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CHAPTER 1
INTRODUCTION
Technological oriented companies have begun to recognize
that a blend of development and marketing in their overall
strategy is vitally important to the achievement of the
corporate goal of the firm. The corporate goal of a company
could be multifarious but the most common one that cut
across many firms in a competitive market is SURVIVAL,
which is achieved partly through profits. To achieve this
goal, the blend of product development and marketing
concept philosophy must be harmonized with the company’s
global strategy. Product development on the other hand
involves the introduction of a new good or service that is
new or substantially improved. This might include
improvements in functional characteristics, technical
abilities, ease of use, or any other dimension.
was innovated.
product development.
1.5 LIMITATIONS
1.6 METHODLOGY
SOURCES OF DATA
The sources of data for research work will come from the two
main source of statistical data collection method, which are
often used by marketing researcher. These are primary and
secondary sources of data.
DATA PRESENTATION
The completed questionnaire will be collected serialized
coded and analysis sequentially done according to the
research question. Simple percentage means, standard
PERIOD OF STUDY
CHAPTER-2
Aluminum properties
Physical Properties
Phase Solid
Density at room temperature 2.70 gr/cm3
Liquid density at melting 2.375 gr/cm3
point
Melting point 933.47 K (660.32 °C)
Boiling point 2792 K (2519 °C)
Heat of fusion 10.71 kJ/mol
Heat of vaporization 294.0 kJ/mol
Specific heat capacity (25°C) 24200 J/(mol∙K)
Electrical resistivity (20°C) 26.50 nΩ∙m
Thermal conductivity (300 K) 237 W/(m∙K)
Thermal expansion (25°C) 23.1 µm/(m∙K)
Young Modulus 70 GPa
Process basics
CHAPTER-3
COMPANY PROFILE
The motive of this study stems from the fact that many
companies have failed torecognize that the blend of product
development and marketing is vital to the achievement of
the corporate goal.
PRODUCT FEATURES
Features:
1) Quality guaranteed and Good price
2) Widely used in construction, decoration and
industry
3) Quick Prototype in 7 to 10 business days
4) Various in size, style (aluminum profile, tubes,
pipes, rods, flat bars, angles, square bars,
rectangle tubes, "T" profiles, and "U" channel),
color depend on your requirements
5) We can use mechanical polishing, electro-
colored, sand blasting, anodized, powder coating,
QUALITY CONTROL
Quality Control
Fatima Rolling Mills – Fathima Aluminium
Rolling Mills. is committed to quality and the
achievement of excellence throughout all company
activities. With the objective of providing our
customers the best possible products and service
Our product seeks to constantly improve
manufacturing processes, testing and
measurement techniques, and the overall
performance of our quality management system.
Quality Policy
The Quality Policy is established and structured to
provide ISO9001:2000 compliant quality
management. Our quality management system is
designed to provide satisfaction for our customers
with defect-free products that conform to their
requirements and are delivered on time. We
communicates our commitment to quality within
the organization through the provision of
resources, leadership, and quality objectives.
Quality Objectives
Provide satisfaction for customers by continually
meeting their requirements.
CHAPTER -4
DATA ANALYSIS AND INTERPRETATIONS
INTRODUCTION
PRESENTATION
10
9
8
7
6
5 Yes
4 No
3
2
1
0
No of
Answers
It was used to find our how the company engages in product
Development, that is, what type of product – Development
does the company engages in. The result of the findings is as
shown below:
CHAPTER-5
FINDINGS,RECOMMENDATIONS AND CONCLUSIONS
5.1 FINDINGS
5.2 SUGGESTIONS
Having undertaken a thorough study of the impact of
product development on consumer’s goods, it is deemed
necessary to give some useful suggestion and
recommendation, which would help in improving the quality
of consumer goods, hence, improving the standard of living
of the consumer.
5.3 CONCLUSIONS
In this research, the impact of product Development on
consumer’s goods was examined. The background has
revealed that most product die prematurely due to lack of
proper planning before the product is launched. In some
cases, the product is not properly defined, that is, the needs
of consumers are not properly met through the product
hence, they don’t enjoy repeat purchase. It appears that
philosophy of marketing concept is yet to be taken seriously,
most companies reckon with this concept in practice. In the
practical sense, the needs and wants of the consumers are
satisfied through the company’s product(s). For a product to
meet these objectives of satisfactions, it must undergo
product Development at regular intervals because of the
dynamic nature of consumer’s needs and wants that
changes over time.
RECOMMENDATIONS
Questionnaire
a) Yes
b) No
a) Yes
b) No
6: If yes, how?
a) Increase in sales
b) Survival of the product
c) Fight competitors
d) All of the above
7: Has product development helped in reducing production
cost?
a) Yes
b) No
8: Has product development helped the company in
maximization of its profit?
a) Yes
b) No
9: What features of product make the product moves faster
in market ?
a) It is fast and easy to use
b) It is stylish
c) It is easy to clean
10: Is your customers satisfied with your product?
a) Very satisfied
b) Satisfied
c) Neither satisfied or dissatisfied
BIBILOGRAPHY