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Los Angeles I London I New Delhi
Singapore lWashington DC I ¡,4êlbourne
SAGE Publications Ltd @ Stewart B Clegg, Jochen Schweitzer, Andrea Whittle and
1 Oliver's Yard Christos Pltelis 20.17
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London EClY 1SP First edition published 2011 Con4?an,
This second edition published 2017 About tb,
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BRIEF CflNTENTS
tle and
f the
2 Strategy, Competitive Forces and Positioning 38
ì, tn
)opyright J Strategy, Resources and Capabilities 79
outside
4 Strategy and Innovation tt5
J Strategy: Make or Buy? 160
ted
r.The 6 Sttategy, Inter-organ izational Cooperation and Alliances rgr
ly for
J Strategy: Going Global 227
.GE.
)'t)
ately 8 Strategy and Corporate Governance
AGE.
'site for ! Strategy Processes 3t3
mtsston 348
1O Strategy Practice
rweitzer,
L1 Strategy and Organizational Politics 389
12 Strategy and Strategic Change 42a
Glossøry 518
References 525
Index 585
ards.
j Stral
Leatt
Intro
Valut
The'
Valut
Asse:
CaPa
Reso
Prob
Dynz
Sens
Rout
I Strategy:Theory and practice -An fntroduction 1 DCs,
Learning objectives Refi¡
1
Introduction The
2
Strategy in theory: Ancient antecedents I(no.
3
Strategy in theory: The classical age of strategy Sum
6
Strategy in theory: Contenìporar.y perspectives Test
r3
Strategy as practice Exer
17
Strategy in practice Case
18
Strategy in theory and practice: The limits of strategy
25
FIow to use this book
31.
4 Stra
Test yourself
32 Lear
Exercises
32 Intrc
Case Study: Shabby chic
32 Innc
\ù?he
2 Sttategy, Competitive Forces and positioning
3a
Radi
Radi
Learning objectives
38 Innc
Introduction Digi
39
Business unit and corporate-level strategy
39 Innc
Indtrstrial Organization (IO) and the Structure_Conduct_ Busi
Performance (SCp) approach
40 I-p
Sustainable competitive advantage Serv
43
Understancling the macro environment Desi
46
Types of markets Frar
50
Industly analysis Des:
53
Another force? Con
57
Strategic groups Larg
58
Strategic action Aml
60
Generic strategies Velc
61.
Problems with porter,s framework Inn<
68
Blue Ocean Strategy Clus
69
Summary Nati
69
Test yourself The
70
Exercises op.
70
Case Study: brandsExclusive Soci
77
Stu¡
Detailed Contents vii
Learning objectives 79
Introduction 80
Value and sustainable competitive adv^ntage 81
The value chain 85
Value capture and creation 89
Assembling cole competencies 90
Capabilities, football and strategy 91'
Resottrce-based view 92
Problems with the RBV 96
Dynarnic capabilities 97
Sensing, seizing and transfortning 99
Routines and dynarnic capabilities 101
L DCs, value creation and value capture 1.02
Refining dynarnic capabilities 1.04
1
) The knowleclge-based view of the filrn 105
I(nowledge management 107
3 111
SurnmarY
6
Test yourself 111
1.3
Exercises 1L1
1.7
Case study: Search engines t1.2
18
25
4 Strategy and Innovation tt5
37
32 Learning objectives 11.5
32 Introduction 1.16
32 Innovation as New Product Developrnent 11.7
Where does innovation come from? 118
Radical innovation as cleative destruction 11.9
3a 727
Radical versus incremental innovation
38 Innovation platfotms 1.24
39 Digital platforrns 126
39 Innovators' dilemma and sources of discontinuity t27
Business model innovation 128
40 Lnprovisation, trial and error r32
43 Service innovation 134
46 DesignJed innovation 136
50 Frarning innovation 139
53 f)esign science L40
57 Constraining and enabling innovation r47
58 Large versus small firm innovation L42
6o Ambidextrous organizations 744
6t Velocity and start-up environ¡nents t45
68 Innovation environments r46
69 Clusters as a vehicle for innovation 1.46
69 National innovation systems 748
70 The co-creation of value 149
70 Open innovation and open strategy 757
77 Social innovation 1.52
Surnrnary 1.54
viii Detailed Contents
Strategy stories
Or gani'zational storytelling
336 \lh:
337 'ùøh
Stories as fonnal nar-ratives
341 Tvp'
Discourses as storying
342 Imtr
Summary
343 Lea
Test yourself (
344
Exercises
344 The
Case study: HS2
345 The
1O Strategy practice Sun
348 Tes
Learning objectives Exe
348
Introduction Cas
349
Strategy as practice
350
Three ways of viewing practice 13 Strr
\ùØhat clo strategists 352
do?
354 Lea
Strategy as practice, in questions ancl answe¡s
356 Intr
Surnmary
384 Cot
Test yourself
385 Tht
Exercises
385 Aft,
Case study: Ar-ticulating vision
386 Fol
11 Strategy and Organizational politics Crir
389 Pre
Learning objectives Thr
389
Introcluction Mo
390
Machiavelli Stl
392
O r ganization al politics Rel
396
Strategic interests Thr
398
Powel relations and alliances Sul
402
Multinationals and subsidiar.y politics Tes
403
Business elites Exr
405
Forms of elite capital Car
406
Resisting elites and changing strategy
4J.0
Strategy and decision-making processes
472 Glossa¡
Making decision-rnaking processes more realistic ...
41.3 Referet
Decision-making processes: The Cuban Missile Crisis
475 Index
Power in decision-rnaking
Power in non-decision-making
4ß
1t77
Types of decision-making
420
Paradoxical decision-making
422
Temporal paradoxes and consistent inconsistency
423
Back to Machiavelli
424
Bach to strategy
425
Summary
425
Test yourself 1t26
Exercises
426
Case study: The Australian Broaclcasting Corporation
427
12 Strategy and Strategic Change
428
Learning objectives
428
Introduction
429
r Detailed Contents xi
E
ß-
425
428
429
ge' ABflUT THE AUTHÍIRS
you go
I on the Jochen schweitzer teaches strategf Innovation and Entrepreneurship
and is the Director of the MBA Entrepreneurship at the urs Business
School. He is also Research Strearn Leader for strategy and creativity
at the Center for Management and Organisation Studies (CMOS)
and FoundelDtector of u.lab, a multidisciplinary innovation hub.
Previously he has worked as a Design Thinking Coach, Management
Consultant, P¡oduction- Planning Engineer and Cultural program
Coordinator. His research, teaching and consulting focuses on issues
axt) of strateg¡ collaboration, entrepreneurship and innovation with a special interest in
design thinking, urban planning and open innovation
applying organization theory and social theory to the study of strategizing processes
in a range of contexts. Her more recent work has included longifudinal ethnographic
research on a strategy project team in a Multinational Corporation and work on how
top managers account for their strategic decisions following crises and scandals. Central
to all her work is a concern for understanding how discourse and power are implicated
in all forms of organization - of which strategy is not an exception but an exemplar.
Organization and International Business journals, single-authored and with the leaders Kirsry St
in these fields. have ber
Stev
the drafi
Organiz
Technol
Danielle
Spender
)focesses
ogfaphic
on how
;. Central
oplicated
:mplar.
tfofessor
led, and Stewart and Jochen wrote the first edition of the book with Chris Carter and Martin
ness and Kornberger. The second edition sees a new authotial team, with Chris and Martin
e, whete retiring and being replaced by Andrea Whittle and Christos Pitelis. The contlibution
of Bath, of Chris and Martin was essential to framing this project in the first instance. In this
usiness. rnuch-revised second edition, to the best of our knowledge, specific contributions
alifornia attributable to their input are not present. We acknowledge their past contribution
'ersity of with gratitude'
Strategy, We also wish to acknowledge the support and encouragelnent for this project of
: leaders Kirsty Smy and Sarah Turpie, without whose efforts and encouragement it rnight never
have been accomplished. The reviewers that Sage contacted were also very helpful.
Stewart would like to acknowledge the rnany helpful comlnents he received on
the draft chapters as they unfolded from colleagues at the Centre for Management and
Organization Studies and from the Management Discipline Group at the University of
Technology Sydney, including Ace Simpson, Marco Berti, Wal Jarvis, Natalia Nikolova,
Danielle Logue and David Bubna-Litic as well as comrrents frorn Gerry Davis, J.C.
Spender and David Weir.
:quisitiorì
t
Journal,
pabilitie,,
:e in stra_
ired conr_
Acaderny of Managetnent, 73-14 Ariño, 4., 205
ion oJ'the Academy of Management Journal (jottrnal), 14-1.5 Arrow, KJ., 163
Acadenry of Management Reuiew (jotrlnal), 14-15 Artlrur Andelson, 381
acculturatlon, I />-L /o Aslrforth, 8.8.,467
additive strategic change, 459-460 Aslrwell, R.,32-37
adhocrac¡ 213-2L4 Aspiritech, 306
Adnx¡nístratiue S cíe n c e Qr ørlerþ (j oumal), 1 4- 1 5 asse.t speciÊcity, 13,56, 163,765,167 ' ,
boalclroom and boar.d l.esearch, 283-2g9 CctÞíttil (Marx and Engels), 1185 Cofl R.W., 83
The Body Shop, 65 Caþitcilisnx, Sociøtlism and Dem.ocrcr.cy Cognitiue Edge (
Boie, D.M.,337 (Schurnpeter),11p cognitive maPs,
Bolancl, P.J.,I37 Cappelli, P., 257, 26t-262 Cohen, M.D', 32
Bollarrd, M., 20, 767-1,68 carbon tax,511 Collingriclge, D'
Boln.rarr, L,G.,373 Carlsen,.A., 360 ColloPY, F., 137
Booz & Company, 48 Calnegie,.¡\., 380 collusion, 5L
Botgia, C.,393 Carnegie Foundation, 7-8 combination, 10
born-global frtnts, 233-2j5 Carney, M.,265 communication,
Bosch, 502-503 Catpenter, C.,447 CornmunitY Inn
Boston Consulting cror¡p @CG), 12, 44-45 Catroll,B,,377 comparative coi
bourrded rationality, B, 13, I4t, 164-1.65, 4j,2_413 Carroll, L., J comPetencY tra
Botrqtret, C.,246-247 Carrer, C., 354, 4BO, 486 colrpetitive ad]
Borrrdien, p, 350n1, 363,406-408 Cascio, W, 210 rypes of, 61, r
ü
lndex 587
Hawtholne studies (Mayo), 46Ç465 Tlte Infhrence of Sea Power u.pon Hßtory (Mahan), 6 Intranet I
Flayel<, F., 476,501 Infornedia, 270-271 irtvestrle
He, D., 169 infomeclialies, 52 iPhone, 1
lndex 591
to4, t45 :
innovatiott cottt, Jensen, M.C., 187, 277,278, 478,479
defirìition of, 116 Jcnsen, T., 298
as design-lecl, 136-141 Jolrs, S., 69, 156-158, 363-364, 379, 38O, 381
improvisation, trial and error in, 132-134 Jolrnsorr, G., 43O, 437-438, 444-445, 453
institr¡tional entlepreneurship and, 746 joint ventures
as key concept, 16 as key concept, 16
in large versus small frtms, L42-1.43 overview of,2O6-2O7
national innovation systems a:nd, L48-74) strategic alliances and, 795, I99-2OO
as New Product DeveloPlnent, 117 Transactiolì Costs Economics and,'J-94
open stfâtegy and" l3l, 151-152 Tbe.lournal of Business Etbics (jorrral), 4))
as radical vetsus increme ¡tal, 127-124, 1 2 2- 1 23 Judge, T.4., 4
service introvation, 1'34-736 Judt, T., 483, 497-498
as social, 752-154 Jullens, J., 48
velocity and,145
innovation and resource-value creation, 92 Kahn, K.8., 117
Innovation Bay,745 Kamoche, K., 132
innovation platforms, 124-727 Kang, S.C., 83
innovatols' dilelnma, 727 -L28 I(anter, R. M.,132,447
Institute for Mittelstancl Research (lfM), 29 4 Ikplan, S., 360-361
institutional entrepreneurship, 146 Katkalo, VS., 98, 101
institutional innovation, 268 Kay, J',82
institu tional logics, 362-363 Keen,4., 103
ilrstitrìtiolìal theory, 18L, 783-184 keiretxt., 295-296
integrated netwolks, 239 Kennedy,4.,{., 330
integration, 775,424 Kennedy, J.F., 41'5-476
integrity, 141 Kennedy, R., 415
Intel, 57 Kets de Vlies, F.R., 370
intelligibility, 357 -358 I(eupp, M.M., 134
Inter-Firm Cooperation (IFC) I(eynes, J.M., 395
alliancir-rg and, 277 -222 I(eynesianism, 477, 484
case stttdy, 224-226 KFC,68
clefrnition and theories of , 1'92-195 Khan, F.R., 245
strategic alliances and, 77 L-17 2, 192, 1'95-206, I(hurana, R., 381, 383
207-212,20a, 402-403 I(im, I(., 207
,437,445 strategic networks an<!, 212-217 I(inr, \rV.C., 69,34O
internal capabilities, P0 Kirld of Blue (alburn), 132
internalization, 7O9, 236 King, M.L. Jr'., 363-364
nan), 330 International Council on Cleau Transportation Kjonstad,8.,297
(rccT), 501 Klein, 8., 163
international cLll'rency market, 50 I0ein, N., 728,3O4
Intefnational Labour Organization (ILO), Klein, P.G., 282-283
1-72, 241-242,304 Kniglrrs, D., 342, 35o, 354-355, 4r2, 452
International Monetary Fund (IMF), 228 knowledge, 2, 396-397. See ako social capital
; Model International New Ventures, 234 knowledge acquisition, 706, 2O7
Internet, 23O, 231-232 knowledge assets, 93
Internet of Things (IoÐ,53 l<nowledge-based organizations, 107
Mahan),6 Intranet systems, 109-110 l<nowledge-based resources, 93
¡nvestment alliances, 196 knowledge-based view (IßV), 1 05-10 6, I lO, 194'
ìPhone,232 237,281
iPioneer, 778-179 Knowledge Cafes, 339-34O
145 iPod,94 Tbe Knowledge-Creatírxg ConxparxJ) (Takeuchi), 107
Isaacson, W., 6P knowledge management, 107-110
isolating rnechanisms, 59 I(odak,18, ll9,I2l
I(ogrìt, 8., lO5, 21O, 237, 241, 256
Jackall, R,,297-298
Kondl'atieffl N., 478
Kot,Y.Y.,94
Jackson, M.,5,297
I(orinc, H., 275
Jacobs, R., 90
I(ornbelger, M,, 6, 217, 355-356, 357
47-142 Jacques, M.,263
I(ostova, T., 256
Jarosch, D.,71-78
Kotter, J.P., 239, 448-449, 464, 465
Jalzabkowski, P., 353, 354, 36 1, 362, 368' 5oo
592 lndex
I(raaiienbfink, J., 96, 98 manclates, 244. See rrlso lrultinational mandates Mintzberi
Krarrer', M.R., 283 Mantete, 5., 373-377, 1Í59 on bus
I(retschrrer, T., 181 Marceat,J.,1.54 champ:
Krvgnan,P.,252 March, J.G., 13, 83, 90, 133, 161, 165, 32o on eIn(
I(rumay, 8., 306 market nationalisn, 266 31
Kuhn, T.S., 14 marketing alliances, 196 on lnnl
markets,50-52 Machia
labotrl mall<ets, 241,-243 Marks & Spencer, 18-20, 21-24, 167-168 on polì
Laine, P-M., 365-366 Marshall,4., 84 on stra
Langley, A,,363,365 Martin, G.,271 on stra
Lanzara, D.F., 1.20 -1,21 Martin, J.4., lO4, 145, 337 )5
Law,J.,354 Martinuzzi, A., 3O6 on stra
Lawre¡ce, J.,239 Maruti, 48 Mises, L.
Lawlence, T.8., 360 Marx, I(., 83, 282, 485, 5O7 Mishel, L
leadersl-rip, 377-379 Mason, E., 41,21,5 Mitsuhas.
Ieaelhtg Cbange (KotteÐ, 448-449 Matala¡,68 Míttelstat
learnin g orgarìizations, 327 -329 rìratrix or ganizatio¡s, 239 mobility
Lee, S-Y., 113 Manborgne, R.,69,34O Le Monch
legirirnacy, 249-250, 28O, 362, 4O8, 41.5, 493 Mayer, M., 713,255 moneta¡i
Lelrnan Brothers, 278, 279, 299 Mayo, E., 464-465 monopol
Lehtirnäki, H., 355, 365 Mazda,58 Montagnr
Lenovo, 40 McDonald's, 30, 68, 128-129 Montevet
Lé¡;inay, Y.A., 4O6n2 McHtrgh,l\., 320 Moody, J
Levien, R., 12! McKa¡ 8., 320 Moore, J.
Levy, A.,445 McKendrick, D., 44 moral se;
Levy, D.L., 4O4-4O5 McKinlay,,A.., 109 Morgan,
Lewin, I(., 446-447 McKinsey Global Institute (MGI), 252-253 Morgan,.
Licll,4Ùlt Mcluhan, M.,505-506 Morgan,
Liebeskincl, J.P., 107 McNulty, T.,287-288 Molrison
Linclblorn, C., 327, 413 Meacham, J.4., 336 Mounotr<
Linclsey, M., 20 Means, C.G., 274-275 Mottrinhr
Lindse¡ N., 20 Meckling, lí.H., 187, 278,478,479 Mueller,
Littler, J.,379 Menagelie, 224-226 Mueller,
London, 25zt-255 Metcecles, 58, 62-63, 68, 5O3 rnulti-div
Iong Range Planning (journal), 75-f6 lnergel's and acquisitions (M&A) rnulti-sid
the long t^il,731, calct¡lations for, 59-6O ,nLÌltinati
Los Angeles, 125 vs. ioint ventures, 206 multinati
Lotris, M.R., 444-445 as key concept, 16 as
^get
Lr-rcasfilm, 156 strategic alliances and, 21,1, câse st
Lul<es, S.,452 See also horizontal integration centLe.
Iulu.com, 13l Me¡ton, R.K., 28 conten
Lusch, R.F., 134-135 r.netaphors, 333, 359, 459 definit
Lush, 65 Meyer, 4.D., 436-437, 438 legitirr
Meyer, C., 86-88 ofganl
MacDonald's, 231 Meyer, J.W., 298 politic,
Maclriavelli, N., 4-5, 4, 392-396, 424-425 Micklethwaite, J., 232 theory
Machiavellianism, 4 micro-fl nance, 152-153, 306 multinati
Mackay,8.,364-365 rr-ricro-politics, 4Ol-4O2 multinati
Maclean, M., 28O, 283, 4lO Microsoft l)lultinati
nracLo environ nent, 45-49, 48 Bing and, llJ Murdoch
Madhok, 4., 162 celebrity anc[, 381 Mulray, ì
Mael, F,A.., 467 cocles of ethics ancl, 308-31,2 rnusic in
Mahan,4.T., 6 corriplelnentors and, 57 mu tual c
Mahindra & Mahinclra, 48 digital platfoln s and, 126
Mahr.nood, LP., 116 rnonopoly and,5O-51 N-form, i
ì
É
F
lndex 597
96-97,
t,6-7, 7
72-473
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