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The tourism industry is among the sectors that has the potential to boost the
Philippine economy. It can be a powerful economic growth engine for the country, if
developed in a sustainable manner.
It has been a favored economic development strategy for developing nations
because of its ability to quickly stimulate income and employment growth, foreign exchange
earnings, and government revenues through fees and taxes.
Tourism activities play a major role in the development of an area. It has far reaching
relationship with other sectors such as manufacturing, environment, agriculture and
infrastructure. Tourism contribution to the economy comes in the form of investment in
tourism facilities and travelers expenditure on accommodation, food and beverage,
sightseeing, entertainment, local transport, shopping, and other personal services.
Tourism not only generates jobs at a higher rate than most other sectors, it is an
important source of jobs for new workers and those with minimal skills. The multiplier effect
(indirect and induced economic effects) tends to be greater than that of many other sectors.
Tourism has also been recognized as an important sector for creating jobs and livelihood
opportunities for local communities in tourist areas. It facilitates infrastructure development,
especially in far-flung areas, and contributes to cultural preservation and environmental
protection through education and actual visits to places.
The result is that the tourism industry is totally reliant on its natural attractions as the
motivation for tourists to visit. But the natural attractions, though unique in many ways, are
not sufficiently strong in themselves to attract the numbers required to support a significant
tourism sector.

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The country is endowed with great tourism potentials. It offers diverse attractions
ranging from historical/cultural heritage to variety of scenic views and recreational areas.
The CALABARZON is gifted with a diverse natural, historical, cultural and man-made
attractions as well as general and special interest products attractive to domestic and
international tourist markets.

The Philippine Republic's Region IV, Southern Tagalog, comprised eleven provinces
with eight cities. Most of these provinces are in the southern part of the island of Luzon, but
the province of Palawan, an archipelago in itself, stretches southwest of Luzon almost as far
as Borneo, forming one of the four sides of the Sulu Sea. It has subsequently been
ubdivided into CALABARZON (Region IVA, comprising Batangas, Cavite, Laguna, Quezon
and Rizal).

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A.) To assess the 1999-2003 Tourism condition of Region 4A

B.) To identify the type of tourist that visited Region 4A from 1999- 2003

C.) To correlate the type of tourist to the Tourism Circuit that will aid in creating policy or
programs.








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A) Secondary Data collection
B) Method for Assessment and Analysis:
y Trend Analysis
y Growth Rate
y Frequency Distribution
y GIS

ÔÔÔ


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The country is endowed with great tourism potentials. It offers diverse
attractions
ranging from historical/cultural heritage to variety of scenic views and recreational areas.
The CALABARZON is gifted with a diverse natural, historical, cultural and man-made
attractions as well as general and special interest products attractive to domestic and
international tourist markets.

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The Philippine Republic's Region IV, Southern Tagalog, comprised eleven provinces with
eight cities. Most of these provinces are in the southern part of the island of Luzon, but the
province of Palawan, an archipelago in itself, stretches southwest of Luzon almost as far as
Borneo, forming one of the four sides of the Sulu Sea. It has subsequently been ubdivided
into CALABARZON (Region IVA, comprising Batangas, Cavite, Laguna, Quezon and Rizal).
TABLE 1. : Number of Regional Travelers in the Philippines, 1999-2003

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Source: Tourism Research and Statistics Division (TRSD), Department of Tourism (DOT).

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In this table, demonstrates the gainers on the number of domestic visitors that consequently
contributed to the 69.95 percent overall increase of regional travelers. Among the top
gainers, Central Luzon (Region III) exhibited the highest increase, which was recorded at a
hefty rate of 98.7 percent. Central Mindanao (Region XII) followed accounting for a 68.0
percent growth and Western Visayas (Region VI) with 130% .



 For the CALABARZON area, data below shows the distribution of visitors of the
provinces involved.
TABLE: TOURIST ARRIVAL PER PROVINCE
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Source: Tourism Research and Statistics Division (TRSD), Department of Tourism (DOT)

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Source: Tourism Research and Statistics Division (TRSD), Department of Tourism (DOT)


ORAPH FOR DISTRIBUTION OF TYPE OF VISITORS PER PROVINCE, 99-03

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Aplaya Laiya in Batangas,, the Department of Tourism has an on-going project for
the formulation of a tourism master plan. Beach resorts exist in the area, its access road,
the San Juan- Lobo road is nearly completed. For the Hacienda Looc, which covers 1,378
hectares, its conversion from agricultural to tourism area is on-going.

 The centerpiece attraction of the CALABARZON region, the Taal Lake and Volcano
is found in Batangas. The Taal Volcano is said to be the smallest volcano in the world. The
coastline from Nasugbu to Calatagan is a favorite of water sport enthusiasts. It is generally
used for swimming, boating, yachting, fishing and skin-diving. National shrines and
landmarks also abound in the province being home and birthplace of the country¶s
nationalist. The tourism center of Cavite is Tagaytay City which is known as the ³town on
the ridge´. The ridge is the viewing area of the Taal Lake and Volcano. Tagaytay is also
considered the second summer capital of the country because of its crisp and cool climate.
Cavite also boasts of leisure estates and golf courses. The Gen. Emilio Aguinaldo Shrine
and other historical landmarks are present in the province.

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Tourism development in Tagaytay includes the zoning by the Tagaytay City

government of the tourism-strip along the Tagaytay ridge for urban-tourism with restaurants,
entertainment and recreational facilities. High-cost, week-end housing projects suited for
rest and relaxation have been increasing in the area. High-end resort estates have
proliferated in Tagaytay City and its adjacent highland towns with similar view of the Taal
lake and Volcano. The tourism area has been made more accessible with the completion of
the Tagaytay-Sta. Rosa Road to complement the Tagaytay- Alfonso-Batangas Road and
Gen. Aguinaldo Highway.

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Laguna is known as the resort province of the Philippines with its bodies of water
such as hot springs, lakes and waterfalls. The Pagsanjan Falls, Lake Caliraya and the
innumerable hot springs that abound in the province are the favorite of tourists.

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 In the province of Quezon, tourist flock to Mount Banahaw, a 7,382-foot extinct
volcano famous for its mystical attributes. The beach of Sariaya abounds with resorts for
domestic tourists. A yearly attraction in the province is the celebration of the Pahiyas, a
traditional thanksgiving for a bountiful harvest celebrated in several towns.


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 In Rizal province, the Shrine of Our Lady of Antipolo draws thousand of Filipino
travellers to pay homage to Our Lady of Peace and Good Voyage. Along the way to the
Shrine is the Sumulong Highway where the overlooking view of Metro Manila can be seen
while enjoying the facilities offered by food establishments operating in the area. The
province is also known for the Hinulugang Taktak and Daranak/Batlag Falls.

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Tourism related investments and activities are encouraged and given priority in the
designated tourism development area. There is need to develop other areas with strong
tourism potentials and disperse the benefits generated by tourism development to the
community.
The development of tourism circuits aims to provide a link between tourism in the
major urban areas with tourism attractions in the rural areas.
Tourism Circuit of Region IV-A identifies areas of tourist interest, similar to zoning
the offering of every place.

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 Cavite is the most visited place in CALABARZON, by both foreigners and domestic
travellers. In the tourism circuit, Cavite is known for Historical, Nature/Adventure Cluster. It
can be said that tourist are attracted to this kind of activities.
Laguna on the other hand, comes next and is known for Health/ Wellness and
Special Interest Cluster. People know Laguna for hot spring resorts .

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Undoubtedly, tourism holds the promise of increased employment and income
opportunities, particularly for Filipinos living in the coastal and rural areas of the country.
Yet, it is an industry built upon the most delicate of natural and cultural environments, where
the most insignificant and innocent of human gestures can easily wreak destruction on the
site¶s resources.
The Philippine Tourism Master Plan cites ³niche markets´ and ³special interest
tourism´ whose definitions are similar to ecotourism. NGOs, local government units (LGUs),
and local communities have been undertaking their own versions of ecotourism even before
the government established a framework for its development.

This is the challenge of sustainable tourism development. Tourism is expected to
become an even more important weapon in the Philippines¶ economic arsenal. However,
both our tourist markets and the Philippine tourism industry itself have become more aware
of the negative environmental and social costs coupled with tourism development. The
country has thus begun to recognize the need to adopt new development approaches in

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order to come up with tourist products that are environmentally sensitive and economically
viable.
This implies that some form of cooperation or partnership between the three groups
is necessary for a coordinated and sustainable form of tourism development.
Therefore, we recommend that policies with certain objectives should be observed that
covers:

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Investment in tourism shall be encouraged by providing an environment that will attract
private-sector investment in existing and potential tourist destinations. New mechanisms
for sourcing funds shall be explored and developed to augment existing capital
for tourism development.

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LGUs shall prepare/ update the municipal/ city land use plans and zoning ordinances.
Multiple land use that allows the maximum variety of uses consistent with conservation
and carrying capacity of the tourism areas shall be allowed.
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Promote CALABARZON as a tourist destination with a variety/mix of tourism products
and interest for various types of tourist. Ecotourism and agritourism shall be promoted
as a strategy to preserve the natural and built environment.




y Department of Tourism (DOT). 1991. Tourism master plan (1991-2010).

Manila, Philippines: DOT

y McKinsey and Company. 2002. Harnessing the tourism growth engine: A winning
formula for the Philippines. Presentation to Her Excellency President Gloria
Macapagal-Arroyo, April 2004, Malacanang, Manila

y National Economic Development Authority (NEDA). 1981. Medium-Term

Philippine Development Plan (MTPDP)
y ______. MTPDP1992-1998. Pasig City, Philippines: NEDA.
y ______. MTPDP1998-2004. Pasig City, Philippines: NEDA.
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