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2c Avadhani V.A. (2008), Marketing of Financial Services, Himalaya Publications.c


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3c Kotler, Keller, Koshy&Jha (2009), Marketing Management - South Asian Perspective, Prentice
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Hall.c
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4c NargundkarRajendra (Second ed.), Services Marketing ± Text and cases, Tata McGraw Hill.c
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5c IIBF (2007), Managing & Marketing of Financial Services, Taxman Publications Pvt. Ltd.c
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Lecture 1c Marketing ± introduction and ->Reference c
Conceptc :3,chapter 1c
Lecture 2c Evolution and Trends of Marketingc ->Reference c
:3,chapter 19 Ref
5c
Lecture 3c Difference between marketing of ->Reference c
products & marketing of servicesc :3,chapter 13c
Lecture 4c Financial services -An introductionc ->Reference c
:2,chapter 1c
Lecture 5c Financial Sector in Indiac ->Reference O  
:2,chapter11c    c
Lecture 6c financial Sector:-Different Banking ->Reference _ë 
Productsc :2,chapter 12 and    c
Ref 21c
Lecture 7c Marketing of Banking and ->Reference c
Insurance productsc :2,chapter 24 and
47c
Lecture 8c Regulatory bodies for financial ->Reference c
Services-RBIc :2,chapter 24 and
27c
Lecture 9c Regulatory bodies for financial ->Reference c
Services-IRDA and SEBI and other :2,chapter 27 and
regulatory bodiesc 28c
Lecture 10c An introduction to various Wealth ->Reference c
Management Products c :2,chapter 47c
Lecture 11c Marketing Of Wealth management ->Reference c
productsc :2,chapter47 and
other readings 34c
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Lecture 12c An introduction to Financial ->Reference c
Product Developmentc :3,chapter 20 c
Lecture 13c Stages Involved in Developing a ->Reference c
new productc :3,chapter 20
other readings 25
and 41c
Lecture 14c Market segmentation:-Various ->Reference O  
Factors c :4,chapter1c  c
Lecture 15c Segmentation of Financial Market ->Reference O  

among various instrumentsc :4,chapter1 other    c
referance 23c
Lecture 16c Targeting of Financial servicesc ->Reference c
:4,chapter 1c
Lecture 17c Positioning of Financial servicesc ->Reference c
:4,chapter 1 and
other referance 18c
Lecture 18c introduction to Consumer Behaviorc ->Reference c
:4,chapter12c
Lecture 19c Consumer Behavior Related to ->Reference c
financial services and level of :4,chapter12 and
satisfaction of financial servicesc other referance 6c
Lecture 20c Introduction to Consumer Rights :- ->Reference c
Financial Servicesc :4,chapter12c
Lecture 21c Introduction to Consumer Rights :- ->Reference c
Financial Servicesc :4,chapter12c
Lecture 22c Methodology of Development of ->Reference :43,A O  

Insurance Industryc case studyc  c
Lecture 23c Methodology of Development of ->Reference :44,c ü c
Financial productsc
Lecture 24c Revisionc c c
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