2011

Editorial
Calendar
Issue Vol. Focus Section Special Report Top 25
Jan. - June
Date Issue List

7 11.44 Technology Health Clubs 14 East Carrillo St., Ste A

14 11.45 Small Business Golf Courses Santa Barbara, CA 93101
Jan.

21 11.46 Region Watch: Wealth Managers/ Ph: (805) 560-6950

Simi Valley/Moorpark Investment Advisors
Fax: (805) 560-8399
28 11.47 Small Business Dealmakers of the Year Architects
www.pacbiztimes.com

4 11.48 Technology IT Service Providers

Feb.

11 11.49 Small Business Family-Business & Closely- Banks

Held Company Awards*
* An awards event
18 11.50 Region Watch Office Parks
25 11.51 Small Business Who’s Who in Advertising, Largest Law Firms
will be held to honor
Marketing & PR the winners.

*
Family-Business and Closely-Held Company Awards Breakfast: TBA

4 11.52 Technology Foundations

Mar.

11 12.1 Small Business Who’s Who in Commercial Highest Paid Executives

Real Estate & Construction
18 12.2 Region Watch Hospitals
25 12.3 Small Business Top Women in Business* PR Firms

*
Top Women in Business Awards Reception: TBA

1 12.4 Technology Ventura County Employers

8 12.5 Small Business Green Coast Engineering Firms
Apr.

15 12.6 Central Coast Minority-Owned Businesses

22 12.7 Small Business 101 One Hundred* Building Services
29 12.8 Nonprofits Construction Projects

*
101 One Hundred Awards Reception: TBA

6 12.9 Technology Who’s Who in Professional Nonprofits

Services
May

13 12.10 Small Business Santa Barbara County Employers

20 12.11 East Ventura (New!) Champions in Health Banks Based Inside the Region
Care
27 12.12 Small Business General Contractors

3 12.13 Technology San Luis Obispo County Employers

June

10 12.14 Small Business Mid Year Economic Forecast Bio-Medical Companies

17 12.15 Central Coast Certified Public Accountants
24 12.16 Small Business (New!) Region’s Richest Credit Unions
July - Dec.
next page
 2011
Editorial
Calendar
Issue Vol. Focus Section Special Report Top 25
July - Dec.
Date Issue List

1 12.17 Technology Post Graduate 14 East Carrillo St., Ste A

Institutions Santa Barbara, CA 93101
8 12.18 Small Business Hotels & Resorts
July

Ph: (805) 560-6950

15 12.19 East Ventura Who’s Who - CFOs, Controllers Wineries
Fax: (805) 560-8399
& Financial Executives
22 12.20 Small Business Special Districts www.pacbiztimes.com
29 12.21 Nonprofits Spirit of Small Business* Women-Owned
Businesses

*
Spirit of Small Business Awards Luncheon: TBA
* An awards event
5 12.22 Technology Shopping Centers
will be held to honor
Aug.

12 12.23 Small Business Who’s Who in Clean Tech & Property Management
the winners.
& Sustainability Firms
19 12.24 Central Coast Software Developers
26 12.25 Small Business Fastest Growing Companies* Insurance Agencies

*
Fastest Growing Companies Awards Reception: TBA

2 12.26 Technology Commercial Printers

Sept.

9 12.27 Small Business Family-Owned Businesses

16 12.28 East Ventura (New!) Giving Guide SBA Lenders
23 12.29 Small Business Commercial Real Estate Firms
30 12.30 Nonprofits 40 Under 40* Chambers of Commerce

*
40 Under 40 Awards Dinner: TBA

7 12.31 Technology Oldest Companies

14 12.32 Small Business
Oct.

Who’s Who in Agriculture & Private Employers

Viticulture
21 12.33 Central Coast Law Firms Outside the Region
28 12.34 Small Business Who’s Who in Banking & Finance Temp. Employment Firms

4 12.35 Technology Who’s Who in Healthcare Law Firms Inside the Region
& Insurance Services
Nov.

11 12.36 Small Business Advertising Agencies

18 12.37 East Ventura 2011 Tax & Financial Planning Banks Based Outside the Region
Guide
25 12.38 Small Business Restaurants

2 12.39 Technology Mortgage Lenders

9 12.40 Small Business Who’s Who in Nonprofits Colleges & Universities
Dec.

& Foundations
16 12.41 Central Coast HMOs / PPOs
23 12.42 Small Business Stock Brokerages
30 12.43 Nonprofits 2012 Book of Lists

 2011
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 2011
Special
Reports
Jan 28 Jan. - June
Dealmakers of the Year DealMakers
January 22-28, 2010 • Volume 10, Issue 46

of the Year
A review of the region’s top deals
from 2010, with profiles on the 14 East Carrillo St., Ste A
businessmen and women who get
the deals done. Santa Barbara, CA 93101
Ph: (805) 560-6950
Fax: (805) 560-8399
Feb 11 25 www.pacbiztimes.com
Family Business & Closely- FAMILY BUSINESS &
CLOSELY HELD COMPANY
Who’s Who in February 19 - 25, 2010
Volume 10, Issue 50

Awards
Held Company Awards* Advertising, Marketing
A look at family business in the & PR Who’s Who in
Advertising, Marketing & PR

region with in-depth profiles of the The region’s top professionals are
award winners. An awards break- identified and profiled. Sponsored by:
* An awards event
fast will be held on March 1, 2011 to
Presenting Sponsors:

Davies
will be held to honor
honor the winners. the winners.

MarCh 11 25
Who’s Who in Top 50 Women in
April 23 - 29, 2010 • Volume 11, Issue 7
March 5 - 11, 2010 • Volume 10, Issue 52

Who’s Who in Top 50

Commercial Real COMMERCIAL REAL ESTATE
CONSTRUCTION Business* Women in Business

Estate & Construction Profiles of outstanding women

Profiles the leaders in the dynamic business leaders. An awards
real estate, architecture and con- reception will be held on April 11, Presenting Sponsors:

struction industries. 2011, to honor the winners.

Apr 8 22
Green Coast 101 One Hundred*
APRIL 9 - 15, 2010 • VOLUME 11, ISSUE 5
April 24-30, 2009 • Volume 10, Issue 7

The
GREEN COAST
An in-depth look at the leaders and The Business Times’ fortune 500
trends in green business practices. style listing of the top companies in
the region,with profiles of the best-
in-category winners. An awards Ranking the region’s top companies.

Presented by:
reception will be held on May 16, Presenting Sponsors:

2011, to honor the winners.

May 6 May 7 - 13, 2010 • Volume 11, Issue 9

20
Who’s Who in Who’s Who in
Professional Services
Champions in
Professional Services Healthcare (NEW!)
BU S I N
ST E
CIFIC COA

SS
T IM ES
PA

Profiles of the region’s leading Recognizes and profiles the top

attorneys and CPAs. leaders and most significant
contributors in the Tri-County
region’s dynamic healthcare industry.

Jun 10 24
Mid Year Economic Region’s Richest (NEW!)
June 11 - 17, 2010 • Volume 11, Issue 14

THE CORPORATE REPORT:

Forecast
Mid-Year Economic Roundtable
Ranks and profiles our region’s
A regionwide compilation of key wealthiest residents. The Business
business data and market statistics, Times provides a scorecard so you July - Dec.
plus an expert roundtable. can tell the players. next page
 2011
Special
Reports
Jul 15 29
Who’s Who - CFOs,
August 6-12, 2010
Volume 11, Issue 22

Spirit of Small Business*

July 23 - 29, 3010 Volume 11, Issue 20 July - Dec.
Controllers & Financial This hot special report celebrates SP RIT
Executives small business with profiles of
innovative companies, how-to
Identifies and profiles top financial 14 East Carrillo St., Ste A
articles and a resource guide. An
executives including CFOs and Santa Barbara, CA 93101
awards event will be held onAug.
controllers across the region.
18, 2011, to honor the winners. Ph: (805) 560-6950
Fax: (805) 560-8399
Aug 12 26
www.pacbiztimes.com
Who’s Who in Clean Fastest-Growing
August 20-26, 2010 Volume 11, Issue 24
August 27 - September 2, 2010 Volume 11, Issue 25

FASTEST GROWING

2010
BU S I N
ST E
CIFIC COA

SS
T IM E S

who’s who in Companies

Tech & Sustainability

PA

clean tech &

sustainability Companies*
The section will identify and Features the fastest-growing
profile leaders in companies public and private companies in
developing, producing, installing the Tri-Counties based on two * An awards event
and using sustainable energy. year revenue growth. An awards will be held to honor
Presenting Sponsors: Associate
Sponsor:
Sponsored By:

event will be held on Sept. 12,

2011, to honor the winners.
the winners.

Sep 16 30
Philanthropy & 40 Under 40*
Nonprofits Ph i l a n th ro p y Identifies the next crop of up-
& N o n p ro f i ts
A look at the best practices of the and-coming businessmen and
region’s non-profit sector. women under the age of 40,
including profiles and photos. An
S : awards event will be held on Oct.
17, 2011, to honor the winners.
Oct 14
28
Who’s Who in Agri- APRIL 9 - 15, 2010 • VOLUME 11, ISSUE 5

Who’s Who in Banking

Oct. 23-29, 2009

The Volume 10, Issue 33

culture & Viticulture GREEN COAST Who’s Who in

& Finance
Identifies and profiles leaders of
Profiles key players in the region’s
two of the region’s key industries,
dynamic financial services
farming and winemaking.
industries.
Sponsored By:
Presented by:

Nov 4 18
Who’s Who in Health Dec. 4-10, 2009 • Volume 10, Issue 39
2011 Tax & Financial Nov. 20-26, 2009 • Volume 10, Issue 37

2009 Tax and Financial

Care & Insurance

Who’s Who in

HealtH Care &

Insurance
Planning Guide Planning Guide

Services
Services A collection of in-depth, up-to-
Decision-makers in the health care date financial articles and tax tips
and insurance industries are identi- for small-business owners and Sponsored By:

managers.
Presenting Sponsors:

fied and profiled.

Dec 9 30
Who’s Who in Nonprofits November 6 - 12, 2009 • Volume 10, Issue 35

Who’s Who in Nonprofits

2012 Book of Lists
& Foundations Foundations
& The Business Times’ definitive
Senior executives in the region’s annual reference guide of the Tri-
non-profit sector are profiled. Sponsors:
County’s top public and private
institutions and companies.
2011
Special
Section
Sponsorship Special Section Sponsorship Rates
Rates Apply to the following special reports:

14 East Carrillo St., Ste A Dealmakers of the Year

Santa Barbara, CA 93101 Who’s Who in Advertising, Marketing & PR
Ph: (805) 560-6950
Fax: (805) 560-8399 Who’s Who in Commercial Real Estate & Construction
www.pacbiztimes.com Green Coast

Who’s Who in Professional Services

Champions in Healthcare (New)

Mid-Year Economic Forecast

Region’s Richest (New)

Who’s Who in Clean Tech & Sustainability

Who’s Who in CFOs, Controllers & Financial Executives

Philanthropy & Nonprofits

Who’s Who in Agriculture and Viticulture

Who’s Who in Banking & Finance

Who’s Who in Health Care & Insurance Services

2011 Tax & Financial Planning Guide

Who’s Who in Nonprofits & Foundations

- 16, 2009

Cover Sponsorships
April 10 , Issue 5
10
Volume

OAST
Three packages available. GREEN C
Th e

Includes:
ISING,
ho in

ADVERtiTng & PR
Who’s W

• Sponsor identification with logo on front cover Marke

• Full-page, 4-color advertisement on available cover econom
N
ow is
reinvent
the time s
on
the regi er
ewable
y. Ren new products
pow
to

position, first-come basis

vative can
n, inno practices in
productio business world leader
ble a
and sust
aina into massive
ounties t need -
the Tri-C ment. We don ifice the land
transform elop sacr
ble dev
June 13 - 19, ects that
sustaina struction proj
2008 • Volu N COAS
T next
page

Spon sored
By: new con our lifestyle. see GREE me 9 Issu
or e 14
scape

• Mention in editor’s letter M id -Y ea

r Ec on om
ic Fo re ca
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Investment: $2,950
50
9 Issue
Volu me
2009 •
y 20-2 6,
Febru ar

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2011
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LEGAL NOTICES

FICTITIOUS BUSINESS
NAME STATEMENT: The
following person(s) is/are
doing business as:
Santa Barbara Menus, SB-
menus, SBmenus.com, 850
Gravilla Dr., Santa Barbara,
CA 93109; 80Five, LLC, 850
Gravilla Dr., Santa Barbara,
CA 93109. This statement
was filed with the County
Clerk of Santa Barbara
County on July 08, 2009. This
statement expires five years
from the date it was filed
in the Office of the County
Clerk. I hereby certify that
this is a correct copy of the
original statement on file in
my office. Joseph E. Holland,
County Clerk (SEAL) by Laurie
Cox. Original FBN No. 2009-
0002246. Published July 17,
24, 31, August 7, 2009.
FICTITIOUS BUSINESS
NAME STATEMENT: The
following person(s) is/are
doing business as:
Calavary Chapel
Bible College, 1 N. Calle
Cesar Chavez, Ste. 21, Santa
Barbara, CA 93103; Calvary
Chapel of Santa Barbara,
1 N. Calle Cesar Chavez, Ste.
21, Santa Barbara, CA 93103.
This statement was filed with
the County Clerk of Santa
Barbara County on July 15,
2009. This statement expires
five years from the date it
was filed in the Office of the
County Clerk. I hereby certify
that this is a correct copy of
the original statement on
file in my office. Joseph E.
Holland, County Clerk (SEAL)
by Thomas Pearson. Original
FBN No. 2009-0002321.
Published July 24, 31, August association, or savings bank of the Recorder of Santa 2923.54 the undersigned, on
7, 14, 2009. specified in Section 5102 of Barbara County, California, behalf of the beneficiary, loan
the Financial Code and au- Date of Sale:8/14/2009 at servicer or authorized agent,
NOTICE OF TRUSTEE’S SALE
thorized to do business in this 1:00 PM Place of Sale: At declares as follows: [ 1 ] The
T.S. No. GM-177746-C Loan
state, will be held by the duly the main entrance to the mortgage loan servicer has
No. 0359374724 YOU ARE IN
appointed trustee. The sale County Courthouse, 1100 obtained from the commis-
DEFAULT UNDER A DEED OF
will be made, but without cov- Anacapa St., Santa Barbara, sioner a final or temporary
TRUST DATED 10/16/2006.
enant or warranty, expressed California Property Address order of exemption pursuant
UNLESS YOU TAKE ACTION
or implied, regarding title, is purported to be: 1026 EAST to Section 2923.53 that is cur-
TO PROTECT YOUR PROP-
possession, or encumbrances, GUTIERREZ STREET SANTA rent and valid on the date the
ERTY, IT MAY BE SOLD AT A
to satisfy the obligation BARBARA, California 93103- notice of sale is filed; [ 2 ] The
PUBLIC SALE. IF YOU NEED
secured by said Deed of Trust. 0000 APN #: 031-372-05-00 timeframe for giving notice of
AN EXPLANATION OF THE
The undersigned Trustee The total amount secured by sale specified in subdivision
NATURE OF THE PROCEEDING
disclaims any liability for any said instrument as of the time (a) of Section 2923.52 does
AGAINST YOU, YOU SHOULD
incorrectness of the property of initial publication of this not apply pursuant to Section
CONTACT A LAWYER. A public
address or other common notice is $595,975.70, which 2923.52 or 2923.55. Date:
auction sale to the highest
designation, if any, shown includes the total amount of 7/16/2009 ETS Services, LLC
bidder for cash, cashier’s
herein. TRUSTOR:JEFFREY B the unpaid balance (including 2255 North Ontario Street,
check drawn on a state or
LOCKWOOD and JOANNE P accrued and unpaid interest) Suite 400 Burbank, California
national bank, check drawn
LOCKWOOD HUSBAND AND and reasonable estimated 91504-3120 Sale Line:
by a state or federal credit
WIFE Recorded 10/31/2006 costs, expenses, and ad- 714-730-2727 Sunil Jayas-
union, or a check drawn by a
as Instrument No. 2006- vances at the time of initial inha, TRUSTEE SALE OFFICER
state or federal savings and
0085145 in Book , page of publication of this notice. Pur- ASAP# 3176554 07/24/2009,
loan association, or savings
Official Records in the office suant to California Civil Code 07/31/2009, 08/07/2009.

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14 East Carrillo St., Ste A 78% have obtained a four-year college degree.
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Ph: (805) 560-6950
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Household Net Worth Household Income

$250,000 - $999,999
$35,000
23% $250,000 or less - $99,999
18%
7%
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70%
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or more

75% 57% 90%

read the Business Times spend more than 30 minutes have read at least 3 of the
at work. reading the paper. last 4 issues.

Source: 2008 City Business Journals Network and Pacific Coast Business Times Readex Reader Surveys.
Readership
Survey

Our Readers

14 East Carrillo St., Ste A 58% indicate they have taken some action as a
Santa Barbara, CA 93101
result of an ad in the Business Times.
Ph: (805) 560-6950
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www.pacbiztimes.com purchasing decisions.
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Buying Influence

Accounting
Local Sales Advertising/PR
readers work for a company reporting:

no response over Banking

$100 million
9% Construction/
Architecture
Education/
$10 million - Training
$100 million Financial/
28% Investments
Health Benefits

61% Insurance
Under $10
million Legal Services

Printing

Real Estate
Local Workforce Information
readers work for a company with: Travel
Arrangements
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local employees
6%

Sales Growth
50 - 499 local readers work for a company reporting:
employees
28%
77% (4% or more growth)

Average Annual Sales Growth over the Past 3 Years

66% Under 500
local employees 4% 11%
94%
Under 50
local employees 31% (4% - 10.99% growth)
46% (11% or more growth)

Source: 2008 City Business Journals Network and Pacific Coast Business Times Readex Reader Surveys.
2011
Focus
Reports
www.pacbiztimes.com

July 30-Aug. 5, 2010

Nonprofits A report on nonprofits and philanthropy Page 7A

Nonprofit &
philanthropy
briefs

Nonprofits Focus
Nonprofits at risk
More than 35,000 nonprofits nationwide
are in danger of losing their tax-exempt
status because they have not filed Form
990 with the Internal Revenue Service.
All nonprofits other than churches are
now required to file, and those that fail to
do so for three years will automatically

14 East Carrillo St., Ste A

lose their tax exemptions starting next
year. The latest IRS deadline was May 17,
though extensions are available for small
nonprofits.
According to the Santa Barbara law
firm Schley Look Guthrie & Locker, in
Santa Barbara and Goleta alone there are

• April 29 • September 29
300 nonprofits that have missed the dead-

Santa Barbara, CA 93101

line and are in danger of losing their tax- Marjorie Kerry, a client of Casa Esperanza Homeless Center who works in the center’s The Good Cookie bakery, gets a tray of
exempt status. cookies ready for the oven. The Good Cookie provides jobs for the homeless and helps fund Casa Esperanza’s other programs.

Sage gives $1.5M

Sage Publications, a Thousand Oaks-
Hoping for ‘real change’
based academic publisher, has commit-
ted $1.5 million to its Sage Center for the New anti-panhandling campaign takes shape

• July 29 • December 30
Study of the Mind at UC Santa Barbara,

Ph: (805) 560-6950

the university announced July 27. The gift
will support the center’s visiting scholar
program and lecture series.
The Sage Center was founded in 2005
with a $3.5 million gift from Sage Pub-
lications. Sara Miller McCune, Sage’s
founder, publisher and chairwoman, is a
frequent donor to UCSB.
By Tony Biasotti
Staff Writer
At The Good Cookie, a new Santa Bar-
bara bakery with its products now on the
shelves at Whole Foods Market, the em-
ployees are clients of the Casa Esperanza
Homeless Center. They work nights in
civic leaders are trying to build on that
spirit of cooperation to launch another
new program, an ambitious effort to both
reduce panhandling and better fund ser-
vices for the city’s homeless.
“Here in Santa Barbara, you have a lot
of people who are furious with homeless
people, and what really makes them upset
handlers. There’s also a system to accept
$5 text-message donations — to donate,
text “changesb” to 85944.
All of the money will go to Casa Es-
peranza’s “street outreach team,” which
sends social workers among the homeless
to bring them food, shelter, treatment and
other services.

Fax: (805) 560-8399

Simi hospital gets $1M
Simi Valley Hospital has received its
biggest donation ever, a $1 million gift
from two doctors who own The Kidney
Center of Simi Valley.
The hospital announced the donation
the center’s kitchen, where they learn job
skills and earn money to get themselves
off the streets. The revenues support Casa
Esperanza’s shelter and services.
The Good Cookie changes lives. But it
also changes minds. It turns skeptics into
supporters of Casa Esperanza’s mission,
said Mike Foley, the nonprofit’s executive
is that this person is not productive. They
feel they’re getting freebies,” Foley said.
“When they see the cookie, it changes
everything — here’s something that these
people are producing.”
The new campaign, called “Real
Change, Not Spare Change,” involves
putting boxes in businesses around the
It’s also an education campaign. The
message: “Giving cash to people who
have addictions or untreated mental ill-
ness is not helpful,” Foley said. “People
want to help, but in our experience most
people who panhandle use the money for
alcohol and drugs.”
Foley estimates that panhandlers in

www.pacbiztimes.com
by Dr. Kant Tucker and his wife, Dr. Irma director. city where customers can leave their
Harriman Thakkar, on July 26. It will go Now Santa Barbara’s business and spare change, instead of giving it to pan- see chaNGE on page 8A
toward a planned $3 million expansion
of the hospital’s emergency department.
In recognition of the gift, Simi Valley
Hospital will name that department the
“Thakkar Family Emergency Pavilion.”
SLO nonprofit guides way to green
By Lexi Pandell build responsibly. wood to computer software to cleaning
GE chief joins board Special to the Business Times “When I looked around at all the waste products.

East Ventura County

The Ronald Reagan Presidential Foun-
dation Board of Trustees recently ap-
pointed Jeffrey Immelt, the chairman and
CEO of General Electric, to its board.
Earlier this year, GE pledged a $15 mil-
lion gift to the Simi Valley-based founda-
tion. Of that total, $10 million will go to
the Ronald Reagan Presidential Library
and Museum to support its celebration of
Reagan’s 100th birthday, and the rest will
go to a scholarship fund.
Green Building Pages, a nonprofit based
in San Luis Obispo, was started by architect
Marilyn Miller Farmer with a simple goal:
to make sustainable building more acces-
sible.
When Farmer first started as an archi-
tect, she wanted to focus on sustainable de-
sign, but she kept running into trouble find-
ing reasonably priced green materials.
Her brainchild, Green Building Pag-
es, helps its users find what they need to
and poor design, I was pretty sure that with
a little effort some major changes and im-
provements could be made to the practice of
architecture,” said Farmer, who still acts as
the nonprofit’s director.
Green Building Pages compiles infor-
mation on products related to construction,
including details of their production and
manufacture, installation, maintenance, end
of product life, the company’s social profile,
certifications and sustainable achievements.
Products available range from reclaimed
Manufacturers create accounts on the
website and answer more than 160 ques-
tions about their company and products.
They then submit their information and a
LEED accredited professional — LEED,
or Leadership in Energy and Environmen-
tal Design, is the leading green building
certification system — reviews the appli-
cation, and evaluates everything based on
Green Building Pages’ “Benchmarking
see GREEN on page 8A

• March 18 • September 16 www.pacbiztimes.com

• May 20 • November 18
Central Coast
Dec. 18-24, 2009 A Business Times Corridor Report Page 5A

• July 15
Smoke clears in SLO
The San Luis Obispo City Council
on Dec. 15 approved a ban on smoking
and the use of tobacco products in pub-
lic outdoor recreation areas including
Mission Plaza and nearby creek walks.
The council is hoping to extend that
ban, which takes effect in January, to all
public sidewalks and bench areas in the
downtown and Farmers Market areas.

Welcome gifts
The California Welcome Center in
Pismo Beach is awaiting its 1 millionth
visitor, who will be showered with a
plethora of surprises upon arrival.
The winner will receive a Central
Coast Getaway Package, including an
overnight stay at the Mission Inn of Jan Becker, left, wine tasting room manager at Castoro Cellars, enjoys a glass of wine poured by winery representative Greg Philfe.
Pismo Beach, as well as tickets to the Paso Robles’ wineries have led the way on commercial real estate expansion in northern San Luis Obispo County.
Great American Melodrama and Hearst
Castle.

Music lessons funded

Paso: growing between the vines

Central Coast
Elementary school children through-
out San Luis Obispo County have been
provided a grant from Central Coast
Funds. The program that was funded
offers affordable group stringed instru-
ment lessons to all second- through
sixth-grade students in five public
schools in the county, taught by musi-
cians from the San Luis Obispo Sym-
phony.
State workers get medals
Brandon Akers, a Caltrans electri-
cian, received the Governor’s Silver
Commercial expansion led from outside city limits
Sara Hamilton
Staff Writer
Paso Robles touts itself as the wine
capital of the Central Coast, and area
wineries have done everything they
can to uphold that image in the past
year, adding thousands of square feet
in expansions and remodels. In fact,
construction at the wineries surround-
ing Paso Robles may soon outpace
growth in the city itself.
city of Paso Robles than in it — and
most of that growth can be attributed
to the area’s $1.5 billion wine indus-
try.
“It’s kind of a sleeper phenom-
enon,” said Stafford McCarty’s Steve
Davis, who helped crunch the num-
bers. “You can’t really see it all hap-
pening because the wineries are scat-
tered in the countryside, but you can
sure feel it driving economic activity
in the area.”
limits in the past year.
“A large part of that [added space]
is the development of tasting rooms
and event centers at wineries,” Davis
said. “Expansion is a real trend in the
wine-related businesses right now that
are trying to capture some of the peo-
ple coming through Paso.”
Landowners in the surrounding
areas are clamoring to convert space
into tasting areas, renovate and ex-
pand existing facilities.

• February 18 • June 17 • October 21

Medal of Valor for his actions in Santa A vacancy report from Stafford Mc-
Maria on June 18. Akers noticed a De- Carty Real Estate in San Luis Obispo Though his results aren’t yet final, In February, big winemaker J. Lohr
partment of Fish and Game truck drift- shows that in 2009, more commercial Davis said almost 180,000 square feet unveiled a massive new solar project,
ing off of southbound Highway 101 with square footage was put up outside the of space was added outside the city see WINE on page 6A
a flat tire, and saw the driver in physical
distress. Akers used his vehicle to clear
traffic from the wayward vehicle’s path
and then cleared the roadway after the
Fish and Game truck hit an oak tree.
Akers assisted California Highway
No restaurant blues at EP Koberl

• April 15 • August 19 • December 16

Patrol in the rescue of the Fish and
Game driver. He is recognized for his
valor and above the call of duty ac-
tions.
Two other state employees, Cari L.
Beetham and Christopher M. Davis of
San Luis Obispo County, were award-
ed valor medals from the governor for
rescuing an injured woman who was
trapped in her car on an embankment
on June 30.
By Marlize van Romburgh
Staff Writer
The restaurant business is a notoriously
tough one to succeed in, but Erich and Pa-
tricia Koberl must have had a secret recipe
when they struck out on their own almost
five years ago.
EP Koberl at Blue, a stylish little restau-
rant nestled in the corner of the historic J.P.
Andrews Building in downtown San Luis
Obispo, thrived through its first year under
new ownership, and has continued to do
well even through a down economy.
Even on nights when their dining tables
aren’t as full as they used to be, the after-
work crowd keeps the cocktail bar lively,
Patricia Koberl said. “Being a restaurant
with two options — white tablecloth dining
and a bar — has really helped us through
the economy,” she said. “There are some
nights when the whole bar is full.”
It’s probably helpful too that the hus-
band-and-wife team has four decades of
combined restaurateur experience under its
belt. The couple met 18 years ago — while
managing a restaurant together. Prior to
purchasing EP Koberl at Blue, they ran the
restaurant at ritzy The Carlton in Atascade-
ro, and before that, managed a succession of
corporate restaurants and hotels.
In 2005, just before The Carlton re-
opened following extensive renovation, the
see KOBERL on page 6A

Small Business
www.pacbiztimes.com

Small Business Sept. 10-16, 2010

Briefcase
A report on small business and entrepreneurship

Climbing through the clouds

Page 7A

(Bi-monthly) GreatWay’s cover shot

Moorpark-based GreatWay Roofing
founder and owner Rod Menzel found
himself on the cover of the September is-
sue of Roofing Contractor, an industry
Jeep tour business grows
in region’s wine hotspots
publication. By Marlize van Romburgh
The Roofing Contractor cover features Staff Writer
Menzel next to a GreatWay Roofing truck
with company slogan “Expect a Great Ex- Cloud Climber Jeeps was one of the first wine country
perience” visible between the magazine’s tour companies in Santa Barbara and the Santa Ynez Val-
title and the edition’s main topic headline, ley. Now it’s hoping to blaze the trail in Ojai and Paso
“Residential Roofs Can Be Cool, Too.” The Robles, too.

• January 14, 28 • May 13, 27 • September 9, 23

issue includes an article about the firm’s
work on a project installing a tile roof in-
corporating several energy-conservation
elements.
“We were fortunate to have worked on a
single residential project that incorporated
about as many ‘green’ roofing elements as
you can have for a roofing project, and it
caught the editor’s attention,” Menzel said
in a news release.
The company, founded in 1999 by Dave and Sybil De-
Mauro, offers back-country and wine tours, taking up-
wards of 5,000 people a year around in its signature yel-
low Jeeps. With the Santa Barbara County market now
saturated by guided tour services, Cloud Climber recently
expanded to Paso Robles and Ojai, both places where it
hopes to stay ahead of the curve and establish itself before
the tourism markets there peak.
“We like to be pioneers,” Dave DeMauro said.
DeMauro has a background in tourism, working in the

• February 11, 25 • June 10, 24 • October 14, 28

GreatWay Roofing was also the Busi-
ness Times’ green business Spirit of Small
Business award winner in 2009.
Dream home fundraiser
San Luis Obispo-based A&R Furni-
ture and Interiors is the official open house
sponsor of the St. Jude Dream Home house.
Visitors to the house can enter for a chance
hospitality industry in San Diego for years before mov-
ing to Santa Barbara. Co-founder and wife Sybil DeMauro
was formerly an educator at the Santa Barbara Museum of
Art. Both were ready to ditch their jobs and do their own
thing when they decided to launch Cloud Climber Jeeps.
The company’s very first Cloud Climber was Dave’s
own Jeep, then painted black. When it was sent off to be
sprayed what would become the company’s signature yel-
low, “it was liking sending a kid off to school for the first
time,” Sybil said.

• March 11, 15 • July 8, 22 • November 11, 25

to win the actual St. Jude Dream Home
house and other prizes, including a $7,500
shopping spree at A&R’s Paso Robles and
San Luis Obispo stores.
The fundraising event benefits research
into cancer and other serious diseases af-
fecting children.
A&R Furniture partnered with local art-
ist Steve Kalar to design, stage and decorate
the house. All accessories and furnishings
Over the next 11 years, the DeMauros expanded their
fleet and their geography slowly and systematically, steer-
ing clear of debt as they grew.
“Little by little, business took off,” Sybil said. The
company now has 15 vehicles and five full-time and about
12 part-time drivers.
Establishing a reputation for quality and customer ser-
vice was important, Sybil said, especially since much of
the company’s business relies on referrals and cross-pro-
motions from area wineries and hotels.
Cloud Climber Jeeps owners Sybil and Dave DeMauro have
expanded from Santa Barbara into Ventura and SLO counties.
The Santa Barbara wine tours take visitors past Lake
Cachuma and into wine country. The excursions, averag-
ing about five hours, include tastings at four wineries and
a picnic lunch, and tourists can customize the drive based
on the varietals or wineries they’re most interested in.
Cloud Climber’s Paso Robles tours started just last year.
Northern San Luis Obispo County is “poising itself to be the

• April 8, 22 • August 12, 26 • December 9, 23

within the house were provided by A&R
Furniture owner Noreen Martin-Hulburd.
Shea Homes coordinated the construc-
tion of the house, which is located at Mon-
arch Dunes in Nipomo and valued at ap-
proximately $640,000.
The winner of the home will be an-
nounced on KCOY CBS 12 on Oct. 10.
Find out more about the contest at www.
dreamhome.org.
Insurance firms merge
The merger between Westlake Village-
based Steve Brooks Insurance Services
and Calabasas-based Tri-County Insur-
ance is official.
Nine months after the merger was an-
nounced, the firm has become B & B Pre-
mier Insurance Solutions. The new firm
moved into a 13,500-square-foot building
at 5008 Chesebro Road in Agoura Hills.
Cloud Climber tours range in price from $89 per per- Napa of the Central Coast,” Dave said.
son for a sunset tour to $120 per person for a semi-private
back-country wine tour. see JEEPS on page 8A
The public library can help your business smarts
When Ben Franklin founded If you don’t use the library for mouse click, they can instantly access com-
the first public lending library in business, now is a good time to pany data, sort through research reports,
America in 1731, he probably had start. We can obtain a high per- and locate current and archived newspaper
no idea what he would inspire. centage of the information we and trade journal articles. Small companies
There is no better bargain than a need via search engines using and people who can’t afford premium ac-
library card, and there is no bet- our home or work computers. But cess are left out. Unless they have a local
ter time to sign up for one than there are a lot of hidden business library card.
September — library card sign-up harvey jewels available at your local li- Most libraries pay for premium sub-
month. mackay brary, and many of them can be scription databases that you can use for free.
Studies show that children who Viewpoint accessed online. Want to use Dun & Bradstreet, Referen-
use the library tend to perform The average small business or ceUSA or Hoovers to research companies,
better in school. They are also more likely job seeker is penalized by having limited re- competitors and build lead lists? There’s a
to continue learning and exploring through- search capabilities. Big companies with big
out their lives. budgets pay for expensive databases. With a see MACKAY on page 8A

Technology www.pacbiztimes.com

Aug. 6-12, 2010

Technology A report on business at the cutting edge Page 7A

• January 7 • April 1 • July 1 • October 7 White hats tackle health

Carpinteria-based Redspin, which tests
information security systems for compa-
nies by trying to break into and compro-

• February 4 • May 6 • August 5 • November 4

mise systems, is jumping into health care
information security.
The new offering will test information
systems at health care providers to ensure
that they comply with federal laws, in-
cluding HIPPA, which governs privacy in
health records.
According to the firm, the assessment
service provides a comprehensive review of
a health care provider’s infrastructure, secu-

• March 4 • June 3 • September 2 • December 2

rity processes, policies and procedures.

LED firm gains ground

Seoul Semiconductor, an LED maker
Randy and Nancy Flamm founded IQMS in Paso Robles in 1989 and it’s been profitable ever since.
based in Korea, rose to third place in mar-

ket share of white LEDs last month, the
company said, citing a report by The Nik-
kei Group in Japan. The company said
it has risen to 5.7 percent of the world’s
white LED market, which is led by Nichia
of Japan at 32 percent and OSRAM Op-
todevice of Germany at 7.9 percent.
UC Santa Barbara professor Shuji Na-
kamura is a scientific advisor to the com-
pany. His blue LED breakthrough is cred-
ited with making white LEDs possible.
He made the breakthrough at Nichia and
later sued the company — and won — be-
cause the company underpaid him for his
invention.
Shopatron sales boost
Shopatron, the San Luis Obispo compa-
ny whose technology lets brand-name com-
panies take orders directly at their websites
and then fulfill them through dealers, said
sales at its client stores were up 15 percent
in the second quarter over a year ago. The
company said the increase beats the general
increase in online consumer spending and
that some industries — the sporting goods,
equine and music industries — almost dou-
bled the average increase.
Quintron gets top rating
A smarter brand
IQMS grows and profits in Paso Robles
By Stephen Nellis 100 and has been profitable every year production machines to feed data in-
Staff Writer since it was founded. Though the com- stantly back into its software. The sensors
pany doesn’t disclose exact figures, it said link up to columns of colored lights —
Think of Paso Robles, and golden profits are up 50 percent this year. red, yellow, green and blue — that give a
hills, grazing cattle and some of Califor- IQMS software helps factories plan manager looking out over a factory pro-
nia’s best wines come to mind. how many hours and raw materials they’ll duction floor an instant visual snapshot
Add to that list a global software firm. need, manage finances, inventory, sales, of the smoothness of the operation. Tasks
Twenty-one years ago, Randy and orders and shipping. The company bills like inventory control can be automated.
Nancy Flamm mortgaged their house to itself as a one-stop-shop for small to mid- “The system knows in real time when
found IQMS, a company headquartered sized manufacturers. the machine made a part,” Flamm said.
in Paso Robles that delivers software in “We don’t like to see things cobbled “It’s pushing from the plant floor up with-
eight languages to more than 400 manu- together,” Randy Flamm said. out any interruption. No other [enterprise
facturing companies around the world. But what really separates IQMS is its
Today, IQMS has a headcount of around hardware. It makes sensors that go onto see iqms on page 8A
From real estate developer to software CEO
Jeff Bermant made his name building take the service beyond a standard firewall nies in the nation. Schauser connected Ber-
some of the biggest technology and medical or anti-virus software. But he said the origi- mant with Brian Fox, a free software pio-
research spaces in the Goleta area. nal idea was born from his person- neer who developed the first online banking
If you’ve spent much time among al frustrations with his computers system for Wells Fargo in the mid-1990s.
the corporate centers off Hollister at home and work. Fox was key, Bermant said, because se-
Avenue, chances are you’ve set “I was constantly calling my cure, private browsing though another com-

Contact your account executive for special package rates.

Santa Maria-based Quintron Systems,
which provides voice systems for NASA
and space operations at Vandenberg Air
Force Base, said July 28 that it has re-
ceived an excellent rating from the John
C. Stennis Space Center, NASA’s largest
rocket engine test facility.
Quintron supplied voice and data con-
foot in one of his buildings. IT guy to come over and clean up
After watching tech companies viruses from my computer. I was
he housed grow up, Bermant is getting reams of spam,” Bermant
jumping into the game himself. stephen said. “I felt, to a certain extent, that
His startup company, Virtual nellis my privacy was being invaded as
World Computing, is developing Technology things followed me around on the
a Web service called Cocoon that Internet.”
lets you navigate online while keeping the Bermant isn’t a technical guy, so he
Internet — and all the nasty bugs, viruses shared his idea with Klaus Schauser, the
puter is a lot harder than it sounds. “I was so
naive,” Bermant said. “I thought it was just
hooking up to another computer.”
With Cocoon, you sign up, install a
browser plug-in — Firefox is currently sup-
ported, with Internet Explorer others in the
works — and surf normally, with content
filtered through Cocoon to catch the crud.
The service will also let you create

ADVERTISEMENT DEADLINE IS ONE WEEK PRIOR TO PUBLICATION.

nections for the test facility, where four and malware that come with it — off your UC Santa Barbara professor who founded unique e-mail addresses and random user
rocket engine test sites are spaced out machine. what’s now Citrix Online, one of the biggest
widely for safety reasons. Bermant recruited top technical talent to and most profitable Web software compa- see tech column on page 8A
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