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Respected Sir,
I am a final Semester MBA Participant of MES College of Engineering,
Kuttippuram. As part of my curriculum, I am conducting a study on the brand image
of Bajaj Allianz, with special emphasis on determining its Marketing Communication
Objectives. I will be grateful to you if you spare a few minutes of your precious time
to fill up this questionnaire.
Anish Dileep
PERSONAL DETAILS
1. Name of Respondent :
Others []
Yes [] No []
Yes [] No []
9. Recall the Brands among private Life Insurance companies according to your
Awareness
a. ………………….. b. ……………………
c. ………………….. d. ……….……………
10. How did you become aware of these companies (scale 1-4)?
11. What are the parameters on which you rate Insurance Company (scale 1-5)?
13. Whom do you think as the best Insurance Company With high Ethical Standard?
15. Which is the most important factor that represents the Brand Image of Insurance
Company?
16. If you decide to buy an insurance plan, which company would you prefer
Increase Ads [ ]
Technology Up gradation [ ]
19. Are you aware of the various services offered by Life Insurance companies in India?
Yes [ ] No [ ]
20. What kind of benefits are you expecting from Bajaj Allianz?
21. Do you wish to have any additional facilities to be provided by Bajaj Allianz?
Yes [ ] No [ ]
22. Do you think market making activity should be encouraged in Bajaj Allianz?
Yes [ ] No [ ]
23. Are you happy with the publications brought out by Bajaj Allianz for use of
members?
Yes [ ] No [ ]
Yes [ ] No [ ]
25. Please give any additional facilities for improving trading volume of Bajaj Allianz?
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