The Philippine Canadian where — in the words of “Kapuso” stars. GMA Pinoy excitement for this year’s ABS-CBN noted PIDC’s Months prior to the
Charitable Foundation PCCT President Oswald TV was primarily upcoming events. proven record of staging signing of PIDC’s
(PCCF) and GMA Pinoy TV Tugadi and Trade Show incorporated by GMA Members of the volunteer- successful, well-attended agreement, Request for
have proudly announced Chair Rafael Nebres, Network for the benefit of based organization have events pointing out it is a Proposals (“RFP”) were
that the Greater Toronto “visitors from the diverse overseas Filipinos. been hard at work planning strategic partnership that sent to ABS-CBN and two
Area will witness this year communities in the greater Enverga, in the meantime, for the new year with a will allow them to other entertainment
the biggest trade show and Toronto area would have a kept the fans to hold their significant announcement “continuously serve and conglomerates. All were
entertainment event, which good grasp of the products breath on who are coming , made at a press conference bring countless Filipinos in given the same deadline but
by far, has been organized and services that the Filipino saying, “Will it be Marian held January 24, 2011. Canada back home not only only ABS-CBN responded
by any organization/s for the Canadian business sector Rivera and Dingdong Dantes; This year’s Mabuhay through programs on TFC by the due date. A PIDC
benefit of the Filipino carries and offers, and from or, the newly- married Regine Festival and Trade Show, the but also by staging ‘relevant’ project Review Committee
Canadian community. which they could engage in and Ogie? Perhaps, Aljur largest celebration of events that reflect their convened to go over the
This announcement was cross sales and marketing,” Abrenica, with Rachel Ann Philippine heritage and needs, dreams and proposal and negotiations
made jointly by Jimmy From the point of view of Go; or, is it possible to be all culture in Canada, will be aspirations.” In addition, the with ABS-CBN began in
Marasigan, president of the the PCCF, Marasigan of them? “Whoever they held in partnership with collaboration between the October. As a result of the
Philippine Canadian pointed out that the event are,” she promised, “the ABS-CBN Canada. ABS- two groups will enable both >>> PIDC, page 6
Charitable Foundation will be a great avenue for the Kapuso stars are guaranteed
(PCCF) and Rosemer foundation to raise funds to keep the audience in their
Enverga, GMA Pinoy TV where evrybody could share seat by the entertainment
Development and their bounties in Canada program being arranged for
Marketing Consultant for with those of “our poor them.”
Canada, who said that they brothers and sisters in the The “Pinoy Fiesta & Trade
are very excited to work Philippines.” He said that Show sa Toronto” will be
with the Philippine funds generated by the held from 8 am to 11 pm,
Chamber of Commerce- PCCF will be used for Saturday, June 25, 2011 at the
Toronto (PCCT) to provide charitable purposes, mainly Metro Toronto Convention
the entertainment through the building of Centre, Hall C, 255 Front
component for the “Pinoy houses for the poor through Street W, in Toronto.
Fiesta & Trade Show sa ANCOP Canada, the For info on vendors and
Toronto. Kapuso Foundation and exhbitors, call Oswald
Dubbed as the “Pinoy other worthy charities. He Tugadi, (416) 850-4966,
Fiesta & Trade Show sa said that this way, it will not (416) 299-6160 or Rafael
Toronto”, Marasigan and be too burdensome for Nebres, (416) 618-1362; for
Enverga said the event has anybody to do one’s acts of sponsorships, call Rosemer
three-pronged objectives, as charity – especially Enverga, (416) 284-9299;
follows: first, to provide a considering the economic Jimmy Marasigan, (905) 472-
wider exposure to PCCT weather these times. 3194; or Romy Rafael, (416)
business and exhibitors, from On the entertainment angle 985-2606.(PR)

>>>
Manila Media Monitor, February 2011 5
6 Manila Media Monitor, February 2011

Toronto Police Clearance Check now Online PIDC >>> from page 4 284-3547 and Cesar Mañebo, (647) and Cesar Mañebo (phone: 647
829-9187. To inquire about Little 829-9187).
The Toronto Police Service has which must contain a photo and historic partnership, a few Miss Philippines, contact Suzy The wildly popular Mabuhay
introduced a new “online” signature. members of PIDC’s Board of Llanera at (phone: 416 421-4289) Cup Basketball Championship
Clearance Letter application. For special circumstances such Directors had to resign due to The Independence Day Gala is Tournament is a three-day event
A police clearance check is an as students teaching at another conflict of interest with ongoing scheduled on Friday, June 10, 2011 scheduled on July 8, 9 and 10,
important process that may affect country or Canadian citizens living relationships with competing to be held at Le Jardin - Versailles 2011. Teams will compete at the
future employment, volunteer outside Canada, an authorized media groups. Room located at 8440 Highway Hoop Dome located at 75 Carl Hall
work or acceptance to educational person may be allowed to submit “One Kapamilya sa Mabuhay 27, Woodbridge. For details on Road, Toronto. Teams who would
institutions. It is a popular topic the request on their behalf. Please Festival and Trade Show” will be how to purchase tickets, contact like to sign up for this fantastic
that regularly comes up not only contact the main line: 416-808- held on Saturday, July 23, 2011 at event Chair Norma Carpio (phone tournament can contact event
from newcomers, but also 8244 for further instructions. the Metro Toronto Convention 905 257-1059 email: Chair Vilma Tahsin (phone 416
community members that have, in If you have a criminal record, Centre, South Building Hall E. pedrocarpio@sympatico.ca) or 697-7201 email:
the past, neglected to acquire. you are not eligible for a Clearance This year’s chair for the event is Vice Chair Filomena Ticzon vtahsin@deloitte.ca or Vice Chair
Most employers and government Letter. Lorenzo Villaruz (phone: 416 826- (phone: 416 736-5068 email: Manny Villamor - Sport Director
agencies require police clearance Fingerprints will be required for 6077 email: lcvjr88@yahoo.ca) fticzon@schulich.yorku.ca) (email: parafina@sympatico.ca),
checks to complete the application positive identification before and the Vice Chair is Buddy Ibe The annual “Salu-Salo sa Earl Bobby San Juan -
process for jobs or volunteer work criminal records are released. You (phone 416 451-2833 email: Bales Park” Community picnic Communications (phone: 416 697-
while most schools require must attend an RCMP-accredited buddy.ibe@gmail.com). The 11th will be held on Saturday, June 18, 5197) and Rory Elefano - Ads and
Vulnerable Sector Screening or fingerprinting agency listed in annual festival promises to bring 2011 at Earl Bales Park located at Programming (phone: 416 733-
Police Reference Check Program. your local telephone book or on- high calibre talent from the the corner of Bathurst and 7818 email:
Individuals also need it if they line under fingerprinting services. extremely popular ABS-CBN Sheppard. The event starts at 10 aelefano@yahoo.com) stating “the
are applying for permanent If you have criminal charges talent pool. It will also feature the am and runs until 8 pm. If you and/ addition of new faces to PIDC has
residency in Canada. before the courts, you may still be best Filipino-Canadian performers or your group would like to join opened the door for people to
Clearance Letter eligible for a Clearance Letter; including iconic groups such as the in this fun-filled day in the park, participate. I am confident that the
and Criminal Record Check however, your letter will state Fiesta Filipina Dance Troupe and please contact event chair Imie new team will deliver a first class
The online Clearance Letter “before the courts”. Culture Philippines Canada. For Belanger (phone: 647 281-5528 event.” Despite its recent
Application can be found by The cost Clearance Letters or ticket information, contact Norma email: imiebelanger@yahoo.ca) or challenges, PIDC remains a
navigating at torontopolice.on.ca Criminal Record Check is $28.25 Carpio (phone: 416 975-1473 Vice Chair Pete Mauricio (phone: stalwart organization that provides
and is located on the left side of (taxes included). e m a i l : 905 301-8408 email: the community with events that
the main page. If you choose this Fee is non-refundable. pedrocarpio@sympatico.ca) and pmauricio@sympatico.ca),Gene serve as a platform to showcase the
option, you may pick up your Vulnerable Sector Screening vendor inquiries, call Evelyn Elamparo (phone: 416 284-3547 best, most talented Filipinos from
Clearance Letter from one of our Police Reference Check Pagkalinawan (phone: 416 727- email: gene.elamparo@rb.com around the world. (PR)
designated locations. Program (PRCP form) is a 5853 email:
A Clearance Letter is a formal program used to assist schools, evelynp2010@yahoo.com) JOBS! JOBS! JOBS!
churches, nursing homes, and PIDC Miss Philippines and
Industrial and Warehouse
document issued by the Toronto
Police Service indicating that the other agencies to determine the Little Miss Philippines have yet to
person of the inquiry has no suitability of candidates for full or announce their date and venue but Staffing Ltd.
criminal convictions in the part-time employment or volunteer interested candidates can contact Now accepting applicants with
National Repository of Criminal duties. This is used to check pageant Chair Rorie Elafano Primary and Bindery experience
Records maintained by the RCMP. workers having direct contact with (phone 416 733-7818 email:
and General Labour
Two pieces of government issued children and vulnerable aelafano@yahoo.com) or Vice
Chair Gene Elamparo (phone 416-
Fax Resume at (416) 292-9857
identifications are required, one of persons.(PR)
Manila Media Monitor, February 2011 7

PCCT Stages 2011 Trade Show, June 25, 2011 GTA Featineans slate Spring affair
The 9th annual Philippine area would have a good grasp of C, 255 Front Street W, in Toronto. The Featineans Association of Oliver Rey with assistance from
Chamber of Commerce-Toronto the products and services that the The PCCT Trade Show Chair Toronto (TFAT) celebrates its several officers, directors and
(PCCT) Trade Show promises Filipino Canadian business sector said this 9th annual PCCT Trade foundation anniversary, Saturday, members, namely : Rolly and
more time on stage and the carries and offers, and from which Show is “first and foremost about April 9,at the Garnet Williams Beth Balangue, Cesar Banda,
microphone for its business they could engage in cross sales Filipino-owned businesses in Community Centre in the City of Ron and Florence Carpio, Ben
members and exhibitors, and with and marketing. Toronto whose contribution to the Vaughan with enthusiastic dancing Dioleta, Dr. Fe Q. Flora, Tom
the largest participation for Nebres said that the PCCT Trade dynamic economic growth in the aficionados and rookies alike in Flores, Moises & Virgie Ga,
Filipino-owned businesses. Show will be held Saturday, June greater Toronto area could not be attendance. Greg and Fanny Gravador,
This was jointly announced by 25, 2011 (instead of July 9 as continually ignored, especially TFAT -- a 22-year old FEATI Norma and Romy Guanzon,
Oswald Tugadi, PCCT President, announced in some media outlets considering that our community is University alumni-based socio- Jorge Isidro, Arthur Lasam,
and Rafael Nebres, Chair of the 9th earlier) in partnership with the the 3rd largest across Canada after professional organization in Oscar and Lana Lei, Rudy Olay,
Annual Trade Show, who said the Philippine Canadian Charitable the South Asians and the Chinese Ontario with 55 currently active Rudy and Zeny Ortiz, Bert
event has been planned to be very Foundation (PCCF). The event, communities.” members, will sponsor the annual Pabustan, Res Paje, Max
beneficial to PCCT business dubbed as the “Pinoy Fiesta & PCCT president Tugadi said that event to raise funds for its 11- year Recaido, Nenita Recaido,
members and exhibitors from Trade Show sa Toronto”, will run running the trade show old scholarship project and other Darlene Rey, Jocelyn San Juan,
which visitors from the diverse from 8 am to 11 pm at the Metro independently this year away from community-based projects and Eric and Evelyn Serapio, Luz
communities in the greater Toronto Toronto Convention Centre, Hall the Mabuhay Festival will even be targetted beneficiaries. and John Sider, Florie Silang,
beneficial to members and Among TFAT’s outreach Violy Vilan and new members
exhibitors. He said, “This is initiatives are financial donations Virginia Bagarra,Raul Danque
because in the past, while PCCT to some GTA religious groups and and Renato Soria.
contributed to half of the income homeland calamity victims; and Highlight of the program is an
generated from the Mabuhay participation to the annual inspirational address by Oliver
Festival, the PCCT had to almost summerfest of the Philippine Rey. Ballroom and line-dancing
beg for time on the stage and the Colleges and Universities Athletic follows.
microphone for its members and Association (PCUAA), held in Among those expected to
exhibitors from the organizers of cooperation with the Bicol Canada grace the affair are some
the Mabuhay Festival.” Tugadi Community Association and other presidents, officers and
was the chair of the PCCT Trade FilCan community organizations. members of PCUAA and other
Show during the last six years The yearly spring affair is to be Filipino Canadian community
prior to his ascent to the coordinated by TFAT president leaders. (Jennifer S. McLean/tsj)
presidency.
Officers of the Philippine Chamber of Commerce-Toronto (PCCT)
and the Philippine Canadian Charitable Foundation (PCCF) seal their
On December 27, 2010, the entertainment component of this the PCCT and the PCCF on this
agreement aimed at bringing before the Filipino Canadian and the PIDC — organizers of the year’s PCCT Trade Show, in event. She promises the biggest
diverse communities of greater Toronto the “Pinoy Fiesta & Trade Mabuhay Festival, informed cooperation with GMA Pinoy TV trade show and entertainment ever
Show sa Toronto” at the Metro Toronto Convention Centre, June25, PCCT in an email message, it which will bring its stars and to hit the greater Toronto area in
2011. Signng the agreement are (L-R), PCCT President Oswald Tugadi wanted to run its own trade show entertainment celebrities from the recent years.
and 2011 PCCT Trade Show Chair Rafael Nebres; PCCF President for this year’s festival. Philippines. For trade show vendors or
Jimmy Marasigan and PCCF Director Romy Rafael. Rosemer Jimmy Marasigan, president of Rosemer Enverga, GMA Pinoy exhibitors, please contact: Rafael
Enverga, GMA Pinoy TV Development and Marketing Consultant for the Philippine Canadian Charitable TV Development and Marketing Nebres at (416) 618-1362, or
Canada witnesses the simple ceremony. (Courtesy: Raymond
Foundation (PCCF) said his Consultant for Canada, said that Oswald Tugadi, (416) 850-
Santos)
organization will provide the >>> she is very excited to work with 4966.(PR)
8 Manila Media Monitor, February 2011

We, who practice community fundamentally not credible


newspapering, oftenly get premise. Journalism is created by
confused in what we are doing, or people, and people are not
supposed to be doing. objective. As media has become
Those of us who pride ourselves multidirectional, it’s become
with, first and foremost, journalists ridiculous to try to ignore that
for many years, are not excluded reality. News organizations that
from this confusion. On the matter of objectivity choose a veneer of objectivity over
One item at issue is our in news reporting the practice of transparency
objectivity. undermine their own credibility.
For example, in writing a news disclose and discuss their biases/ age of media consumers. To those The sad thing is, many news orgs
story, we are supposed to deliver backgrounds dramatically more who challenge the ideal, it is an cling to their veneer of objectivity
a balance report, outlining both compelling than sterile I-refuse-to- outdated standard that has crippled because they think it builds
sides of the story. Most often than take-sides-so-decide-for-yourself journalists from digging deep into credibility. They’re eating their
not though, this does not happen writing. I think it’s possible to stories.” own dog food.”
and only present the subjective explain and analyze both sides of Bhuchar wrote: “The Internet With the respondents on the
part of the story – which is how a story and fulfill a journalistic has bypassed the once highly study cited above, it seems that the
we, newswriters/reporters, look at purpose without sitting on the regarded norms of gatekeepers at premises I cited earlier were old
a situation, leaving the other party fence.” a news desk, and now it seems to school approach to news reporting
fend for themselves where to look Survey respondent Robert be challenging the long held model and delivery. With the advent of
for help in correcting the McClure wrote: of objectivity in journalism.” the internet – the so-called “new
impression created by the “No journalist is truly objective, According to Bhuchar, the media”, there seems to be a new
published subjective story. In other if that term is meant to mean survey polled 500 Spot.Us users. school of thought on news
words, most often than not, when someone who has no opinions Only 13.5% of respondents reportage.
we (friends/colleagues, I wrote about the subjects he or she covers. identified objectivity as being what A free thinker, my good friend,
“we”) newswriters/reporters write Subjectivity starts right from the journalism is all about; 44.6% said Bill Andersen, commented that
a “news” story, we often confused point at which a journalist chooses objectivity was “difficult but “even if journalists can never be
it as writing our columns – which a subject to cover and goes right possible. It separates the wheat completely objective, I hope that
by its very nature, are subjective, on through to who is interviewed, from the chaff”; 27.6% chose the the good ones will at least make
being a mirror of our own opinions what quotations are selected, how answer “transparency is the new an effort to show more than one
and views. the headline is written, and on and objectivity.” point of view. If they don’t, how
But, can we really be objective on. But what makes journalism Bhuchar also cited survey are they different from a
in news reporting? different from other practices with respondent Amy Gahran as having propaganda machine?
In a new study recently which which it is sometimes confused, written that “Basically, “Propaganda is often full of
asked, “is objectivity possible in such as PR or politics, is that ‘objectivity’ in journalism began passion and conviction and can be
journalism?” posted by Dana journalists are in the business of post WWII as a strategy to make more exciting and entertaining to
Lacey in “The Canadian ‘independent’ verification of fact.” news content more palatable to a read than more even-handed
Journalism Project”, some The post made by Lacey from a broader advertiser base. That reports, but I don’t look to the
respondents, as reported by Lacey, report written by Sammer Bhuchar worked — and it helped enable news for entertainment. I
commented as follows: of “Spot.Us” stated that, newspaper consolidation in many appreciate reminders that there are
Respondent Katie Lohrenz “Increasingly, the idea of cities. But the strategy took on a more points of view than the one I
wrote: traditional objectivity is being life of its own — and while it favour, even if the reporter cannot
“I find writing by people who challenged by this new, proactive yielded some benefits, it’s a On the matter >>> page 22

We have always wanted to do standard, was the number of people who prayed for our
more for our community. We have considering campaign. On October 25, the day of the
always wanted to share our talents that the election, we were satisfied by what we have
to those in need; the more we electoral done for the campaign and we left it to God’s
wanted to do more, the more God area is half will.
will bless us with the tools and o f The common complaint were the fact that
guidance that we need. Our Scarborough. some voters were not being given the Catholic
prayers are always answered in My wife Ballot; some people were not listed as Catholic
one form, or another. and I were rate payers (To all the Catholic supporters:
During the course of years of our not able to Our Journey whether you have kids or not in the Catholic
volunteerism, people have been sleep that schools, please ensure next time that you are
telling us to run for office: you night. listed as a Catholic supporter and you vote as
should be that and you should be People close to me has all this social network sites. Catholics) … The poll closed, all
this. to say at first when I whispered to My wife, Rosemer worked, the scrutineers arrived like
Being in an election is basically them the plan: “What! You are drawing from her marketing clockwork in the campaign office
out of bounds for me. First of all, running for election? You should expertise. My project management — our home! They were all
I did not not think that I would be have announced it much sooner”; knowledge was placed into ecstatic because we were leading
ready; we were happy where we “You should have planned this expedite mode. We blasted the in all the polls that they had been
stood; we did not have the well ahead”; “Are you ready for news in emails too. to. They were a bit concerned
resources, But, people from all this?”; “ Do you know that There was tremendous wave of though because the lead was quite
parties kept on calling. somebody is already campaigning support from all over; we were small. The election was really
It was a tough decision for me since January (2010)?” overwhelmed when our new and close.
to run for a public office. We have There was definitely an urgency old friends came forward to help Around 10 PM that election
never done something like it to act … a great appreciation to a in every way, some of them saying, night, almost all the other
before. few of my friends, who sensed that “we have been waiting for this, it candidates have declared victory.
Last local elections ... in the something had to be done fast; is about time!” As far as I know, We were ahead by three points
evening before the filing deadline, really fast. As soon as Ace Alvarez the flood of calls and emails and were waiting for three more
I consulted our pastor, and he told found out about my intention, he suddenly swept Toronto …” Our polls to complete manual
me: “Jun, I strongly encourage immediately talked to the Kababayan from ages 5 to 85 was counting, because for some
you … you know the community organizer of an event where we in the malls, restaurants, offices, reason, the computer failed to
well, you will be a good Trustee happened to meet, hence, my first church grounds and the streets count.
… I will pray for you!” The words campaign speech. From then on campaigning. By 10:30 PM, one poll was
of guidance resonated with me the Ace became my de-facto over-all Most of the local news media announced, after which, we were
whole night, hence our decision to campaign manager (I do not even was very supportive; they have 26 votes behind. We stopped our
run for an elected office. know if he knew this). There was volunteered to place an ad on my celebration and prayed. After a
It was on the last day on the last basically no time to go to any behalf and published my press few minutes, the next poll came.
hour (on my lunch break) of the formality … the campaign had to releases, gratis! My special The leading candidate was only
deadline for accepting the move forward and fast. appreciation to Manila Media ahead by six votes.
nominations did I put forward my We placed the Enverga Express Monitor … Ace and Gie for their While waiting for the last poll
name to be on the ballot for (my Family) to action; our full support and endorsement, I am to be announced, the small
election 2010, basically to launch daughters completed the website, blessed to have good friends in the fetecontinued because we knew
a campaign that had to be done in designed the flyers, called their media. that anything could still happen.
less than four weeks — an almost friends, announced my candidacy The greatest edge I have Although anxious, it was not until
impossible feat by any election for the office I run for in their compared to the other candidates Our Journey >>> page 34
Manila Media Monitor, February 2011 9

Human eyes Together, they Too often we rush through


have that worked on her life without taking the time
embedded powerful campaign to really understand what is
curiosity that posters and banners going on around us. Like a
draws them to with eye-grabbing juggler on the railroad tracks
w h a t e v e r graphics and well- focused on his juggling, we
visually jumps Dare to Stand Out coordinated colors. are sometimes so immersed Focus on the Important vs. the Urgent
out of their line Her highly effec- in the urgent that we miss
of vision. They zero- signs drew so much the important. The balls are (Don’t wait for the train to run you over)
in on the subject, attention. Curiosity urgent, demanding your
focus on it and shift infected the entire constant attention, but the (but not important) is not clear head you begin to
our train of thought to school. Everybody was train, … well the train, is a always easy. And often understand what essential
the re-composed asking, “Who is this life altering and important times, the important is also strategies and tactics you
perspective that now girl?” event. Pay attention to the urgent. It is a life skill we will need to put in place
becomes the focal Halfway to the train! have to learn and master. I to deal with the future.
point. election date, students It is the little things which, have learned that the first And you gain the strength
Whether you like it in hallways, parking at the time, seem urgent that step to mastering this skill is to make the necessary
or not, whatever it is lots, gymnasium and grab us. They shout and to take a deep breath, step decisions.
in you that grabs the the cafeteria, were scream and demand our back and do an honest I cannott tell you
eye, would most cheering for her, attention. They are little evaluation of your life. what’s important for you.
certainly pull you into pronouncing her name chicks in the nest, mouths Resist the temptation to fix No one can. I cannot even
the spotlight. You the proper way. It was always open, wanting to be everything now. Resist the tell you how to figure out
could be the best, the worst winning was stumpy, she a sure thing, she was fed. And what a racket they noise of the urgent. Ask what is important instead
or perhaps just simply was not discouraged. Quite gaining grounds. She was make. It is no wonder we do yourself, “what if I don’t fix o f s i m p l y u rg e n t ( a n d
different from the rest, the persistent and unrelenting, on her way to victory. everything we can to quiet this now”. What are the real loud loud loud). Only you
attention would be on you. she dared to standout. She won the position, them down. consequences. Be honest. can do that. What I can
There is no escape. With her clever and well paving the way to more But it takes a strong will You might find that many tell you is what I have
Here is a story of a calculated strategy, she achievements. In her senior to look past all the noise and of the burdens you carry learned for myself: Too
fourteen-year old ambitious turned the table around to year, she stood before her really focus on what is during the day need not be often, we focus on the
girl who ran for Junior her advantage. She fellow graduates with her important. I must admit I am burdens at all. You might urgent as a way to put off
Representative for her high capitalized on the emotionally inspiring not immune to this trap find your load getting lighter having to confront the
school Student Council. uniqueness of her name that valedictory speech. The either. and your head clearing. You really important things. It
She was up against the other had some students laughing audience was electrified And what is important? might discover that you is a way of keeping busy.
candidates who were not at it because it was unheard and acknowledged her with Well, that’s going to be have been wasting a lot of It is a way of not having
only popular, but also had of and hard to pronounce. thundering applause and a different for each of us. But time on things that are not to make tough decisions.
influential friends She used it in the catchy standing ovation. She could the important — that which really all that important (just Don’t wait for the train
campaigning for them. slogans and taglines of her be likened to a penny needs to be done, that which loud loud loud: maybe I to run you over. Put down
Being unknown and the campaign. Furthermore, she surrounded with silver must be attended, for each need ear muffs to mute the the balls and focus on the
underdog in gaining votes, had one edge that her quarters. She stood out of us there is a common noise). important event. It will
one would think that the competition did not have — among the crowd. And just thread. It is a long-term As you strip away all the not go away simply
odds of getting elected a supportive father who like a penny that appears investment in our future. loud noisy demands, the because you ignore it!
would be a futile attempt. strongly believed in her. Her worthless on its own, is Deciding what is really important things (info@thenannyexpert.com)
But although the chance of father fuelled her confidence. Dare >>> page 34 important and what is urgent begin to emerge. With a

these did not include shoes coterie of Malacanan Blue suffered a stroke that Ludi wheeled her
to add to her reported Ladies in-tow wherever she paralyzed half his body and paralyzed husband to meet
collection of more than 2000 went. became wheel-chair bound. Corazon Aquino who took
pairs, after trying on several Ruperto Baliao, who was The “People Power” over the presidency during
pairs, opining to the then the Consul General in uprising in 1986 brought an official visit to San
enthralled but soon Los Angeles, was treading Marcos down. Then Francisco.
distraught saleslady of I. on thin line because he President Nixon ordered When Ruperto died in
A Lady Octogenarian Magnin, a fashionable didn’t want to represent and him to “cut clean.” The 1986 shortly after the fall of
boutique in San Francisco be identified with a despotic opposition forces, a Mardos, Ludi moved to
Recalls Heydays that Marikina shoes in the ruler. He thought that if he coalesced band of priests, Union City. She has been
She once lived a glittery an ailing mother. It was at Philippines are more stylish would cut ties with Marcos, nuns, and ordinary citizens there for 10 years living in
life in the corridors of UST where she met her and elegant than those resign his high-profile led by then Secretary of introspection in a one-bed
diplomacy as a diplomat’s husband. branded “Made in Italy.” diplomatic post he would Defense Juan Ponce Enrile room apartment at
wife. Now, at 84, Alodeia Ruperto Baliao, who Ludi recalled that make a statement and and PC chief Fidel Ramos, Rosewood Terrace
Baliao (“Ludi to her friends) came from a political clan in Imelda’s personality galvanize the opposition in who both defected from reminiscing those glory days
lives a withdrawn and sedate Iloilo, took up law also at radiated a brilliant gem. She the home country which was Marcos (“Are you with of yore. She writes poems
life in a sparsely-furnished UST. He joined the was “tantalizingly beautiful then a gathering storm. The me?”) stalked tanks with published in the Terrace
apartment home in Union diplomatic service in 1955. and magnetizing” Ludi said. glory days turned troubling candles, rosaries, flowers newsletter, plays solitaire
City, California. His first diplomatic posting Well, Imelda wasn’t chosen for Alodeia. and min-statues of the and other card games with
Alodeia recalls the was in Hong Kong where he “Miss Manila” for no In frustration Ruperto did Virgin Mary. Amazingly friends many perhaps may
heydays during the Marcos stayed for four years, thence reason. But she catapulted resign and his resignation there were no orders to roll not know that she was once
presidency when her late to Japan for another four to the relentless wooing of generated thunder and them down which would in the diplomatic limelight
husband Ruperto was in the years. In between then rookie congressman firestorm in the diplomatic have resulted to bloodshed. and enjoyed a glittered life.
diplomatic service all of 18 diplomatic breaks he would Ferdinand Marcos after a circuit. He defected and That proved the power of As Ludi recalled those
years. She hobnobbed and come home to write weekly courtship. sought asylum in the United prayers. halcyon days, she gingerly
robbed laces with diplomats presidential speeches Marcos was a popular States. Of course his action As the seething mob shifted position on her
and their spouses from especially during the time of head of state during his first didn’t bide well with the besieged Malacanan Marcos rocking chair, turned
around the world during Carlos P. Garcia. Ludi term. But in 1973 Marcos Marcoses. It caused nary a took the heat and was flown poignant and looked into the
receptions and social followed him to San became increasingly more ripple but harassment by to Clark Field In Pampanga, sunset. It was a setting that
gatherings, cut ribbons and Francisco when Marcos autocratic and corrupt that government forces to the thence to Honolulu in jogged a memory.
graced Filipino affairs, appointed him consul caused civil unrest. Then he Baliao siblings still living in Hawaii (he thought it was Ludi has two adult
prepared tea parties for general in 1966. declared martial law in Sept. the Philippines. This had Paoay in Ilocos Norte, his children, Victor, a bachelor
Philippine officialdom and As the Consul General’s 21, 1972. He appointed his caused them mental and birthplace), where he died and Bella Teresa, married
business leaders visiting wife she was the escort of wife to several high-ranking emotional anguish and in exile on Sept. 28, 1989. with no children.
San Francisco. choice of Imelda Marcos government posts, including stresses.
Ludi was born in Sison, when she and her husband governor of Metro Manila. Ruperto’s resignation and ANNOUNCEMENT
Pangasinan and raised in visited the Bay Area. Ludi Thus started the conjugal defection was unbeknownst
dictatorship to last for 18
“The Tropical Deli”
Baguio City when her herself noted the truism of to his family who were
years. Ferdinand and IS MOVING TO ANOTHER LOCATION,
father, a master sergeant in Imelda’s propensity of living in San Francisco.
the US Army, was stationed buying expensive brand Imelda ruled carte blanche. hence the store at
Unable to land a job in
at Camp John Hay. She took items, like sunglasses, They were dubbed “The # 8 Glen Watford Drive, Unit G55
asylum he became bitter and
up education at the watches and scarves which Beauty and the Beast.” Scarborough, ON will be closed Starting March 1st.
lived a reclusive life. Is
THE NEW LOCATION
University of Sto. Tomas she lavished to friends and Imelda became a prima- health rapidly deteriorated?
but didn’t finish it to care for supporters. But surprisingly, donna non-pareil with a He developed maladies, WILL BE ANNOUNCED SOON.
10 Manila Media Monitor, February 2011
the midst of an election and
that may have helped shape
A migrant-sending country’s search
Ottawa’s response. So too for a long-term Filipino vision
did the very strong anti- By Jeremaiah M. Opiniano
Bush sentiment all across
Anti-Americanism at its Peak the nation. Anti-
Institute for Migration
and Development Issues (IMDI)
By J.L. Granatstein Americanism was at its
Frank Underhill was a -- he set out to make friends from the U.S., but played peak, and the government What does the Philippines and Development was
noted Canadian historian a with President Ronald golf with Clinton, with did nothing to check it. has to do with a southern created to monitor the
half century ago, even if he Reagan and to declare that whom he was on friendly The point is that a wise Caribbean country named operational plan.
is now almost forgotten. But Canada “was open for terms, whenever he could. Canada must always consider Trinidad and Tobago?
he wrote one sentence that business” again. And so it However, his American concerns when it This former Spanish and Vision 2020, says an
still rings true: Canadians, was. Under Mulroney, government annoyed acts. With 80 percent of its British colony of 1.338 informative video
he said, were the first anti- Canada and the United States Washington frequently. trade with the U.S., delays at million people not only (www.vision2020.info.tt/
Americans, the ideal anti- struck a Free Trade One issue was an the American border can hurt hosts an estimated 1,200 v i d e o /
Americans, the anti- Agreement in 1988, a international treaty to ban the economy. With its defence Filipinos (including 1,000 vision2020_intro.htm), is
Americans as they exist in massive trade and economic land mines, pushed by depending on American overseas workers), but did a anchored on five pillars:
the mind of God. In no deal that was the first of its foreign minister Lloyd military support, Canada bold attempt at national enabling competitive
period of Canadian history kind since the 1850s. And Axworthy. Another was the needs to be aware of how the development that a business, developing
was that description so whenever Mulroney could plan for an International U.S. sees global threats. Southeast Asian archipelago innovative people, nurturing
exactly right as in the years do so, he worked closely Criminal Court to try war Balance is everything. can learn from. a caring society, investing in
after 1968. with U.S. leaders on foreign criminals. Both were good Canadians want to be At the onset of its own oil sound infrastructure and the
Pierre Trudeau became and defence policy. Canada ideas but for various independent, and they are boom come the new environment, and promoting
prime minister that year. He was a smaller power, but reasons the United States not Americans, not now, not millennium, and during the effective government.
was a new kind of leader, an Mulroney demonstrated that refused to support them; ever. But they cannot be so time of the country’s former This republic has a two-
intellectual who dressed a prime minister could get Axworthy’s openly anti- anti-American that their head of government, Prime party political system and a
well and dated beautiful substantial influence by American sentiments did words and actions hurt them. Minister Patrick Manning, bicameral parliamentary
women. But unlike most playing his hand with skill. not make it any easier to get Pierre Trudeau and Jean Trinidad and Tobago’s system. Head of state is a
Canadian leaders he did not Some, for example, give U.S. support. Chrétien perhaps pushed the Ministry of Planning and President, currently George
understand the United Mulroney much credit for Then when George W. limits of acceptable anti- Development started in Maxwell Richards; a Prime
States, and he believed that German reunification after Bush became president in Americanism, just as Brian 2002 the groundwork to Minister, currently Kamla
Canada should be as distant the fall of the Berlin Wall. January 2001, relations Mulroney sometimes formulate a strategic plan Persad-Bissessar, heads the
from the U.S. as from the But many Canadians hated became even more difficult seemed to go too far in the called Vision 2020. By the government.
Soviet Union. He had to deal that Mulroney seemed to be between Ottawa and other direction. Again, year 2020, government Of course, political
with President Richard in bed with the Americans, Washington. Canada balance is everything, and officials hope Trinidad and dynamics affected the
Nixon, no easy task, and and he was easily the most opened its airports to the most successful Tobago “will be a united, country. Former Prime
Nixon was very unpopular unpopular Canadian leader airplanes caught in mid- Canadian leaders resilient, productive, Minister Manning (of the
in Canada. Trudeau had to in history when he left office flight by the al-Qaida understand always that innovative and prosperous People’s National
handle rising Canadian in 1993. His successor, after attacks on the United Canada must be on good nation with a disciplined, Movement or PNM party)
nationalism, and his the election that year, was States, but Chrétien seemed terms with the United States. caring, fun-loving society, dissolved parliament in
government put in place the Jean Chrétien, a Liberal who cool in expressing But not too good. (The comprising health, happy April 2010 and called for
Foreign Investment Review led a very anti-American Canadian sympathy for the Canadian Experience is a and well-educated people national elections, which
Agency to control party. Chrétien clearly U.S. losses. Chrétien did history series designed to tell and built on the enduring Bissessar ’s party, the
Americans buying out understood that Canada had provide an infantry the story of our country to all attributes of self-reliance, People’s Partnership, won
Canadian companies. And to get on with the U.S. — the battalion to support the Canadians. Sponsored by respect, equity, and most seats.
although Trudeau was in Canadian economy was too American effort in Multimedia Nova integrity”. Still, the upper-income
office when Moscow was in closely linked for it to be Afghanistan in 2002, but Corporation and Diversity The work of the planning Caribbean country’s Vision
an aggressive phase, he cut otherwise — but with the his government flatly Media Services/Lingua Ads committee to formulate 2020 goes on.
the Canadian Forces’ Cold War over, the defence refused to participate in the partners, the series features Vision 2020 ended in 2005, While Vision 2020
contribution to European relationship with the U.S. Iraq War in 2003, instead articles by our country’s and the country’s parliament outlined specific strategies,
defence in half and soon seemed less important. Also, sending troops back to foremost historians on a wide approved Vision 2020’s the migration phenomenon
scrapped Canada’s nuclear he had President Bill Clinton Kabul, the Afghan capital. range of topics. Past articles draft national strategic plan is integrated in it,
weapons. None of this to deal with, and Clinton was The Americans had not and author bios are available in 2006. This national considering that there are
pleased the U.S. able, intelligent, and received United Nations at http:// strategic plan then some 300,000-plus overseas
Trudeau left office in personable, much easier to approval for the war against www.cdnexperience.ca. The formulated its first Trinidadians and there are
1984, and Progressive get on with than presidents Saddam Hussein’s regime, Canadian Experience is operational plan that about 40,000 foreigners
Conservative Brian like Nixon and Reagan. So he said. That was true, but copyright © 2010-2011 covered the years 2007 to working and residing in
Mulroney took power. Chrétien talked publicly a very anti-war and anti- Multimedia Nova 2010. Even a unit within T&T.
Mulroney was no Trudeau about keeping his distance American Quebec was in Corporation.) T&T’s Ministry of Planning Migrant >>> page 34

The Officers and Board Members of the Philippine Canadian Charitable Foundation (PCCF) and the Philippine Chamber of Commerce-Toronto gather together for a souvenir
photo after the signing of an Agreement of Partnership in the staging of the “Pinoy Fiesta & Trade Show sa Toronto”, to be held at the Metro Toronto Convention Centre, Hall
C, Saturday, June 25 this year.(Courtesy: Jose Baking/ Little Manila Confidential)
Manila Media Monitor, February 2011 11
ral government issued a Development and as everybody roared into
press release, saying, Marketing Consultant for laughter.
Canada’s gov’t launches Canada. ***
multi-million dollar Rosemer really loves her Referring to one elected
campaign vs. crooked function to the point that Catholic school board
immigration consultants. given an opportunity to trustee, Balita Managing
I had participated in at speak at any function, she Editor Tess Cusipag cap-
least three of the projects takes every opportunity to tioned one photo in her
My facebook friends are just in the campaign. promote her product (of publication’s November 15-
… ahh … ahh .. DOING GREAT After Gie read the course!). 30, 2010 issue as follows: “...
release in the email notice, It’s not true, however one of the invited guests
After about a year of on the site she simply put her hand on that in the photo below, showed up as the forum was
resistance to facebook, I my pocket, probably former Philippine winding down, to the cha-
finally gave in to requests of in her wall that “Thousands Chyrell Samson: “Happy looking for my share of the President Fidel Ramos, in grin of the press people.
my nephews, nieces and flee as Philippine volcano Valentines Day Sweetheart! “multi-million”. one visit to Toronto, was Media colleagues said as a
plainly old friends who are erupts”. One of her I’ll make a Valentines dinner *** tellingthe dedicated GMA rookie politician he has a lot
scatttered all over world to facebook friends pressed the tonight for both of us :)” I got an invitation for two Pinoy TV Canadian to learn. First off is to respect
join the networking site. “Like” button. I commented: “Rodney ... big and important midweek consultant (left), “Teka, the press who can wield its
What follows are the I didn’t know though I hope the Valentines dinner functions recently, where Rosemer. Ako ang bida power to either make or
comments and actions on what her friend liked about you make for you and my presence was “a must” dito, pero lagi na la’ng break you ...”.
Facebook that my the feed: Was it for the Chyrell to share and feast on by reason of involvement ‘GMA Pinoy TV’ ang Kaya ako, I align with the
friends,simply … ahh … thousands who had to flee tonight does not have the in those organizations. The sinasabi mo, e!” press people para ma-
ahh .. DID GREAT! their homes; or the formula as follows: two events were to be held It’s not true also that ”make” naman ako.
*** excitement over the eruption “Drive To Sheppard the same evening and time Action Honda General (Addressing my wife, Gie,
Oh yes, for you, readers, of the volcano? Avenue East + Park the car at two separate places. Manager Rafael Nebres now:) Why do you look at
who are facebook lovers, I *** hurriedly + run to the I thought, “Gosh, I only (right, standing) was me like that? I said, ma-make
admit that the site has far At least three, or four Chinese Fast Food Outlet = have one body. No wonder saying, “Oo nga, Rosemer,” and not ma-”do”!
so many advantages. In times, I saw facebook Take Out” I’m inefficient ***
the words of my friends pressing the I saw Rodney’s response in any of my Related to the
compadre, Jun Tobias (not “Like” button after our the following day. It turned functions with above item,
to be confused with the common friends on the site out that the dinner he was to an organization! when former
recently-elected Catholic announced that a close cook turned out the way I *** Toronto Con-
School Board Trustee for family member was had imagined. As everybody sul General
Ward 8 in Scarborough, hospitalized, or worse, *** might have Minerva Jean
Tobias ‘Jun’ Enverga): went to the life hereinafter. Another post from Rodney: known by now, Falcon (now
“Facebook is nice in that I Oh yes, I’m not kiddin’ “Piano, pen and paper, a t h a t Charge ‘d
was able to trace back old you, kiddos! microphone and a million community Affaires at the
friends and dear *** ideas going thorugh the civic worker by Philippine
classmates of yesteryears, From one of the brilliant brain at the moment.” the name of Embassy in
pero makunsumo pala sa musical minds in the I commented: “And you R o s e m e r Ottawa) spoke
oras.” community, Rodney survived them all, Rodney!” Enverga was as guest
*** Ronquillo. He posted, *** appointed as speaker at the
My wife, Gie, posted recently addressed to his very dear, On February 19, the fede- GMA Pinoy TV Ooops>> P 34
12 Manila Media Monitor, February 2011
Professor launches complaint Canadian Museum of
for delayed immigration processing Immigration opens in Halifax
O T TAWA – A processing his parent’s
professor of law immigration application. HALIFAX, February 7, 2011 – James Moore, Minister of
and medicine at the Prof. Amir Attaran said, The government has Canadian Heritage and Official
University of ?”For a government that inaugurated a Museum of Languages said during the
Ottawa, had filed a talks so much about family Immigration at Pier 21 here. ceremonies, “This museum is
human rights values, the Conservatives Peter MacKay, Minister of for all of us because with one
have the worst record, of National Defence and Member in five Canadians tracing a
complaint recently
of Parliament (Central Nova) relationship back to this site,
against the any government, in
said, “This national institution we know that Pier 21 has
Conservative reuniting immigrants with pays tribute to the women, played a key role in creating the
government their families,” said Attaran. men, and children from all over Canada we cherish today .. By
because of a 60- On February 14, New the world who chose Canada as creating this National museum,
month delay in pro- Democrat Immigration their home. I know I speak for we’ve ensured that the stories
Critic, Olivia Chow all Nova Scotians in saying that of those who travelled far,
(Trinity–Spadina) said that we are proud to be part of toiled long, and sacrificed
ANCOP CANADA LAUNCHES CHILD SPONSORSHIP PROGRAM IN NNEWI, NIGERIA “Immigrants are waiting ensuring this important chapter much for a better life in this
for an initial batch of 15 children. The agreement was signed with Bishop Hilary of Canadian history is great country, will be forever
longer than ever before to be
Okeke of the Diocese of Nnewi. ANCOP said this was the result of the efforts of preserved, promoted, and preserved in the national fabric
joined by their spouses,
Couples for Christ (CFC) fulltime pastoral workers, Aurelio ‘Boy’ and Radel Guinto shared with all Canadians— of Canada’s broad and
Jr. The Child Sponsorship Program of ANCOP Canada started in the Philippines parents or children. now, and for generations to colourful history.”
where over 1,500 children are now currently enrolled in the program. (Malou Clarito) Especially on this come.”
Valentine’s Day, Minister
Jason Kenney must shorten
the wait times and allow
Canadians to show some
love to their parents,” said
Chow.
The NDP said
government documents
obtained through Access to
Information, show that there
are 147,769 people waiting
to have their applications
processed. This means the
government has been
accepting millions of dollars
in fees from Canadians
without processing their Minister MacKay with members of the Board of Trustees
applications.The of the Canadian Museum of Immigration at Pier 21, and
Conservatives’ new Miss Azam Chadeganipour (Designer of Museum new
immigration targets cut logo)Left to right: Richard (Cy) LeBlanc, Minister
intakes by 90 per cent in MacKay, Miss Azam Chadeganipour, John Oliver, and
Ralph Chiodo. (Courtesy: Prime Minister’s Office)
smaller countries.(NDP-PR)
Manila Media Monitor, February 2011 13

U.S. proposed new border tax a cash grab: Harper Ontario’s Summer
Jobs Program
OTTAWA — Prime Foreign Affairs Minister point in the negotiations. to compete with low-cost an additional fee would ... connects students to jobs
Minister Stephen Harper Lawrence Cannon said the Several aviation industry operations at border further drive Canadian in the private sector or
said he does not think much traveller’s fee was “just a draft groups also came out against airports...,” said National travellers to take to their cars government and offers
of a new border tax that is idea.” the proposed fee. Airlines Council of Canada and fly out of U.S. border support to help young
being proposed by the He noted that the measure “An additional tax on air president George Petsikas. airports,” said Canadian entrepreneurs launch their
United States, calling it a was in the recently unveiled travellers will decrease the “We share the concern of Airports Council chairman own summer business.
cash grab designed to help 2012 U.S. budget. The 2011 ability of Canadian airlines our tourism partners that Bill Restall. Students may:
a budget crisis. budget has not yet passed by - Search for a job through
The U.S. government Congress. Employment Ontario
wants to slap a $5.50 Currently, visitors from agencies;
inspection fee on Canadians Canada, Mexico and a number -Find job listings;
who travel into the country of Caribbean countries are -Get help to improve their
by air or by sea. Canadians exempt from “passenger marketing skills and resume
crossing into the U.S. by inspection fees.” writing;
land would not have to pay The new U.S. budget -Learn how to start their
the fee. includes a proposal to lift own Summer Company;
“I think it’s clear the U.S. those exemptions. -Apply for summer jobs
government is casting The U.S. Department of with the Ontario
around for ways to raise Homeland Security government;
revenue,” Harper said. estimated an extra $110 Employers may hire
“We want to ensure that million a year. from the fees. students and provide hands-
trade and travel between our Canada and the U.S. are The University of the Philippines Alumni Association (UPAA) TORONTO gather for on training for tomorrow’s
countries is easier, and we in talks to put up a North its regular monthly KAPIHAN on February 19, 2011in Mississauga to honor its outgoing workforce through a $2-
don’t need additional taxes American security Council and to publicize the forthcoming annual general meeting and elections on
per-hour hiring incentive.
on that kind of economic perimeter. The proposed fee March 18 at downtown YMCA, 20 Grosvenor St. in Toronto. Please contact the UPAAT
officers for more info, or Rene Reynoso at 416 884 7367. (Mogi Mogado) Vi s i t : w w w. O n t a r i o . c a /
activity,” he added. could become a sticking SummerJobs

Message of Philippine
Pres. Benigno S. Aquino III
on the commemoration of
the 25th Anniniversary of
the People Power Revolution

My warmest greetings to all the


Filipinos around the world, as we
commemorate the 25th Anniversary of
the People Power Revolution.
We Filipinos continue to demonstrate
the same ideals of unity and patriotism
that freed us from oppression 25 years
ago. These values embody our
determination to tackle the challenges of
today. Thus, this celebration is not only
a day to remember, but also a day to
affirm our duty to our fellow Filipinos and
to our country. I am grateful for our
countrymen abroad who have been
keenly following the course of our
country’s progress and have remained
proud of our multifaceted heritage, which
defines our identity as one people. Now
that we are in a period of transformation,
let us keep alive the spirit of People
Power and democracy, as we work
together and fulfill our aspiration of a
peaceful and progressive Philippines.
We are moving forward in this era of
daylight and hope, and it is incumbent
upon each of us to take on the
responsibility of realizing our dreams for
our beloved country on the straight and
righteous path to change.

BENIGNO S. AQUINO III (Sgd.)

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14 Manila Media Monitor, February 2011

Kiwanis Club of Filipino Metro Toronto works to ease RP children’s pain


The Kiwanis Club of Filipino Pastor, 2nd Vice President; President Quintin Palisoc welcomes members and
Metro Toronto has underscored the Teresita Burguillos, Secretary; guests >>>
significance of its work in Joylyn Bachar Aficial, Asst.
partnership with Kiwanis Secretary; Elizabeth Liclican, Photo below: Guest speaker, Mark Brewster, Lt.
International in alleviating the Treasurer; Lt. Gov. Mark Brewer; Gov. Division 9, addresses the club.
sufferings of disadvantaged Advisors are John Hermant,
children in the world, including Past Lt. Governor; and, Betty
those in the Philippines. Wilson, Past Lt. Gov.
In his remarks at the 2nd Charter Members of the Board are Dr.
Night of the Kiwanis Club of Ernie Quinit; Charito Macaraeg;
Filipino Metro Toronto, Sunday, Cipriano Pastor, Johhny
February 13, in North York, Burguillos, Raymond Tano, Felix
Ontario, Club President Quintin Tulagan, Mylyne Ebue, Rose
Palisoc, cited the work of Kiwanis Cruz, and Rodel Baylon. (Ace
International, in cooperation with Alvarez)
his club, among others, on the
project “Sleeping Bags”, where
they distributed sleeping bags and
other necessities in life to the poor
children in the Philippines.
<<< Guests from Division 9
The Kiwanis Club of Filipino
of Kiwanis Club International
Metro Toronto president also cited ...
the work of various local clubs in
96 countries composing Kiwanis
International – and in cooperation Some of the officers and
with UNICEF on their project members, including one of the
aimed at eliminating iodine local club founders, Dr.
deficiency disorders (IDD). He Ernesto Quinit >>>
stressed that IDD is the world’s
leading preventable cause of
mental retardation.
Through this initiative, Palisoc
said, around $80 million dollars
wee invested by Kiwanis
International, thus, saving millions
of children in 80 countries being
born with mental disability.
Palisoc outlined Kiwanis Club
of Filipino Metro Toronto’s
Division 9 (where the club belongs
under Kiwanis International’s
Organization Chart) to raise $1
million. On its third year-
campaign, the fundraising effort is
aimed at assisting against ... and now, the winners in the Raffle Draw as guests eagerly await if Lady Luck
is with them ...
transmission of HIV/AIDS from
mother to child in Guyana,
Jamaica and Trinidad and Tobago.
As “Kiwanis Club is a global
organization of volunteers
dedicated to changing the world —
one child, one community at a
time,” Palisoc also urged his club’s
officers and members to attract
new members to the organization,
reminding them, “the more
Out-of-town guests from another Kiwanis Club ...
members we recuit, the more
hands we will have for help.”
Special guests at the event were
Kiwanians from Division 9, led by
Lt. Gov. Mark Brewer and its Past
Lt. Gov. Betty Wilson.
Introduced by one of the
organizers of the Kiwanis Club of
Filipino Metro Toronto and
incumbent board member Ernesto
Quinit to the the guests and
members, Brewer agreed with The Officers, Board Members and Advisers of the Kiwanis Club of Filipino of Metro Toronto for a souvenir photo.
Palisoc and suggested ways to
attract new members, among
others, by developing hands-on
projects that will appeal to the
“Volunteer spirit” of the
individual. “Usually,” Brewer said,
“these projects begin small with
only a few people participating.
But if they meet a need in the
community, then the project can
grow and become your signature
event.” Top Photo: Kiwanis officers in
The officers of the Kiwanis Club charge of projects for the youth
of Filipino Metro Toronto are as ...
follows: Quintin Palisoc,
President; Abraham Matabang,
President – Designate; Robert
Cacapit, 1st Vice President; Julius
Manila Media Monitor, February 2011 15
NEW ONTARIO LAWYER: Linelle S. Mogado (center, below) is now
Fourteen Filipino students an Ontario Lawyer. She took her oath during ceremonies at Roy
trapped in New Zealand rubble Thomson Hall, January 28, 2011. In photo with the Filipino Canadian
lawyer are parents, Mogi and Marlene Mogado of Markham, Ontario.
MANILA — Retrieval and recovery continues for Before her admission to the Ontario Bar, Linelle practiced law in
those who were trapped at the Canterbury San Francisco for several years. She is a member of the California
Television (CTV) building, which collapsed after Bar. Linelle works on occupational health and safety policy at the
a 6.3-magnitude earthquake struck Christchurch, Ontario Ministry of Labor.
New Zealand, leaving at least 98 people dead and
over 200 still missing -- incljuding fourteen Filipino
students.
This was confirmed following text messages of
the victims to their relatives.
Sources identified those trapped at the CTV
rubble as Jesse Lloyd Redoble, John Christopher
Chua, Ezra Mae Medalle, Emmabel Anova, Jewel
Francisco, Ivy Jane Cabunillas, Elisa Torres, Mary
Louise Anne Amantillo, Valquin Bensurto, Rhea
Mae Sumalpong, Erica Nora, and Lalaine Agatep.
Two other Filipinos – Rita Estrella and Hayley
Concepcion – are believed trapped in other areas
within the vicinity of the CTV building.
The fourteen students were studying at Kings
Language School housed in the CTV building. It
has 14 staff, 87 regular students, including Chinese,
Koreans, Saudi Arabians, Thais, and Filipinos, plus ALFONSO, CAVITE WILL BE SITE FOR BIGGEST MARIAN IMAGE: Philippine diversifying conglomerate San Miguel
21 visiting students from Japan and two visiting Corp. donates its 33-hectare property in Cavite to the Philippine Foundation of Blessed Mary Mother of the Poor, which
staff. aims to build the biggest Marian image in the world, placed at 110-meter high. The Marian image was promised to the
Principal Brian Taylor, who was held in high followers of healing priest, Fr. Fernando Suarez (left, in photo), a Filipino Catholic priest living in Ottawa. With him is
Cardinal Rosales. Religious workers Jun and Rosemer Enverga will be part of the fundraising efforts in Toronto. (RAE)
regard internationally, was inside the building at
the time of the earthquake.
The school could not immediately give
any idea how many got out of the building
or how many were trapped inside because
all school documents and computer systems
were completely destroyed.
Staff members are now trying to work
through travel insurance companies and
witnesses’ accounts to work out who
escaped.
The Department of Foreign Affairs (DFA)
Office of the Undersecretary for Migrant
Workers Affairs is checking the
department’s passport database for
information and biometrics about the
missing persons, and also appraising the
families about the incident.
The DFA said the team from the
Philippine embassy in Wellington flew to
Christchurch and coordinating with local
police, rescue teams, and the Red Cross.
An estimated 2,000 Filipinos live in
Christchurch -- the country’s second-largest
urban area.
The DFA-Office of the Undersecretary for
Migrant Workers Affairs has set up a hotline
for families of Filipinos based in
Christchurch. The hotline numbers are 834-
4488 and 834-4596.

Emergency powers for PNoy


urged to address oil crisis
MANILA - Two congressmen said recently
that the House of Representatives should be
prepared to grant President Benigno
“Noynoy” Aquino III emergency powers in
case the situation in oil-producing Middle
East and North Africa worsens.
“If the situation escalates into a crisis
especially since oil has a direct impact on
the day-to-day lives of our people, Congress
should also consider granting the President
with emergency economic powers to
address our oil and energy problem,”
Western Samar Rep. Mel Senen Sarmiento
said in a statement.
Sarmiento said that the energy and finance
departments should already prepare worst-
case-scenario contingency measures in case
the situation in countries such as Bahrain
and Yemen worsens.
He said the contingency plan should
include oil rationing and the temporary
reinstitution of the Oil Price Stabilization
Fund (OPSF).
In 2010, the Philippines sourced 81% of
its crude oil imports from countries in the
Middle East, including Saudi Arabia, the
UAE, Qatar, Oman, and Iran.
16 Manila Media Monitor, February 2011

Language training follows newcomers


into the workplace
It’s a challenge to get a The program offers: entitled Literacy Matters:
job, but it’s also difficult to All levels of English – Helping Newcomers
keep a job after being hired, from basic literacy to Unlock Their Potential.
especially for newcomers to advanced workplace “Weaker than desirable
Canada. Many newcomers communication: proficiency in English and
are not proficient in English o Vocabulary, grammar, French amongst newcomers
language skills and/or are and pronunciation; is leading to higher
unaware of the Canadian unemployment, social
workplace culture and how o Topics include: Health isolation, lower earnings
to navigate successfully and Safety, Customer and is exposing many
through it. Service Skills, Productivity immigrants to living in
The Learning Improvement and more! poverty for some period of
Enrichment Foundation is o Effective writing, time after arriving in
pleased to offer LINC IN including e-mails, letters, Canada,” the report states.
THE WORKPLACE, a pilot reports and other business The article can be found
program with a curriculum writing; online here: http://
tailored to individual o D y n a m i c www.insidetoronto.com/
business needs and free to communication: over the community/education/
employer and employee. phone, in person, in article/156907—linc-
The new program, meetings, and for elevates-employees-at-
funded by Citizenship and presentations; toronto-community-news.
Immigration Canada, helps o Canadian workplace The Learning Enrichment
workers improve their culture, including Foundation is offering a
English language and performance evaluations, program that gets results and
workplace culture skills to effective teamwork, time enables immigrants and
become more successful, management and more. newcomers to feel more in
safety-conscious and In a recent article, charge of their performance
productive employees. Tamara Shephard, of the in the workplace.
These classes are held at Toronto Community News, For more info, contact
a time and location quotes a TD Bank The Learning Enrichment
convenient to the workplace Financial Group report, Foundation.

“The Tropical Deli”


IS MOVING TO ANOTHER LOCATION, HENCE, THE STORE AT
# 8 Glen Watford Drive, Unit G55
Scarborough, ON will be closed Starting March 1st.
THE NEW LOCATION WILL BE ANNOUNCED SOON.
Manila Media Monitor, February 2011 17
18 Manila Media Monitor, February 2011

War waged on FAT!


Do you ever wonder why fitness components. The
reaching your weight loss goals class is offered in beginner,
seems to be impossible? Do intermediate and elite levels.
you get frustrated when every Transformation Package
exercise routine you try never - This six-week physical train-
produces results? Strength-N- ing program includes an as-
U, the newest workout regimen sessment, one session with
in Scarborough, realizes that a personal trainer, three nu-
many people are dealing with trition plans over six weeks
these issues and have come up and a follow up appointment.
with a solution. Take advantage of the gran
Strength-N-U’s programs con- opening special -- $200.
nects the mind and body while Team Training Package-
igniting the movement from If you are part of an athletic
within that accepts responsibil- team, this is a unique oppor-
ity and produces a will to tunity for you to train with
achieve something more. your teammates at a dis-
While pushing the limits and counted rate. The experts at
tipping the boundaries of physi- Strength-N-U will create a
cal fitness, Strength-N-U will get customized program that
you jumping, climbing, running will benefit your team’s ath-
and lifting based on your activ- letic needs and require-
ity level. With a mix of athletic ments. Take advantage of
equipment, conventional gym the grand opening special-
machines, and old playground $120. Drop-in on any of the
favorites, you are sure to be classes on Tuesday and
pushed passed what you are Thursday at 6 PM, or Sat-
use to. urday and Sunday at 11:30
Group Body Blitz -- This one AM. Strength-N-U is located
hour group interactive session at Unit 10, 80 Milner Av-
has participants completing a enue, Scarborough, ON.
total body blast through a vari- Call 416-886-9462 or visit
ety of exercises that target all www.strength-n-u.com
Manila Media Monitor, February 2011 19
20 Manila Media Monitor, February 2011

Denial putting Canadians at high risk of cutting their lives short: 2011 Annual Report on Canadian’s Health
The Heart and Stroke physically inactive – risk factors “Canadians know what to do to “The fact is that we’re not Stroke Foundation poll, Canadians
Foundation warns that nine out of they can manage and control. live healthier, longer lives. But managing some of the most are aware of the importance of
10 Canadians are jeopardizing the Each year, about 250,000 there’s a huge disconnect between common and deadly addressing their risk factors. But
quality and length of their lives. potential years of life are lost in what we think we are doing to cardiovascular risk factors as well the Foundation poll also showed
The Foundation found that many Canada due to cardiovascular address our risk factors and as we think we are. We Canadians that Canadians have a false sense
Canadians are in denial about their diseases, including heart attacks reality,” says Dr. Beth Abramson, are living with a false sense of of security that is cutting their lives
risk factors for heart disease and other chronic heart-related cardiologist and spokesperson for security that could be fatal.” short. They overestimate their own
suchas being overweight and being conditions. the Heart and Stroke Foundation. According to a new Heart and healthy behaviors.
Manila Media Monitor, February 2011 21
22 Manila Media Monitor, February 2011
Guests at the launchingof the Search for the “Binibining Pilipins Canada” join the promoters of the pageant. From left, Rose Cruz, Front Page
On the matter Philippines’ tv program host Gie Alvarez, entertainer Jenifer Camacho -- star of the “Jenifer Forever 3” concert, slated Friday, April 8 at the
>>> from page 8 Capitol Event Theatre on midtown Yonge St. in Toronto, photographer Ramil, Mayette Morillo of Mayette’s Restaurant, reputed to be the restau-
rant for Filipino entertainers and government diplomats visiting Toronto, Tonnie Furto and Tina Gutierrez -- the promoters of the pageant,
be perfectly objective. together with Chicky Guerrero (not in photo). [Manila Media Monitor Photo]
“What a world it would be
if we only did the things we an exaggeration to praise follow the facts where they
can do perfectly.” Bill this type of journalism as lead.”
Andersen is a retired art crucial to democracy, or as Likewise, “opinion must
director and promotions the best form of opinion be committed to the overall
man in an advertising journalism. public good and be guided
agency in Toronto. Ward believes on the by what is best for the public
Stephen J. A. Ward, the contrary that if immoderate as a whole, not what is
James E. Burgess Professor forms of opinion dominate expedient for the reporter’s
of Journalism Ethics in the public discussion, they can cause or his/her political
School of Journalism and do more harm than good to group; that one must not be
Mass Communications at democracy. That’s why so attached to his/her “truth”
the University of assumptions behind the that one is ready to use
Wisconsin-Madison and an praise of immoderate almost any means to
adjunct professor at the journalism need to be persuade others and to
University of British challenged. promote one’s aims.”
Columbia (UB) and Ward opined that what Further, Ward stressed
founding chair of the democracy needs is that opinion should not hide
Canadian Association of deliberative opinion inconvenient facts, so as to
Journalists’ (CAJ) ethics journalism, which allows distort the truth to suit one’s
advisory committee and citizens of different views to aims; not misrepresent the
former director of UBC’s speak respectfully but views of others or demonize
Graduate School of frankly to each other. them.
Journalism, said in one However, he pointed out So, there you have it on
column: “The existence of that “opinion should be top. With the new thinking
immoderate voices has rigorously based on a wide on news reporting – and in
social value. Silencing loud range of evidence, solid this age of Wikileaks, be
voices means silencing studies, and perspectives on your own guard private
dissent and whatever truth the data,” an attitutude that c i t i z e n s !
they have to offer. But it is he said allows one “to (ace.alvarez@rogers.com)
Manila Media Monitor, February 2011 23
HEALTH

Torontonians’ concerns on health and active lives receive boosting


STRENGTH-N-U Programs and Facility
(on fitness and nutrition) opens in Scarborough

The front office staff greet guests and well-wishers ...


Some of the members of Strength-N-U Team, (L-
R) Kegan Sant, David Milburn, Steve McGeachy,
Christian Alvarez, Carlo B and James Thomp-
son.

Some of the members of the junior hockey team


undergoing training with Strength-N-U. Currently,
two hockey teams, one soccer team, and teams
Strength-N-U’s Christian Alvarez (left) and Carlo B ... Guests listen to the presentation on what Strength- from one football league train with Strength-N-U.
N-U does as a company. Some 200 guests came
between 12 to 4 PM during the open house.

David Milburn briefs Marlene Mogado,


David Milburn briefs Tobias Jun Enverga, Catholic Catholic School Board Trustee for Area 2,
School Board Trustee for Ward 8, Toronto on the Wards 4, 5, 7 & 8 with the York Catholic
THEY ARE THERE, TOO! Canadian Pop/R&B ce- facility’s “School-N-Youth” program. District School Board on Strength-N-U’s
lebrities Shawn Desman and Shiloh (L and R, re- special program, “Strength-N-Youth.
spectively) specially flew in from London, Ontario --
where they had a performance the evening before,
<<< Call for an appoint-
to grace the grand opening of Strength-N-U. At cen-
ment with Strength N-
ter is Christian Alvarez, proponenent of Strength-N-
U’s Registered Mas-
U Programs and Facility (on fitness and nutrition).
sage Therapist ...

Deejay pumps up
energy at the facility
during the open house
>>

Filipino business and civic leaders are also present: With


Christian Alvarez (from left) are Isa Tugadi, Philippine
Chamber of Commerce-Toronto president Oswald
Tugadi, Ace and Gie Alvarez, Rosemer Enverga, Bing
Marasigan, Mogi Mogado and Marlene Mogado.

Those guys in the posters are not


models. They are existing clients
In photo with Christian Alvarez, Shawn Desman and of Strength-N-U’s Christian
Shiloh, on the second row, are (L-R) Christian’s mom Alvarez >>>
- Front Page Philippines TV program host, Gie
Alvarez; Gie’s personal fitness trainer and Christian’s
longtime friend, “Big D”; Longtime client, Catherine
Lang and longtime friend, Pic.

Writer, sculptor/painter and activist Mogi Mogado


having refeshment with business and civic leader
Rafael Nebres. >>>

Strength-N-U is located at 80 Milner Avenue,


Unit 10 in Scarborough. Call (416) 886-9462 Strength-N-U’s Certified
for info, or visit www.strength-n-u.com Nutritionists >>>>>>>>> All photos either
by Kegan Sant or Manila Media Monitor
24 Manila Media Monitor, February 2011

Dear EarthTalk: In his recent


State of the Union Address,
President Obama called for a
million electric vehicles on
American roads by 2015. How
likely is it that we’ll attain that
The value you receive goal?
— Jerry Mitlitski, Salem, OR
is the price you paid for not to mention some $300 million Automotive and Coulomb
“We can break our dependence in clean cities grants to dozens of Technologies, would take issue
Frequently, family and friends brand-trained technician who on oil…and become the first American communities working to with that conclusion, however. The
ask, “Doesn’t it cost more when works exclusively on the brand country to have one million reduce petroleum use, and the $25 group’s November 2009 study,
I service my car at the of the car that you are driving electric vehicles on the road by billion being doled out to help U.S. dubbed the Electrification
dealership?” will complete your service. The 2015,” President Obama said in his automakers retool. So much Roadmap, predicted that as many
The answer is “no”. The price oil change includes an original January 2011 State of the Union federal involvement has helped as 14 million EVs could be on
is what you pay, but the value is oil filter engineered specifically address. “The future is ours to spur state governments and private American roads by 2020 if
what you receive. for that brand to protect your win.” industry to make significant lawmakers create “electrification
Three months ago, I asked an engine. They use the highest It’s difficult to say how likely investments in the EV sector as ecosystems” in several major U.S.
employee to bring her 1995 grade oil in accordance with such an arbitrary goal might be, well. cities simultaneously. If the group
Honda Civic to a popular “Quick your car engine’s specifications. but green leaders and others are But even with all this funding, a is anywhere near the mark,
Lube” station to have her oil Most dealers check your optimistic. The waiting list for the million EVs on the road by 2015 reaching Obama’s goal of a million
changed. The facility changed her vehicle’s serial number to ensure new electric Nissan Leaf, rolling may still be just a pipe dream. EVs by 2015 should be a no-
oil, checked her fluids, and that there is no outstanding off the factory floor as we speak, James Sweeney of Stanford brainer. The group also says that
recommended some additional recalls. They provide you with is some 20,000 Americans long. University’s Precourt Energy EVs could account for as many as
service work – and all inside of a vehicle check list indicating The auto industry expects similar Efficiency Center calls the plan 75 percent of all miles driven by
25 minutes. The total cost of her areas of concerns and the level demand for other new electric and “very aggressive.” He reasons that light duty vehicles in the U.S. by
invoice was $51.34. Not bad of urgency for repair. Your tires plug-in hybrid cars hitting U.S. it took over a decade for hybrids— 2040.
you say, but let’s compare this are measured for tread wear and roads this year and next from which “did not require any Now if only we could clean up
to what you would receive at the adjusted to the proper pressures. General Motors, Ford, Toyota, difference in infrastructure and our supply of electricity too, then
dealer. You get all this for 2 to 5 dollars Mitsubishi and others. had as great a range as we really might be onto something
At a dealership, the staff value more than the leading “Quick Of course, the Obama conventional vehicles, neither of good for the planet…
your time, but maintain that 25 Lube”. administration realizes that which is likely to be the case with CONTACTS: Precourt Energy
minutes is an unrealistic duration Please remember next time attaining such a goal will be electric vehicles”—to capture Efficiency Center, http://
to properly evaluate a vehicle. that the price is what you pay but impossible without help from the three percent of the U.S. passenger peec.stanford.edu; Electrification
They endeavour to inspect the value is what you receive. federal government. To that end, car and light truck market. EVs C o a l i t i o n ,
each vehicle thoroughly and Another way to “make your consumers and businesses can get would have to achieve the same www.electrificationcoalition.org.
apprise you of any car ownership easy.” tax credits worth up to $7,500 on market share in just four years if SEND YOUR
maintenance requirements. A (rafael168@yahoo.com) the purchase of each new electric Obama’s goal is to be realized. E N V I R O N M E N TA L
vehicle (EV). The feds have also “Even with a large subsidy, it QUESTIONS TO: EarthTalk®, c/o
Torontonians >>> loved it; they really had a blast that committed $2.4 billion for would be very hard to move to E – The Environmental Magazine,
day,” he recalled. research and development into such a large market share that P.O. Box 5098, Westport, CT 06881;
From page 1
In a letter to “Strength-N-U” improving EV batteries, and quickly,” Sweeney concludes. earthtalk@emagazine.com. E is a
social behaviour and provides a later, Bryan Beers, Principal of another $115 million for the The Electrification Coalition, an nonprofit publication. Subscribe:
healthy outlet for emotions.” Enniskillin Public School, wrote, installation of EV charging organization of pro-EV business www.emagazine.com/subscribe;
“Strength-N-Youth helps “Your program was inclusive and infrastructure in 16 different leaders from companies including Request a Free Trial Issue:
develop and contribute to a young allowed the students with autism metroareas around the country— Nissan, Federal Express, Coda www.emagazine.com/trial.
person’s socialization while and special needs to fully
increasing physical well-being. participate in the activities. You
Strength-N-Youth empowers its also provided these students with
participants through physical opportunities to shine in front of
activity.” their classmates. This was a real
Alvarez said the first boost to their self-esteem.”
“Strength-N-Youth” program Strength-N-U is at 80 Milner
was conducted by his fitness and Avenue, Unit 10 in Scarbroough.
nutrition facility last November Call (416) 886-9462 or visit
26 at the Enniskillin Public www.strength-n-u.com. Email at
School in Enniskillin, Ontario info@strength-n-u.com. (Manila
for around 200 students. “They Media Monitor)

ELEVATE YOUR
MARKETING EFFORTS TO A NEW LEVEL Left Photo: Dr. Romeo Tan surprisingly walks into one function room of the Delta Chelsea Hotel in
downtown Toronto, not knowing that the gathering he and his wife, Zee (with him in photo), were
zThe only Filipino program that is free-over-the air, Ch 69
zOn Basic Cable, OMNI 2, Cable 14
attending was intended for him to celebrate his birth anniversary. Around 80 of the couples’ close
zAirs across the country via Bell ExpressVu & Star Choice friends, family members and some of Dr. Tan’s patients at his several clinic locations braved the deep
freezing weather for Dr. Tan’s special day. At right photo, among those present are Financial Advisor
Sundays, 10 PM with Alternative viewing, Thursdays, 4 PM Jerico Esguera -- a neighbor of Mrs. Tan from her Pangasinan hometown -- and Jerico’s wife, Janet.
Call 416.285.8583 Front Page Philippines TV host Gie Alvarez emceed the party’s program. (Manla Media Monitor Photo)
Manila Media Monitor, February 2011 25

THE 2011 “BINIBINING PILIPINAS CANADA” AND “MUNTING BINIBINI” LAUNCH-


ING: The “Pinoy Spotlight Media Entertainment Productions” presents their beau-
ties, Saturday, July 16 this year at the TICC, 190 Railside Road in Scarborough who
will vye for the titles. In photo (L-R), company executives Tonnie Furto, Tina Gutierrez
and Chicky Guerrero, brief contestants on what they described as the most presti-
gious and extensive pageants that will be held in Canada. They said the winner to the
“Binibining Pilipinas Canada” will be sent to the Philippines to compete at the “Binibining
Pilipinas” pageant — whose winner, in turn, will represent the Philippines to the Miss
Universe Pageant in 2012. The company executives said exciting prizes await the win-
ners. Among the prizes at stake are $1,000 cash to the winner, official Binibing Pilipinas
Canada ring and brooch, a modelling contract for a calendar for Honda Canada, one-
year music lessons at the Ontario Conservatory of Music, modelling and social graces
lessons, including those on speech and eloquence, a professional portfolio and re-
sume, local radio and television appearances, spa treatment and pampering, dental
care courtesy of Dr. Evangeline M. Bernabe Dentistry Professional Corporation, fit-
ness classes, dancing lessons with professional providers, workshops with ABS-
CBN TV Network in the Philippines, a TFC Box, and, topmost, according to the
organizers is the experience one gets from their participation in the pageant. For
more info, please call Tonnie, (647) 868-5935 and Tina, (647) 718-1175.
26 Manila Media Monitor, February 2011

The Board Members and Officers of the Lopez, Quezon Association of Ontario, Canada for a souvenir photo during their 10th anniversary celebration in Scarborough. In the
organization’s ten-year history, the group did fundraising drives aimed at helping their townmates in Lopez. Among their accomplishments were donation of medicines,
medical missions to the town, distribution of food and groceries during the Christmas season, cash donation to the “Our Lady of the Most Holy Rosary” parish to help finance
its construction work, a $2,000 cash donation to buy water pump for the local fire unit, donation of firefighting equipment courtesy of the London, Ontario Fire Department.
The association’s president, Zena Flores (seated, 3rd from right) said that her group will continue to help the town and its people have a better quality of life.

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IS SUPPORT TO THE PAPER YOU LOVE TO READ -- MANILA MEDIA MONITOR. FOR YOUR ADVERTISING & PROMOTIONAL NEEDS,
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Mindmaster Publishing Inc.
Quezon City, Philippines
Manila Media Monitor, February 2011 27
MEDIA

Newspaper ad revenue down 14% in 2009: StatsCan Elevate your marketing efforts to the next level
Community papers saw ry fell to $4.9 billion in 2009 cause of layoffs attributable In this trying economic Now on its 8th season on ExpressVu on channel 216
ad sales decrease of 10% to from $5.4 billion a year to decreasing ad sales. times for businesses, pro- air, Front Page Philippines and Starchoice on Channel
$911.6 million in 2009, earlier, while pretax profit But a renewed emphasis motional efforts must be el- airs on prime 10 PM tv time 395.
according to Statistics slipped from 12.3% to 9.9%. on fiscal responsibility also evated to new grounds to on Sundays, 10 PM, OMNI The production arm of
Canada. After accounting for led to a 21.4% reduction in reach a wider market; and 2, Cable 14, in Toronto. Front Page Philippines TV is
The report noted that ad 69.2% of all newspaper spending on advertising, this is what trendsetting The only Filipino program working on the script devel-
revenues for community and revenues in 2007, marketing, travel, meals and businesses are doing to aired free-over-the-air on opment of three commer-
daily newspapers slipped a advertising accounted for entertainment costs, which maximize the potential of Channel 69, the program is cials, which, after client ap-
combined 14% to $3.1 66.1% in 2009 according to followed a 5.4% decline the their products and services. simulcast across the country proval will immediately go
billion from $3.6 billionin the StatsCan report. previous year. Those targetting the Fili- via satellite television and on the production stage. Re-
2008. Dailies were the Elsewhere newspapers The report said that the pino Canadian community being carried by the two sa- cently completed were two
hardest hit as ad sales continued to trim operating hardest-hit regions were are turning to “Front Page tellite tv carriers allowed by television commercials and
dropped 15.5%–to $2.2 expenses. While salaries, Ontario and Western Philippines” -- a television the Canadian Radio-televi- which are now airing on the
billion from $2.6 billion a wages and benefits Canada, where pretax program aimed at the Fili- sion Telecommunications program.
year earlier. comprised 40% of the profits slipped 6.5% and a pino Canadian community Commission (CRTC) to op- For inquiries on how tele-
According to StatsCan, industry operating expenses negligible 0.3% in Ontario for a wider pros- erate in the country. Front vision advertising could en-
overall revenues for the in 2009, labor costs were respectively. Revenues in pect on their targetted mar- Page Philippines could be hance your promotional ef-
Canadian newspaper indust- down 5.1% – primarily be- Quebec were +0.2%. ket. seen by subscribers of Bell forts, call (416) 285-8583.

Above are among the men and women composing the Philippine Canadian Charitable Foundation (PCCF) with whom the Philippine Chamber of Commerce-Toronto (PCCT)
partnered with in the delivery of its trade show event at the Metro Toronto Convention Centre, Hall C, on Front Street in downtown T.O., Saturday, June 25, 2011. Billed as the
“Pinoy Fiesta and Trade Show Sa Toronto”, the PCCF is tasked with planning, organization and delivery of the day-long entertainment at the event, promising the biggest
entertainment showcase and trade show ever to hit Canada. GMA Pinoy TV is the celebration’s primary sponsor. (Courtesy: Raymond Santos)
28 Manila Media Monitor, February 2011
MONEY

When it makes sense to


borrow for your RRSP
Loans are a part of life for payments within your RRSP contribution, so the cost
most Canadians. We take out budget. Longer term loans of taking out an RRSP loan
loans to pay for our cars and are more suitable for doesn’t make sense. Instead, you
our homes, for vacations, purchasing non-registered might want to consider
furniture and TVs. And, at this investments (when the contributing to a Tax-free
time of year, as the deadline interest is tax deductible). Savings Account (TFSA). The
for making your 2010 * When size of the loan contribution isn’t tax deductible
Registered Retirement maximizes tax savings. but money and interest inside a
Savings Plan (RRSP) Tax rates rise with income. TFSA is tax-free and, unlike
contribution looms, you may More tax can often be your RRSP, so are withdrawals,
be asking yourself if it makes saved by spreading RRSP which can be made at any time
sense to make one more loan deductions over more than for any purpose.
– a loan to increase your RRSP one year. While * If your increased RRSP
contribution. contributions made in one refund is already earmarked, in
The right answer for you year can be deducted in a whole or in part, to pay taxes you
depends on the overall shape future year, it does not owe on other income.
of your financial life. Let us always make sense to * If you are unsure your
look at the factors you should borrow to make an RRSP income level will allow you to
consider. contribution if it will take meet your RRSP loan
Makes sense to borrow … several years to fully obligations, which you will be
* Because contributing to utilize the deduction. required to do regardless of your
your RRSP can pay off in two Again a series of smaller income level and the
ways: First, you’ll increase the loans may produce the performance of your RRSP in
size of your tax refund; better financial result. the shorter term.
second, you’ll have more tax- * When you use your tax Borrowing to increase your
deferred money growing refund to pay off the loan RRSP contribution can be a And of course, your professional advisor can help you map out the RRSP
inside your retirement plan. as quickly as possible. useful strategy but it also comes contribution strategy that fits the overall shape of your financial life. (This column,
But the first rule is this: The Or maybe not … with specific risks. Perhaps you written and published by Investors Group Financial Services Inc. (in Quebec – a
loan must fit your budget. * If you expect to be can avoid the need to borrow FinancialServices Firm), presents general information only and is not a solicitation
* When you intend to pay taxed at, or near, the next year through a Pre- to buy or sell any investments. Contact a financial advisor for specific advice about
off the loan within a year. lowestmarginal rate over Authorized Contribution (PAC) your circumstances. For more information on this topic, please contact your Investors
Remember: Interest on an time. In that case, you plan that automatically deducts Group Consultant Rhowena Adolfo, Director and Senior Consultant, Investors
RRSP loan is not tax- won’t get the full tax- and saves any amount you Group Financial Services Inc., Toll Free-1-888-801-9406 Ext. 538,
deductible. Consider a series reduction benefit of wantfrom your regular Rhowena.Adolfo@InvestorsGroup.com or visit www.investorsgroup.com/consult/
a smaller RRSP loans with making your maximum paycheques. rhowena.adolfo)

A Place Where Money Talks: FAO sees repeat of 2008 food crisis
MANILA — The Food in the price of agricultural only be achieved in 2150 if
Canada’s Currency Museum and Agriculture products is due partly to the current trends persist,” said
Diouf.
Organization (FAO) of failure of rich and poor
We associate museums with time and place rich in the difference between funny the United Nations has countries to address the FAO said there is a need
rooms full of valuable Canadian history. money and the real thing. warned of a repeat of structural imbalances in the to conclude the Doha Round
artefacts that visitors quietly The Currency Penalties of Counterfeiting is the 2008 global food international agricultural of negotiations at the World
navigate as they learn a thing Museum’s other role is to not for the faint of heart. This crisis as crop harvests system. Trade Organization (WTO)
or two about the past. bring that history to life audio tour takes you on a fall in the United States, He warned that if current to put an end to “market
Canada’s Currency Museum through over 100,000 journey through time to learn Europe, Australia and trends persisted, one of the distortions and restrictive
also contributes to our artefacts of bank notes, about the creative tricks of the Argentina, and Millennium Development trade practices.”
economic well-being. coins and other money- trade, and the equally creative agricultural- Goals (MDGs) set by world FAO said implementation
It plays a key role in related paraphernalia. punishments devised to stop this commodity prices spike leaders would not be met by of such policies at the global
fostering confidence in the From the fur crime. in global markets. 2015. level requires the respect of
cash we use every day, helps trade and “beaver Programs Available FAO Director “Reducing by half the the commitments of the
us understand the value of economics” all the way to to Schools/the Public General Jacques Diouf number of hungry people on developed countries at their
money, and to grasp economic our current series which Not everyone can visit the noted that the volatility the planet by 2015 would various summits.
concepts that aren’t illustrates Canada’s Museum in person, so several
necessarily easily understood. journey from exploration programs about currency and
Polymer Notes to recent innovation, our monetary policy are designed to
The Museum is the public culture and identity be delivered externally. No
face of the Bank of Canada, features prominently on classroom or community is out
and will play an important role our cash. of reach.
in educating Canadians when If Canada’s Inflation Busters:
a new series of polymer bank numismatic heritage peaks A fun and dynamic lesson on
notes makes its debut later this your interest, the how economics affects us all.
year. Museum’s website is like (for grades 9 to 12, CEGEPs and
You likely take it for a virtual museum with community colleges)
granted, but the cash in your access to the vast Safe Money:
wallet is jam packed with collection of artefacts. A hands-on program about
technology to protect it against Exhibitions on Now Canada’s paper money—which
counterfeiting. The Museum In a comic strip actually arrives on your doorstep
helps by showing how to use format, The Good, the Bad in a safe! (for grades 5 to 6)
the security features on our and the Fake is a youth- Counterfeit Detection Kit:
bank notes to identify oriented exhibition that A curriculum-based program In photo are the officers and directors of the Philippine Chamber of Commerce-
suspected fakes. tells the story of two that teaches how to tell a real Toronto (PCCT) for 2011-2012 who will take their oath of office, Saturday, Febru-
Distinctly Canadian teenagers who stumble note from a counterfeit. The kit ary 26 in simple ceremonies in Scarborough, Ontario. Standing from left: Edgar
We think of cash as an onto a bag of money that includes engaging activities, Gonzales, Ace Alvarez, Rafael Nebres, Sonny Montojo, Elizabeth leggett, Joseph
everyday tool, a means of turns out to be fake. Along presentations and lesson plans, Alilio, Cori Naron, Oswald Tugadi, Rose Ami, Cora de la Cruz, Flor Vendiola, Cheryl
obtaining goods and services. with the two teens, you’ll while providing a useful job- Cantonjos, Cherrie Liu, Steve Pagao and Edwin Corton. Seated at the front row
But our currency is also about learn about counterfeiting, readiness skill. (for grades 10- are the members of the Commission on Elections at the PCCT election, January
who we are, and each bank get to handle actual 9. From left: Julito Longkines, Jess Cabrias, Winston Lim and Serge Amante.
12) For more information, visit
counterfeit notes, and learn (Manila Media Monitor Photo)
note’s design reflects a certain www.currencymuseum.ca
Manila Media Monitor, February 2011 29
SPORTS
at 905-602-0923, email
North York Pinoy sports group KCCC prepares for 2011 Golf Classic info@kalayaancentre.ca or visit
The Kalayaan sponsors has steadily ceremonies will im- www.kalayaancentre.ca/golf.
holds winter Fundraiser Cultural Community increased. This promises to be mediately follow. SAGOT SA
By Jennifer S. McLean Centre (KCCC) is another exciting tournament Raffle prizes also CROSSWORD PUZZLE
inviting golfers to that will provide players with await the partici-
Determined to meet its Raph San Juan. participate in its 2011 the opportunity to play and pants. An auction
commitment in hosting the Among the highlights of the KCCC Golf Classic at compete with fellow golfers will also be held on
24th North American event include the : group singing the Royal Ontario Golf at a challenging golf course items such as Taylor
Basketball Association’s by NYPAA’s young players , Club, Saturday, August and at the same time support Made driver R9-460
basketball tournament in the presentation of fourteen candidates 27, 2011. KCCC. and Titlist Scotty
Fall, the North York Pinoy of the “2011 Miss Caregiver” This is the fourth year Royal Ontario Golf Club in Cameron Putter with
Athletic Association pageant and the raffle of door and for KCCC’s annual golf Hornby (Milton), Ontario is head cover signed by
(NYPAA) held a Dinner tickets prizes with TV set as major tournament and every considered one of Kaneff Camilo Villegas.
Dance on February 20th, prize. succeeding year, the Golf’s premier golf courses. To register,
2011 at the Korean NABA executive adviser Gani number of golfers and After the games, the awards contact the KCCC
Canadian Cultural Centre, Gregorio, in his inspirational talk
Toronto. The successful and encouraged the party attendees and
fun-filled event was carried their friends and families to
out with the main goal of continuously support NYPAA and
raising funds in support of to fully participate in the 2011
NYPAA’s hosting the 25- NABA basketball tournaments, as
city, Labour Day long well. Addressing likewise the
weekend NABA guests and her members, NYPAA
competitions in Toronto on prexy V. Tahsin stressed the value
September 3 and 4, 2011. and contribution of volunteerism
Led by NYPAA president especially in sports activities. She
Vilma Tahsin and aptly also warmly thanked all the ever-
supported by the active officers, supportive parents,
association’s sports leaders goal- driven players, and generous
Roger Tarca, Bob San Juan donors & benefactors of the 11-
and Ed Sotto, the officers, year old community based sports
members and volunteers organization.
welcomed more than 175 Coordinators of the event were
guests, parents, friends and Cristina Fernandez and Maggie
family members to the Soriano, Bebot and Malou Silva,
evening’s Western-themed Marlene Moscoso, Myrna Corpuz,
celebration. Myrna Bulotano, Eva Agua, Tess
The well- received Acevedo, Alice Baguistan, Baby
evening program was ably San Juan, Leah Borja, Mylene
emceed jointly by Ashley Escalona, Suzette Merced, Sally
Tahsin, Robbie Tarca and Montero and Arnel Dipaling.
30 Manila Media Monitor, February 2011
Manila Media Monitor, February 2011 31

Philippine Independence Day Council launches Miss Philippines and Little Miss Philippines Pageants
(Note from Editor: Readers have an experience of a multi-cultural communities PIDC – Qualifications: Mabuhay Cup Invitational along with their court
are cautioned that this press lifetime! that PIDC is involved in. Filipino descent or at least basketball tournament at the together and other
release refers to pageants “The PIDC beauty They will promote not only 50% Filipino ancestry; up to Hoopdome on Saturday, pageant winners such as
that are distinct and separate pageant is an event the Filipino culture, but 11 years old; with talent July 9th, Santacruzan at the “Miss Manila” will also
from the pageants described organized by volunteers Philippine Tourism, as well. The pageant will be held Mabuhay Festival on participate in the
in the photo release and from the Filipino-Canadian They will serve as a role on Saturday, May 21, 2011. Saturday, July 23rd at the Santacruzan and Parade
caption below) Community. Our goal is model to the youth, The winner will wear a Metro Toronto Convention at the Cabbagetown
The Philippine to foster unity among showcasing the beauty, the crown, sash, receive a Centre, ‘parada ng mga Festival held every
Independence Day Council Filipino-Canadians and to talents and virtues of a true trophy, flowers and a round- beauties’ at the annual September.
(“PIDC”) Pageant promote better Filipina.” trip ticket to the Philippines “Salu-Salo sa Earl Bales For more information
Committee comprised of understanding of the Miss Philippines plus a take home of $500.00 Park” community picnic. on how to join, please
Event Chair, Rory Elefano, Filipino Culture within PIDC – Qualifications: cash. ABS-CBN is also They will also join other contact the Pageant
Vice-Chairs, Suzy Llanera community and with the Filipino descent or at offering a studio tour while community events and Chairs: Rory Elefano at
and Gene Elamparo and Canadian people in general. least 50% Filipino visiting the Philippines. festivals, such as the (416) 733-7818 orEmail:
Cesar Mañebo, Production The event is sponsored by ancestry; between 16 and Candidates will have an celebration of Philippine aelefano@yahoo.com or
and Stage Director, is civic-minded businessmen 25 years old; she must opportunity to participate in Independence Day at Gene Elamparo at (416)
formally announcing this and individuals. possess beauty of face all the PIDC’s events such Nathan Phillips Square 284-3547Email:
year ’s Pageant launch The roles of the Miss and figure; with talent; as the Independence Day with the Filipino Centre gene.elamparo@rbc.com
scheduled on Sunday, Philippines and Little Miss single, never been Ball scheduled on Friday, Toronto (“FCT”) or Suzy Llanera at (416)
February 20, 2011 and Philippines – PIDC will married;of good moral June 10th at the Le Jardin – organizers of ‘Pista sa 421-4289Email:
searching for candidates serve as Ambassadors of character; outstanding Versailles Room, the Miss Nayon’. Miss susanllanera@yahoo.ca
andinviting girls to be a part Goodwill to all activities personality Sports Model competition PhilippinesPIDC, Little or Cesar Mañebo at (647)
of this prestigious event and within the Filipino and Little Miss Philippines held in conjunction with the Miss Philippines PIDC 829-9187. (PR)

MOST PRESTIGIOUS PHILIPPINE-CANADA PAGEANT IS NOW ACCEPTING CANDIDATES: Philippine Canadian Charitable Foundation on its inaugural pageant year launching
attracted a good number of candidates who will soon become the first Little Miss Philippines Canada, Miss Philippines Canada and Mrs. Philippines Canada. The overall
chair of the pageant committee, Rosemer Enverga, promises that the pageant will be the biggest and the most prestigious. The biggest, because for the first time, a
pageant will be held at the confines of the Metro Toronto Convention Centre on June 25th in conjunction with the celebration of the much-awaited event, “The Pinoy Fiesta
and Trade Show sa Toronto”. It is not too late to register yet. Experience of a lifetime awaits you! Please contact Rosemer, 416 284 9299, Bing, 905 472 3194, Shiela, 416
209 2338, Ben, 647 726 3878, Sena, 416 284 3938, Mitz 647 808 4823. To be part of the TV taping for National broadcast, register before March 20. Part of Proceeds of the
event will go towards the building of houses for poor families in the Philippines. Limited candidates will be accepted. Join NOW! (Note from Editor: Readers are cautioned
that this photo release refers to a distinct and separate pageant other than those described in the press release published on top)

Intn’l Film Festival for


Children and Youth “The Champions”
opens April 8, 2011
Sprockets Toronto perform at Queen’s Park
International Film Festival for
Children and Youth is thrilled Once again, these very young– Everyone had nothing but
to open this year’s festival, talented Filipino-Canadian kids compliments. His Honour David
Friday, April 8 with the World have added another performance Onley and Her Honour were very
Premiere of Pixar Animation of their lives when they were pleased with their performance”:
Studio’s newest short, invited to sing the National anthem said Maria D’Addona, who invited
Hawaiian Vacation, a Toy Story during the Ontario Medal for Good the kids and who was the Program
Toon. Citizenship Investiture ceremonies Lead of the Ministry of
As part of the Sprockets at the Queen’s Park in Toronto. Citizenshipand Immigration,
Opening Night programme, They sang the bilingual anthem Citizenship Branch of the Ontario
audiences will also be treated in an acapella quartet style, right Honours and Awards Secretariat.
to a sneak peek at the upcoming in front of the Honourable Lt. Last June 3rd, the group also
Governor David Onley , the performed before Premier Dalton L-R: Candace Santos, Roy Tugbang, Glenn Montera and Jasmine
Disney Pixar release, Cars 2.
awards recipients coming from all McGuinty at the Elgin’s Winter Ragual. Foreground is Hon. Ontario Lt. Gov. David Onley. (PR)
Attendees will learn how the
magic is made during a special over the province of Ontario, with Garden Theatre during the
discovered them. start of many performances to
behind-the-scenes presentation their families and audience who Amethyst Awards Night for the
Way to go “The Champions” for come at the historic Queen’s Park,a
by a Pixar animator who came to witness the ceremonies. Ontario Public Service. That
bringing another feather on your landmark in Ontario.
worked on both Hawaiian “The kids sounded great! waswhere D’Addona >>>
cap. You are truly a group of The group is composed of
Vacation and Cars 2. wonder and thank you for Jasmine Ragual (of Brampton),
For the past 14 years YOUR PATRONAGE OF OUR ADVERTISERS ...
championing the Fil-Canadian Roy Tugbang (of Newmarket),
Sprockets provide children and kids to the mainstream audience. Glenn Montera (of York) and
is support to the paper you love to read. Manila Media Monitor.
youth the best in film. This may very well be just the Candace Santos (of Mississauga).
32 Manila Media Monitor, February 2011
Manila Media Monitor, February 2011 33

Jenifer Camacho in ... J e n i f e r Forever 3 Encore! Live! AS1 Part 2


The long-awaited concert of the After one year of tedious Shimmering every minute, JREM Entertainment has show and that it was really
year is now coming. If she did preparation, the musical genius Jenifer has won a lot of accolades announced its production of AS 1, “unforgettable” for them.
tremendous performances in Noel Garcia of Com 11 Studio is and became one of the most Part 2, a much - requested repeat “So do not miss this their
Jenifer Forever 1 and 2, part 3 will ready to unveil the much sought, visible, prominent performance of Mr. Pure Energy, second appearance in Toronto,”
be a very spectacular one. This anticipated second CD, entitled performers in the community. She Gary Valenciano and Concert King said Rene and Neneng
time she stages a more explosive “Jenifer Reveals”. Songs included is an awardee of the 2010 Most Martin, Nievera to be held on Maalihan, producers of the
and more extravagant performance in the album are Centuries, Burn Beautiful Filipinos in Canada, Saturday, May 28, 2011 at John show, “as we assure you of new
to conclude the concert series. it Down, Modern Day Romance, Maharlika awardee of Music W.H. Bassett Theatre (Metro acts and mesmerizing songs
Jenifer Forever 3 will be held at Poison, Lost, and Dedication. Festival in 2006, crowned as Ms. Convention Centre). from Gary and Martin that will
Capitol Event Theatre, 2492 With her singing prowess, her Lakambini 2004 by the Kalayaan Gary and Martin — a perfect leave you ‘breathless’ all over
Yonge Street in Toronto, Ontario active role in the community and Centre in Mississauga and she duo! They combine musical again.”
on April 8, 2011 at 8:00 PM. her entire experience from her received the Tuklas Female versatility and showmanship. Contact JREM Entertainment
Jenifer, the Toronto Concert modest beginnings and success as Vocalist of the year in 1996. AS1 was conceived in 2009 and for ticket reservation by phone
Queen, will entertain the people a “DIVA” in her own right - Be there and witness as Jenifer had tremendous success in North Neneng (647) 401-5818, Rene
from all walks of life, with her inspires a lot of people and even reveals the epitome of her America. (647) 401-7363, or Elvie (416)
absolute performance of modern, influenced some upcoming talents performance in Jenifer Forever 3. Their first concert in Toronto on 656-8269; by e-mail:
pop and R&B genre. to pursue their singing career. (PR) October 30, 2009 at the Massey jremco@rogers.com
Hall was a sold-out show; and website:www.jrementertainment.com.
<<< Filipino-American actor J.P. those who watched their Ticket prices are: Orchestra
Viernes is guest in “Pearl of the performance then still talk about $150(VIP), $125, $100 and
Orient” program, hosted and it — how much they enjoyed the Balcony: $110, $85, $65. (PR)
produced by Joel Recla (left in
photo). The California-based 14-
year old plays the title role in The larger-than-life adventures of
Elton John’s “Billy Elliot -- a
Broadway musical currently
running at the Canon Theatre in
DWARFINA on GMA Pinoy TV!
Toronto. Photo was taken after What she lacks in height, she Garcia as Hulyano, a rich and
an interview in the program,
makes up for in character, courage, ambitious dwarf and husband of
February 15, 2011. “Perlas ng
Silangan” airs Tuesdays, 11 PM, and immeasurable kindness. Small Romera; Pauleen Luna as
CHIN Radio- 100.7 FM. wonder then how a girl her size can Gwendina, daughter of Romera
find her way in the big and and Hulyano, another antagonist in
Dennis Trillo and Heart
Evangelista are the lead in GMA unpredictable world out there. the story; and Tony Mabesa as
Pinoy TV’s telefantasya offering Nuno Umberto, adviser to the
ongoing. GMA said the series is royal duwende couple.
guaranteed to delight both the Completing the cast are Will
young and old through Devaughn as Elvin, Dwarfina’s
Dwarfina’s adventures. (GMA bestfriend in the supernatural
Photo) >>> world; Vaness del Moral as
<<< Matthew and Len Mahoney Camila, Dwarfina’s loyal servant;
join pop/ R&B recording artist and Mico Aytona as Duwentukin,
Shawn Desman for a photo op at a dwarf tasked to look after
the opening of Strength-N-U at Dwarfina. DWARFINA will also
the grand opening of the pro- feature the special participation of
grams on fitness and nutrition Ms. Lani Mercado as Andrea,
facility, 80 Milner Avenue, Unit 10 Lyndon’s doting mother.
in Scarborough, Ontario. Des- The story of DWARFINA begun
man was one of two special
with Kardo (Cris Villanueva) and
guests at the event. Desman
came straight from the Pearson Marissa (Janice de Belen), a
International Airport, together See the world from the couple who has always wanted to
with fellow pop/R&B artist perspective of a precious little bear a child. One day, Marissa
Shiloh, flying in from London, heroine with in GMA Pinoy TV’s accidentally destroys a mound
Ontario where they had a perfor- telefanstasya offering, believed to be a nuno sa punso,
mance the the evening before the “Dwarfina”. killing the daughter of Calixto
Strength-N-U event. At press Guaranteed to delight both (Jestoni Alarcon) and Abiana
time, Desman is in Germany for young and old, Dwarfina follows (Jackielou Blanco), the heir to the
a series of sold out concerts.
the majestic and magical throne of the Kingdom of
(Manila Media Monitor Photo)
adventures of a girl barely the size duwendes.
of a finger, and how she finds her place in both the Abiana and Calixto are left
mortal and supernatural realms. devastated as this marks the end
Playing the lead characters no less are award- of their rein as well as chaos in the
winning actress Heart Evangelista as the fun-loving land of the duwendes. Knowing
Dwarfina, and multi-awarded actor Dennis Trillo as that the women in the duwende
Lyndon, Dwarfina’s beloved friend. After their world can only bear one child in
successful team-up in an episode for Dear Friend and their lifetime, Abiana uses her
in the movie Mano Po, Heart and Dennis are ready power to curse Marissa’s child so
to reignite their tandem and deliver fresh and she can take the baby and replace
remarkable performances on television. it with the dead princess.
Forming the ensemble of prominent actors and Abiana stole Dwarfina upon
actresses in Dwarfina’s earthly world are Janice de birth and presented her as their
Belen as Marissa, Dwarfina’s mother who was cursed princess, much to the surprise of
by a black duwende before giving birth to her child; Romera. Romera is the one who
Chanda Romero as Selya, Dwarfina’s cruel was truly responsible for the death
grandmother; Cris Villanueva as Kardo, Dwarfina’s of Abiana’s daughter, aware that
affectionate father; Mark Bautista as Estong, once the death of the real princess
Lyndon’s friend who works at the pier; Iwa Moto as comes out, Calixto and Abiana will
Lucille, Dwarfina’s jealous sister; Yogo Singh as be forced out of their thrown and
Buddy, a batang kalye adopted by Lyndon; and up- she will become the new queen.
and-coming Kapuso teen stars Derrick Monasterio Calixto, however, is filled with
as Darius, Estong’s co-worker, and Kylie Padilla as remorse upon seeing how much
Chloe, Lyndon’s younger sister who was raised in Marissa and Kardo loved their
the U.S. child. The royal duwende couple
Meanwhile, playing equally significant characters then decided to return Dwarfina to
in the land of duwendes are Jackielou Blanco as Dita her family while keeping
Abiana, Queen of the duwendes; Jestoni Alarcon as everything as a secret from the
Ditu Calixto, King of the duwendes; Angelika dela duwendes. Watch the story unfold
Cruz as Romera, a powerful yet evil dwarf; Emilio before your screen.(PR)
34 Manila Media Monitor, February 2011

Our Journey >>> rasigan, Gil Zamora, Gil Dicion, Dare >>> from page 9 Migrant >>> from page 10 manufacturing sector.
Norma and Milo Briones, the actually a dollar when added to A government agency, the
from page 8 Overseas migration is under the Commission on Filipinos Overseas
Flores Family; and again, to all 99 cents.
3 AM – when everyone was of you who voted for me, helped There is always a penny in population segment of Vision (CFO), just revised its vision and
somuch tired waiting. that in the campaign through emails, every dollar, but never a dollar in 2020, and two of the six mission in the hope that migration
everyone eventually decided to phones, canvassed, walked door- a penny. We are all like pennies. population-related goals of Vision and development, by 2020, has
rest for the night. to-door, talked to their friends, Let us all be the 100th cent of 2020 are where overseas migration been mainstreamed in the
While we were so tired and donated funds, gave flyers, every dollar. No matter how simple operates: developing a reliable bureaucracy. In the short term,
burnt out by all the day’s activities, prayed for us and just plain and how insignificant we think we population database (that is thinktanks like the Scalabrini
my wife and I decided to pray the wished us all the best. are, we can make a difference in hopefully 95 percent accurate), Migration Center hope a national
Holy Rosary, then slept it out. Being elected is a unique this world. and minimize the negative impacts migration and development plan is
By 5 AM, we were awakened by privilege and honor, and I truly When Jesus formed his of migration on Trinidadian formulated by June 2011.
a call from our good friends thank God for this opportunity to disciples, he picked out the society. But where the Filipino boat
extending their congratulations. make a difference and to be seemingly insignificant men. After Under the goal of developing a intends to sail remains a question.
We won! By 36 votes! ... Thanks entrusted this great guiding them, they stood out and reliable population database, One remembers a vision by former
be to God! responsibility. Added icing in the became outstanding within the Michele Reis of The University of President Fidel Ramos (1992-
We have always prayed for cake were making history as the circle of Christian faith. Except for the West Indies observes Vision 1998) during his term:
guidance and ways to help our first Filipino elected in Toronto Judas, he also stood out, but out 2020 hoped to precisely determine “Philippines 2000” where, by the
kababayans. It was never in our and being the first elected Visible of the circle. And outside — he how migration impacts on turn of the new millennium, the
dreams that we would be blessed Minority in the Toronto Catholic stood. education, the work force, and the country would have become a
to have the opportunity to do more, District School Board. So, dare to standout. It is when country’s elderly population. Tiger economy.
and to more for the diverse If we were able to do this feat, you standout that you become Meanwhile, Vision 2020 hoped to While many factors did not
communities around us. so can you! These are just my o u t s t a n d i n g . reduce the emigration of skilled achieve such a vision, and the
My Special thanks to our other opinions and stories. You are (artisticam@rogers.com) Trinidadian labor, facilitate the Philippines continues to be a
campaign managers, namely, Ra- entitled to them! integration of returning migrants, basket case in Asia, at least there
mon Cruz, Jimmy and Bing Ma- (junenverga@gmail.com) the produce fresh. Just before it and facilitate the full integration of was a vision to direct an entire
goes on, you hear the sound of documented and non-documented nation’s efforts.
Two days later the three get to distant thunder and the smell of migrants in T&T. The National Economic and
Ooops >>> page 11 the camping site only to find Ron fresh rain. Such bold integration of Development Authority (NEDA)
event where the Philippine sitting there with a tent set up, When you pass the milk cases, migration in T&T’s Vision 2020 is may want to think about drafting
Chamber of Commerce-Toronto firewood gathered, and dinner you hear cows mooing and you so even if the country is not a a long-term strategic plan similar
honored ten of its past presi- cooking on the fire. experience the scent of fresh major recipient of remittances to T&T’s Vision 2020, one that
dents, it is better to be in busi- “Dang man, how long you been mown hay. (around US$ 87 million reached goes beyond a current president’s
ness, rather than the government here, and how did you talk your In the meat department there T&T in 2007, with that amount regime. After launching the new
service because, in the latter, one wife into letting you go?” is the aroma of charcoal grilled coming from more than half of MTPDP by early 2011, NEDA can
wrong move and the media “Well, I’ve been here since steaks with onions. overseas Trinidadians who have convene the country’s best minds
pound on them. yesterday. Yesterday evening, I When you approach the egg college degrees). T&T, Reis also to, without partisanship, help draft
Newly-elected Catholic School was sitting in my chair and my case, you hear hens cluck and notes, is a destination country of such a development vision for the
Board Trustee Jun Enverga who wife came up behind me and put cackle, and the air is filled with trafficked and smuggled persons, long haul —and have President
was seated near the location I her hands over my eyes and the pleasing aroma of bacon and asylum-seekers and refugees. Aquino endorse this process.
was working at covering the said, ’Guess who?’.” I pulled eggs frying. Compare Trinidad and Tobago And overseas migration’s place
event, said, “Yes, that’s right!”. her hands off, and she was wearing The bread department to the fourth largest remittance in such a long-term Philippine
As I turned my head to Jun, he a brand new nightie. features the tantalizing smell of economy, the Philippines: a vision? It is time to optimize a
was looking at me. She took my hand and pulled me fresh baked bread & cookies. country with an elaborate “Philippine diasporic dividend” —
I responded, “Don’t look at me to our bedroom. The room had I don’t buy toilet paper there migration management system that the net of net benefit from overseas
like that. I have nothing to do candles and rose petals all over. On anymore. received over-US$17 billion in migration— that supplements a
with what befell you, my friend!” the bed she had handcuffs, and *** 2009, and where an estimated 8.5 long-term, not just a short-term,
*** ropes! She told me to tie and cuff Back to Facebook ... Having million overseas Filipinos, vision of Philippine development.
From a forwarded email by media her to the bed, and I did. noticed that most of my postings scattered in 220 countries and Since the overseas exodus has
collague Mogi Mogado: And then she said, “Do on Facebook were business- territories, come from. impacted many aspects of Filipino
Four guys have been going to whatever you want.” related, my nephew, Rafi, posted As the government of popularly- socio-economic and cultural life,
the same deer camp for many So, Here I am. on my wall: “Uncle, how much elected President Benigno Simeon it is time to develop a migration-
years. Two days before the group *** does it cost to advertise full page Aquino III is about to finish and-development system that sees
is to leave, Ron’s wife puts her From Philippine-based in your facebook wall?” producing the 2010-2016 Medium- the country and her institutions
foot down and tells him he isn’t newsman Ramon Bernardo: With a smiley on my reply, I Term Philippine Development Plan address systemically the various
going. A new supermarket opened in commented, “There’s no cost, (MTPDP), something seems impacts of migration on
Ron’s friends are very upset that Davenport, Iowa. It has an except the sales pitch is in my missing: Where does the Philippines development. The Philippines has
he can’t go, but what can they do. automatic water mister to keep system already!” want to go, regardless of who is this yet to have a system to address the
country’s president? economic and social impacts of
Six years, thus Aquino’s term, are migration —or even a set of goals
not enough for the Philippines to to manage these impacts and
generate some 13-15 million quality optimize migration’s gains.
jobs to reduce joblessness visibly, if Integrating such a migration-
estimates by economists Fernando and-development system into a
Aldaba and Reuel Hermoso are to long-term Philippine vision will be
be believed. Poverty levels remained good first step to see the progress
the same (26 million living in of this migrant-sending country
poverty), says initial results of the beyond merely sending people
2009 Family Income and abroad and receiving dollars.
Expenditures Survey. It may take a But if the boat just sails and
herculean effort to bring back doesn’t know where to go, there
agriculture’s old glory, or even goes the thrill of looking ahead to
revitalize the stagnant industry or a brighter Filipino future.

Top Photo: Ten past presidents of the Philippine Chamber of Commerce-Toronto (PCCT) are honored
at the recent 20th Anniversary Gala Dinner of the organization. Feted during the event, are as follows:
Winston Lim,1991-1992; Clemente Benedicto, 1992; Joe Sagala, 1994; Mann Nacario, 1995 – 1996;
Rubi Talavera, 1997; Jess Antonio, 1998 – 1999; Eddie Lee, 2000 – 2001; Monina Lim-Serano, 2002;
Rafael Nebres, 2003 – 2004; and, Cora dela Cruz, 2005 – 2006. Not all recipients were able to attend
the recognition ceremonies, but were represented by fellow PCCT members. With them in photo are
the officers and directors of the PCCT. In the same event, Rafael “Paeng” Nebres (photo at right)
receives a Plaque for Service Recognition from Philippine Embassy Charge d’ Affaires Minerva Falcon,
for his many accomplishments as president of the PCCT for the years 2003-2004; 2007-2008; and,
2009-2010. With them in photo are then PCCT VP-Membership, Oswald Tugadi and directors Sonny
Montojo and Cori Naron.
Manila Media Monitor, February 2011 35
36 Manila Media Monitor, February 2011

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