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PROJECT REPORT
ON
TELECOM INDUSTRY
(Domestic Company- AIRTEL)
Airtel was born free, a force unleashed into the market with a relentless and
unwavering determination to succeed. A spirit charged with energy, creativity and a
team driven “to seize the day” with an ambition to become the most globally admired
telecom service. Airtel, after just ten years, has risen to the pinnacle of achievement.
As India's leading telecommunications company Airtel brand has played the role as a
major catalyst in India's reforms, contributing to its economic resurgence.
Today we touch people lives with our Mobile services, Telemedia services, to
connecting India's leading 1000+ corporates. We also connect Indians living in USA
with our callhome service.
The company is a part of Bharti Enterprises, and is India's leading provider of
telecommunications services. The businesses at Bharti Airtel have been structured
into three individual strategic business units (SBU.s) - mobile services, broadband &
telephone services (B&T) & enterprise services. The mobile services group provides
GSM mobile services across India in 23 telecom circles, while the B&T business
group provides broadband & telephone services in 90 cities. The Enterprise services
group has two sub-units - carriers (long distance services) and services to corporates.
All these services are provided under the Airtel brand.
Bharti Airtel is one of India's leading private sector providers of telecommunications
services based on an aggregate of 22,069,003 customers as of April 30, 2006,
consisting of 20,683,902 GSM mobile and 1,385,101 broadband & telephone
customers. Company shares are listed on The Stock Exchange, Mumbai (BSE) and
The National Stock Exchange of India Limited (NSE).
Partners
The company has a strategic alliance with SingTel. The investment made by SingTel
is one of the largest investments made in the world outside Singapore, in the
company. The company also has a strategic alliance with Vodafone. The investment
made by Vodafone in Bharti is one of the largest single foreign investment made in
the Indian telecom sector.
The company’s mobile network equipment partners include Ericsson and Nokia. In
the case of the broadband and telephone services and enterprise services (carriers),
equipment suppliers include Siemens, Nortel, Corning, among others. The Company
also has an information technology alliance with IBM for its group-wide information
technology requirements and with Nortel for call center technology requirements. The
call center operations for the mobile services have been outsourced to IBM Daksh,
Hinduja TMT, Teletech & Mphasis.
VISION
"By 2015 we will be the most loved brand, enriching the lives of millions"
MISSION
Buisness Solutions:
Vehicle Tracking
Vehicle tracking solution enables a company to monitor the location of their stock
in transit. Each vehicle is mounted with an Airtel mobile (Phone) or a Global
Positioning System (GPS) box and a vehicle tracking enabled SIM card. The SIM
card sends periodic updates of the location of vehicles to the Bharti application
server, as per the frequency defined. The progress of the vehicle is displayed on a
map on the tracking website. The application allows tracking of multiple vehicles
simultaneously.
Information Broadcast
Information Broadcast is a means of simultaneously disseminating information to
multiple employees/customers over SMS. It also gives the flexibility of sending
messages at a predefined time and pre-defined date. The user logs on to the
solution through internet, types the message, selects the group he wants to send the
message to and after defining the date and time just clicks on the .send' button.
Call Centers
Business today is run for the customers. To manage customer queries (pre
sales and post sales), clients require to set up small call centers with minimum
expenses. To help out clients with such requirment Airtel proposes the call center
solution. This solution helps the clients to start up a local call center with facilities
to recieve 4-5 simulataneous calls. These call centers can be in a single location or
multi location.
HEAD OFFICE:
Qutab Ambience,
Mehrauli Road,
New Delhi: 110 030
AHMEDABAD OFFICE:
Bharti Cellular Limited --Bharti House,
Near Income Tax Office,
Ashram Road,Ahmedabad – 380009
Sunil Bharti Mittal, the founder-chairman of Bharti Enterprises (which owns Airtel), is
today, the most celebrated face of the telecom sector in India. He symbolizes the adage
that success comes to those who dream big and then work assiduously to deliver it. Sunil
Bharti Mittal began his journey manufacturing spare parts for bicycles in the late 1970s.
His strong entrepreneurial instincts gave him a unique flair for sensing new business
opportunities. In the early years, Bharti established itself as a supplier of basic telecom
equipment. His true calling came in the mid 1990s when the government opened up the
sector and allowed private players to provide telecom services.
Bharti Enterprises accepted every opportunity provided by this new policy to evolve into
India's largest telecommunications company and one of India's most respected brands.
Airtel was launched in 1995 in Delhi. In the ensuing years, as the Airtel network expanded
to several parts of India, the brand came to symbolize the very essence of mobile services.
ACHIEVEMENTS
Airtel's journey to leadership began in Delhi in 1995. Since then, Airtel has established itself
across India in sixteen states covering a population of over 600 million people.
Airtel will soon cover the entire country through a process of acquisitions and green field
projects. With a presence in over 1,400 towns, Airtel today has the largest network capacity
in the country.
In the last nine years Airtel has achieved many firsts and unique records: it was the first to
launch nationwide roaming operations, it was the first to cross the one million and the five
million customer marks. It was also the first to launch services overseas.
There are other 'firsts' credited to Airtel - many of them in the area of innovative products and
services. Today, Airtel innovates in to almost everything that it presents to.
PROMOTIONAL TOOLS
Advertisements :
In its strategic drive to emotionally connect with the mass market, Airtel has also used
cricket, Bollywood and music as carriers. Saurav Ganguly, Sachin Tendulkar, Shah Rukh
Khan, Kareena Kapoor and Karishma Kapoor have all joined hands with Airtel to create
excitement and open up new segments.
An unprecedented event marked this phase, when the world famous music composer, A R
Rehman - played himself in a successful campaign for Airtel.
This was the first time A R Rehman had agreed to work for any brand, anywhere in the
world. The music from the commercial became the most downloaded ring tone in the history
of telecommunications. More recently, an evocative positioning 'Express Yourself' was
successfully launched taking the ownership of the entire space of communication and
strengthening the emotional bond Airtel enjoys with its customers.
Unique plans :
Airtel has launched unique, customer-friendly handset bundling schemes and innovative tariff
options to address all the new segments entering the category. Some fine examples of these
are the highly successful Sachin Invitation Plan with a monthly rental of only Rs. 150 and the
Airtel 012 plan.
Airtel has leveraged its huge strength in the pre-paid segment by constantly innovating with
relevant features for the value-conscious customer like Balance on Screen. Another recent
example is its path-breaking product, Easy Charge, which brought electronic recharging into
the country. Today Easy Charge is fast replacing paper coupons through its multiple benefits
of anytime, anywhere and any value recharge, for an amount that could be as low as Rs. 50.
Brand Values :
Airtel impacts the lives of millions across India - it gives people the unlimited freedom to
communicate so that they can express themselves freely. Airtel's brand values are centered on
leadership, performance, trust, care, innovation and sensitivity. These are reflected not just
through advertising, but in fact through each interface Airtel has with its customer.
CAMPAIGNS :
Campaigns like the Leadership campaign, the Quality Time campaign, ‘Magic Dalo’, Say
Hello launch campaign, the ‘Magic Hai to Mumkin Hai’ campaign, the A R Rehman Live
Every Moment campaign and the new Express Yourself campaign. The Airtel brand has
attracted and retained the first customer it acquired in 1995 to the tenth-millionth it acquired
in 2005.
NEW SCHEMES :
It is a fact that in order to attract new customers & retain old customers a company should
have to provide for new and innovative things and that is what has been done by AIRTEL, it
continuously provides new schemes in order to attract customers.
» Live TV Viewing for Airtel Users: In order to attract customers Airtel started the service
of watching TV channels on the mobile phones at a nominal charges of Rs. 199 /month (only
on the EDGE phone).
» Airtel launches KBL: Airtel announced the launch of Airtel Kaun Banega Lakhpati
(KBL), an interactive quiz for all its customers where a customer gets a chance to win 1 lakh
rupees.
» Airtel 'pays' users for staying 'active': As a step to encourage its users to recharge their
pre-paid coupons before entering into the grace period, Airtel has launched a special bonanza
offer, 'Staying active . . . Always pays'. As per this offer, pre-paid users will get free talk
time worth Rs.100 if they recharge their mobile phones with coupons worth Rs.324.
» Airtel Promotes Performing Arts: Airtel has announced the launch of "Airtel
Expressions", a platform to promote and celebrate the various forms of expressions through
the medium of performing arts in Delhi.
» Life-time incoming free scheme: Airtel announced this scheme in order to attract poor
customers in which they got the facility where they have to recharge the phone only once in 6
months.
Brand Endorsers
Celebrity endorsement is a part of brand building. Companies pay huge signing amount to the
celebrities to make them endorse products. Celebrity endorsements have several benefits like
getting attention of the public and building credibility.
Bharti Airtel Limited provides Airtel services. Mobile Service, Airtel Telemedia Services and
Enterprise Services are some important business sectors of Bharti Airtel Limited. Besides
mobile services Airtel Broad Band and Internet services are also available. Airtel also
introduces telephony services for home. You can also get connected to the world of
entertainment with a free dial up connection through this home phone.
Shah Rukh Khan and Sachin Tendulkar along with their respective teams joined hands for
Airtel Showdown campaign in the year 2005. The Airtel Showdown campaign was held at
Taj Lands End, Bandra Mumbai. The finale of the Airtel Showdown was marked by the
launch of a mobile fan club and exclusive content zone on Airtel Live. The last year Shah
Rukh Khan acted on Airtel commercial as a field executive trying to sell packages.
Airtel has signed R Madhavan and Vidya Balan as the Brand Ambassador for Airtel in the
Southern Region. Shah Rukh Khan is retained as the brand ambassador for the North and
West region. Madhavan is the youth icon of South and is rightly roped by Airtel as the brand
ambassador.
The Bollywood ka badshah will be testing your general knowledge in a five crore game show
Kya Aap Paanchvi Pass Se Tez Hain. The mobile partner for this game show was Airtel. As
Shah Rukh is their brand ambassador Airtel feels the returns will be bigger. Shah Rukh Khan
and Airtel are considered as the country's two biggest brands. The tagline for Airtel
advertisements is "Express Yourself." The tagline itself offers a good connection with the
target audience.
Shah Rukh Khan and Karan Johar team is also working for an Airtel AD campaign. Shah
Rukh's company Red Chillies is producing the Airtel advertisement.
Bharti Teleservices had also signed up A R Rahman as the Brand Ambassador for its wireless
service. A R Rahman not only composed the jingle for Airtel AD but also featured in some of
the Ads promoting some of the Airtel brands.
PRODUCT LINES
Broadband Advantage
Now experience the internet in a new way with Airtel Broadband. It is powered by DSL
technology which gives you blazing-fast; secure Internet access as soon as you switch on
your computer . We give you the power of limitless discovery on Internet – from shopping to
banking, paying bills to making new friends and not to mention endless fun & learning for
children.
With Airtel Broadband, the internet is always ON, always available! No more waiting for
dial-up to connect. You are ready to use the internet as soon as you switch on your computer.
Power Surfing:
With speed of up to 2Mbps, feel the excitement of doing more on Internet. Shop, download
MP3, exchange heavy files and chat at an enviable speed, all thanks to an extensive
Broadband Services infrastructure. No more disconnections in the middle of download.
Others Services :
Speed On Demand
Upgrade to higher bandwidth instantly
No need to change your tariff plan
Pay only as much as you use
Entertainment On Airtel
Just log-in with your Airtel Broadband ID and unleash great music at great prices.
Airtel brings you a wide range of high-quality and exciting games in alliance with India
games. Just login with your Airtel Broadband ID and start playing.
Reach Airtel
Airtel helps you as quickly and as efficiently as possible at first point of contact. In this
section you'll find an opportunity to email us directly, useful telephone numbers, quick links
to store locations, payment centers and much more.
Customer Support
As an Airtel customer you have the convenience to access the 24-hr customer service number
from any part of India, from your Airtel phone. What's more, you can access us from your
landline too.
Payment Centres
Choose from a host of convenient payment options only with Airtel. Walk into any Airtel
relationship centre and make your payment by cash or credit card. Drop a cheque at any of
the conveniently located cheque drop boxes.
Need to get yourself a new Airtel connection, subscribe to any of value added services and
get more information on them, pay your bill or get a new handset? Visit the nearest Airtel
Relationship Centre.
Technology
DSL provides blazing-fast, secure Internet access and can be delivered to both homes and to
businesses. Delivered right through a regular telephone line, data rates can vary from 128Kb
to 8Mb per second depending on the type and cost of the service.
Instant Access
Digital Subscriber Line (DSL) technology provides instant Internet and network access at
speeds up to 50 times faster than a 28.8Kbps modem on a standard analogue phone line.
There are no dial-up delays, no busy signals. What used to take minutes or hours to
download, will now take just seconds or minutes.
Experience Multimedia
With DSL Internet Service you can download graphics-heavy files, large documents,
software, photos, email attachments, and more, instantly. It's perfect for real-time interactive
multimedia, broadcast quality video, distance learning, and video-on-demand. And because
DSL Internet Service sends data and voice over the same line, you can talk on the phone
while you are online.
It's also a service that you don't have to dial into. Just turn on your PC, open a browser, and
you're ready to surf. (No more hearing those annoying beeps and tones, then waiting to be
connected. You're always connected whenever you wish to!). Beyond Internet access, DSL
also has the ability to carry additional phone lines and entertainment services using the same
pair of wires.
High-speed Internet access through DSL, changes your Internet experience perceptibly.
Services
Now you can observe your office, warehouse, shop and staff from your PC from anywhere
and at all times, with the Video Surveillance Solution.
BusinessLive@24X7
With BusinessLive@24X7, it's like being there! 24 hours a day, 365 days a year.
BusinessLive@24X7 is a PC based multi-channel system that utilises the most advanced
digital video compression technologies to bring you the highest still picture quality and video
clarity. It is a custom-made, remote, digital Video Surveillance Solution, that will let you
keep an eye from your office or home on what is going on at a specific location. It ensures
safety and peace of mind along with quality service, technical warranty and maintenance.
Virtual Control
Even when you are away from your premises, you can observe, record and be in control.
BusinessLive@24X7 makes multiple viewing possible. While you are travelling, you can see
your business run smoothly from a distance
Click on different display mode icons and monitor live! Activate the built-in
switcher and have different cameras display sequentially, one after the other, as per your time
setting, in single or multiple windows. Monitor multiple sites with multiple cameras,
simultaneously.
Use your PC like a digital video player to playback the recorded video or browse frame by
frame. And just in case you want to review something before the recording is over, you can!
Your recording will continue, virtually uninterrupted. You can playback one camera at a
time, or even multiple cameras (up to 4).
BusinessLive@24X7 is completely network ready and you can set up all levels of passwords
and access within the network or use the two-level, multiple-user password protection
You will be delighted to know that adding these huge benefits to your business does not mean
huge costs. All you need is our Video Surveillance Solution that comes at a surprisingly low
investment
In Touch
Create and share your precious moments with your loved ones with In Touch. In Touch is
more fun and personal than email or voicemail. It’s a great way to reach out to your loved
ones who are far away.
Video Postcard TM :
Here's a really unique way to communicate with family, friends, business associates &
colleagues, even if they're not In Touch subscribers. Our service allows you to create, review
and send a Video Post Card TM to any valid e-mail Id. They get an e-mail that links to your
Video Post Card TM recorded in full motion video and sound.
Security:
An important feature of the In Touch system is the security of your communications. Our
secure network ensures that your profile information remains completely confidential. In
Touch will not publish your name in any directory (online or print). You can receive
messages or calls from family and friends only.
In Touch does not offer the option to ‘find-a-friend’ (common among many community
solutions) as this has proven to be a source of abuse and spam.
Requirement:
you must be a registered member to use this service.
COMPANY’S PLANS
Prepaid Plans
Are you wary of committing yourself to a date for making your bill payments? Is it too much
of a bother for you to remember dates for bill payments? Do you often end up paying late
fees against your monthly utility services bills? Do you end up spending too much if you
have the option to pay the bill later?
Think over for if one of these represents you, we have a solution for you. Start thinking
prepaid is our advise!
So what exactly is this prepaid! It is simply a way of going cellular by paying for the talk
time in advance. For eg if you feel that you need Rs 300 worth of talktime for a month, you
can buy a recharge coupon which gives you that much talktime on your cellphone. Once that
money gets exhausted you can buy another recharge coupon for the same or different
denomination depending on your future need.
Prepaid allows you to be in control of your cellular expenses even while you are spending.
You will be surprised that today In India, Prepaid connections account for almost 60 to 70
percent of the total new entrants into cellular telephony. That’s because almost everyone of
us wants to be in control of our cellular expense.
Advantages of prepaid:
Some of the many advantages that you enjoy with Airtel Pre-Paid...
Total Cost Control
Enjoy the liberty of total cost control with your Airtel Pre-paid! Re-charge as much as you
feel the need to! Now that's what we call complete freedom!
No Rentals
Buy an Airtel prepaid card without having to pay any rentals!
No deposits
Your Airtel prepaid card comes without you having to pay heafty deposits!
60 second pulse
Airtel provides you with a 60-second pulse rate! Freedom for you to experience like never
before!
Instant Recharge
Avail of instant recharge on your Airtel prepaid card with just a few simple steps!
Post-paid Plan
Airtel welcomes you to a vibrant world of unlimited opportunities. More exciting, innovative
yet simple new ways to communicate, just when you want to, not just through words but
ideas, emotions and feelings. To give you the unlimited freedom to
reach out to your special people in your special way.
We have established one of the most extensive roaming tie-ups - both national and
international- with the best service providers in the respective regions to ensure that you get
uninterrupted coverage throughout. We currently provide roaming coverage in more than
1000 cities and major highways across India. We also provide international roaming in 56
countries across 101 networks.
National Roaming
Our national roaming coverage currently spans across more than a 1000 cities across India.
To subscribe to National Roaming, you have to pay the following:
Contact Details
Call on 121 for Airtel Prepaid phone .
Call on 9897012345 for Postpaid or toll free 121 Airtel Postpaid phone.