APSMM flier 10.5x7.

ADVANCED PROGRAM IN
SOCIAL MEDIA MARKETING (APSMM)
PROGRAM OBJECTIVES EVALUATION & CERTIFICATION
Social media are all the rage in marketing. Facebook itself has more
than 500 million accounts. LinkedIn has more than 70 million users. Class Room Participation & Preparedness 10 Credits
YouTube is the second most popular search engine after Google today. Online Forum Participation 10 Credits
As social media is gaining popularity, one of the major buzz is utilisation
of social media for business and marketing purposes. But, not many Assignments 1, 2 & 3 40 Credits
businesses have figured out how they can really influence consumers
through social media. Projects (Final SMM Strategy) 40 Credits

This course is designed to provide participants with the skills and
confidence to understand and manage various social media tools and
tactics. At the end of the course, each participant shall integrate
various tools of social media, along with a practical project. The course
trains the participants on driving business using the latest social
networking tools and tactics.
ABOUT IAMAI
Founded in January 2004 by leading portals in India, IAMAI is the
only specialised industry body in India representing the interests of
online and mobile value added services industry.
To know more please visit www.iamai.in
WHO SHOULD ATTEND?
Professionals in Marketing/Publishing/e-business/Advertising.
PEDAGOGY
A blend of instructor-led classes with case studies, projects and
assignments.
PROGRAM DESIGN & DURATION
• Four weeks program
Three classes from 6:30PM to 9:30PM on Jan 31, Feb 1, 2, 21,
22 and 23
• Delivered through classes at NIIT Imperia Centres for Advanced
Learning in your own city*, using Synchronous Learning Technology
Total 100 Credits
IAMAI will be certifying each participant, as per the obtained grade:
• If >80% of Credits - Certification with Distinction Grades
• If 60% - 80% of Credits - Certification with Passing Grades
• If <60% of Credits - Participation Certification
Certificates will be issued jointly by IAMAI and NIIT Imperia.
PRE-REQUISITES FOR THE PROGRAM
• Basic understanding of marketing (esp. Advertising)
• Basic understanding of internet as a marketing channel
• Access to internet off the classroom
FEES AND PAYMENT SCHEDULE
Program Fee: 21,000/- + 10.3% Service Tax = 23,163/-
The fee is payable at the time of submission of the application form.
The fee is inclusive of all academic charges and program contents.
All fees are non-refundable. Payments are to be made to NIIT Imperia
by cash, cheque or demand draft. Cheque/DD to be drawn in favour
of ‘NIIT Ltd. Imperia Collection Account’.
A 10% discount applies to IAMAI member organisations or registration
of 3 members together from a single organisation, or Early Bird
individual registrations by November 26, 2010
IMPORTANT DATES

PROGRAM FACULTY Early Bird Closure: November 26, 2010

RATAN KK Application Closure: January 13, 2010
Program Commences: January 31, 2010
Ratan KK is one of the primary tutors for this program. An IIM
Ahmedabad alumnus, he currently heads GutsGo (www.gutsgo.com), Registration may be foreclosed if allocated seats are exhausted.
a Digital Marketing Consulting and Training firm. In his past role, he Interested candidates are advised to apply early.
has headed Delivery at Pinstorm, one of India’s leading Digital Agencies.
For more information about the faculty, please visit
www.linkedin.com/in/ratankk.
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DETAILED PROGRAM CURRICULUM

*NIIT IMPERIA Centres: Ahmedabad: 303, 3rd Floor, 3rd Eye Building, Panchvati Circle, C G Road, Ahmedabad - 380006; Bangalore: 1st Floor, No.74-2, Sanjana Plaza, Elephant Rock
Road, 3rd Block, Jayanagar, Bangalore - 560011; Bhopal: 132, Mezennine Floor, Zone-II, M.P. Nagar, Bhopal - 462011; Bhubaneswar: 2nd Floor, 610, Shahid Nagar, Bhubaneswar - 751007;
Chandigarh: SCO 156 -157, IInd Floor, Sector 34 A, Chandigarh; Chennai: 1st Floor, 27 & 28 Dowlani Towers, Dr. Radhrakrishnan Salai, Chennai - 600004; Hyderabad: 2nd Floor, 205 &
206, Babukhan Estates, Basheerbagh, Hyderabad - 500002; Jamshedpur: 122, Yashkamal Complex, Bistupur, Jamshedpur - 831001; Kolkata: 6B Pretoria Street, 1st Floor, Kolkata -700071;
Lucknow: Upper Ground Floor, Raja Ram Kumar Plaza, 76 Hazrat Ganj, Lucknow - 228001; Mumbai: C3, Ground Floor, Balaram Building, Bandra Kurla Complex, Bandra East - 400051;
Mysore: V V Mohalla PDR ATRIUM, #CH 19/1(1028), 2nd Floor (Above MY STORE), Jayalaxmi Vilasa Road, Chamaraja Mohalla, Mysore - 557004; Nagpur: 3rd Floor, Bajaj Wing, Mangalwari
Complex, Sadar, Nagpur - 440001; Nasik: First Floor, Hotel Farmaish, Above Dominos Pizza, D'souza Colony, College Road, Nasik - 422005; NCR Admission Office and Delhi Centre:
3rd Floor, Chiranjeev Towers, Nehru Place - 110019; Gurgaon: SCO 26 Old Delhi Road, Sector-14, Gurgaon - 122001; Patna: Below NIIT Ashok Rajpath Centre, Naveen Khoti, 1st Floor,
Ashok Rajpath, Opp. Khuda Baksh Library, Patna - 800004; Pune: 601/602, Karan Selene, Above Yes Bank, Bhandarkar Road, Pune - 411004.

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For more details: Visit www.niitimperia.com

Call: 1800 180 6060 (MTNL/BSNL) or 011 60006448 (others)
SMS <IMPERIA> to 56070, Email: imperia@niit.com