ATENEO DE DAVAO UNIVERSITY

SENIOR HIGH SCHOOL

E. JACINTO STREET, DAVAO CITY

In Partial Fulfillment
Of Entrepreneurship

G! Bar and Chill

“Where Two Worlds Collide”

Submitted To:
Eric John G. Gramaje

Submitted By:

Agudo, Adian
Caga, Neshia Colin
Lamoste, Elizabert
Lobrigas, Klieden
Sardido, Michaella

XII – Blessed Corby

January 2018
 TABLE OF CONTENTS

I. INTRODUCTION

A. The Business and its Address

B. Name and Address of the Entrepreneurs

II. INDUSTRY ANALYSIS

A. Future Outlooks and Trends

B. Analysis of Competitors
C. Market Segmentation

III. COMPANY DESCRIPTION

A. Product/ Service
B. Office Equipment and Personnel
C. Background of Entrepreneurs

IV. PRODUCT/ SERVICE PLAN

A. Physical Plan
B. Machinery and Equipment
C. Name of Suppliers

V. OPERATIONS AND DEVELOPMENT PLAN

A. Description of the Company’s Operation

B. Flow of Orders for Goods and / or Services
C. Technology Utilization

VI. MARKETING PLAN

A. Distribution
B. Promotion
I. INTRODUCTION

A.)The Business and Its Address

Whenever people hear the word bar they usually say “For adults only”, “Tara GUYS
Inuman NA!” or even “Di ako puwede diyan, strict ang Parents ko”. We know that in a group of
friends, there is one person who is not in for a drink or two at the bar. Some students would
rather be staying in the coffee shop than on bars but what if we combine a coffee shop and Bar
all in one place where people don’t need to go and find places to have time to chill out and do
group works at the same time.

G! Bar and Chill is a combination of a Bar and Café fit for those people who are looking
for something to chill out and do school stuff whenever they need and at the same time a place
to celebrate and to party. Our bar and Café is located, Tulip Drive near CITI hardware, Ecoland,
Davao City.

B.) Name and Address of the Entrepreneurs

1. ArdianAgudo

Blk 47 L. 20 Deca Homes Subdivision, Mintal Davao City

2. Neshia Colin Caga

211- B Waling-Waling Street, Luzviminda Villlage ,Maa , Davao City

3. ElizabertLamoste

135 Sta. Teresita Street Buhangin, Davao City

4. KliedenLobrigas

Blk. 34 L. 9, Susana Homes III, Brgy. Baliok, Talomo Dist., Davao City

5. MichaellaSardido

Prk. Gemelina San Jose Digos City

C.) Nature of Business

G! Bar and Chill is a business meant to serve food and gives entertainment such as
Evening bands and Dj’s every Saturday night onwards. Not only serves all kinds of coffee but
also drinks with combination.

II. INDUSTRY ANALYSIS

A.) Future Outlook and trends

The coffee supply of the country is not enough. In 2015, coffee production was
only 72,000 mt or 36,171 Mt of green coffee beans (gcb). This was attributed to the
cutting and pruning of old tress and the effects of heavy rains and strong winds during
fruit development in Sultan Kudarat. Although coffee is still traded on commodity
markets, marketing has raised consumer awareness of not just the quality of the coffee,
but also, its specific origin, type and flavor profile as well as the social and environmental
conditions under which it is produced (Potts et al., 2014; Wilson & Wilson, 2013). This in
part has been driven by the rise of specialty coffee stores—known as the ‘second’
(Starbucks) and ‘third’ (Intelligensia) wave coffee producers. This trend has accelerated
in recent years; today, coffee is no longer seen as simply Arabica/Robusta but is
segmented into numerous different products from a basic commodity coffee through to
ultra-luxury coffee, which has even attracted global luxury brands such as Prada and
LVMH (Euromonitor, 2016a).. As US domestic consumers prioritizes “premium” coffee,
instant coffee now only accounts for 7% of the market (Euromonitor, 2016b). In addition
to increased consumer awareness on taste, the emergence of fresh coffee pods (or
small canisters of instant coffee) has enabled consumers to benefit from the same
convenience but with higher quality. Instant has thus shifted to Asia, where coffee
consumption is still in its relative infancy and instant is used as an inexpensive way to
draw in new drinkers. Key emerging markets are expected to be an important source of
growth for the industry, with China, Indonesia and the Philippines expected to add
US$1.5 billion in new sales in the next five years (Euromonitor, 2016b). Nonetheless, the
expansion of coffee into the region is likely to involve more innovation than earlier
expansion—products such as 3-1 mixes (including milk and sugar) and micro-ground
varieties could be gateway products before consumers quickly trade up with the arrival
of specialty coffee shops.

The data tells us that wine sales hit an all-time high during the winter months. Demand
then takes a dive during spring and early summer, only to rise back up during the end of
 summer and early fall. Wine sales lower to 27% of all beverage sales in August and hit a
high of 37% in November. 
When it comes to spirits, we see less seasonal variation in sales (the spirit
category is flexible and popular in cocktails year-round), but the numbers appear to
move in an opposite swing to wine sales. Spirits take a dive to 49% of all beverage sales
in November, and peak at 54% in January, which is the highest portion of sales over all
three categories.
As for beer, demand peaks during late summer but takes a hit during the winter
holidays (which isn’t surprising, but with the surging trend in stouts and porters we
thought beer popularity might carry through!). Beer hits a low of 13% of all beverage
sales in December and peaks at 19% in August.
This data is a good representation of industry-wide sales trends, and it should
give you an idea of how to stock your bar throughout the year. But do keep in mind that
a large portion of our customers are from the New England region. However, as BevSpot
continues to grow nationally, we get a better look at how bars are making money across
the country (bevspot, 2016).

B.) Analysis of the Competitors

Starbucks The Bo’s Coffee

BEEReaucracy Bar

The coffee shop have The Bar have sold their The coffee shop have
sold their products to products and services sold their products to
People
students , coffee lovers to Adults and also students , coffee lovers
and also adults who people who are in for a
are looking for party all night
American Style of
Coffee
The shop have The place is located in The shop have
branched out in Davao Poblacion District and branched out in Davao
Place
City specifically Malls the ambience City specifically Malls
 and Nearby according to those who and Nearby
Establishments have experienced is Establishments
great and a perfect
place to drink
They serve hot and The serve Hard Drinks They serve hot and
cold drinks but also and Liquors and cold drinks but also
Product
snacks Snacks as well snacks

They offer take out They offer drinks that They also offer take
cups with customers are good for all ages out cups and also has
Packaging
name in it and also especially cocktails signature mugs
Limited Edition items without alcoholic drinks
such as mugs and etc. at all

The coffee Shop They promote their Gives the new style
promotes classic products as good for all and flavors of coffee
Positioning
American Style coffee ages but the essence of
where people would classic coffee taste is
look for. still there

The shop promoted in The shop promoted in The Shop promoted in

a way of posting and a way of posting and a way of advertisement
Promotion
advertising from social advertising from social in social medias and in
media especially those media, especially those the internet but also
who have tried the who have tried the people who have been
products have also products have been a there before ,
been a contributing contributing factor in promoted the said
factor in spreading the spreading the bar. coffee shop
Starbucks Fever and
also Signage outside
their shop
The Products they are The price is a bit The Price is worth
serving are quite expensive if you’re into especially their cold
Price
 expensive but the a drink all night but the coffee drinks and the
worthiness of buying serving is worth buying offered cakes and wifi
the product is fine especially the cocktails as well.
and beverage
combination that they
offer

C.) Market Segmentation

The business will target customers that would come again as they experience the bar
and café. We come up of segmenting our place in each important places of Davao. Students
and teenagers are a part of the target customers since G! Provides comfortable and relaxing
ambiance for those who want to do group study, at the same eat, and drink with the offered
coffees and snacks. For those people who are in for a drink or two in the bar or to have some
party and get together, will also be a part of the target market since the business is focused in
Bar and Café Business.

SEGMENTATION TREE OF THE TARGET MARKET

G! Bar and Chill

Davao City
 Downtown Area Nearby
Schools Subdivisions

Young Professionals/ Adults Adults

Students/ Teenagers

Salary: Allowance: Savings:

P 4,000 – 8,000 P 300 - 800 P 10,000 – 12,000

Prefer lattes and cold

Prefer black coffees Prefer fresh
drinks for group
especially during work brewed coffee and
studying
hours hard drinks
especially
celebrations

D.) Industry and Market Forecast

 The Philippine business process outsourcing (BPO) industry is likely to rebound by early
2018 after a “rebalancing” phase arising from a perceived escalation of “country risk” amid some
concerns on the peace and order situation and a change in the tax regime, property veteran
David Leechiu said. Leechiu, president of property consulting Leechiu Property Consultants
(LPC) that deals a lot with BPOs—a key driver of the office property market in recent decades,
said many of his firms’ BPO clients have “decided not to grow” this 2017.
“That’s primarily because many of their clients perceive that country risk profile of the
Philippines is climbing. So it’s important to make sure that they know that these country risk
issues are not new. There have always been relevant, meaningful country risk issues in the
Philippines since maybe the 1960s and companies have learned to adapt,” Leechiu said.

Nonetheless, he said some of the BPO operators were choosing to set up shop in more
expensive territories to “divert” from the Philippines as part of their risk diversification strategy.
Some of these BPO locators have seen a contraction in clients being serviced due to a
perception that it might be prudent for these clients not to put their eggs in one basket.
Asked to elaborate on the “country risks,” Leechiu said the concern on terrorism was part of this
alongside certain news such as a recent shootout in Batangas, an armed attack on a resort in
Nasugbu, concerns about Bohol and Palawan a few months back alongside the issues in
Mindanao. In June, a terrorist group that has pledged loyalty to the Islamic State attacked the
city of Marawi in Mindanao, prompting President Duterte to put the entire island of Mindanao
under a state of martial law. “Then of course they are also quite anxious that we’ll be like China
—that tax laws are being changed on them in transit. That’s what companies don’t like—they
don’t like these uncertainties,” Leechiu said. The BPO industry is hopeful that there won’t be too
many changes that will make it difficult for them to expand, Leechiu said. The information and
communications technology industry has appealed to the government to keep the fiscal
incentives enjoyed by the sector in the last 15 years, citing the need to generate jobs and
investments especially in the countryside. “But I remain confident that the BPO industry will
continue to expand. This phase that we’re going through with them will be temporary. At the end
of the day, history has shown that companies will find a way to overcome the issues that we
have here and they will be back,” Leechiu said, projecting a rebound by the first or second
quarter of 2018.

The last time the BPO had seen such “rebalancing” was when the stability of the
Macapagal-Arroyo administration was under threat. Leechiu said it was likewise important to
point out that demand for office space from the BPO industry had not contracted. Of 650,000
square meters of leasable office space taken up in the first eight months of the year, he noted
that 80-85 percent still consisted of BPO firms. “We’re pretty much almost exactly online with
how we performed in 2016. So the worst case is we end up with the same number in 2016,
which is not a bad thing,” he said. There are also a number of big names that will enter the
Philippine BPO industry for the first time, with discussions ongoing on their prospective lease
contracts, Leechiu said. Meanwhile, Leechiu reported that other industries were making up for
the lack of growth in BPOs, particularly online gaming, retail, shared service and co-working
spaces (Abadilla, 2017)

IV. COMPANY DESCRIPTION

A.) Product/Service
 We offer different kinds of Products such as:
- Beers -Coffee
San Miguel beer (pilsen and grande) Cappuccino
San Miguel flavored beer Espresso
Red horse Mocha chino
- Rhum Frappuccino
Tanduay Americano
- Whiskey French Vanilla
Johnny walker Smoothie
- Brandy - Strawberry
Emperador - Cho-chip
- Tequila - Vanilla
Mojitos
Margarita -Shake/smoothie
- Wine - Choco loco
Yellow tale - Mocha loka
Gossips - Mangogogo
Red wine - Stawberibaby
- Gin - Durianyaman
GSM
Gilbeys

Food:

Grilled
-squid
- Beef,
- Chicken
-pork
-shrimp
-Tuna parts

Fried
-Chicken
-sisig
-calamares

We offer different kinds of Services such as:

-Entertainment
Live band
Spoken Poetry
Swimming pool
Equipment
Live bartending - Reception table
Comedy show - Bar stool
Rave party with DJ - Alcohol Rack
- Utensils, plates, cups
B.) Office Equipment and Personnel - Shot glass
- Wine glass
Personnel
- Food container
- Robes
- Disco lights
 - HRM graduate with experience
- DJ
- Janitor/ Janitress
- Barista
- Cashier
- Assistant

D. Background of Entrepreneurs

1. ArdianAgudo

BS in Accountancy, Ateneo de Davao University (2010-2014)

2. Neshia Colin P. Caga

BS in Business Administration Major in Banking and Finance (2012-2015)

3. ElizabertLamoste

BA in Business Management, Harvard University (2010-2014)

4. KliedenLobrigas

BS in Graphics and Design in Cebu Technological University (2010- 2015)

5. Michaella Sardido

BS in Business Management, University of Santo Tomas (2013- 2017)

V. PRODUCT/ SERVICE PLAN

A.) Physical Plant

B.) Machinery and Equipment

-air conditioning appliances

-Heater pool
-Small TV (for advertisement)
-cleaner/ cleaning tools
- Sprinkler
- Disco balls
- Chandeliers lights
- DJ set
- Band instruments
-microphone and speakers

C.) Names of Suppliers

Drinks Food Machinery Equipment’s

San Miguel Brewery Save more GE Hardware Maxx

Nestle Samsung

Home Design

VI. OPERATION AND DEVELOPMENT PLAN

A. Company Operation Description

 G! Bar and Chill, headed by IPING group, is a combination of a Bar and Café fit for those
people who are looking for something to chill out and do school stuff whenever they need and at
the same time a place to celebrate and to party.Our bar and Café is located, Tulip Drive near
CITI hardware, Ecoland, Davao City.

B. Flowchart of Goods and Services

Quality control
- Supplier to Company/Bar (Is the quality good?
END
START Payment

Find
Order supplies Transfer to stock another
house YES NO
from Suppliers Supplier

Use the product No, return

the product
Supplier receives Supplier Delivers
order and process it supplies

- Bar Services to Customers

Costumer orders

Waiter takes note

Stick to order
Offer promo and discountNO
to PREPARE
costumer Serve to Pay after
THE eating
costumers
FOOD
AND
YES DRINKS
Waiter list
Order

C. Technology utilization

The business’ competitive advantage is the presence of a pool in a bar. It is

unique and distinct from the other businesses operation. When this will be implemented,
this will bring consumers a new thinking about bars that bars are not only in land but
can also be in the water and this will be the first pool bar and café in Davao.

VII. MARKETING PLAN

A. Distribution
When the business owners observe that the business is successful, the business
owners will decide to branch out.

B. Promotion

Promotion will be in a form of:

-Social media advertising (ex. Facebook, twitter, Instagram, etc.)

- Flyers and Poster
- Referrals discount
- Loyalty card

VIII. MANAGEMENT TEAM

A. Description of Management Team

Job description
Job specification
Compensation Package of the Management Team

B. Plans for recruiting and training Employees

VII. ASSESSMENT OF RISKS

SWOT ANALYSIS OF THE BUSINESS

STRENGHTS WEAKNESS
- Not a place for all ages
G! Offers has a pool, which teens
could have a time to relax in the
water while drinking.

OPPOURTUNITY RISKS
Since the bar is near the mall, The pool that the bar offers might
possibility of having more customers experience some accidents into the
customers
Sources:

WEBSITES

Bevspot (2016). Beverage Sales. Retrieve From

https://www.bevspot.com/2016/04/06/year-data-beverage-sales-season/

https://tradingeconomics.com/philippines/stock-market/forecast

Abadilla, D. (2017). BPO sector forecast to rebound in early 2018.Retrieve from

http://business.inquirer.net/237505/bpo-sector-forecast-rebound-early-2018