Академический Документы
Профессиональный Документы
Культура Документы
Four ways to win when it comes to TV planning – strategies for great TV planning
TV attribution drives better understanding - this article looks at different considerations that a
critical to getting TV attribution right.
What does it take to be a TV planning star? - for of the industry’s top TV planners offer their insight
and advice.
Research
Response: New Rules, New Roles - how TV advertising's often-hidden contribution to response in the
short, medium and long-term.
A Matter of Time by Work Research - can you really tell a story in a few seconds? An investigation
into the impact of time-length in TV advertising.
As Seen on TV - how TV can supercharge small businesses and the most effective strategies for profit
and growth
Books
How Not to Plan by Les Binet and Sarah Carter - bursting myths and nonsense that swirls around
marketing. Buy it here
Eat Your Greens - a collection of papers written by some of most respected practitioners in the
media industry. Buy it here
Case studies
Birds Eye: From stormy seas to plain sailing – the story of how TV helped Birds Eye turn its fortunes
around.
Wickes: Nailing DIY with Wickes – how a perfectly matched long-term sponsorship helped break
short-term sales records and improve brand health.
Sport England: This Girl Can – a nationwide campaign to inspire women of all ages to participate in
physical activity and exercise.
Just Eat: From minnow to mainstream – Just Eat’s five years of TV fuelled growth.
McDonalds: McCafé Moments – the story of how content was used creatively and contextually in
key programmes, giving McCafé a caffeine boost.
Extras
WARC - the latest evidence, expertise and guidance to make marketers more effective
The APG - a not-for-profit organisation that provides training and inspiration to planners and
strategists
BARB - the organisation responsible for monitoring and recording TV audiences in the UK
Ofcom - the government approved authority responsible for protecting the UK public's viewing
BCAP code - a collection of rules and regulations to which all advertising in the UK must abide
Clearcast - make sure all adverts in the UK comply with regulation before they are aired
Touchpoints - a tool from the IPA designed to help with your planning decisions
TGI – survey data to help advertisers identify, target and reach their key consumer audiences
ITV Media
4 Sales
Sky Media
Warner Media
Media auditors:
Ebiquity
Media Sense