We are concerned about corporate entrepreneurship or intrapreneurship when it comes to

entrepreneurship in already developed enterprises. This is a special type of entrepreneurship

that is expressed in a company's approach or in the more general orientation of a company
with the entrepreneurial characteristics mentioned above (Covin & Slevin 1991). This
exercise in entrepreneurship in existing businesses is not limited to the founding of
companies or the formation of new divisions within a corporation (Low & MacMillan 1988,
Covin & Slevin 1991). Rather, it is an effort to integrate these elements into the plan of the
business after a strong base and creation of a company (Stevenson & Jarillo 1990, Covin &
Slevin 1991). The corporation is seeking to concentrate on creativity through corporate
entrepreneurship and finding and leveraging market prospects. Therefore the aim of the
application of corporate entrepreneurship is to encourage a creative and constructive
manifestation in the organisation that facilitates the continuous evolution or invention of the
business or part of the company. While the primary goal of corporate enterprise applies to the
original organisation, it can also contribute to the formation of a new agency or to the
creation of a new company.

In terms of creativity, entrepreneurial behaviour is of great significance. Proactive creativity

behaviour is triggered by the introduction of corporate entrepreneurship, which encourages
the ongoing growth of the business. This creation can lead, on the one hand, to the
optimization of existing goods, systems and systems, or it can lead, on the other hand, to
brand new products, etc or it can also lead to subsidiaries (Frank 2009, p.10). The company's
success is the goal of these steps (Stevenson & Jarillo1990). The speed and scale of the
transfer is also contingent on the individual staff and managerial skills (Burgelman 1983).

Risk can be grouped into three categories: business risk mostly refers to the potential to
effectively join or establish a new sector or sector or to introduce new technology. Financial
risk means high capital commitment or a high input of a company's wealth (Here, the risk-
return trade-off is often associated). The personal risk applies to the individual who makes a
decision about the organisation. This danger applies to the entity and the individual himself.
The risk capacity of entrepreneurial orientation applies to a company's ability to take a
gamble, whose result is unpredictable, and the willingness to act without understanding the
consequences in full advance (Dess & Lumpkin 2005).

Risk can be grouped into three categories: business risk mostly refers to the potential to
effectively join or establish a new sector or sector or to introduce new technology. Financial
risk means high capital commitment or a high input of a company's wealth (Here, the risk-
return trade-off is often associated). The personal risk applies to the individual who makes a
decision about the organisation. This danger applies to the entity and the individual himself.
The risk capacity of entrepreneurial orientation applies to a company's ability to take a
gamble, whose result is unpredictable, and the willingness to act without understanding the
consequences in full advance (Dess & Lumpkin 2005).